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Home/fa
0
27841
589142
588959
2026-07-17T00:03:34Z
Mohammad ebz
6593
589142
wikitext
text/x-wiki
{{Help translate/Common messages}}
<div class="plainlinks">
<div style="font-size: smaller;"><languages /></div>
{{WMF Feature Content|
|title='''به [[Special:MyLanguage/Wikimedia:About|ویکیمدیریت بنیاد ویکیمدیا]] خوش آمدید.'''
|image=What does the Wikimedia Foundation do – A WIKI MINUTE 16-9.webm
|image_size=400
|image_height=293
|text=<div class="wmf-body-text" style="font-size:125%; padding-bottom:.5em;"> این ویکی جایی است که بنیاد ویکیمدیا مطالب حاکمیتی را در دسترس عموم قرار میدهد، مانند:</div><div class="wmf-body-text" style="font-size:110%;">
* [[{{foundationsite|1=role/board/}}|اسناد هیئت امنا]]
** [[Special:MyLanguage/Board meetings|دستور کارها]]
** [[Special:MyLanguage/Board meetings|{{int string|Minutes}}]]
** [[Special:MyLanguage/Resolution:Main|{{int|wm-commonstrings-resolutions}}]]
* [[Special:MyLanguage/Legal:Main|مستندات قانونی]]
* [[Special:MyLanguage/Policy:Main|سیاستهای سازمان]]
** [[Special:MyLanguage/Category:Policies|مستندات مربوط]]
* [[Special:MyLanguage/Security|مستندات امنیتی]]
* [[Special:MyLanguage/Endowment:Main|اسناد حاکمیتی بنیاد ویکی مدیا]]
* [[Special:MyLanguage/Wikimedia Enterprise|مستندسازی حاکمیت بنیاد ویکی مدیا]]
* [[Special:MyLanguage/Memory:Main|{{int|wikimedia-foundation-memory-bank-label}}]]
** [[Special:MyLanguage/Memory:Timeline|{{Translated content|1=Template:Memory Bank/Timeline/Header|2=1}}]]
</div>}}
<div class="wmf-body-text" style="width:85%; margin:auto; margin-bottom:2em; text-align:center; border: 1px solid var(--border-color-muted, #c8ccd1); background: var(--background-color-neutral-subtle, #f8f9fa); color:var(--color-base, #202122); padding:1em; border-radius: 5px;">
<div class="flex-grid-row flex-grid-wrap" style="gap:1rem;">
<div class="flex-grid-col" style="flex: 3; min-width:15rem;">افراد دارای [[:m:Special:MyLanguage/Registered user|حساب ویکیمدیا ثبتشده]] میتوانند صفحات [[:mw:Special:MyLanguage/Help:User page|کاربر]] و [[:m:Special:MyLanguage/Help:Talk page|بحث]] را ویرایش کنند و همچنین در [[Special:MyLanguage/Wikimedia:Translations guidelines|ترجمهها]] مشارکت کنند.
</div>
<div class="flex-grid-col" style="align-content:center; font-size:70%; justify-content:center; min-width: min-content; text-wrap: nowrap;">{{Register account button|float=none}}</div>
</div></div>
<templatestyles src="Template:WMF home/styles.css" />
<div class="flex-grid-row flex-grid-wrap quicklinks-row">
<div class="flex-grid-col quicklinks">
<div class="wmf-header-text" style="font-size: 120%;">
=== لینک های سریع ===
</div><div class="wmf-body-text plainlinks flex-grid-row flex-grid-wrap">
<div class="flex-grid-col">
* [//annual.wikimedia.org/ {{int|annualreport}}]
* [[Wikimedia talk:Babel|{{int|wikimedia-babellink-label}}]]
* [[Special:MyLanguage/Board meetings|{{int|meetings-text}}]]
* [[Special:MyLanguage/Legal:Bylaws|{{int|wm-commonstrings-bylaws}}]]
* [[{{foundationsite|about/contact/}}|{{int|wm-commonstrings-contactus}}]]
* [[{{foundationsite|about/financial-reports}}|{{int|financialreports}}]]
* [[:m:Special:MyLanguage/Fundraising/Reports|{{int|fundraisingreports}}]]
* [[Special:MyLanguage/Give feedback|{{int|Growthexperiments-edit-config-feedback-cta}}]]
* [[:m:Special:MyLanguage/Wikimedia movement affiliates|{{int|wikimedia-movement-affiliates-shortlabel}}]]
* [[wmfblog:|{{int|wikimedia-movement-blog-label}}]]
</div>
<div class="flex-grid-col">
* [[m:Special:AllEvents|{{int|wikimedia-movement-calendar-label}}]]
* [[:m:Special:MyLanguage/Answers|{{int|wikimedia-questions-label}}]]
* [//transparency.wikimedia.org/ {{int|transparencyreport-text}}]
* [[{{foundationsite|about/values}}|{{int|values}}]]
* [[{{foundationsite|participate}}|{{int|volunteering}}]]
* [//wikimediaendowment.org {{int|wikimedia-otherprojects-endowment}}]
* [//enterprise.wikimedia.com {{int|wikimedia-otherprojects-enterprise}}]
* [[foundationsite:news|{{int|wikimedia-news-label}}]]
* [//store.wikimedia.org/ {{int|wikimedia-otherprojects-wikistore}}]
</div>
</div></div><!-- end of column -->
<div class="flex-grid-col wmf-body-text donation-callout">
[[File:Wikimedia Foundation logo - horizontal.svg|200px|center|class=darklogoimg|link=|alt=نشانوارهٔ بنیاد ویکی مدیا]]<br />
<hr />
{{Foundation description}}
<hr /><br />
{{Donate button}}
</div>
</div><!-- end of row -->
<div id="foundationmainpage" class="wmf-header-text" style="text-align: center; font-size: 110%; background: var(--background-color-neutral-subtle, #f8f9fa); color:var(--color-base, #202122); border: #396 1px solid; padding-bottom: 12px; margin-bottom:4px; border-radius: 5px;">
{|style="width:100%; margin:auto;"
|style="text-align:center; padding:1em 1em 0 1em;"|[[File:Wikimedia-logo black.svg|60px|class=darklogoimg|link=|alt={{int|wikimedia-foundation-mark-label}}]]
|style="text-align:center;"|<h3>آن چیزی نیست که شما به دنبال آن هستید؟<br />لطفاً برای وبگاه رسمی بنیاد ویکیمدیا از [[{{foundationsite|1= }}|wikimediafoundation.org]] دیدن کنید.</h3>
|}
</div>
{{WMF Blue Divider}}
<div style="padding:1.5em 1.5em 0 1.5em; background: var(--background-color-neutral-subtle, #f8f9fa); color:var(--color-base, #202122); border: 1px solid var(--border-color-muted,#c8ccd1);"><div class="wmf-header-text" style="font-size: 120%;">
=== {{int|wikimedia-movement-blog-label}} ===
</div><div class="wmf-body-text">
<rss max="5" templatename="Diff-RSS">https://diff.wikimedia.org/feed/</rss>
{{WMF Forward Button|link= wmfblog:|link_text=پست های بیشتر از این قبیل را بخوانید}}
</div></div>
{{WMF Blue Divider}}
<div><div class="wmf-header-text" style="text-align:center; font-size: 110%;">
=== {{int|Wikimedia-foundation-projects-of-label-nolink}} === <!--T:7-->
</div><div class="wmf-body-text">
{{OurProjects}}
</div></div>
<br />{{WMF Blue Divider|4px}}<br />
<div><div class="wmf-header-text" style="text-align:center; font-size: 110%;">
=== وبگاههای مرتبط ویکیمدیا ===
</div><div class="wmf-body-text">
{{RelatedSites}}
</div></div>{{clear}}<br />
{{WMF Blue Divider}}
{{WMF ContactUs}}
{{WMF Footer}}
__NOTOC__ __NOEDITSECTION__ {{noexternallanglinks}}
</div>
[[Category:Maintained by Communications department{{#translation:}}]]
[[Category:Main{{#translation:}}| ]]
d5o3mwc3h3wa76mr4229wukt92q82dl
589144
589142
2026-07-17T00:03:57Z
Mohammad ebz
6593
589144
wikitext
text/x-wiki
{{Help translate/Common messages}}
<div class="plainlinks">
<div style="font-size: smaller;"><languages /></div>
{{WMF Feature Content|
|title='''به [[Special:MyLanguage/Wikimedia:About|ویکیمدیریت بنیاد ویکیمدیا]] خوش آمدید.'''
|image=What does the Wikimedia Foundation do – A WIKI MINUTE 16-9.webm
|image_size=400
|image_height=293
|text=<div class="wmf-body-text" style="font-size:125%; padding-bottom:.5em;"> این ویکی جایی است که بنیاد ویکیمدیا مطالب حاکمیتی را در دسترس عموم قرار میدهد، مانند:</div><div class="wmf-body-text" style="font-size:110%;">
* [[{{foundationsite|1=role/board/}}|اسناد هیئت امنا]]
** [[Special:MyLanguage/Board meetings|دستور کارها]]
** [[Special:MyLanguage/Board meetings|{{int string|Minutes}}]]
** [[Special:MyLanguage/Resolution:Main|{{int|wm-commonstrings-resolutions}}]]
* [[Special:MyLanguage/Legal:Main|مستندات قانونی]]
* [[Special:MyLanguage/Policy:Main|سیاستهای سازمان]]
** [[Special:MyLanguage/Category:Policies|مستندات مربوط]]
* [[Special:MyLanguage/Security|مستندات امنیتی]]
* [[Special:MyLanguage/Endowment:Main|اسناد حاکمیتی بنیاد ویکی مدیا]]
* [[Special:MyLanguage/Wikimedia Enterprise|مستندسازی حاکمیت بنیاد ویکی مدیا]]
* [[Special:MyLanguage/Memory:Main|{{int|wikimedia-foundation-memory-bank-label}}]]
** [[Special:MyLanguage/Memory:Timeline|{{Translated content|1=Template:Memory Bank/Timeline/Header|2=1}}]]
</div>}}
<div class="wmf-body-text" style="width:85%; margin:auto; margin-bottom:2em; text-align:center; border: 1px solid var(--border-color-muted, #c8ccd1); background: var(--background-color-neutral-subtle, #f8f9fa); color:var(--color-base, #202122); padding:1em; border-radius: 5px;">
<div class="flex-grid-row flex-grid-wrap" style="gap:1rem;">
<div class="flex-grid-col" style="flex: 3; min-width:15rem;">افراد دارای [[:m:Special:MyLanguage/Registered user|حساب ویکیمدیا ثبتشده]] میتوانند صفحات [[:mw:Special:MyLanguage/Help:User page|کاربر]] و [[:m:Special:MyLanguage/Help:Talk page|بحث]] را ویرایش کنند و همچنین در [[Special:MyLanguage/Wikimedia:Translations guidelines|ترجمهها]] مشارکت کنند.
</div>
<div class="flex-grid-col" style="align-content:center; font-size:70%; justify-content:center; min-width: min-content; text-wrap: nowrap;">{{Register account button|float=none}}</div>
</div></div>
<templatestyles src="Template:WMF home/styles.css" />
<div class="flex-grid-row flex-grid-wrap quicklinks-row">
<div class="flex-grid-col quicklinks">
<div class="wmf-header-text" style="font-size: 120%;">
=== پیوندهای سریع ===
</div><div class="wmf-body-text plainlinks flex-grid-row flex-grid-wrap">
<div class="flex-grid-col">
* [//annual.wikimedia.org/ {{int|annualreport}}]
* [[Wikimedia talk:Babel|{{int|wikimedia-babellink-label}}]]
* [[Special:MyLanguage/Board meetings|{{int|meetings-text}}]]
* [[Special:MyLanguage/Legal:Bylaws|{{int|wm-commonstrings-bylaws}}]]
* [[{{foundationsite|about/contact/}}|{{int|wm-commonstrings-contactus}}]]
* [[{{foundationsite|about/financial-reports}}|{{int|financialreports}}]]
* [[:m:Special:MyLanguage/Fundraising/Reports|{{int|fundraisingreports}}]]
* [[Special:MyLanguage/Give feedback|{{int|Growthexperiments-edit-config-feedback-cta}}]]
* [[:m:Special:MyLanguage/Wikimedia movement affiliates|{{int|wikimedia-movement-affiliates-shortlabel}}]]
* [[wmfblog:|{{int|wikimedia-movement-blog-label}}]]
</div>
<div class="flex-grid-col">
* [[m:Special:AllEvents|{{int|wikimedia-movement-calendar-label}}]]
* [[:m:Special:MyLanguage/Answers|{{int|wikimedia-questions-label}}]]
* [//transparency.wikimedia.org/ {{int|transparencyreport-text}}]
* [[{{foundationsite|about/values}}|{{int|values}}]]
* [[{{foundationsite|participate}}|{{int|volunteering}}]]
* [//wikimediaendowment.org {{int|wikimedia-otherprojects-endowment}}]
* [//enterprise.wikimedia.com {{int|wikimedia-otherprojects-enterprise}}]
* [[foundationsite:news|{{int|wikimedia-news-label}}]]
* [//store.wikimedia.org/ {{int|wikimedia-otherprojects-wikistore}}]
</div>
</div></div><!-- end of column -->
<div class="flex-grid-col wmf-body-text donation-callout">
[[File:Wikimedia Foundation logo - horizontal.svg|200px|center|class=darklogoimg|link=|alt=نشانوارهٔ بنیاد ویکی مدیا]]<br />
<hr />
{{Foundation description}}
<hr /><br />
{{Donate button}}
</div>
</div><!-- end of row -->
<div id="foundationmainpage" class="wmf-header-text" style="text-align: center; font-size: 110%; background: var(--background-color-neutral-subtle, #f8f9fa); color:var(--color-base, #202122); border: #396 1px solid; padding-bottom: 12px; margin-bottom:4px; border-radius: 5px;">
{|style="width:100%; margin:auto;"
|style="text-align:center; padding:1em 1em 0 1em;"|[[File:Wikimedia-logo black.svg|60px|class=darklogoimg|link=|alt={{int|wikimedia-foundation-mark-label}}]]
|style="text-align:center;"|<h3>آن چیزی نیست که شما به دنبال آن هستید؟<br />لطفاً برای وبگاه رسمی بنیاد ویکیمدیا از [[{{foundationsite|1= }}|wikimediafoundation.org]] دیدن کنید.</h3>
|}
</div>
{{WMF Blue Divider}}
<div style="padding:1.5em 1.5em 0 1.5em; background: var(--background-color-neutral-subtle, #f8f9fa); color:var(--color-base, #202122); border: 1px solid var(--border-color-muted,#c8ccd1);"><div class="wmf-header-text" style="font-size: 120%;">
=== {{int|wikimedia-movement-blog-label}} ===
</div><div class="wmf-body-text">
<rss max="5" templatename="Diff-RSS">https://diff.wikimedia.org/feed/</rss>
{{WMF Forward Button|link= wmfblog:|link_text=پست های بیشتر از این قبیل را بخوانید}}
</div></div>
{{WMF Blue Divider}}
<div><div class="wmf-header-text" style="text-align:center; font-size: 110%;">
=== {{int|Wikimedia-foundation-projects-of-label-nolink}} === <!--T:7-->
</div><div class="wmf-body-text">
{{OurProjects}}
</div></div>
<br />{{WMF Blue Divider|4px}}<br />
<div><div class="wmf-header-text" style="text-align:center; font-size: 110%;">
=== وبگاههای مرتبط ویکیمدیا ===
</div><div class="wmf-body-text">
{{RelatedSites}}
</div></div>{{clear}}<br />
{{WMF Blue Divider}}
{{WMF ContactUs}}
{{WMF Footer}}
__NOTOC__ __NOEDITSECTION__ {{noexternallanglinks}}
</div>
[[Category:Maintained by Communications department{{#translation:}}]]
[[Category:Main{{#translation:}}| ]]
itz3xiq91ijkqfd1en1auvnvcwwb26r
Translations:Home/6/fa
1198
27848
589141
420628
2026-07-17T00:03:33Z
Mohammad ebz
6593
589141
wikitext
text/x-wiki
افراد دارای [[$1|حساب ویکیمدیا ثبتشده]] میتوانند صفحات [[$2|کاربر]] و [[$3|بحث]] را ویرایش کنند و همچنین در [[$4|ترجمهها]] مشارکت کنند.
s9aeu4r5k0knqz0ukq3pgo5raps5xz9
Translations:Home/18/fa
1198
146315
589143
420630
2026-07-17T00:03:56Z
Mohammad ebz
6593
589143
wikitext
text/x-wiki
پیوندهای سریع
t04lypvmbway3zvg35w1qedbpomoqa5
Translations:Legal:Visual identity guidelines/Page display title/zh
1198
198000
589145
2026-07-17T10:57:25Z
Font8388608
225362
Created page with "法律:视觉识别指引"
589145
wikitext
text/x-wiki
法律:视觉识别指引
3454fiwwskjbq9b4m9z5wdf43pa8z3c
Legal:Visual identity guidelines/zh
102
198001
589146
2026-07-17T10:57:26Z
Font8388608
225362
Created page with "法律:视觉识别指引"
589146
wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;"><span lang="en" dir="ltr" class="mw-content-ltr">Identity guidelines</span></span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Why is it important to have guidelines?</span></span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Wikipedia is a precious, shared resource, used around the world by millions of people every day. We created these guidelines to help authorized re-users of the Wikimedia Foundation's official marks, including Wikipedia, represent our identity in a way that is consistent with the quality, impact, and importance of our projects.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikimedia Foundation marks represent much of what our projects and our movement stands for: bold ideas, global collaboration, typography and text, integrity and quality. We ask that everyone who has permission to use these marks keep those values in mind. Using these marks well is a serious responsibility.
</div>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list"><span lang="en" dir="ltr" class="mw-content-ltr">The identity and its elements</span></span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|<span lang="en" dir="ltr" class="mw-content-ltr">About the Wikipedia identity</span>]]
[[#toc-elements|<span lang="en" dir="ltr" class="mw-content-ltr">The elements of our identity</span>]]
[[#toc-unified|<span lang="en" dir="ltr" class="mw-content-ltr">The unified mark</span>]]
[[#toc-globe|<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe</span>]]
[[#toc-wordmark|<span lang="en" dir="ltr" class="mw-content-ltr">The wordmark</span>]]
[[#toc-puzzle|<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle icon</span>]]
[[#toc-w|<span lang="en" dir="ltr" class="mw-content-ltr">The 'W' icon</span>]]
[[#toc-foundation|<span lang="en" dir="ltr" class="mw-content-ltr">The Wikimedia Foundation mark</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive Wikipedia identity has evolved over the years since it was introduced in 2003 following a volunteer competition to find a distinctive mark to represent Wikipedia. User Paul Stansifer proposed the original design of the globe in 2003, and shortly afterwards fellow Wikipedian David Friedland made considerable improvements to its styling and puzzle pieces.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Since it was originally introduced, the puzzle globe has undergone a series of small changes — mostly adjustments to correct the choice of other characters representing the first character of the word 'Wikipedia' in various languages. At one point the puzzle globe included a Klingon alphabet character. In May 2010, the Wikimedia Foundation introduced a revised version of the Wikipedia puzzle globe that included corrected characters and a mapping of characters on the reverse of the puzzle globe, all based on a full 3D rendering of the puzzle globe object.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe typically accompanies the Wikipedia wordmark, originally set in Hoefler, but later updated to Linux Libertine, an opensource typeface, to facilitate easier localization of the wordmark in new language editions of the project. Together, we refer to this as theunified mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Online, at wikipedia.org, the wordmark always includes a descriptor 'The Free Encyclopedia,' which is translated into the language of each project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
You can read more about the history of the marks here,
</div>
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|<span lang="en" dir="ltr" class="mw-content-ltr">About the official Marks</span>]]
<span lang="en" dir="ltr" class="mw-content-ltr">and at Wikipedia's [[{{lwp|Wikipedia logo}}|Wikipedia logo]] article</span>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Over time, we have expanded the elements that make up our visual identity.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
We began with two simple elements, the puzzle globe and the wordmark, which together constitute the unified mark. Two additional elements, the puzzle icon and the W icon, have been proposed to serve specific situations — including digital implementations and design situations with space constraints.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Each element of the Wikipedia identity has been carefully designed to function both independently and when united, collectively echoing the core identity of Wikipedia.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wikipedia logo v2 en on white background.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon</span>
[[File:Wikipedia affiliative mark.png|120px]]
<span lang="en" dir="ltr" class="mw-content-ltr">W icon</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe</span>
</div><div style="margin-top: 85px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">wordmark</span>
</div><div style="margin-top: 10px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">descriptor</span>
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Traditionally the unified mark is used to identify Wikipedia in situations where the puzzle globe alone may not be sufficient to represent the project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark is the most desirable variant of the official marks for clearly communicating the presence of Wikipedia, whether through the indication of Wikipedia's actual content, the presence of Wikipedia volunteers and supporters, or to indicate the participation or partnership of Wikipedia with an institution or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">vertical version</span>
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">horizontal version</span>
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of vertical version</span>
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of horizontal version</span>
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The hero version of the puzzle globe shows characters from 18 language sets:
</div>
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Japanese (Katakana)</span>
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Devanagari</span>
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Cyrillic</span>
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
<span lang="en" dir="ltr" class="mw-content-ltr">There is a [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|full list of characters and languages reflected in the globe]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe on a saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version</span>
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version in frame on saturated field</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version in frame</span>
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version on low contrast field</span>
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of wordmark in frame</span>
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon for affiliates</span>
[[File:Wikipedia affiliative mark.png|150px]]
<span lang="en" dir="ltr" class="mw-content-ltr">positive version on saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">the 'W'</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
<span lang="en" dir="ltr" class="mw-content-ltr">maximum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">combined with various framing devices</span>
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">Originally designed in 2005 by [[:m:User:Neolux|Neolux]], the mark that identifies the Wikimedia Foundation consists of a circular logo and a wordmark. The mark is intended to signify a character holding an open book. The font Montserrat is used to construct both the title and the descriptor of the mark.</span>
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended vertical version</span>
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended horizontal version</span>
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction</span>
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">examples of localization</span>
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">example</span>
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|<span lang="en" dir="ltr" class="mw-content-ltr">Protecting our marks</span>]]
[[#toc-legal|<span lang="en" dir="ltr" class="mw-content-ltr">Placement of legal attributes</span>]]
[[#toc-minimum|<span lang="en" dir="ltr" class="mw-content-ltr">Minimum sizes</span>]]
[[#toc-clearspace|<span lang="en" dir="ltr" class="mw-content-ltr">Clear space</span>]]
[[#toc-colorvalues|<span lang="en" dir="ltr" class="mw-content-ltr">Color values</span>]]
[[#toc-donot|<span lang="en" dir="ltr" class="mw-content-ltr">Do not...</span>]]
[[#toc-WP|<span lang="en" dir="ltr" class="mw-content-ltr">Wikipedia and Wikimedia Foundation co-branding</span>]]
[[#toc-3dmodel|<span lang="en" dir="ltr" class="mw-content-ltr">Use of the puzzle globe 3D model</span>]]
[[#toc-branding|<span lang="en" dir="ltr" class="mw-content-ltr">Co-branding</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
'''Legal attributes of other Wikimedia projects'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">registered unified mark</span>
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered puzzle globe</span>
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered wordmarks</span>
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered foundation mark</span>
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
<span lang="en" dir="ltr" class="mw-content-ltr">minimum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.625in (16mm, 45px)</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark positive version</span>
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark reversed version in frame</span>
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">single-color foundation mark</span>
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.5in (12mm, 36px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Clear space, continued</span></span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The color palette of the Wikipedia identity is simple: black and shades of grey to white.</span>
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Black is the correct color for all versions of the wordmark.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">In situations where the wordmark appears on a color field, the reversed version framed in black is preferred.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">For special situations, it is permissible to reverse the wordmark from 75% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Minimum value for reverse of the wordmark is 50% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">On fields with a color value of 25% grey or lighter, the wordmark should appear in black.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">...alter the Wikipedia or related project identities nor any of their elements.</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different colors</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not change the logo colors.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different font</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not substitute or alter the font of the wordmark beneath the globe.</span>
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Distortion</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not distort or warp any of the identity elements.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Added element</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not add decorative shapes or borders to the accepted mark.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Complex background</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not place the logo on a colored, textured, or image background. The mark is only intended to go on white backgrounds.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Size and Format</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may not use the 3D model to create new 2D renderings or animations.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">If you need a 2D rendering, use [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|one of the ones provided]].</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may 3D print the globe in any size.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The model itself may not be altered, sliced, or rearranged.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The 3D model may be used as part of an illustration or graphic, but it cannot be used as an official logo or identifier.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">There should be no additions to the globe, except that...</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may create a base, but please do not integrate with the globe. The globe should remain whole, and not attached.</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Colors</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Print material must be silver (if metal), very light grey, or white, and, if possible, with black letters.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Do not print the globe in black, colors, or colored metals.</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">placement according to the principle of equal emphasis</span>
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
rmfus54qjychbk36o0jlecuxcw5as2m
589150
589146
2026-07-17T10:57:42Z
Font8388608
225362
Created page with "身份指引"
589150
wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Why is it important to have guidelines?</span></span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Wikipedia is a precious, shared resource, used around the world by millions of people every day. We created these guidelines to help authorized re-users of the Wikimedia Foundation's official marks, including Wikipedia, represent our identity in a way that is consistent with the quality, impact, and importance of our projects.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikimedia Foundation marks represent much of what our projects and our movement stands for: bold ideas, global collaboration, typography and text, integrity and quality. We ask that everyone who has permission to use these marks keep those values in mind. Using these marks well is a serious responsibility.
</div>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list"><span lang="en" dir="ltr" class="mw-content-ltr">The identity and its elements</span></span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|<span lang="en" dir="ltr" class="mw-content-ltr">About the Wikipedia identity</span>]]
[[#toc-elements|<span lang="en" dir="ltr" class="mw-content-ltr">The elements of our identity</span>]]
[[#toc-unified|<span lang="en" dir="ltr" class="mw-content-ltr">The unified mark</span>]]
[[#toc-globe|<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe</span>]]
[[#toc-wordmark|<span lang="en" dir="ltr" class="mw-content-ltr">The wordmark</span>]]
[[#toc-puzzle|<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle icon</span>]]
[[#toc-w|<span lang="en" dir="ltr" class="mw-content-ltr">The 'W' icon</span>]]
[[#toc-foundation|<span lang="en" dir="ltr" class="mw-content-ltr">The Wikimedia Foundation mark</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive Wikipedia identity has evolved over the years since it was introduced in 2003 following a volunteer competition to find a distinctive mark to represent Wikipedia. User Paul Stansifer proposed the original design of the globe in 2003, and shortly afterwards fellow Wikipedian David Friedland made considerable improvements to its styling and puzzle pieces.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Since it was originally introduced, the puzzle globe has undergone a series of small changes — mostly adjustments to correct the choice of other characters representing the first character of the word 'Wikipedia' in various languages. At one point the puzzle globe included a Klingon alphabet character. In May 2010, the Wikimedia Foundation introduced a revised version of the Wikipedia puzzle globe that included corrected characters and a mapping of characters on the reverse of the puzzle globe, all based on a full 3D rendering of the puzzle globe object.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe typically accompanies the Wikipedia wordmark, originally set in Hoefler, but later updated to Linux Libertine, an opensource typeface, to facilitate easier localization of the wordmark in new language editions of the project. Together, we refer to this as theunified mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Online, at wikipedia.org, the wordmark always includes a descriptor 'The Free Encyclopedia,' which is translated into the language of each project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
You can read more about the history of the marks here,
</div>
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|<span lang="en" dir="ltr" class="mw-content-ltr">About the official Marks</span>]]
<span lang="en" dir="ltr" class="mw-content-ltr">and at Wikipedia's [[{{lwp|Wikipedia logo}}|Wikipedia logo]] article</span>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Over time, we have expanded the elements that make up our visual identity.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
We began with two simple elements, the puzzle globe and the wordmark, which together constitute the unified mark. Two additional elements, the puzzle icon and the W icon, have been proposed to serve specific situations — including digital implementations and design situations with space constraints.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Each element of the Wikipedia identity has been carefully designed to function both independently and when united, collectively echoing the core identity of Wikipedia.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wikipedia logo v2 en on white background.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon</span>
[[File:Wikipedia affiliative mark.png|120px]]
<span lang="en" dir="ltr" class="mw-content-ltr">W icon</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe</span>
</div><div style="margin-top: 85px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">wordmark</span>
</div><div style="margin-top: 10px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">descriptor</span>
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Traditionally the unified mark is used to identify Wikipedia in situations where the puzzle globe alone may not be sufficient to represent the project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark is the most desirable variant of the official marks for clearly communicating the presence of Wikipedia, whether through the indication of Wikipedia's actual content, the presence of Wikipedia volunteers and supporters, or to indicate the participation or partnership of Wikipedia with an institution or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">vertical version</span>
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">horizontal version</span>
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of vertical version</span>
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of horizontal version</span>
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The hero version of the puzzle globe shows characters from 18 language sets:
</div>
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Japanese (Katakana)</span>
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Devanagari</span>
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Cyrillic</span>
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
<span lang="en" dir="ltr" class="mw-content-ltr">There is a [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|full list of characters and languages reflected in the globe]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe on a saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version</span>
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version in frame on saturated field</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version in frame</span>
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version on low contrast field</span>
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of wordmark in frame</span>
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon for affiliates</span>
[[File:Wikipedia affiliative mark.png|150px]]
<span lang="en" dir="ltr" class="mw-content-ltr">positive version on saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">the 'W'</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
<span lang="en" dir="ltr" class="mw-content-ltr">maximum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">combined with various framing devices</span>
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">Originally designed in 2005 by [[:m:User:Neolux|Neolux]], the mark that identifies the Wikimedia Foundation consists of a circular logo and a wordmark. The mark is intended to signify a character holding an open book. The font Montserrat is used to construct both the title and the descriptor of the mark.</span>
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended vertical version</span>
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended horizontal version</span>
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction</span>
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">examples of localization</span>
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">example</span>
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|<span lang="en" dir="ltr" class="mw-content-ltr">Protecting our marks</span>]]
[[#toc-legal|<span lang="en" dir="ltr" class="mw-content-ltr">Placement of legal attributes</span>]]
[[#toc-minimum|<span lang="en" dir="ltr" class="mw-content-ltr">Minimum sizes</span>]]
[[#toc-clearspace|<span lang="en" dir="ltr" class="mw-content-ltr">Clear space</span>]]
[[#toc-colorvalues|<span lang="en" dir="ltr" class="mw-content-ltr">Color values</span>]]
[[#toc-donot|<span lang="en" dir="ltr" class="mw-content-ltr">Do not...</span>]]
[[#toc-WP|<span lang="en" dir="ltr" class="mw-content-ltr">Wikipedia and Wikimedia Foundation co-branding</span>]]
[[#toc-3dmodel|<span lang="en" dir="ltr" class="mw-content-ltr">Use of the puzzle globe 3D model</span>]]
[[#toc-branding|<span lang="en" dir="ltr" class="mw-content-ltr">Co-branding</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
'''Legal attributes of other Wikimedia projects'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">registered unified mark</span>
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered puzzle globe</span>
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered wordmarks</span>
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered foundation mark</span>
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
<span lang="en" dir="ltr" class="mw-content-ltr">minimum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.625in (16mm, 45px)</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark positive version</span>
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark reversed version in frame</span>
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">single-color foundation mark</span>
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.5in (12mm, 36px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Clear space, continued</span></span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The color palette of the Wikipedia identity is simple: black and shades of grey to white.</span>
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Black is the correct color for all versions of the wordmark.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">In situations where the wordmark appears on a color field, the reversed version framed in black is preferred.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">For special situations, it is permissible to reverse the wordmark from 75% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Minimum value for reverse of the wordmark is 50% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">On fields with a color value of 25% grey or lighter, the wordmark should appear in black.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">...alter the Wikipedia or related project identities nor any of their elements.</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different colors</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not change the logo colors.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different font</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not substitute or alter the font of the wordmark beneath the globe.</span>
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Distortion</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not distort or warp any of the identity elements.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Added element</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not add decorative shapes or borders to the accepted mark.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Complex background</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not place the logo on a colored, textured, or image background. The mark is only intended to go on white backgrounds.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Size and Format</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may not use the 3D model to create new 2D renderings or animations.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">If you need a 2D rendering, use [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|one of the ones provided]].</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may 3D print the globe in any size.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The model itself may not be altered, sliced, or rearranged.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The 3D model may be used as part of an illustration or graphic, but it cannot be used as an official logo or identifier.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">There should be no additions to the globe, except that...</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may create a base, but please do not integrate with the globe. The globe should remain whole, and not attached.</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Colors</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Print material must be silver (if metal), very light grey, or white, and, if possible, with black letters.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Do not print the globe in black, colors, or colored metals.</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">placement according to the principle of equal emphasis</span>
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
28nhyafihduw15j8hi4pjytjlzr8j0z
589152
589150
2026-07-17T10:57:57Z
Font8388608
225362
Created page with "为什么有指引很重要?"
