Apple Inc.

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| colspan=&quot;2&quot; style=&quot;text-align: center; font-size: 125%; font-weight: bold;&quot; class=&quot;fn org&quot; | Apple Inc.
|-
| colspan=&quot;2&quot; style=&quot;text-align: center;&quot; | [[Fayl:Apple_logo_black.svg|100px|Apple logotipi]]
|-
| colspan=&quot;2&quot; style=&quot;text-align: center;&quot; | 1998-jıldan berli qollanılıp kiyatırǵan Apple logotibi
|-
| colspan=&quot;2&quot; style=&quot;text-align: center;&quot; | [[Fayl:Aerial_view_of_Apple_Park_dllu.jpg|300px]]
|-
| colspan=&quot;2&quot; style=&quot;text-align: center;&quot; | [[Kaliforniya shtatı|Kaliforniya shtatınıń]] Kupertino qalasındaǵı kompaniyanıń bas keńsesi Apple Parktıń joqarıdan kórinisi
|-
| '''Burınǵı atamaları'''
|
*Apple Computer Company (1976–1977)
*Apple Computer, Inc. (1977–2007)
|-
| '''Kompaniya túri'''
| Ashıq akcionerlik jámiyet
|-
| '''Birjada sawda belgileri'''
| 
*Nasdaq: AAPL
*Nasdaq-100 komponenti
*DJIA komponenti
*S&amp;P 100 komponenti
*S&amp;P 500 komponenti
|-
| '''ISIN'''
| US0378331005
|-
| '''Tarawı'''
| 
*Tutınıwshı elektronikası
*Programmalıq támiynat xızmetleri
*Onlayn xızmetler
|-
| '''Dúzilgen sánesi'''
| [[1-aprel]], [[1976]]; Los-Altos, [[Kaliforniya shtatı|Kaliforniya]], [[Amerika Qurama Shtatları|AQSH]]
|-
| '''Tiykarın salǵanlar'''
|
*[[Stiv Djobs]]
*Stiv Voznyak
*Ronald Ueyn
|-
| '''Bas keńse'''
| 1 Apple Park Way, Kupertino, [[Kaliforniya shtatı|Kaliforniya]], [[Amerika Qurama Shtatları|AQSH]]
|-
| '''Dúkanlar sanı'''
| 535 [[Apple Store]] dúkanları (2025)
|-
| '''Xızmet kórsetiw aymaǵı'''
| Dúnya júzi boyınsha
|-
| '''Tiykarǵı tulǵalar'''
| 
*Tim Kuk (Bas direktor)
*Artur Levinson (direktorlar keńesiniń baslıǵı)
|-
| '''Ónimleri'''
|
*[[AirPods]]
*[[Apple TV]]
*[[Apple Watch]]
*[[iPad]]
*[[iPhone]]
*[[Mac]]
|-
| '''Xızmetleri'''
|
*[[App Store]]
*[[Apple Card]]
*[[Apple Music]]
*[[Apple Pay]]
*[[Apple TV+]]
*[[iCloud]]
|-
| '''Tabıs'''
| {{profit}} US$391 milliard (2024-finans jılı)
|-
| '''Operaciyalıq tabıs'''
| {{profit}} US$123 milliard (2024-finans jılı)
|-
| '''Taza tabıs'''
| {{decrease}} US$94 milliard (2024-finans jılı)
|-
| '''Barlıq aktivler'''
| {{profit}} US$365 milliard (2024-finans jılı)
|-
| '''Barlıq kapital'''
| {{decrease}} US$57 milliard (2024-finans jılı)
|-
| '''Xızmetkerler sanı'''
| 164,000 (2024-jıl)
|-
| '''[[Sıńar kompaniya|Sıńar kompaniyaları]]'''
| 
*Apple Studios
*Beats Electronics
*Beddit
*Braeburn Capital
*Claris
*Globalstar (20%)
|-
| '''ASN'''
| 714
|-
| '''[[Veb-sayt|Veb-saytı]]'''
| [https://www.apple.com apple.com]
|-
| colspan=&quot;2&quot; style=&quot;font-size: 85%;&quot; | Finans maǵlıwmatları 2024-jıldıń 28-sentyabrinde juwmaqlanǵan finans jılına tiyisli.
