ALDI

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Aldi is a company that can be found all over Germany and in parts of the European UnionAldi shops are located practically everywhere and in every German town. Aldi even has branches in Australia.

The name of the shops stands for ALbrecht-DIscount. The company was started in 1913 as a family business, pioneering the idea of discount shops in Germany. In 1960 the company was split into Aldi Nord and Aldi Süd (also spelled ALDI SÜD/ in english ALDI SOUTH).

The company is a retailer. This means it sells things to (single, private) customers. It does not make the things it sells. It is not a manufacturer. It also does not sell to big companies alone. It is not in the wholesale business.The company buys many products and sells them to private customers.

Aldi offers a wide range of products. This means that it has a lot of different articles! Aldi mostly deals in food and everyday articles. It sometimes even offers cheap first- class computers of a very high quality – if that happens some people spend a long cold night in front of the shop window in order to be among the first to get in!

People who go shopping at Aldi are the customers . Even very rich and wealthy people buy things there, e.g. Mrs Quandt, one of the owners of BMW, is known to be a customer. However, in an Aldi shop you should not expect to get too much service. Their business philosophy seems to be: No extras, no services, no music, no electronic cash – only articles at extremely low prices.

If you are a supplier for Aldi, you should be prepared to sell your products to the company at a very low price. That´s why ALDI North and Aldi South make a lot of profit. Aldi is owned by the Albrecht brothers. They founded their company in the 1960s, but they are already some of the richest people in the world!

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