589152
wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Wikipedia is a precious, shared resource, used around the world by millions of people every day. We created these guidelines to help authorized re-users of the Wikimedia Foundation's official marks, including Wikipedia, represent our identity in a way that is consistent with the quality, impact, and importance of our projects.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikimedia Foundation marks represent much of what our projects and our movement stands for: bold ideas, global collaboration, typography and text, integrity and quality. We ask that everyone who has permission to use these marks keep those values in mind. Using these marks well is a serious responsibility.
</div>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list"><span lang="en" dir="ltr" class="mw-content-ltr">The identity and its elements</span></span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|<span lang="en" dir="ltr" class="mw-content-ltr">About the Wikipedia identity</span>]]
[[#toc-elements|<span lang="en" dir="ltr" class="mw-content-ltr">The elements of our identity</span>]]
[[#toc-unified|<span lang="en" dir="ltr" class="mw-content-ltr">The unified mark</span>]]
[[#toc-globe|<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe</span>]]
[[#toc-wordmark|<span lang="en" dir="ltr" class="mw-content-ltr">The wordmark</span>]]
[[#toc-puzzle|<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle icon</span>]]
[[#toc-w|<span lang="en" dir="ltr" class="mw-content-ltr">The 'W' icon</span>]]
[[#toc-foundation|<span lang="en" dir="ltr" class="mw-content-ltr">The Wikimedia Foundation mark</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive Wikipedia identity has evolved over the years since it was introduced in 2003 following a volunteer competition to find a distinctive mark to represent Wikipedia. User Paul Stansifer proposed the original design of the globe in 2003, and shortly afterwards fellow Wikipedian David Friedland made considerable improvements to its styling and puzzle pieces.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Since it was originally introduced, the puzzle globe has undergone a series of small changes — mostly adjustments to correct the choice of other characters representing the first character of the word 'Wikipedia' in various languages. At one point the puzzle globe included a Klingon alphabet character. In May 2010, the Wikimedia Foundation introduced a revised version of the Wikipedia puzzle globe that included corrected characters and a mapping of characters on the reverse of the puzzle globe, all based on a full 3D rendering of the puzzle globe object.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe typically accompanies the Wikipedia wordmark, originally set in Hoefler, but later updated to Linux Libertine, an opensource typeface, to facilitate easier localization of the wordmark in new language editions of the project. Together, we refer to this as theunified mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Online, at wikipedia.org, the wordmark always includes a descriptor 'The Free Encyclopedia,' which is translated into the language of each project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
You can read more about the history of the marks here,
</div>
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|<span lang="en" dir="ltr" class="mw-content-ltr">About the official Marks</span>]]
<span lang="en" dir="ltr" class="mw-content-ltr">and at Wikipedia's [[{{lwp|Wikipedia logo}}|Wikipedia logo]] article</span>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Over time, we have expanded the elements that make up our visual identity.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
We began with two simple elements, the puzzle globe and the wordmark, which together constitute the unified mark. Two additional elements, the puzzle icon and the W icon, have been proposed to serve specific situations — including digital implementations and design situations with space constraints.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Each element of the Wikipedia identity has been carefully designed to function both independently and when united, collectively echoing the core identity of Wikipedia.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wikipedia logo v2 en on white background.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon</span>
[[File:Wikipedia affiliative mark.png|120px]]
<span lang="en" dir="ltr" class="mw-content-ltr">W icon</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe</span>
</div><div style="margin-top: 85px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">wordmark</span>
</div><div style="margin-top: 10px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">descriptor</span>
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Traditionally the unified mark is used to identify Wikipedia in situations where the puzzle globe alone may not be sufficient to represent the project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark is the most desirable variant of the official marks for clearly communicating the presence of Wikipedia, whether through the indication of Wikipedia's actual content, the presence of Wikipedia volunteers and supporters, or to indicate the participation or partnership of Wikipedia with an institution or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">vertical version</span>
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">horizontal version</span>
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of vertical version</span>
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of horizontal version</span>
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The hero version of the puzzle globe shows characters from 18 language sets:
</div>
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Japanese (Katakana)</span>
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Devanagari</span>
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Cyrillic</span>
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
<span lang="en" dir="ltr" class="mw-content-ltr">There is a [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|full list of characters and languages reflected in the globe]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe on a saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version</span>
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version in frame on saturated field</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version in frame</span>
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version on low contrast field</span>
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of wordmark in frame</span>
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon for affiliates</span>
[[File:Wikipedia affiliative mark.png|150px]]
<span lang="en" dir="ltr" class="mw-content-ltr">positive version on saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">the 'W'</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
<span lang="en" dir="ltr" class="mw-content-ltr">maximum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">combined with various framing devices</span>
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">Originally designed in 2005 by [[:m:User:Neolux|Neolux]], the mark that identifies the Wikimedia Foundation consists of a circular logo and a wordmark. The mark is intended to signify a character holding an open book. The font Montserrat is used to construct both the title and the descriptor of the mark.</span>
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended vertical version</span>
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended horizontal version</span>
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction</span>
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">examples of localization</span>
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">example</span>
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|<span lang="en" dir="ltr" class="mw-content-ltr">Protecting our marks</span>]]
[[#toc-legal|<span lang="en" dir="ltr" class="mw-content-ltr">Placement of legal attributes</span>]]
[[#toc-minimum|<span lang="en" dir="ltr" class="mw-content-ltr">Minimum sizes</span>]]
[[#toc-clearspace|<span lang="en" dir="ltr" class="mw-content-ltr">Clear space</span>]]
[[#toc-colorvalues|<span lang="en" dir="ltr" class="mw-content-ltr">Color values</span>]]
[[#toc-donot|<span lang="en" dir="ltr" class="mw-content-ltr">Do not...</span>]]
[[#toc-WP|<span lang="en" dir="ltr" class="mw-content-ltr">Wikipedia and Wikimedia Foundation co-branding</span>]]
[[#toc-3dmodel|<span lang="en" dir="ltr" class="mw-content-ltr">Use of the puzzle globe 3D model</span>]]
[[#toc-branding|<span lang="en" dir="ltr" class="mw-content-ltr">Co-branding</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
'''Legal attributes of other Wikimedia projects'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">registered unified mark</span>
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered puzzle globe</span>
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered wordmarks</span>
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered foundation mark</span>
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
<span lang="en" dir="ltr" class="mw-content-ltr">minimum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.625in (16mm, 45px)</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark positive version</span>
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark reversed version in frame</span>
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">single-color foundation mark</span>
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.5in (12mm, 36px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Clear space, continued</span></span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The color palette of the Wikipedia identity is simple: black and shades of grey to white.</span>
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Black is the correct color for all versions of the wordmark.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">In situations where the wordmark appears on a color field, the reversed version framed in black is preferred.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">For special situations, it is permissible to reverse the wordmark from 75% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Minimum value for reverse of the wordmark is 50% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">On fields with a color value of 25% grey or lighter, the wordmark should appear in black.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">...alter the Wikipedia or related project identities nor any of their elements.</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different colors</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not change the logo colors.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different font</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not substitute or alter the font of the wordmark beneath the globe.</span>
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Distortion</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not distort or warp any of the identity elements.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Added element</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not add decorative shapes or borders to the accepted mark.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Complex background</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not place the logo on a colored, textured, or image background. The mark is only intended to go on white backgrounds.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Size and Format</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may not use the 3D model to create new 2D renderings or animations.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">If you need a 2D rendering, use [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|one of the ones provided]].</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may 3D print the globe in any size.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The model itself may not be altered, sliced, or rearranged.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The 3D model may be used as part of an illustration or graphic, but it cannot be used as an official logo or identifier.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">There should be no additions to the globe, except that...</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may create a base, but please do not integrate with the globe. The globe should remain whole, and not attached.</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Colors</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Print material must be silver (if metal), very light grey, or white, and, if possible, with black letters.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Do not print the globe in black, colors, or colored metals.</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">placement according to the principle of equal emphasis</span>
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
4rf1w1r3hdwf92qjpj4uxm2s4eduf1s
589154
589152
2026-07-17T10:58:13Z
Font8388608
225362
Created page with "身份和其元素"
589154
wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Wikipedia is a precious, shared resource, used around the world by millions of people every day. We created these guidelines to help authorized re-users of the Wikimedia Foundation's official marks, including Wikipedia, represent our identity in a way that is consistent with the quality, impact, and importance of our projects.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikimedia Foundation marks represent much of what our projects and our movement stands for: bold ideas, global collaboration, typography and text, integrity and quality. We ask that everyone who has permission to use these marks keep those values in mind. Using these marks well is a serious responsibility.
</div>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|<span lang="en" dir="ltr" class="mw-content-ltr">About the Wikipedia identity</span>]]
[[#toc-elements|<span lang="en" dir="ltr" class="mw-content-ltr">The elements of our identity</span>]]
[[#toc-unified|<span lang="en" dir="ltr" class="mw-content-ltr">The unified mark</span>]]
[[#toc-globe|<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe</span>]]
[[#toc-wordmark|<span lang="en" dir="ltr" class="mw-content-ltr">The wordmark</span>]]
[[#toc-puzzle|<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle icon</span>]]
[[#toc-w|<span lang="en" dir="ltr" class="mw-content-ltr">The 'W' icon</span>]]
[[#toc-foundation|<span lang="en" dir="ltr" class="mw-content-ltr">The Wikimedia Foundation mark</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive Wikipedia identity has evolved over the years since it was introduced in 2003 following a volunteer competition to find a distinctive mark to represent Wikipedia. User Paul Stansifer proposed the original design of the globe in 2003, and shortly afterwards fellow Wikipedian David Friedland made considerable improvements to its styling and puzzle pieces.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Since it was originally introduced, the puzzle globe has undergone a series of small changes — mostly adjustments to correct the choice of other characters representing the first character of the word 'Wikipedia' in various languages. At one point the puzzle globe included a Klingon alphabet character. In May 2010, the Wikimedia Foundation introduced a revised version of the Wikipedia puzzle globe that included corrected characters and a mapping of characters on the reverse of the puzzle globe, all based on a full 3D rendering of the puzzle globe object.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe typically accompanies the Wikipedia wordmark, originally set in Hoefler, but later updated to Linux Libertine, an opensource typeface, to facilitate easier localization of the wordmark in new language editions of the project. Together, we refer to this as theunified mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Online, at wikipedia.org, the wordmark always includes a descriptor 'The Free Encyclopedia,' which is translated into the language of each project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
You can read more about the history of the marks here,
</div>
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|<span lang="en" dir="ltr" class="mw-content-ltr">About the official Marks</span>]]
<span lang="en" dir="ltr" class="mw-content-ltr">and at Wikipedia's [[{{lwp|Wikipedia logo}}|Wikipedia logo]] article</span>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Over time, we have expanded the elements that make up our visual identity.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
We began with two simple elements, the puzzle globe and the wordmark, which together constitute the unified mark. Two additional elements, the puzzle icon and the W icon, have been proposed to serve specific situations — including digital implementations and design situations with space constraints.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Each element of the Wikipedia identity has been carefully designed to function both independently and when united, collectively echoing the core identity of Wikipedia.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wikipedia logo v2 en on white background.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon</span>
[[File:Wikipedia affiliative mark.png|120px]]
<span lang="en" dir="ltr" class="mw-content-ltr">W icon</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe</span>
</div><div style="margin-top: 85px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">wordmark</span>
</div><div style="margin-top: 10px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">descriptor</span>
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Traditionally the unified mark is used to identify Wikipedia in situations where the puzzle globe alone may not be sufficient to represent the project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark is the most desirable variant of the official marks for clearly communicating the presence of Wikipedia, whether through the indication of Wikipedia's actual content, the presence of Wikipedia volunteers and supporters, or to indicate the participation or partnership of Wikipedia with an institution or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">vertical version</span>
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">horizontal version</span>
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of vertical version</span>
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of horizontal version</span>
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The hero version of the puzzle globe shows characters from 18 language sets:
</div>
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Japanese (Katakana)</span>
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Devanagari</span>
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Cyrillic</span>
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
<span lang="en" dir="ltr" class="mw-content-ltr">There is a [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|full list of characters and languages reflected in the globe]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe on a saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version</span>
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version in frame on saturated field</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version in frame</span>
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version on low contrast field</span>
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of wordmark in frame</span>
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon for affiliates</span>
[[File:Wikipedia affiliative mark.png|150px]]
<span lang="en" dir="ltr" class="mw-content-ltr">positive version on saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">the 'W'</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
<span lang="en" dir="ltr" class="mw-content-ltr">maximum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">combined with various framing devices</span>
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">Originally designed in 2005 by [[:m:User:Neolux|Neolux]], the mark that identifies the Wikimedia Foundation consists of a circular logo and a wordmark. The mark is intended to signify a character holding an open book. The font Montserrat is used to construct both the title and the descriptor of the mark.</span>
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended vertical version</span>
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended horizontal version</span>
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction</span>
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">examples of localization</span>
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">example</span>
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|<span lang="en" dir="ltr" class="mw-content-ltr">Protecting our marks</span>]]
[[#toc-legal|<span lang="en" dir="ltr" class="mw-content-ltr">Placement of legal attributes</span>]]
[[#toc-minimum|<span lang="en" dir="ltr" class="mw-content-ltr">Minimum sizes</span>]]
[[#toc-clearspace|<span lang="en" dir="ltr" class="mw-content-ltr">Clear space</span>]]
[[#toc-colorvalues|<span lang="en" dir="ltr" class="mw-content-ltr">Color values</span>]]
[[#toc-donot|<span lang="en" dir="ltr" class="mw-content-ltr">Do not...</span>]]
[[#toc-WP|<span lang="en" dir="ltr" class="mw-content-ltr">Wikipedia and Wikimedia Foundation co-branding</span>]]
[[#toc-3dmodel|<span lang="en" dir="ltr" class="mw-content-ltr">Use of the puzzle globe 3D model</span>]]
[[#toc-branding|<span lang="en" dir="ltr" class="mw-content-ltr">Co-branding</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
'''Legal attributes of other Wikimedia projects'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">registered unified mark</span>
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered puzzle globe</span>
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered wordmarks</span>
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered foundation mark</span>
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
<span lang="en" dir="ltr" class="mw-content-ltr">minimum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.625in (16mm, 45px)</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark positive version</span>
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark reversed version in frame</span>
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">single-color foundation mark</span>
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.5in (12mm, 36px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Clear space, continued</span></span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The color palette of the Wikipedia identity is simple: black and shades of grey to white.</span>
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Black is the correct color for all versions of the wordmark.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">In situations where the wordmark appears on a color field, the reversed version framed in black is preferred.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">For special situations, it is permissible to reverse the wordmark from 75% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Minimum value for reverse of the wordmark is 50% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">On fields with a color value of 25% grey or lighter, the wordmark should appear in black.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">...alter the Wikipedia or related project identities nor any of their elements.</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different colors</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not change the logo colors.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different font</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not substitute or alter the font of the wordmark beneath the globe.</span>
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Distortion</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not distort or warp any of the identity elements.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Added element</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not add decorative shapes or borders to the accepted mark.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Complex background</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not place the logo on a colored, textured, or image background. The mark is only intended to go on white backgrounds.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Size and Format</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may not use the 3D model to create new 2D renderings or animations.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">If you need a 2D rendering, use [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|one of the ones provided]].</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may 3D print the globe in any size.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The model itself may not be altered, sliced, or rearranged.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The 3D model may be used as part of an illustration or graphic, but it cannot be used as an official logo or identifier.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">There should be no additions to the globe, except that...</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may create a base, but please do not integrate with the globe. The globe should remain whole, and not attached.</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Colors</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Print material must be silver (if metal), very light grey, or white, and, if possible, with black letters.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Do not print the globe in black, colors, or colored metals.</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">placement according to the principle of equal emphasis</span>
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
guga4iv46hheny8y8jqv5iaf3xozn6q
589156
589154
2026-07-17T10:58:22Z
Font8388608
225362
Created page with "关于维基百科身份"
589156
wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Wikipedia is a precious, shared resource, used around the world by millions of people every day. We created these guidelines to help authorized re-users of the Wikimedia Foundation's official marks, including Wikipedia, represent our identity in a way that is consistent with the quality, impact, and importance of our projects.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikimedia Foundation marks represent much of what our projects and our movement stands for: bold ideas, global collaboration, typography and text, integrity and quality. We ask that everyone who has permission to use these marks keep those values in mind. Using these marks well is a serious responsibility.
</div>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|<span lang="en" dir="ltr" class="mw-content-ltr">The elements of our identity</span>]]
[[#toc-unified|<span lang="en" dir="ltr" class="mw-content-ltr">The unified mark</span>]]
[[#toc-globe|<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe</span>]]
[[#toc-wordmark|<span lang="en" dir="ltr" class="mw-content-ltr">The wordmark</span>]]
[[#toc-puzzle|<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle icon</span>]]
[[#toc-w|<span lang="en" dir="ltr" class="mw-content-ltr">The 'W' icon</span>]]
[[#toc-foundation|<span lang="en" dir="ltr" class="mw-content-ltr">The Wikimedia Foundation mark</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive Wikipedia identity has evolved over the years since it was introduced in 2003 following a volunteer competition to find a distinctive mark to represent Wikipedia. User Paul Stansifer proposed the original design of the globe in 2003, and shortly afterwards fellow Wikipedian David Friedland made considerable improvements to its styling and puzzle pieces.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Since it was originally introduced, the puzzle globe has undergone a series of small changes — mostly adjustments to correct the choice of other characters representing the first character of the word 'Wikipedia' in various languages. At one point the puzzle globe included a Klingon alphabet character. In May 2010, the Wikimedia Foundation introduced a revised version of the Wikipedia puzzle globe that included corrected characters and a mapping of characters on the reverse of the puzzle globe, all based on a full 3D rendering of the puzzle globe object.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe typically accompanies the Wikipedia wordmark, originally set in Hoefler, but later updated to Linux Libertine, an opensource typeface, to facilitate easier localization of the wordmark in new language editions of the project. Together, we refer to this as theunified mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Online, at wikipedia.org, the wordmark always includes a descriptor 'The Free Encyclopedia,' which is translated into the language of each project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
You can read more about the history of the marks here,
</div>
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|<span lang="en" dir="ltr" class="mw-content-ltr">About the official Marks</span>]]
<span lang="en" dir="ltr" class="mw-content-ltr">and at Wikipedia's [[{{lwp|Wikipedia logo}}|Wikipedia logo]] article</span>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Over time, we have expanded the elements that make up our visual identity.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
We began with two simple elements, the puzzle globe and the wordmark, which together constitute the unified mark. Two additional elements, the puzzle icon and the W icon, have been proposed to serve specific situations — including digital implementations and design situations with space constraints.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Each element of the Wikipedia identity has been carefully designed to function both independently and when united, collectively echoing the core identity of Wikipedia.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wikipedia logo v2 en on white background.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon</span>
[[File:Wikipedia affiliative mark.png|120px]]
<span lang="en" dir="ltr" class="mw-content-ltr">W icon</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe</span>
</div><div style="margin-top: 85px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">wordmark</span>
</div><div style="margin-top: 10px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">descriptor</span>
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Traditionally the unified mark is used to identify Wikipedia in situations where the puzzle globe alone may not be sufficient to represent the project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark is the most desirable variant of the official marks for clearly communicating the presence of Wikipedia, whether through the indication of Wikipedia's actual content, the presence of Wikipedia volunteers and supporters, or to indicate the participation or partnership of Wikipedia with an institution or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">vertical version</span>
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">horizontal version</span>
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of vertical version</span>
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of horizontal version</span>
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The hero version of the puzzle globe shows characters from 18 language sets:
</div>
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Japanese (Katakana)</span>
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Devanagari</span>
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Cyrillic</span>
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
<span lang="en" dir="ltr" class="mw-content-ltr">There is a [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|full list of characters and languages reflected in the globe]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe on a saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version</span>
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version in frame on saturated field</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version in frame</span>
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version on low contrast field</span>
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of wordmark in frame</span>
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon for affiliates</span>
[[File:Wikipedia affiliative mark.png|150px]]
<span lang="en" dir="ltr" class="mw-content-ltr">positive version on saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">the 'W'</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
<span lang="en" dir="ltr" class="mw-content-ltr">maximum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">combined with various framing devices</span>
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">Originally designed in 2005 by [[:m:User:Neolux|Neolux]], the mark that identifies the Wikimedia Foundation consists of a circular logo and a wordmark. The mark is intended to signify a character holding an open book. The font Montserrat is used to construct both the title and the descriptor of the mark.</span>
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended vertical version</span>
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended horizontal version</span>
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction</span>
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">examples of localization</span>
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">example</span>
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|<span lang="en" dir="ltr" class="mw-content-ltr">Protecting our marks</span>]]
[[#toc-legal|<span lang="en" dir="ltr" class="mw-content-ltr">Placement of legal attributes</span>]]
[[#toc-minimum|<span lang="en" dir="ltr" class="mw-content-ltr">Minimum sizes</span>]]
[[#toc-clearspace|<span lang="en" dir="ltr" class="mw-content-ltr">Clear space</span>]]
[[#toc-colorvalues|<span lang="en" dir="ltr" class="mw-content-ltr">Color values</span>]]
[[#toc-donot|<span lang="en" dir="ltr" class="mw-content-ltr">Do not...</span>]]
[[#toc-WP|<span lang="en" dir="ltr" class="mw-content-ltr">Wikipedia and Wikimedia Foundation co-branding</span>]]
[[#toc-3dmodel|<span lang="en" dir="ltr" class="mw-content-ltr">Use of the puzzle globe 3D model</span>]]
[[#toc-branding|<span lang="en" dir="ltr" class="mw-content-ltr">Co-branding</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
'''Legal attributes of other Wikimedia projects'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">registered unified mark</span>
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered puzzle globe</span>
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered wordmarks</span>
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered foundation mark</span>
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
<span lang="en" dir="ltr" class="mw-content-ltr">minimum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.625in (16mm, 45px)</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark positive version</span>
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark reversed version in frame</span>
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">single-color foundation mark</span>
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.5in (12mm, 36px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Clear space, continued</span></span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The color palette of the Wikipedia identity is simple: black and shades of grey to white.</span>
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Black is the correct color for all versions of the wordmark.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">In situations where the wordmark appears on a color field, the reversed version framed in black is preferred.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">For special situations, it is permissible to reverse the wordmark from 75% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Minimum value for reverse of the wordmark is 50% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">On fields with a color value of 25% grey or lighter, the wordmark should appear in black.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">...alter the Wikipedia or related project identities nor any of their elements.</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different colors</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not change the logo colors.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different font</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not substitute or alter the font of the wordmark beneath the globe.</span>
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Distortion</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not distort or warp any of the identity elements.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Added element</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not add decorative shapes or borders to the accepted mark.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Complex background</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not place the logo on a colored, textured, or image background. The mark is only intended to go on white backgrounds.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Size and Format</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may not use the 3D model to create new 2D renderings or animations.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">If you need a 2D rendering, use [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|one of the ones provided]].</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may 3D print the globe in any size.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The model itself may not be altered, sliced, or rearranged.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The 3D model may be used as part of an illustration or graphic, but it cannot be used as an official logo or identifier.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">There should be no additions to the globe, except that...</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may create a base, but please do not integrate with the globe. The globe should remain whole, and not attached.</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Colors</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Print material must be silver (if metal), very light grey, or white, and, if possible, with black letters.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Do not print the globe in black, colors, or colored metals.</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">placement according to the principle of equal emphasis</span>
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
kuebeurwitnnh88h3cwt8ivb6ultijt
589158
589156
2026-07-17T10:58:31Z
Font8388608
225362
Created page with "我们的身份的元素"
589158
wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Wikipedia is a precious, shared resource, used around the world by millions of people every day. We created these guidelines to help authorized re-users of the Wikimedia Foundation's official marks, including Wikipedia, represent our identity in a way that is consistent with the quality, impact, and importance of our projects.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikimedia Foundation marks represent much of what our projects and our movement stands for: bold ideas, global collaboration, typography and text, integrity and quality. We ask that everyone who has permission to use these marks keep those values in mind. Using these marks well is a serious responsibility.
</div>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|我们的身份的元素]]
[[#toc-unified|<span lang="en" dir="ltr" class="mw-content-ltr">The unified mark</span>]]
[[#toc-globe|<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe</span>]]
[[#toc-wordmark|<span lang="en" dir="ltr" class="mw-content-ltr">The wordmark</span>]]
[[#toc-puzzle|<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle icon</span>]]
[[#toc-w|<span lang="en" dir="ltr" class="mw-content-ltr">The 'W' icon</span>]]
[[#toc-foundation|<span lang="en" dir="ltr" class="mw-content-ltr">The Wikimedia Foundation mark</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive Wikipedia identity has evolved over the years since it was introduced in 2003 following a volunteer competition to find a distinctive mark to represent Wikipedia. User Paul Stansifer proposed the original design of the globe in 2003, and shortly afterwards fellow Wikipedian David Friedland made considerable improvements to its styling and puzzle pieces.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Since it was originally introduced, the puzzle globe has undergone a series of small changes — mostly adjustments to correct the choice of other characters representing the first character of the word 'Wikipedia' in various languages. At one point the puzzle globe included a Klingon alphabet character. In May 2010, the Wikimedia Foundation introduced a revised version of the Wikipedia puzzle globe that included corrected characters and a mapping of characters on the reverse of the puzzle globe, all based on a full 3D rendering of the puzzle globe object.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe typically accompanies the Wikipedia wordmark, originally set in Hoefler, but later updated to Linux Libertine, an opensource typeface, to facilitate easier localization of the wordmark in new language editions of the project. Together, we refer to this as theunified mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Online, at wikipedia.org, the wordmark always includes a descriptor 'The Free Encyclopedia,' which is translated into the language of each project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
You can read more about the history of the marks here,
</div>
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|<span lang="en" dir="ltr" class="mw-content-ltr">About the official Marks</span>]]
<span lang="en" dir="ltr" class="mw-content-ltr">and at Wikipedia's [[{{lwp|Wikipedia logo}}|Wikipedia logo]] article</span>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Over time, we have expanded the elements that make up our visual identity.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
We began with two simple elements, the puzzle globe and the wordmark, which together constitute the unified mark. Two additional elements, the puzzle icon and the W icon, have been proposed to serve specific situations — including digital implementations and design situations with space constraints.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Each element of the Wikipedia identity has been carefully designed to function both independently and when united, collectively echoing the core identity of Wikipedia.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wikipedia logo v2 en on white background.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon</span>
[[File:Wikipedia affiliative mark.png|120px]]
<span lang="en" dir="ltr" class="mw-content-ltr">W icon</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe</span>
</div><div style="margin-top: 85px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">wordmark</span>
</div><div style="margin-top: 10px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">descriptor</span>
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Traditionally the unified mark is used to identify Wikipedia in situations where the puzzle globe alone may not be sufficient to represent the project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark is the most desirable variant of the official marks for clearly communicating the presence of Wikipedia, whether through the indication of Wikipedia's actual content, the presence of Wikipedia volunteers and supporters, or to indicate the participation or partnership of Wikipedia with an institution or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">vertical version</span>
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">horizontal version</span>
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of vertical version</span>
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of horizontal version</span>
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The hero version of the puzzle globe shows characters from 18 language sets:
</div>
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Japanese (Katakana)</span>
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Devanagari</span>
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Cyrillic</span>
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
<span lang="en" dir="ltr" class="mw-content-ltr">There is a [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|full list of characters and languages reflected in the globe]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe on a saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version</span>
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version in frame on saturated field</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version in frame</span>
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version on low contrast field</span>
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of wordmark in frame</span>
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon for affiliates</span>
[[File:Wikipedia affiliative mark.png|150px]]
<span lang="en" dir="ltr" class="mw-content-ltr">positive version on saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">the 'W'</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
<span lang="en" dir="ltr" class="mw-content-ltr">maximum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">combined with various framing devices</span>
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">Originally designed in 2005 by [[:m:User:Neolux|Neolux]], the mark that identifies the Wikimedia Foundation consists of a circular logo and a wordmark. The mark is intended to signify a character holding an open book. The font Montserrat is used to construct both the title and the descriptor of the mark.</span>
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended vertical version</span>
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended horizontal version</span>
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction</span>
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">examples of localization</span>
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">example</span>
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|<span lang="en" dir="ltr" class="mw-content-ltr">Protecting our marks</span>]]
[[#toc-legal|<span lang="en" dir="ltr" class="mw-content-ltr">Placement of legal attributes</span>]]
[[#toc-minimum|<span lang="en" dir="ltr" class="mw-content-ltr">Minimum sizes</span>]]
[[#toc-clearspace|<span lang="en" dir="ltr" class="mw-content-ltr">Clear space</span>]]
[[#toc-colorvalues|<span lang="en" dir="ltr" class="mw-content-ltr">Color values</span>]]
[[#toc-donot|<span lang="en" dir="ltr" class="mw-content-ltr">Do not...</span>]]
[[#toc-WP|<span lang="en" dir="ltr" class="mw-content-ltr">Wikipedia and Wikimedia Foundation co-branding</span>]]
[[#toc-3dmodel|<span lang="en" dir="ltr" class="mw-content-ltr">Use of the puzzle globe 3D model</span>]]
[[#toc-branding|<span lang="en" dir="ltr" class="mw-content-ltr">Co-branding</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
'''Legal attributes of other Wikimedia projects'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">registered unified mark</span>
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered puzzle globe</span>
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered wordmarks</span>
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered foundation mark</span>
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
<span lang="en" dir="ltr" class="mw-content-ltr">minimum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.625in (16mm, 45px)</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark positive version</span>
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark reversed version in frame</span>
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">single-color foundation mark</span>
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.5in (12mm, 36px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Clear space, continued</span></span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The color palette of the Wikipedia identity is simple: black and shades of grey to white.</span>
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Black is the correct color for all versions of the wordmark.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">In situations where the wordmark appears on a color field, the reversed version framed in black is preferred.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">For special situations, it is permissible to reverse the wordmark from 75% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Minimum value for reverse of the wordmark is 50% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">On fields with a color value of 25% grey or lighter, the wordmark should appear in black.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">...alter the Wikipedia or related project identities nor any of their elements.</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different colors</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not change the logo colors.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different font</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not substitute or alter the font of the wordmark beneath the globe.</span>
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Distortion</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not distort or warp any of the identity elements.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Added element</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not add decorative shapes or borders to the accepted mark.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Complex background</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not place the logo on a colored, textured, or image background. The mark is only intended to go on white backgrounds.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Size and Format</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may not use the 3D model to create new 2D renderings or animations.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">If you need a 2D rendering, use [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|one of the ones provided]].</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may 3D print the globe in any size.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The model itself may not be altered, sliced, or rearranged.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The 3D model may be used as part of an illustration or graphic, but it cannot be used as an official logo or identifier.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">There should be no additions to the globe, except that...</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may create a base, but please do not integrate with the globe. The globe should remain whole, and not attached.</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Colors</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Print material must be silver (if metal), very light grey, or white, and, if possible, with black letters.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Do not print the globe in black, colors, or colored metals.</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">placement according to the principle of equal emphasis</span>
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
oy6fminvzs4uil4in6uje3yikr1o4eg
589160
589158
2026-07-17T10:58:39Z
Font8388608
225362
Created page with "同意标注"
589160
wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Wikipedia is a precious, shared resource, used around the world by millions of people every day. We created these guidelines to help authorized re-users of the Wikimedia Foundation's official marks, including Wikipedia, represent our identity in a way that is consistent with the quality, impact, and importance of our projects.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikimedia Foundation marks represent much of what our projects and our movement stands for: bold ideas, global collaboration, typography and text, integrity and quality. We ask that everyone who has permission to use these marks keep those values in mind. Using these marks well is a serious responsibility.
