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Wikipedia: World Wildlife Fund
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The World Wildlife Fund (WWF) was founded in 1961 and is one of the world's largest environmental organizations.
According to their web site, they are dedicated to
- preserving genetic, species, and ecosystem diversity
- ensuring that the use of [natural resources]? is sustainable both now and in the longer term, for the benefit of all life on Earth
- promoting action to reduce pollution? and wasteful consumption to a minimum
Their logo, the black and white panda?, is well-known.
For more information, see their web sites http://www.wwf.org/ and http://www.panda.org/.