|}

'''Apple Inc.''' – Amerika kóp milletli korporaciyası hám texnologiya kompaniyası bolıp, onıń bas keńsesi [[Kaliforniya shtatı|Kaliforniya]] shtatınıń Kupertino qalasında, [[Silikon oypatlıǵı|Silikon oypatlıǵında]] jaylasqan. Ol tiykarınan tutınıwshı elektronikası, [[programmalıq támiynat]] hám xızmetleri menen ataqlı. 1976-jılı [[Stiv Djobs]], Stiv Voznyak hám Ronald Ueyn tárepinen Apple Computer Company retinde shólkemlestirilgen, keyingi jılı Djobs hám Voznyak tárepinen Apple Computer, Inc. retinde dizimge alındı. 2007-jılı kompaniyanıń dıqqatı kompyuterlerden tutınıwshı elektronikasına keńeygenlikten, Apple Inc. dep qayta ataldı. Apple 2024-jılǵı finans jılında 391.04 milliard AQSH dolları tabıs penen eń iri texnologiya kompaniyası bolıp tabıladı.

Kompaniya Voznyaktıń Apple I jeke kompyuterin islep shıǵarıw hám satıw ushın shólkemlestirilgen. Onıń ekinshi kompyuteri, Apple II, dáslep kóplegen islep shıǵarılǵan mikrokompyuterlerdiń biri retinde eń kóp satılatuǵın ónimge aylandı. Apple 1983-jılı Lisa hám 1984-jılı Macintosh kompyuterlerin usındı, olar grafikalıq paydalanıwshı interfeysi hám tıshqanshanı qollanǵan dáslepki kompyuterlerdiń biri boldı. 1985-jılǵa kelip, kompaniya ishindegi mashqalalar sebepli Djobs NeXT kompaniyasın shólkemlestiriw ushın ketti, al Voznyak basqa joybarlarǵa ketti; Djon Skalli on jıldan aslam waqıt dawamında bas direktor lawazımın atqardı. 1990-jılları Apple jeke kompyuter sanaatında [[Microsoft Windows]] [[Operaciyalıq sistema|operaciyalıq sisteması]] hám [[Intel]] processorlı JK klonlarınıń arzan bahalı duopoliyasına salıstırǵanda ádewir bazar úlesin joǵalttı. 1997-jılı Apple bankrotlıqqa bir neshe hápte qalǵan edi. Sátsiz operaciyalıq sistema strategiyasın sheshiw ushın, ol NeXT kompaniyasın satıp aldı, bul Djobstı kompaniyaǵa qaytarıwǵa alıp keldi. Ol keyingi on jıl ishinde [[iMac]], [[iPod]], [[iPhone]] hám iPad qurılmaların úlken maqtawǵa ılayıq etip usınıw, sonday-aq [[iTunes Store]] dúkanın iske qosıw, «Basqasha oyla» reklama kampaniyasın baslaw hám [[Apple Store]] usaqlap satıw tarmaǵın ashıw arqalı Appledı qaytadan paydalılıqqa qaytardı. Bul háreketler Appledı shama menen 2010-jıldan baslap dúnyadaǵı eń qımbat brendlerdiń biri bolıwın támiyinledi. Djobs 2011-jılı densawlıǵına baylanıslı lawazımınan ketti hám eki aydan soń qaytıs boldı; onıń ornına bas direktor lawazımına Tim Kuk keldi.