</div>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|我们的身份的元素]]
[[#toc-unified|同意标注]]
[[#toc-globe|<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe</span>]]
[[#toc-wordmark|<span lang="en" dir="ltr" class="mw-content-ltr">The wordmark</span>]]
[[#toc-puzzle|<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle icon</span>]]
[[#toc-w|<span lang="en" dir="ltr" class="mw-content-ltr">The 'W' icon</span>]]
[[#toc-foundation|<span lang="en" dir="ltr" class="mw-content-ltr">The Wikimedia Foundation mark</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive Wikipedia identity has evolved over the years since it was introduced in 2003 following a volunteer competition to find a distinctive mark to represent Wikipedia. User Paul Stansifer proposed the original design of the globe in 2003, and shortly afterwards fellow Wikipedian David Friedland made considerable improvements to its styling and puzzle pieces.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Since it was originally introduced, the puzzle globe has undergone a series of small changes — mostly adjustments to correct the choice of other characters representing the first character of the word 'Wikipedia' in various languages. At one point the puzzle globe included a Klingon alphabet character. In May 2010, the Wikimedia Foundation introduced a revised version of the Wikipedia puzzle globe that included corrected characters and a mapping of characters on the reverse of the puzzle globe, all based on a full 3D rendering of the puzzle globe object.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe typically accompanies the Wikipedia wordmark, originally set in Hoefler, but later updated to Linux Libertine, an opensource typeface, to facilitate easier localization of the wordmark in new language editions of the project. Together, we refer to this as theunified mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Online, at wikipedia.org, the wordmark always includes a descriptor 'The Free Encyclopedia,' which is translated into the language of each project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
You can read more about the history of the marks here,
</div>
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|<span lang="en" dir="ltr" class="mw-content-ltr">About the official Marks</span>]]
<span lang="en" dir="ltr" class="mw-content-ltr">and at Wikipedia's [[{{lwp|Wikipedia logo}}|Wikipedia logo]] article</span>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Over time, we have expanded the elements that make up our visual identity.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
We began with two simple elements, the puzzle globe and the wordmark, which together constitute the unified mark. Two additional elements, the puzzle icon and the W icon, have been proposed to serve specific situations — including digital implementations and design situations with space constraints.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Each element of the Wikipedia identity has been carefully designed to function both independently and when united, collectively echoing the core identity of Wikipedia.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wikipedia logo v2 en on white background.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon</span>
[[File:Wikipedia affiliative mark.png|120px]]
<span lang="en" dir="ltr" class="mw-content-ltr">W icon</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe</span>
</div><div style="margin-top: 85px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">wordmark</span>
</div><div style="margin-top: 10px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">descriptor</span>
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Traditionally the unified mark is used to identify Wikipedia in situations where the puzzle globe alone may not be sufficient to represent the project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark is the most desirable variant of the official marks for clearly communicating the presence of Wikipedia, whether through the indication of Wikipedia's actual content, the presence of Wikipedia volunteers and supporters, or to indicate the participation or partnership of Wikipedia with an institution or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">vertical version</span>
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">horizontal version</span>
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of vertical version</span>
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of horizontal version</span>
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The hero version of the puzzle globe shows characters from 18 language sets:
</div>
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Japanese (Katakana)</span>
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Devanagari</span>
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Cyrillic</span>
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
<span lang="en" dir="ltr" class="mw-content-ltr">There is a [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|full list of characters and languages reflected in the globe]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe on a saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version</span>
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version in frame on saturated field</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version in frame</span>
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version on low contrast field</span>
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of wordmark in frame</span>
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon for affiliates</span>
[[File:Wikipedia affiliative mark.png|150px]]
<span lang="en" dir="ltr" class="mw-content-ltr">positive version on saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">the 'W'</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
<span lang="en" dir="ltr" class="mw-content-ltr">maximum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">combined with various framing devices</span>
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">Originally designed in 2005 by [[:m:User:Neolux|Neolux]], the mark that identifies the Wikimedia Foundation consists of a circular logo and a wordmark. The mark is intended to signify a character holding an open book. The font Montserrat is used to construct both the title and the descriptor of the mark.</span>
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended vertical version</span>
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended horizontal version</span>
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction</span>
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">examples of localization</span>
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">example</span>
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|<span lang="en" dir="ltr" class="mw-content-ltr">Protecting our marks</span>]]
[[#toc-legal|<span lang="en" dir="ltr" class="mw-content-ltr">Placement of legal attributes</span>]]
[[#toc-minimum|<span lang="en" dir="ltr" class="mw-content-ltr">Minimum sizes</span>]]
[[#toc-clearspace|<span lang="en" dir="ltr" class="mw-content-ltr">Clear space</span>]]
[[#toc-colorvalues|<span lang="en" dir="ltr" class="mw-content-ltr">Color values</span>]]
[[#toc-donot|<span lang="en" dir="ltr" class="mw-content-ltr">Do not...</span>]]
[[#toc-WP|<span lang="en" dir="ltr" class="mw-content-ltr">Wikipedia and Wikimedia Foundation co-branding</span>]]
[[#toc-3dmodel|<span lang="en" dir="ltr" class="mw-content-ltr">Use of the puzzle globe 3D model</span>]]
[[#toc-branding|<span lang="en" dir="ltr" class="mw-content-ltr">Co-branding</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
'''Legal attributes of other Wikimedia projects'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">registered unified mark</span>
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered puzzle globe</span>
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered wordmarks</span>
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered foundation mark</span>
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
<span lang="en" dir="ltr" class="mw-content-ltr">minimum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.625in (16mm, 45px)</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark positive version</span>
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark reversed version in frame</span>
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">single-color foundation mark</span>
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.5in (12mm, 36px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Clear space, continued</span></span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The color palette of the Wikipedia identity is simple: black and shades of grey to white.</span>
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Black is the correct color for all versions of the wordmark.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">In situations where the wordmark appears on a color field, the reversed version framed in black is preferred.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">For special situations, it is permissible to reverse the wordmark from 75% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Minimum value for reverse of the wordmark is 50% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">On fields with a color value of 25% grey or lighter, the wordmark should appear in black.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">...alter the Wikipedia or related project identities nor any of their elements.</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different colors</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not change the logo colors.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different font</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not substitute or alter the font of the wordmark beneath the globe.</span>
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Distortion</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not distort or warp any of the identity elements.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Added element</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not add decorative shapes or borders to the accepted mark.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Complex background</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not place the logo on a colored, textured, or image background. The mark is only intended to go on white backgrounds.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Size and Format</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may not use the 3D model to create new 2D renderings or animations.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">If you need a 2D rendering, use [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|one of the ones provided]].</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may 3D print the globe in any size.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The model itself may not be altered, sliced, or rearranged.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The 3D model may be used as part of an illustration or graphic, but it cannot be used as an official logo or identifier.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">There should be no additions to the globe, except that...</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may create a base, but please do not integrate with the globe. The globe should remain whole, and not attached.</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Colors</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Print material must be silver (if metal), very light grey, or white, and, if possible, with black letters.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Do not print the globe in black, colors, or colored metals.</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">placement according to the principle of equal emphasis</span>
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
qn05e2aj4bmu7y2ni086punrv3a8cxq
589162
589160
2026-07-17T10:58:44Z
Font8388608
225362
589162
wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Wikipedia is a precious, shared resource, used around the world by millions of people every day. We created these guidelines to help authorized re-users of the Wikimedia Foundation's official marks, including Wikipedia, represent our identity in a way that is consistent with the quality, impact, and importance of our projects.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikimedia Foundation marks represent much of what our projects and our movement stands for: bold ideas, global collaboration, typography and text, integrity and quality. We ask that everyone who has permission to use these marks keep those values in mind. Using these marks well is a serious responsibility.
</div>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|我们的身份的元素]]
[[#toc-unified|统一标注]]
[[#toc-globe|<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe</span>]]
[[#toc-wordmark|<span lang="en" dir="ltr" class="mw-content-ltr">The wordmark</span>]]
[[#toc-puzzle|<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle icon</span>]]
[[#toc-w|<span lang="en" dir="ltr" class="mw-content-ltr">The 'W' icon</span>]]
[[#toc-foundation|<span lang="en" dir="ltr" class="mw-content-ltr">The Wikimedia Foundation mark</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive Wikipedia identity has evolved over the years since it was introduced in 2003 following a volunteer competition to find a distinctive mark to represent Wikipedia. User Paul Stansifer proposed the original design of the globe in 2003, and shortly afterwards fellow Wikipedian David Friedland made considerable improvements to its styling and puzzle pieces.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Since it was originally introduced, the puzzle globe has undergone a series of small changes — mostly adjustments to correct the choice of other characters representing the first character of the word 'Wikipedia' in various languages. At one point the puzzle globe included a Klingon alphabet character. In May 2010, the Wikimedia Foundation introduced a revised version of the Wikipedia puzzle globe that included corrected characters and a mapping of characters on the reverse of the puzzle globe, all based on a full 3D rendering of the puzzle globe object.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe typically accompanies the Wikipedia wordmark, originally set in Hoefler, but later updated to Linux Libertine, an opensource typeface, to facilitate easier localization of the wordmark in new language editions of the project. Together, we refer to this as theunified mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Online, at wikipedia.org, the wordmark always includes a descriptor 'The Free Encyclopedia,' which is translated into the language of each project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
You can read more about the history of the marks here,
</div>
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|<span lang="en" dir="ltr" class="mw-content-ltr">About the official Marks</span>]]
<span lang="en" dir="ltr" class="mw-content-ltr">and at Wikipedia's [[{{lwp|Wikipedia logo}}|Wikipedia logo]] article</span>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Over time, we have expanded the elements that make up our visual identity.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
We began with two simple elements, the puzzle globe and the wordmark, which together constitute the unified mark. Two additional elements, the puzzle icon and the W icon, have been proposed to serve specific situations — including digital implementations and design situations with space constraints.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Each element of the Wikipedia identity has been carefully designed to function both independently and when united, collectively echoing the core identity of Wikipedia.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wikipedia logo v2 en on white background.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon</span>
[[File:Wikipedia affiliative mark.png|120px]]
<span lang="en" dir="ltr" class="mw-content-ltr">W icon</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe</span>
</div><div style="margin-top: 85px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">wordmark</span>
</div><div style="margin-top: 10px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">descriptor</span>
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Traditionally the unified mark is used to identify Wikipedia in situations where the puzzle globe alone may not be sufficient to represent the project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark is the most desirable variant of the official marks for clearly communicating the presence of Wikipedia, whether through the indication of Wikipedia's actual content, the presence of Wikipedia volunteers and supporters, or to indicate the participation or partnership of Wikipedia with an institution or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">vertical version</span>
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">horizontal version</span>
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of vertical version</span>
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of horizontal version</span>
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The hero version of the puzzle globe shows characters from 18 language sets:
</div>
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Japanese (Katakana)</span>
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Devanagari</span>
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Cyrillic</span>
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
<span lang="en" dir="ltr" class="mw-content-ltr">There is a [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|full list of characters and languages reflected in the globe]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe on a saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version</span>
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version in frame on saturated field</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version in frame</span>
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version on low contrast field</span>
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of wordmark in frame</span>
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon for affiliates</span>
[[File:Wikipedia affiliative mark.png|150px]]
<span lang="en" dir="ltr" class="mw-content-ltr">positive version on saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">the 'W'</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
<span lang="en" dir="ltr" class="mw-content-ltr">maximum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">combined with various framing devices</span>
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">Originally designed in 2005 by [[:m:User:Neolux|Neolux]], the mark that identifies the Wikimedia Foundation consists of a circular logo and a wordmark. The mark is intended to signify a character holding an open book. The font Montserrat is used to construct both the title and the descriptor of the mark.</span>
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended vertical version</span>
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended horizontal version</span>
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction</span>
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">examples of localization</span>
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">example</span>
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|<span lang="en" dir="ltr" class="mw-content-ltr">Protecting our marks</span>]]
[[#toc-legal|<span lang="en" dir="ltr" class="mw-content-ltr">Placement of legal attributes</span>]]
[[#toc-minimum|<span lang="en" dir="ltr" class="mw-content-ltr">Minimum sizes</span>]]
[[#toc-clearspace|<span lang="en" dir="ltr" class="mw-content-ltr">Clear space</span>]]
[[#toc-colorvalues|<span lang="en" dir="ltr" class="mw-content-ltr">Color values</span>]]
[[#toc-donot|<span lang="en" dir="ltr" class="mw-content-ltr">Do not...</span>]]
[[#toc-WP|<span lang="en" dir="ltr" class="mw-content-ltr">Wikipedia and Wikimedia Foundation co-branding</span>]]
[[#toc-3dmodel|<span lang="en" dir="ltr" class="mw-content-ltr">Use of the puzzle globe 3D model</span>]]
[[#toc-branding|<span lang="en" dir="ltr" class="mw-content-ltr">Co-branding</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
'''Legal attributes of other Wikimedia projects'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">registered unified mark</span>
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered puzzle globe</span>
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered wordmarks</span>
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered foundation mark</span>
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
<span lang="en" dir="ltr" class="mw-content-ltr">minimum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.625in (16mm, 45px)</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark positive version</span>
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark reversed version in frame</span>
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">single-color foundation mark</span>
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.5in (12mm, 36px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Clear space, continued</span></span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The color palette of the Wikipedia identity is simple: black and shades of grey to white.</span>
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Black is the correct color for all versions of the wordmark.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">In situations where the wordmark appears on a color field, the reversed version framed in black is preferred.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">For special situations, it is permissible to reverse the wordmark from 75% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Minimum value for reverse of the wordmark is 50% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">On fields with a color value of 25% grey or lighter, the wordmark should appear in black.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">...alter the Wikipedia or related project identities nor any of their elements.</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different colors</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not change the logo colors.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different font</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not substitute or alter the font of the wordmark beneath the globe.</span>
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Distortion</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not distort or warp any of the identity elements.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Added element</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not add decorative shapes or borders to the accepted mark.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Complex background</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not place the logo on a colored, textured, or image background. The mark is only intended to go on white backgrounds.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Size and Format</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may not use the 3D model to create new 2D renderings or animations.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">If you need a 2D rendering, use [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|one of the ones provided]].</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may 3D print the globe in any size.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The model itself may not be altered, sliced, or rearranged.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The 3D model may be used as part of an illustration or graphic, but it cannot be used as an official logo or identifier.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">There should be no additions to the globe, except that...</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may create a base, but please do not integrate with the globe. The globe should remain whole, and not attached.</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Colors</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Print material must be silver (if metal), very light grey, or white, and, if possible, with black letters.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Do not print the globe in black, colors, or colored metals.</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">placement according to the principle of equal emphasis</span>
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
5j3sy38rnydkoykjthdfvzgex732vur
589164
589162
2026-07-17T10:59:04Z
Font8388608
225362
Created page with "地球拼图"
589164
wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Wikipedia is a precious, shared resource, used around the world by millions of people every day. We created these guidelines to help authorized re-users of the Wikimedia Foundation's official marks, including Wikipedia, represent our identity in a way that is consistent with the quality, impact, and importance of our projects.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikimedia Foundation marks represent much of what our projects and our movement stands for: bold ideas, global collaboration, typography and text, integrity and quality. We ask that everyone who has permission to use these marks keep those values in mind. Using these marks well is a serious responsibility.
</div>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|我们的身份的元素]]
[[#toc-unified|统一标注]]
[[#toc-globe|地球拼图]]
[[#toc-wordmark|<span lang="en" dir="ltr" class="mw-content-ltr">The wordmark</span>]]
[[#toc-puzzle|<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle icon</span>]]
[[#toc-w|<span lang="en" dir="ltr" class="mw-content-ltr">The 'W' icon</span>]]
[[#toc-foundation|<span lang="en" dir="ltr" class="mw-content-ltr">The Wikimedia Foundation mark</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive Wikipedia identity has evolved over the years since it was introduced in 2003 following a volunteer competition to find a distinctive mark to represent Wikipedia. User Paul Stansifer proposed the original design of the globe in 2003, and shortly afterwards fellow Wikipedian David Friedland made considerable improvements to its styling and puzzle pieces.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Since it was originally introduced, the puzzle globe has undergone a series of small changes — mostly adjustments to correct the choice of other characters representing the first character of the word 'Wikipedia' in various languages. At one point the puzzle globe included a Klingon alphabet character. In May 2010, the Wikimedia Foundation introduced a revised version of the Wikipedia puzzle globe that included corrected characters and a mapping of characters on the reverse of the puzzle globe, all based on a full 3D rendering of the puzzle globe object.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe typically accompanies the Wikipedia wordmark, originally set in Hoefler, but later updated to Linux Libertine, an opensource typeface, to facilitate easier localization of the wordmark in new language editions of the project. Together, we refer to this as theunified mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Online, at wikipedia.org, the wordmark always includes a descriptor 'The Free Encyclopedia,' which is translated into the language of each project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
You can read more about the history of the marks here,
</div>
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|<span lang="en" dir="ltr" class="mw-content-ltr">About the official Marks</span>]]
<span lang="en" dir="ltr" class="mw-content-ltr">and at Wikipedia's [[{{lwp|Wikipedia logo}}|Wikipedia logo]] article</span>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Over time, we have expanded the elements that make up our visual identity.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
We began with two simple elements, the puzzle globe and the wordmark, which together constitute the unified mark. Two additional elements, the puzzle icon and the W icon, have been proposed to serve specific situations — including digital implementations and design situations with space constraints.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Each element of the Wikipedia identity has been carefully designed to function both independently and when united, collectively echoing the core identity of Wikipedia.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wikipedia logo v2 en on white background.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon</span>
[[File:Wikipedia affiliative mark.png|120px]]
<span lang="en" dir="ltr" class="mw-content-ltr">W icon</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe</span>
</div><div style="margin-top: 85px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">wordmark</span>
</div><div style="margin-top: 10px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">descriptor</span>
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Traditionally the unified mark is used to identify Wikipedia in situations where the puzzle globe alone may not be sufficient to represent the project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark is the most desirable variant of the official marks for clearly communicating the presence of Wikipedia, whether through the indication of Wikipedia's actual content, the presence of Wikipedia volunteers and supporters, or to indicate the participation or partnership of Wikipedia with an institution or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">vertical version</span>
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">horizontal version</span>
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of vertical version</span>
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of horizontal version</span>
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The hero version of the puzzle globe shows characters from 18 language sets:
</div>
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Japanese (Katakana)</span>
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Devanagari</span>
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Cyrillic</span>
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
<span lang="en" dir="ltr" class="mw-content-ltr">There is a [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|full list of characters and languages reflected in the globe]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe on a saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version</span>
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version in frame on saturated field</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version in frame</span>
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version on low contrast field</span>
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of wordmark in frame</span>
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon for affiliates</span>
[[File:Wikipedia affiliative mark.png|150px]]
<span lang="en" dir="ltr" class="mw-content-ltr">positive version on saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">the 'W'</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
<span lang="en" dir="ltr" class="mw-content-ltr">maximum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">combined with various framing devices</span>
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">Originally designed in 2005 by [[:m:User:Neolux|Neolux]], the mark that identifies the Wikimedia Foundation consists of a circular logo and a wordmark. The mark is intended to signify a character holding an open book. The font Montserrat is used to construct both the title and the descriptor of the mark.</span>
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended vertical version</span>
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended horizontal version</span>
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction</span>
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">examples of localization</span>
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">example</span>
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|<span lang="en" dir="ltr" class="mw-content-ltr">Protecting our marks</span>]]
[[#toc-legal|<span lang="en" dir="ltr" class="mw-content-ltr">Placement of legal attributes</span>]]
[[#toc-minimum|<span lang="en" dir="ltr" class="mw-content-ltr">Minimum sizes</span>]]
[[#toc-clearspace|<span lang="en" dir="ltr" class="mw-content-ltr">Clear space</span>]]
[[#toc-colorvalues|<span lang="en" dir="ltr" class="mw-content-ltr">Color values</span>]]
[[#toc-donot|<span lang="en" dir="ltr" class="mw-content-ltr">Do not...</span>]]
[[#toc-WP|<span lang="en" dir="ltr" class="mw-content-ltr">Wikipedia and Wikimedia Foundation co-branding</span>]]
[[#toc-3dmodel|<span lang="en" dir="ltr" class="mw-content-ltr">Use of the puzzle globe 3D model</span>]]
[[#toc-branding|<span lang="en" dir="ltr" class="mw-content-ltr">Co-branding</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
'''Legal attributes of other Wikimedia projects'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">registered unified mark</span>
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered puzzle globe</span>
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered wordmarks</span>
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered foundation mark</span>
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
<span lang="en" dir="ltr" class="mw-content-ltr">minimum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.625in (16mm, 45px)</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark positive version</span>
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark reversed version in frame</span>
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">single-color foundation mark</span>
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.5in (12mm, 36px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Clear space, continued</span></span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The color palette of the Wikipedia identity is simple: black and shades of grey to white.</span>
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Black is the correct color for all versions of the wordmark.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">In situations where the wordmark appears on a color field, the reversed version framed in black is preferred.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">For special situations, it is permissible to reverse the wordmark from 75% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Minimum value for reverse of the wordmark is 50% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">On fields with a color value of 25% grey or lighter, the wordmark should appear in black.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">...alter the Wikipedia or related project identities nor any of their elements.</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different colors</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not change the logo colors.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different font</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not substitute or alter the font of the wordmark beneath the globe.</span>
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Distortion</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not distort or warp any of the identity elements.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Added element</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not add decorative shapes or borders to the accepted mark.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Complex background</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not place the logo on a colored, textured, or image background. The mark is only intended to go on white backgrounds.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Size and Format</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may not use the 3D model to create new 2D renderings or animations.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">If you need a 2D rendering, use [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|one of the ones provided]].</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may 3D print the globe in any size.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The model itself may not be altered, sliced, or rearranged.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The 3D model may be used as part of an illustration or graphic, but it cannot be used as an official logo or identifier.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">There should be no additions to the globe, except that...</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may create a base, but please do not integrate with the globe. The globe should remain whole, and not attached.</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Colors</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Print material must be silver (if metal), very light grey, or white, and, if possible, with black letters.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Do not print the globe in black, colors, or colored metals.</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">placement according to the principle of equal emphasis</span>
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
6lipben6qmzfwp4wnr4xcp4adv5nnxh
589166
589164
2026-07-17T11:00:18Z
Font8388608
225362
Created page with "单词标识"
589166
wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Wikipedia is a precious, shared resource, used around the world by millions of people every day. We created these guidelines to help authorized re-users of the Wikimedia Foundation's official marks, including Wikipedia, represent our identity in a way that is consistent with the quality, impact, and importance of our projects.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikimedia Foundation marks represent much of what our projects and our movement stands for: bold ideas, global collaboration, typography and text, integrity and quality. We ask that everyone who has permission to use these marks keep those values in mind. Using these marks well is a serious responsibility.
</div>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|我们的身份的元素]]
[[#toc-unified|统一标注]]
[[#toc-globe|地球拼图]]
[[#toc-wordmark|单词标识]]
[[#toc-puzzle|<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle icon</span>]]
[[#toc-w|<span lang="en" dir="ltr" class="mw-content-ltr">The 'W' icon</span>]]
[[#toc-foundation|<span lang="en" dir="ltr" class="mw-content-ltr">The Wikimedia Foundation mark</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive Wikipedia identity has evolved over the years since it was introduced in 2003 following a volunteer competition to find a distinctive mark to represent Wikipedia. User Paul Stansifer proposed the original design of the globe in 2003, and shortly afterwards fellow Wikipedian David Friedland made considerable improvements to its styling and puzzle pieces.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Since it was originally introduced, the puzzle globe has undergone a series of small changes — mostly adjustments to correct the choice of other characters representing the first character of the word 'Wikipedia' in various languages. At one point the puzzle globe included a Klingon alphabet character. In May 2010, the Wikimedia Foundation introduced a revised version of the Wikipedia puzzle globe that included corrected characters and a mapping of characters on the reverse of the puzzle globe, all based on a full 3D rendering of the puzzle globe object.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe typically accompanies the Wikipedia wordmark, originally set in Hoefler, but later updated to Linux Libertine, an opensource typeface, to facilitate easier localization of the wordmark in new language editions of the project. Together, we refer to this as theunified mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Online, at wikipedia.org, the wordmark always includes a descriptor 'The Free Encyclopedia,' which is translated into the language of each project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
You can read more about the history of the marks here,
</div>
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|<span lang="en" dir="ltr" class="mw-content-ltr">About the official Marks</span>]]
<span lang="en" dir="ltr" class="mw-content-ltr">and at Wikipedia's [[{{lwp|Wikipedia logo}}|Wikipedia logo]] article</span>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Over time, we have expanded the elements that make up our visual identity.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
We began with two simple elements, the puzzle globe and the wordmark, which together constitute the unified mark. Two additional elements, the puzzle icon and the W icon, have been proposed to serve specific situations — including digital implementations and design situations with space constraints.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Each element of the Wikipedia identity has been carefully designed to function both independently and when united, collectively echoing the core identity of Wikipedia.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wikipedia logo v2 en on white background.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon</span>
[[File:Wikipedia affiliative mark.png|120px]]
<span lang="en" dir="ltr" class="mw-content-ltr">W icon</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe</span>
</div><div style="margin-top: 85px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">wordmark</span>
</div><div style="margin-top: 10px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">descriptor</span>
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Traditionally the unified mark is used to identify Wikipedia in situations where the puzzle globe alone may not be sufficient to represent the project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark is the most desirable variant of the official marks for clearly communicating the presence of Wikipedia, whether through the indication of Wikipedia's actual content, the presence of Wikipedia volunteers and supporters, or to indicate the participation or partnership of Wikipedia with an institution or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">vertical version</span>
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">horizontal version</span>
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of vertical version</span>
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of horizontal version</span>
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The hero version of the puzzle globe shows characters from 18 language sets:
</div>
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Japanese (Katakana)</span>
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Devanagari</span>
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Cyrillic</span>
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
<span lang="en" dir="ltr" class="mw-content-ltr">There is a [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|full list of characters and languages reflected in the globe]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe on a saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version</span>
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version in frame on saturated field</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version in frame</span>
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version on low contrast field</span>
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of wordmark in frame</span>
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon for affiliates</span>
[[File:Wikipedia affiliative mark.png|150px]]
<span lang="en" dir="ltr" class="mw-content-ltr">positive version on saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">the 'W'</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
<span lang="en" dir="ltr" class="mw-content-ltr">maximum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">combined with various framing devices</span>
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">Originally designed in 2005 by [[:m:User:Neolux|Neolux]], the mark that identifies the Wikimedia Foundation consists of a circular logo and a wordmark. The mark is intended to signify a character holding an open book. The font Montserrat is used to construct both the title and the descriptor of the mark.</span>
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended vertical version</span>
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended horizontal version</span>
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction</span>
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">examples of localization</span>
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">example</span>
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|<span lang="en" dir="ltr" class="mw-content-ltr">Protecting our marks</span>]]
[[#toc-legal|<span lang="en" dir="ltr" class="mw-content-ltr">Placement of legal attributes</span>]]
[[#toc-minimum|<span lang="en" dir="ltr" class="mw-content-ltr">Minimum sizes</span>]]
[[#toc-clearspace|<span lang="en" dir="ltr" class="mw-content-ltr">Clear space</span>]]
[[#toc-colorvalues|<span lang="en" dir="ltr" class="mw-content-ltr">Color values</span>]]
[[#toc-donot|<span lang="en" dir="ltr" class="mw-content-ltr">Do not...</span>]]
[[#toc-WP|<span lang="en" dir="ltr" class="mw-content-ltr">Wikipedia and Wikimedia Foundation co-branding</span>]]
[[#toc-3dmodel|<span lang="en" dir="ltr" class="mw-content-ltr">Use of the puzzle globe 3D model</span>]]
[[#toc-branding|<span lang="en" dir="ltr" class="mw-content-ltr">Co-branding</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
'''Legal attributes of other Wikimedia projects'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">registered unified mark</span>
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered puzzle globe</span>
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered wordmarks</span>
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered foundation mark</span>
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
<span lang="en" dir="ltr" class="mw-content-ltr">minimum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.625in (16mm, 45px)</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark positive version</span>
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark reversed version in frame</span>
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">single-color foundation mark</span>
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.5in (12mm, 36px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Clear space, continued</span></span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The color palette of the Wikipedia identity is simple: black and shades of grey to white.</span>
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Black is the correct color for all versions of the wordmark.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">In situations where the wordmark appears on a color field, the reversed version framed in black is preferred.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">For special situations, it is permissible to reverse the wordmark from 75% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Minimum value for reverse of the wordmark is 50% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">On fields with a color value of 25% grey or lighter, the wordmark should appear in black.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">...alter the Wikipedia or related project identities nor any of their elements.</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different colors</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not change the logo colors.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different font</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not substitute or alter the font of the wordmark beneath the globe.</span>
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Distortion</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not distort or warp any of the identity elements.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Added element</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not add decorative shapes or borders to the accepted mark.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Complex background</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not place the logo on a colored, textured, or image background. The mark is only intended to go on white backgrounds.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Size and Format</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may not use the 3D model to create new 2D renderings or animations.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">If you need a 2D rendering, use [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|one of the ones provided]].</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may 3D print the globe in any size.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The model itself may not be altered, sliced, or rearranged.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The 3D model may be used as part of an illustration or graphic, but it cannot be used as an official logo or identifier.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">There should be no additions to the globe, except that...</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may create a base, but please do not integrate with the globe. The globe should remain whole, and not attached.</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Colors</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Print material must be silver (if metal), very light grey, or white, and, if possible, with black letters.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Do not print the globe in black, colors, or colored metals.</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">placement according to the principle of equal emphasis</span>
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
dwf3up2n13obcmssyw3fqj0otgukvlf
589168
589166
2026-07-17T11:00:54Z
Font8388608
225362
Created page with "拼图标识"
589168
wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Wikipedia is a precious, shared resource, used around the world by millions of people every day. We created these guidelines to help authorized re-users of the Wikimedia Foundation's official marks, including Wikipedia, represent our identity in a way that is consistent with the quality, impact, and importance of our projects.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikimedia Foundation marks represent much of what our projects and our movement stands for: bold ideas, global collaboration, typography and text, integrity and quality. We ask that everyone who has permission to use these marks keep those values in mind. Using these marks well is a serious responsibility.
