Wikimedia Foundation Governance Wiki
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Help talk
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Category talk
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Resolution talk
Legal
Legal talk
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Policy talk
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Endowment talk
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Agenda talk
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Template:Governance Wiki navbox/zh
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<noinclude><languages />
</noinclude>{{Governance Wiki navbox/layout
|format= {{{format|sidebar}}}
|title= [[Special:MyLanguage/Wikimedia:About|維基媒體基金會管理Wiki]]
|content1=
* '''[[Wikimedia talk:Babel|{{int:babel-text}}]]'''
* '''[[Special:MyLanguage/Help:Main|{{int:help}}]]'''
|heading2= 信息
|content2=
* [[Special:MyLanguage/Wikimedia:About|{{int|About}}]]
** [[Special:MyLanguage/Wikimedia:About#core|核心管理员团队]]
** [[Special:MyLanguage/Wikimedia:History|{{int string|History}}]]
** [[Special:MyLanguage/Wikimedia:Roadmap|{{int string|Roadmap}}]]
** [[Special:MyLanguage/Wikimedia:Scope|{{int string|Scope}}]]
* [[Special:MyLanguage/Wikimedia:Content posting guidelines|内容发布指引]]
* [[Special:MyLanguage/Wikimedia:Manual of style|格式手册]]
* [[Special:MyLanguage/Wikimedia:Namespaces guidelines|命名空间指引]]
* [[Special:MyLanguage/Wikimedia:Translations guidelines|翻译指引]]
|heading3= [[Special:MyLanguage/Category:All|{{int|Templatedata-doc-param-type-content}}]]
|content3=
* [[Special:MyLanguage/Meetings|理事会会议纪要]]
* [[Special:MyLanguage/Resolution:Main|理事会决议]]
* [[Special:MyLanguage/Category:Legal documentation|法律文档]]
* [[Special:MyLanguage/Policies|组织政策]]
* [[Special:MyLanguage/Security|安全文档]]
* [[Special:MyLanguage/Endowment:Main|维基媒体捐赠文档]]
* [[Special:MyLanguage/Wikimedia Enterprise|维基媒体企业文件]]
* [[Special:MyLanguage/Memory:Main|{{int|wikimedia-foundation-memory-bank-label}}]]
|heading4= [[Special:MyLanguage/Wikimedia:Policies, guidelines, and procedures|{{int|Passwordpolicies-policies}}]]
|content4=
* [[Special:MyLanguage/Wikimedia:Accounts policy|账户方针]]
* [[Special:MyLanguage/Wikimedia:Conduct policy|行为方针]]
* [[Special:MyLanguage/Wikimedia:Content protection policy|内容保护方针]]
* [[Special:MyLanguage/Wikimedia:Editing policy|编辑方针]]
|heading5= [[Special:MyLanguage/Category:Wiki maintenance|维基维护]]
|content5=
* [[Special:MyLanguage/Wikimedia:Administrators|{{int|group-sysop}}]]
** [[Wikimedia:Administrators toolbox|管理员工具箱]]
** [[Special:MyLanguage/Wikimedia:About#core|{{tunit|37|Core administrators team}}]]
* [[Special:MyLanguage/Wikimedia:Editors|{{int|group-editor}}]]
** [[Wikimedia:Editors toolbox|编者工具箱]]
* [[Special:MyLanguage/Category:Edit requests|编辑请求({{formatnum:{{#expr:{{PAGESINCATEGORY:Edit requests|pages}}-1}}}})]]
* [[Special:MyLanguage/Category:Deletion requests|删除请求({{formatnum:{{#expr:{{PAGESINCATEGORY:Deletion requests|pages}}-2}}}})]]
* [[Special:MyLanguage/Category:Proposed deletions|提议的删除({{formatnum:{{#expr:{{PAGESINCATEGORY:Proposed deletions|pages}}-2}}}})]]
* [[Special:MyLanguage/Category:Nominated for archiving|提名存档({{formatnum:{{PAGESINCATEGORY:Nominated for archiving|pages}}}})]]
* [[Special:MyLanguage/Wikimedia:Shortcuts|{{int|wm-commonstrings-shortcut|2}}]]
* [[Special:MyLanguage/Category:Templates|模板]]
|below= 项目状态: [[Special:MyLanguage/Wikimedia:Roadmap|软启动]]
}}<noinclude>
{{documentation|1=Template:Governance Wiki navbox/doc}}
</noinclude>
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wikitext
text/x-wiki
<noinclude><languages />
</noinclude>{{Governance Wiki navbox/layout
|format= {{{format|sidebar}}}
|title= [[Special:MyLanguage/Wikimedia:About|維基媒體基金會管理Wiki]]
|content1=
* '''[[Wikimedia talk:Babel|{{int:babel-text}}]]'''
* '''[[Special:MyLanguage/Help:Main|{{int:help}}]]'''
|heading2= 信息
|content2=
* [[Special:MyLanguage/Wikimedia:About|{{int|About}}]]
** [[Special:MyLanguage/Wikimedia:About#core|核心管理员团队]]
** [[Special:MyLanguage/Wikimedia:History|{{int string|History}}]]
** [[Special:MyLanguage/Wikimedia:Roadmap|{{int string|Roadmap}}]]
** [[Special:MyLanguage/Wikimedia:Scope|{{int string|Scope}}]]
* [[Special:MyLanguage/Wikimedia:Content posting guidelines|内容发布指引]]
* [[Special:MyLanguage/Wikimedia:Manual of style|格式手册]]
* [[Special:MyLanguage/Wikimedia:Namespaces guidelines|命名空间指引]]
* [[Special:MyLanguage/Wikimedia:Translations guidelines|翻译指引]]
|heading3= [[Special:MyLanguage/Category:All|{{int|Templatedata-doc-param-type-content}}]]
|content3=
* [[Special:MyLanguage/Meetings|理事会会议纪要]]
* [[Special:MyLanguage/Resolution:Main|理事会决议]]
* [[Special:MyLanguage/Category:Legal documentation|法律文档]]
* [[Special:MyLanguage/Policies|组织政策]]
* [[Special:MyLanguage/Security|安全文档]]
* [[Special:MyLanguage/Endowment:Main|维基媒体捐赠文档]]
* [[Special:MyLanguage/Wikimedia Enterprise|维基媒体企业文件]]
* [[Special:MyLanguage/Memory:Main|{{int|wikimedia-foundation-memory-bank-label}}]]
|heading4= [[Special:MyLanguage/Wikimedia:Policies, guidelines, and procedures|{{int|Passwordpolicies-policies}}]]
|content4=
* [[Special:MyLanguage/Wikimedia:Accounts policy|账户方针]]
* [[Special:MyLanguage/Wikimedia:Conduct policy|行为方针]]
* [[Special:MyLanguage/Wikimedia:Content protection policy|内容保护方针]]
* [[Special:MyLanguage/Wikimedia:Editing policy|编辑方针]]
|heading5= [[Special:MyLanguage/Category:Wiki maintenance|维基维护]]
|content5=
* [[Special:MyLanguage/Wikimedia:Administrators|{{int|group-sysop}}]]
** [[Wikimedia:Administrators toolbox|管理员工具箱]]
** [[Special:MyLanguage/Wikimedia:About#core|{{tunit|37|Core administrators team}}]]
* [[Special:MyLanguage/Wikimedia:Editors|{{int|group-editor}}]]
** [[Wikimedia:Editors toolbox|编者工具箱]]
* [[Special:MyLanguage/Category:Edit requests|编辑请求({{formatnum:{{#expr:{{PAGESINCATEGORY:Edit requests|pages}}-1}}}})]]
* [[Special:MyLanguage/Category:Deletion requests|删除请求({{formatnum:{{#expr:{{PAGESINCATEGORY:Deletion requests|pages}}-2}}}})]]
* [[Special:MyLanguage/Category:Proposed deletions|提议的删除({{formatnum:{{#expr:{{PAGESINCATEGORY:Proposed deletions|pages}}-2}}}})]]
* [[Special:MyLanguage/Category:Nominated for archiving|提名存档({{formatnum:{{PAGESINCATEGORY:Nominated for archiving|pages}}}})]]
* [[Special:MyLanguage/Wikimedia:Shortcuts|{{int|wm-commonstrings-shortcut|2}}]]
* [[Special:MyLanguage/Category:Templates|模板]]
|below= 项目状态: [[Special:MyLanguage/Wikimedia:Roadmap|软启动]]
}}<noinclude>
{{documentation|1=Template:Governance Wiki navbox/doc}}
</noinclude>
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wikitext
text/x-wiki
<noinclude><languages />
</noinclude>{{Governance Wiki navbox/layout
|format= {{{format|sidebar}}}
|title= [[Special:MyLanguage/Wikimedia:About|維基媒體基金會治理维基]]
|content1=
* '''[[Wikimedia talk:Babel|{{int:babel-text}}]]'''
* '''[[Special:MyLanguage/Help:Main|{{int:help}}]]'''
|heading2= 信息
|content2=
* [[Special:MyLanguage/Wikimedia:About|{{int|About}}]]
** [[Special:MyLanguage/Wikimedia:About#core|核心管理员团队]]
** [[Special:MyLanguage/Wikimedia:History|{{int string|History}}]]
** [[Special:MyLanguage/Wikimedia:Roadmap|{{int string|Roadmap}}]]
** [[Special:MyLanguage/Wikimedia:Scope|{{int string|Scope}}]]
* [[Special:MyLanguage/Wikimedia:Content posting guidelines|内容发布指引]]
* [[Special:MyLanguage/Wikimedia:Manual of style|格式手册]]
* [[Special:MyLanguage/Wikimedia:Namespaces guidelines|命名空间指引]]
* [[Special:MyLanguage/Wikimedia:Translations guidelines|翻译指引]]
|heading3= [[Special:MyLanguage/Category:All|{{int|Templatedata-doc-param-type-content}}]]
|content3=
* [[Special:MyLanguage/Meetings|理事会会议纪要]]
* [[Special:MyLanguage/Resolution:Main|理事会决议]]
* [[Special:MyLanguage/Category:Legal documentation|法律文档]]
* [[Special:MyLanguage/Policies|组织政策]]
* [[Special:MyLanguage/Security|安全文档]]
* [[Special:MyLanguage/Endowment:Main|维基媒体捐赠文档]]
* [[Special:MyLanguage/Wikimedia Enterprise|维基媒体企业文件]]
* [[Special:MyLanguage/Memory:Main|{{int|wikimedia-foundation-memory-bank-label}}]]
|heading4= [[Special:MyLanguage/Wikimedia:Policies, guidelines, and procedures|{{int|Passwordpolicies-policies}}]]
|content4=
* [[Special:MyLanguage/Wikimedia:Accounts policy|账户方针]]
* [[Special:MyLanguage/Wikimedia:Conduct policy|行为方针]]
* [[Special:MyLanguage/Wikimedia:Content protection policy|内容保护方针]]
* [[Special:MyLanguage/Wikimedia:Editing policy|编辑方针]]
|heading5= [[Special:MyLanguage/Category:Wiki maintenance|维基维护]]
|content5=
* [[Special:MyLanguage/Wikimedia:Administrators|{{int|group-sysop}}]]
** [[Wikimedia:Administrators toolbox|管理员工具箱]]
** [[Special:MyLanguage/Wikimedia:About#core|{{tunit|37|Core administrators team}}]]
* [[Special:MyLanguage/Wikimedia:Editors|{{int|group-editor}}]]
** [[Wikimedia:Editors toolbox|编者工具箱]]
* [[Special:MyLanguage/Category:Edit requests|编辑请求({{formatnum:{{#expr:{{PAGESINCATEGORY:Edit requests|pages}}-1}}}})]]
* [[Special:MyLanguage/Category:Deletion requests|删除请求({{formatnum:{{#expr:{{PAGESINCATEGORY:Deletion requests|pages}}-2}}}})]]
* [[Special:MyLanguage/Category:Proposed deletions|提议的删除({{formatnum:{{#expr:{{PAGESINCATEGORY:Proposed deletions|pages}}-2}}}})]]
* [[Special:MyLanguage/Category:Nominated for archiving|提名存档({{formatnum:{{PAGESINCATEGORY:Nominated for archiving|pages}}}})]]
* [[Special:MyLanguage/Wikimedia:Shortcuts|{{int|wm-commonstrings-shortcut|2}}]]
* [[Special:MyLanguage/Category:Templates|模板]]
|below= 项目状态: [[Special:MyLanguage/Wikimedia:Roadmap|软启动]]
}}<noinclude>
{{documentation|1=Template:Governance Wiki navbox/doc}}
</noinclude>
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Translations:Template:Governance Wiki navbox/1/zh
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text/x-wiki
維基媒體基金會治理维基
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Wikimedia:Namespaces guidelines/zh
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<languages />
:''参见:[[Special:MyLanguage/Wikimedia:Manual of style#namespaces|命名空间置放]]和[[:mw:Special:MyLanguage/Help:Namespaces|帮助:命名空间]]''
本维基站点的主要'''[[Special:NamespaceInfo|命名空间]]'''包括:
{| class="wikitable sortable"
! {{int|Templatedata-doc-param-type-number}} !! {{int string|1=Name}} !! 译名 !! [[:m:Special:MyLanguage/Registered user|注册用户]]可编辑 !! 用途
|-
| -2 || Media || 媒体 || [[File:Deletion icon.svg|center|20px|{{Int string|No}}]] || 维基功能
|-
| -1 || Special || 特殊 || [[File:Deletion icon.svg|center|20px|{{Int string|No}}]] || 用于管理此维基
|-
| 0 || (Main) || (主) || [[File:Deletion icon.svg|center|20px|{{Int string|No}}]] || 主要用于导航页面。
|-
| 1 || Talk || {{int|Anontalk}} || [[File:Approve icon.svg|center|20px|{{Int string|Yes}}]] || 主命名空间的讨论页。
|-
| 2 || User || {{int|Filehist-user}} || [[File:Approve icon.svg|center|20px|{{Int string|Yes}}]] || 用户页
|-
| 3 || User_talk || 用户讨论 || [[File:Approve icon.svg|center|20px|{{Int string|Yes}}]] || 用户页的讨论页面
|-
| 4 || Wikimedia || {{int string|1=Wikimedia}} || [[File:Deletion icon.svg|center|20px|{{Int string|No}}]] || 针对[[Special:MyLanguage/Wikimedia:About|维基媒体基金会治理维基站]]运营的内容
|-
| 5 || Wikimedia_talk || 维基媒体讨论 || [[File:Approve icon.svg|center|20px|{{Int string|Yes}}]] || 维基站相关页面的讨论页
|-
| 6 || File || {{int|Nstab-image}} || [[File:Deletion icon.svg|center|20px|{{Int string|No}}]] || 专门上传至此维基站的文件
|-
| 7 || File_talk || 文件讨论 || [[File:Approve icon.svg|center|20px|{{Int string|Yes}}]] || 此维基站上的文件的讨论页
|-
| 8 || MediaWiki || MediaWiki || [[File:Deletion icon.svg|center|20px|{{Int string|No}}]] || [[:mw:Special:MyLanguage/Help:System message|系统消息]]和相关翻译
|-
| 9 || MediaWiki_talk || MediaWiki 讨论 || [[File:Approve icon.svg|center|20px|{{Int string|Yes}}]] || [[:mw:Special:MyLanguage/Help:System message|系统消息]]和相关翻译的讨论页
|-
| 10 || Template || {{int|Nstab-template}} || [[File:Deletion icon.svg|center|20px|{{Int string|No}}]] || 此维基站上的模板
|-
| 11 || Template_talk || 模板讨论 || [[File:Approve icon.svg|center|20px|{{Int string|Yes}}]] || 此维基站上模板的讨论页
|-
| 12 || Help || 帮助 || [[File:Deletion icon.svg|center|20px|{{Int string|No}}]] || 主要用于为使用本维基提供帮助的内容
|-
| 13 || Help_talk || 帮助讨论 || [[File:Approve icon.svg|center|20px|{{Int string|Yes}}]] || 帮助页的讨论页
|-
| 14 || Category || {{int|Nstab-category}} || [[File:Deletion icon.svg|center|20px|{{Int string|No}}]] || 此维基站上的[[Special:MyLanguage/Wikimedia:Categorization|分类]]
|-
| 15 || Category_talk || 分类讨论 || [[File:Approve icon.svg|center|20px|{{Int string|Yes}}]] || 此维基站上分类的讨论页
|-
| 100 || Resolution || 决议 || [[File:Deletion icon.svg|center|20px|{{Int string|No}}]] || 维基媒体基金会理事会[[Special:MyLanguage/Resolutions|决议]]
|-
| 101 || Resolution_talk || 决议讨论 || [[File:Approve icon.svg|center|20px|{{Int string|Yes}}]] || 决议的讨论页
|-
| 102 || Legal || 法律 || [[File:Deletion icon.svg|center|20px|{{Int string|No}}]] || [[Special:MyLanguage/Category:Legal documentation|法律文件]]
|-
| 103 || Legal_talk || 法律讨论 || [[File:Approve icon.svg|center|20px|{{Int string|Yes}}]] || 法律文件的讨论页
|-
| 104 || Minutes || {{int string|1=Minutes}} || [[File:Deletion icon.svg|center|20px|{{Int string|No}}]] || [[Special:MyLanguage/Meetings|维基媒体基金会理事会会议]]纪要
|-
| 105 || Minutes_talk || 会议纪要讨论 || [[File:Approve icon.svg|center|20px|{{Int string|Yes}}]] || 会议纪要的讨论页
|-
| 106 || Policy || 政策 || [[File:Deletion icon.svg|center|20px|{{Int string|No}}]] || [[Special:MyLanguage/Policies|维基媒体政策方针]]
|-
| 107 || Policy_talk || 政策讨论 || [[File:Approve icon.svg|center|20px|{{Int string|Yes}}]] || 维基媒体政策方针的讨论页
|-
| 108 || Endowment || 捐赠 || [[File:Deletion icon.svg|center|20px|{{Int string|No}}]] || [[Special:MyLanguage/Wikimedia Endowment|维基媒体捐赠]]相关内容
|-
| 109 || Endowment_talk || 捐赠讨论 || [[File:Approve icon.svg|center|20px|{{Int string|Yes}}]] || 维基媒体捐赠相关内容的讨论页
|-
| 110 || Agenda || 议程 || [[File:Deletion icon.svg|center|20px|{{Int string|No}}]] || [[Special:MyLanguage/Meetings|维基媒体基金会理事会会议]]议程
|-
| 111 || Agenda_talk || 议程讨论 || [[File:Approve icon.svg|center|20px|{{Int string|Yes}}]] || 议程的讨论页
|-
| 112 || Archive || {{int|Centralnotice-archive-campaign}} || [[File:Deletion icon.svg|center|20px|{{Int string|No}}]] || 此维基内容的[[Special:MyLanguage/Archive:Main|存档]]
|-
| 113 || Archive_talk || 存档讨论 || [[File:Approve icon.svg|center|20px|{{Int string|Yes}}]] || 已存档内容的讨论页
|-
| 114 || Memory || 记忆 || [[File:Deletion icon.svg|center|20px|{{Int string|No}}]] || [[Special:MyLanguage/Institutional knowledge|机构知识]]相关内容
|-
| 115 || Memory_talk || 记忆讨论 || [[File:Approve icon.svg|center|20px|{{Int string|Yes}}]] || 机构知识相关内容的讨论页
|-
| 116 || Committee || 委员会 || [[File:Deletion icon.svg|center|20px|{{Int string|No}}]] || 维基媒体基金会理事会委员会相关内容
|-
| 117 || Committee_talk || 委员会讨论 || [[File:Approve icon.svg|center|20px|{{Int string|Yes}}]] || 委员会相关内容的讨论页
|-
| 460 || Campaign || 竞赛 || [[File:Deletion icon.svg|center|20px|{{Int string|No}}]] || 用于[[:mw:Special:MyLanguage/Extension:UploadWizard/Campaigns|上传向导竞赛]]
|-
| 461 || Campaign_talk || 竞赛讨论 || [[File:Approve icon.svg|center|20px|{{Int string|Yes}}]] || [[:mw:Special:MyLanguage/Extension:UploadWizard/Campaigns|上传向导竞赛]]的讨论页
|-
| 710 || TimedText || TimedText || [[File:Deletion icon.svg|center|20px|{{Int string|No}}]] || 用于[[:mw:Special:MyLanguage/Extension:TimedMediaHandler|TimedMediaHandler扩展程序]]
|-
| 711 || TimedText_talk || TimedText讨论 || [[File:Approve icon.svg|center|20px|{{Int string|Yes}}]] || [[:mw:Special:MyLanguage/Extension:TimedMediaHandler|TimedMediaHandler扩展程序]]相关内容的讨论页
|-
| 828 || Module || 模块 || [[File:Deletion icon.svg|center|20px|{{Int string|No}}]] || 用于 [[:mw:Special:MyLanguage/Extension:Scribunto|Lua 模块]]
|-
| 829 || Module_talk || 模块讨论 || [[File:Approve icon.svg|center|20px|{{Int string|Yes}}]] || [[:mw:Special:MyLanguage/Extension:Scribunto|Lua 模块]]讨论页
|-
| 1198 || Translations || 翻译 || [[File:Approve icon.svg|center|20px|{{Int string|Yes}}]] || 包含启用[[Special:MyLanguage/Wikimedia:Translations|翻译]]功能的页面的翻译。
|-
| 1199 || Translations_talk || 翻译讨论 || [[File:Approve icon.svg|center|20px|{{Int string|Yes}}]] || 翻译页面的讨论页
|}
参见 MediaWiki.org 上的[[:mw:Special:MyLanguage/Help:Namespaces|帮助:命名空间]]深入了解命名空间,同时也可参见本维基站[[Special:MyLanguage/Wikimedia:Manual of style|格式手册]]中[[Special:MyLanguage/Wikimedia:Manual of style#namespaces|命名空间置放]]小节以获取额外使用信息。
[[Category:Wiki maintenance{{#translation:}}]]
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本维基站点的主要'''[[$1|命名空间]]'''包括:
51ft75m2vhiqmfezf1op66i9oeyozmw
Translations:Template:Governance Wiki navbox/27/zh
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提议的删除($1)
7ceds2yybxtcnwwk6pakftyi22ulclx
Translations:Template:Governance Wiki navbox/34/zh
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提名存档($1)
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Legal:Visual identity guidelines/zh
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Created page with "维基百科是每天由世界上的上百万人使用的珍贵、共享的资源。我们创建了这些指引以授权维基媒体基金会的官方商标(包括维基百科)的重新使用者,以和我们的项目的质量、影响、重要性一致的方式代表我们的身份。"
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<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
维基百科是每天由世界上的上百万人使用的珍贵、共享的资源。我们创建了这些指引以授权维基媒体基金会的官方商标(包括维基百科)的重新使用者,以和我们的项目的质量、影响、重要性一致的方式代表我们的身份。
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikimedia Foundation marks represent much of what our projects and our movement stands for: bold ideas, global collaboration, typography and text, integrity and quality. We ask that everyone who has permission to use these marks keep those values in mind. Using these marks well is a serious responsibility.