Apple ónimler qatarına [[iPhone]], [[iPad]], [[Apple Watch]], Mac hám [[Apple TV]] sıyaqlı kóshpeli hám úy apparatlıq támiynatı; [[iOS]], iPadOS hám macOS sıyaqlı [[Operaciyalıq sistema|operaciyalıq sistemalar]]; hám [[Apple Pay]], [[iCloud]], sonday-aq [[Apple Music]] hám [[Apple TV+]] sıyaqlı multimediyalıq aǵımlı xızmetler kiredi. Apple Amerikadaǵı bes úlken informaciyalıq texnologiya kompaniyalarınıń biri bolıp tabıladı; kóbinese 2011-jıldan baslap, Apple dúnyadaǵı bazar kapitalizaciyası boyınsha eń iri kompaniya bolıp kelgen, al 2023-jılǵa kelip, payda boyınsha eń iri óndiriwshi kompaniya, satılǵan birlikler boyınsha tórtinshi eń iri jeke kompyuter jetkiziwshi, eń iri planshet kompyuterler jetkiziwshi hám dúnyadaǵı eń iri mobil telefonlar jetkiziwshi bolıp tabıladı. Apple 2018-jılı bahası 1 trillion dollardan asqan birinshi AQSH akcionerlik kompaniyası boldı hám 2024-jıldıń dekabr ayına kelip, onıń bahası 3,74 trillion dollardan astı. Apple Nasdaq birjasındaǵı eń iri kompaniya bolıp, onda «AAPL» belgisi astında sawda isleydi.

Apple óz jallawshılarınıń miynet ámeliyatları, kásiplik awqamlar menen qarım-qatnası, ekologiyalıq ámeliyatları hám básekige qarsı ámeliyatlar menen materiallardı alıw usılların óz ishine alǵan biznes etikası boyınsha sınǵa ushıraǵan. Soǵan qaramastan, kompaniyanıń úlken qollap-quwatlawshılar toparı bar hám brend sadıqlıǵınıń joqarı dárejesinen paydalanadı.

== Tariyxı ==

=== 1976–1980: Shólkemlestiriw hám korporaciya bolıw ===
[[Fayl:Apple Garage.jpg|thumb|left|1976-jılı [[Stiv Djobs]] hám Stiv Voznyak Kaliforniya shtatınıń Los-Altos qalasındaǵı Krist-drayvta jaylasqan Djobstıń ata-anasınıń úyinde Apple kompaniyasın birge shólkemlestirdi.{{Sfn|Linzmayer|2004|pages=6–8}} Voznyak kompaniyanıń garajda qurılǵanı haqqındaǵı keń tarqalǵan pikirdi «azǵana ápsana» dep atadı&lt;ref&gt;{{Web deregi | familiya = Gibbs| at = Samuel| sáne = 2014-jıl 5-dekabr | bet = Steve Wozniak: Apple starting in a garage is a myth| url = https://www.theguardian.com/technology/2014/dec/05/steve-wozniak-apple-starting-in-a-garage-is-a-myth| arxivurl = https://web.archive.org/web/20150425011132/https://www.theguardian.com/technology/2014/dec/05/steve-wozniak-apple-starting-in-a-garage-is-a-myth| arxivsáne = 2015-jıl 25-aprel | qaralǵan sáne = 2019-jıl 12-noyabr | jumıs = [[The Guardian]]}}&lt;/ref&gt;, biraq jataq bólme tarlıq etip baslaǵanda, olar ayırım jumısların garajǵa kóshirdi&lt;ref name=&quot;Linzmayer01&quot;&gt;{{Cite news |last=Linzmayer |first=Owen W. |title=Apple Confidential: The Real Story of Apple Computer, Inc |work=The Denver Post |url=http://extras.denverpost.com/books/chap0411h.htm |url-status=live |archive-url=https://web.archive.org/web/20120414125259/http://extras.denverpost.com/books/chap0411h.htm |archive-date=April 14, 2012}}&lt;/ref&gt;.]]