</div>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|我们的身份的元素]]
[[#toc-unified|统一标注]]
[[#toc-globe|地球拼图]]
[[#toc-wordmark|单词标识]]
[[#toc-puzzle|拼图标识]]
[[#toc-w|<span lang="en" dir="ltr" class="mw-content-ltr">The 'W' icon</span>]]
[[#toc-foundation|<span lang="en" dir="ltr" class="mw-content-ltr">The Wikimedia Foundation mark</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive Wikipedia identity has evolved over the years since it was introduced in 2003 following a volunteer competition to find a distinctive mark to represent Wikipedia. User Paul Stansifer proposed the original design of the globe in 2003, and shortly afterwards fellow Wikipedian David Friedland made considerable improvements to its styling and puzzle pieces.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Since it was originally introduced, the puzzle globe has undergone a series of small changes — mostly adjustments to correct the choice of other characters representing the first character of the word 'Wikipedia' in various languages. At one point the puzzle globe included a Klingon alphabet character. In May 2010, the Wikimedia Foundation introduced a revised version of the Wikipedia puzzle globe that included corrected characters and a mapping of characters on the reverse of the puzzle globe, all based on a full 3D rendering of the puzzle globe object.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe typically accompanies the Wikipedia wordmark, originally set in Hoefler, but later updated to Linux Libertine, an opensource typeface, to facilitate easier localization of the wordmark in new language editions of the project. Together, we refer to this as theunified mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Online, at wikipedia.org, the wordmark always includes a descriptor 'The Free Encyclopedia,' which is translated into the language of each project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
You can read more about the history of the marks here,
</div>
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|<span lang="en" dir="ltr" class="mw-content-ltr">About the official Marks</span>]]
<span lang="en" dir="ltr" class="mw-content-ltr">and at Wikipedia's [[{{lwp|Wikipedia logo}}|Wikipedia logo]] article</span>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Over time, we have expanded the elements that make up our visual identity.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
We began with two simple elements, the puzzle globe and the wordmark, which together constitute the unified mark. Two additional elements, the puzzle icon and the W icon, have been proposed to serve specific situations — including digital implementations and design situations with space constraints.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Each element of the Wikipedia identity has been carefully designed to function both independently and when united, collectively echoing the core identity of Wikipedia.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wikipedia logo v2 en on white background.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon</span>
[[File:Wikipedia affiliative mark.png|120px]]
<span lang="en" dir="ltr" class="mw-content-ltr">W icon</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe</span>
</div><div style="margin-top: 85px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">wordmark</span>
</div><div style="margin-top: 10px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">descriptor</span>
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Traditionally the unified mark is used to identify Wikipedia in situations where the puzzle globe alone may not be sufficient to represent the project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark is the most desirable variant of the official marks for clearly communicating the presence of Wikipedia, whether through the indication of Wikipedia's actual content, the presence of Wikipedia volunteers and supporters, or to indicate the participation or partnership of Wikipedia with an institution or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">vertical version</span>
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">horizontal version</span>
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of vertical version</span>
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of horizontal version</span>
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The hero version of the puzzle globe shows characters from 18 language sets:
</div>
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Japanese (Katakana)</span>
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Devanagari</span>
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Cyrillic</span>
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
<span lang="en" dir="ltr" class="mw-content-ltr">There is a [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|full list of characters and languages reflected in the globe]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe on a saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version</span>
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version in frame on saturated field</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version in frame</span>
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version on low contrast field</span>
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of wordmark in frame</span>
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon for affiliates</span>
[[File:Wikipedia affiliative mark.png|150px]]
<span lang="en" dir="ltr" class="mw-content-ltr">positive version on saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">the 'W'</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
<span lang="en" dir="ltr" class="mw-content-ltr">maximum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">combined with various framing devices</span>
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">Originally designed in 2005 by [[:m:User:Neolux|Neolux]], the mark that identifies the Wikimedia Foundation consists of a circular logo and a wordmark. The mark is intended to signify a character holding an open book. The font Montserrat is used to construct both the title and the descriptor of the mark.</span>
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended vertical version</span>
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended horizontal version</span>
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction</span>
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">examples of localization</span>
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">example</span>
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|<span lang="en" dir="ltr" class="mw-content-ltr">Protecting our marks</span>]]
[[#toc-legal|<span lang="en" dir="ltr" class="mw-content-ltr">Placement of legal attributes</span>]]
[[#toc-minimum|<span lang="en" dir="ltr" class="mw-content-ltr">Minimum sizes</span>]]
[[#toc-clearspace|<span lang="en" dir="ltr" class="mw-content-ltr">Clear space</span>]]
[[#toc-colorvalues|<span lang="en" dir="ltr" class="mw-content-ltr">Color values</span>]]
[[#toc-donot|<span lang="en" dir="ltr" class="mw-content-ltr">Do not...</span>]]
[[#toc-WP|<span lang="en" dir="ltr" class="mw-content-ltr">Wikipedia and Wikimedia Foundation co-branding</span>]]
[[#toc-3dmodel|<span lang="en" dir="ltr" class="mw-content-ltr">Use of the puzzle globe 3D model</span>]]
[[#toc-branding|<span lang="en" dir="ltr" class="mw-content-ltr">Co-branding</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
'''Legal attributes of other Wikimedia projects'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">registered unified mark</span>
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered puzzle globe</span>
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered wordmarks</span>
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered foundation mark</span>
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
<span lang="en" dir="ltr" class="mw-content-ltr">minimum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.625in (16mm, 45px)</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark positive version</span>
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark reversed version in frame</span>
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">single-color foundation mark</span>
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.5in (12mm, 36px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Clear space, continued</span></span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The color palette of the Wikipedia identity is simple: black and shades of grey to white.</span>
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Black is the correct color for all versions of the wordmark.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">In situations where the wordmark appears on a color field, the reversed version framed in black is preferred.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">For special situations, it is permissible to reverse the wordmark from 75% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Minimum value for reverse of the wordmark is 50% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">On fields with a color value of 25% grey or lighter, the wordmark should appear in black.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">...alter the Wikipedia or related project identities nor any of their elements.</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different colors</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not change the logo colors.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different font</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not substitute or alter the font of the wordmark beneath the globe.</span>
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Distortion</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not distort or warp any of the identity elements.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Added element</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not add decorative shapes or borders to the accepted mark.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Complex background</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not place the logo on a colored, textured, or image background. The mark is only intended to go on white backgrounds.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Size and Format</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may not use the 3D model to create new 2D renderings or animations.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">If you need a 2D rendering, use [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|one of the ones provided]].</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may 3D print the globe in any size.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The model itself may not be altered, sliced, or rearranged.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The 3D model may be used as part of an illustration or graphic, but it cannot be used as an official logo or identifier.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">There should be no additions to the globe, except that...</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may create a base, but please do not integrate with the globe. The globe should remain whole, and not attached.</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Colors</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Print material must be silver (if metal), very light grey, or white, and, if possible, with black letters.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Do not print the globe in black, colors, or colored metals.</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">placement according to the principle of equal emphasis</span>
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
9afhdmptfolxedgyoh25a2i69yg5enb
589170
589168
2026-07-17T11:01:08Z
Font8388608
225362
Created page with "“W”标识"
589170
wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Wikipedia is a precious, shared resource, used around the world by millions of people every day. We created these guidelines to help authorized re-users of the Wikimedia Foundation's official marks, including Wikipedia, represent our identity in a way that is consistent with the quality, impact, and importance of our projects.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikimedia Foundation marks represent much of what our projects and our movement stands for: bold ideas, global collaboration, typography and text, integrity and quality. We ask that everyone who has permission to use these marks keep those values in mind. Using these marks well is a serious responsibility.
</div>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|我们的身份的元素]]
[[#toc-unified|统一标注]]
[[#toc-globe|地球拼图]]
[[#toc-wordmark|单词标识]]
[[#toc-puzzle|拼图标识]]
[[#toc-w|“W”标识]]
[[#toc-foundation|<span lang="en" dir="ltr" class="mw-content-ltr">The Wikimedia Foundation mark</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive Wikipedia identity has evolved over the years since it was introduced in 2003 following a volunteer competition to find a distinctive mark to represent Wikipedia. User Paul Stansifer proposed the original design of the globe in 2003, and shortly afterwards fellow Wikipedian David Friedland made considerable improvements to its styling and puzzle pieces.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Since it was originally introduced, the puzzle globe has undergone a series of small changes — mostly adjustments to correct the choice of other characters representing the first character of the word 'Wikipedia' in various languages. At one point the puzzle globe included a Klingon alphabet character. In May 2010, the Wikimedia Foundation introduced a revised version of the Wikipedia puzzle globe that included corrected characters and a mapping of characters on the reverse of the puzzle globe, all based on a full 3D rendering of the puzzle globe object.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe typically accompanies the Wikipedia wordmark, originally set in Hoefler, but later updated to Linux Libertine, an opensource typeface, to facilitate easier localization of the wordmark in new language editions of the project. Together, we refer to this as theunified mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Online, at wikipedia.org, the wordmark always includes a descriptor 'The Free Encyclopedia,' which is translated into the language of each project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
You can read more about the history of the marks here,
</div>
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|<span lang="en" dir="ltr" class="mw-content-ltr">About the official Marks</span>]]
<span lang="en" dir="ltr" class="mw-content-ltr">and at Wikipedia's [[{{lwp|Wikipedia logo}}|Wikipedia logo]] article</span>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Over time, we have expanded the elements that make up our visual identity.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
We began with two simple elements, the puzzle globe and the wordmark, which together constitute the unified mark. Two additional elements, the puzzle icon and the W icon, have been proposed to serve specific situations — including digital implementations and design situations with space constraints.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Each element of the Wikipedia identity has been carefully designed to function both independently and when united, collectively echoing the core identity of Wikipedia.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wikipedia logo v2 en on white background.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon</span>
[[File:Wikipedia affiliative mark.png|120px]]
<span lang="en" dir="ltr" class="mw-content-ltr">W icon</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe</span>
</div><div style="margin-top: 85px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">wordmark</span>
</div><div style="margin-top: 10px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">descriptor</span>
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Traditionally the unified mark is used to identify Wikipedia in situations where the puzzle globe alone may not be sufficient to represent the project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark is the most desirable variant of the official marks for clearly communicating the presence of Wikipedia, whether through the indication of Wikipedia's actual content, the presence of Wikipedia volunteers and supporters, or to indicate the participation or partnership of Wikipedia with an institution or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">vertical version</span>
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">horizontal version</span>
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of vertical version</span>
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of horizontal version</span>
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The hero version of the puzzle globe shows characters from 18 language sets:
</div>
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Japanese (Katakana)</span>
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Devanagari</span>
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Cyrillic</span>
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
<span lang="en" dir="ltr" class="mw-content-ltr">There is a [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|full list of characters and languages reflected in the globe]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe on a saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version</span>
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version in frame on saturated field</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version in frame</span>
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version on low contrast field</span>
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of wordmark in frame</span>
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon for affiliates</span>
[[File:Wikipedia affiliative mark.png|150px]]
<span lang="en" dir="ltr" class="mw-content-ltr">positive version on saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">the 'W'</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
<span lang="en" dir="ltr" class="mw-content-ltr">maximum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">combined with various framing devices</span>
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">Originally designed in 2005 by [[:m:User:Neolux|Neolux]], the mark that identifies the Wikimedia Foundation consists of a circular logo and a wordmark. The mark is intended to signify a character holding an open book. The font Montserrat is used to construct both the title and the descriptor of the mark.</span>
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended vertical version</span>
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended horizontal version</span>
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction</span>
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">examples of localization</span>
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">example</span>
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|<span lang="en" dir="ltr" class="mw-content-ltr">Protecting our marks</span>]]
[[#toc-legal|<span lang="en" dir="ltr" class="mw-content-ltr">Placement of legal attributes</span>]]
[[#toc-minimum|<span lang="en" dir="ltr" class="mw-content-ltr">Minimum sizes</span>]]
[[#toc-clearspace|<span lang="en" dir="ltr" class="mw-content-ltr">Clear space</span>]]
[[#toc-colorvalues|<span lang="en" dir="ltr" class="mw-content-ltr">Color values</span>]]
[[#toc-donot|<span lang="en" dir="ltr" class="mw-content-ltr">Do not...</span>]]
[[#toc-WP|<span lang="en" dir="ltr" class="mw-content-ltr">Wikipedia and Wikimedia Foundation co-branding</span>]]
[[#toc-3dmodel|<span lang="en" dir="ltr" class="mw-content-ltr">Use of the puzzle globe 3D model</span>]]
[[#toc-branding|<span lang="en" dir="ltr" class="mw-content-ltr">Co-branding</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
'''Legal attributes of other Wikimedia projects'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">registered unified mark</span>
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered puzzle globe</span>
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered wordmarks</span>
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered foundation mark</span>
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
<span lang="en" dir="ltr" class="mw-content-ltr">minimum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.625in (16mm, 45px)</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark positive version</span>
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark reversed version in frame</span>
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">single-color foundation mark</span>
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.5in (12mm, 36px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Clear space, continued</span></span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The color palette of the Wikipedia identity is simple: black and shades of grey to white.</span>
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Black is the correct color for all versions of the wordmark.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">In situations where the wordmark appears on a color field, the reversed version framed in black is preferred.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">For special situations, it is permissible to reverse the wordmark from 75% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Minimum value for reverse of the wordmark is 50% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">On fields with a color value of 25% grey or lighter, the wordmark should appear in black.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">...alter the Wikipedia or related project identities nor any of their elements.</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different colors</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not change the logo colors.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different font</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not substitute or alter the font of the wordmark beneath the globe.</span>
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Distortion</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not distort or warp any of the identity elements.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Added element</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not add decorative shapes or borders to the accepted mark.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Complex background</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not place the logo on a colored, textured, or image background. The mark is only intended to go on white backgrounds.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Size and Format</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may not use the 3D model to create new 2D renderings or animations.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">If you need a 2D rendering, use [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|one of the ones provided]].</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may 3D print the globe in any size.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The model itself may not be altered, sliced, or rearranged.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The 3D model may be used as part of an illustration or graphic, but it cannot be used as an official logo or identifier.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">There should be no additions to the globe, except that...</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may create a base, but please do not integrate with the globe. The globe should remain whole, and not attached.</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Colors</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Print material must be silver (if metal), very light grey, or white, and, if possible, with black letters.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Do not print the globe in black, colors, or colored metals.</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">placement according to the principle of equal emphasis</span>
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
0o5hojbeorodxe0ceijgup0d4m7yagn
589172
589170
2026-07-17T11:01:29Z
Font8388608
225362
Created page with "维基媒体基金会标识"
589172
wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Wikipedia is a precious, shared resource, used around the world by millions of people every day. We created these guidelines to help authorized re-users of the Wikimedia Foundation's official marks, including Wikipedia, represent our identity in a way that is consistent with the quality, impact, and importance of our projects.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikimedia Foundation marks represent much of what our projects and our movement stands for: bold ideas, global collaboration, typography and text, integrity and quality. We ask that everyone who has permission to use these marks keep those values in mind. Using these marks well is a serious responsibility.
</div>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|我们的身份的元素]]
[[#toc-unified|统一标注]]
[[#toc-globe|地球拼图]]
[[#toc-wordmark|单词标识]]
[[#toc-puzzle|拼图标识]]
[[#toc-w|“W”标识]]
[[#toc-foundation|维基媒体基金会标识]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive Wikipedia identity has evolved over the years since it was introduced in 2003 following a volunteer competition to find a distinctive mark to represent Wikipedia. User Paul Stansifer proposed the original design of the globe in 2003, and shortly afterwards fellow Wikipedian David Friedland made considerable improvements to its styling and puzzle pieces.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Since it was originally introduced, the puzzle globe has undergone a series of small changes — mostly adjustments to correct the choice of other characters representing the first character of the word 'Wikipedia' in various languages. At one point the puzzle globe included a Klingon alphabet character. In May 2010, the Wikimedia Foundation introduced a revised version of the Wikipedia puzzle globe that included corrected characters and a mapping of characters on the reverse of the puzzle globe, all based on a full 3D rendering of the puzzle globe object.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe typically accompanies the Wikipedia wordmark, originally set in Hoefler, but later updated to Linux Libertine, an opensource typeface, to facilitate easier localization of the wordmark in new language editions of the project. Together, we refer to this as theunified mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Online, at wikipedia.org, the wordmark always includes a descriptor 'The Free Encyclopedia,' which is translated into the language of each project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
You can read more about the history of the marks here,
</div>
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|<span lang="en" dir="ltr" class="mw-content-ltr">About the official Marks</span>]]
<span lang="en" dir="ltr" class="mw-content-ltr">and at Wikipedia's [[{{lwp|Wikipedia logo}}|Wikipedia logo]] article</span>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Over time, we have expanded the elements that make up our visual identity.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
We began with two simple elements, the puzzle globe and the wordmark, which together constitute the unified mark. Two additional elements, the puzzle icon and the W icon, have been proposed to serve specific situations — including digital implementations and design situations with space constraints.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Each element of the Wikipedia identity has been carefully designed to function both independently and when united, collectively echoing the core identity of Wikipedia.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wikipedia logo v2 en on white background.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon</span>
[[File:Wikipedia affiliative mark.png|120px]]
<span lang="en" dir="ltr" class="mw-content-ltr">W icon</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe</span>
</div><div style="margin-top: 85px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">wordmark</span>
</div><div style="margin-top: 10px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">descriptor</span>
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Traditionally the unified mark is used to identify Wikipedia in situations where the puzzle globe alone may not be sufficient to represent the project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark is the most desirable variant of the official marks for clearly communicating the presence of Wikipedia, whether through the indication of Wikipedia's actual content, the presence of Wikipedia volunteers and supporters, or to indicate the participation or partnership of Wikipedia with an institution or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">vertical version</span>
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">horizontal version</span>
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of vertical version</span>
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of horizontal version</span>
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The hero version of the puzzle globe shows characters from 18 language sets:
</div>
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Japanese (Katakana)</span>
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Devanagari</span>
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Cyrillic</span>
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
<span lang="en" dir="ltr" class="mw-content-ltr">There is a [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|full list of characters and languages reflected in the globe]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe on a saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version</span>
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version in frame on saturated field</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version in frame</span>
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version on low contrast field</span>
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of wordmark in frame</span>
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon for affiliates</span>
[[File:Wikipedia affiliative mark.png|150px]]
<span lang="en" dir="ltr" class="mw-content-ltr">positive version on saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">the 'W'</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
<span lang="en" dir="ltr" class="mw-content-ltr">maximum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">combined with various framing devices</span>
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">Originally designed in 2005 by [[:m:User:Neolux|Neolux]], the mark that identifies the Wikimedia Foundation consists of a circular logo and a wordmark. The mark is intended to signify a character holding an open book. The font Montserrat is used to construct both the title and the descriptor of the mark.</span>
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended vertical version</span>
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended horizontal version</span>
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction</span>
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">examples of localization</span>
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">example</span>
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|<span lang="en" dir="ltr" class="mw-content-ltr">Protecting our marks</span>]]
[[#toc-legal|<span lang="en" dir="ltr" class="mw-content-ltr">Placement of legal attributes</span>]]
[[#toc-minimum|<span lang="en" dir="ltr" class="mw-content-ltr">Minimum sizes</span>]]
[[#toc-clearspace|<span lang="en" dir="ltr" class="mw-content-ltr">Clear space</span>]]
[[#toc-colorvalues|<span lang="en" dir="ltr" class="mw-content-ltr">Color values</span>]]
[[#toc-donot|<span lang="en" dir="ltr" class="mw-content-ltr">Do not...</span>]]
[[#toc-WP|<span lang="en" dir="ltr" class="mw-content-ltr">Wikipedia and Wikimedia Foundation co-branding</span>]]
[[#toc-3dmodel|<span lang="en" dir="ltr" class="mw-content-ltr">Use of the puzzle globe 3D model</span>]]
[[#toc-branding|<span lang="en" dir="ltr" class="mw-content-ltr">Co-branding</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
'''Legal attributes of other Wikimedia projects'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">registered unified mark</span>
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered puzzle globe</span>
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered wordmarks</span>
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered foundation mark</span>
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
<span lang="en" dir="ltr" class="mw-content-ltr">minimum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.625in (16mm, 45px)</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark positive version</span>
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark reversed version in frame</span>
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">single-color foundation mark</span>
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.5in (12mm, 36px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Clear space, continued</span></span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The color palette of the Wikipedia identity is simple: black and shades of grey to white.</span>
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Black is the correct color for all versions of the wordmark.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">In situations where the wordmark appears on a color field, the reversed version framed in black is preferred.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">For special situations, it is permissible to reverse the wordmark from 75% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Minimum value for reverse of the wordmark is 50% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">On fields with a color value of 25% grey or lighter, the wordmark should appear in black.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">...alter the Wikipedia or related project identities nor any of their elements.</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different colors</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not change the logo colors.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different font</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not substitute or alter the font of the wordmark beneath the globe.</span>
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Distortion</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not distort or warp any of the identity elements.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Added element</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not add decorative shapes or borders to the accepted mark.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Complex background</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not place the logo on a colored, textured, or image background. The mark is only intended to go on white backgrounds.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Size and Format</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may not use the 3D model to create new 2D renderings or animations.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">If you need a 2D rendering, use [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|one of the ones provided]].</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may 3D print the globe in any size.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The model itself may not be altered, sliced, or rearranged.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The 3D model may be used as part of an illustration or graphic, but it cannot be used as an official logo or identifier.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">There should be no additions to the globe, except that...</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may create a base, but please do not integrate with the globe. The globe should remain whole, and not attached.</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Colors</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Print material must be silver (if metal), very light grey, or white, and, if possible, with black letters.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Do not print the globe in black, colors, or colored metals.</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">placement according to the principle of equal emphasis</span>
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
f0soup7l127xsxmp57ut2w8fo0q12j0
589174
589172
2026-07-17T11:02:20Z
Font8388608
225362
Created page with "你可以在这里阅读与标识历史相关的更多信息,"
589174
wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Wikipedia is a precious, shared resource, used around the world by millions of people every day. We created these guidelines to help authorized re-users of the Wikimedia Foundation's official marks, including Wikipedia, represent our identity in a way that is consistent with the quality, impact, and importance of our projects.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikimedia Foundation marks represent much of what our projects and our movement stands for: bold ideas, global collaboration, typography and text, integrity and quality. We ask that everyone who has permission to use these marks keep those values in mind. Using these marks well is a serious responsibility.
</div>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|我们的身份的元素]]
[[#toc-unified|统一标注]]
[[#toc-globe|地球拼图]]
[[#toc-wordmark|单词标识]]
[[#toc-puzzle|拼图标识]]
[[#toc-w|“W”标识]]
[[#toc-foundation|维基媒体基金会标识]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive Wikipedia identity has evolved over the years since it was introduced in 2003 following a volunteer competition to find a distinctive mark to represent Wikipedia. User Paul Stansifer proposed the original design of the globe in 2003, and shortly afterwards fellow Wikipedian David Friedland made considerable improvements to its styling and puzzle pieces.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Since it was originally introduced, the puzzle globe has undergone a series of small changes — mostly adjustments to correct the choice of other characters representing the first character of the word 'Wikipedia' in various languages. At one point the puzzle globe included a Klingon alphabet character. In May 2010, the Wikimedia Foundation introduced a revised version of the Wikipedia puzzle globe that included corrected characters and a mapping of characters on the reverse of the puzzle globe, all based on a full 3D rendering of the puzzle globe object.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe typically accompanies the Wikipedia wordmark, originally set in Hoefler, but later updated to Linux Libertine, an opensource typeface, to facilitate easier localization of the wordmark in new language editions of the project. Together, we refer to this as theunified mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Online, at wikipedia.org, the wordmark always includes a descriptor 'The Free Encyclopedia,' which is translated into the language of each project.
</div>
你可以在这里阅读与标识历史相关的更多信息,
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|<span lang="en" dir="ltr" class="mw-content-ltr">About the official Marks</span>]]
<span lang="en" dir="ltr" class="mw-content-ltr">and at Wikipedia's [[{{lwp|Wikipedia logo}}|Wikipedia logo]] article</span>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Over time, we have expanded the elements that make up our visual identity.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
We began with two simple elements, the puzzle globe and the wordmark, which together constitute the unified mark. Two additional elements, the puzzle icon and the W icon, have been proposed to serve specific situations — including digital implementations and design situations with space constraints.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Each element of the Wikipedia identity has been carefully designed to function both independently and when united, collectively echoing the core identity of Wikipedia.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wikipedia logo v2 en on white background.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon</span>
[[File:Wikipedia affiliative mark.png|120px]]
<span lang="en" dir="ltr" class="mw-content-ltr">W icon</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe</span>
</div><div style="margin-top: 85px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">wordmark</span>
</div><div style="margin-top: 10px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">descriptor</span>
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Traditionally the unified mark is used to identify Wikipedia in situations where the puzzle globe alone may not be sufficient to represent the project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark is the most desirable variant of the official marks for clearly communicating the presence of Wikipedia, whether through the indication of Wikipedia's actual content, the presence of Wikipedia volunteers and supporters, or to indicate the participation or partnership of Wikipedia with an institution or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">vertical version</span>
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">horizontal version</span>
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of vertical version</span>
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of horizontal version</span>
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The hero version of the puzzle globe shows characters from 18 language sets:
</div>
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Japanese (Katakana)</span>
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Devanagari</span>
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Cyrillic</span>
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
<span lang="en" dir="ltr" class="mw-content-ltr">There is a [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|full list of characters and languages reflected in the globe]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe on a saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version</span>
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version in frame on saturated field</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version in frame</span>
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version on low contrast field</span>
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of wordmark in frame</span>
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon for affiliates</span>
[[File:Wikipedia affiliative mark.png|150px]]
<span lang="en" dir="ltr" class="mw-content-ltr">positive version on saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">the 'W'</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
<span lang="en" dir="ltr" class="mw-content-ltr">maximum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">combined with various framing devices</span>
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">Originally designed in 2005 by [[:m:User:Neolux|Neolux]], the mark that identifies the Wikimedia Foundation consists of a circular logo and a wordmark. The mark is intended to signify a character holding an open book. The font Montserrat is used to construct both the title and the descriptor of the mark.</span>
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended vertical version</span>
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended horizontal version</span>
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction</span>
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">examples of localization</span>
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">example</span>
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|<span lang="en" dir="ltr" class="mw-content-ltr">Protecting our marks</span>]]
[[#toc-legal|<span lang="en" dir="ltr" class="mw-content-ltr">Placement of legal attributes</span>]]
[[#toc-minimum|<span lang="en" dir="ltr" class="mw-content-ltr">Minimum sizes</span>]]
[[#toc-clearspace|<span lang="en" dir="ltr" class="mw-content-ltr">Clear space</span>]]
[[#toc-colorvalues|<span lang="en" dir="ltr" class="mw-content-ltr">Color values</span>]]
[[#toc-donot|<span lang="en" dir="ltr" class="mw-content-ltr">Do not...</span>]]
[[#toc-WP|<span lang="en" dir="ltr" class="mw-content-ltr">Wikipedia and Wikimedia Foundation co-branding</span>]]
[[#toc-3dmodel|<span lang="en" dir="ltr" class="mw-content-ltr">Use of the puzzle globe 3D model</span>]]
[[#toc-branding|<span lang="en" dir="ltr" class="mw-content-ltr">Co-branding</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
'''Legal attributes of other Wikimedia projects'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">registered unified mark</span>
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered puzzle globe</span>
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered wordmarks</span>
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered foundation mark</span>
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
<span lang="en" dir="ltr" class="mw-content-ltr">minimum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.625in (16mm, 45px)</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark positive version</span>
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark reversed version in frame</span>
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">single-color foundation mark</span>
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.5in (12mm, 36px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Clear space, continued</span></span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The color palette of the Wikipedia identity is simple: black and shades of grey to white.</span>
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Black is the correct color for all versions of the wordmark.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">In situations where the wordmark appears on a color field, the reversed version framed in black is preferred.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">For special situations, it is permissible to reverse the wordmark from 75% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Minimum value for reverse of the wordmark is 50% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">On fields with a color value of 25% grey or lighter, the wordmark should appear in black.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">...alter the Wikipedia or related project identities nor any of their elements.</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different colors</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not change the logo colors.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different font</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not substitute or alter the font of the wordmark beneath the globe.</span>
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Distortion</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not distort or warp any of the identity elements.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Added element</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not add decorative shapes or borders to the accepted mark.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Complex background</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not place the logo on a colored, textured, or image background. The mark is only intended to go on white backgrounds.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Size and Format</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may not use the 3D model to create new 2D renderings or animations.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">If you need a 2D rendering, use [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|one of the ones provided]].</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may 3D print the globe in any size.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The model itself may not be altered, sliced, or rearranged.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The 3D model may be used as part of an illustration or graphic, but it cannot be used as an official logo or identifier.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">There should be no additions to the globe, except that...</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may create a base, but please do not integrate with the globe. The globe should remain whole, and not attached.</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Colors</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Print material must be silver (if metal), very light grey, or white, and, if possible, with black letters.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Do not print the globe in black, colors, or colored metals.</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">placement according to the principle of equal emphasis</span>
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
pz7c310jtemo3p14gpdfr52ffth13ch
589176
589174
2026-07-17T11:02:27Z
Font8388608
225362
Created page with "关于官方标识"
589176
wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Wikipedia is a precious, shared resource, used around the world by millions of people every day. We created these guidelines to help authorized re-users of the Wikimedia Foundation's official marks, including Wikipedia, represent our identity in a way that is consistent with the quality, impact, and importance of our projects.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikimedia Foundation marks represent much of what our projects and our movement stands for: bold ideas, global collaboration, typography and text, integrity and quality. We ask that everyone who has permission to use these marks keep those values in mind. Using these marks well is a serious responsibility.
</div>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|我们的身份的元素]]
[[#toc-unified|统一标注]]
[[#toc-globe|地球拼图]]
[[#toc-wordmark|单词标识]]
[[#toc-puzzle|拼图标识]]
[[#toc-w|“W”标识]]
[[#toc-foundation|维基媒体基金会标识]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive Wikipedia identity has evolved over the years since it was introduced in 2003 following a volunteer competition to find a distinctive mark to represent Wikipedia. User Paul Stansifer proposed the original design of the globe in 2003, and shortly afterwards fellow Wikipedian David Friedland made considerable improvements to its styling and puzzle pieces.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Since it was originally introduced, the puzzle globe has undergone a series of small changes — mostly adjustments to correct the choice of other characters representing the first character of the word 'Wikipedia' in various languages. At one point the puzzle globe included a Klingon alphabet character. In May 2010, the Wikimedia Foundation introduced a revised version of the Wikipedia puzzle globe that included corrected characters and a mapping of characters on the reverse of the puzzle globe, all based on a full 3D rendering of the puzzle globe object.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe typically accompanies the Wikipedia wordmark, originally set in Hoefler, but later updated to Linux Libertine, an opensource typeface, to facilitate easier localization of the wordmark in new language editions of the project. Together, we refer to this as theunified mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Online, at wikipedia.org, the wordmark always includes a descriptor 'The Free Encyclopedia,' which is translated into the language of each project.