</div>
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|我们的身份的元素]]
[[#toc-unified|统一标注]]
[[#toc-globe|地球拼图]]
[[#toc-wordmark|单词标识]]
[[#toc-puzzle|拼图图标]]
[[#toc-w|“W”图标]]
[[#toc-foundation|维基媒体基金会标识]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive Wikipedia identity has evolved over the years since it was introduced in 2003 following a volunteer competition to find a distinctive mark to represent Wikipedia. User Paul Stansifer proposed the original design of the globe in 2003, and shortly afterwards fellow Wikipedian David Friedland made considerable improvements to its styling and puzzle pieces.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Since it was originally introduced, the puzzle globe has undergone a series of small changes — mostly adjustments to correct the choice of other characters representing the first character of the word 'Wikipedia' in various languages. At one point the puzzle globe included a Klingon alphabet character. In May 2010, the Wikimedia Foundation introduced a revised version of the Wikipedia puzzle globe that included corrected characters and a mapping of characters on the reverse of the puzzle globe, all based on a full 3D rendering of the puzzle globe object.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe typically accompanies the Wikipedia wordmark, originally set in Hoefler, but later updated to Linux Libertine, an opensource typeface, to facilitate easier localization of the wordmark in new language editions of the project. Together, we refer to this as theunified mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Online, at wikipedia.org, the wordmark always includes a descriptor 'The Free Encyclopedia,' which is translated into the language of each project.
</div>
你可以在这里阅读与标识历史相关的更多信息,
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|关于官方标识]]
并在维基百科的[[{{lwp|Wikipedia logo}}|维基百科商标]]文章
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
随着时间流逝,我们扩展了构成我们视觉身份的元素。
<div lang="en" dir="ltr" class="mw-content-ltr">
We began with two simple elements, the puzzle globe and the wordmark, which together constitute the unified mark. Two additional elements, the puzzle icon and the W icon, have been proposed to serve specific situations — including digital implementations and design situations with space constraints.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Each element of the Wikipedia identity has been carefully designed to function both independently and when united, collectively echoing the core identity of Wikipedia.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
统一标注
[[File:Wikipedia logo v2 en on white background.svg|200px]]
拼图标识
[[File:Wikipedia affiliative mark.png|120px]]
W图标
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- 地球拼图
</div><div style="margin-top: 85px">
--- 单词标识
</div><div style="margin-top: 10px">
--- 描述符
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Traditionally the unified mark is used to identify Wikipedia in situations where the puzzle globe alone may not be sufficient to represent the project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark is the most desirable variant of the official marks for clearly communicating the presence of Wikipedia, whether through the indication of Wikipedia's actual content, the presence of Wikipedia volunteers and supporters, or to indicate the participation or partnership of Wikipedia with an institution or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
垂直版本
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
水平版本
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
垂直版本的构造
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
水平版本的构造
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
地球拼图的英雄版本展示来自18个语言集合的文字:
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* 日语(片假名)
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* 天城文
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* 西里尔字母
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
有[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|地球图标上展示的文字和语言的完整列表]]。
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
饱和背景上的地球拼图
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
积极的版本
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
饱和区域中带有边框的积极版本
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
带有边框的反转版本
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
低对比度区域中的反转版本
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
带边框的单词标识的构造
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
附属机构用的拼图图标
[[File:Wikipedia affiliative mark.png|150px]]
饱和背景上的积极版本
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
W
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
最大大小<br />
0.75英寸(20毫米,56像素)
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
使用各种添加边框的设备的结合版本
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
最初由[[:m:User:Neolux|Neolux]]于2005年设计,标识维基媒体基金会的标志由一個圆形标志和一个文字标志组成。旨在表示持有一本打开的书的角色。Montserrat字体用于构建此商标的标题和描述符。
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
推荐的垂直版本
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
推荐的水平版本
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
构建
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
本地化示例
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
示例
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|保护我们的标志]]
[[#toc-legal|放置法律属性]]
[[#toc-minimum|最小大小]]
[[#toc-clearspace|明确的空间]]
[[#toc-colorvalues|颜色值]]
[[#toc-donot|不要……]]
[[#toc-WP|维基百科和维基媒体基金会联合品牌创建]]
[[#toc-3dmodel|使用地球拼图3D模型]]
[[#toc-branding|联合品牌创建]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
'''其他维基媒体项目的法律属性'''
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
已注册的统一标志
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的地球拼图
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的单词标识
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的基金会标志
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; 统一标注
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
最小大小<br />
0.75英寸(20毫米,56像素)
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
0.625英寸(16毫米,45像素)
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; 单词标识的积极版本
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; 带有边框的反转的单词标识版本
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; 单一颜色的基金会标识
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
0.5英寸(12毫米,36像素)
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">明确的空间(续上文)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
维基百科身份的颜色调色板很简单:黑色和从灰到白的阴影。
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
黑色是单词标识的所有版本的正确颜色。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在单词标识出现在有颜色的区域的情况下,优先选择黑色边框中的反转版本。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在特殊情况下,可以将单词标识从75%黑反转。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
单词标识的反转最低值是50%黑。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在颜色值为28%灰或更高的区域内,单词标识应为黑色。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
……更改维基百科或相关项目的身份,也不能更改组成它们的任何元素。
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">不同的颜色</span>
不要更改商标的颜色。
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">不同的字体</span>
不要替换或更改地球下方的单词标识的字体。
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">扭曲</span>
不要扭曲或弯曲组成身份的任何元素。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">添加元素</span>
不要向被接受的标志添加装饰性形状。
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">复杂的背景</span>
不要将商标放在带颜色的、有材质的或带图像的背景。标志只应该在白色背景里。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; 大小与格式
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* 你不得使用3D模型创造新的2D渲染或动画。
* 如果你需要2D渲染,请使用[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|提供的渲染中的一个]]。
* 你可以以任何大小3D打印地球图标。
* 模型本身不得被更改、切片或调整。
* 3D模型可以被用作插图或图像的一部分,但不能用于正式的商标或身份鉴别。
* 应该没有对地球图标的添加,除非……
** 你可以创建基底,但请不要和地球标识合并。标识应该保持完整,不应被附着。
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; 颜色
* 打印材料如果是金属,则必须是银;若不是金属,那么必须是淡银色或白色的,并且如果可能必须要用黑色文字。
* 不要用黑色、颜色或带颜色的材料打印地球图标。
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
根据同等强调的原则的放置
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
1n04t8c7gy7eclifcfgxjj6rxk8ly00
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2026-08-22T09:34:38Z
Pristome
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Created page with "维基媒体基金会的商标代表了我们的项目和运动指代了什么——勇敢的意见、全球合作、印刷和文本、完整性和质量。我们要求所有有权限使用这些商标的人记住这些价值。以良好的方式使用这些商标是重大责任。"
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wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
维基百科是每天由世界上的上百万人使用的珍贵、共享的资源。我们创建了这些指引以授权维基媒体基金会的官方商标(包括维基百科)的重新使用者,以和我们的项目的质量、影响、重要性一致的方式代表我们的身份。
维基媒体基金会的商标代表了我们的项目和运动指代了什么——勇敢的意见、全球合作、印刷和文本、完整性和质量。我们要求所有有权限使用这些商标的人记住这些价值。以良好的方式使用这些商标是重大责任。
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|我们的身份的元素]]
[[#toc-unified|统一标注]]
[[#toc-globe|地球拼图]]
[[#toc-wordmark|单词标识]]
[[#toc-puzzle|拼图图标]]
[[#toc-w|“W”图标]]
[[#toc-foundation|维基媒体基金会标识]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive Wikipedia identity has evolved over the years since it was introduced in 2003 following a volunteer competition to find a distinctive mark to represent Wikipedia. User Paul Stansifer proposed the original design of the globe in 2003, and shortly afterwards fellow Wikipedian David Friedland made considerable improvements to its styling and puzzle pieces.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Since it was originally introduced, the puzzle globe has undergone a series of small changes — mostly adjustments to correct the choice of other characters representing the first character of the word 'Wikipedia' in various languages. At one point the puzzle globe included a Klingon alphabet character. In May 2010, the Wikimedia Foundation introduced a revised version of the Wikipedia puzzle globe that included corrected characters and a mapping of characters on the reverse of the puzzle globe, all based on a full 3D rendering of the puzzle globe object.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe typically accompanies the Wikipedia wordmark, originally set in Hoefler, but later updated to Linux Libertine, an opensource typeface, to facilitate easier localization of the wordmark in new language editions of the project. Together, we refer to this as theunified mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Online, at wikipedia.org, the wordmark always includes a descriptor 'The Free Encyclopedia,' which is translated into the language of each project.
</div>
你可以在这里阅读与标识历史相关的更多信息,
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|关于官方标识]]
并在维基百科的[[{{lwp|Wikipedia logo}}|维基百科商标]]文章
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
随着时间流逝,我们扩展了构成我们视觉身份的元素。
<div lang="en" dir="ltr" class="mw-content-ltr">
We began with two simple elements, the puzzle globe and the wordmark, which together constitute the unified mark. Two additional elements, the puzzle icon and the W icon, have been proposed to serve specific situations — including digital implementations and design situations with space constraints.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Each element of the Wikipedia identity has been carefully designed to function both independently and when united, collectively echoing the core identity of Wikipedia.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
统一标注
[[File:Wikipedia logo v2 en on white background.svg|200px]]
拼图标识
[[File:Wikipedia affiliative mark.png|120px]]
W图标
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- 地球拼图
</div><div style="margin-top: 85px">
--- 单词标识
</div><div style="margin-top: 10px">
--- 描述符
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Traditionally the unified mark is used to identify Wikipedia in situations where the puzzle globe alone may not be sufficient to represent the project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark is the most desirable variant of the official marks for clearly communicating the presence of Wikipedia, whether through the indication of Wikipedia's actual content, the presence of Wikipedia volunteers and supporters, or to indicate the participation or partnership of Wikipedia with an institution or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
垂直版本
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
水平版本
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
垂直版本的构造
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
水平版本的构造
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
地球拼图的英雄版本展示来自18个语言集合的文字:
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* 日语(片假名)
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* 天城文
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* 西里尔字母
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
有[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|地球图标上展示的文字和语言的完整列表]]。
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
饱和背景上的地球拼图
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
积极的版本
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
饱和区域中带有边框的积极版本
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
带有边框的反转版本
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
低对比度区域中的反转版本
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
带边框的单词标识的构造
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
附属机构用的拼图图标
[[File:Wikipedia affiliative mark.png|150px]]
饱和背景上的积极版本
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
W
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
最大大小<br />
0.75英寸(20毫米,56像素)
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
使用各种添加边框的设备的结合版本
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
最初由[[:m:User:Neolux|Neolux]]于2005年设计,标识维基媒体基金会的标志由一個圆形标志和一个文字标志组成。旨在表示持有一本打开的书的角色。Montserrat字体用于构建此商标的标题和描述符。
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
推荐的垂直版本
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
推荐的水平版本
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
构建
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
本地化示例
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
示例
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|保护我们的标志]]
[[#toc-legal|放置法律属性]]
[[#toc-minimum|最小大小]]
[[#toc-clearspace|明确的空间]]
[[#toc-colorvalues|颜色值]]
[[#toc-donot|不要……]]
[[#toc-WP|维基百科和维基媒体基金会联合品牌创建]]
[[#toc-3dmodel|使用地球拼图3D模型]]
[[#toc-branding|联合品牌创建]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
'''其他维基媒体项目的法律属性'''
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
已注册的统一标志
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的地球拼图
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的单词标识
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的基金会标志
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; 统一标注
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
最小大小<br />
0.75英寸(20毫米,56像素)
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
0.625英寸(16毫米,45像素)
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; 单词标识的积极版本
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; 带有边框的反转的单词标识版本
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; 单一颜色的基金会标识
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
0.5英寸(12毫米,36像素)
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">明确的空间(续上文)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
维基百科身份的颜色调色板很简单:黑色和从灰到白的阴影。
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
黑色是单词标识的所有版本的正确颜色。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在单词标识出现在有颜色的区域的情况下,优先选择黑色边框中的反转版本。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在特殊情况下,可以将单词标识从75%黑反转。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
单词标识的反转最低值是50%黑。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在颜色值为28%灰或更高的区域内,单词标识应为黑色。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
……更改维基百科或相关项目的身份,也不能更改组成它们的任何元素。
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">不同的颜色</span>
不要更改商标的颜色。
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">不同的字体</span>
不要替换或更改地球下方的单词标识的字体。
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">扭曲</span>
不要扭曲或弯曲组成身份的任何元素。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">添加元素</span>
不要向被接受的标志添加装饰性形状。
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">复杂的背景</span>
不要将商标放在带颜色的、有材质的或带图像的背景。标志只应该在白色背景里。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; 大小与格式
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* 你不得使用3D模型创造新的2D渲染或动画。
* 如果你需要2D渲染,请使用[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|提供的渲染中的一个]]。
* 你可以以任何大小3D打印地球图标。
* 模型本身不得被更改、切片或调整。
* 3D模型可以被用作插图或图像的一部分,但不能用于正式的商标或身份鉴别。
* 应该没有对地球图标的添加,除非……
** 你可以创建基底,但请不要和地球标识合并。标识应该保持完整,不应被附着。
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; 颜色
* 打印材料如果是金属,则必须是银;若不是金属,那么必须是淡银色或白色的,并且如果可能必须要用黑色文字。
* 不要用黑色、颜色或带颜色的材料打印地球图标。
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
根据同等强调的原则的放置
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
j6wcg2n4dc1bbjbn5jf41uwq8z2d1li
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2026-08-22T09:40:00Z
Pristome
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Created page with "自2003年发现代表维基百科身份的独特商标的志愿者比赛以来,独特的维基百科身份近几年已经进化。用户Paul Stansifer在2003年提议地球拼图的原始设计,在很短的一段时间之后维基百科人David Friedland对其样式和拼图的部分做出了很大的改善。"
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wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
维基百科是每天由世界上的上百万人使用的珍贵、共享的资源。我们创建了这些指引以授权维基媒体基金会的官方商标(包括维基百科)的重新使用者,以和我们的项目的质量、影响、重要性一致的方式代表我们的身份。
维基媒体基金会的商标代表了我们的项目和运动指代了什么——勇敢的意见、全球合作、印刷和文本、完整性和质量。我们要求所有有权限使用这些商标的人记住这些价值。以良好的方式使用这些商标是重大责任。
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|我们的身份的元素]]
[[#toc-unified|统一标注]]
[[#toc-globe|地球拼图]]
[[#toc-wordmark|单词标识]]
[[#toc-puzzle|拼图图标]]
[[#toc-w|“W”图标]]
[[#toc-foundation|维基媒体基金会标识]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
自2003年发现代表维基百科身份的独特商标的志愿者比赛以来,独特的维基百科身份近几年已经进化。用户Paul Stansifer在2003年提议地球拼图的原始设计,在很短的一段时间之后维基百科人David Friedland对其样式和拼图的部分做出了很大的改善。
<div lang="en" dir="ltr" class="mw-content-ltr">
Since it was originally introduced, the puzzle globe has undergone a series of small changes — mostly adjustments to correct the choice of other characters representing the first character of the word 'Wikipedia' in various languages. At one point the puzzle globe included a Klingon alphabet character. In May 2010, the Wikimedia Foundation introduced a revised version of the Wikipedia puzzle globe that included corrected characters and a mapping of characters on the reverse of the puzzle globe, all based on a full 3D rendering of the puzzle globe object.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe typically accompanies the Wikipedia wordmark, originally set in Hoefler, but later updated to Linux Libertine, an opensource typeface, to facilitate easier localization of the wordmark in new language editions of the project. Together, we refer to this as theunified mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Online, at wikipedia.org, the wordmark always includes a descriptor 'The Free Encyclopedia,' which is translated into the language of each project.
</div>
你可以在这里阅读与标识历史相关的更多信息,
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|关于官方标识]]
并在维基百科的[[{{lwp|Wikipedia logo}}|维基百科商标]]文章
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
随着时间流逝,我们扩展了构成我们视觉身份的元素。
<div lang="en" dir="ltr" class="mw-content-ltr">
We began with two simple elements, the puzzle globe and the wordmark, which together constitute the unified mark. Two additional elements, the puzzle icon and the W icon, have been proposed to serve specific situations — including digital implementations and design situations with space constraints.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Each element of the Wikipedia identity has been carefully designed to function both independently and when united, collectively echoing the core identity of Wikipedia.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
统一标注
[[File:Wikipedia logo v2 en on white background.svg|200px]]
拼图标识
[[File:Wikipedia affiliative mark.png|120px]]
W图标
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- 地球拼图
</div><div style="margin-top: 85px">
--- 单词标识
</div><div style="margin-top: 10px">
--- 描述符
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Traditionally the unified mark is used to identify Wikipedia in situations where the puzzle globe alone may not be sufficient to represent the project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark is the most desirable variant of the official marks for clearly communicating the presence of Wikipedia, whether through the indication of Wikipedia's actual content, the presence of Wikipedia volunteers and supporters, or to indicate the participation or partnership of Wikipedia with an institution or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
垂直版本
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
水平版本
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
垂直版本的构造
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
水平版本的构造
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
地球拼图的英雄版本展示来自18个语言集合的文字:
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* 日语(片假名)
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* 天城文
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* 西里尔字母
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
有[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|地球图标上展示的文字和语言的完整列表]]。
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
饱和背景上的地球拼图
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
积极的版本
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
饱和区域中带有边框的积极版本
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
带有边框的反转版本
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
低对比度区域中的反转版本
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
带边框的单词标识的构造
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
附属机构用的拼图图标
[[File:Wikipedia affiliative mark.png|150px]]
饱和背景上的积极版本
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
W
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
最大大小<br />
0.75英寸(20毫米,56像素)
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
使用各种添加边框的设备的结合版本
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
最初由[[:m:User:Neolux|Neolux]]于2005年设计,标识维基媒体基金会的标志由一個圆形标志和一个文字标志组成。旨在表示持有一本打开的书的角色。Montserrat字体用于构建此商标的标题和描述符。
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
推荐的垂直版本
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
推荐的水平版本
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
构建
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
本地化示例
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
示例
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|保护我们的标志]]
[[#toc-legal|放置法律属性]]
[[#toc-minimum|最小大小]]
[[#toc-clearspace|明确的空间]]
[[#toc-colorvalues|颜色值]]
[[#toc-donot|不要……]]
[[#toc-WP|维基百科和维基媒体基金会联合品牌创建]]
[[#toc-3dmodel|使用地球拼图3D模型]]
[[#toc-branding|联合品牌创建]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
'''其他维基媒体项目的法律属性'''
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
已注册的统一标志
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的地球拼图
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的单词标识
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的基金会标志
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; 统一标注
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
最小大小<br />
0.75英寸(20毫米,56像素)
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
0.625英寸(16毫米,45像素)
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; 单词标识的积极版本
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; 带有边框的反转的单词标识版本
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; 单一颜色的基金会标识
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
0.5英寸(12毫米,36像素)
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">明确的空间(续上文)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
维基百科身份的颜色调色板很简单:黑色和从灰到白的阴影。
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
黑色是单词标识的所有版本的正确颜色。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在单词标识出现在有颜色的区域的情况下,优先选择黑色边框中的反转版本。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在特殊情况下,可以将单词标识从75%黑反转。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
单词标识的反转最低值是50%黑。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在颜色值为28%灰或更高的区域内,单词标识应为黑色。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
……更改维基百科或相关项目的身份,也不能更改组成它们的任何元素。
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">不同的颜色</span>
不要更改商标的颜色。
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">不同的字体</span>
不要替换或更改地球下方的单词标识的字体。
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">扭曲</span>
不要扭曲或弯曲组成身份的任何元素。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">添加元素</span>
不要向被接受的标志添加装饰性形状。
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">复杂的背景</span>
不要将商标放在带颜色的、有材质的或带图像的背景。标志只应该在白色背景里。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; 大小与格式
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* 你不得使用3D模型创造新的2D渲染或动画。
* 如果你需要2D渲染,请使用[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|提供的渲染中的一个]]。
* 你可以以任何大小3D打印地球图标。
* 模型本身不得被更改、切片或调整。
* 3D模型可以被用作插图或图像的一部分,但不能用于正式的商标或身份鉴别。
* 应该没有对地球图标的添加,除非……
** 你可以创建基底,但请不要和地球标识合并。标识应该保持完整,不应被附着。
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; 颜色
* 打印材料如果是金属,则必须是银;若不是金属,那么必须是淡银色或白色的,并且如果可能必须要用黑色文字。
* 不要用黑色、颜色或带颜色的材料打印地球图标。
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
根据同等强调的原则的放置
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
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Created page with "自其一开始被引入起,地球拼图经历了一系列的小更改——基本上为修正其他代表各种语言中的单词“Wikipedia”的首个字符的字符的选择而做出的调整。有一次地球拼图包含了克林贡语字母表的字符。在2010年5月,维基媒体基金会引入了包含基于地球拼图物体的完整3D渲染的纠正字符和地球拼图反转版本上的字符排列的维基百科拼图的已审核的版本。"
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wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
维基百科是每天由世界上的上百万人使用的珍贵、共享的资源。我们创建了这些指引以授权维基媒体基金会的官方商标(包括维基百科)的重新使用者,以和我们的项目的质量、影响、重要性一致的方式代表我们的身份。
维基媒体基金会的商标代表了我们的项目和运动指代了什么——勇敢的意见、全球合作、印刷和文本、完整性和质量。我们要求所有有权限使用这些商标的人记住这些价值。以良好的方式使用这些商标是重大责任。
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|我们的身份的元素]]
[[#toc-unified|统一标注]]
[[#toc-globe|地球拼图]]
[[#toc-wordmark|单词标识]]
[[#toc-puzzle|拼图图标]]
[[#toc-w|“W”图标]]
[[#toc-foundation|维基媒体基金会标识]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
自2003年发现代表维基百科身份的独特商标的志愿者比赛以来,独特的维基百科身份近几年已经进化。用户Paul Stansifer在2003年提议地球拼图的原始设计,在很短的一段时间之后维基百科人David Friedland对其样式和拼图的部分做出了很大的改善。
自其一开始被引入起,地球拼图经历了一系列的小更改——基本上为修正其他代表各种语言中的单词“Wikipedia”的首个字符的字符的选择而做出的调整。有一次地球拼图包含了克林贡语字母表的字符。在2010年5月,维基媒体基金会引入了包含基于地球拼图物体的完整3D渲染的纠正字符和地球拼图反转版本上的字符排列的维基百科拼图的已审核的版本。
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe typically accompanies the Wikipedia wordmark, originally set in Hoefler, but later updated to Linux Libertine, an opensource typeface, to facilitate easier localization of the wordmark in new language editions of the project. Together, we refer to this as theunified mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Online, at wikipedia.org, the wordmark always includes a descriptor 'The Free Encyclopedia,' which is translated into the language of each project.
