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Wikipedia: Cluetrain Manifesto
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the cluetrain manifesto (spelled in E. E. Cummings style) is a World Wide Web site, http://www.cluetrain.com/, that evolved into [a book] by [Rick Levine]?, [Christopher Locke]?, [Doc Searls]?, and David Weinberger and published by Perseus Books (ISBN 0738204315 (Amazon, Pricescan)). The book's thesis is that the Web is not a medium, it's a conversation --
- "...companies so lobotomized that they can't speak in a recognizably human voice build sites that smell like death."
- —"Fear and Loathing on the Web", The Industry Standard and CNN Interactive
The Web site "nails" 95 theses to the "door" that challenge out-moded twentieth century thinking about business in light of the emergence of the Web.
It takes its name from this quote on the cluetrain web site:
- "The clue train stopped there four times a day for ten years and they never took delivery."
- — Veteran of a firm now free-falling out of the Fortune 500
/Talk?