</div>
你可以在这里阅读与标识历史相关的更多信息,
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|关于官方标识]]
<span lang="en" dir="ltr" class="mw-content-ltr">and at Wikipedia's [[{{lwp|Wikipedia logo}}|Wikipedia logo]] article</span>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Over time, we have expanded the elements that make up our visual identity.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
We began with two simple elements, the puzzle globe and the wordmark, which together constitute the unified mark. Two additional elements, the puzzle icon and the W icon, have been proposed to serve specific situations — including digital implementations and design situations with space constraints.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Each element of the Wikipedia identity has been carefully designed to function both independently and when united, collectively echoing the core identity of Wikipedia.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wikipedia logo v2 en on white background.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon</span>
[[File:Wikipedia affiliative mark.png|120px]]
<span lang="en" dir="ltr" class="mw-content-ltr">W icon</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe</span>
</div><div style="margin-top: 85px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">wordmark</span>
</div><div style="margin-top: 10px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">descriptor</span>
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Traditionally the unified mark is used to identify Wikipedia in situations where the puzzle globe alone may not be sufficient to represent the project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark is the most desirable variant of the official marks for clearly communicating the presence of Wikipedia, whether through the indication of Wikipedia's actual content, the presence of Wikipedia volunteers and supporters, or to indicate the participation or partnership of Wikipedia with an institution or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">vertical version</span>
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">horizontal version</span>
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of vertical version</span>
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of horizontal version</span>
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The hero version of the puzzle globe shows characters from 18 language sets:
</div>
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Japanese (Katakana)</span>
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Devanagari</span>
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Cyrillic</span>
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
<span lang="en" dir="ltr" class="mw-content-ltr">There is a [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|full list of characters and languages reflected in the globe]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe on a saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version</span>
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version in frame on saturated field</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version in frame</span>
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version on low contrast field</span>
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of wordmark in frame</span>
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon for affiliates</span>
[[File:Wikipedia affiliative mark.png|150px]]
<span lang="en" dir="ltr" class="mw-content-ltr">positive version on saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">the 'W'</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
<span lang="en" dir="ltr" class="mw-content-ltr">maximum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">combined with various framing devices</span>
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">Originally designed in 2005 by [[:m:User:Neolux|Neolux]], the mark that identifies the Wikimedia Foundation consists of a circular logo and a wordmark. The mark is intended to signify a character holding an open book. The font Montserrat is used to construct both the title and the descriptor of the mark.</span>
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended vertical version</span>
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended horizontal version</span>
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction</span>
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">examples of localization</span>
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">example</span>
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|<span lang="en" dir="ltr" class="mw-content-ltr">Protecting our marks</span>]]
[[#toc-legal|<span lang="en" dir="ltr" class="mw-content-ltr">Placement of legal attributes</span>]]
[[#toc-minimum|<span lang="en" dir="ltr" class="mw-content-ltr">Minimum sizes</span>]]
[[#toc-clearspace|<span lang="en" dir="ltr" class="mw-content-ltr">Clear space</span>]]
[[#toc-colorvalues|<span lang="en" dir="ltr" class="mw-content-ltr">Color values</span>]]
[[#toc-donot|<span lang="en" dir="ltr" class="mw-content-ltr">Do not...</span>]]
[[#toc-WP|<span lang="en" dir="ltr" class="mw-content-ltr">Wikipedia and Wikimedia Foundation co-branding</span>]]
[[#toc-3dmodel|<span lang="en" dir="ltr" class="mw-content-ltr">Use of the puzzle globe 3D model</span>]]
[[#toc-branding|<span lang="en" dir="ltr" class="mw-content-ltr">Co-branding</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
'''Legal attributes of other Wikimedia projects'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">registered unified mark</span>
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered puzzle globe</span>
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered wordmarks</span>
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered foundation mark</span>
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
<span lang="en" dir="ltr" class="mw-content-ltr">minimum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.625in (16mm, 45px)</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark positive version</span>
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark reversed version in frame</span>
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">single-color foundation mark</span>
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.5in (12mm, 36px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Clear space, continued</span></span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The color palette of the Wikipedia identity is simple: black and shades of grey to white.</span>
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Black is the correct color for all versions of the wordmark.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">In situations where the wordmark appears on a color field, the reversed version framed in black is preferred.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">For special situations, it is permissible to reverse the wordmark from 75% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Minimum value for reverse of the wordmark is 50% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">On fields with a color value of 25% grey or lighter, the wordmark should appear in black.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">...alter the Wikipedia or related project identities nor any of their elements.</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different colors</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not change the logo colors.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different font</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not substitute or alter the font of the wordmark beneath the globe.</span>
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Distortion</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not distort or warp any of the identity elements.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Added element</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not add decorative shapes or borders to the accepted mark.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Complex background</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not place the logo on a colored, textured, or image background. The mark is only intended to go on white backgrounds.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Size and Format</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may not use the 3D model to create new 2D renderings or animations.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">If you need a 2D rendering, use [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|one of the ones provided]].</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may 3D print the globe in any size.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The model itself may not be altered, sliced, or rearranged.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The 3D model may be used as part of an illustration or graphic, but it cannot be used as an official logo or identifier.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">There should be no additions to the globe, except that...</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may create a base, but please do not integrate with the globe. The globe should remain whole, and not attached.</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Colors</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Print material must be silver (if metal), very light grey, or white, and, if possible, with black letters.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Do not print the globe in black, colors, or colored metals.</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">placement according to the principle of equal emphasis</span>
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
pal93rb6wqye7yux10ojpc81s0mr662
589178
589176
2026-07-17T11:03:19Z
Font8388608
225362
Created page with "并在维基百科的[[$1|维基百科商标]]文章"
589178
wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Wikipedia is a precious, shared resource, used around the world by millions of people every day. We created these guidelines to help authorized re-users of the Wikimedia Foundation's official marks, including Wikipedia, represent our identity in a way that is consistent with the quality, impact, and importance of our projects.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikimedia Foundation marks represent much of what our projects and our movement stands for: bold ideas, global collaboration, typography and text, integrity and quality. We ask that everyone who has permission to use these marks keep those values in mind. Using these marks well is a serious responsibility.
</div>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|我们的身份的元素]]
[[#toc-unified|统一标注]]
[[#toc-globe|地球拼图]]
[[#toc-wordmark|单词标识]]
[[#toc-puzzle|拼图标识]]
[[#toc-w|“W”标识]]
[[#toc-foundation|维基媒体基金会标识]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive Wikipedia identity has evolved over the years since it was introduced in 2003 following a volunteer competition to find a distinctive mark to represent Wikipedia. User Paul Stansifer proposed the original design of the globe in 2003, and shortly afterwards fellow Wikipedian David Friedland made considerable improvements to its styling and puzzle pieces.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Since it was originally introduced, the puzzle globe has undergone a series of small changes — mostly adjustments to correct the choice of other characters representing the first character of the word 'Wikipedia' in various languages. At one point the puzzle globe included a Klingon alphabet character. In May 2010, the Wikimedia Foundation introduced a revised version of the Wikipedia puzzle globe that included corrected characters and a mapping of characters on the reverse of the puzzle globe, all based on a full 3D rendering of the puzzle globe object.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe typically accompanies the Wikipedia wordmark, originally set in Hoefler, but later updated to Linux Libertine, an opensource typeface, to facilitate easier localization of the wordmark in new language editions of the project. Together, we refer to this as theunified mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Online, at wikipedia.org, the wordmark always includes a descriptor 'The Free Encyclopedia,' which is translated into the language of each project.
</div>
你可以在这里阅读与标识历史相关的更多信息,
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|关于官方标识]]
并在维基百科的[[{{lwp|Wikipedia logo}}|维基百科商标]]文章
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Over time, we have expanded the elements that make up our visual identity.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
We began with two simple elements, the puzzle globe and the wordmark, which together constitute the unified mark. Two additional elements, the puzzle icon and the W icon, have been proposed to serve specific situations — including digital implementations and design situations with space constraints.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Each element of the Wikipedia identity has been carefully designed to function both independently and when united, collectively echoing the core identity of Wikipedia.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wikipedia logo v2 en on white background.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon</span>
[[File:Wikipedia affiliative mark.png|120px]]
<span lang="en" dir="ltr" class="mw-content-ltr">W icon</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe</span>
</div><div style="margin-top: 85px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">wordmark</span>
</div><div style="margin-top: 10px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">descriptor</span>
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Traditionally the unified mark is used to identify Wikipedia in situations where the puzzle globe alone may not be sufficient to represent the project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark is the most desirable variant of the official marks for clearly communicating the presence of Wikipedia, whether through the indication of Wikipedia's actual content, the presence of Wikipedia volunteers and supporters, or to indicate the participation or partnership of Wikipedia with an institution or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">vertical version</span>
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">horizontal version</span>
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of vertical version</span>
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of horizontal version</span>
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The hero version of the puzzle globe shows characters from 18 language sets:
</div>
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Japanese (Katakana)</span>
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Devanagari</span>
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Cyrillic</span>
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
<span lang="en" dir="ltr" class="mw-content-ltr">There is a [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|full list of characters and languages reflected in the globe]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe on a saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version</span>
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version in frame on saturated field</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version in frame</span>
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version on low contrast field</span>
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of wordmark in frame</span>
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon for affiliates</span>
[[File:Wikipedia affiliative mark.png|150px]]
<span lang="en" dir="ltr" class="mw-content-ltr">positive version on saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">the 'W'</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
<span lang="en" dir="ltr" class="mw-content-ltr">maximum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">combined with various framing devices</span>
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">Originally designed in 2005 by [[:m:User:Neolux|Neolux]], the mark that identifies the Wikimedia Foundation consists of a circular logo and a wordmark. The mark is intended to signify a character holding an open book. The font Montserrat is used to construct both the title and the descriptor of the mark.</span>
<!--
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! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended vertical version</span>
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended horizontal version</span>
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction</span>
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">examples of localization</span>
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">example</span>
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|<span lang="en" dir="ltr" class="mw-content-ltr">Protecting our marks</span>]]
[[#toc-legal|<span lang="en" dir="ltr" class="mw-content-ltr">Placement of legal attributes</span>]]
[[#toc-minimum|<span lang="en" dir="ltr" class="mw-content-ltr">Minimum sizes</span>]]
[[#toc-clearspace|<span lang="en" dir="ltr" class="mw-content-ltr">Clear space</span>]]
[[#toc-colorvalues|<span lang="en" dir="ltr" class="mw-content-ltr">Color values</span>]]
[[#toc-donot|<span lang="en" dir="ltr" class="mw-content-ltr">Do not...</span>]]
[[#toc-WP|<span lang="en" dir="ltr" class="mw-content-ltr">Wikipedia and Wikimedia Foundation co-branding</span>]]
[[#toc-3dmodel|<span lang="en" dir="ltr" class="mw-content-ltr">Use of the puzzle globe 3D model</span>]]
[[#toc-branding|<span lang="en" dir="ltr" class="mw-content-ltr">Co-branding</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
'''Legal attributes of other Wikimedia projects'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">registered unified mark</span>
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered puzzle globe</span>
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered wordmarks</span>
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered foundation mark</span>
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
<span lang="en" dir="ltr" class="mw-content-ltr">minimum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.625in (16mm, 45px)</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark positive version</span>
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark reversed version in frame</span>
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">single-color foundation mark</span>
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.5in (12mm, 36px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Clear space, continued</span></span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The color palette of the Wikipedia identity is simple: black and shades of grey to white.</span>
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Black is the correct color for all versions of the wordmark.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">In situations where the wordmark appears on a color field, the reversed version framed in black is preferred.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">For special situations, it is permissible to reverse the wordmark from 75% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Minimum value for reverse of the wordmark is 50% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">On fields with a color value of 25% grey or lighter, the wordmark should appear in black.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">...alter the Wikipedia or related project identities nor any of their elements.</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different colors</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not change the logo colors.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different font</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not substitute or alter the font of the wordmark beneath the globe.</span>
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Distortion</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not distort or warp any of the identity elements.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Added element</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not add decorative shapes or borders to the accepted mark.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Complex background</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not place the logo on a colored, textured, or image background. The mark is only intended to go on white backgrounds.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Size and Format</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may not use the 3D model to create new 2D renderings or animations.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">If you need a 2D rendering, use [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|one of the ones provided]].</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may 3D print the globe in any size.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The model itself may not be altered, sliced, or rearranged.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The 3D model may be used as part of an illustration or graphic, but it cannot be used as an official logo or identifier.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">There should be no additions to the globe, except that...</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may create a base, but please do not integrate with the globe. The globe should remain whole, and not attached.</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Colors</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Print material must be silver (if metal), very light grey, or white, and, if possible, with black letters.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Do not print the globe in black, colors, or colored metals.</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">placement according to the principle of equal emphasis</span>
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
o7f8hru7nkejnd2w3as5k9rqddjimku
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589178
2026-07-17T11:06:24Z
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Created page with "随着时间流逝,我们扩展了构成我们视觉身份的元素。"
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wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Wikipedia is a precious, shared resource, used around the world by millions of people every day. We created these guidelines to help authorized re-users of the Wikimedia Foundation's official marks, including Wikipedia, represent our identity in a way that is consistent with the quality, impact, and importance of our projects.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikimedia Foundation marks represent much of what our projects and our movement stands for: bold ideas, global collaboration, typography and text, integrity and quality. We ask that everyone who has permission to use these marks keep those values in mind. Using these marks well is a serious responsibility.
</div>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|我们的身份的元素]]
[[#toc-unified|统一标注]]
[[#toc-globe|地球拼图]]
[[#toc-wordmark|单词标识]]
[[#toc-puzzle|拼图标识]]
[[#toc-w|“W”标识]]
[[#toc-foundation|维基媒体基金会标识]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive Wikipedia identity has evolved over the years since it was introduced in 2003 following a volunteer competition to find a distinctive mark to represent Wikipedia. User Paul Stansifer proposed the original design of the globe in 2003, and shortly afterwards fellow Wikipedian David Friedland made considerable improvements to its styling and puzzle pieces.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Since it was originally introduced, the puzzle globe has undergone a series of small changes — mostly adjustments to correct the choice of other characters representing the first character of the word 'Wikipedia' in various languages. At one point the puzzle globe included a Klingon alphabet character. In May 2010, the Wikimedia Foundation introduced a revised version of the Wikipedia puzzle globe that included corrected characters and a mapping of characters on the reverse of the puzzle globe, all based on a full 3D rendering of the puzzle globe object.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe typically accompanies the Wikipedia wordmark, originally set in Hoefler, but later updated to Linux Libertine, an opensource typeface, to facilitate easier localization of the wordmark in new language editions of the project. Together, we refer to this as theunified mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Online, at wikipedia.org, the wordmark always includes a descriptor 'The Free Encyclopedia,' which is translated into the language of each project.
</div>
你可以在这里阅读与标识历史相关的更多信息,
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|关于官方标识]]
并在维基百科的[[{{lwp|Wikipedia logo}}|维基百科商标]]文章
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
随着时间流逝,我们扩展了构成我们视觉身份的元素。
<div lang="en" dir="ltr" class="mw-content-ltr">
We began with two simple elements, the puzzle globe and the wordmark, which together constitute the unified mark. Two additional elements, the puzzle icon and the W icon, have been proposed to serve specific situations — including digital implementations and design situations with space constraints.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Each element of the Wikipedia identity has been carefully designed to function both independently and when united, collectively echoing the core identity of Wikipedia.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wikipedia logo v2 en on white background.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon</span>
[[File:Wikipedia affiliative mark.png|120px]]
<span lang="en" dir="ltr" class="mw-content-ltr">W icon</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe</span>
</div><div style="margin-top: 85px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">wordmark</span>
</div><div style="margin-top: 10px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">descriptor</span>
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Traditionally the unified mark is used to identify Wikipedia in situations where the puzzle globe alone may not be sufficient to represent the project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark is the most desirable variant of the official marks for clearly communicating the presence of Wikipedia, whether through the indication of Wikipedia's actual content, the presence of Wikipedia volunteers and supporters, or to indicate the participation or partnership of Wikipedia with an institution or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">vertical version</span>
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">horizontal version</span>
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of vertical version</span>
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of horizontal version</span>
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The hero version of the puzzle globe shows characters from 18 language sets:
</div>
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Japanese (Katakana)</span>
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Devanagari</span>
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Cyrillic</span>
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
<span lang="en" dir="ltr" class="mw-content-ltr">There is a [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|full list of characters and languages reflected in the globe]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe on a saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version</span>
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version in frame on saturated field</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version in frame</span>
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version on low contrast field</span>
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of wordmark in frame</span>
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon for affiliates</span>
[[File:Wikipedia affiliative mark.png|150px]]
<span lang="en" dir="ltr" class="mw-content-ltr">positive version on saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">the 'W'</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
<span lang="en" dir="ltr" class="mw-content-ltr">maximum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">combined with various framing devices</span>
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">Originally designed in 2005 by [[:m:User:Neolux|Neolux]], the mark that identifies the Wikimedia Foundation consists of a circular logo and a wordmark. The mark is intended to signify a character holding an open book. The font Montserrat is used to construct both the title and the descriptor of the mark.</span>
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended vertical version</span>
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended horizontal version</span>
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction</span>
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">examples of localization</span>
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">example</span>
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|<span lang="en" dir="ltr" class="mw-content-ltr">Protecting our marks</span>]]
[[#toc-legal|<span lang="en" dir="ltr" class="mw-content-ltr">Placement of legal attributes</span>]]
[[#toc-minimum|<span lang="en" dir="ltr" class="mw-content-ltr">Minimum sizes</span>]]
[[#toc-clearspace|<span lang="en" dir="ltr" class="mw-content-ltr">Clear space</span>]]
[[#toc-colorvalues|<span lang="en" dir="ltr" class="mw-content-ltr">Color values</span>]]
[[#toc-donot|<span lang="en" dir="ltr" class="mw-content-ltr">Do not...</span>]]
[[#toc-WP|<span lang="en" dir="ltr" class="mw-content-ltr">Wikipedia and Wikimedia Foundation co-branding</span>]]
[[#toc-3dmodel|<span lang="en" dir="ltr" class="mw-content-ltr">Use of the puzzle globe 3D model</span>]]
[[#toc-branding|<span lang="en" dir="ltr" class="mw-content-ltr">Co-branding</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
'''Legal attributes of other Wikimedia projects'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">registered unified mark</span>
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered puzzle globe</span>
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered wordmarks</span>
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered foundation mark</span>
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
<span lang="en" dir="ltr" class="mw-content-ltr">minimum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.625in (16mm, 45px)</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark positive version</span>
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark reversed version in frame</span>
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">single-color foundation mark</span>
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.5in (12mm, 36px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Clear space, continued</span></span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The color palette of the Wikipedia identity is simple: black and shades of grey to white.</span>
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Black is the correct color for all versions of the wordmark.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">In situations where the wordmark appears on a color field, the reversed version framed in black is preferred.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">For special situations, it is permissible to reverse the wordmark from 75% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Minimum value for reverse of the wordmark is 50% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">On fields with a color value of 25% grey or lighter, the wordmark should appear in black.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">...alter the Wikipedia or related project identities nor any of their elements.</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different colors</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not change the logo colors.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different font</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not substitute or alter the font of the wordmark beneath the globe.</span>
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Distortion</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not distort or warp any of the identity elements.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Added element</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not add decorative shapes or borders to the accepted mark.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Complex background</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not place the logo on a colored, textured, or image background. The mark is only intended to go on white backgrounds.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Size and Format</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may not use the 3D model to create new 2D renderings or animations.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">If you need a 2D rendering, use [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|one of the ones provided]].</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may 3D print the globe in any size.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The model itself may not be altered, sliced, or rearranged.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The 3D model may be used as part of an illustration or graphic, but it cannot be used as an official logo or identifier.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">There should be no additions to the globe, except that...</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may create a base, but please do not integrate with the globe. The globe should remain whole, and not attached.</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Colors</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Print material must be silver (if metal), very light grey, or white, and, if possible, with black letters.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Do not print the globe in black, colors, or colored metals.</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">placement according to the principle of equal emphasis</span>
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
2szlsqmwbagoqrrksvdrraqsnylf5rd
589182
589180
2026-07-17T11:06:32Z
Font8388608
225362
Created page with "统一标注"
589182
wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Wikipedia is a precious, shared resource, used around the world by millions of people every day. We created these guidelines to help authorized re-users of the Wikimedia Foundation's official marks, including Wikipedia, represent our identity in a way that is consistent with the quality, impact, and importance of our projects.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikimedia Foundation marks represent much of what our projects and our movement stands for: bold ideas, global collaboration, typography and text, integrity and quality. We ask that everyone who has permission to use these marks keep those values in mind. Using these marks well is a serious responsibility.
</div>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|我们的身份的元素]]
[[#toc-unified|统一标注]]
[[#toc-globe|地球拼图]]
[[#toc-wordmark|单词标识]]
[[#toc-puzzle|拼图标识]]
[[#toc-w|“W”标识]]
[[#toc-foundation|维基媒体基金会标识]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive Wikipedia identity has evolved over the years since it was introduced in 2003 following a volunteer competition to find a distinctive mark to represent Wikipedia. User Paul Stansifer proposed the original design of the globe in 2003, and shortly afterwards fellow Wikipedian David Friedland made considerable improvements to its styling and puzzle pieces.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Since it was originally introduced, the puzzle globe has undergone a series of small changes — mostly adjustments to correct the choice of other characters representing the first character of the word 'Wikipedia' in various languages. At one point the puzzle globe included a Klingon alphabet character. In May 2010, the Wikimedia Foundation introduced a revised version of the Wikipedia puzzle globe that included corrected characters and a mapping of characters on the reverse of the puzzle globe, all based on a full 3D rendering of the puzzle globe object.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe typically accompanies the Wikipedia wordmark, originally set in Hoefler, but later updated to Linux Libertine, an opensource typeface, to facilitate easier localization of the wordmark in new language editions of the project. Together, we refer to this as theunified mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Online, at wikipedia.org, the wordmark always includes a descriptor 'The Free Encyclopedia,' which is translated into the language of each project.
</div>
你可以在这里阅读与标识历史相关的更多信息,
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|关于官方标识]]
并在维基百科的[[{{lwp|Wikipedia logo}}|维基百科商标]]文章
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
随着时间流逝,我们扩展了构成我们视觉身份的元素。
<div lang="en" dir="ltr" class="mw-content-ltr">
We began with two simple elements, the puzzle globe and the wordmark, which together constitute the unified mark. Two additional elements, the puzzle icon and the W icon, have been proposed to serve specific situations — including digital implementations and design situations with space constraints.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Each element of the Wikipedia identity has been carefully designed to function both independently and when united, collectively echoing the core identity of Wikipedia.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
统一标注
[[File:Wikipedia logo v2 en on white background.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon</span>
[[File:Wikipedia affiliative mark.png|120px]]
<span lang="en" dir="ltr" class="mw-content-ltr">W icon</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe</span>
</div><div style="margin-top: 85px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">wordmark</span>
</div><div style="margin-top: 10px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">descriptor</span>
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Traditionally the unified mark is used to identify Wikipedia in situations where the puzzle globe alone may not be sufficient to represent the project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark is the most desirable variant of the official marks for clearly communicating the presence of Wikipedia, whether through the indication of Wikipedia's actual content, the presence of Wikipedia volunteers and supporters, or to indicate the participation or partnership of Wikipedia with an institution or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">vertical version</span>
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">horizontal version</span>
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of vertical version</span>
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of horizontal version</span>
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The hero version of the puzzle globe shows characters from 18 language sets:
</div>
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Japanese (Katakana)</span>
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Devanagari</span>
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Cyrillic</span>
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
<span lang="en" dir="ltr" class="mw-content-ltr">There is a [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|full list of characters and languages reflected in the globe]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe on a saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version</span>
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version in frame on saturated field</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version in frame</span>
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version on low contrast field</span>
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of wordmark in frame</span>
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon for affiliates</span>
[[File:Wikipedia affiliative mark.png|150px]]
<span lang="en" dir="ltr" class="mw-content-ltr">positive version on saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">the 'W'</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
<span lang="en" dir="ltr" class="mw-content-ltr">maximum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">combined with various framing devices</span>
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">Originally designed in 2005 by [[:m:User:Neolux|Neolux]], the mark that identifies the Wikimedia Foundation consists of a circular logo and a wordmark. The mark is intended to signify a character holding an open book. The font Montserrat is used to construct both the title and the descriptor of the mark.</span>
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended vertical version</span>
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended horizontal version</span>
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction</span>
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">examples of localization</span>
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">example</span>
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|<span lang="en" dir="ltr" class="mw-content-ltr">Protecting our marks</span>]]
[[#toc-legal|<span lang="en" dir="ltr" class="mw-content-ltr">Placement of legal attributes</span>]]
[[#toc-minimum|<span lang="en" dir="ltr" class="mw-content-ltr">Minimum sizes</span>]]
[[#toc-clearspace|<span lang="en" dir="ltr" class="mw-content-ltr">Clear space</span>]]
[[#toc-colorvalues|<span lang="en" dir="ltr" class="mw-content-ltr">Color values</span>]]
[[#toc-donot|<span lang="en" dir="ltr" class="mw-content-ltr">Do not...</span>]]
[[#toc-WP|<span lang="en" dir="ltr" class="mw-content-ltr">Wikipedia and Wikimedia Foundation co-branding</span>]]
[[#toc-3dmodel|<span lang="en" dir="ltr" class="mw-content-ltr">Use of the puzzle globe 3D model</span>]]
[[#toc-branding|<span lang="en" dir="ltr" class="mw-content-ltr">Co-branding</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
'''Legal attributes of other Wikimedia projects'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">registered unified mark</span>
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered puzzle globe</span>
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered wordmarks</span>
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered foundation mark</span>
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
<span lang="en" dir="ltr" class="mw-content-ltr">minimum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.625in (16mm, 45px)</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark positive version</span>
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark reversed version in frame</span>
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">single-color foundation mark</span>
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.5in (12mm, 36px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Clear space, continued</span></span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The color palette of the Wikipedia identity is simple: black and shades of grey to white.</span>
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Black is the correct color for all versions of the wordmark.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">In situations where the wordmark appears on a color field, the reversed version framed in black is preferred.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">For special situations, it is permissible to reverse the wordmark from 75% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Minimum value for reverse of the wordmark is 50% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">On fields with a color value of 25% grey or lighter, the wordmark should appear in black.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">...alter the Wikipedia or related project identities nor any of their elements.</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different colors</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not change the logo colors.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different font</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not substitute or alter the font of the wordmark beneath the globe.</span>
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Distortion</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not distort or warp any of the identity elements.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Added element</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not add decorative shapes or borders to the accepted mark.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Complex background</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not place the logo on a colored, textured, or image background. The mark is only intended to go on white backgrounds.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Size and Format</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may not use the 3D model to create new 2D renderings or animations.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">If you need a 2D rendering, use [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|one of the ones provided]].</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may 3D print the globe in any size.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The model itself may not be altered, sliced, or rearranged.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The 3D model may be used as part of an illustration or graphic, but it cannot be used as an official logo or identifier.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">There should be no additions to the globe, except that...</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may create a base, but please do not integrate with the globe. The globe should remain whole, and not attached.</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Colors</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Print material must be silver (if metal), very light grey, or white, and, if possible, with black letters.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Do not print the globe in black, colors, or colored metals.</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">placement according to the principle of equal emphasis</span>
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
9nbw034qujsk90em7cwlg2gxdu90xdy
589184
589182
2026-07-17T11:06:34Z
Font8388608
225362
Created page with "拼图标识"
589184
wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Wikipedia is a precious, shared resource, used around the world by millions of people every day. We created these guidelines to help authorized re-users of the Wikimedia Foundation's official marks, including Wikipedia, represent our identity in a way that is consistent with the quality, impact, and importance of our projects.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikimedia Foundation marks represent much of what our projects and our movement stands for: bold ideas, global collaboration, typography and text, integrity and quality. We ask that everyone who has permission to use these marks keep those values in mind. Using these marks well is a serious responsibility.
</div>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|我们的身份的元素]]
[[#toc-unified|统一标注]]
[[#toc-globe|地球拼图]]
[[#toc-wordmark|单词标识]]
[[#toc-puzzle|拼图标识]]
[[#toc-w|“W”标识]]
[[#toc-foundation|维基媒体基金会标识]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive Wikipedia identity has evolved over the years since it was introduced in 2003 following a volunteer competition to find a distinctive mark to represent Wikipedia. User Paul Stansifer proposed the original design of the globe in 2003, and shortly afterwards fellow Wikipedian David Friedland made considerable improvements to its styling and puzzle pieces.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Since it was originally introduced, the puzzle globe has undergone a series of small changes — mostly adjustments to correct the choice of other characters representing the first character of the word 'Wikipedia' in various languages. At one point the puzzle globe included a Klingon alphabet character. In May 2010, the Wikimedia Foundation introduced a revised version of the Wikipedia puzzle globe that included corrected characters and a mapping of characters on the reverse of the puzzle globe, all based on a full 3D rendering of the puzzle globe object.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe typically accompanies the Wikipedia wordmark, originally set in Hoefler, but later updated to Linux Libertine, an opensource typeface, to facilitate easier localization of the wordmark in new language editions of the project. Together, we refer to this as theunified mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Online, at wikipedia.org, the wordmark always includes a descriptor 'The Free Encyclopedia,' which is translated into the language of each project.