</div>
你可以在这里阅读与标识历史相关的更多信息,
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|关于官方标识]]
并在维基百科的[[{{lwp|Wikipedia logo}}|维基百科商标]]文章
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
随着时间流逝,我们扩展了构成我们视觉身份的元素。
<div lang="en" dir="ltr" class="mw-content-ltr">
We began with two simple elements, the puzzle globe and the wordmark, which together constitute the unified mark. Two additional elements, the puzzle icon and the W icon, have been proposed to serve specific situations — including digital implementations and design situations with space constraints.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Each element of the Wikipedia identity has been carefully designed to function both independently and when united, collectively echoing the core identity of Wikipedia.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
统一标注
[[File:Wikipedia logo v2 en on white background.svg|200px]]
拼图标识
[[File:Wikipedia affiliative mark.png|120px]]
W图标
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- 地球拼图
</div><div style="margin-top: 85px">
--- 单词标识
</div><div style="margin-top: 10px">
--- 描述符
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Traditionally the unified mark is used to identify Wikipedia in situations where the puzzle globe alone may not be sufficient to represent the project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark is the most desirable variant of the official marks for clearly communicating the presence of Wikipedia, whether through the indication of Wikipedia's actual content, the presence of Wikipedia volunteers and supporters, or to indicate the participation or partnership of Wikipedia with an institution or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
垂直版本
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
水平版本
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
垂直版本的构造
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
水平版本的构造
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
地球拼图的英雄版本展示来自18个语言集合的文字:
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* 日语(片假名)
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* 天城文
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* 西里尔字母
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
有[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|地球图标上展示的文字和语言的完整列表]]。
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
饱和背景上的地球拼图
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
积极的版本
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
饱和区域中带有边框的积极版本
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
带有边框的反转版本
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
低对比度区域中的反转版本
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
带边框的单词标识的构造
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
附属机构用的拼图图标
[[File:Wikipedia affiliative mark.png|150px]]
饱和背景上的积极版本
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
W
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
最大大小<br />
0.75英寸(20毫米,56像素)
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
使用各种添加边框的设备的结合版本
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
最初由[[:m:User:Neolux|Neolux]]于2005年设计,标识维基媒体基金会的标志由一個圆形标志和一个文字标志组成。旨在表示持有一本打开的书的角色。Montserrat字体用于构建此商标的标题和描述符。
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
推荐的垂直版本
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
推荐的水平版本
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
构建
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
本地化示例
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
示例
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|保护我们的标志]]
[[#toc-legal|放置法律属性]]
[[#toc-minimum|最小大小]]
[[#toc-clearspace|明确的空间]]
[[#toc-colorvalues|颜色值]]
[[#toc-donot|不要……]]
[[#toc-WP|维基百科和维基媒体基金会联合品牌创建]]
[[#toc-3dmodel|使用地球拼图3D模型]]
[[#toc-branding|联合品牌创建]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
'''其他维基媒体项目的法律属性'''
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
已注册的统一标志
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的地球拼图
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的单词标识
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的基金会标志
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; 统一标注
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
最小大小<br />
0.75英寸(20毫米,56像素)
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
0.625英寸(16毫米,45像素)
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; 单词标识的积极版本
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; 带有边框的反转的单词标识版本
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; 单一颜色的基金会标识
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
0.5英寸(12毫米,36像素)
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">明确的空间(续上文)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
维基百科身份的颜色调色板很简单:黑色和从灰到白的阴影。
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
黑色是单词标识的所有版本的正确颜色。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在单词标识出现在有颜色的区域的情况下,优先选择黑色边框中的反转版本。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在特殊情况下,可以将单词标识从75%黑反转。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
单词标识的反转最低值是50%黑。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在颜色值为28%灰或更高的区域内,单词标识应为黑色。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
……更改维基百科或相关项目的身份,也不能更改组成它们的任何元素。
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">不同的颜色</span>
不要更改商标的颜色。
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">不同的字体</span>
不要替换或更改地球下方的单词标识的字体。
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">扭曲</span>
不要扭曲或弯曲组成身份的任何元素。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">添加元素</span>
不要向被接受的标志添加装饰性形状。
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">复杂的背景</span>
不要将商标放在带颜色的、有材质的或带图像的背景。标志只应该在白色背景里。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; 大小与格式
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* 你不得使用3D模型创造新的2D渲染或动画。
* 如果你需要2D渲染,请使用[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|提供的渲染中的一个]]。
* 你可以以任何大小3D打印地球图标。
* 模型本身不得被更改、切片或调整。
* 3D模型可以被用作插图或图像的一部分,但不能用于正式的商标或身份鉴别。
* 应该没有对地球图标的添加,除非……
** 你可以创建基底,但请不要和地球标识合并。标识应该保持完整,不应被附着。
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; 颜色
* 打印材料如果是金属,则必须是银;若不是金属,那么必须是淡银色或白色的,并且如果可能必须要用黑色文字。
* 不要用黑色、颜色或带颜色的材料打印地球图标。
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
根据同等强调的原则的放置
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
t3czr01pr5sfzuxffqfj4fisid04euy
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592314
2026-08-22T10:14:17Z
Pristome
225362
Created page with "地球拼图和维基百科单词标识结合在一起,它们一开始设置在Hoefler,但之后更新到了开源字体Linux Libertine,以实现项目的新语言版本的单词标识的更简易的本地化。我们将它们一起称作统一商标。"
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wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
维基百科是每天由世界上的上百万人使用的珍贵、共享的资源。我们创建了这些指引以授权维基媒体基金会的官方商标(包括维基百科)的重新使用者,以和我们的项目的质量、影响、重要性一致的方式代表我们的身份。
维基媒体基金会的商标代表了我们的项目和运动指代了什么——勇敢的意见、全球合作、印刷和文本、完整性和质量。我们要求所有有权限使用这些商标的人记住这些价值。以良好的方式使用这些商标是重大责任。
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|我们的身份的元素]]
[[#toc-unified|统一标注]]
[[#toc-globe|地球拼图]]
[[#toc-wordmark|单词标识]]
[[#toc-puzzle|拼图图标]]
[[#toc-w|“W”图标]]
[[#toc-foundation|维基媒体基金会标识]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
自2003年发现代表维基百科身份的独特商标的志愿者比赛以来,独特的维基百科身份近几年已经进化。用户Paul Stansifer在2003年提议地球拼图的原始设计,在很短的一段时间之后维基百科人David Friedland对其样式和拼图的部分做出了很大的改善。
自其一开始被引入起,地球拼图经历了一系列的小更改——基本上为修正其他代表各种语言中的单词“Wikipedia”的首个字符的字符的选择而做出的调整。有一次地球拼图包含了克林贡语字母表的字符。在2010年5月,维基媒体基金会引入了包含基于地球拼图物体的完整3D渲染的纠正字符和地球拼图反转版本上的字符排列的维基百科拼图的已审核的版本。
地球拼图和维基百科单词标识结合在一起,它们一开始设置在Hoefler,但之后更新到了开源字体Linux Libertine,以实现项目的新语言版本的单词标识的更简易的本地化。我们将它们一起称作统一商标。
<div lang="en" dir="ltr" class="mw-content-ltr">
Online, at wikipedia.org, the wordmark always includes a descriptor 'The Free Encyclopedia,' which is translated into the language of each project.
</div>
你可以在这里阅读与标识历史相关的更多信息,
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|关于官方标识]]
并在维基百科的[[{{lwp|Wikipedia logo}}|维基百科商标]]文章
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
随着时间流逝,我们扩展了构成我们视觉身份的元素。
<div lang="en" dir="ltr" class="mw-content-ltr">
We began with two simple elements, the puzzle globe and the wordmark, which together constitute the unified mark. Two additional elements, the puzzle icon and the W icon, have been proposed to serve specific situations — including digital implementations and design situations with space constraints.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Each element of the Wikipedia identity has been carefully designed to function both independently and when united, collectively echoing the core identity of Wikipedia.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
统一标注
[[File:Wikipedia logo v2 en on white background.svg|200px]]
拼图标识
[[File:Wikipedia affiliative mark.png|120px]]
W图标
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- 地球拼图
</div><div style="margin-top: 85px">
--- 单词标识
</div><div style="margin-top: 10px">
--- 描述符
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Traditionally the unified mark is used to identify Wikipedia in situations where the puzzle globe alone may not be sufficient to represent the project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark is the most desirable variant of the official marks for clearly communicating the presence of Wikipedia, whether through the indication of Wikipedia's actual content, the presence of Wikipedia volunteers and supporters, or to indicate the participation or partnership of Wikipedia with an institution or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
垂直版本
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
水平版本
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
垂直版本的构造
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
水平版本的构造
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
地球拼图的英雄版本展示来自18个语言集合的文字:
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* 日语(片假名)
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* 天城文
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* 西里尔字母
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
有[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|地球图标上展示的文字和语言的完整列表]]。
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
饱和背景上的地球拼图
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
积极的版本
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
饱和区域中带有边框的积极版本
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
带有边框的反转版本
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
低对比度区域中的反转版本
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
带边框的单词标识的构造
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
附属机构用的拼图图标
[[File:Wikipedia affiliative mark.png|150px]]
饱和背景上的积极版本
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
W
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
最大大小<br />
0.75英寸(20毫米,56像素)
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
使用各种添加边框的设备的结合版本
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
最初由[[:m:User:Neolux|Neolux]]于2005年设计,标识维基媒体基金会的标志由一個圆形标志和一个文字标志组成。旨在表示持有一本打开的书的角色。Montserrat字体用于构建此商标的标题和描述符。
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
推荐的垂直版本
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
推荐的水平版本
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
构建
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
本地化示例
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
示例
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|保护我们的标志]]
[[#toc-legal|放置法律属性]]
[[#toc-minimum|最小大小]]
[[#toc-clearspace|明确的空间]]
[[#toc-colorvalues|颜色值]]
[[#toc-donot|不要……]]
[[#toc-WP|维基百科和维基媒体基金会联合品牌创建]]
[[#toc-3dmodel|使用地球拼图3D模型]]
[[#toc-branding|联合品牌创建]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
'''其他维基媒体项目的法律属性'''
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
已注册的统一标志
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的地球拼图
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的单词标识
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的基金会标志
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; 统一标注
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
最小大小<br />
0.75英寸(20毫米,56像素)
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
0.625英寸(16毫米,45像素)
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; 单词标识的积极版本
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; 带有边框的反转的单词标识版本
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; 单一颜色的基金会标识
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
0.5英寸(12毫米,36像素)
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">明确的空间(续上文)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
维基百科身份的颜色调色板很简单:黑色和从灰到白的阴影。
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
黑色是单词标识的所有版本的正确颜色。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在单词标识出现在有颜色的区域的情况下,优先选择黑色边框中的反转版本。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在特殊情况下,可以将单词标识从75%黑反转。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
单词标识的反转最低值是50%黑。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在颜色值为28%灰或更高的区域内,单词标识应为黑色。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
……更改维基百科或相关项目的身份,也不能更改组成它们的任何元素。
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">不同的颜色</span>
不要更改商标的颜色。
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">不同的字体</span>
不要替换或更改地球下方的单词标识的字体。
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">扭曲</span>
不要扭曲或弯曲组成身份的任何元素。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">添加元素</span>
不要向被接受的标志添加装饰性形状。
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">复杂的背景</span>
不要将商标放在带颜色的、有材质的或带图像的背景。标志只应该在白色背景里。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; 大小与格式
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* 你不得使用3D模型创造新的2D渲染或动画。
* 如果你需要2D渲染,请使用[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|提供的渲染中的一个]]。
* 你可以以任何大小3D打印地球图标。
* 模型本身不得被更改、切片或调整。
* 3D模型可以被用作插图或图像的一部分,但不能用于正式的商标或身份鉴别。
* 应该没有对地球图标的添加,除非……
** 你可以创建基底,但请不要和地球标识合并。标识应该保持完整,不应被附着。
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; 颜色
* 打印材料如果是金属,则必须是银;若不是金属,那么必须是淡银色或白色的,并且如果可能必须要用黑色文字。
* 不要用黑色、颜色或带颜色的材料打印地球图标。
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
根据同等强调的原则的放置
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
69p9esftfu4fieio60dfd8c9h6a2kul
592318
592316
2026-08-22T10:17:48Z
Pristome
225362
Created page with "在网上的wikipedia.org,单词标识总是包含描述性文字“自由的百科全书”,其被翻译成每个项目的语言。"
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wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
维基百科是每天由世界上的上百万人使用的珍贵、共享的资源。我们创建了这些指引以授权维基媒体基金会的官方商标(包括维基百科)的重新使用者,以和我们的项目的质量、影响、重要性一致的方式代表我们的身份。
维基媒体基金会的商标代表了我们的项目和运动指代了什么——勇敢的意见、全球合作、印刷和文本、完整性和质量。我们要求所有有权限使用这些商标的人记住这些价值。以良好的方式使用这些商标是重大责任。
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|我们的身份的元素]]
[[#toc-unified|统一标注]]
[[#toc-globe|地球拼图]]
[[#toc-wordmark|单词标识]]
[[#toc-puzzle|拼图图标]]
[[#toc-w|“W”图标]]
[[#toc-foundation|维基媒体基金会标识]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
自2003年发现代表维基百科身份的独特商标的志愿者比赛以来,独特的维基百科身份近几年已经进化。用户Paul Stansifer在2003年提议地球拼图的原始设计,在很短的一段时间之后维基百科人David Friedland对其样式和拼图的部分做出了很大的改善。
自其一开始被引入起,地球拼图经历了一系列的小更改——基本上为修正其他代表各种语言中的单词“Wikipedia”的首个字符的字符的选择而做出的调整。有一次地球拼图包含了克林贡语字母表的字符。在2010年5月,维基媒体基金会引入了包含基于地球拼图物体的完整3D渲染的纠正字符和地球拼图反转版本上的字符排列的维基百科拼图的已审核的版本。
地球拼图和维基百科单词标识结合在一起,它们一开始设置在Hoefler,但之后更新到了开源字体Linux Libertine,以实现项目的新语言版本的单词标识的更简易的本地化。我们将它们一起称作统一商标。
在网上的wikipedia.org,单词标识总是包含描述性文字“自由的百科全书”,其被翻译成每个项目的语言。
你可以在这里阅读与标识历史相关的更多信息,
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|关于官方标识]]
并在维基百科的[[{{lwp|Wikipedia logo}}|维基百科商标]]文章
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
随着时间流逝,我们扩展了构成我们视觉身份的元素。
<div lang="en" dir="ltr" class="mw-content-ltr">
We began with two simple elements, the puzzle globe and the wordmark, which together constitute the unified mark. Two additional elements, the puzzle icon and the W icon, have been proposed to serve specific situations — including digital implementations and design situations with space constraints.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Each element of the Wikipedia identity has been carefully designed to function both independently and when united, collectively echoing the core identity of Wikipedia.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
统一标注
[[File:Wikipedia logo v2 en on white background.svg|200px]]
拼图标识
[[File:Wikipedia affiliative mark.png|120px]]
W图标
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- 地球拼图
</div><div style="margin-top: 85px">
--- 单词标识
</div><div style="margin-top: 10px">
--- 描述符
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Traditionally the unified mark is used to identify Wikipedia in situations where the puzzle globe alone may not be sufficient to represent the project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark is the most desirable variant of the official marks for clearly communicating the presence of Wikipedia, whether through the indication of Wikipedia's actual content, the presence of Wikipedia volunteers and supporters, or to indicate the participation or partnership of Wikipedia with an institution or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
垂直版本
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
水平版本
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
垂直版本的构造
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
水平版本的构造
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
地球拼图的英雄版本展示来自18个语言集合的文字:
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* 日语(片假名)
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* 天城文
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* 西里尔字母
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
有[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|地球图标上展示的文字和语言的完整列表]]。
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
饱和背景上的地球拼图
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
积极的版本
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
饱和区域中带有边框的积极版本
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
带有边框的反转版本
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
低对比度区域中的反转版本
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
带边框的单词标识的构造
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
附属机构用的拼图图标
[[File:Wikipedia affiliative mark.png|150px]]
饱和背景上的积极版本
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
W
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
最大大小<br />
0.75英寸(20毫米,56像素)
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
使用各种添加边框的设备的结合版本
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
最初由[[:m:User:Neolux|Neolux]]于2005年设计,标识维基媒体基金会的标志由一個圆形标志和一个文字标志组成。旨在表示持有一本打开的书的角色。Montserrat字体用于构建此商标的标题和描述符。
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
推荐的垂直版本
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
推荐的水平版本
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
构建
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
本地化示例
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
示例
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|保护我们的标志]]
[[#toc-legal|放置法律属性]]
[[#toc-minimum|最小大小]]
[[#toc-clearspace|明确的空间]]
[[#toc-colorvalues|颜色值]]
[[#toc-donot|不要……]]
[[#toc-WP|维基百科和维基媒体基金会联合品牌创建]]
[[#toc-3dmodel|使用地球拼图3D模型]]
[[#toc-branding|联合品牌创建]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
'''其他维基媒体项目的法律属性'''
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
已注册的统一标志
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的地球拼图
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的单词标识
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的基金会标志
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; 统一标注
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
最小大小<br />
0.75英寸(20毫米,56像素)
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
0.625英寸(16毫米,45像素)
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; 单词标识的积极版本
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; 带有边框的反转的单词标识版本
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; 单一颜色的基金会标识
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
0.5英寸(12毫米,36像素)
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">明确的空间(续上文)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
维基百科身份的颜色调色板很简单:黑色和从灰到白的阴影。
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
黑色是单词标识的所有版本的正确颜色。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在单词标识出现在有颜色的区域的情况下,优先选择黑色边框中的反转版本。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在特殊情况下,可以将单词标识从75%黑反转。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
单词标识的反转最低值是50%黑。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在颜色值为28%灰或更高的区域内,单词标识应为黑色。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
……更改维基百科或相关项目的身份,也不能更改组成它们的任何元素。
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">不同的颜色</span>
不要更改商标的颜色。
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">不同的字体</span>
不要替换或更改地球下方的单词标识的字体。
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">扭曲</span>
不要扭曲或弯曲组成身份的任何元素。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">添加元素</span>
不要向被接受的标志添加装饰性形状。
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">复杂的背景</span>
不要将商标放在带颜色的、有材质的或带图像的背景。标志只应该在白色背景里。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; 大小与格式
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* 你不得使用3D模型创造新的2D渲染或动画。
* 如果你需要2D渲染,请使用[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|提供的渲染中的一个]]。
* 你可以以任何大小3D打印地球图标。
* 模型本身不得被更改、切片或调整。
* 3D模型可以被用作插图或图像的一部分,但不能用于正式的商标或身份鉴别。
* 应该没有对地球图标的添加,除非……
** 你可以创建基底,但请不要和地球标识合并。标识应该保持完整,不应被附着。
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; 颜色
* 打印材料如果是金属,则必须是银;若不是金属,那么必须是淡银色或白色的,并且如果可能必须要用黑色文字。
* 不要用黑色、颜色或带颜色的材料打印地球图标。
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
根据同等强调的原则的放置
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
7a1uijxfyruuyih0chei2asw0qlwj3t
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Created page with "我们以两个简易的元素——地球拼图和单词标识开始,它们一起构成了统一商标。两个附加元素,拼图图标和W图标,曾被提议用于服务于特定情况——包括数字实行和带有空间限制的设计情况。"
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wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
维基百科是每天由世界上的上百万人使用的珍贵、共享的资源。我们创建了这些指引以授权维基媒体基金会的官方商标(包括维基百科)的重新使用者,以和我们的项目的质量、影响、重要性一致的方式代表我们的身份。
维基媒体基金会的商标代表了我们的项目和运动指代了什么——勇敢的意见、全球合作、印刷和文本、完整性和质量。我们要求所有有权限使用这些商标的人记住这些价值。以良好的方式使用这些商标是重大责任。
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|我们的身份的元素]]
[[#toc-unified|统一标注]]
[[#toc-globe|地球拼图]]
[[#toc-wordmark|单词标识]]
[[#toc-puzzle|拼图图标]]
[[#toc-w|“W”图标]]
[[#toc-foundation|维基媒体基金会标识]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
自2003年发现代表维基百科身份的独特商标的志愿者比赛以来,独特的维基百科身份近几年已经进化。用户Paul Stansifer在2003年提议地球拼图的原始设计,在很短的一段时间之后维基百科人David Friedland对其样式和拼图的部分做出了很大的改善。