[[Fayl:2019-08-04 Apple I computer.jpg|thumb|Apple I - bul Apple kompaniyasınıń dáslepki ónimi bolıp, Voznyak tárepinen islep shıǵarılǵan hám zárúr [[Kompyuter klaviaturası|klaviatura]], [[Kompyuter monitorı|monitor]], quwat blogı hám qosımsha korpussız jıynalǵan sxema taxtası túrinde satılǵan.]]
'''Apple Computer Company''' 1976-jılı 1-aprelde Stiv Djobs, Stiv Voznyak hám Ronald Ueyn tárepinen sheriklik retinde shólkemlestirildi.{{Sfn|Linzmayer|2004|pages=6–8}}&lt;ref&gt;{{Cite news |last=Williams |first=Rhiannon |date=April 1, 2015 |title=Apple celebrates 39th year on April 1 |work=[[The Daily Telegraph|The Telegraph]] |url=https://www.telegraph.co.uk/technology/apple/11507451/Apple-celebrates-39th-year-on-April-1.html |url-status=live |url-access=subscription |access-date=July 9, 2017 |archive-url=https://ghostarchive.org/archive/20220110/https://www.telegraph.co.uk/technology/apple/11507451/Apple-celebrates-39th-year-on-April-1.html |archive-date=January 10, 2022}}{{cbignore}}&lt;/ref&gt; Kompaniyanıń birinshi ónimi - Apple I kompyuteri bolıp, onı tolıǵı menen Voznyak dizayn islegen hám qoldan islegen&lt;ref&gt;{{Web deregi | sáne = 2006-jıl 28-sentyabr | bet = Apple co-founder tells his side of the story| url = https://www.smh.com.au/news/laptops--desktops/wozniak-tells-his-side-of-the-story/2006/09/28/1159337270259.html| qaralǵan sáne = 2017-jıl 9-iyul | jumıs = [[The Sydney Morning Herald]]| arxivsáne = 2017-jıl 3-iyul | arxivurl = https://web.archive.org/web/20170703154618/http://www.smh.com.au/news/laptops--desktops/wozniak-tells-his-side-of-the-story/2006/09/28/1159337270259.html| url-status = live}}; {{Cite news |title=A Chat with Computing Pioneer Steve Wozniak |url=https://www.npr.org/templates/story/story.php?storyId=6167297 |website=[[NPR]] |date=September 29, 2006 |access-date=July 9, 2017 |archive-date=March 27, 2019 |archive-url=https://web.archive.org/web/20190327091333/https://www.npr.org/templates/story/story.php?storyId=6167297 |url-status=live}}&lt;/ref&gt;. Onıń jaratılıwın qarjılandırıw ushın Djobs óziniń Volkswagen avtobusın, al Voznyak bolsa HP-65 kalkulyatorın sattı&lt;ref&gt;{{Cite book |last=Isaacson |first=Walter |url=https://books.google.com/books?id=26ev_abfrU8C |title=Steve Jobs: The Exclusive Biography |date=October 24, 2011 |publisher=Little, Brown Book Group |isbn=978-0-7481-3132-7 |language=en}}&lt;/ref&gt;. Ekewi de tolıq satıw bahasın almadı, biraq ulıwma 1,300 dollar (2024-jılǵa kelip 7,200 dollarǵa teń) tabıs taptı. Voznyak birinshi Apple I prototipin 1976-jıldıń iyul ayında Homebrew Computer Club-ta tanıstırdı&lt;ref&gt;{{Harvnb|O'Grady|2009|pages=2–3}}; {{Web deregi | bet = The Homebrew Computer Club| url = http://www.computerhistory.org/revolution/personal-computers/17/312| qaralǵan sáne = 2017-jıl 9-iyul | baspaxana = [[Computer History Museum]]| arxivsáne = 2019-jıl 27-mart | arxivurl = https://web.archive.org/web/20190327102109/https://www.computerhistory.org/revolution/personal-computers/17/312| url-status = live}}&lt;/ref&gt;. Apple I oraylıq processor (CPU), yad (RAM) hám tiykarǵı tekstli-video