</div>
你可以在这里阅读与标识历史相关的更多信息,
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|关于官方标识]]
并在维基百科的[[{{lwp|Wikipedia logo}}|维基百科商标]]文章
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
随着时间流逝,我们扩展了构成我们视觉身份的元素。
<div lang="en" dir="ltr" class="mw-content-ltr">
We began with two simple elements, the puzzle globe and the wordmark, which together constitute the unified mark. Two additional elements, the puzzle icon and the W icon, have been proposed to serve specific situations — including digital implementations and design situations with space constraints.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Each element of the Wikipedia identity has been carefully designed to function both independently and when united, collectively echoing the core identity of Wikipedia.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
统一标注
[[File:Wikipedia logo v2 en on white background.svg|200px]]
拼图标识
[[File:Wikipedia affiliative mark.png|120px]]
<span lang="en" dir="ltr" class="mw-content-ltr">W icon</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe</span>
</div><div style="margin-top: 85px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">wordmark</span>
</div><div style="margin-top: 10px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">descriptor</span>
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Traditionally the unified mark is used to identify Wikipedia in situations where the puzzle globe alone may not be sufficient to represent the project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark is the most desirable variant of the official marks for clearly communicating the presence of Wikipedia, whether through the indication of Wikipedia's actual content, the presence of Wikipedia volunteers and supporters, or to indicate the participation or partnership of Wikipedia with an institution or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">vertical version</span>
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">horizontal version</span>
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of vertical version</span>
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of horizontal version</span>
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The hero version of the puzzle globe shows characters from 18 language sets:
</div>
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Japanese (Katakana)</span>
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Devanagari</span>
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Cyrillic</span>
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
<span lang="en" dir="ltr" class="mw-content-ltr">There is a [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|full list of characters and languages reflected in the globe]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe on a saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version</span>
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version in frame on saturated field</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version in frame</span>
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version on low contrast field</span>
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of wordmark in frame</span>
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon for affiliates</span>
[[File:Wikipedia affiliative mark.png|150px]]
<span lang="en" dir="ltr" class="mw-content-ltr">positive version on saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">the 'W'</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
<span lang="en" dir="ltr" class="mw-content-ltr">maximum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">combined with various framing devices</span>
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">Originally designed in 2005 by [[:m:User:Neolux|Neolux]], the mark that identifies the Wikimedia Foundation consists of a circular logo and a wordmark. The mark is intended to signify a character holding an open book. The font Montserrat is used to construct both the title and the descriptor of the mark.</span>
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended vertical version</span>
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended horizontal version</span>
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction</span>
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">examples of localization</span>
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">example</span>
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|<span lang="en" dir="ltr" class="mw-content-ltr">Protecting our marks</span>]]
[[#toc-legal|<span lang="en" dir="ltr" class="mw-content-ltr">Placement of legal attributes</span>]]
[[#toc-minimum|<span lang="en" dir="ltr" class="mw-content-ltr">Minimum sizes</span>]]
[[#toc-clearspace|<span lang="en" dir="ltr" class="mw-content-ltr">Clear space</span>]]
[[#toc-colorvalues|<span lang="en" dir="ltr" class="mw-content-ltr">Color values</span>]]
[[#toc-donot|<span lang="en" dir="ltr" class="mw-content-ltr">Do not...</span>]]
[[#toc-WP|<span lang="en" dir="ltr" class="mw-content-ltr">Wikipedia and Wikimedia Foundation co-branding</span>]]
[[#toc-3dmodel|<span lang="en" dir="ltr" class="mw-content-ltr">Use of the puzzle globe 3D model</span>]]
[[#toc-branding|<span lang="en" dir="ltr" class="mw-content-ltr">Co-branding</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
'''Legal attributes of other Wikimedia projects'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">registered unified mark</span>
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered puzzle globe</span>
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered wordmarks</span>
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered foundation mark</span>
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
<span lang="en" dir="ltr" class="mw-content-ltr">minimum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.625in (16mm, 45px)</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark positive version</span>
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark reversed version in frame</span>
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">single-color foundation mark</span>
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.5in (12mm, 36px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Clear space, continued</span></span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The color palette of the Wikipedia identity is simple: black and shades of grey to white.</span>
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Black is the correct color for all versions of the wordmark.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">In situations where the wordmark appears on a color field, the reversed version framed in black is preferred.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">For special situations, it is permissible to reverse the wordmark from 75% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Minimum value for reverse of the wordmark is 50% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">On fields with a color value of 25% grey or lighter, the wordmark should appear in black.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">...alter the Wikipedia or related project identities nor any of their elements.</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different colors</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not change the logo colors.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different font</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not substitute or alter the font of the wordmark beneath the globe.</span>
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Distortion</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not distort or warp any of the identity elements.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Added element</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not add decorative shapes or borders to the accepted mark.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Complex background</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not place the logo on a colored, textured, or image background. The mark is only intended to go on white backgrounds.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Size and Format</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may not use the 3D model to create new 2D renderings or animations.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">If you need a 2D rendering, use [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|one of the ones provided]].</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may 3D print the globe in any size.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The model itself may not be altered, sliced, or rearranged.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The 3D model may be used as part of an illustration or graphic, but it cannot be used as an official logo or identifier.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">There should be no additions to the globe, except that...</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may create a base, but please do not integrate with the globe. The globe should remain whole, and not attached.</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Colors</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Print material must be silver (if metal), very light grey, or white, and, if possible, with black letters.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Do not print the globe in black, colors, or colored metals.</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">placement according to the principle of equal emphasis</span>
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
9ghy9dm6lgjztsu50ea4pfez1kd1ifb
589186
589184
2026-07-17T11:06:46Z
Font8388608
225362
589186
wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Wikipedia is a precious, shared resource, used around the world by millions of people every day. We created these guidelines to help authorized re-users of the Wikimedia Foundation's official marks, including Wikipedia, represent our identity in a way that is consistent with the quality, impact, and importance of our projects.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikimedia Foundation marks represent much of what our projects and our movement stands for: bold ideas, global collaboration, typography and text, integrity and quality. We ask that everyone who has permission to use these marks keep those values in mind. Using these marks well is a serious responsibility.
</div>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|我们的身份的元素]]
[[#toc-unified|统一标注]]
[[#toc-globe|地球拼图]]
[[#toc-wordmark|单词标识]]
[[#toc-puzzle|拼图标识]]
[[#toc-w|“W”图标]]
[[#toc-foundation|维基媒体基金会标识]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive Wikipedia identity has evolved over the years since it was introduced in 2003 following a volunteer competition to find a distinctive mark to represent Wikipedia. User Paul Stansifer proposed the original design of the globe in 2003, and shortly afterwards fellow Wikipedian David Friedland made considerable improvements to its styling and puzzle pieces.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Since it was originally introduced, the puzzle globe has undergone a series of small changes — mostly adjustments to correct the choice of other characters representing the first character of the word 'Wikipedia' in various languages. At one point the puzzle globe included a Klingon alphabet character. In May 2010, the Wikimedia Foundation introduced a revised version of the Wikipedia puzzle globe that included corrected characters and a mapping of characters on the reverse of the puzzle globe, all based on a full 3D rendering of the puzzle globe object.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe typically accompanies the Wikipedia wordmark, originally set in Hoefler, but later updated to Linux Libertine, an opensource typeface, to facilitate easier localization of the wordmark in new language editions of the project. Together, we refer to this as theunified mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Online, at wikipedia.org, the wordmark always includes a descriptor 'The Free Encyclopedia,' which is translated into the language of each project.
</div>
你可以在这里阅读与标识历史相关的更多信息,
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|关于官方标识]]
并在维基百科的[[{{lwp|Wikipedia logo}}|维基百科商标]]文章
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
随着时间流逝,我们扩展了构成我们视觉身份的元素。
<div lang="en" dir="ltr" class="mw-content-ltr">
We began with two simple elements, the puzzle globe and the wordmark, which together constitute the unified mark. Two additional elements, the puzzle icon and the W icon, have been proposed to serve specific situations — including digital implementations and design situations with space constraints.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Each element of the Wikipedia identity has been carefully designed to function both independently and when united, collectively echoing the core identity of Wikipedia.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
统一标注
[[File:Wikipedia logo v2 en on white background.svg|200px]]
拼图标识
[[File:Wikipedia affiliative mark.png|120px]]
<span lang="en" dir="ltr" class="mw-content-ltr">W icon</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe</span>
</div><div style="margin-top: 85px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">wordmark</span>
</div><div style="margin-top: 10px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">descriptor</span>
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Traditionally the unified mark is used to identify Wikipedia in situations where the puzzle globe alone may not be sufficient to represent the project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark is the most desirable variant of the official marks for clearly communicating the presence of Wikipedia, whether through the indication of Wikipedia's actual content, the presence of Wikipedia volunteers and supporters, or to indicate the participation or partnership of Wikipedia with an institution or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">vertical version</span>
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">horizontal version</span>
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of vertical version</span>
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of horizontal version</span>
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The hero version of the puzzle globe shows characters from 18 language sets:
</div>
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Japanese (Katakana)</span>
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Devanagari</span>
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Cyrillic</span>
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
<span lang="en" dir="ltr" class="mw-content-ltr">There is a [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|full list of characters and languages reflected in the globe]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe on a saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version</span>
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version in frame on saturated field</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version in frame</span>
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version on low contrast field</span>
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of wordmark in frame</span>
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon for affiliates</span>
[[File:Wikipedia affiliative mark.png|150px]]
<span lang="en" dir="ltr" class="mw-content-ltr">positive version on saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">the 'W'</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
<span lang="en" dir="ltr" class="mw-content-ltr">maximum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">combined with various framing devices</span>
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">Originally designed in 2005 by [[:m:User:Neolux|Neolux]], the mark that identifies the Wikimedia Foundation consists of a circular logo and a wordmark. The mark is intended to signify a character holding an open book. The font Montserrat is used to construct both the title and the descriptor of the mark.</span>
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended vertical version</span>
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended horizontal version</span>
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction</span>
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">examples of localization</span>
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">example</span>
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|<span lang="en" dir="ltr" class="mw-content-ltr">Protecting our marks</span>]]
[[#toc-legal|<span lang="en" dir="ltr" class="mw-content-ltr">Placement of legal attributes</span>]]
[[#toc-minimum|<span lang="en" dir="ltr" class="mw-content-ltr">Minimum sizes</span>]]
[[#toc-clearspace|<span lang="en" dir="ltr" class="mw-content-ltr">Clear space</span>]]
[[#toc-colorvalues|<span lang="en" dir="ltr" class="mw-content-ltr">Color values</span>]]
[[#toc-donot|<span lang="en" dir="ltr" class="mw-content-ltr">Do not...</span>]]
[[#toc-WP|<span lang="en" dir="ltr" class="mw-content-ltr">Wikipedia and Wikimedia Foundation co-branding</span>]]
[[#toc-3dmodel|<span lang="en" dir="ltr" class="mw-content-ltr">Use of the puzzle globe 3D model</span>]]
[[#toc-branding|<span lang="en" dir="ltr" class="mw-content-ltr">Co-branding</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
'''Legal attributes of other Wikimedia projects'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">registered unified mark</span>
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered puzzle globe</span>
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered wordmarks</span>
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered foundation mark</span>
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
<span lang="en" dir="ltr" class="mw-content-ltr">minimum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.625in (16mm, 45px)</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark positive version</span>
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark reversed version in frame</span>
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">single-color foundation mark</span>
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.5in (12mm, 36px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Clear space, continued</span></span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The color palette of the Wikipedia identity is simple: black and shades of grey to white.</span>
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Black is the correct color for all versions of the wordmark.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">In situations where the wordmark appears on a color field, the reversed version framed in black is preferred.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">For special situations, it is permissible to reverse the wordmark from 75% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Minimum value for reverse of the wordmark is 50% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">On fields with a color value of 25% grey or lighter, the wordmark should appear in black.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">...alter the Wikipedia or related project identities nor any of their elements.</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different colors</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not change the logo colors.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different font</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not substitute or alter the font of the wordmark beneath the globe.</span>
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Distortion</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not distort or warp any of the identity elements.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Added element</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not add decorative shapes or borders to the accepted mark.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Complex background</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not place the logo on a colored, textured, or image background. The mark is only intended to go on white backgrounds.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Size and Format</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may not use the 3D model to create new 2D renderings or animations.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">If you need a 2D rendering, use [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|one of the ones provided]].</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may 3D print the globe in any size.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The model itself may not be altered, sliced, or rearranged.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The 3D model may be used as part of an illustration or graphic, but it cannot be used as an official logo or identifier.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">There should be no additions to the globe, except that...</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may create a base, but please do not integrate with the globe. The globe should remain whole, and not attached.</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Colors</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Print material must be silver (if metal), very light grey, or white, and, if possible, with black letters.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Do not print the globe in black, colors, or colored metals.</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">placement according to the principle of equal emphasis</span>
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
5kgletsm0j7e6twommeb5owmeoi4i6w
589188
589186
2026-07-17T11:06:55Z
Font8388608
225362
589188
wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Wikipedia is a precious, shared resource, used around the world by millions of people every day. We created these guidelines to help authorized re-users of the Wikimedia Foundation's official marks, including Wikipedia, represent our identity in a way that is consistent with the quality, impact, and importance of our projects.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikimedia Foundation marks represent much of what our projects and our movement stands for: bold ideas, global collaboration, typography and text, integrity and quality. We ask that everyone who has permission to use these marks keep those values in mind. Using these marks well is a serious responsibility.
</div>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|我们的身份的元素]]
[[#toc-unified|统一标注]]
[[#toc-globe|地球拼图]]
[[#toc-wordmark|单词标识]]
[[#toc-puzzle|拼图图标]]
[[#toc-w|“W”图标]]
[[#toc-foundation|维基媒体基金会标识]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive Wikipedia identity has evolved over the years since it was introduced in 2003 following a volunteer competition to find a distinctive mark to represent Wikipedia. User Paul Stansifer proposed the original design of the globe in 2003, and shortly afterwards fellow Wikipedian David Friedland made considerable improvements to its styling and puzzle pieces.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Since it was originally introduced, the puzzle globe has undergone a series of small changes — mostly adjustments to correct the choice of other characters representing the first character of the word 'Wikipedia' in various languages. At one point the puzzle globe included a Klingon alphabet character. In May 2010, the Wikimedia Foundation introduced a revised version of the Wikipedia puzzle globe that included corrected characters and a mapping of characters on the reverse of the puzzle globe, all based on a full 3D rendering of the puzzle globe object.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe typically accompanies the Wikipedia wordmark, originally set in Hoefler, but later updated to Linux Libertine, an opensource typeface, to facilitate easier localization of the wordmark in new language editions of the project. Together, we refer to this as theunified mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Online, at wikipedia.org, the wordmark always includes a descriptor 'The Free Encyclopedia,' which is translated into the language of each project.
</div>
你可以在这里阅读与标识历史相关的更多信息,
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|关于官方标识]]
并在维基百科的[[{{lwp|Wikipedia logo}}|维基百科商标]]文章
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
随着时间流逝,我们扩展了构成我们视觉身份的元素。
<div lang="en" dir="ltr" class="mw-content-ltr">
We began with two simple elements, the puzzle globe and the wordmark, which together constitute the unified mark. Two additional elements, the puzzle icon and the W icon, have been proposed to serve specific situations — including digital implementations and design situations with space constraints.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Each element of the Wikipedia identity has been carefully designed to function both independently and when united, collectively echoing the core identity of Wikipedia.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
统一标注
[[File:Wikipedia logo v2 en on white background.svg|200px]]
拼图标识
[[File:Wikipedia affiliative mark.png|120px]]
<span lang="en" dir="ltr" class="mw-content-ltr">W icon</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe</span>
</div><div style="margin-top: 85px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">wordmark</span>
</div><div style="margin-top: 10px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">descriptor</span>
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Traditionally the unified mark is used to identify Wikipedia in situations where the puzzle globe alone may not be sufficient to represent the project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark is the most desirable variant of the official marks for clearly communicating the presence of Wikipedia, whether through the indication of Wikipedia's actual content, the presence of Wikipedia volunteers and supporters, or to indicate the participation or partnership of Wikipedia with an institution or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">vertical version</span>
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">horizontal version</span>
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of vertical version</span>
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of horizontal version</span>
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The hero version of the puzzle globe shows characters from 18 language sets:
</div>
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Japanese (Katakana)</span>
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Devanagari</span>
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Cyrillic</span>
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
<span lang="en" dir="ltr" class="mw-content-ltr">There is a [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|full list of characters and languages reflected in the globe]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe on a saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version</span>
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version in frame on saturated field</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version in frame</span>
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version on low contrast field</span>
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of wordmark in frame</span>
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon for affiliates</span>
[[File:Wikipedia affiliative mark.png|150px]]
<span lang="en" dir="ltr" class="mw-content-ltr">positive version on saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">the 'W'</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
<span lang="en" dir="ltr" class="mw-content-ltr">maximum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">combined with various framing devices</span>
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">Originally designed in 2005 by [[:m:User:Neolux|Neolux]], the mark that identifies the Wikimedia Foundation consists of a circular logo and a wordmark. The mark is intended to signify a character holding an open book. The font Montserrat is used to construct both the title and the descriptor of the mark.</span>
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended vertical version</span>
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended horizontal version</span>
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction</span>
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">examples of localization</span>
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">example</span>
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|<span lang="en" dir="ltr" class="mw-content-ltr">Protecting our marks</span>]]
[[#toc-legal|<span lang="en" dir="ltr" class="mw-content-ltr">Placement of legal attributes</span>]]
[[#toc-minimum|<span lang="en" dir="ltr" class="mw-content-ltr">Minimum sizes</span>]]
[[#toc-clearspace|<span lang="en" dir="ltr" class="mw-content-ltr">Clear space</span>]]
[[#toc-colorvalues|<span lang="en" dir="ltr" class="mw-content-ltr">Color values</span>]]
[[#toc-donot|<span lang="en" dir="ltr" class="mw-content-ltr">Do not...</span>]]
[[#toc-WP|<span lang="en" dir="ltr" class="mw-content-ltr">Wikipedia and Wikimedia Foundation co-branding</span>]]
[[#toc-3dmodel|<span lang="en" dir="ltr" class="mw-content-ltr">Use of the puzzle globe 3D model</span>]]
[[#toc-branding|<span lang="en" dir="ltr" class="mw-content-ltr">Co-branding</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
'''Legal attributes of other Wikimedia projects'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">registered unified mark</span>
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered puzzle globe</span>
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered wordmarks</span>
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered foundation mark</span>
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
<span lang="en" dir="ltr" class="mw-content-ltr">minimum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.625in (16mm, 45px)</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark positive version</span>
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark reversed version in frame</span>
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">single-color foundation mark</span>
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.5in (12mm, 36px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Clear space, continued</span></span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The color palette of the Wikipedia identity is simple: black and shades of grey to white.</span>
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Black is the correct color for all versions of the wordmark.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">In situations where the wordmark appears on a color field, the reversed version framed in black is preferred.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">For special situations, it is permissible to reverse the wordmark from 75% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Minimum value for reverse of the wordmark is 50% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">On fields with a color value of 25% grey or lighter, the wordmark should appear in black.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">...alter the Wikipedia or related project identities nor any of their elements.</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different colors</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not change the logo colors.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different font</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not substitute or alter the font of the wordmark beneath the globe.</span>
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Distortion</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not distort or warp any of the identity elements.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Added element</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not add decorative shapes or borders to the accepted mark.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Complex background</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not place the logo on a colored, textured, or image background. The mark is only intended to go on white backgrounds.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Size and Format</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may not use the 3D model to create new 2D renderings or animations.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">If you need a 2D rendering, use [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|one of the ones provided]].</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may 3D print the globe in any size.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The model itself may not be altered, sliced, or rearranged.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The 3D model may be used as part of an illustration or graphic, but it cannot be used as an official logo or identifier.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">There should be no additions to the globe, except that...</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may create a base, but please do not integrate with the globe. The globe should remain whole, and not attached.</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Colors</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Print material must be silver (if metal), very light grey, or white, and, if possible, with black letters.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Do not print the globe in black, colors, or colored metals.</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">placement according to the principle of equal emphasis</span>
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
tuyhwp7ra0wma9o95fzp3wwne0y1yq4
589190
589188
2026-07-17T11:07:06Z
Font8388608
225362
Created page with "W图标"
589190
wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Wikipedia is a precious, shared resource, used around the world by millions of people every day. We created these guidelines to help authorized re-users of the Wikimedia Foundation's official marks, including Wikipedia, represent our identity in a way that is consistent with the quality, impact, and importance of our projects.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikimedia Foundation marks represent much of what our projects and our movement stands for: bold ideas, global collaboration, typography and text, integrity and quality. We ask that everyone who has permission to use these marks keep those values in mind. Using these marks well is a serious responsibility.
</div>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|我们的身份的元素]]
[[#toc-unified|统一标注]]
[[#toc-globe|地球拼图]]
[[#toc-wordmark|单词标识]]
[[#toc-puzzle|拼图图标]]
[[#toc-w|“W”图标]]
[[#toc-foundation|维基媒体基金会标识]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive Wikipedia identity has evolved over the years since it was introduced in 2003 following a volunteer competition to find a distinctive mark to represent Wikipedia. User Paul Stansifer proposed the original design of the globe in 2003, and shortly afterwards fellow Wikipedian David Friedland made considerable improvements to its styling and puzzle pieces.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Since it was originally introduced, the puzzle globe has undergone a series of small changes — mostly adjustments to correct the choice of other characters representing the first character of the word 'Wikipedia' in various languages. At one point the puzzle globe included a Klingon alphabet character. In May 2010, the Wikimedia Foundation introduced a revised version of the Wikipedia puzzle globe that included corrected characters and a mapping of characters on the reverse of the puzzle globe, all based on a full 3D rendering of the puzzle globe object.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe typically accompanies the Wikipedia wordmark, originally set in Hoefler, but later updated to Linux Libertine, an opensource typeface, to facilitate easier localization of the wordmark in new language editions of the project. Together, we refer to this as theunified mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Online, at wikipedia.org, the wordmark always includes a descriptor 'The Free Encyclopedia,' which is translated into the language of each project.
</div>
你可以在这里阅读与标识历史相关的更多信息,
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|关于官方标识]]
并在维基百科的[[{{lwp|Wikipedia logo}}|维基百科商标]]文章
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
随着时间流逝,我们扩展了构成我们视觉身份的元素。
<div lang="en" dir="ltr" class="mw-content-ltr">
We began with two simple elements, the puzzle globe and the wordmark, which together constitute the unified mark. Two additional elements, the puzzle icon and the W icon, have been proposed to serve specific situations — including digital implementations and design situations with space constraints.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Each element of the Wikipedia identity has been carefully designed to function both independently and when united, collectively echoing the core identity of Wikipedia.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
统一标注
[[File:Wikipedia logo v2 en on white background.svg|200px]]
拼图标识
[[File:Wikipedia affiliative mark.png|120px]]
W图标
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe</span>
</div><div style="margin-top: 85px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">wordmark</span>
</div><div style="margin-top: 10px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">descriptor</span>
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Traditionally the unified mark is used to identify Wikipedia in situations where the puzzle globe alone may not be sufficient to represent the project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark is the most desirable variant of the official marks for clearly communicating the presence of Wikipedia, whether through the indication of Wikipedia's actual content, the presence of Wikipedia volunteers and supporters, or to indicate the participation or partnership of Wikipedia with an institution or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">vertical version</span>
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">horizontal version</span>
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of vertical version</span>
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of horizontal version</span>
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The hero version of the puzzle globe shows characters from 18 language sets:
</div>
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Japanese (Katakana)</span>
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Devanagari</span>
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Cyrillic</span>
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
<span lang="en" dir="ltr" class="mw-content-ltr">There is a [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|full list of characters and languages reflected in the globe]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe on a saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version</span>
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version in frame on saturated field</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version in frame</span>
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version on low contrast field</span>
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of wordmark in frame</span>
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon for affiliates</span>
[[File:Wikipedia affiliative mark.png|150px]]
<span lang="en" dir="ltr" class="mw-content-ltr">positive version on saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">the 'W'</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
<span lang="en" dir="ltr" class="mw-content-ltr">maximum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">combined with various framing devices</span>
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">Originally designed in 2005 by [[:m:User:Neolux|Neolux]], the mark that identifies the Wikimedia Foundation consists of a circular logo and a wordmark. The mark is intended to signify a character holding an open book. The font Montserrat is used to construct both the title and the descriptor of the mark.</span>
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended vertical version</span>
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended horizontal version</span>
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction</span>
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">examples of localization</span>
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">example</span>
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|<span lang="en" dir="ltr" class="mw-content-ltr">Protecting our marks</span>]]
[[#toc-legal|<span lang="en" dir="ltr" class="mw-content-ltr">Placement of legal attributes</span>]]
[[#toc-minimum|<span lang="en" dir="ltr" class="mw-content-ltr">Minimum sizes</span>]]
[[#toc-clearspace|<span lang="en" dir="ltr" class="mw-content-ltr">Clear space</span>]]
[[#toc-colorvalues|<span lang="en" dir="ltr" class="mw-content-ltr">Color values</span>]]
[[#toc-donot|<span lang="en" dir="ltr" class="mw-content-ltr">Do not...</span>]]
[[#toc-WP|<span lang="en" dir="ltr" class="mw-content-ltr">Wikipedia and Wikimedia Foundation co-branding</span>]]
[[#toc-3dmodel|<span lang="en" dir="ltr" class="mw-content-ltr">Use of the puzzle globe 3D model</span>]]
[[#toc-branding|<span lang="en" dir="ltr" class="mw-content-ltr">Co-branding</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
'''Legal attributes of other Wikimedia projects'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">registered unified mark</span>
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered puzzle globe</span>
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered wordmarks</span>
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered foundation mark</span>
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
<span lang="en" dir="ltr" class="mw-content-ltr">minimum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.625in (16mm, 45px)</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark positive version</span>
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark reversed version in frame</span>
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">single-color foundation mark</span>
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.5in (12mm, 36px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Clear space, continued</span></span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The color palette of the Wikipedia identity is simple: black and shades of grey to white.</span>
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Black is the correct color for all versions of the wordmark.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">In situations where the wordmark appears on a color field, the reversed version framed in black is preferred.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">For special situations, it is permissible to reverse the wordmark from 75% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Minimum value for reverse of the wordmark is 50% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">On fields with a color value of 25% grey or lighter, the wordmark should appear in black.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">...alter the Wikipedia or related project identities nor any of their elements.</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different colors</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not change the logo colors.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different font</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not substitute or alter the font of the wordmark beneath the globe.</span>
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Distortion</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not distort or warp any of the identity elements.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Added element</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not add decorative shapes or borders to the accepted mark.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Complex background</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not place the logo on a colored, textured, or image background. The mark is only intended to go on white backgrounds.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Size and Format</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may not use the 3D model to create new 2D renderings or animations.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">If you need a 2D rendering, use [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|one of the ones provided]].</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may 3D print the globe in any size.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The model itself may not be altered, sliced, or rearranged.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The 3D model may be used as part of an illustration or graphic, but it cannot be used as an official logo or identifier.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">There should be no additions to the globe, except that...</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may create a base, but please do not integrate with the globe. The globe should remain whole, and not attached.</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Colors</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Print material must be silver (if metal), very light grey, or white, and, if possible, with black letters.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Do not print the globe in black, colors, or colored metals.</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">placement according to the principle of equal emphasis</span>
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
8q68poax4cg2aq7eqwmqlhujx3egamf
589192
589190
2026-07-17T11:07:14Z
Font8388608
225362
Created page with "地球拼图"
589192
wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Wikipedia is a precious, shared resource, used around the world by millions of people every day. We created these guidelines to help authorized re-users of the Wikimedia Foundation's official marks, including Wikipedia, represent our identity in a way that is consistent with the quality, impact, and importance of our projects.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikimedia Foundation marks represent much of what our projects and our movement stands for: bold ideas, global collaboration, typography and text, integrity and quality. We ask that everyone who has permission to use these marks keep those values in mind. Using these marks well is a serious responsibility.
</div>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|我们的身份的元素]]
[[#toc-unified|统一标注]]
[[#toc-globe|地球拼图]]
[[#toc-wordmark|单词标识]]
[[#toc-puzzle|拼图图标]]
[[#toc-w|“W”图标]]
[[#toc-foundation|维基媒体基金会标识]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive Wikipedia identity has evolved over the years since it was introduced in 2003 following a volunteer competition to find a distinctive mark to represent Wikipedia. User Paul Stansifer proposed the original design of the globe in 2003, and shortly afterwards fellow Wikipedian David Friedland made considerable improvements to its styling and puzzle pieces.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Since it was originally introduced, the puzzle globe has undergone a series of small changes — mostly adjustments to correct the choice of other characters representing the first character of the word 'Wikipedia' in various languages. At one point the puzzle globe included a Klingon alphabet character. In May 2010, the Wikimedia Foundation introduced a revised version of the Wikipedia puzzle globe that included corrected characters and a mapping of characters on the reverse of the puzzle globe, all based on a full 3D rendering of the puzzle globe object.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe typically accompanies the Wikipedia wordmark, originally set in Hoefler, but later updated to Linux Libertine, an opensource typeface, to facilitate easier localization of the wordmark in new language editions of the project. Together, we refer to this as theunified mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Online, at wikipedia.org, the wordmark always includes a descriptor 'The Free Encyclopedia,' which is translated into the language of each project.
</div>
你可以在这里阅读与标识历史相关的更多信息,
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|关于官方标识]]
并在维基百科的[[{{lwp|Wikipedia logo}}|维基百科商标]]文章
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
随着时间流逝,我们扩展了构成我们视觉身份的元素。
<div lang="en" dir="ltr" class="mw-content-ltr">
We began with two simple elements, the puzzle globe and the wordmark, which together constitute the unified mark. Two additional elements, the puzzle icon and the W icon, have been proposed to serve specific situations — including digital implementations and design situations with space constraints.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Each element of the Wikipedia identity has been carefully designed to function both independently and when united, collectively echoing the core identity of Wikipedia.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
统一标注
[[File:Wikipedia logo v2 en on white background.svg|200px]]
拼图标识
[[File:Wikipedia affiliative mark.png|120px]]
W图标
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- 地球拼图
</div><div style="margin-top: 85px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">wordmark</span>
</div><div style="margin-top: 10px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">descriptor</span>
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Traditionally the unified mark is used to identify Wikipedia in situations where the puzzle globe alone may not be sufficient to represent the project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark is the most desirable variant of the official marks for clearly communicating the presence of Wikipedia, whether through the indication of Wikipedia's actual content, the presence of Wikipedia volunteers and supporters, or to indicate the participation or partnership of Wikipedia with an institution or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">vertical version</span>
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">horizontal version</span>
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of vertical version</span>
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of horizontal version</span>
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The hero version of the puzzle globe shows characters from 18 language sets:
</div>
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Japanese (Katakana)</span>
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Devanagari</span>
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Cyrillic</span>
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
<span lang="en" dir="ltr" class="mw-content-ltr">There is a [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|full list of characters and languages reflected in the globe]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe on a saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version</span>
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version in frame on saturated field</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version in frame</span>
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version on low contrast field</span>
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of wordmark in frame</span>
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon for affiliates</span>
[[File:Wikipedia affiliative mark.png|150px]]
<span lang="en" dir="ltr" class="mw-content-ltr">positive version on saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">the 'W'</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
<span lang="en" dir="ltr" class="mw-content-ltr">maximum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">combined with various framing devices</span>
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">Originally designed in 2005 by [[:m:User:Neolux|Neolux]], the mark that identifies the Wikimedia Foundation consists of a circular logo and a wordmark. The mark is intended to signify a character holding an open book. The font Montserrat is used to construct both the title and the descriptor of the mark.</span>
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended vertical version</span>
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended horizontal version</span>
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction</span>
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">examples of localization</span>
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">example</span>
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|<span lang="en" dir="ltr" class="mw-content-ltr">Protecting our marks</span>]]
[[#toc-legal|<span lang="en" dir="ltr" class="mw-content-ltr">Placement of legal attributes</span>]]
[[#toc-minimum|<span lang="en" dir="ltr" class="mw-content-ltr">Minimum sizes</span>]]
[[#toc-clearspace|<span lang="en" dir="ltr" class="mw-content-ltr">Clear space</span>]]
[[#toc-colorvalues|<span lang="en" dir="ltr" class="mw-content-ltr">Color values</span>]]
[[#toc-donot|<span lang="en" dir="ltr" class="mw-content-ltr">Do not...</span>]]
[[#toc-WP|<span lang="en" dir="ltr" class="mw-content-ltr">Wikipedia and Wikimedia Foundation co-branding</span>]]
[[#toc-3dmodel|<span lang="en" dir="ltr" class="mw-content-ltr">Use of the puzzle globe 3D model</span>]]
[[#toc-branding|<span lang="en" dir="ltr" class="mw-content-ltr">Co-branding</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
'''Legal attributes of other Wikimedia projects'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">registered unified mark</span>
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered puzzle globe</span>
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered wordmarks</span>
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered foundation mark</span>
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
<span lang="en" dir="ltr" class="mw-content-ltr">minimum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.625in (16mm, 45px)</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark positive version</span>
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark reversed version in frame</span>
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">single-color foundation mark</span>
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.5in (12mm, 36px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Clear space, continued</span></span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The color palette of the Wikipedia identity is simple: black and shades of grey to white.</span>
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Black is the correct color for all versions of the wordmark.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">In situations where the wordmark appears on a color field, the reversed version framed in black is preferred.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">For special situations, it is permissible to reverse the wordmark from 75% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Minimum value for reverse of the wordmark is 50% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">On fields with a color value of 25% grey or lighter, the wordmark should appear in black.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">...alter the Wikipedia or related project identities nor any of their elements.</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different colors</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not change the logo colors.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different font</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not substitute or alter the font of the wordmark beneath the globe.</span>
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Distortion</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not distort or warp any of the identity elements.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Added element</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not add decorative shapes or borders to the accepted mark.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Complex background</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not place the logo on a colored, textured, or image background. The mark is only intended to go on white backgrounds.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Size and Format</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may not use the 3D model to create new 2D renderings or animations.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">If you need a 2D rendering, use [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|one of the ones provided]].</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may 3D print the globe in any size.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The model itself may not be altered, sliced, or rearranged.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The 3D model may be used as part of an illustration or graphic, but it cannot be used as an official logo or identifier.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">There should be no additions to the globe, except that...</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may create a base, but please do not integrate with the globe. The globe should remain whole, and not attached.</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Colors</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Print material must be silver (if metal), very light grey, or white, and, if possible, with black letters.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Do not print the globe in black, colors, or colored metals.</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">placement according to the principle of equal emphasis</span>
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
7ect4xbf8ldfd67fr0d8ggp1wuznmai
589194
589192
2026-07-17T11:07:19Z
Font8388608
225362
Created page with "单词标识"
589194
wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Wikipedia is a precious, shared resource, used around the world by millions of people every day. We created these guidelines to help authorized re-users of the Wikimedia Foundation's official marks, including Wikipedia, represent our identity in a way that is consistent with the quality, impact, and importance of our projects.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikimedia Foundation marks represent much of what our projects and our movement stands for: bold ideas, global collaboration, typography and text, integrity and quality. We ask that everyone who has permission to use these marks keep those values in mind. Using these marks well is a serious responsibility.