自其一开始被引入起,地球拼图经历了一系列的小更改——基本上为修正其他代表各种语言中的单词“Wikipedia”的首个字符的字符的选择而做出的调整。有一次地球拼图包含了克林贡语字母表的字符。在2010年5月,维基媒体基金会引入了包含基于地球拼图物体的完整3D渲染的纠正字符和地球拼图反转版本上的字符排列的维基百科拼图的已审核的版本。
地球拼图和维基百科单词标识结合在一起,它们一开始设置在Hoefler,但之后更新到了开源字体Linux Libertine,以实现项目的新语言版本的单词标识的更简易的本地化。我们将它们一起称作统一商标。
在网上的wikipedia.org,单词标识总是包含描述性文字“自由的百科全书”,其被翻译成每个项目的语言。
你可以在这里阅读与标识历史相关的更多信息,
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|关于官方标识]]
并在维基百科的[[{{lwp|Wikipedia logo}}|维基百科商标]]文章
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
随着时间流逝,我们扩展了构成我们视觉身份的元素。
我们以两个简易的元素——地球拼图和单词标识开始,它们一起构成了统一商标。两个附加元素,拼图图标和W图标,曾被提议用于服务于特定情况——包括数字实行和带有空间限制的设计情况。
<div lang="en" dir="ltr" class="mw-content-ltr">
Each element of the Wikipedia identity has been carefully designed to function both independently and when united, collectively echoing the core identity of Wikipedia.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
统一标注
[[File:Wikipedia logo v2 en on white background.svg|200px]]
拼图标识
[[File:Wikipedia affiliative mark.png|120px]]
W图标
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- 地球拼图
</div><div style="margin-top: 85px">
--- 单词标识
</div><div style="margin-top: 10px">
--- 描述符
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Traditionally the unified mark is used to identify Wikipedia in situations where the puzzle globe alone may not be sufficient to represent the project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark is the most desirable variant of the official marks for clearly communicating the presence of Wikipedia, whether through the indication of Wikipedia's actual content, the presence of Wikipedia volunteers and supporters, or to indicate the participation or partnership of Wikipedia with an institution or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
垂直版本
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
水平版本
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
垂直版本的构造
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
水平版本的构造
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
地球拼图的英雄版本展示来自18个语言集合的文字:
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* 日语(片假名)
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* 天城文
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* 西里尔字母
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
有[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|地球图标上展示的文字和语言的完整列表]]。
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
饱和背景上的地球拼图
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
积极的版本
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
饱和区域中带有边框的积极版本
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
带有边框的反转版本
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
低对比度区域中的反转版本
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
带边框的单词标识的构造
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
附属机构用的拼图图标
[[File:Wikipedia affiliative mark.png|150px]]
饱和背景上的积极版本
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
W
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
最大大小<br />
0.75英寸(20毫米,56像素)
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
使用各种添加边框的设备的结合版本
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
最初由[[:m:User:Neolux|Neolux]]于2005年设计,标识维基媒体基金会的标志由一個圆形标志和一个文字标志组成。旨在表示持有一本打开的书的角色。Montserrat字体用于构建此商标的标题和描述符。
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
推荐的垂直版本
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
推荐的水平版本
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
构建
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
本地化示例
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
示例
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|保护我们的标志]]
[[#toc-legal|放置法律属性]]
[[#toc-minimum|最小大小]]
[[#toc-clearspace|明确的空间]]
[[#toc-colorvalues|颜色值]]
[[#toc-donot|不要……]]
[[#toc-WP|维基百科和维基媒体基金会联合品牌创建]]
[[#toc-3dmodel|使用地球拼图3D模型]]
[[#toc-branding|联合品牌创建]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
'''其他维基媒体项目的法律属性'''
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
已注册的统一标志
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的地球拼图
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的单词标识
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的基金会标志
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; 统一标注
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
最小大小<br />
0.75英寸(20毫米,56像素)
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
0.625英寸(16毫米,45像素)
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; 单词标识的积极版本
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; 带有边框的反转的单词标识版本
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; 单一颜色的基金会标识
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
0.5英寸(12毫米,36像素)
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">明确的空间(续上文)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
维基百科身份的颜色调色板很简单:黑色和从灰到白的阴影。
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
黑色是单词标识的所有版本的正确颜色。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在单词标识出现在有颜色的区域的情况下,优先选择黑色边框中的反转版本。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在特殊情况下,可以将单词标识从75%黑反转。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
单词标识的反转最低值是50%黑。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在颜色值为28%灰或更高的区域内,单词标识应为黑色。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
……更改维基百科或相关项目的身份,也不能更改组成它们的任何元素。
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">不同的颜色</span>
不要更改商标的颜色。
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">不同的字体</span>
不要替换或更改地球下方的单词标识的字体。
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">扭曲</span>
不要扭曲或弯曲组成身份的任何元素。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">添加元素</span>
不要向被接受的标志添加装饰性形状。
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">复杂的背景</span>
不要将商标放在带颜色的、有材质的或带图像的背景。标志只应该在白色背景里。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; 大小与格式
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* 你不得使用3D模型创造新的2D渲染或动画。
* 如果你需要2D渲染,请使用[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|提供的渲染中的一个]]。
* 你可以以任何大小3D打印地球图标。
* 模型本身不得被更改、切片或调整。
* 3D模型可以被用作插图或图像的一部分,但不能用于正式的商标或身份鉴别。
* 应该没有对地球图标的添加,除非……
** 你可以创建基底,但请不要和地球标识合并。标识应该保持完整,不应被附着。
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; 颜色
* 打印材料如果是金属,则必须是银;若不是金属,那么必须是淡银色或白色的,并且如果可能必须要用黑色文字。
* 不要用黑色、颜色或带颜色的材料打印地球图标。
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
根据同等强调的原则的放置
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
n2au9ty5dpimduwuw7g4q4kvelimzic
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2026-08-22T10:30:32Z
Pristome
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Created page with "维基百科身份的每个元素均已被用心设计以在单独存在和结合时起作用,共同地传播维基百科的核心身份。"
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wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
维基百科是每天由世界上的上百万人使用的珍贵、共享的资源。我们创建了这些指引以授权维基媒体基金会的官方商标(包括维基百科)的重新使用者,以和我们的项目的质量、影响、重要性一致的方式代表我们的身份。
维基媒体基金会的商标代表了我们的项目和运动指代了什么——勇敢的意见、全球合作、印刷和文本、完整性和质量。我们要求所有有权限使用这些商标的人记住这些价值。以良好的方式使用这些商标是重大责任。
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|我们的身份的元素]]
[[#toc-unified|统一标注]]
[[#toc-globe|地球拼图]]
[[#toc-wordmark|单词标识]]
[[#toc-puzzle|拼图图标]]
[[#toc-w|“W”图标]]
[[#toc-foundation|维基媒体基金会标识]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
自2003年发现代表维基百科身份的独特商标的志愿者比赛以来,独特的维基百科身份近几年已经进化。用户Paul Stansifer在2003年提议地球拼图的原始设计,在很短的一段时间之后维基百科人David Friedland对其样式和拼图的部分做出了很大的改善。
自其一开始被引入起,地球拼图经历了一系列的小更改——基本上为修正其他代表各种语言中的单词“Wikipedia”的首个字符的字符的选择而做出的调整。有一次地球拼图包含了克林贡语字母表的字符。在2010年5月,维基媒体基金会引入了包含基于地球拼图物体的完整3D渲染的纠正字符和地球拼图反转版本上的字符排列的维基百科拼图的已审核的版本。
地球拼图和维基百科单词标识结合在一起,它们一开始设置在Hoefler,但之后更新到了开源字体Linux Libertine,以实现项目的新语言版本的单词标识的更简易的本地化。我们将它们一起称作统一商标。
在网上的wikipedia.org,单词标识总是包含描述性文字“自由的百科全书”,其被翻译成每个项目的语言。
你可以在这里阅读与标识历史相关的更多信息,
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|关于官方标识]]
并在维基百科的[[{{lwp|Wikipedia logo}}|维基百科商标]]文章
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
随着时间流逝,我们扩展了构成我们视觉身份的元素。
我们以两个简易的元素——地球拼图和单词标识开始,它们一起构成了统一商标。两个附加元素,拼图图标和W图标,曾被提议用于服务于特定情况——包括数字实行和带有空间限制的设计情况。
维基百科身份的每个元素均已被用心设计以在单独存在和结合时起作用,共同地传播维基百科的核心身份。</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
统一标注
[[File:Wikipedia logo v2 en on white background.svg|200px]]
拼图标识
[[File:Wikipedia affiliative mark.png|120px]]
W图标
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- 地球拼图
</div><div style="margin-top: 85px">
--- 单词标识
</div><div style="margin-top: 10px">
--- 描述符
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Traditionally the unified mark is used to identify Wikipedia in situations where the puzzle globe alone may not be sufficient to represent the project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark is the most desirable variant of the official marks for clearly communicating the presence of Wikipedia, whether through the indication of Wikipedia's actual content, the presence of Wikipedia volunteers and supporters, or to indicate the participation or partnership of Wikipedia with an institution or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
垂直版本
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
水平版本
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
垂直版本的构造
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
水平版本的构造
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
地球拼图的英雄版本展示来自18个语言集合的文字:
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* 日语(片假名)
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* 天城文
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* 西里尔字母
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
有[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|地球图标上展示的文字和语言的完整列表]]。
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
饱和背景上的地球拼图
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
积极的版本
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
饱和区域中带有边框的积极版本
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
带有边框的反转版本
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
低对比度区域中的反转版本
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
带边框的单词标识的构造
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
附属机构用的拼图图标
[[File:Wikipedia affiliative mark.png|150px]]
饱和背景上的积极版本
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
W
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
最大大小<br />
0.75英寸(20毫米,56像素)
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
使用各种添加边框的设备的结合版本
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
最初由[[:m:User:Neolux|Neolux]]于2005年设计,标识维基媒体基金会的标志由一個圆形标志和一个文字标志组成。旨在表示持有一本打开的书的角色。Montserrat字体用于构建此商标的标题和描述符。
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
推荐的垂直版本
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
推荐的水平版本
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
构建
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
本地化示例
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
示例
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|保护我们的标志]]
[[#toc-legal|放置法律属性]]
[[#toc-minimum|最小大小]]
[[#toc-clearspace|明确的空间]]
[[#toc-colorvalues|颜色值]]
[[#toc-donot|不要……]]
[[#toc-WP|维基百科和维基媒体基金会联合品牌创建]]
[[#toc-3dmodel|使用地球拼图3D模型]]
[[#toc-branding|联合品牌创建]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
'''其他维基媒体项目的法律属性'''
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
已注册的统一标志
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的地球拼图
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的单词标识
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的基金会标志
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; 统一标注
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
最小大小<br />
0.75英寸(20毫米,56像素)
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
0.625英寸(16毫米,45像素)
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; 单词标识的积极版本
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; 带有边框的反转的单词标识版本
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; 单一颜色的基金会标识
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
0.5英寸(12毫米,36像素)
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">明确的空间(续上文)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
维基百科身份的颜色调色板很简单:黑色和从灰到白的阴影。
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
黑色是单词标识的所有版本的正确颜色。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在单词标识出现在有颜色的区域的情况下,优先选择黑色边框中的反转版本。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在特殊情况下,可以将单词标识从75%黑反转。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
单词标识的反转最低值是50%黑。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在颜色值为28%灰或更高的区域内,单词标识应为黑色。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
……更改维基百科或相关项目的身份,也不能更改组成它们的任何元素。
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">不同的颜色</span>
不要更改商标的颜色。
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">不同的字体</span>
不要替换或更改地球下方的单词标识的字体。
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">扭曲</span>
不要扭曲或弯曲组成身份的任何元素。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">添加元素</span>
不要向被接受的标志添加装饰性形状。
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">复杂的背景</span>
不要将商标放在带颜色的、有材质的或带图像的背景。标志只应该在白色背景里。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; 大小与格式
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* 你不得使用3D模型创造新的2D渲染或动画。
* 如果你需要2D渲染,请使用[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|提供的渲染中的一个]]。
* 你可以以任何大小3D打印地球图标。
* 模型本身不得被更改、切片或调整。
* 3D模型可以被用作插图或图像的一部分,但不能用于正式的商标或身份鉴别。
* 应该没有对地球图标的添加,除非……
** 你可以创建基底,但请不要和地球标识合并。标识应该保持完整,不应被附着。
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; 颜色
* 打印材料如果是金属,则必须是银;若不是金属,那么必须是淡银色或白色的,并且如果可能必须要用黑色文字。
* 不要用黑色、颜色或带颜色的材料打印地球图标。
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
根据同等强调的原则的放置
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
j9ar0u21a2x0zzqbjnfmb2z9iat06c4
592324
592322
2026-08-22T10:31:52Z
Pristome
225362
Created page with "在传统情况下,统一标识用于在地球拼图单独存在时不能充分代表项目时鉴别维基百科。"
592324
wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
维基百科是每天由世界上的上百万人使用的珍贵、共享的资源。我们创建了这些指引以授权维基媒体基金会的官方商标(包括维基百科)的重新使用者,以和我们的项目的质量、影响、重要性一致的方式代表我们的身份。
维基媒体基金会的商标代表了我们的项目和运动指代了什么——勇敢的意见、全球合作、印刷和文本、完整性和质量。我们要求所有有权限使用这些商标的人记住这些价值。以良好的方式使用这些商标是重大责任。
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|我们的身份的元素]]
[[#toc-unified|统一标注]]
[[#toc-globe|地球拼图]]
[[#toc-wordmark|单词标识]]
[[#toc-puzzle|拼图图标]]
[[#toc-w|“W”图标]]
[[#toc-foundation|维基媒体基金会标识]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
自2003年发现代表维基百科身份的独特商标的志愿者比赛以来,独特的维基百科身份近几年已经进化。用户Paul Stansifer在2003年提议地球拼图的原始设计,在很短的一段时间之后维基百科人David Friedland对其样式和拼图的部分做出了很大的改善。
自其一开始被引入起,地球拼图经历了一系列的小更改——基本上为修正其他代表各种语言中的单词“Wikipedia”的首个字符的字符的选择而做出的调整。有一次地球拼图包含了克林贡语字母表的字符。在2010年5月,维基媒体基金会引入了包含基于地球拼图物体的完整3D渲染的纠正字符和地球拼图反转版本上的字符排列的维基百科拼图的已审核的版本。
地球拼图和维基百科单词标识结合在一起,它们一开始设置在Hoefler,但之后更新到了开源字体Linux Libertine,以实现项目的新语言版本的单词标识的更简易的本地化。我们将它们一起称作统一商标。
在网上的wikipedia.org,单词标识总是包含描述性文字“自由的百科全书”,其被翻译成每个项目的语言。
你可以在这里阅读与标识历史相关的更多信息,
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|关于官方标识]]
并在维基百科的[[{{lwp|Wikipedia logo}}|维基百科商标]]文章
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
随着时间流逝,我们扩展了构成我们视觉身份的元素。
我们以两个简易的元素——地球拼图和单词标识开始,它们一起构成了统一商标。两个附加元素,拼图图标和W图标,曾被提议用于服务于特定情况——包括数字实行和带有空间限制的设计情况。
维基百科身份的每个元素均已被用心设计以在单独存在和结合时起作用,共同地传播维基百科的核心身份。</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
统一标注
[[File:Wikipedia logo v2 en on white background.svg|200px]]
拼图标识
[[File:Wikipedia affiliative mark.png|120px]]
W图标
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- 地球拼图
</div><div style="margin-top: 85px">
--- 单词标识
</div><div style="margin-top: 10px">
--- 描述符
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
在传统情况下,统一标识用于在地球拼图单独存在时不能充分代表项目时鉴别维基百科。
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark is the most desirable variant of the official marks for clearly communicating the presence of Wikipedia, whether through the indication of Wikipedia's actual content, the presence of Wikipedia volunteers and supporters, or to indicate the participation or partnership of Wikipedia with an institution or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
垂直版本
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
水平版本
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
垂直版本的构造
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
水平版本的构造
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
地球拼图的英雄版本展示来自18个语言集合的文字:
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* 日语(片假名)
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* 天城文
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* 西里尔字母
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
有[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|地球图标上展示的文字和语言的完整列表]]。
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
饱和背景上的地球拼图
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
积极的版本
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
饱和区域中带有边框的积极版本
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
带有边框的反转版本
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
低对比度区域中的反转版本
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
带边框的单词标识的构造
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
附属机构用的拼图图标
[[File:Wikipedia affiliative mark.png|150px]]
饱和背景上的积极版本
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
W
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
最大大小<br />
0.75英寸(20毫米,56像素)
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
使用各种添加边框的设备的结合版本
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
最初由[[:m:User:Neolux|Neolux]]于2005年设计,标识维基媒体基金会的标志由一個圆形标志和一个文字标志组成。旨在表示持有一本打开的书的角色。Montserrat字体用于构建此商标的标题和描述符。
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
推荐的垂直版本
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
推荐的水平版本
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
构建
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
本地化示例
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
示例
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|保护我们的标志]]
[[#toc-legal|放置法律属性]]
[[#toc-minimum|最小大小]]
[[#toc-clearspace|明确的空间]]
[[#toc-colorvalues|颜色值]]
[[#toc-donot|不要……]]
[[#toc-WP|维基百科和维基媒体基金会联合品牌创建]]
[[#toc-3dmodel|使用地球拼图3D模型]]
[[#toc-branding|联合品牌创建]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
'''其他维基媒体项目的法律属性'''
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
已注册的统一标志
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的地球拼图
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的单词标识
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的基金会标志
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; 统一标注
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
最小大小<br />
0.75英寸(20毫米,56像素)
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
0.625英寸(16毫米,45像素)
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; 单词标识的积极版本
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; 带有边框的反转的单词标识版本
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; 单一颜色的基金会标识
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
0.5英寸(12毫米,36像素)
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">明确的空间(续上文)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
维基百科身份的颜色调色板很简单:黑色和从灰到白的阴影。
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
黑色是单词标识的所有版本的正确颜色。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在单词标识出现在有颜色的区域的情况下,优先选择黑色边框中的反转版本。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在特殊情况下,可以将单词标识从75%黑反转。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
单词标识的反转最低值是50%黑。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在颜色值为28%灰或更高的区域内,单词标识应为黑色。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
……更改维基百科或相关项目的身份,也不能更改组成它们的任何元素。
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">不同的颜色</span>
不要更改商标的颜色。
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">不同的字体</span>
不要替换或更改地球下方的单词标识的字体。
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">扭曲</span>
不要扭曲或弯曲组成身份的任何元素。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">添加元素</span>
不要向被接受的标志添加装饰性形状。
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">复杂的背景</span>
不要将商标放在带颜色的、有材质的或带图像的背景。标志只应该在白色背景里。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; 大小与格式
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* 你不得使用3D模型创造新的2D渲染或动画。
* 如果你需要2D渲染,请使用[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|提供的渲染中的一个]]。
* 你可以以任何大小3D打印地球图标。
* 模型本身不得被更改、切片或调整。
* 3D模型可以被用作插图或图像的一部分,但不能用于正式的商标或身份鉴别。
* 应该没有对地球图标的添加,除非……
** 你可以创建基底,但请不要和地球标识合并。标识应该保持完整,不应被附着。
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; 颜色
* 打印材料如果是金属,则必须是银;若不是金属,那么必须是淡银色或白色的,并且如果可能必须要用黑色文字。
* 不要用黑色、颜色或带颜色的材料打印地球图标。
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
根据同等强调的原则的放置
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
mndxkff2wbo8kbszzkuphcl17hi994e
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Created page with "单词标识是用于清晰交流维基百科的存在的官方商标的最想要的变种,无论是通过表明维基百科的实际内容、维基百科志愿者和支持者的存在还是为了表明与机构或项目一起参与维基百科或作为其伙伴。"
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wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
维基百科是每天由世界上的上百万人使用的珍贵、共享的资源。我们创建了这些指引以授权维基媒体基金会的官方商标(包括维基百科)的重新使用者,以和我们的项目的质量、影响、重要性一致的方式代表我们的身份。
维基媒体基金会的商标代表了我们的项目和运动指代了什么——勇敢的意见、全球合作、印刷和文本、完整性和质量。我们要求所有有权限使用这些商标的人记住这些价值。以良好的方式使用这些商标是重大责任。
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|我们的身份的元素]]
[[#toc-unified|统一标注]]
[[#toc-globe|地球拼图]]
[[#toc-wordmark|单词标识]]
[[#toc-puzzle|拼图图标]]
[[#toc-w|“W”图标]]
[[#toc-foundation|维基媒体基金会标识]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
自2003年发现代表维基百科身份的独特商标的志愿者比赛以来,独特的维基百科身份近几年已经进化。用户Paul Stansifer在2003年提议地球拼图的原始设计,在很短的一段时间之后维基百科人David Friedland对其样式和拼图的部分做出了很大的改善。
自其一开始被引入起,地球拼图经历了一系列的小更改——基本上为修正其他代表各种语言中的单词“Wikipedia”的首个字符的字符的选择而做出的调整。有一次地球拼图包含了克林贡语字母表的字符。在2010年5月,维基媒体基金会引入了包含基于地球拼图物体的完整3D渲染的纠正字符和地球拼图反转版本上的字符排列的维基百科拼图的已审核的版本。
地球拼图和维基百科单词标识结合在一起,它们一开始设置在Hoefler,但之后更新到了开源字体Linux Libertine,以实现项目的新语言版本的单词标识的更简易的本地化。我们将它们一起称作统一商标。
在网上的wikipedia.org,单词标识总是包含描述性文字“自由的百科全书”,其被翻译成每个项目的语言。
你可以在这里阅读与标识历史相关的更多信息,
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|关于官方标识]]
并在维基百科的[[{{lwp|Wikipedia logo}}|维基百科商标]]文章
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
随着时间流逝,我们扩展了构成我们视觉身份的元素。
我们以两个简易的元素——地球拼图和单词标识开始,它们一起构成了统一商标。两个附加元素,拼图图标和W图标,曾被提议用于服务于特定情况——包括数字实行和带有空间限制的设计情况。
维基百科身份的每个元素均已被用心设计以在单独存在和结合时起作用,共同地传播维基百科的核心身份。</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
统一标注
[[File:Wikipedia logo v2 en on white background.svg|200px]]
拼图标识
[[File:Wikipedia affiliative mark.png|120px]]
W图标
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- 地球拼图
</div><div style="margin-top: 85px">
--- 单词标识
</div><div style="margin-top: 10px">
--- 描述符
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
在传统情况下,统一标识用于在地球拼图单独存在时不能充分代表项目时鉴别维基百科。