chipleri bar tiykarǵı plata retinde satıldı – bul tolıq jeke kompyuter retinde bazarda ele usınılmaǵan tiykarǵı jıynaqlı koncepciyası edi&lt;ref&gt;{{Cite magazine |last=Kahney |first=Leander |date=November 19, 2002 |title=Rebuilding an Apple From the Past |language=en-US |magazine=Wired |url=https://www.wired.com/2002/12/56426/ |access-date=November 7, 2022 |issn=1059-1028 |archive-date=November 7, 2022 |archive-url=https://web.archive.org/web/20221107195134/https://www.wired.com/2002/12/56426/ |url-status=live}}&lt;/ref&gt;. Ol dáslepki tanıstırılǵannan keyin tez arada 666.66 dollarǵa (2024-jılǵa kelip 3,700 dollarǵa teń) bahalandı&lt;ref&gt;{{Cite news |url=http://news.bbc.co.uk/2/hi/technology/7091190.stm |work=[[BBC News]] |title=Building the digital age |access-date=January 19, 2008 |date=November 15, 2007 |archive-date=November 28, 2017 |archive-url=https://web.archive.org/web/20171128173707/http://news.bbc.co.uk/2/hi/technology/7091190.stm |url-status=live}}; {{Web deregi | bet = Apple I| url = http://staging.computerhistory.org/exhibits/highlights/apple1.shtml| arxivurl = https://web.archive.org/web/20070326115844/http://staging.computerhistory.org/exhibits/highlights/apple1.shtml| arxivsáne = 2007-jıl 26-mart | qaralǵan sáne = 2008-jıl 19-yanvar | baspaxana = [[Computer History Museum]]}}; [https://web.archive.org/web/20170204212503/http://www.g4tv.com/gamemakers/episodes/3781/Apple_II.html Game Makers (TV Show)]: Apple II. Originally aired January 6, 2005; {{Web deregi | url = http://www.macmothership.com/gallery/newads7/1976apple1.jpg| bet = Picture of original ad featuring US666.66 price| qaralǵan sáne = 2008-jıl 21-yanvar | arxivsáne = 2020-jıl 15-yanvar | arxivurl = https://web.archive.org/web/20200115222510/http://www.macmothership.com/gallery/newads7/1976apple1.jpg| url-status = live}}&lt;/ref&gt;&lt;ref name=&quot;iWoz&quot;&gt;{{Cite book |last1=Wozniak |first1=Steve |title=iWoz: Computer Geek to Cult Icon: How I Invented the Personal Computer, Co-Founded Apple, and Had Fun Doing It |title-link=iWoz: Computer Geek to Cult Icon: How I Invented the Personal Computer, Co-Founded Apple, and Had Fun Doing It |last2=Smith |first2=Gina |publisher=[[W. W. Norton &amp; Company]] |year=2006 |isbn=978-0-393-06143-7 |oclc=502898652 |author-link=Steve Wozniak |author-link2=Gina Smith (author)}}&lt;/ref&gt;. Voznyak keyinirek 666 sanındaǵı haywannıń belgisiniń tosınnan ekenliginen xabarı bolmaǵanın hám bul bahanı «qaytalanatuǵın sanlardı» unatqanı ushın oylap tapqanın ayttı&lt;ref name=&quot;VintageNews&quot;&gt;{{Cite news |last=Blazeski |first=Goran |date=November 25, 2017 |title=Apple-1, Steve Wozniak's hand-built creation, was Apple's first official product, priced at $666.66 |work=The Vintage News |url=https://www.thevintagenews.com/2017/11/25/apples-first-official-product-was-priced-at-666-66 |access-date=November 24, 2019 |archive-date=July 26, 2020 |archive-url=https://web.archive.org/web/20200726090158/https://www.thevintagenews.com/2017/11/25/apples-first-official-product-was-priced-at-666-66/ |url-status=live}}&lt;/ref&gt;.