</div>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|我们的身份的元素]]
[[#toc-unified|统一标注]]
[[#toc-globe|地球拼图]]
[[#toc-wordmark|单词标识]]
[[#toc-puzzle|拼图图标]]
[[#toc-w|“W”图标]]
[[#toc-foundation|维基媒体基金会标识]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive Wikipedia identity has evolved over the years since it was introduced in 2003 following a volunteer competition to find a distinctive mark to represent Wikipedia. User Paul Stansifer proposed the original design of the globe in 2003, and shortly afterwards fellow Wikipedian David Friedland made considerable improvements to its styling and puzzle pieces.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Since it was originally introduced, the puzzle globe has undergone a series of small changes — mostly adjustments to correct the choice of other characters representing the first character of the word 'Wikipedia' in various languages. At one point the puzzle globe included a Klingon alphabet character. In May 2010, the Wikimedia Foundation introduced a revised version of the Wikipedia puzzle globe that included corrected characters and a mapping of characters on the reverse of the puzzle globe, all based on a full 3D rendering of the puzzle globe object.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe typically accompanies the Wikipedia wordmark, originally set in Hoefler, but later updated to Linux Libertine, an opensource typeface, to facilitate easier localization of the wordmark in new language editions of the project. Together, we refer to this as theunified mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Online, at wikipedia.org, the wordmark always includes a descriptor 'The Free Encyclopedia,' which is translated into the language of each project.
</div>
你可以在这里阅读与标识历史相关的更多信息,
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|关于官方标识]]
并在维基百科的[[{{lwp|Wikipedia logo}}|维基百科商标]]文章
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
随着时间流逝,我们扩展了构成我们视觉身份的元素。
<div lang="en" dir="ltr" class="mw-content-ltr">
We began with two simple elements, the puzzle globe and the wordmark, which together constitute the unified mark. Two additional elements, the puzzle icon and the W icon, have been proposed to serve specific situations — including digital implementations and design situations with space constraints.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Each element of the Wikipedia identity has been carefully designed to function both independently and when united, collectively echoing the core identity of Wikipedia.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
统一标注
[[File:Wikipedia logo v2 en on white background.svg|200px]]
拼图标识
[[File:Wikipedia affiliative mark.png|120px]]
W图标
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- 地球拼图
</div><div style="margin-top: 85px">
--- 单词标识
</div><div style="margin-top: 10px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">descriptor</span>
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Traditionally the unified mark is used to identify Wikipedia in situations where the puzzle globe alone may not be sufficient to represent the project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark is the most desirable variant of the official marks for clearly communicating the presence of Wikipedia, whether through the indication of Wikipedia's actual content, the presence of Wikipedia volunteers and supporters, or to indicate the participation or partnership of Wikipedia with an institution or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">vertical version</span>
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">horizontal version</span>
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of vertical version</span>
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of horizontal version</span>
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The hero version of the puzzle globe shows characters from 18 language sets:
</div>
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Japanese (Katakana)</span>
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Devanagari</span>
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Cyrillic</span>
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
<span lang="en" dir="ltr" class="mw-content-ltr">There is a [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|full list of characters and languages reflected in the globe]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe on a saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version</span>
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version in frame on saturated field</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version in frame</span>
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version on low contrast field</span>
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of wordmark in frame</span>
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon for affiliates</span>
[[File:Wikipedia affiliative mark.png|150px]]
<span lang="en" dir="ltr" class="mw-content-ltr">positive version on saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">the 'W'</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
<span lang="en" dir="ltr" class="mw-content-ltr">maximum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">combined with various framing devices</span>
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">Originally designed in 2005 by [[:m:User:Neolux|Neolux]], the mark that identifies the Wikimedia Foundation consists of a circular logo and a wordmark. The mark is intended to signify a character holding an open book. The font Montserrat is used to construct both the title and the descriptor of the mark.</span>
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended vertical version</span>
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended horizontal version</span>
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction</span>
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">examples of localization</span>
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">example</span>
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|<span lang="en" dir="ltr" class="mw-content-ltr">Protecting our marks</span>]]
[[#toc-legal|<span lang="en" dir="ltr" class="mw-content-ltr">Placement of legal attributes</span>]]
[[#toc-minimum|<span lang="en" dir="ltr" class="mw-content-ltr">Minimum sizes</span>]]
[[#toc-clearspace|<span lang="en" dir="ltr" class="mw-content-ltr">Clear space</span>]]
[[#toc-colorvalues|<span lang="en" dir="ltr" class="mw-content-ltr">Color values</span>]]
[[#toc-donot|<span lang="en" dir="ltr" class="mw-content-ltr">Do not...</span>]]
[[#toc-WP|<span lang="en" dir="ltr" class="mw-content-ltr">Wikipedia and Wikimedia Foundation co-branding</span>]]
[[#toc-3dmodel|<span lang="en" dir="ltr" class="mw-content-ltr">Use of the puzzle globe 3D model</span>]]
[[#toc-branding|<span lang="en" dir="ltr" class="mw-content-ltr">Co-branding</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
'''Legal attributes of other Wikimedia projects'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">registered unified mark</span>
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered puzzle globe</span>
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered wordmarks</span>
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered foundation mark</span>
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
<span lang="en" dir="ltr" class="mw-content-ltr">minimum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.625in (16mm, 45px)</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark positive version</span>
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark reversed version in frame</span>
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">single-color foundation mark</span>
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.5in (12mm, 36px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Clear space, continued</span></span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The color palette of the Wikipedia identity is simple: black and shades of grey to white.</span>
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Black is the correct color for all versions of the wordmark.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">In situations where the wordmark appears on a color field, the reversed version framed in black is preferred.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">For special situations, it is permissible to reverse the wordmark from 75% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Minimum value for reverse of the wordmark is 50% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">On fields with a color value of 25% grey or lighter, the wordmark should appear in black.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">...alter the Wikipedia or related project identities nor any of their elements.</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different colors</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not change the logo colors.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different font</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not substitute or alter the font of the wordmark beneath the globe.</span>
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Distortion</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not distort or warp any of the identity elements.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Added element</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not add decorative shapes or borders to the accepted mark.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Complex background</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not place the logo on a colored, textured, or image background. The mark is only intended to go on white backgrounds.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Size and Format</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may not use the 3D model to create new 2D renderings or animations.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">If you need a 2D rendering, use [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|one of the ones provided]].</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may 3D print the globe in any size.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The model itself may not be altered, sliced, or rearranged.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The 3D model may be used as part of an illustration or graphic, but it cannot be used as an official logo or identifier.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">There should be no additions to the globe, except that...</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may create a base, but please do not integrate with the globe. The globe should remain whole, and not attached.</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Colors</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Print material must be silver (if metal), very light grey, or white, and, if possible, with black letters.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Do not print the globe in black, colors, or colored metals.</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">placement according to the principle of equal emphasis</span>
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
jp6utagjiqzt61ohaprc3plq6emfk8n
589196
589194
2026-07-17T11:10:47Z
Font8388608
225362
Created page with "描述符"
589196
wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Wikipedia is a precious, shared resource, used around the world by millions of people every day. We created these guidelines to help authorized re-users of the Wikimedia Foundation's official marks, including Wikipedia, represent our identity in a way that is consistent with the quality, impact, and importance of our projects.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikimedia Foundation marks represent much of what our projects and our movement stands for: bold ideas, global collaboration, typography and text, integrity and quality. We ask that everyone who has permission to use these marks keep those values in mind. Using these marks well is a serious responsibility.
</div>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|我们的身份的元素]]
[[#toc-unified|统一标注]]
[[#toc-globe|地球拼图]]
[[#toc-wordmark|单词标识]]
[[#toc-puzzle|拼图图标]]
[[#toc-w|“W”图标]]
[[#toc-foundation|维基媒体基金会标识]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive Wikipedia identity has evolved over the years since it was introduced in 2003 following a volunteer competition to find a distinctive mark to represent Wikipedia. User Paul Stansifer proposed the original design of the globe in 2003, and shortly afterwards fellow Wikipedian David Friedland made considerable improvements to its styling and puzzle pieces.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Since it was originally introduced, the puzzle globe has undergone a series of small changes — mostly adjustments to correct the choice of other characters representing the first character of the word 'Wikipedia' in various languages. At one point the puzzle globe included a Klingon alphabet character. In May 2010, the Wikimedia Foundation introduced a revised version of the Wikipedia puzzle globe that included corrected characters and a mapping of characters on the reverse of the puzzle globe, all based on a full 3D rendering of the puzzle globe object.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe typically accompanies the Wikipedia wordmark, originally set in Hoefler, but later updated to Linux Libertine, an opensource typeface, to facilitate easier localization of the wordmark in new language editions of the project. Together, we refer to this as theunified mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Online, at wikipedia.org, the wordmark always includes a descriptor 'The Free Encyclopedia,' which is translated into the language of each project.
</div>
你可以在这里阅读与标识历史相关的更多信息,
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|关于官方标识]]
并在维基百科的[[{{lwp|Wikipedia logo}}|维基百科商标]]文章
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
随着时间流逝,我们扩展了构成我们视觉身份的元素。
<div lang="en" dir="ltr" class="mw-content-ltr">
We began with two simple elements, the puzzle globe and the wordmark, which together constitute the unified mark. Two additional elements, the puzzle icon and the W icon, have been proposed to serve specific situations — including digital implementations and design situations with space constraints.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Each element of the Wikipedia identity has been carefully designed to function both independently and when united, collectively echoing the core identity of Wikipedia.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
统一标注
[[File:Wikipedia logo v2 en on white background.svg|200px]]
拼图标识
[[File:Wikipedia affiliative mark.png|120px]]
W图标
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- 地球拼图
</div><div style="margin-top: 85px">
--- 单词标识
</div><div style="margin-top: 10px">
--- 描述符
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Traditionally the unified mark is used to identify Wikipedia in situations where the puzzle globe alone may not be sufficient to represent the project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark is the most desirable variant of the official marks for clearly communicating the presence of Wikipedia, whether through the indication of Wikipedia's actual content, the presence of Wikipedia volunteers and supporters, or to indicate the participation or partnership of Wikipedia with an institution or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">vertical version</span>
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">horizontal version</span>
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of vertical version</span>
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of horizontal version</span>
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The hero version of the puzzle globe shows characters from 18 language sets:
</div>
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Japanese (Katakana)</span>
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Devanagari</span>
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Cyrillic</span>
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
<span lang="en" dir="ltr" class="mw-content-ltr">There is a [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|full list of characters and languages reflected in the globe]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe on a saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version</span>
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version in frame on saturated field</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version in frame</span>
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version on low contrast field</span>
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of wordmark in frame</span>
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon for affiliates</span>
[[File:Wikipedia affiliative mark.png|150px]]
<span lang="en" dir="ltr" class="mw-content-ltr">positive version on saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">the 'W'</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
<span lang="en" dir="ltr" class="mw-content-ltr">maximum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">combined with various framing devices</span>
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">Originally designed in 2005 by [[:m:User:Neolux|Neolux]], the mark that identifies the Wikimedia Foundation consists of a circular logo and a wordmark. The mark is intended to signify a character holding an open book. The font Montserrat is used to construct both the title and the descriptor of the mark.</span>
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended vertical version</span>
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended horizontal version</span>
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction</span>
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">examples of localization</span>
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">example</span>
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|<span lang="en" dir="ltr" class="mw-content-ltr">Protecting our marks</span>]]
[[#toc-legal|<span lang="en" dir="ltr" class="mw-content-ltr">Placement of legal attributes</span>]]
[[#toc-minimum|<span lang="en" dir="ltr" class="mw-content-ltr">Minimum sizes</span>]]
[[#toc-clearspace|<span lang="en" dir="ltr" class="mw-content-ltr">Clear space</span>]]
[[#toc-colorvalues|<span lang="en" dir="ltr" class="mw-content-ltr">Color values</span>]]
[[#toc-donot|<span lang="en" dir="ltr" class="mw-content-ltr">Do not...</span>]]
[[#toc-WP|<span lang="en" dir="ltr" class="mw-content-ltr">Wikipedia and Wikimedia Foundation co-branding</span>]]
[[#toc-3dmodel|<span lang="en" dir="ltr" class="mw-content-ltr">Use of the puzzle globe 3D model</span>]]
[[#toc-branding|<span lang="en" dir="ltr" class="mw-content-ltr">Co-branding</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
'''Legal attributes of other Wikimedia projects'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">registered unified mark</span>
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered puzzle globe</span>
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered wordmarks</span>
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered foundation mark</span>
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
<span lang="en" dir="ltr" class="mw-content-ltr">minimum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.625in (16mm, 45px)</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark positive version</span>
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark reversed version in frame</span>
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">single-color foundation mark</span>
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.5in (12mm, 36px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Clear space, continued</span></span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The color palette of the Wikipedia identity is simple: black and shades of grey to white.</span>
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Black is the correct color for all versions of the wordmark.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">In situations where the wordmark appears on a color field, the reversed version framed in black is preferred.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">For special situations, it is permissible to reverse the wordmark from 75% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Minimum value for reverse of the wordmark is 50% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">On fields with a color value of 25% grey or lighter, the wordmark should appear in black.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">...alter the Wikipedia or related project identities nor any of their elements.</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different colors</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not change the logo colors.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different font</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not substitute or alter the font of the wordmark beneath the globe.</span>
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Distortion</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not distort or warp any of the identity elements.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Added element</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not add decorative shapes or borders to the accepted mark.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Complex background</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not place the logo on a colored, textured, or image background. The mark is only intended to go on white backgrounds.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Size and Format</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may not use the 3D model to create new 2D renderings or animations.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">If you need a 2D rendering, use [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|one of the ones provided]].</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may 3D print the globe in any size.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The model itself may not be altered, sliced, or rearranged.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The 3D model may be used as part of an illustration or graphic, but it cannot be used as an official logo or identifier.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">There should be no additions to the globe, except that...</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may create a base, but please do not integrate with the globe. The globe should remain whole, and not attached.</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Colors</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Print material must be silver (if metal), very light grey, or white, and, if possible, with black letters.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Do not print the globe in black, colors, or colored metals.</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">placement according to the principle of equal emphasis</span>
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
hr3m6y8j163oshh5yfgtkw5owmlj54j
589199
589196
2026-07-17T11:38:41Z
Font8388608
225362
Created page with "地球拼图的英雄版本展示来自18个语言集合的文字:"
589199
wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Wikipedia is a precious, shared resource, used around the world by millions of people every day. We created these guidelines to help authorized re-users of the Wikimedia Foundation's official marks, including Wikipedia, represent our identity in a way that is consistent with the quality, impact, and importance of our projects.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikimedia Foundation marks represent much of what our projects and our movement stands for: bold ideas, global collaboration, typography and text, integrity and quality. We ask that everyone who has permission to use these marks keep those values in mind. Using these marks well is a serious responsibility.
</div>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|我们的身份的元素]]
[[#toc-unified|统一标注]]
[[#toc-globe|地球拼图]]
[[#toc-wordmark|单词标识]]
[[#toc-puzzle|拼图图标]]
[[#toc-w|“W”图标]]
[[#toc-foundation|维基媒体基金会标识]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive Wikipedia identity has evolved over the years since it was introduced in 2003 following a volunteer competition to find a distinctive mark to represent Wikipedia. User Paul Stansifer proposed the original design of the globe in 2003, and shortly afterwards fellow Wikipedian David Friedland made considerable improvements to its styling and puzzle pieces.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Since it was originally introduced, the puzzle globe has undergone a series of small changes — mostly adjustments to correct the choice of other characters representing the first character of the word 'Wikipedia' in various languages. At one point the puzzle globe included a Klingon alphabet character. In May 2010, the Wikimedia Foundation introduced a revised version of the Wikipedia puzzle globe that included corrected characters and a mapping of characters on the reverse of the puzzle globe, all based on a full 3D rendering of the puzzle globe object.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe typically accompanies the Wikipedia wordmark, originally set in Hoefler, but later updated to Linux Libertine, an opensource typeface, to facilitate easier localization of the wordmark in new language editions of the project. Together, we refer to this as theunified mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Online, at wikipedia.org, the wordmark always includes a descriptor 'The Free Encyclopedia,' which is translated into the language of each project.
</div>
你可以在这里阅读与标识历史相关的更多信息,
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|关于官方标识]]
并在维基百科的[[{{lwp|Wikipedia logo}}|维基百科商标]]文章
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
随着时间流逝,我们扩展了构成我们视觉身份的元素。
<div lang="en" dir="ltr" class="mw-content-ltr">
We began with two simple elements, the puzzle globe and the wordmark, which together constitute the unified mark. Two additional elements, the puzzle icon and the W icon, have been proposed to serve specific situations — including digital implementations and design situations with space constraints.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Each element of the Wikipedia identity has been carefully designed to function both independently and when united, collectively echoing the core identity of Wikipedia.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
统一标注
[[File:Wikipedia logo v2 en on white background.svg|200px]]
拼图标识
[[File:Wikipedia affiliative mark.png|120px]]
W图标
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- 地球拼图
</div><div style="margin-top: 85px">
--- 单词标识
</div><div style="margin-top: 10px">
--- 描述符
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Traditionally the unified mark is used to identify Wikipedia in situations where the puzzle globe alone may not be sufficient to represent the project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark is the most desirable variant of the official marks for clearly communicating the presence of Wikipedia, whether through the indication of Wikipedia's actual content, the presence of Wikipedia volunteers and supporters, or to indicate the participation or partnership of Wikipedia with an institution or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">vertical version</span>
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">horizontal version</span>
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of vertical version</span>
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of horizontal version</span>
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
地球拼图的英雄版本展示来自18个语言集合的文字:
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Japanese (Katakana)</span>
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Devanagari</span>
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Cyrillic</span>
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
<span lang="en" dir="ltr" class="mw-content-ltr">There is a [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|full list of characters and languages reflected in the globe]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe on a saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version</span>
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version in frame on saturated field</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version in frame</span>
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version on low contrast field</span>
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of wordmark in frame</span>
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon for affiliates</span>
[[File:Wikipedia affiliative mark.png|150px]]
<span lang="en" dir="ltr" class="mw-content-ltr">positive version on saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">the 'W'</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
<span lang="en" dir="ltr" class="mw-content-ltr">maximum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">combined with various framing devices</span>
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">Originally designed in 2005 by [[:m:User:Neolux|Neolux]], the mark that identifies the Wikimedia Foundation consists of a circular logo and a wordmark. The mark is intended to signify a character holding an open book. The font Montserrat is used to construct both the title and the descriptor of the mark.</span>
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended vertical version</span>
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended horizontal version</span>
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction</span>
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">examples of localization</span>
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">example</span>
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|<span lang="en" dir="ltr" class="mw-content-ltr">Protecting our marks</span>]]
[[#toc-legal|<span lang="en" dir="ltr" class="mw-content-ltr">Placement of legal attributes</span>]]
[[#toc-minimum|<span lang="en" dir="ltr" class="mw-content-ltr">Minimum sizes</span>]]
[[#toc-clearspace|<span lang="en" dir="ltr" class="mw-content-ltr">Clear space</span>]]
[[#toc-colorvalues|<span lang="en" dir="ltr" class="mw-content-ltr">Color values</span>]]
[[#toc-donot|<span lang="en" dir="ltr" class="mw-content-ltr">Do not...</span>]]
[[#toc-WP|<span lang="en" dir="ltr" class="mw-content-ltr">Wikipedia and Wikimedia Foundation co-branding</span>]]
[[#toc-3dmodel|<span lang="en" dir="ltr" class="mw-content-ltr">Use of the puzzle globe 3D model</span>]]
[[#toc-branding|<span lang="en" dir="ltr" class="mw-content-ltr">Co-branding</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
'''Legal attributes of other Wikimedia projects'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">registered unified mark</span>
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered puzzle globe</span>
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered wordmarks</span>
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered foundation mark</span>
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
<span lang="en" dir="ltr" class="mw-content-ltr">minimum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.625in (16mm, 45px)</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark positive version</span>
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark reversed version in frame</span>
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">single-color foundation mark</span>
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.5in (12mm, 36px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Clear space, continued</span></span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The color palette of the Wikipedia identity is simple: black and shades of grey to white.</span>
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Black is the correct color for all versions of the wordmark.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">In situations where the wordmark appears on a color field, the reversed version framed in black is preferred.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">For special situations, it is permissible to reverse the wordmark from 75% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Minimum value for reverse of the wordmark is 50% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">On fields with a color value of 25% grey or lighter, the wordmark should appear in black.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">...alter the Wikipedia or related project identities nor any of their elements.</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different colors</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not change the logo colors.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different font</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not substitute or alter the font of the wordmark beneath the globe.</span>
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Distortion</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not distort or warp any of the identity elements.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Added element</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not add decorative shapes or borders to the accepted mark.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Complex background</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not place the logo on a colored, textured, or image background. The mark is only intended to go on white backgrounds.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Size and Format</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may not use the 3D model to create new 2D renderings or animations.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">If you need a 2D rendering, use [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|one of the ones provided]].</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may 3D print the globe in any size.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The model itself may not be altered, sliced, or rearranged.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The 3D model may be used as part of an illustration or graphic, but it cannot be used as an official logo or identifier.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">There should be no additions to the globe, except that...</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may create a base, but please do not integrate with the globe. The globe should remain whole, and not attached.</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Colors</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Print material must be silver (if metal), very light grey, or white, and, if possible, with black letters.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Do not print the globe in black, colors, or colored metals.</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">placement according to the principle of equal emphasis</span>
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
c1mnusnavd67rwfhywr5qrmjmddw98n
589201
589199
2026-07-17T11:47:00Z
Font8388608
225362
Created page with "日语(片假名)"
589201
wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Wikipedia is a precious, shared resource, used around the world by millions of people every day. We created these guidelines to help authorized re-users of the Wikimedia Foundation's official marks, including Wikipedia, represent our identity in a way that is consistent with the quality, impact, and importance of our projects.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikimedia Foundation marks represent much of what our projects and our movement stands for: bold ideas, global collaboration, typography and text, integrity and quality. We ask that everyone who has permission to use these marks keep those values in mind. Using these marks well is a serious responsibility.
</div>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|我们的身份的元素]]
[[#toc-unified|统一标注]]
[[#toc-globe|地球拼图]]
[[#toc-wordmark|单词标识]]
[[#toc-puzzle|拼图图标]]
[[#toc-w|“W”图标]]
[[#toc-foundation|维基媒体基金会标识]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive Wikipedia identity has evolved over the years since it was introduced in 2003 following a volunteer competition to find a distinctive mark to represent Wikipedia. User Paul Stansifer proposed the original design of the globe in 2003, and shortly afterwards fellow Wikipedian David Friedland made considerable improvements to its styling and puzzle pieces.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Since it was originally introduced, the puzzle globe has undergone a series of small changes — mostly adjustments to correct the choice of other characters representing the first character of the word 'Wikipedia' in various languages. At one point the puzzle globe included a Klingon alphabet character. In May 2010, the Wikimedia Foundation introduced a revised version of the Wikipedia puzzle globe that included corrected characters and a mapping of characters on the reverse of the puzzle globe, all based on a full 3D rendering of the puzzle globe object.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe typically accompanies the Wikipedia wordmark, originally set in Hoefler, but later updated to Linux Libertine, an opensource typeface, to facilitate easier localization of the wordmark in new language editions of the project. Together, we refer to this as theunified mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Online, at wikipedia.org, the wordmark always includes a descriptor 'The Free Encyclopedia,' which is translated into the language of each project.
</div>
你可以在这里阅读与标识历史相关的更多信息,
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|关于官方标识]]
并在维基百科的[[{{lwp|Wikipedia logo}}|维基百科商标]]文章
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
随着时间流逝,我们扩展了构成我们视觉身份的元素。
<div lang="en" dir="ltr" class="mw-content-ltr">
We began with two simple elements, the puzzle globe and the wordmark, which together constitute the unified mark. Two additional elements, the puzzle icon and the W icon, have been proposed to serve specific situations — including digital implementations and design situations with space constraints.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Each element of the Wikipedia identity has been carefully designed to function both independently and when united, collectively echoing the core identity of Wikipedia.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
统一标注
[[File:Wikipedia logo v2 en on white background.svg|200px]]
拼图标识
[[File:Wikipedia affiliative mark.png|120px]]
W图标
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- 地球拼图
</div><div style="margin-top: 85px">
--- 单词标识
</div><div style="margin-top: 10px">
--- 描述符
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Traditionally the unified mark is used to identify Wikipedia in situations where the puzzle globe alone may not be sufficient to represent the project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark is the most desirable variant of the official marks for clearly communicating the presence of Wikipedia, whether through the indication of Wikipedia's actual content, the presence of Wikipedia volunteers and supporters, or to indicate the participation or partnership of Wikipedia with an institution or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">vertical version</span>
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">horizontal version</span>
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of vertical version</span>
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of horizontal version</span>
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
地球拼图的英雄版本展示来自18个语言集合的文字:
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* 日语(片假名)
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Devanagari</span>
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Cyrillic</span>
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
<span lang="en" dir="ltr" class="mw-content-ltr">There is a [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|full list of characters and languages reflected in the globe]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe on a saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version</span>
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version in frame on saturated field</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version in frame</span>
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version on low contrast field</span>
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of wordmark in frame</span>
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon for affiliates</span>
[[File:Wikipedia affiliative mark.png|150px]]
<span lang="en" dir="ltr" class="mw-content-ltr">positive version on saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">the 'W'</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
<span lang="en" dir="ltr" class="mw-content-ltr">maximum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">combined with various framing devices</span>
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">Originally designed in 2005 by [[:m:User:Neolux|Neolux]], the mark that identifies the Wikimedia Foundation consists of a circular logo and a wordmark. The mark is intended to signify a character holding an open book. The font Montserrat is used to construct both the title and the descriptor of the mark.</span>
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended vertical version</span>
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended horizontal version</span>
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction</span>
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">examples of localization</span>
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">example</span>
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|<span lang="en" dir="ltr" class="mw-content-ltr">Protecting our marks</span>]]
[[#toc-legal|<span lang="en" dir="ltr" class="mw-content-ltr">Placement of legal attributes</span>]]
[[#toc-minimum|<span lang="en" dir="ltr" class="mw-content-ltr">Minimum sizes</span>]]
[[#toc-clearspace|<span lang="en" dir="ltr" class="mw-content-ltr">Clear space</span>]]
[[#toc-colorvalues|<span lang="en" dir="ltr" class="mw-content-ltr">Color values</span>]]
[[#toc-donot|<span lang="en" dir="ltr" class="mw-content-ltr">Do not...</span>]]
[[#toc-WP|<span lang="en" dir="ltr" class="mw-content-ltr">Wikipedia and Wikimedia Foundation co-branding</span>]]
[[#toc-3dmodel|<span lang="en" dir="ltr" class="mw-content-ltr">Use of the puzzle globe 3D model</span>]]
[[#toc-branding|<span lang="en" dir="ltr" class="mw-content-ltr">Co-branding</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
'''Legal attributes of other Wikimedia projects'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">registered unified mark</span>
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered puzzle globe</span>
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered wordmarks</span>
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered foundation mark</span>
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
<span lang="en" dir="ltr" class="mw-content-ltr">minimum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.625in (16mm, 45px)</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark positive version</span>
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark reversed version in frame</span>
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">single-color foundation mark</span>
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.5in (12mm, 36px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Clear space, continued</span></span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The color palette of the Wikipedia identity is simple: black and shades of grey to white.</span>
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Black is the correct color for all versions of the wordmark.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">In situations where the wordmark appears on a color field, the reversed version framed in black is preferred.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">For special situations, it is permissible to reverse the wordmark from 75% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Minimum value for reverse of the wordmark is 50% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">On fields with a color value of 25% grey or lighter, the wordmark should appear in black.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">...alter the Wikipedia or related project identities nor any of their elements.</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different colors</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not change the logo colors.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different font</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not substitute or alter the font of the wordmark beneath the globe.</span>
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Distortion</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not distort or warp any of the identity elements.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Added element</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not add decorative shapes or borders to the accepted mark.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Complex background</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not place the logo on a colored, textured, or image background. The mark is only intended to go on white backgrounds.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Size and Format</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may not use the 3D model to create new 2D renderings or animations.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">If you need a 2D rendering, use [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|one of the ones provided]].</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may 3D print the globe in any size.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The model itself may not be altered, sliced, or rearranged.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The 3D model may be used as part of an illustration or graphic, but it cannot be used as an official logo or identifier.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">There should be no additions to the globe, except that...</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may create a base, but please do not integrate with the globe. The globe should remain whole, and not attached.</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Colors</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Print material must be silver (if metal), very light grey, or white, and, if possible, with black letters.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Do not print the globe in black, colors, or colored metals.</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">placement according to the principle of equal emphasis</span>
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
epekexx3g415fpcc44bnlfof11wl65u
589203
589201
2026-07-17T11:48:12Z
Font8388608
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Created page with "天城文"
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wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Wikipedia is a precious, shared resource, used around the world by millions of people every day. We created these guidelines to help authorized re-users of the Wikimedia Foundation's official marks, including Wikipedia, represent our identity in a way that is consistent with the quality, impact, and importance of our projects.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikimedia Foundation marks represent much of what our projects and our movement stands for: bold ideas, global collaboration, typography and text, integrity and quality. We ask that everyone who has permission to use these marks keep those values in mind. Using these marks well is a serious responsibility.
</div>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|我们的身份的元素]]
[[#toc-unified|统一标注]]
[[#toc-globe|地球拼图]]
[[#toc-wordmark|单词标识]]
[[#toc-puzzle|拼图图标]]
[[#toc-w|“W”图标]]
[[#toc-foundation|维基媒体基金会标识]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive Wikipedia identity has evolved over the years since it was introduced in 2003 following a volunteer competition to find a distinctive mark to represent Wikipedia. User Paul Stansifer proposed the original design of the globe in 2003, and shortly afterwards fellow Wikipedian David Friedland made considerable improvements to its styling and puzzle pieces.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Since it was originally introduced, the puzzle globe has undergone a series of small changes — mostly adjustments to correct the choice of other characters representing the first character of the word 'Wikipedia' in various languages. At one point the puzzle globe included a Klingon alphabet character. In May 2010, the Wikimedia Foundation introduced a revised version of the Wikipedia puzzle globe that included corrected characters and a mapping of characters on the reverse of the puzzle globe, all based on a full 3D rendering of the puzzle globe object.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe typically accompanies the Wikipedia wordmark, originally set in Hoefler, but later updated to Linux Libertine, an opensource typeface, to facilitate easier localization of the wordmark in new language editions of the project. Together, we refer to this as theunified mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Online, at wikipedia.org, the wordmark always includes a descriptor 'The Free Encyclopedia,' which is translated into the language of each project.