单词标识是用于清晰交流维基百科的存在的官方商标的最想要的变种,无论是通过表明维基百科的实际内容、维基百科志愿者和支持者的存在还是为了表明与机构或项目一起参与维基百科或作为其伙伴。
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the classic top and bottom configuration of the unified mark are not conventional, the horizontal version can be used.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
垂直版本
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
水平版本
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
垂直版本的构造
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
水平版本的构造
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
地球拼图的英雄版本展示来自18个语言集合的文字:
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* 日语(片假名)
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* 天城文
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* 西里尔字母
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
有[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|地球图标上展示的文字和语言的完整列表]]。
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
饱和背景上的地球拼图
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
积极的版本
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
饱和区域中带有边框的积极版本
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
带有边框的反转版本
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
低对比度区域中的反转版本
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
带边框的单词标识的构造
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
附属机构用的拼图图标
[[File:Wikipedia affiliative mark.png|150px]]
饱和背景上的积极版本
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
W
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
最大大小<br />
0.75英寸(20毫米,56像素)
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
使用各种添加边框的设备的结合版本
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
最初由[[:m:User:Neolux|Neolux]]于2005年设计,标识维基媒体基金会的标志由一個圆形标志和一个文字标志组成。旨在表示持有一本打开的书的角色。Montserrat字体用于构建此商标的标题和描述符。
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
推荐的垂直版本
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
推荐的水平版本
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
构建
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
本地化示例
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
示例
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|保护我们的标志]]
[[#toc-legal|放置法律属性]]
[[#toc-minimum|最小大小]]
[[#toc-clearspace|明确的空间]]
[[#toc-colorvalues|颜色值]]
[[#toc-donot|不要……]]
[[#toc-WP|维基百科和维基媒体基金会联合品牌创建]]
[[#toc-3dmodel|使用地球拼图3D模型]]
[[#toc-branding|联合品牌创建]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
'''其他维基媒体项目的法律属性'''
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
已注册的统一标志
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的地球拼图
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的单词标识
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的基金会标志
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; 统一标注
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
最小大小<br />
0.75英寸(20毫米,56像素)
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
0.625英寸(16毫米,45像素)
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; 单词标识的积极版本
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; 带有边框的反转的单词标识版本
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; 单一颜色的基金会标识
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
0.5英寸(12毫米,36像素)
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">明确的空间(续上文)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
维基百科身份的颜色调色板很简单:黑色和从灰到白的阴影。
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
黑色是单词标识的所有版本的正确颜色。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在单词标识出现在有颜色的区域的情况下,优先选择黑色边框中的反转版本。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在特殊情况下,可以将单词标识从75%黑反转。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
单词标识的反转最低值是50%黑。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在颜色值为28%灰或更高的区域内,单词标识应为黑色。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
……更改维基百科或相关项目的身份,也不能更改组成它们的任何元素。
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">不同的颜色</span>
不要更改商标的颜色。
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">不同的字体</span>
不要替换或更改地球下方的单词标识的字体。
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">扭曲</span>
不要扭曲或弯曲组成身份的任何元素。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">添加元素</span>
不要向被接受的标志添加装饰性形状。
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">复杂的背景</span>
不要将商标放在带颜色的、有材质的或带图像的背景。标志只应该在白色背景里。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; 大小与格式
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* 你不得使用3D模型创造新的2D渲染或动画。
* 如果你需要2D渲染,请使用[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|提供的渲染中的一个]]。
* 你可以以任何大小3D打印地球图标。
* 模型本身不得被更改、切片或调整。
* 3D模型可以被用作插图或图像的一部分,但不能用于正式的商标或身份鉴别。
* 应该没有对地球图标的添加,除非……
** 你可以创建基底,但请不要和地球标识合并。标识应该保持完整,不应被附着。
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; 颜色
* 打印材料如果是金属,则必须是银;若不是金属,那么必须是淡银色或白色的,并且如果可能必须要用黑色文字。
* 不要用黑色、颜色或带颜色的材料打印地球图标。
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
根据同等强调的原则的放置
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
3nd9t0gqm770ixxk2a2o1jgvlpqbnw5
592328
592326
2026-08-22T10:39:41Z
Pristome
225362
Created page with "在统一标识的经典的顶部与底部配置不常规时,可以使用水平版本。"
592328
wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
维基百科是每天由世界上的上百万人使用的珍贵、共享的资源。我们创建了这些指引以授权维基媒体基金会的官方商标(包括维基百科)的重新使用者,以和我们的项目的质量、影响、重要性一致的方式代表我们的身份。
维基媒体基金会的商标代表了我们的项目和运动指代了什么——勇敢的意见、全球合作、印刷和文本、完整性和质量。我们要求所有有权限使用这些商标的人记住这些价值。以良好的方式使用这些商标是重大责任。
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|我们的身份的元素]]
[[#toc-unified|统一标注]]
[[#toc-globe|地球拼图]]
[[#toc-wordmark|单词标识]]
[[#toc-puzzle|拼图图标]]
[[#toc-w|“W”图标]]
[[#toc-foundation|维基媒体基金会标识]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
自2003年发现代表维基百科身份的独特商标的志愿者比赛以来,独特的维基百科身份近几年已经进化。用户Paul Stansifer在2003年提议地球拼图的原始设计,在很短的一段时间之后维基百科人David Friedland对其样式和拼图的部分做出了很大的改善。
自其一开始被引入起,地球拼图经历了一系列的小更改——基本上为修正其他代表各种语言中的单词“Wikipedia”的首个字符的字符的选择而做出的调整。有一次地球拼图包含了克林贡语字母表的字符。在2010年5月,维基媒体基金会引入了包含基于地球拼图物体的完整3D渲染的纠正字符和地球拼图反转版本上的字符排列的维基百科拼图的已审核的版本。
地球拼图和维基百科单词标识结合在一起,它们一开始设置在Hoefler,但之后更新到了开源字体Linux Libertine,以实现项目的新语言版本的单词标识的更简易的本地化。我们将它们一起称作统一商标。
在网上的wikipedia.org,单词标识总是包含描述性文字“自由的百科全书”,其被翻译成每个项目的语言。
你可以在这里阅读与标识历史相关的更多信息,
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|关于官方标识]]
并在维基百科的[[{{lwp|Wikipedia logo}}|维基百科商标]]文章
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
随着时间流逝,我们扩展了构成我们视觉身份的元素。
我们以两个简易的元素——地球拼图和单词标识开始,它们一起构成了统一商标。两个附加元素,拼图图标和W图标,曾被提议用于服务于特定情况——包括数字实行和带有空间限制的设计情况。
维基百科身份的每个元素均已被用心设计以在单独存在和结合时起作用,共同地传播维基百科的核心身份。</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
统一标注
[[File:Wikipedia logo v2 en on white background.svg|200px]]
拼图标识
[[File:Wikipedia affiliative mark.png|120px]]
W图标
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- 地球拼图
</div><div style="margin-top: 85px">
--- 单词标识
</div><div style="margin-top: 10px">
--- 描述符
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
在传统情况下,统一标识用于在地球拼图单独存在时不能充分代表项目时鉴别维基百科。
单词标识是用于清晰交流维基百科的存在的官方商标的最想要的变种,无论是通过表明维基百科的实际内容、维基百科志愿者和支持者的存在还是为了表明与机构或项目一起参与维基百科或作为其伙伴。
在统一标识的经典的顶部与底部配置不常规时,可以使用水平版本。</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
垂直版本
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
水平版本
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
垂直版本的构造
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
水平版本的构造
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe is a fully 3D object rendered as a flat image for design purposes. The 'hero' rendering of the puzzle globe is the digital photograph of the 3D object that most closely approximates the original puzzle globe shape.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
地球拼图的英雄版本展示来自18个语言集合的文字:
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* 日语(片假名)
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* 天城文
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* 西里尔字母
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
有[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|地球图标上展示的文字和语言的完整列表]]。
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
饱和背景上的地球拼图
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
积极的版本
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
饱和区域中带有边框的积极版本
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
带有边框的反转版本
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
低对比度区域中的反转版本
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
带边框的单词标识的构造
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
附属机构用的拼图图标
[[File:Wikipedia affiliative mark.png|150px]]
饱和背景上的积极版本
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
W
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
最大大小<br />
0.75英寸(20毫米,56像素)
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
使用各种添加边框的设备的结合版本
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
最初由[[:m:User:Neolux|Neolux]]于2005年设计,标识维基媒体基金会的标志由一個圆形标志和一个文字标志组成。旨在表示持有一本打开的书的角色。Montserrat字体用于构建此商标的标题和描述符。
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
推荐的垂直版本
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
推荐的水平版本
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
构建
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
本地化示例
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
示例
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|保护我们的标志]]
[[#toc-legal|放置法律属性]]
[[#toc-minimum|最小大小]]
[[#toc-clearspace|明确的空间]]
[[#toc-colorvalues|颜色值]]
[[#toc-donot|不要……]]
[[#toc-WP|维基百科和维基媒体基金会联合品牌创建]]
[[#toc-3dmodel|使用地球拼图3D模型]]
[[#toc-branding|联合品牌创建]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
'''其他维基媒体项目的法律属性'''
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
已注册的统一标志
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的地球拼图
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的单词标识
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的基金会标志
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; 统一标注
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
最小大小<br />
0.75英寸(20毫米,56像素)
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
0.625英寸(16毫米,45像素)
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; 单词标识的积极版本
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; 带有边框的反转的单词标识版本
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; 单一颜色的基金会标识
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
0.5英寸(12毫米,36像素)
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">明确的空间(续上文)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
维基百科身份的颜色调色板很简单:黑色和从灰到白的阴影。
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
黑色是单词标识的所有版本的正确颜色。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在单词标识出现在有颜色的区域的情况下,优先选择黑色边框中的反转版本。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在特殊情况下,可以将单词标识从75%黑反转。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
单词标识的反转最低值是50%黑。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在颜色值为28%灰或更高的区域内,单词标识应为黑色。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
……更改维基百科或相关项目的身份,也不能更改组成它们的任何元素。
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">不同的颜色</span>
不要更改商标的颜色。
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">不同的字体</span>
不要替换或更改地球下方的单词标识的字体。
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">扭曲</span>
不要扭曲或弯曲组成身份的任何元素。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">添加元素</span>
不要向被接受的标志添加装饰性形状。
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">复杂的背景</span>
不要将商标放在带颜色的、有材质的或带图像的背景。标志只应该在白色背景里。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; 大小与格式
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* 你不得使用3D模型创造新的2D渲染或动画。
* 如果你需要2D渲染,请使用[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|提供的渲染中的一个]]。
* 你可以以任何大小3D打印地球图标。
* 模型本身不得被更改、切片或调整。
* 3D模型可以被用作插图或图像的一部分,但不能用于正式的商标或身份鉴别。
* 应该没有对地球图标的添加,除非……
** 你可以创建基底,但请不要和地球标识合并。标识应该保持完整,不应被附着。
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; 颜色
* 打印材料如果是金属,则必须是银;若不是金属,那么必须是淡银色或白色的,并且如果可能必须要用黑色文字。
* 不要用黑色、颜色或带颜色的材料打印地球图标。
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
根据同等强调的原则的放置
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
9yup5cgoqwsbi1jlzrkyr6j5yfse4bp
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2026-08-22T10:54:24Z
Pristome
225362
Created page with "地球拼图是为设计目的渲染为平的图像的完整3D物体。地球拼图的“英雄”渲染是最接近原始的地球拼图形状的3D物体的数字相片。"
592330
wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
维基百科是每天由世界上的上百万人使用的珍贵、共享的资源。我们创建了这些指引以授权维基媒体基金会的官方商标(包括维基百科)的重新使用者,以和我们的项目的质量、影响、重要性一致的方式代表我们的身份。
维基媒体基金会的商标代表了我们的项目和运动指代了什么——勇敢的意见、全球合作、印刷和文本、完整性和质量。我们要求所有有权限使用这些商标的人记住这些价值。以良好的方式使用这些商标是重大责任。
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|我们的身份的元素]]
[[#toc-unified|统一标注]]
[[#toc-globe|地球拼图]]
[[#toc-wordmark|单词标识]]
[[#toc-puzzle|拼图图标]]
[[#toc-w|“W”图标]]
[[#toc-foundation|维基媒体基金会标识]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
自2003年发现代表维基百科身份的独特商标的志愿者比赛以来,独特的维基百科身份近几年已经进化。用户Paul Stansifer在2003年提议地球拼图的原始设计,在很短的一段时间之后维基百科人David Friedland对其样式和拼图的部分做出了很大的改善。
自其一开始被引入起,地球拼图经历了一系列的小更改——基本上为修正其他代表各种语言中的单词“Wikipedia”的首个字符的字符的选择而做出的调整。有一次地球拼图包含了克林贡语字母表的字符。在2010年5月,维基媒体基金会引入了包含基于地球拼图物体的完整3D渲染的纠正字符和地球拼图反转版本上的字符排列的维基百科拼图的已审核的版本。
地球拼图和维基百科单词标识结合在一起,它们一开始设置在Hoefler,但之后更新到了开源字体Linux Libertine,以实现项目的新语言版本的单词标识的更简易的本地化。我们将它们一起称作统一商标。
在网上的wikipedia.org,单词标识总是包含描述性文字“自由的百科全书”,其被翻译成每个项目的语言。
你可以在这里阅读与标识历史相关的更多信息,
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|关于官方标识]]
并在维基百科的[[{{lwp|Wikipedia logo}}|维基百科商标]]文章
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
随着时间流逝,我们扩展了构成我们视觉身份的元素。
我们以两个简易的元素——地球拼图和单词标识开始,它们一起构成了统一商标。两个附加元素,拼图图标和W图标,曾被提议用于服务于特定情况——包括数字实行和带有空间限制的设计情况。
维基百科身份的每个元素均已被用心设计以在单独存在和结合时起作用,共同地传播维基百科的核心身份。</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
统一标注
[[File:Wikipedia logo v2 en on white background.svg|200px]]
拼图标识
[[File:Wikipedia affiliative mark.png|120px]]
W图标
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- 地球拼图
</div><div style="margin-top: 85px">
--- 单词标识
</div><div style="margin-top: 10px">
--- 描述符
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
在传统情况下,统一标识用于在地球拼图单独存在时不能充分代表项目时鉴别维基百科。
单词标识是用于清晰交流维基百科的存在的官方商标的最想要的变种,无论是通过表明维基百科的实际内容、维基百科志愿者和支持者的存在还是为了表明与机构或项目一起参与维基百科或作为其伙伴。
在统一标识的经典的顶部与底部配置不常规时,可以使用水平版本。</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
垂直版本
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
水平版本
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
垂直版本的构造
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
水平版本的构造
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
地球拼图是为设计目的渲染为平的图像的完整3D物体。地球拼图的“英雄”渲染是最接近原始的地球拼图形状的3D物体的数字相片。
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle globe does not reflect all of the languages and scripts of Wikipedia. The projects are available in over 270 languages. The puzzle globe reflects roughly 61 different scripts. There are no specific parameters for which languages appear in the puzzle globe; however, only languages or scripts with corresponding Wikipedia projects are included.
</div>
地球拼图的英雄版本展示来自18个语言集合的文字:
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* 日语(片假名)
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* 天城文
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* 西里尔字母
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
有[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|地球图标上展示的文字和语言的完整列表]]。
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
饱和背景上的地球拼图
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
积极的版本
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
饱和区域中带有边框的积极版本
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
带有边框的反转版本
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
低对比度区域中的反转版本
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
带边框的单词标识的构造
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
附属机构用的拼图图标
[[File:Wikipedia affiliative mark.png|150px]]
饱和背景上的积极版本
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
W
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
最大大小<br />
0.75英寸(20毫米,56像素)
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
使用各种添加边框的设备的结合版本
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
最初由[[:m:User:Neolux|Neolux]]于2005年设计,标识维基媒体基金会的标志由一個圆形标志和一个文字标志组成。旨在表示持有一本打开的书的角色。Montserrat字体用于构建此商标的标题和描述符。
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
推荐的垂直版本
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
推荐的水平版本
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
构建
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
本地化示例
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
示例
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|保护我们的标志]]
[[#toc-legal|放置法律属性]]
[[#toc-minimum|最小大小]]
[[#toc-clearspace|明确的空间]]
[[#toc-colorvalues|颜色值]]
[[#toc-donot|不要……]]
[[#toc-WP|维基百科和维基媒体基金会联合品牌创建]]
[[#toc-3dmodel|使用地球拼图3D模型]]
[[#toc-branding|联合品牌创建]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
'''其他维基媒体项目的法律属性'''
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
已注册的统一标志
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的地球拼图
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的单词标识
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的基金会标志
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; 统一标注
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
最小大小<br />
0.75英寸(20毫米,56像素)
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
0.625英寸(16毫米,45像素)
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; 单词标识的积极版本
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; 带有边框的反转的单词标识版本
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; 单一颜色的基金会标识
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
0.5英寸(12毫米,36像素)
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">明确的空间(续上文)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
维基百科身份的颜色调色板很简单:黑色和从灰到白的阴影。
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
黑色是单词标识的所有版本的正确颜色。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在单词标识出现在有颜色的区域的情况下,优先选择黑色边框中的反转版本。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在特殊情况下,可以将单词标识从75%黑反转。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
单词标识的反转最低值是50%黑。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在颜色值为28%灰或更高的区域内,单词标识应为黑色。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
……更改维基百科或相关项目的身份,也不能更改组成它们的任何元素。
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">不同的颜色</span>
不要更改商标的颜色。
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">不同的字体</span>
不要替换或更改地球下方的单词标识的字体。
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">扭曲</span>
不要扭曲或弯曲组成身份的任何元素。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">添加元素</span>
不要向被接受的标志添加装饰性形状。
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">复杂的背景</span>
不要将商标放在带颜色的、有材质的或带图像的背景。标志只应该在白色背景里。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; 大小与格式
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* 你不得使用3D模型创造新的2D渲染或动画。
* 如果你需要2D渲染,请使用[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|提供的渲染中的一个]]。
* 你可以以任何大小3D打印地球图标。
* 模型本身不得被更改、切片或调整。
* 3D模型可以被用作插图或图像的一部分,但不能用于正式的商标或身份鉴别。
* 应该没有对地球图标的添加,除非……
** 你可以创建基底,但请不要和地球标识合并。标识应该保持完整,不应被附着。
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; 颜色
* 打印材料如果是金属,则必须是银;若不是金属,那么必须是淡银色或白色的,并且如果可能必须要用黑色文字。
* 不要用黑色、颜色或带颜色的材料打印地球图标。
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
根据同等强调的原则的放置
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
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Created page with "地球拼图并没有反映维基百科的所有语言和文字。项目在超过270种语言中可用,而地球拼图只反映了大约61种不同的文字。没有特定的参数以确定哪些语言出现在地球拼图中;然而,只有拥有对应的维基百科的语言或文字会被包含在地球拼图中。"
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text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
维基百科是每天由世界上的上百万人使用的珍贵、共享的资源。我们创建了这些指引以授权维基媒体基金会的官方商标(包括维基百科)的重新使用者,以和我们的项目的质量、影响、重要性一致的方式代表我们的身份。
维基媒体基金会的商标代表了我们的项目和运动指代了什么——勇敢的意见、全球合作、印刷和文本、完整性和质量。我们要求所有有权限使用这些商标的人记住这些价值。以良好的方式使用这些商标是重大责任。
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|我们的身份的元素]]
[[#toc-unified|统一标注]]
[[#toc-globe|地球拼图]]
[[#toc-wordmark|单词标识]]
[[#toc-puzzle|拼图图标]]
[[#toc-w|“W”图标]]
[[#toc-foundation|维基媒体基金会标识]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
自2003年发现代表维基百科身份的独特商标的志愿者比赛以来,独特的维基百科身份近几年已经进化。用户Paul Stansifer在2003年提议地球拼图的原始设计,在很短的一段时间之后维基百科人David Friedland对其样式和拼图的部分做出了很大的改善。
自其一开始被引入起,地球拼图经历了一系列的小更改——基本上为修正其他代表各种语言中的单词“Wikipedia”的首个字符的字符的选择而做出的调整。有一次地球拼图包含了克林贡语字母表的字符。在2010年5月,维基媒体基金会引入了包含基于地球拼图物体的完整3D渲染的纠正字符和地球拼图反转版本上的字符排列的维基百科拼图的已审核的版本。
地球拼图和维基百科单词标识结合在一起,它们一开始设置在Hoefler,但之后更新到了开源字体Linux Libertine,以实现项目的新语言版本的单词标识的更简易的本地化。我们将它们一起称作统一商标。
在网上的wikipedia.org,单词标识总是包含描述性文字“自由的百科全书”,其被翻译成每个项目的语言。
你可以在这里阅读与标识历史相关的更多信息,
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|关于官方标识]]
并在维基百科的[[{{lwp|Wikipedia logo}}|维基百科商标]]文章
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
随着时间流逝,我们扩展了构成我们视觉身份的元素。
我们以两个简易的元素——地球拼图和单词标识开始,它们一起构成了统一商标。两个附加元素,拼图图标和W图标,曾被提议用于服务于特定情况——包括数字实行和带有空间限制的设计情况。
维基百科身份的每个元素均已被用心设计以在单独存在和结合时起作用,共同地传播维基百科的核心身份。</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
统一标注
[[File:Wikipedia logo v2 en on white background.svg|200px]]
拼图标识
[[File:Wikipedia affiliative mark.png|120px]]
W图标
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- 地球拼图
</div><div style="margin-top: 85px">
--- 单词标识
</div><div style="margin-top: 10px">
--- 描述符
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
在传统情况下,统一标识用于在地球拼图单独存在时不能充分代表项目时鉴别维基百科。
单词标识是用于清晰交流维基百科的存在的官方商标的最想要的变种,无论是通过表明维基百科的实际内容、维基百科志愿者和支持者的存在还是为了表明与机构或项目一起参与维基百科或作为其伙伴。
在统一标识的经典的顶部与底部配置不常规时,可以使用水平版本。</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
垂直版本
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
水平版本
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
垂直版本的构造
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
水平版本的构造
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
地球拼图是为设计目的渲染为平的图像的完整3D物体。地球拼图的“英雄”渲染是最接近原始的地球拼图形状的3D物体的数字相片。
地球拼图并没有反映维基百科的所有语言和文字。项目在超过270种语言中可用,而地球拼图只反映了大约61种不同的文字。没有特定的参数以确定哪些语言出现在地球拼图中;然而,只有拥有对应的维基百科的语言或文字会被包含在地球拼图中。
地球拼图的英雄版本展示来自18个语言集合的文字:
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* 日语(片假名)
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* 天城文
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* 西里尔字母
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
有[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|地球图标上展示的文字和语言的完整列表]]。
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
饱和背景上的地球拼图
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The distinctive wordmark, with larger case W and A characters, has been widely translated for other language variants since Wikipedia started in 2001.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
积极的版本
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
饱和区域中带有边框的积极版本
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
带有边框的反转版本