'''Apple Computer, Inc.''' 1977-jılı 3-yanvarda Kaliforniyanıń Kupertino qalasında rásmiy túrde dizimge alındı, bul waqıtta Ueyn kompaniyadan ketken edi, ol kompaniyanı birgelikte qurǵannan 12 kún ótkennen soń óz úlesin Djobs hám Voznyak-qa 800 dollarǵa satıp jibergen. Multimillioner Mayk Markkula Appledı dizimge alıw barısında Djobs hám Voznyak-qa zárúrli biznes tájiriybe hám 250,000 dollar (2024-jılǵı 1,297,000 dollarǵa teń) qarjı menen járdem berdi&lt;ref&gt;{{Web deregi | sáne = 1998-jıl 6-yanvar | bet = Apple chronology| url = https://money.cnn.com/1998/01/06/technology/apple_chrono| qaralǵan sáne = 2017-jıl 2-may | baspaxana = [[CNNMoney]]| arxivsáne = 2017-jıl 25-may | arxivurl = https://web.archive.org/web/20170525081036/http://money.cnn.com/1998/01/06/technology/apple_chrono/| url-status = live}}; {{Web deregi | at = Ben| familiya = Gilbert| bet = Where are the first 10 Apple employees today?| url = http://www.businessinsider.com/the-first-10-apple-employees-2016-12| jumıs = [[Business Insider]]| sáne = 2016-jıl 26-dekabr | qaralǵan sáne = 2017-jıl 2-may | arxivsáne = 2019-jıl 30-mart | arxivurl = https://web.archive.org/web/20190330085628/https://www.businessinsider.com/the-first-10-apple-employees-2016-12| url-status = live}}&lt;/ref&gt;. Jumıs islewdiń dáslepki bes jılında tabıs tez ósti, shama menen hár tórt ayda eki ese kóbeydi. 1977-jıldıń sentyabrinen 1980-jıldıń sentyabrine shekem jıllıq satıw kólemi 775,000 dollardan 118 million AQSH dollarına shekem ósti, bul ortasha jıllıq ósiw páti 533% degendi ańlatadı&lt;ref&gt;[[Infinite Loop]] {{Cite book|author-link=Michael S. Malone|first=Michael S.|last=Malone|year=1999|title=Infinite loop: how the world's most insanely great computer company went insane|isbn=978-0-385-48684-2|oclc=971131326|url=https://archive.org/details/infiniteloophoww00malo|location=New York|publisher=Currency/Doubleday|page=157}}; {{Web deregi | url = https://news.fastcompany.com/apples-sales-grew-150x-between-1977-1980-4001956| bet = Apple's sales grew 150x between 1977–1980| arxivurl = https://web.archive.org/web/20170525081616/https://news.fastcompany.com/apples-sales-grew-150x-between-1977-1980-4001956| arxivsáne = 2017-jıl 25-may | familiya = McCracken| at = Harry| sáne = 2016-jıl 1-aprel | qaralǵan sáne = 2017-jıl 2-may | jumıs = [[Fast Company]]| url-status = dead}}&lt;/ref&gt;.