</div>
你可以在这里阅读与标识历史相关的更多信息,
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|关于官方标识]]
并在维基百科的[[{{lwp|Wikipedia logo}}|维基百科商标]]文章
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
随着时间流逝,我们扩展了构成我们视觉身份的元素。
<div lang="en" dir="ltr" class="mw-content-ltr">
We began with two simple elements, the puzzle globe and the wordmark, which together constitute the unified mark. Two additional elements, the puzzle icon and the W icon, have been proposed to serve specific situations — including digital implementations and design situations with space constraints.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Each element of the Wikipedia identity has been carefully designed to function both independently and when united, collectively echoing the core identity of Wikipedia.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
统一标注
[[File:Wikipedia logo v2 en on white background.svg|200px]]
拼图标识
[[File:Wikipedia affiliative mark.png|120px]]
W图标
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- 地球拼图
</div><div style="margin-top: 85px">
--- 单词标识
</div><div style="margin-top: 10px">
--- 描述符
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Traditionally the unified mark is used to identify Wikipedia in situations where the puzzle globe alone may not be sufficient to represent the project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark is the most desirable variant of the official marks for clearly communicating the presence of Wikipedia, whether through the indication of Wikipedia's actual content, the presence of Wikipedia volunteers and supporters, or to indicate the participation or partnership of Wikipedia with an institution or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">vertical version</span>
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">horizontal version</span>
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of vertical version</span>
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of horizontal version</span>
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
地球拼图的英雄版本展示来自18个语言集合的文字:
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* 日语(片假名)
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* 天城文
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Cyrillic</span>
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
<span lang="en" dir="ltr" class="mw-content-ltr">There is a [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|full list of characters and languages reflected in the globe]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe on a saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version</span>
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version in frame on saturated field</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version in frame</span>
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version on low contrast field</span>
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of wordmark in frame</span>
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon for affiliates</span>
[[File:Wikipedia affiliative mark.png|150px]]
<span lang="en" dir="ltr" class="mw-content-ltr">positive version on saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">the 'W'</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
<span lang="en" dir="ltr" class="mw-content-ltr">maximum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">combined with various framing devices</span>
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">Originally designed in 2005 by [[:m:User:Neolux|Neolux]], the mark that identifies the Wikimedia Foundation consists of a circular logo and a wordmark. The mark is intended to signify a character holding an open book. The font Montserrat is used to construct both the title and the descriptor of the mark.</span>
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended vertical version</span>
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended horizontal version</span>
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction</span>
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">examples of localization</span>
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">example</span>
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|<span lang="en" dir="ltr" class="mw-content-ltr">Protecting our marks</span>]]
[[#toc-legal|<span lang="en" dir="ltr" class="mw-content-ltr">Placement of legal attributes</span>]]
[[#toc-minimum|<span lang="en" dir="ltr" class="mw-content-ltr">Minimum sizes</span>]]
[[#toc-clearspace|<span lang="en" dir="ltr" class="mw-content-ltr">Clear space</span>]]
[[#toc-colorvalues|<span lang="en" dir="ltr" class="mw-content-ltr">Color values</span>]]
[[#toc-donot|<span lang="en" dir="ltr" class="mw-content-ltr">Do not...</span>]]
[[#toc-WP|<span lang="en" dir="ltr" class="mw-content-ltr">Wikipedia and Wikimedia Foundation co-branding</span>]]
[[#toc-3dmodel|<span lang="en" dir="ltr" class="mw-content-ltr">Use of the puzzle globe 3D model</span>]]
[[#toc-branding|<span lang="en" dir="ltr" class="mw-content-ltr">Co-branding</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
'''Legal attributes of other Wikimedia projects'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">registered unified mark</span>
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered puzzle globe</span>
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered wordmarks</span>
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered foundation mark</span>
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
<span lang="en" dir="ltr" class="mw-content-ltr">minimum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.625in (16mm, 45px)</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark positive version</span>
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark reversed version in frame</span>
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">single-color foundation mark</span>
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.5in (12mm, 36px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Clear space, continued</span></span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The color palette of the Wikipedia identity is simple: black and shades of grey to white.</span>
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Black is the correct color for all versions of the wordmark.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">In situations where the wordmark appears on a color field, the reversed version framed in black is preferred.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">For special situations, it is permissible to reverse the wordmark from 75% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Minimum value for reverse of the wordmark is 50% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">On fields with a color value of 25% grey or lighter, the wordmark should appear in black.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">...alter the Wikipedia or related project identities nor any of their elements.</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different colors</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not change the logo colors.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different font</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not substitute or alter the font of the wordmark beneath the globe.</span>
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Distortion</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not distort or warp any of the identity elements.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Added element</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not add decorative shapes or borders to the accepted mark.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Complex background</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not place the logo on a colored, textured, or image background. The mark is only intended to go on white backgrounds.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Size and Format</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may not use the 3D model to create new 2D renderings or animations.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">If you need a 2D rendering, use [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|one of the ones provided]].</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may 3D print the globe in any size.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The model itself may not be altered, sliced, or rearranged.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The 3D model may be used as part of an illustration or graphic, but it cannot be used as an official logo or identifier.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">There should be no additions to the globe, except that...</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may create a base, but please do not integrate with the globe. The globe should remain whole, and not attached.</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Colors</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Print material must be silver (if metal), very light grey, or white, and, if possible, with black letters.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Do not print the globe in black, colors, or colored metals.</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">placement according to the principle of equal emphasis</span>
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
hp1kal043l3d939hloq09jf2m2ykp2i
589205
589203
2026-07-17T11:48:18Z
Font8388608
225362
Created page with "西里尔字母"
589205
wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Wikipedia is a precious, shared resource, used around the world by millions of people every day. We created these guidelines to help authorized re-users of the Wikimedia Foundation's official marks, including Wikipedia, represent our identity in a way that is consistent with the quality, impact, and importance of our projects.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikimedia Foundation marks represent much of what our projects and our movement stands for: bold ideas, global collaboration, typography and text, integrity and quality. We ask that everyone who has permission to use these marks keep those values in mind. Using these marks well is a serious responsibility.
</div>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|我们的身份的元素]]
[[#toc-unified|统一标注]]
[[#toc-globe|地球拼图]]
[[#toc-wordmark|单词标识]]
[[#toc-puzzle|拼图图标]]
[[#toc-w|“W”图标]]
[[#toc-foundation|维基媒体基金会标识]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive Wikipedia identity has evolved over the years since it was introduced in 2003 following a volunteer competition to find a distinctive mark to represent Wikipedia. User Paul Stansifer proposed the original design of the globe in 2003, and shortly afterwards fellow Wikipedian David Friedland made considerable improvements to its styling and puzzle pieces.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Since it was originally introduced, the puzzle globe has undergone a series of small changes — mostly adjustments to correct the choice of other characters representing the first character of the word 'Wikipedia' in various languages. At one point the puzzle globe included a Klingon alphabet character. In May 2010, the Wikimedia Foundation introduced a revised version of the Wikipedia puzzle globe that included corrected characters and a mapping of characters on the reverse of the puzzle globe, all based on a full 3D rendering of the puzzle globe object.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe typically accompanies the Wikipedia wordmark, originally set in Hoefler, but later updated to Linux Libertine, an opensource typeface, to facilitate easier localization of the wordmark in new language editions of the project. Together, we refer to this as theunified mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Online, at wikipedia.org, the wordmark always includes a descriptor 'The Free Encyclopedia,' which is translated into the language of each project.
</div>
你可以在这里阅读与标识历史相关的更多信息,
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|关于官方标识]]
并在维基百科的[[{{lwp|Wikipedia logo}}|维基百科商标]]文章
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
随着时间流逝,我们扩展了构成我们视觉身份的元素。
<div lang="en" dir="ltr" class="mw-content-ltr">
We began with two simple elements, the puzzle globe and the wordmark, which together constitute the unified mark. Two additional elements, the puzzle icon and the W icon, have been proposed to serve specific situations — including digital implementations and design situations with space constraints.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Each element of the Wikipedia identity has been carefully designed to function both independently and when united, collectively echoing the core identity of Wikipedia.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
统一标注
[[File:Wikipedia logo v2 en on white background.svg|200px]]
拼图标识
[[File:Wikipedia affiliative mark.png|120px]]
W图标
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- 地球拼图
</div><div style="margin-top: 85px">
--- 单词标识
</div><div style="margin-top: 10px">
--- 描述符
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Traditionally the unified mark is used to identify Wikipedia in situations where the puzzle globe alone may not be sufficient to represent the project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark is the most desirable variant of the official marks for clearly communicating the presence of Wikipedia, whether through the indication of Wikipedia's actual content, the presence of Wikipedia volunteers and supporters, or to indicate the participation or partnership of Wikipedia with an institution or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">vertical version</span>
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">horizontal version</span>
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of vertical version</span>
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of horizontal version</span>
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
地球拼图的英雄版本展示来自18个语言集合的文字:
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* 日语(片假名)
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* 天城文
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* 西里尔字母
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
<span lang="en" dir="ltr" class="mw-content-ltr">There is a [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|full list of characters and languages reflected in the globe]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe on a saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version</span>
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version in frame on saturated field</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version in frame</span>
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version on low contrast field</span>
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of wordmark in frame</span>
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon for affiliates</span>
[[File:Wikipedia affiliative mark.png|150px]]
<span lang="en" dir="ltr" class="mw-content-ltr">positive version on saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">the 'W'</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
<span lang="en" dir="ltr" class="mw-content-ltr">maximum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">combined with various framing devices</span>
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">Originally designed in 2005 by [[:m:User:Neolux|Neolux]], the mark that identifies the Wikimedia Foundation consists of a circular logo and a wordmark. The mark is intended to signify a character holding an open book. The font Montserrat is used to construct both the title and the descriptor of the mark.</span>
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended vertical version</span>
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended horizontal version</span>
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction</span>
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">examples of localization</span>
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">example</span>
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|<span lang="en" dir="ltr" class="mw-content-ltr">Protecting our marks</span>]]
[[#toc-legal|<span lang="en" dir="ltr" class="mw-content-ltr">Placement of legal attributes</span>]]
[[#toc-minimum|<span lang="en" dir="ltr" class="mw-content-ltr">Minimum sizes</span>]]
[[#toc-clearspace|<span lang="en" dir="ltr" class="mw-content-ltr">Clear space</span>]]
[[#toc-colorvalues|<span lang="en" dir="ltr" class="mw-content-ltr">Color values</span>]]
[[#toc-donot|<span lang="en" dir="ltr" class="mw-content-ltr">Do not...</span>]]
[[#toc-WP|<span lang="en" dir="ltr" class="mw-content-ltr">Wikipedia and Wikimedia Foundation co-branding</span>]]
[[#toc-3dmodel|<span lang="en" dir="ltr" class="mw-content-ltr">Use of the puzzle globe 3D model</span>]]
[[#toc-branding|<span lang="en" dir="ltr" class="mw-content-ltr">Co-branding</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
'''Legal attributes of other Wikimedia projects'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">registered unified mark</span>
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered puzzle globe</span>
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered wordmarks</span>
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered foundation mark</span>
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
<span lang="en" dir="ltr" class="mw-content-ltr">minimum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.625in (16mm, 45px)</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark positive version</span>
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark reversed version in frame</span>
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">single-color foundation mark</span>
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.5in (12mm, 36px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Clear space, continued</span></span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The color palette of the Wikipedia identity is simple: black and shades of grey to white.</span>
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Black is the correct color for all versions of the wordmark.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">In situations where the wordmark appears on a color field, the reversed version framed in black is preferred.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">For special situations, it is permissible to reverse the wordmark from 75% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Minimum value for reverse of the wordmark is 50% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">On fields with a color value of 25% grey or lighter, the wordmark should appear in black.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">...alter the Wikipedia or related project identities nor any of their elements.</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different colors</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not change the logo colors.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different font</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not substitute or alter the font of the wordmark beneath the globe.</span>
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Distortion</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not distort or warp any of the identity elements.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Added element</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not add decorative shapes or borders to the accepted mark.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Complex background</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not place the logo on a colored, textured, or image background. The mark is only intended to go on white backgrounds.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Size and Format</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may not use the 3D model to create new 2D renderings or animations.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">If you need a 2D rendering, use [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|one of the ones provided]].</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may 3D print the globe in any size.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The model itself may not be altered, sliced, or rearranged.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The 3D model may be used as part of an illustration or graphic, but it cannot be used as an official logo or identifier.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">There should be no additions to the globe, except that...</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may create a base, but please do not integrate with the globe. The globe should remain whole, and not attached.</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Colors</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Print material must be silver (if metal), very light grey, or white, and, if possible, with black letters.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Do not print the globe in black, colors, or colored metals.</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">placement according to the principle of equal emphasis</span>
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
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Category:Wikimedia visual identity/zh
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Automatically creating translation of category used on [[Legal:Visual identity guidelines/zh]]
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Content related to Wikimedia Foundation visual identity and official trademark use.
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[[Category:Communications documentation{{#translation:}}]]
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Category:Communications documentation/zh
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Documentation related to Wikimedia Foundation communications.
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{{documentation files}}
[[Category:Documentation{{#translation:}}]]
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Translations:Legal:Visual identity guidelines/1/zh
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Translations:Legal:Visual identity guidelines/2/zh
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为什么有指引很重要?
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Translations:Legal:Visual identity guidelines/53/zh
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身份和其元素
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我们的身份的元素
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Translations:Legal:Visual identity guidelines/10/zh
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Translations:Legal:Visual identity guidelines/12/zh
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wikitext
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Translations:Legal:Visual identity guidelines/58/zh
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你可以在这里阅读与标识历史相关的更多信息,
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text/x-wiki
随着时间流逝,我们扩展了构成我们视觉身份的元素。
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Translations:Legal:Visual identity guidelines/61/zh
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Translations:Legal:Visual identity guidelines/62/zh
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wikitext
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198023
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Translations:Legal:Visual identity guidelines/Page display title/ru
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ШГ
330052
Created page with "Руководство по визуальному оформлениб"
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Руководство по визуальному оформлениб
r33sbvl85vmiqk72q6hwax83j318kmm
589210
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2026-07-17T11:57:51Z
ШГ
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Руководство по визуальному оформлению
nkjc118mjttqo688vvxhzyezibh0itf
Legal:Visual identity guidelines/ru
102
198031
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2026-07-17T11:57:44Z
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Created page with "Руководство по визуальному оформлениб"
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<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;"><span lang="en" dir="ltr" class="mw-content-ltr">Identity guidelines</span></span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Why is it important to have guidelines?</span></span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Wikipedia is a precious, shared resource, used around the world by millions of people every day. We created these guidelines to help authorized re-users of the Wikimedia Foundation's official marks, including Wikipedia, represent our identity in a way that is consistent with the quality, impact, and importance of our projects.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikimedia Foundation marks represent much of what our projects and our movement stands for: bold ideas, global collaboration, typography and text, integrity and quality. We ask that everyone who has permission to use these marks keep those values in mind. Using these marks well is a serious responsibility.
</div>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list"><span lang="en" dir="ltr" class="mw-content-ltr">The identity and its elements</span></span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|<span lang="en" dir="ltr" class="mw-content-ltr">About the Wikipedia identity</span>]]
[[#toc-elements|<span lang="en" dir="ltr" class="mw-content-ltr">The elements of our identity</span>]]
[[#toc-unified|<span lang="en" dir="ltr" class="mw-content-ltr">The unified mark</span>]]
[[#toc-globe|<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe</span>]]
[[#toc-wordmark|<span lang="en" dir="ltr" class="mw-content-ltr">The wordmark</span>]]
[[#toc-puzzle|<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle icon</span>]]
[[#toc-w|<span lang="en" dir="ltr" class="mw-content-ltr">The 'W' icon</span>]]
[[#toc-foundation|<span lang="en" dir="ltr" class="mw-content-ltr">The Wikimedia Foundation mark</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive Wikipedia identity has evolved over the years since it was introduced in 2003 following a volunteer competition to find a distinctive mark to represent Wikipedia. User Paul Stansifer proposed the original design of the globe in 2003, and shortly afterwards fellow Wikipedian David Friedland made considerable improvements to its styling and puzzle pieces.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Since it was originally introduced, the puzzle globe has undergone a series of small changes — mostly adjustments to correct the choice of other characters representing the first character of the word 'Wikipedia' in various languages. At one point the puzzle globe included a Klingon alphabet character. In May 2010, the Wikimedia Foundation introduced a revised version of the Wikipedia puzzle globe that included corrected characters and a mapping of characters on the reverse of the puzzle globe, all based on a full 3D rendering of the puzzle globe object.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe typically accompanies the Wikipedia wordmark, originally set in Hoefler, but later updated to Linux Libertine, an opensource typeface, to facilitate easier localization of the wordmark in new language editions of the project. Together, we refer to this as theunified mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Online, at wikipedia.org, the wordmark always includes a descriptor 'The Free Encyclopedia,' which is translated into the language of each project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
You can read more about the history of the marks here,
</div>
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|<span lang="en" dir="ltr" class="mw-content-ltr">About the official Marks</span>]]
<span lang="en" dir="ltr" class="mw-content-ltr">and at Wikipedia's [[{{lwp|Wikipedia logo}}|Wikipedia logo]] article</span>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Over time, we have expanded the elements that make up our visual identity.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
We began with two simple elements, the puzzle globe and the wordmark, which together constitute the unified mark. Two additional elements, the puzzle icon and the W icon, have been proposed to serve specific situations — including digital implementations and design situations with space constraints.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Each element of the Wikipedia identity has been carefully designed to function both independently and when united, collectively echoing the core identity of Wikipedia.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wikipedia logo v2 en on white background.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon</span>
[[File:Wikipedia affiliative mark.png|120px]]
<span lang="en" dir="ltr" class="mw-content-ltr">W icon</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe</span>
</div><div style="margin-top: 85px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">wordmark</span>
</div><div style="margin-top: 10px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">descriptor</span>
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Traditionally the unified mark is used to identify Wikipedia in situations where the puzzle globe alone may not be sufficient to represent the project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark is the most desirable variant of the official marks for clearly communicating the presence of Wikipedia, whether through the indication of Wikipedia's actual content, the presence of Wikipedia volunteers and supporters, or to indicate the participation or partnership of Wikipedia with an institution or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">vertical version</span>
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">horizontal version</span>
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of vertical version</span>
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of horizontal version</span>
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The hero version of the puzzle globe shows characters from 18 language sets:
</div>
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Japanese (Katakana)</span>
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Devanagari</span>
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Cyrillic</span>
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
<span lang="en" dir="ltr" class="mw-content-ltr">There is a [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|full list of characters and languages reflected in the globe]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe on a saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version</span>
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version in frame on saturated field</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version in frame</span>
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version on low contrast field</span>
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of wordmark in frame</span>
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon for affiliates</span>
[[File:Wikipedia affiliative mark.png|150px]]
<span lang="en" dir="ltr" class="mw-content-ltr">positive version on saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">the 'W'</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
<span lang="en" dir="ltr" class="mw-content-ltr">maximum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">combined with various framing devices</span>
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">Originally designed in 2005 by [[:m:User:Neolux|Neolux]], the mark that identifies the Wikimedia Foundation consists of a circular logo and a wordmark. The mark is intended to signify a character holding an open book. The font Montserrat is used to construct both the title and the descriptor of the mark.</span>
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended vertical version</span>
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended horizontal version</span>
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction</span>
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">examples of localization</span>
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">example</span>
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|<span lang="en" dir="ltr" class="mw-content-ltr">Protecting our marks</span>]]
[[#toc-legal|<span lang="en" dir="ltr" class="mw-content-ltr">Placement of legal attributes</span>]]
[[#toc-minimum|<span lang="en" dir="ltr" class="mw-content-ltr">Minimum sizes</span>]]
[[#toc-clearspace|<span lang="en" dir="ltr" class="mw-content-ltr">Clear space</span>]]
[[#toc-colorvalues|<span lang="en" dir="ltr" class="mw-content-ltr">Color values</span>]]
[[#toc-donot|<span lang="en" dir="ltr" class="mw-content-ltr">Do not...</span>]]
[[#toc-WP|<span lang="en" dir="ltr" class="mw-content-ltr">Wikipedia and Wikimedia Foundation co-branding</span>]]
[[#toc-3dmodel|<span lang="en" dir="ltr" class="mw-content-ltr">Use of the puzzle globe 3D model</span>]]
[[#toc-branding|<span lang="en" dir="ltr" class="mw-content-ltr">Co-branding</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
'''Legal attributes of other Wikimedia projects'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">registered unified mark</span>
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered puzzle globe</span>
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered wordmarks</span>
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered foundation mark</span>
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
<span lang="en" dir="ltr" class="mw-content-ltr">minimum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.625in (16mm, 45px)</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark positive version</span>
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark reversed version in frame</span>
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">single-color foundation mark</span>
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.5in (12mm, 36px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Clear space, continued</span></span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The color palette of the Wikipedia identity is simple: black and shades of grey to white.</span>
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Black is the correct color for all versions of the wordmark.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">In situations where the wordmark appears on a color field, the reversed version framed in black is preferred.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">For special situations, it is permissible to reverse the wordmark from 75% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Minimum value for reverse of the wordmark is 50% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">On fields with a color value of 25% grey or lighter, the wordmark should appear in black.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">...alter the Wikipedia or related project identities nor any of their elements.</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different colors</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not change the logo colors.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different font</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not substitute or alter the font of the wordmark beneath the globe.</span>
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Distortion</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not distort or warp any of the identity elements.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Added element</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not add decorative shapes or borders to the accepted mark.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Complex background</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not place the logo on a colored, textured, or image background. The mark is only intended to go on white backgrounds.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Size and Format</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may not use the 3D model to create new 2D renderings or animations.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">If you need a 2D rendering, use [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|one of the ones provided]].</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may 3D print the globe in any size.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The model itself may not be altered, sliced, or rearranged.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The 3D model may be used as part of an illustration or graphic, but it cannot be used as an official logo or identifier.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">There should be no additions to the globe, except that...</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may create a base, but please do not integrate with the globe. The globe should remain whole, and not attached.</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Colors</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Print material must be silver (if metal), very light grey, or white, and, if possible, with black letters.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Do not print the globe in black, colors, or colored metals.</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">placement according to the principle of equal emphasis</span>
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
rmfus54qjychbk36o0jlecuxcw5as2m
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589207
2026-07-17T11:58:53Z
ШГ
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Created page with "Руководство по визуальному оформлению"
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wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">Руководство по визуальному оформлению</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Why is it important to have guidelines?</span></span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Wikipedia is a precious, shared resource, used around the world by millions of people every day. We created these guidelines to help authorized re-users of the Wikimedia Foundation's official marks, including Wikipedia, represent our identity in a way that is consistent with the quality, impact, and importance of our projects.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikimedia Foundation marks represent much of what our projects and our movement stands for: bold ideas, global collaboration, typography and text, integrity and quality. We ask that everyone who has permission to use these marks keep those values in mind. Using these marks well is a serious responsibility.
</div>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list"><span lang="en" dir="ltr" class="mw-content-ltr">The identity and its elements</span></span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|<span lang="en" dir="ltr" class="mw-content-ltr">About the Wikipedia identity</span>]]
[[#toc-elements|<span lang="en" dir="ltr" class="mw-content-ltr">The elements of our identity</span>]]
[[#toc-unified|<span lang="en" dir="ltr" class="mw-content-ltr">The unified mark</span>]]
[[#toc-globe|<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe</span>]]
[[#toc-wordmark|<span lang="en" dir="ltr" class="mw-content-ltr">The wordmark</span>]]
[[#toc-puzzle|<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle icon</span>]]
[[#toc-w|<span lang="en" dir="ltr" class="mw-content-ltr">The 'W' icon</span>]]
[[#toc-foundation|<span lang="en" dir="ltr" class="mw-content-ltr">The Wikimedia Foundation mark</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive Wikipedia identity has evolved over the years since it was introduced in 2003 following a volunteer competition to find a distinctive mark to represent Wikipedia. User Paul Stansifer proposed the original design of the globe in 2003, and shortly afterwards fellow Wikipedian David Friedland made considerable improvements to its styling and puzzle pieces.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Since it was originally introduced, the puzzle globe has undergone a series of small changes — mostly adjustments to correct the choice of other characters representing the first character of the word 'Wikipedia' in various languages. At one point the puzzle globe included a Klingon alphabet character. In May 2010, the Wikimedia Foundation introduced a revised version of the Wikipedia puzzle globe that included corrected characters and a mapping of characters on the reverse of the puzzle globe, all based on a full 3D rendering of the puzzle globe object.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe typically accompanies the Wikipedia wordmark, originally set in Hoefler, but later updated to Linux Libertine, an opensource typeface, to facilitate easier localization of the wordmark in new language editions of the project. Together, we refer to this as theunified mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Online, at wikipedia.org, the wordmark always includes a descriptor 'The Free Encyclopedia,' which is translated into the language of each project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
You can read more about the history of the marks here,
</div>
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|<span lang="en" dir="ltr" class="mw-content-ltr">About the official Marks</span>]]
<span lang="en" dir="ltr" class="mw-content-ltr">and at Wikipedia's [[{{lwp|Wikipedia logo}}|Wikipedia logo]] article</span>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Over time, we have expanded the elements that make up our visual identity.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
We began with two simple elements, the puzzle globe and the wordmark, which together constitute the unified mark. Two additional elements, the puzzle icon and the W icon, have been proposed to serve specific situations — including digital implementations and design situations with space constraints.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Each element of the Wikipedia identity has been carefully designed to function both independently and when united, collectively echoing the core identity of Wikipedia.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wikipedia logo v2 en on white background.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon</span>
[[File:Wikipedia affiliative mark.png|120px]]
<span lang="en" dir="ltr" class="mw-content-ltr">W icon</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe</span>
</div><div style="margin-top: 85px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">wordmark</span>
</div><div style="margin-top: 10px">
--- <span lang="en" dir="ltr" class="mw-content-ltr">descriptor</span>
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Traditionally the unified mark is used to identify Wikipedia in situations where the puzzle globe alone may not be sufficient to represent the project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark is the most desirable variant of the official marks for clearly communicating the presence of Wikipedia, whether through the indication of Wikipedia's actual content, the presence of Wikipedia volunteers and supporters, or to indicate the participation or partnership of Wikipedia with an institution or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">vertical version</span>
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">horizontal version</span>
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of vertical version</span>
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of horizontal version</span>
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The hero version of the puzzle globe shows characters from 18 language sets:
</div>
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Japanese (Katakana)</span>
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Devanagari</span>
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* <span lang="en" dir="ltr" class="mw-content-ltr">Cyrillic</span>
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
<span lang="en" dir="ltr" class="mw-content-ltr">There is a [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|full list of characters and languages reflected in the globe]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle globe on a saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version</span>
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">positive version in frame on saturated field</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version in frame</span>
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">reversed version on low contrast field</span>
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction of wordmark in frame</span>
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">puzzle icon for affiliates</span>
[[File:Wikipedia affiliative mark.png|150px]]
<span lang="en" dir="ltr" class="mw-content-ltr">positive version on saturated background</span>
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">the 'W'</span>
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
<span lang="en" dir="ltr" class="mw-content-ltr">maximum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">combined with various framing devices</span>
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">Originally designed in 2005 by [[:m:User:Neolux|Neolux]], the mark that identifies the Wikimedia Foundation consists of a circular logo and a wordmark. The mark is intended to signify a character holding an open book. The font Montserrat is used to construct both the title and the descriptor of the mark.</span>
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended vertical version</span>
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">recommended horizontal version</span>
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">construction</span>
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">examples of localization</span>
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">example</span>
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|<span lang="en" dir="ltr" class="mw-content-ltr">Protecting our marks</span>]]
[[#toc-legal|<span lang="en" dir="ltr" class="mw-content-ltr">Placement of legal attributes</span>]]
[[#toc-minimum|<span lang="en" dir="ltr" class="mw-content-ltr">Minimum sizes</span>]]
[[#toc-clearspace|<span lang="en" dir="ltr" class="mw-content-ltr">Clear space</span>]]
[[#toc-colorvalues|<span lang="en" dir="ltr" class="mw-content-ltr">Color values</span>]]
[[#toc-donot|<span lang="en" dir="ltr" class="mw-content-ltr">Do not...</span>]]
[[#toc-WP|<span lang="en" dir="ltr" class="mw-content-ltr">Wikipedia and Wikimedia Foundation co-branding</span>]]
[[#toc-3dmodel|<span lang="en" dir="ltr" class="mw-content-ltr">Use of the puzzle globe 3D model</span>]]
[[#toc-branding|<span lang="en" dir="ltr" class="mw-content-ltr">Co-branding</span>]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
'''Legal attributes of other Wikimedia projects'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<span lang="en" dir="ltr" class="mw-content-ltr">registered unified mark</span>
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered puzzle globe</span>
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered wordmarks</span>
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">registered foundation mark</span>
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">unified mark</span>
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
<span lang="en" dir="ltr" class="mw-content-ltr">minimum size</span><br />
<span lang="en" dir="ltr" class="mw-content-ltr">.75in (20mm, 56px)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.625in (16mm, 45px)</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark positive version</span>
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">wordmark reversed version in frame</span>
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; <span lang="en" dir="ltr" class="mw-content-ltr">single-color foundation mark</span>
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
<span lang="en" dir="ltr" class="mw-content-ltr">.5in (12mm, 36px)</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Clear space, continued</span></span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The color palette of the Wikipedia identity is simple: black and shades of grey to white.</span>
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Black is the correct color for all versions of the wordmark.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">In situations where the wordmark appears on a color field, the reversed version framed in black is preferred.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">For special situations, it is permissible to reverse the wordmark from 75% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">Minimum value for reverse of the wordmark is 50% black.</span>
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">On fields with a color value of 25% grey or lighter, the wordmark should appear in black.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">...alter the Wikipedia or related project identities nor any of their elements.</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different colors</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not change the logo colors.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Different font</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not substitute or alter the font of the wordmark beneath the globe.</span>
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Distortion</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not distort or warp any of the identity elements.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Added element</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not add decorative shapes or borders to the accepted mark.</span>
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;"><span lang="en" dir="ltr" class="mw-content-ltr">Complex background</span></span>
<span lang="en" dir="ltr" class="mw-content-ltr">Do not place the logo on a colored, textured, or image background. The mark is only intended to go on white backgrounds.</span>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Size and Format</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may not use the 3D model to create new 2D renderings or animations.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">If you need a 2D rendering, use [[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|one of the ones provided]].</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">You may 3D print the globe in any size.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The model itself may not be altered, sliced, or rearranged.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">The 3D model may be used as part of an illustration or graphic, but it cannot be used as an official logo or identifier.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">There should be no additions to the globe, except that...</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may create a base, but please do not integrate with the globe. The globe should remain whole, and not attached.</span>
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; <span lang="en" dir="ltr" class="mw-content-ltr">Colors</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Print material must be silver (if metal), very light grey, or white, and, if possible, with black letters.</span>
* <span lang="en" dir="ltr" class="mw-content-ltr">Do not print the globe in black, colors, or colored metals.</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<span lang="en" dir="ltr" class="mw-content-ltr">placement according to the principle of equal emphasis</span>
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
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Category:Wikimedia visual identity/ru
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wikitext
text/x-wiki
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<div lang="en" dir="ltr" class="mw-content-ltr">
Content related to Wikimedia Foundation visual identity and official trademark use.
</div>
[[Category:Communications documentation{{#translation:}}]]
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Category:Communications documentation/ru
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Automatically creating translation of category used on [[Category:Wikimedia visual identity/ru]]
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<div lang="en" dir="ltr" class="mw-content-ltr">
Documentation related to Wikimedia Foundation communications.
</div>
{{documentation files}}
[[Category:Documentation{{#translation:}}]]
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Translations:Legal:Visual identity guidelines/1/ru
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ШГ
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Created page with "Руководство по визуальному оформлению"
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text/x-wiki
Руководство по визуальному оформлению
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