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
低对比度区域中的反转版本
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
带边框的单词标识的构造
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
附属机构用的拼图图标
[[File:Wikipedia affiliative mark.png|150px]]
饱和背景上的积极版本
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
W
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
最大大小<br />
0.75英寸(20毫米,56像素)
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
使用各种添加边框的设备的结合版本
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
最初由[[:m:User:Neolux|Neolux]]于2005年设计,标识维基媒体基金会的标志由一個圆形标志和一个文字标志组成。旨在表示持有一本打开的书的角色。Montserrat字体用于构建此商标的标题和描述符。
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
推荐的垂直版本
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
推荐的水平版本
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
构建
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
本地化示例
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
示例
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|保护我们的标志]]
[[#toc-legal|放置法律属性]]
[[#toc-minimum|最小大小]]
[[#toc-clearspace|明确的空间]]
[[#toc-colorvalues|颜色值]]
[[#toc-donot|不要……]]
[[#toc-WP|维基百科和维基媒体基金会联合品牌创建]]
[[#toc-3dmodel|使用地球拼图3D模型]]
[[#toc-branding|联合品牌创建]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
'''其他维基媒体项目的法律属性'''
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
已注册的统一标志
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的地球拼图
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的单词标识
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的基金会标志
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; 统一标注
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
最小大小<br />
0.75英寸(20毫米,56像素)
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
0.625英寸(16毫米,45像素)
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; 单词标识的积极版本
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; 带有边框的反转的单词标识版本
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; 单一颜色的基金会标识
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
0.5英寸(12毫米,36像素)
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">明确的空间(续上文)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
维基百科身份的颜色调色板很简单:黑色和从灰到白的阴影。
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
黑色是单词标识的所有版本的正确颜色。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在单词标识出现在有颜色的区域的情况下,优先选择黑色边框中的反转版本。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在特殊情况下,可以将单词标识从75%黑反转。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
单词标识的反转最低值是50%黑。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在颜色值为28%灰或更高的区域内,单词标识应为黑色。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
……更改维基百科或相关项目的身份,也不能更改组成它们的任何元素。
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">不同的颜色</span>
不要更改商标的颜色。
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">不同的字体</span>
不要替换或更改地球下方的单词标识的字体。
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">扭曲</span>
不要扭曲或弯曲组成身份的任何元素。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">添加元素</span>
不要向被接受的标志添加装饰性形状。
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">复杂的背景</span>
不要将商标放在带颜色的、有材质的或带图像的背景。标志只应该在白色背景里。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; 大小与格式
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* 你不得使用3D模型创造新的2D渲染或动画。
* 如果你需要2D渲染,请使用[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|提供的渲染中的一个]]。
* 你可以以任何大小3D打印地球图标。
* 模型本身不得被更改、切片或调整。
* 3D模型可以被用作插图或图像的一部分,但不能用于正式的商标或身份鉴别。
* 应该没有对地球图标的添加,除非……
** 你可以创建基底,但请不要和地球标识合并。标识应该保持完整,不应被附着。
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; 颜色
* 打印材料如果是金属,则必须是银;若不是金属,那么必须是淡银色或白色的,并且如果可能必须要用黑色文字。
* 不要用黑色、颜色或带颜色的材料打印地球图标。
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
根据同等强调的原则的放置
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
bq5o40hucb5709etztkaxi4ia02ruip
592334
592332
2026-08-22T11:06:32Z
Pristome
225362
Created page with "自2001年维基百科开始存在以来,带有大写的W和A字符的独特的单词标识为了其他语言的变种已被大幅度地翻译。"
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wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
维基百科是每天由世界上的上百万人使用的珍贵、共享的资源。我们创建了这些指引以授权维基媒体基金会的官方商标(包括维基百科)的重新使用者,以和我们的项目的质量、影响、重要性一致的方式代表我们的身份。
维基媒体基金会的商标代表了我们的项目和运动指代了什么——勇敢的意见、全球合作、印刷和文本、完整性和质量。我们要求所有有权限使用这些商标的人记住这些价值。以良好的方式使用这些商标是重大责任。
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|我们的身份的元素]]
[[#toc-unified|统一标注]]
[[#toc-globe|地球拼图]]
[[#toc-wordmark|单词标识]]
[[#toc-puzzle|拼图图标]]
[[#toc-w|“W”图标]]
[[#toc-foundation|维基媒体基金会标识]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
自2003年发现代表维基百科身份的独特商标的志愿者比赛以来,独特的维基百科身份近几年已经进化。用户Paul Stansifer在2003年提议地球拼图的原始设计,在很短的一段时间之后维基百科人David Friedland对其样式和拼图的部分做出了很大的改善。
自其一开始被引入起,地球拼图经历了一系列的小更改——基本上为修正其他代表各种语言中的单词“Wikipedia”的首个字符的字符的选择而做出的调整。有一次地球拼图包含了克林贡语字母表的字符。在2010年5月,维基媒体基金会引入了包含基于地球拼图物体的完整3D渲染的纠正字符和地球拼图反转版本上的字符排列的维基百科拼图的已审核的版本。
地球拼图和维基百科单词标识结合在一起,它们一开始设置在Hoefler,但之后更新到了开源字体Linux Libertine,以实现项目的新语言版本的单词标识的更简易的本地化。我们将它们一起称作统一商标。
在网上的wikipedia.org,单词标识总是包含描述性文字“自由的百科全书”,其被翻译成每个项目的语言。
你可以在这里阅读与标识历史相关的更多信息,
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|关于官方标识]]
并在维基百科的[[{{lwp|Wikipedia logo}}|维基百科商标]]文章
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
随着时间流逝,我们扩展了构成我们视觉身份的元素。
我们以两个简易的元素——地球拼图和单词标识开始,它们一起构成了统一商标。两个附加元素,拼图图标和W图标,曾被提议用于服务于特定情况——包括数字实行和带有空间限制的设计情况。
维基百科身份的每个元素均已被用心设计以在单独存在和结合时起作用,共同地传播维基百科的核心身份。</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
统一标注
[[File:Wikipedia logo v2 en on white background.svg|200px]]
拼图标识
[[File:Wikipedia affiliative mark.png|120px]]
W图标
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- 地球拼图
</div><div style="margin-top: 85px">
--- 单词标识
</div><div style="margin-top: 10px">
--- 描述符
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
在传统情况下,统一标识用于在地球拼图单独存在时不能充分代表项目时鉴别维基百科。
单词标识是用于清晰交流维基百科的存在的官方商标的最想要的变种,无论是通过表明维基百科的实际内容、维基百科志愿者和支持者的存在还是为了表明与机构或项目一起参与维基百科或作为其伙伴。
在统一标识的经典的顶部与底部配置不常规时,可以使用水平版本。</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
垂直版本
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
水平版本
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
垂直版本的构造
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
水平版本的构造
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
地球拼图是为设计目的渲染为平的图像的完整3D物体。地球拼图的“英雄”渲染是最接近原始的地球拼图形状的3D物体的数字相片。
地球拼图并没有反映维基百科的所有语言和文字。项目在超过270种语言中可用,而地球拼图只反映了大约61种不同的文字。没有特定的参数以确定哪些语言出现在地球拼图中;然而,只有拥有对应的维基百科的语言或文字会被包含在地球拼图中。
地球拼图的英雄版本展示来自18个语言集合的文字:
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* 日语(片假名)
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* 天城文
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* 西里尔字母
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
有[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|地球图标上展示的文字和语言的完整列表]]。
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
饱和背景上的地球拼图
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
自2001年维基百科开始存在以来,带有大写的W和A字符的独特的单词标识为了其他语言的变种已被大幅度地翻译。
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
积极的版本
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
饱和区域中带有边框的积极版本
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
带有边框的反转版本
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
低对比度区域中的反转版本
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
带边框的单词标识的构造
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia puzzle icon is a distinctive graphic element extracted directly from the original 3D puzzle globe model. The icon is intended to be used by groups or organizations that affiliate with Wikipedia, but do not officially represent the projects or the Wikimedia Foundation.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
附属机构用的拼图图标
[[File:Wikipedia affiliative mark.png|150px]]
饱和背景上的积极版本
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
W
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
最大大小<br />
0.75英寸(20毫米,56像素)
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
使用各种添加边框的设备的结合版本
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
最初由[[:m:User:Neolux|Neolux]]于2005年设计,标识维基媒体基金会的标志由一個圆形标志和一个文字标志组成。旨在表示持有一本打开的书的角色。Montserrat字体用于构建此商标的标题和描述符。
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
推荐的垂直版本
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
推荐的水平版本
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
构建
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
本地化示例
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
示例
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|保护我们的标志]]
[[#toc-legal|放置法律属性]]
[[#toc-minimum|最小大小]]
[[#toc-clearspace|明确的空间]]
[[#toc-colorvalues|颜色值]]
[[#toc-donot|不要……]]
[[#toc-WP|维基百科和维基媒体基金会联合品牌创建]]
[[#toc-3dmodel|使用地球拼图3D模型]]
[[#toc-branding|联合品牌创建]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
'''其他维基媒体项目的法律属性'''
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
已注册的统一标志
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的地球拼图
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的单词标识
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的基金会标志
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; 统一标注
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
最小大小<br />
0.75英寸(20毫米,56像素)
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
0.625英寸(16毫米,45像素)
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; 单词标识的积极版本
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; 带有边框的反转的单词标识版本
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; 单一颜色的基金会标识
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
0.5英寸(12毫米,36像素)
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">明确的空间(续上文)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
维基百科身份的颜色调色板很简单:黑色和从灰到白的阴影。
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
黑色是单词标识的所有版本的正确颜色。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在单词标识出现在有颜色的区域的情况下,优先选择黑色边框中的反转版本。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在特殊情况下,可以将单词标识从75%黑反转。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
单词标识的反转最低值是50%黑。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在颜色值为28%灰或更高的区域内,单词标识应为黑色。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
……更改维基百科或相关项目的身份,也不能更改组成它们的任何元素。
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">不同的颜色</span>
不要更改商标的颜色。
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">不同的字体</span>
不要替换或更改地球下方的单词标识的字体。
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">扭曲</span>
不要扭曲或弯曲组成身份的任何元素。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">添加元素</span>
不要向被接受的标志添加装饰性形状。
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">复杂的背景</span>
不要将商标放在带颜色的、有材质的或带图像的背景。标志只应该在白色背景里。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; 大小与格式
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* 你不得使用3D模型创造新的2D渲染或动画。
* 如果你需要2D渲染,请使用[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|提供的渲染中的一个]]。
* 你可以以任何大小3D打印地球图标。
* 模型本身不得被更改、切片或调整。
* 3D模型可以被用作插图或图像的一部分,但不能用于正式的商标或身份鉴别。
* 应该没有对地球图标的添加,除非……
** 你可以创建基底,但请不要和地球标识合并。标识应该保持完整,不应被附着。
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; 颜色
* 打印材料如果是金属,则必须是银;若不是金属,那么必须是淡银色或白色的,并且如果可能必须要用黑色文字。
* 不要用黑色、颜色或带颜色的材料打印地球图标。
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
根据同等强调的原则的放置
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
cws6d4zc45qvhhem249cngn6ktit9pm
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Created page with "维基百科拼图图标是直接从原始3D地球拼图模型提取出来的独特的图形元素。图标被刻意用于被附属于维基百科的组或组织使用,但不正式代表项目或维基媒体基金会。"
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<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
维基百科是每天由世界上的上百万人使用的珍贵、共享的资源。我们创建了这些指引以授权维基媒体基金会的官方商标(包括维基百科)的重新使用者,以和我们的项目的质量、影响、重要性一致的方式代表我们的身份。
维基媒体基金会的商标代表了我们的项目和运动指代了什么——勇敢的意见、全球合作、印刷和文本、完整性和质量。我们要求所有有权限使用这些商标的人记住这些价值。以良好的方式使用这些商标是重大责任。
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|我们的身份的元素]]
[[#toc-unified|统一标注]]
[[#toc-globe|地球拼图]]
[[#toc-wordmark|单词标识]]
[[#toc-puzzle|拼图图标]]
[[#toc-w|“W”图标]]
[[#toc-foundation|维基媒体基金会标识]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
自2003年发现代表维基百科身份的独特商标的志愿者比赛以来,独特的维基百科身份近几年已经进化。用户Paul Stansifer在2003年提议地球拼图的原始设计,在很短的一段时间之后维基百科人David Friedland对其样式和拼图的部分做出了很大的改善。
自其一开始被引入起,地球拼图经历了一系列的小更改——基本上为修正其他代表各种语言中的单词“Wikipedia”的首个字符的字符的选择而做出的调整。有一次地球拼图包含了克林贡语字母表的字符。在2010年5月,维基媒体基金会引入了包含基于地球拼图物体的完整3D渲染的纠正字符和地球拼图反转版本上的字符排列的维基百科拼图的已审核的版本。
地球拼图和维基百科单词标识结合在一起,它们一开始设置在Hoefler,但之后更新到了开源字体Linux Libertine,以实现项目的新语言版本的单词标识的更简易的本地化。我们将它们一起称作统一商标。
在网上的wikipedia.org,单词标识总是包含描述性文字“自由的百科全书”,其被翻译成每个项目的语言。
你可以在这里阅读与标识历史相关的更多信息,
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|关于官方标识]]
并在维基百科的[[{{lwp|Wikipedia logo}}|维基百科商标]]文章
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
随着时间流逝,我们扩展了构成我们视觉身份的元素。
我们以两个简易的元素——地球拼图和单词标识开始,它们一起构成了统一商标。两个附加元素,拼图图标和W图标,曾被提议用于服务于特定情况——包括数字实行和带有空间限制的设计情况。
维基百科身份的每个元素均已被用心设计以在单独存在和结合时起作用,共同地传播维基百科的核心身份。</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
统一标注
[[File:Wikipedia logo v2 en on white background.svg|200px]]
拼图标识
[[File:Wikipedia affiliative mark.png|120px]]
W图标
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- 地球拼图
</div><div style="margin-top: 85px">
--- 单词标识
</div><div style="margin-top: 10px">
--- 描述符
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
在传统情况下,统一标识用于在地球拼图单独存在时不能充分代表项目时鉴别维基百科。
单词标识是用于清晰交流维基百科的存在的官方商标的最想要的变种,无论是通过表明维基百科的实际内容、维基百科志愿者和支持者的存在还是为了表明与机构或项目一起参与维基百科或作为其伙伴。
在统一标识的经典的顶部与底部配置不常规时,可以使用水平版本。</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
垂直版本
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
水平版本
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
垂直版本的构造
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
水平版本的构造
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
地球拼图是为设计目的渲染为平的图像的完整3D物体。地球拼图的“英雄”渲染是最接近原始的地球拼图形状的3D物体的数字相片。
地球拼图并没有反映维基百科的所有语言和文字。项目在超过270种语言中可用,而地球拼图只反映了大约61种不同的文字。没有特定的参数以确定哪些语言出现在地球拼图中;然而,只有拥有对应的维基百科的语言或文字会被包含在地球拼图中。
地球拼图的英雄版本展示来自18个语言集合的文字:
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* 日语(片假名)
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* 天城文
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* 西里尔字母
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
有[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|地球图标上展示的文字和语言的完整列表]]。
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
饱和背景上的地球拼图
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
自2001年维基百科开始存在以来,带有大写的W和A字符的独特的单词标识为了其他语言的变种已被大幅度地翻译。
<div lang="en" dir="ltr" class="mw-content-ltr">
The wordmark alone is the most identifiable and clearly understood version of all of the official marks representing Wikipedia. When both the puzzle globe and wordmark (the unified mark) cannot be used, it is preferable to use the Wikipedia wordmark to clearly identify Wikipedia.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
积极的版本
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
饱和区域中带有边框的积极版本
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
带有边框的反转版本
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
低对比度区域中的反转版本
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
带边框的单词标识的构造
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
维基百科拼图图标是直接从原始3D地球拼图模型提取出来的独特的图形元素。图标被刻意用于被附属于维基百科的组或组织使用,但不正式代表项目或维基媒体基金会。
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
附属机构用的拼图图标
[[File:Wikipedia affiliative mark.png|150px]]
饱和背景上的积极版本
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
W
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
最大大小<br />
0.75英寸(20毫米,56像素)
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
使用各种添加边框的设备的结合版本
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
最初由[[:m:User:Neolux|Neolux]]于2005年设计,标识维基媒体基金会的标志由一個圆形标志和一个文字标志组成。旨在表示持有一本打开的书的角色。Montserrat字体用于构建此商标的标题和描述符。
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
推荐的垂直版本
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
推荐的水平版本
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
构建
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
本地化示例
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
示例
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|保护我们的标志]]
[[#toc-legal|放置法律属性]]
[[#toc-minimum|最小大小]]
[[#toc-clearspace|明确的空间]]
[[#toc-colorvalues|颜色值]]
[[#toc-donot|不要……]]
[[#toc-WP|维基百科和维基媒体基金会联合品牌创建]]
[[#toc-3dmodel|使用地球拼图3D模型]]
[[#toc-branding|联合品牌创建]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
'''其他维基媒体项目的法律属性'''
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
已注册的统一标志
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的地球拼图
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的单词标识
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的基金会标志
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; 统一标注
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
最小大小<br />
0.75英寸(20毫米,56像素)
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
0.625英寸(16毫米,45像素)
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; 单词标识的积极版本
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; 带有边框的反转的单词标识版本
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; 单一颜色的基金会标识
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
0.5英寸(12毫米,36像素)
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">明确的空间(续上文)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
维基百科身份的颜色调色板很简单:黑色和从灰到白的阴影。
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
黑色是单词标识的所有版本的正确颜色。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在单词标识出现在有颜色的区域的情况下,优先选择黑色边框中的反转版本。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在特殊情况下,可以将单词标识从75%黑反转。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
单词标识的反转最低值是50%黑。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在颜色值为28%灰或更高的区域内,单词标识应为黑色。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
……更改维基百科或相关项目的身份,也不能更改组成它们的任何元素。
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">不同的颜色</span>
不要更改商标的颜色。
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">不同的字体</span>
不要替换或更改地球下方的单词标识的字体。
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">扭曲</span>
不要扭曲或弯曲组成身份的任何元素。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">添加元素</span>
不要向被接受的标志添加装饰性形状。
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">复杂的背景</span>
不要将商标放在带颜色的、有材质的或带图像的背景。标志只应该在白色背景里。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; 大小与格式
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* 你不得使用3D模型创造新的2D渲染或动画。
* 如果你需要2D渲染,请使用[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|提供的渲染中的一个]]。
* 你可以以任何大小3D打印地球图标。
* 模型本身不得被更改、切片或调整。
* 3D模型可以被用作插图或图像的一部分,但不能用于正式的商标或身份鉴别。
* 应该没有对地球图标的添加,除非……
** 你可以创建基底,但请不要和地球标识合并。标识应该保持完整,不应被附着。
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; 颜色
* 打印材料如果是金属,则必须是银;若不是金属,那么必须是淡银色或白色的,并且如果可能必须要用黑色文字。
* 不要用黑色、颜色或带颜色的材料打印地球图标。
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
根据同等强调的原则的放置
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
3xdbigui71sc14u4ax82am29gnfwbzs
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2026-08-22T11:26:39Z
Pristome
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Created page with "单独的单词标识是代表维基百科的官方商标中的最能被识别和最能被清晰理解的版本。当不能一起使用地球拼图和单词标识(统一标识)时,更推荐使用维基百科单词标识来清晰地识别维基百科。"
592338
wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
维基百科是每天由世界上的上百万人使用的珍贵、共享的资源。我们创建了这些指引以授权维基媒体基金会的官方商标(包括维基百科)的重新使用者,以和我们的项目的质量、影响、重要性一致的方式代表我们的身份。
维基媒体基金会的商标代表了我们的项目和运动指代了什么——勇敢的意见、全球合作、印刷和文本、完整性和质量。我们要求所有有权限使用这些商标的人记住这些价值。以良好的方式使用这些商标是重大责任。
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|我们的身份的元素]]
[[#toc-unified|统一标注]]
[[#toc-globe|地球拼图]]
[[#toc-wordmark|单词标识]]
[[#toc-puzzle|拼图图标]]
[[#toc-w|“W”图标]]
[[#toc-foundation|维基媒体基金会标识]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
自2003年发现代表维基百科身份的独特商标的志愿者比赛以来,独特的维基百科身份近几年已经进化。用户Paul Stansifer在2003年提议地球拼图的原始设计,在很短的一段时间之后维基百科人David Friedland对其样式和拼图的部分做出了很大的改善。
自其一开始被引入起,地球拼图经历了一系列的小更改——基本上为修正其他代表各种语言中的单词“Wikipedia”的首个字符的字符的选择而做出的调整。有一次地球拼图包含了克林贡语字母表的字符。在2010年5月,维基媒体基金会引入了包含基于地球拼图物体的完整3D渲染的纠正字符和地球拼图反转版本上的字符排列的维基百科拼图的已审核的版本。
地球拼图和维基百科单词标识结合在一起,它们一开始设置在Hoefler,但之后更新到了开源字体Linux Libertine,以实现项目的新语言版本的单词标识的更简易的本地化。我们将它们一起称作统一商标。
在网上的wikipedia.org,单词标识总是包含描述性文字“自由的百科全书”,其被翻译成每个项目的语言。
你可以在这里阅读与标识历史相关的更多信息,
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|关于官方标识]]
并在维基百科的[[{{lwp|Wikipedia logo}}|维基百科商标]]文章
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
随着时间流逝,我们扩展了构成我们视觉身份的元素。
我们以两个简易的元素——地球拼图和单词标识开始,它们一起构成了统一商标。两个附加元素,拼图图标和W图标,曾被提议用于服务于特定情况——包括数字实行和带有空间限制的设计情况。
维基百科身份的每个元素均已被用心设计以在单独存在和结合时起作用,共同地传播维基百科的核心身份。</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
统一标注
[[File:Wikipedia logo v2 en on white background.svg|200px]]
拼图标识
[[File:Wikipedia affiliative mark.png|120px]]
W图标
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- 地球拼图
</div><div style="margin-top: 85px">
--- 单词标识
</div><div style="margin-top: 10px">
--- 描述符
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
在传统情况下,统一标识用于在地球拼图单独存在时不能充分代表项目时鉴别维基百科。
单词标识是用于清晰交流维基百科的存在的官方商标的最想要的变种,无论是通过表明维基百科的实际内容、维基百科志愿者和支持者的存在还是为了表明与机构或项目一起参与维基百科或作为其伙伴。
在统一标识的经典的顶部与底部配置不常规时,可以使用水平版本。</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
垂直版本
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
水平版本
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
垂直版本的构造
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
水平版本的构造
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
地球拼图是为设计目的渲染为平的图像的完整3D物体。地球拼图的“英雄”渲染是最接近原始的地球拼图形状的3D物体的数字相片。
地球拼图并没有反映维基百科的所有语言和文字。项目在超过270种语言中可用,而地球拼图只反映了大约61种不同的文字。没有特定的参数以确定哪些语言出现在地球拼图中;然而,只有拥有对应的维基百科的语言或文字会被包含在地球拼图中。
地球拼图的英雄版本展示来自18个语言集合的文字:
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* 日语(片假名)
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* 天城文
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* 西里尔字母
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
有[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|地球图标上展示的文字和语言的完整列表]]。
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
饱和背景上的地球拼图
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
自2001年维基百科开始存在以来,带有大写的W和A字符的独特的单词标识为了其他语言的变种已被大幅度地翻译。
单独的单词标识是代表维基百科的官方商标中的最能被识别和最能被清晰理解的版本。当不能一起使用地球拼图和单词标识(统一标识)时,更推荐使用维基百科单词标识来清晰地识别维基百科。
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
积极的版本
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
饱和区域中带有边框的积极版本
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
带有边框的反转版本
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
低对比度区域中的反转版本
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
带边框的单词标识的构造
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
维基百科拼图图标是直接从原始3D地球拼图模型提取出来的独特的图形元素。图标被刻意用于被附属于维基百科的组或组织使用,但不正式代表项目或维基媒体基金会。
<div lang="en" dir="ltr" class="mw-content-ltr">
The puzzle icon is the least recognizable of the Wikipedia identifiers, and whenever possible should be used in conjunction with a non-stylized title, 'Wikipedia.'
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
附属机构用的拼图图标
[[File:Wikipedia affiliative mark.png|150px]]
饱和背景上的积极版本
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
W
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
最大大小<br />
0.75英寸(20毫米,56像素)
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
使用各种添加边框的设备的结合版本
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
最初由[[:m:User:Neolux|Neolux]]于2005年设计,标识维基媒体基金会的标志由一個圆形标志和一个文字标志组成。旨在表示持有一本打开的书的角色。Montserrat字体用于构建此商标的标题和描述符。
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
推荐的垂直版本
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
推荐的水平版本
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
构建
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
本地化示例
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
示例
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|保护我们的标志]]
[[#toc-legal|放置法律属性]]
[[#toc-minimum|最小大小]]
[[#toc-clearspace|明确的空间]]
[[#toc-colorvalues|颜色值]]
[[#toc-donot|不要……]]
[[#toc-WP|维基百科和维基媒体基金会联合品牌创建]]
[[#toc-3dmodel|使用地球拼图3D模型]]
[[#toc-branding|联合品牌创建]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
'''其他维基媒体项目的法律属性'''
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
已注册的统一标志
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的地球拼图
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的单词标识
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的基金会标志
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; 统一标注
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
最小大小<br />
0.75英寸(20毫米,56像素)
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
0.625英寸(16毫米,45像素)
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; 单词标识的积极版本
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; 带有边框的反转的单词标识版本
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; 单一颜色的基金会标识
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
0.5英寸(12毫米,36像素)
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">明确的空间(续上文)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
维基百科身份的颜色调色板很简单:黑色和从灰到白的阴影。
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
黑色是单词标识的所有版本的正确颜色。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在单词标识出现在有颜色的区域的情况下,优先选择黑色边框中的反转版本。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在特殊情况下,可以将单词标识从75%黑反转。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
单词标识的反转最低值是50%黑。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在颜色值为28%灰或更高的区域内,单词标识应为黑色。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
……更改维基百科或相关项目的身份,也不能更改组成它们的任何元素。
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">不同的颜色</span>
不要更改商标的颜色。
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">不同的字体</span>
不要替换或更改地球下方的单词标识的字体。
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">扭曲</span>
不要扭曲或弯曲组成身份的任何元素。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">添加元素</span>
不要向被接受的标志添加装饰性形状。
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">复杂的背景</span>
不要将商标放在带颜色的、有材质的或带图像的背景。标志只应该在白色背景里。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; 大小与格式
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* 你不得使用3D模型创造新的2D渲染或动画。
* 如果你需要2D渲染,请使用[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|提供的渲染中的一个]]。
* 你可以以任何大小3D打印地球图标。
* 模型本身不得被更改、切片或调整。
* 3D模型可以被用作插图或图像的一部分,但不能用于正式的商标或身份鉴别。
* 应该没有对地球图标的添加,除非……
** 你可以创建基底,但请不要和地球标识合并。标识应该保持完整,不应被附着。
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; 颜色
* 打印材料如果是金属,则必须是银;若不是金属,那么必须是淡银色或白色的,并且如果可能必须要用黑色文字。
* 不要用黑色、颜色或带颜色的材料打印地球图标。
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
根据同等强调的原则的放置
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
o5pda10i9s1tc5dckygw1p86ivcy7qk
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592338
2026-08-22T11:37:45Z
Pristome
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Created page with "拼图图标是维基百科辨识符中识别度最小的那一个,并在任何可能的时候都应该和非样式化的标题“Wikipedia”连起来使用。"
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wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
维基百科是每天由世界上的上百万人使用的珍贵、共享的资源。我们创建了这些指引以授权维基媒体基金会的官方商标(包括维基百科)的重新使用者,以和我们的项目的质量、影响、重要性一致的方式代表我们的身份。
维基媒体基金会的商标代表了我们的项目和运动指代了什么——勇敢的意见、全球合作、印刷和文本、完整性和质量。我们要求所有有权限使用这些商标的人记住这些价值。以良好的方式使用这些商标是重大责任。
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|我们的身份的元素]]
[[#toc-unified|统一标注]]
[[#toc-globe|地球拼图]]
[[#toc-wordmark|单词标识]]
[[#toc-puzzle|拼图图标]]
[[#toc-w|“W”图标]]
[[#toc-foundation|维基媒体基金会标识]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
自2003年发现代表维基百科身份的独特商标的志愿者比赛以来,独特的维基百科身份近几年已经进化。用户Paul Stansifer在2003年提议地球拼图的原始设计,在很短的一段时间之后维基百科人David Friedland对其样式和拼图的部分做出了很大的改善。
自其一开始被引入起,地球拼图经历了一系列的小更改——基本上为修正其他代表各种语言中的单词“Wikipedia”的首个字符的字符的选择而做出的调整。有一次地球拼图包含了克林贡语字母表的字符。在2010年5月,维基媒体基金会引入了包含基于地球拼图物体的完整3D渲染的纠正字符和地球拼图反转版本上的字符排列的维基百科拼图的已审核的版本。
地球拼图和维基百科单词标识结合在一起,它们一开始设置在Hoefler,但之后更新到了开源字体Linux Libertine,以实现项目的新语言版本的单词标识的更简易的本地化。我们将它们一起称作统一商标。
在网上的wikipedia.org,单词标识总是包含描述性文字“自由的百科全书”,其被翻译成每个项目的语言。
你可以在这里阅读与标识历史相关的更多信息,
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|关于官方标识]]
并在维基百科的[[{{lwp|Wikipedia logo}}|维基百科商标]]文章
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
随着时间流逝,我们扩展了构成我们视觉身份的元素。
我们以两个简易的元素——地球拼图和单词标识开始,它们一起构成了统一商标。两个附加元素,拼图图标和W图标,曾被提议用于服务于特定情况——包括数字实行和带有空间限制的设计情况。
维基百科身份的每个元素均已被用心设计以在单独存在和结合时起作用,共同地传播维基百科的核心身份。</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
统一标注
[[File:Wikipedia logo v2 en on white background.svg|200px]]
拼图标识
[[File:Wikipedia affiliative mark.png|120px]]
W图标
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- 地球拼图
</div><div style="margin-top: 85px">
--- 单词标识
</div><div style="margin-top: 10px">
--- 描述符
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
在传统情况下,统一标识用于在地球拼图单独存在时不能充分代表项目时鉴别维基百科。
单词标识是用于清晰交流维基百科的存在的官方商标的最想要的变种,无论是通过表明维基百科的实际内容、维基百科志愿者和支持者的存在还是为了表明与机构或项目一起参与维基百科或作为其伙伴。
在统一标识的经典的顶部与底部配置不常规时,可以使用水平版本。</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
垂直版本
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
水平版本
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
垂直版本的构造
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
水平版本的构造
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
地球拼图是为设计目的渲染为平的图像的完整3D物体。地球拼图的“英雄”渲染是最接近原始的地球拼图形状的3D物体的数字相片。
地球拼图并没有反映维基百科的所有语言和文字。项目在超过270种语言中可用,而地球拼图只反映了大约61种不同的文字。没有特定的参数以确定哪些语言出现在地球拼图中;然而,只有拥有对应的维基百科的语言或文字会被包含在地球拼图中。
地球拼图的英雄版本展示来自18个语言集合的文字:
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* 日语(片假名)
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* 天城文
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* 西里尔字母
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
有[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|地球图标上展示的文字和语言的完整列表]]。
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
饱和背景上的地球拼图
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
自2001年维基百科开始存在以来,带有大写的W和A字符的独特的单词标识为了其他语言的变种已被大幅度地翻译。
单独的单词标识是代表维基百科的官方商标中的最能被识别和最能被清晰理解的版本。当不能一起使用地球拼图和单词标识(统一标识)时,更推荐使用维基百科单词标识来清晰地识别维基百科。
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
积极的版本
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
饱和区域中带有边框的积极版本
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
带有边框的反转版本
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
低对比度区域中的反转版本
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
带边框的单词标识的构造
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
维基百科拼图图标是直接从原始3D地球拼图模型提取出来的独特的图形元素。图标被刻意用于被附属于维基百科的组或组织使用,但不正式代表项目或维基媒体基金会。
拼图图标是维基百科辨识符中识别度最小的那一个,并在任何可能的时候都应该和非样式化的标题“Wikipedia”连起来使用。</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
附属机构用的拼图图标
[[File:Wikipedia affiliative mark.png|150px]]
饱和背景上的积极版本
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia 'W' icon is a distinctive graphic element derived from the W of Wikipedia, set in the font Hoefler.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
W
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
最大大小<br />
0.75英寸(20毫米,56像素)
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
使用各种添加边框的设备的结合版本
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
最初由[[:m:User:Neolux|Neolux]]于2005年设计,标识维基媒体基金会的标志由一個圆形标志和一个文字标志组成。旨在表示持有一本打开的书的角色。Montserrat字体用于构建此商标的标题和描述符。
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
推荐的垂直版本
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
推荐的水平版本
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
构建
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
本地化示例
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
示例
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|保护我们的标志]]
[[#toc-legal|放置法律属性]]
[[#toc-minimum|最小大小]]
[[#toc-clearspace|明确的空间]]
[[#toc-colorvalues|颜色值]]
[[#toc-donot|不要……]]
[[#toc-WP|维基百科和维基媒体基金会联合品牌创建]]
[[#toc-3dmodel|使用地球拼图3D模型]]
[[#toc-branding|联合品牌创建]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
'''其他维基媒体项目的法律属性'''
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
已注册的统一标志
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的地球拼图
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的单词标识
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的基金会标志
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; 统一标注
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
最小大小<br />
0.75英寸(20毫米,56像素)
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
0.625英寸(16毫米,45像素)
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; 单词标识的积极版本
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; 带有边框的反转的单词标识版本
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; 单一颜色的基金会标识
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
0.5英寸(12毫米,36像素)
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">明确的空间(续上文)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
维基百科身份的颜色调色板很简单:黑色和从灰到白的阴影。
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
黑色是单词标识的所有版本的正确颜色。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在单词标识出现在有颜色的区域的情况下,优先选择黑色边框中的反转版本。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在特殊情况下,可以将单词标识从75%黑反转。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
单词标识的反转最低值是50%黑。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在颜色值为28%灰或更高的区域内,单词标识应为黑色。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
……更改维基百科或相关项目的身份,也不能更改组成它们的任何元素。
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">不同的颜色</span>
不要更改商标的颜色。
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">不同的字体</span>
不要替换或更改地球下方的单词标识的字体。
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">扭曲</span>
不要扭曲或弯曲组成身份的任何元素。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">添加元素</span>
不要向被接受的标志添加装饰性形状。
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">复杂的背景</span>
不要将商标放在带颜色的、有材质的或带图像的背景。标志只应该在白色背景里。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; 大小与格式
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* 你不得使用3D模型创造新的2D渲染或动画。
* 如果你需要2D渲染,请使用[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|提供的渲染中的一个]]。
* 你可以以任何大小3D打印地球图标。
* 模型本身不得被更改、切片或调整。
* 3D模型可以被用作插图或图像的一部分,但不能用于正式的商标或身份鉴别。
* 应该没有对地球图标的添加,除非……
** 你可以创建基底,但请不要和地球标识合并。标识应该保持完整,不应被附着。
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; 颜色
* 打印材料如果是金属,则必须是银;若不是金属,那么必须是淡银色或白色的,并且如果可能必须要用黑色文字。
* 不要用黑色、颜色或带颜色的材料打印地球图标。
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
根据同等强调的原则的放置
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
jvstnaozh87gdy1cyx27aaf3znihewr
592342
592340
2026-08-22T11:45:22Z
Pristome
225362
Created page with "维基百科的“W”图标是衔生自单词“Wikipedia”中的“W”的独特的图形元素,设置在Hoefler字体中。"
592342
wikitext
text/x-wiki
<languages />{{translation disclaimer}}<templatestyles src="Template:Visual identity guidelines/styles.css" />
<div class="visual-identity-guidelines">
__NOTOC__<div class="plainlinks" style="font-family: Helvetica Neue, Helvetica, arial, sans-serif; color: var(--color-base,#202122);">
[[File:Wmf logo vert K.svg|class=darklogoimg|125px|right]]
<span style="font-size: 2.5em;">身份指引</span>
{{clear}}
<div style="margin: 1em auto 6em; height: 1px; background-color: #555;"></div>
[[File:Wikipedia-logo-v2.svg|300px|left]]
[[File:Wikipedia wordmark.svg|300px|right|class=skin-invert]]
[[File:Wikipedia's W.svg|80px|right|class=skin-invert]]
[[File:Wikipedia affiliative mark.png|120px|right]]
<div style=" margin: 2em auto 2em; height: 250px; width: 1px; background-color: #555;"></div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:2}} ==
</div>
<!--second page-->
<div style="width: 40%">
<span style="font-size: 1.25em;">为什么有指引很重要?</span>
维基百科是每天由世界上的上百万人使用的珍贵、共享的资源。我们创建了这些指引以授权维基媒体基金会的官方商标(包括维基百科)的重新使用者,以和我们的项目的质量、影响、重要性一致的方式代表我们的身份。
维基媒体基金会的商标代表了我们的项目和运动指代了什么——勇敢的意见、全球合作、印刷和文本、完整性和质量。我们要求所有有权限使用这些商标的人记住这些价值。以良好的方式使用这些商标是重大责任。
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:3}} ==
</div>
<!--third page-->
<span style="font-size: 2.5em;" id="toc-list">身份和其元素</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-about|关于维基百科身份]]
[[#toc-elements|我们的身份的元素]]
[[#toc-unified|统一标注]]
[[#toc-globe|地球拼图]]
[[#toc-wordmark|单词标识]]
[[#toc-puzzle|拼图图标]]
[[#toc-w|“W”图标]]
[[#toc-foundation|维基媒体基金会标识]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:4}} ==
</div>
<!--fourth page-->
<span id="toc-about"></span>
[[File:Wikipedia logo v2 en on white background.svg|right|350px]]
<div style="width: 40%">
<span style="font-size: 1.25em;">{{tunit|1=5|2=About the Wikipedia identity}} [[#toc-list|^]]</span>
自2003年发现代表维基百科身份的独特商标的志愿者比赛以来,独特的维基百科身份近几年已经进化。用户Paul Stansifer在2003年提议地球拼图的原始设计,在很短的一段时间之后维基百科人David Friedland对其样式和拼图的部分做出了很大的改善。
自其一开始被引入起,地球拼图经历了一系列的小更改——基本上为修正其他代表各种语言中的单词“Wikipedia”的首个字符的字符的选择而做出的调整。有一次地球拼图包含了克林贡语字母表的字符。在2010年5月,维基媒体基金会引入了包含基于地球拼图物体的完整3D渲染的纠正字符和地球拼图反转版本上的字符排列的维基百科拼图的已审核的版本。
地球拼图和维基百科单词标识结合在一起,它们一开始设置在Hoefler,但之后更新到了开源字体Linux Libertine,以实现项目的新语言版本的单词标识的更简易的本地化。我们将它们一起称作统一商标。
在网上的wikipedia.org,单词标识总是包含描述性文字“自由的百科全书”,其被翻译成每个项目的语言。
你可以在这里阅读与标识历史相关的更多信息,
[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks|关于官方标识]]
并在维基百科的[[{{lwp|Wikipedia logo}}|维基百科商标]]文章
</div>
<div class="visual-identity-guidelines__container">
== {{formatnum:5}} ==
</div>
<!--fifth page-->
<span id="toc-elements"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=6|2=The elements of our identity}} [[#toc-list|^]]</span>
随着时间流逝,我们扩展了构成我们视觉身份的元素。
我们以两个简易的元素——地球拼图和单词标识开始,它们一起构成了统一商标。两个附加元素,拼图图标和W图标,曾被提议用于服务于特定情况——包括数字实行和带有空间限制的设计情况。
维基百科身份的每个元素均已被用心设计以在单独存在和结合时起作用,共同地传播维基百科的核心身份。</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
统一标注
[[File:Wikipedia logo v2 en on white background.svg|200px]]
拼图标识
[[File:Wikipedia affiliative mark.png|120px]]
W图标
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div><div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="margin-top: 100px">
--- 地球拼图
</div><div style="margin-top: 85px">
--- 单词标识
</div><div style="margin-top: 10px">
--- 描述符
</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:6}} ==
</div>
<!--sixth page-->
<span id="toc-unified"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=7|2=The unified mark}} [[#toc-list|^]]</span>
在传统情况下,统一标识用于在地球拼图单独存在时不能充分代表项目时鉴别维基百科。
单词标识是用于清晰交流维基百科的存在的官方商标的最想要的变种,无论是通过表明维基百科的实际内容、维基百科志愿者和支持者的存在还是为了表明与机构或项目一起参与维基百科或作为其伙伴。
在统一标识的经典的顶部与底部配置不常规时,可以使用水平版本。</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
垂直版本
[[File:Wikipedia logo v2 en on white background.svg|center|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
水平版本
[[File:Wp logo unified horiz rgb on white background.svg|center|150px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left visual-identity-guidelines__column--min-width">
垂直版本的构造
[[File:Wp logo globe construction on white background.png|center|200px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
水平版本的构造
[[File:Wp logo horizontal construction on white background.png|center|165px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:7}} ==
</div>
<!--seventh page-->
<span id="toc-globe"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=8|2=The puzzle globe}} [[#toc-list|^]]</span>
地球拼图是为设计目的渲染为平的图像的完整3D物体。地球拼图的“英雄”渲染是最接近原始的地球拼图形状的3D物体的数字相片。
地球拼图并没有反映维基百科的所有语言和文字。项目在超过270种语言中可用,而地球拼图只反映了大约61种不同的文字。没有特定的参数以确定哪些语言出现在地球拼图中;然而,只有拥有对应的维基百科的语言或文字会被包含在地球拼图中。
地球拼图的英雄版本展示来自18个语言集合的文字:
* {{#language:hy|{{PAGELANGUAGE}}}}
* {{#language:km|{{PAGELANGUAGE}}}}
* 日语(片假名)
* {{#language:gez|{{PAGELANGUAGE}}}}
* {{#language:gn|{{PAGELANGUAGE}}}}
* {{#language:el|{{PAGELANGUAGE}}}}
* {{#language:la|{{PAGELANGUAGE}}}}
* {{#language:ar|{{PAGELANGUAGE}}}}
* 天城文
* {{#language:zh-hant|{{PAGELANGUAGE}}}}
* 西里尔字母
* {{#language:ko|{{PAGELANGUAGE}}}}
* {{#language:ka|{{PAGELANGUAGE}}}}
* {{#language:kn|{{PAGELANGUAGE}}}}
* {{#language:he|{{PAGELANGUAGE}}}}
* {{#language:th|{{PAGELANGUAGE}}}}
* {{#language:bo|{{PAGELANGUAGE}}}}
* {{#language:ta|{{PAGELANGUAGE}}}}
有[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#What_characters_are_on_the_Wikipedia_puzzle_globe?|地球图标上展示的文字和语言的完整列表]]。
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=64|2=puzzle globe}}
[[File:Wikipedia-logo-v2.svg|200px]]
饱和背景上的地球拼图
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia-logo-v2.svg|70px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:8}} ==
</div>
<!--eighth page-->
<span id="toc-wordmark"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=9|2=The wordmark}} [[#toc-list|^]]</span>
自2001年维基百科开始存在以来,带有大写的W和A字符的独特的单词标识为了其他语言的变种已被大幅度地翻译。
单独的单词标识是代表维基百科的官方商标中的最能被识别和最能被清晰理解的版本。当不能一起使用地球拼图和单词标识(统一标识)时,更推荐使用维基百科单词标识来清晰地识别维基百科。
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
wordmark
[[File:Wikipedia wordmark.svg|400px|class=skin-invert]]
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
积极的版本
[[File:Wp wordmark pos rgb.svg|100px]]</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
饱和区域中带有边框的积极版本
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark pos rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
带有边框的反转版本
<br />
<br />
<br />
[[File:Wp wordmark rev rgb.svg|100px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
低对比度区域中的反转版本
<div style="background: #ccc; background: -webkit-gradient(linear, left top, right bottom, from(#ccc), to(#ffffff)); background: -moz-linear-gradient(left, #ccc, #ffffff); width: 120px; padding: 10px">
[[File:Wp wordmark rev rgb.svg|100px|center]]</div>
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
带边框的单词标识的构造
[[File:Wp wordmark diagram VIG 8.png|300px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:9}} ==
</div>
<!--ninth page-->
<span id="toc-puzzle"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=10|2=The puzzle icon}} [[#toc-list|^]]</span>
维基百科拼图图标是直接从原始3D地球拼图模型提取出来的独特的图形元素。图标被刻意用于被附属于维基百科的组或组织使用,但不正式代表项目或维基媒体基金会。
拼图图标是维基百科辨识符中识别度最小的那一个,并在任何可能的时候都应该和非样式化的标题“Wikipedia”连起来使用。</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
附属机构用的拼图图标
[[File:Wikipedia affiliative mark.png|150px]]
饱和背景上的积极版本
<div style="background: #241f20; background: -webkit-gradient(linear, left top, right bottom, from(#111111), to(#ffffff)); background: -moz-linear-gradient(left, #111111, #ffffff); width: 300px; padding: 30px">
[[File:Wikipedia affiliative mark.png|150px]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:10}} ==
</div>
<!--tenth page-->
<span id="toc-w"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=11|2=The 'W' icon}} [[#toc-list|^]]</span>
维基百科的“W”图标是衔生自单词“Wikipedia”中的“W”的独特的图形元素,设置在Hoefler字体中。
<div lang="en" dir="ltr" class="mw-content-ltr">
The 'W' is intended to evoke the Wikipedia brand in applications where limited space, aesthetics, or other constraints prevent the use of the Wikipedia puzzle globe and stylized text. Common usages might include mobile devices, web browser bookmark bars, and small branded merchandise.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
W
[[File:Wikipedia's W.svg|80px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<br />
<br />
[[File:W diagram2 VIG 10.png|80px|class=skin-invert]]
最大大小<br />
0.75英寸(20毫米,56像素)
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
使用各种添加边框的设备的结合版本
[[File:Wp various VIG 10.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:11}} ==
</div>
<!-- 11 -->
<span id="toc-foundation"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=The Wikimedia Foundation mark}} [[#toc-list|^]]</span>
最初由[[:m:User:Neolux|Neolux]]于2005年设计,标识维基媒体基金会的标志由一個圆形标志和一个文字标志组成。旨在表示持有一本打开的书的角色。Montserrat字体用于构建此商标的标题和描述符。
<!--
{| cellpadding ="10"
|-
! !! PMS !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-color: #0065A4; height: 2em"| blue || 301 || 100/45/0/18 || 0/101/164 || 0065A4
|-
| style="color: #FFFFFF; background-color: #008752; height: 2em"| green || 348 || 100/0/85/24 || 0/135/82 || 008752
|-
| style="color: #FFFFFF; background-color: #BF311A; height: 2em"| red || 1805 || 0/91/100/23 || 191/49/26 || BF311A
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| dark grey || 425 || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #808285; height: 2em"| medium grey || 423 || 0/0/0/45 || 128/130/133 || 808285
|}
-->
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
推荐的垂直版本
[[File:Wmf logo vert K.svg|120px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
推荐的水平版本
[[File:Wikimedia Foundation logo - horizontal.svg|200px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
构建
[[File:Wmf diagram VIG 11.png|150px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
{{tunit|1=124|2=construction}}
[[File:Wmf horiz diagram VIG 11.png|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
本地化示例
[[File:Wikimedia hackathon mark vertical.svg |120px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
示例
[[File:Wikimedia hackathon mark horizontal.svg|200px|class=skin-invert]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:12}} ==
</div>
<!-- 12 -->
<span style="font-size: 2.5em;" id="toc-list2">Using the Wikipedia identity</span>
<poem>
<div style="font-size: 1.5em; line-height: 1.5em;">
[[#toc-protecting|保护我们的标志]]
[[#toc-legal|放置法律属性]]
[[#toc-minimum|最小大小]]
[[#toc-clearspace|明确的空间]]
[[#toc-colorvalues|颜色值]]
[[#toc-donot|不要……]]
[[#toc-WP|维基百科和维基媒体基金会联合品牌创建]]
[[#toc-3dmodel|使用地球拼图3D模型]]
[[#toc-branding|联合品牌创建]]
</div>
</poem>
<div class="visual-identity-guidelines__container">
== {{formatnum:13}} ==
</div>
<!-- 13 -->
<span id="toc-protecting"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=13|2=Protecting our marks}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation are registered around the world. Our identity is a precious resource we need to protect from misuse and commercialization.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In the United States, the marks of most of our projects, including Wikipedia, as well as the Wikimedia Foundation, are registered trademarks, and as such authorized reusers in the United States must include the ® logo to indicate appropriate ownership. '''Check with the Wikimedia Foundation for more information about indicating registration or trademark ownership in other countries and territories.'''
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The registration mark is an important way to indicate that our official marks are owned, registered, and maintained by a responsible organization. In some cases we claim trademark over the projects and use the TM designator instead of the ® designator.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Whenever possible, the registered marks must also include a trademark legend. The trademark legend is a sentence at the footer of a page (or in a section reserved for legal notices), or other prominent location, which states: "Wikipedia and its associated marks are official trademarks of the Wikimedia Foundation in the United States and other countries. These marks are being used under license by the Wikimedia Foundation. [This project] is not endorsed by or affiliated with the Wikimedia Foundation." In rare circumstances, the registration mark may be omitted but only with the approval of the Foundation's legal department.
</div>
<span id="toc-legal"></span>
<span style="font-size: 1.25em;">{{tunit|1=14|2=Placement of legal attributes}} [[#toc-protecting|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Note the specific placement of the registration mark ® on the bottom right side of the official marks. The registration mark only needs to appear once in a document or product.
</div>
'''其他维基媒体项目的法律属性'''
<div lang="en" dir="ltr" class="mw-content-ltr">
Other Wikimedia projects may be protected in the territory where you have permission to use the official marks. Check with the Wikimedia Foundation to determine which marks require a registration designation.
</div></div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
已注册的统一标志
[[File:Wp globe diagram VIG 13 on white background.png|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的地球拼图
[[File:Wp globe VIG 13.png|130px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的单词标识
[[File:Wp wordmarks VIG 13.png|150px]]
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
</div>
<!--
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
已注册的基金会标志
[[File:Wmf VIG 13.png|150px]]
</div>-->
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:14}} ==
</div>
<!-- 14-->
<span id="toc-minimum"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=15|2=Minimum sizes}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
The official marks of the Wikimedia Foundation have been designed and presented to work at a minimum size specification. Particularly with the Wikipedia puzzle globe, detail and texture are lost when the mark is reproduced at less than 20mm, 56px, or .75 inches. Never reproduce the puzzle globe or wordmark in sizes less than the minimums specified here.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In cases where representation of Wikipedia is necessary at less than the minimum sizes, the Wikipedia 'W' mark should be used. In cases where representation of Wikimedia or the Wikimedia Foundation is necessary, the single-color Foundation mark should be used as far as possible.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; 统一标注
[[File:Wp globe diagram VIG 14 on white background.png|100px]]
最小大小<br />
0.75英寸(20毫米,56像素)
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; {{tunit|1=64|2=puzzle globe}}
[[File:Wp globe diagram2 VIG 14.png|90px]]
{{tunit|1=81|2=minimum size}}<br />
0.625英寸(16毫米,45像素)
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; 单词标识的积极版本
[[File:Wp wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; 带有边框的反转的单词标识版本
[[File:Wp reverse wordmark diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
; {{tunit|1=62|2=puzzle icon}}
[[File:Wp puzzle diagram VIG 14.png|100px]]
{{tunit|1=81|2=minimum size}}<br />
{{tunit|1=82|2=.75in (20mm, 56px)}}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
; 单一颜色的基金会标识
[[File:Wmf diagram VIG 14.png|125px|class=skin-invert]]
{{tunit|1=81|2=minimum size}}<br />
0.5英寸(12毫米,36像素)
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:15}} ==
</div>
<!-- 15-->
<span id="toc-clearspace"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=16|2=Clear space}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
A minimum space area must be observed around the official marks in all instances. Clear space ensures that logos and marks can be differentiated from other marks or design elements, and provides easier and clearer communication of our projects, our organization, and the related knowledge from our projects.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp globe diagram VIG 15 on white background.png|300px]]
[[File:Wp globe diagram2 VIG 15.png|300px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:16}} ==
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">明确的空间(续上文)</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp reverse workmark diagram VIG 16.png|350px]]
</div>
{{clear}}
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
[[File:Wmf diagram VIG 16.png|300px|class=skin-invert]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wp puzzle diagram VIG 16.png|300px]]
</div>
{{clear}}
== {{formatnum:17}} ==
</div>
<!-- 17-->
<span id="toc-colorvalues"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=17|2=Color values}} [[#toc-list2|^]]</span>
维基百科身份的颜色调色板很简单:黑色和从灰到白的阴影。
{| cellpadding ="10"
|-
! !! CMYK !! RGB !! HEX
|-
| style="color: #FFFFFF; background-height: 2em"| black || 0/0/0/100 || 0/0/0 || 000000
|-
| style="color: #FFFFFF; background-color: #636466; height: 2em"| 75% || 0/0/0/75 || 99/100/102 || 636466
|-
| style="color: #FFFFFF; background-color: #939598; height: 2em"| 50% || 0/0/0/50 || 147/149/152 || 939598
|-
| style="background-color: #C7C8CA; height: 2em"| 25% || 0/0/0/75 || 199/200/202 || C7C8CA
|-
|}
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wp wordmark pos rgb.svg|150px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
黑色是单词标识的所有版本的正确颜色。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在单词标识出现在有颜色的区域的情况下,优先选择黑色边框中的反转版本。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #636466; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在特殊情况下,可以将单词标识从75%黑反转。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #939598; width: 13em">
[[File:Wikipedia-logo-white.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
单词标识的反转最低值是50%黑。
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
<div style="color: #FFFFFF; background-color: #C7C8CA; width: 13em">
[[File:Wikipedia wordmark.svg|center|150px]]</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
在颜色值为28%灰或更高的区域内,单词标识应为黑色。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:18}} ==
</div>
<!-- 18-->
<span id="toc-donot"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=18|2=Do not...}} [[#toc-list2|^]]</span>
……更改维基百科或相关项目的身份,也不能更改组成它们的任何元素。
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">不同的颜色</span>
不要更改商标的颜色。
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not2 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">不同的字体</span>
不要替换或更改地球下方的单词标识的字体。
</div>
<div style="float:right; width: 31%">
[[File:Wp globe do not3 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">扭曲</span>
不要扭曲或弯曲组成身份的任何元素。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not4 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">添加元素</span>
不要向被接受的标志添加装饰性形状。
</div>
<div style="float:left; width: 31%; margin-right: 1em">
[[File:Wp globe do not5 VIG 18.png|100px]]
<span style="color: #308557; font-size: 1.25em;">复杂的背景</span>
不要将商标放在带颜色的、有材质的或带图像的背景。标志只应该在白色背景里。
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:19}} ==
</div>
<span id="toc-3dmodel"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=21|2=Use of the puzzle globe 3D model}} [[#toc-list2|^]]</span>
<span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model is an important asset related to the Wikipedia puzzle globe logo. The 3D file is provided to allow Wikimedians to create [[:commons:File:Wikipedia puzzle globe 3D render.stl|3D printed models]] for community outreach purposes, under the guidelines below:</span>
; 大小与格式
* <span lang="en" dir="ltr" class="mw-content-ltr">The puzzle globe 3D model can be used as animated graphics where the globe rotates horizontally ([[:commons:File:Wikipedia logo puzzle globe spins horizontally, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia Logo Puzzle Globe Spins Horizontally, Revealing The Contents Of All Of Its Puzzle Pieces Without Background.gif|without]] a background) or horizontally and vertically ([[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces.gif|with]] and [[:commons:File:Wikipedia logo puzzle globe spins horizontally and vertically, revealing the contents of all of its puzzle pieces, without background.gif|without]] a background).</span>
* 你不得使用3D模型创造新的2D渲染或动画。
* 如果你需要2D渲染,请使用[[Special:MyLanguage/Legal:Wikimedia trademarks/About the official marks#Wikipedia_puzzle_globe_renderings|提供的渲染中的一个]]。
* 你可以以任何大小3D打印地球图标。
* 模型本身不得被更改、切片或调整。
* 3D模型可以被用作插图或图像的一部分,但不能用于正式的商标或身份鉴别。
* 应该没有对地球图标的添加,除非……
** 你可以创建基底,但请不要和地球标识合并。标识应该保持完整,不应被附着。
** <span lang="en" dir="ltr" class="mw-content-ltr">You may add a ring as a way to suspend the globe on a pendant or keychain.</span>
; 颜色
* 打印材料如果是金属,则必须是银;若不是金属,那么必须是淡银色或白色的,并且如果可能必须要用黑色文字。
* 不要用黑色、颜色或带颜色的材料打印地球图标。
<span lang="en" dir="ltr" class="mw-content-ltr">The use of the 3D file and model is subject to the same restrictions as the Wikipedia globe in the [[Special:MyLanguage/Policy:Wikimedia Foundation Trademark Policy|trademark policy]].</span>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:20}} ==
</div>
<!-- 20-->
<span id="toc-WP"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=20|2=Wikipedia and Wikimedia Foundation co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
Re-users of the official identities may face situations where the Wikipedia and Wikimedia Foundation identities are to appear side by side. A certain proportion and amount of space should be maintained when the Wikipedia and Wikimedia Foundation marks are displayed side-by-side.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The Wikipedia width and Wikimedia Foundation height must be identical to one another. The minimum clear space between them must be at least half of the width of the puzzle mark.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
The marks must be featured on a white background and must bottom align.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where the two marks or identities (or additional Wikimedia project identities) appear on the same page, but not side by side, then these guidelines may not apply (for example, when the Wikimedia Foundation identity is being used to brand or indicate an official publication about Wikipedia).
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
placement according to principle of equal emphasis
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-left">
[[File:Wikipedia-logo-v2-en.svg|x125px]]
[[File:Wp wmf diagrams VIG 20 on white background.png|300px]]
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
[[File:Wmf logo vert K.svg|x125px]]
</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
== {{formatnum:21}} ==
</div>
<!-- 21-->
<span id="toc-branding"></span>
<div class="visual-identity-guidelines__column visual-identity-guidelines__column--float-left">
<span style="font-size: 1.25em;">{{tunit|1=22|2=Co-branding}} [[#toc-list2|^]]</span>
<div lang="en" dir="ltr" class="mw-content-ltr">
These examples of co-branding indicate a general approach to presenting our official marks alongside those of other organizations. The general rule of 'equal emphasis' should apply. Other official marks should appear in the same proportion as the Wikimedia Foundation or Wikipedia marks. When one organization's marks appear without color, then the Wikimedia Foundation or Wikipedia marks should also not be in color.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
In situations where re-users are indicating Wikimedia Foundation's sponsorship of a project, and/or a grant or funding, only the Wikimedia Foundation mark should be used. Wikipedia is a project of the Wikimedia Foundation. The Wikimedia Foundation is the organization that may sponsor an initiative, provide a grant, or lend support to another organization or project.
</div>
<div lang="en" dir="ltr" class="mw-content-ltr">
Co-branded use of the Wikimedia Foundation marks, including the Wikipedia mark, require the approval of the Wikimedia Foundation.
</div>
</div>
<div class="visual-identity-guidelines__column--half visual-identity-guidelines__column--float-right">
根据同等强调的原则的放置
[[File:Wikipedia's W.svg|120px|class=skin-invert]] [[File:Cc.logo.circle.svg|80px|link=//creativecommons.org/|class=skin-invert]]
<div style="border-left: solid 1px #999; border-top: solid 1px #999; padding: 2em">
[[File:Wp wordmark pos rgb.svg|175px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/|class=skin-invert]]</div>
<div style="background-color: yellow; padding: 2em">
[[File:Wp wordmark rev rgb.svg|180px]] [[File:CreativeCommond logo trademark.svg|150px|link=//creativecommons.org/]]</div>
</div>
{{clear}}
<div class="visual-identity-guidelines__container">
</div>
[[Category:Wikimedia visual identity{{#translation:}}]]
[[Category:Maintained by Communications department{{#translation:}}]]
c30bbim719nd7fmx3obbx1u3z0njssv
User:Roudbrine
2
199115
592296
2026-08-21T13:33:20Z
Roudbrine
347145
/* */
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mj2quw3td3wgg7xogh9g0250bppkus9
User:Asgharjamalvand0020
2
199116
592297
2026-08-21T21:41:45Z
Asgharjamalvand0020
347279
/* */ == اختراعات == '''اصغر جمالوند''' از مخترعان مشترک ثبتشدهٔ اختراع «دستگاه سورت برنج بر اساس تشخیص رنگ» است. این اختراع در حوزهٔ مهندسی مکانیک و الکترونیک قرار دارد و برای جداسازی و تفکیک برنج بر اساس تشخیص رنگ طراحی شده است. در سامانهٔ ثبتشده، دوربینها برای شناسایی دانهها و اجسام نامطلوب بهکار گرفته میشوند و سپس سامانهٔ کنترلی و اجکتورها عملیات جداسازی را انجام میدهند. این اختراع در سال ۱۳۹۸ ثبت شده و اظهارنامهٔ آن در سال ۱۳۹۷ ثبت شده است.
== منابع ==
پایگاه جستوجوی دارایی فکر...
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اصغر جمالوند
scmqppxylxfio6a8prhfbbx4ktxjdko
Translations:Legal:Visual identity guidelines/3/zh
1198
199118
592307
2026-08-22T09:28:20Z
Pristome
225362
Created page with "维基百科是每天由世界上的上百万人使用的珍贵、共享的资源。我们创建了这些指引以授权维基媒体基金会的官方商标(包括维基百科)的重新使用者,以和我们的项目的质量、影响、重要性一致的方式代表我们的身份。"
592307
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text/x-wiki
维基百科是每天由世界上的上百万人使用的珍贵、共享的资源。我们创建了这些指引以授权维基媒体基金会的官方商标(包括维基百科)的重新使用者,以和我们的项目的质量、影响、重要性一致的方式代表我们的身份。
c6d0h0uab26wz9qnfarhf9rvlhz9vqn
Translations:Legal:Visual identity guidelines/4/zh
1198
199119
592309
2026-08-22T09:34:37Z
Pristome
225362
Created page with "维基媒体基金会的商标代表了我们的项目和运动指代了什么——勇敢的意见、全球合作、印刷和文本、完整性和质量。我们要求所有有权限使用这些商标的人记住这些价值。以良好的方式使用这些商标是重大责任。"
592309
wikitext
text/x-wiki
维基媒体基金会的商标代表了我们的项目和运动指代了什么——勇敢的意见、全球合作、印刷和文本、完整性和质量。我们要求所有有权限使用这些商标的人记住这些价值。以良好的方式使用这些商标是重大责任。
mvoaa5htfirtr2n1735zt37u9sew35z
Translations:Legal:Visual identity guidelines/54/zh
1198
199120
592311
2026-08-22T09:39:59Z
Pristome
225362
Created page with "自2003年发现代表维基百科身份的独特商标的志愿者比赛以来,独特的维基百科身份近几年已经进化。用户Paul Stansifer在2003年提议地球拼图的原始设计,在很短的一段时间之后维基百科人David Friedland对其样式和拼图的部分做出了很大的改善。"
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自2003年发现代表维基百科身份的独特商标的志愿者比赛以来,独特的维基百科身份近几年已经进化。用户Paul Stansifer在2003年提议地球拼图的原始设计,在很短的一段时间之后维基百科人David Friedland对其样式和拼图的部分做出了很大的改善。
5i49a5l5mcf4ngeuemmp8hf1s4u44na
Translations:Legal:Visual identity guidelines/55/zh
1198
199121
592313
2026-08-22T09:57:53Z
Pristome
225362
Created page with "自其一开始被引入起,地球拼图经历了一系列的小更改——基本上为修正其他代表各种语言中的单词“Wikipedia”的首个字符的字符的选择而做出的调整。有一次地球拼图包含了克林贡语字母表的字符。在2010年5月,维基媒体基金会引入了包含基于地球拼图物体的完整3D渲染的纠正字符和地球拼图反转版本上的字符排列的维基百科拼图的已审核的版本。"
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自其一开始被引入起,地球拼图经历了一系列的小更改——基本上为修正其他代表各种语言中的单词“Wikipedia”的首个字符的字符的选择而做出的调整。有一次地球拼图包含了克林贡语字母表的字符。在2010年5月,维基媒体基金会引入了包含基于地球拼图物体的完整3D渲染的纠正字符和地球拼图反转版本上的字符排列的维基百科拼图的已审核的版本。
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Translations:Legal:Visual identity guidelines/56/zh
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2026-08-22T10:14:17Z
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Created page with "地球拼图和维基百科单词标识结合在一起,它们一开始设置在Hoefler,但之后更新到了开源字体Linux Libertine,以实现项目的新语言版本的单词标识的更简易的本地化。我们将它们一起称作统一商标。"
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地球拼图和维基百科单词标识结合在一起,它们一开始设置在Hoefler,但之后更新到了开源字体Linux Libertine,以实现项目的新语言版本的单词标识的更简易的本地化。我们将它们一起称作统一商标。
4f0fjyfpo8bdpulhd9a2mx2ohj584n3
Translations:Legal:Visual identity guidelines/57/zh
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2026-08-22T10:17:47Z
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Created page with "在网上的wikipedia.org,单词标识总是包含描述性文字“自由的百科全书”,其被翻译成每个项目的语言。"
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在网上的wikipedia.org,单词标识总是包含描述性文字“自由的百科全书”,其被翻译成每个项目的语言。
0e0xqws3affld2ibdvu7eqhz41axjqp
Translations:Legal:Visual identity guidelines/25/zh
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2026-08-22T10:20:17Z
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Created page with "我们以两个简易的元素——地球拼图和单词标识开始,它们一起构成了统一商标。两个附加元素,拼图图标和W图标,曾被提议用于服务于特定情况——包括数字实行和带有空间限制的设计情况。"
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我们以两个简易的元素——地球拼图和单词标识开始,它们一起构成了统一商标。两个附加元素,拼图图标和W图标,曾被提议用于服务于特定情况——包括数字实行和带有空间限制的设计情况。
ff91hsl4zlldpvxtd8rw1ndyw8wsoxk
Translations:Legal:Visual identity guidelines/26/zh
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2026-08-22T10:30:31Z
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Created page with "维基百科身份的每个元素均已被用心设计以在单独存在和结合时起作用,共同地传播维基百科的核心身份。"
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维基百科身份的每个元素均已被用心设计以在单独存在和结合时起作用,共同地传播维基百科的核心身份。
g4ckkw8kh8k6r7ow4c4uybzddlckugn
Translations:Legal:Visual identity guidelines/27/zh
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2026-08-22T10:31:51Z
Pristome
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Created page with "在传统情况下,统一标识用于在地球拼图单独存在时不能充分代表项目时鉴别维基百科。"
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在传统情况下,统一标识用于在地球拼图单独存在时不能充分代表项目时鉴别维基百科。
r6wgdxsn0iekiollylwwot27zqn6yzz
Translations:Legal:Visual identity guidelines/28/zh
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2026-08-22T10:37:07Z
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Created page with "单词标识是用于清晰交流维基百科的存在的官方商标的最想要的变种,无论是通过表明维基百科的实际内容、维基百科志愿者和支持者的存在还是为了表明与机构或项目一起参与维基百科或作为其伙伴。"
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单词标识是用于清晰交流维基百科的存在的官方商标的最想要的变种,无论是通过表明维基百科的实际内容、维基百科志愿者和支持者的存在还是为了表明与机构或项目一起参与维基百科或作为其伙伴。
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Translations:Legal:Visual identity guidelines/29/zh
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2026-08-22T10:39:40Z
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Created page with "在统一标识的经典的顶部与底部配置不常规时,可以使用水平版本。"
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在统一标识的经典的顶部与底部配置不常规时,可以使用水平版本。
q2eyg9vznjb0drhv79rrxn598f5ij8o
Translations:Legal:Visual identity guidelines/30/zh
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2026-08-22T10:54:23Z
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Created page with "地球拼图是为设计目的渲染为平的图像的完整3D物体。地球拼图的“英雄”渲染是最接近原始的地球拼图形状的3D物体的数字相片。"
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地球拼图是为设计目的渲染为平的图像的完整3D物体。地球拼图的“英雄”渲染是最接近原始的地球拼图形状的3D物体的数字相片。
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Translations:Legal:Visual identity guidelines/31/zh
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2026-08-22T10:59:53Z
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Created page with "地球拼图并没有反映维基百科的所有语言和文字。项目在超过270种语言中可用,而地球拼图只反映了大约61种不同的文字。没有特定的参数以确定哪些语言出现在地球拼图中;然而,只有拥有对应的维基百科的语言或文字会被包含在地球拼图中。"
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地球拼图并没有反映维基百科的所有语言和文字。项目在超过270种语言中可用,而地球拼图只反映了大约61种不同的文字。没有特定的参数以确定哪些语言出现在地球拼图中;然而,只有拥有对应的维基百科的语言或文字会被包含在地球拼图中。
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Translations:Legal:Visual identity guidelines/33/zh
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2026-08-22T11:06:31Z
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Created page with "自2001年维基百科开始存在以来,带有大写的W和A字符的独特的单词标识为了其他语言的变种已被大幅度地翻译。"
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自2001年维基百科开始存在以来,带有大写的W和A字符的独特的单词标识为了其他语言的变种已被大幅度地翻译。
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Translations:Legal:Visual identity guidelines/35/zh
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2026-08-22T11:18:03Z
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Created page with "维基百科拼图图标是直接从原始3D地球拼图模型提取出来的独特的图形元素。图标被刻意用于被附属于维基百科的组或组织使用,但不正式代表项目或维基媒体基金会。"
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维基百科拼图图标是直接从原始3D地球拼图模型提取出来的独特的图形元素。图标被刻意用于被附属于维基百科的组或组织使用,但不正式代表项目或维基媒体基金会。
j1v3nwrh4fzkg2dhdldazojfivtecij
Translations:Legal:Visual identity guidelines/34/zh
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2026-08-22T11:26:38Z
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Created page with "单独的单词标识是代表维基百科的官方商标中的最能被识别和最能被清晰理解的版本。当不能一起使用地球拼图和单词标识(统一标识)时,更推荐使用维基百科单词标识来清晰地识别维基百科。"
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单独的单词标识是代表维基百科的官方商标中的最能被识别和最能被清晰理解的版本。当不能一起使用地球拼图和单词标识(统一标识)时,更推荐使用维基百科单词标识来清晰地识别维基百科。
flhgevhuhs0sjcu2szz5te1c2mh8il0
Translations:Legal:Visual identity guidelines/36/zh
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2026-08-22T11:37:44Z
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Created page with "拼图图标是维基百科辨识符中识别度最小的那一个,并在任何可能的时候都应该和非样式化的标题“Wikipedia”连起来使用。"
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拼图图标是维基百科辨识符中识别度最小的那一个,并在任何可能的时候都应该和非样式化的标题“Wikipedia”连起来使用。
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Translations:Legal:Visual identity guidelines/37/zh
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2026-08-22T11:45:22Z
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Created page with "维基百科的“W”图标是衔生自单词“Wikipedia”中的“W”的独特的图形元素,设置在Hoefler字体中。"
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维基百科的“W”图标是衔生自单词“Wikipedia”中的“W”的独特的图形元素,设置在Hoefler字体中。
cu5f0q3qj2t63dqbbpfteestnfov60v