Sonday-aq Voznyak tárepinen dizayn islengen Apple II 1977-jılı 16-aprelde birinshi West Coast Computer Faire kórgizbesinde kórsetildi.{{Sfn|Linzmayer|2004|page=12}} Ol óziniń tiykarǵı básekilesi TRS-80 hám Commodore PET-ten simvollıq yacheykalarǵa tiykarlanǵan reńli grafikası hám ashıq arxitekturası menen ayırmashılıq qıladı. Apple I hám dáslepki Apple II modelleri saqlaw qurılması sıpatında ádettegi audio kassetalardı paydalanǵan, olar 1978-jılı 5+1⁄4 dyuymli disketa diskovodı hám Disk II dep atalǵan interfeys tárepinen almastırıldı.{{Sfn|Linzmayer|2004|pages=13–15}}&lt;ref&gt;{{Web deregi | familiya = Weyhrich| at = Steven| sáne = 2002-jıl 21-aprel | bet = Apple II History Chapter 4| url = http://apple2history.org/history/ah04| qaralǵan sáne = 2008-jıl 18-avgust | arxivsáne = 2010-jıl 1-avgust | arxivurl = https://web.archive.org/web/20100801191644/http://apple2history.org/history/ah04/| url-status = live}}&lt;/ref&gt;

[[Fayl:Apple II Plus cropped.jpg|thumb|left|1977-jılı shıǵarılǵan hám tiykarınan Voznyak tárepinen dizayn islengen Apple II kompaniyanıń birinshi úlken tabısı boldı.]]
Apple II biznes dúnyasınıń birinshi «killer qosımshası» VisiCalc programması ushın stol ústi platforması sıpatında tańlandı. VisiCalc - bul 1979-jılı shıǵarılǵan elektron keste programması.{{Sfn|Linzmayer|2004|pages=13–15}} VisiCalc Apple II ushın biznes bazarın jarattı hám úy paydalanıwshılarına Apple II satıp alıwdıń qosımsha sebebin berdi: keńse menen úylesimlilik,{{Sfn|Linzmayer|2004|pages=13–15}} biraq Apple II bazar úlesi Atari, Commodore hám Tandy sıyaqlı básekilesler tárepinen islep shıǵarılǵan úy kompyuterlerinen artta qaldı&lt;ref&gt;{{Cite book |last=Bagnall |first=Brian |title=On the Edge: The Spectacular Rise and Fall of Commodore |publisher=Variant Press |year=2005 |isbn=978-0-9738649-0-8 |pages=109–112}}; [http://www.jeremyreimer.com/total_share.html Personal Computer Market Share: 1975–2004] {{Webarchive |url=https://web.archive.org/web/20120606003537/http://www.jeremyreimer.com/total_share.html |date=June 6, 2012}} The figures show Mac higher, but that is not a single model.&lt;/ref&gt;&lt;ref&gt;{{Web deregi | url = https://arstechnica.com/features/2005/12/total-share/| bet = Total share: 30 years of personal computer market share figures| at = Jeremy| familiya = Reimer| sáne = 2005-jıl 15-dekabr | jumıs = Ars Technica| qaralǵan sáne = 2023-jıl 1-sentyabr | arxivsáne = 2012-jıl 7-iyun | arxivurl = https://web.archive.org/web/20120607023023/http://arstechnica.com/features/2005/12/total-share/| url-status = live}}&lt;/ref&gt;.

1980-jılı 12-dekabrde Apple tolıǵı menen elektron NASDAQ birjasında dáslepki jámiyetlik usınıs (IPO) penen shıqtı, hárbir akciyanı 22 dollardan (2022-jıldıń 3-sentyabrine shekemgi akciya bóliniwlerin esapqa alǵanda $.10) 4.6 million akciya sattı&lt;ref name=&quot;Apple FAQ&quot;&gt;{{Web deregi | url = https://investor.apple.com/faq/default.aspx| bet = Frequently Asked Questions| arxivurl = https://web.archive.org/web/20200312205405/https://investor.apple.com/faq/default.aspx| arxivsáne = 2020-jıl 12-mart | baspaxana = Apple Inc.| qaralǵan sáne = 2020-jıl 19-yanvar | url-status = live}}&lt;/ref&gt;, bul 100 million dollardan artıq kapital jarattı, bul 1956-jıldan berli Ford Motor Company kompaniyasınan keyingi eń úlken IPO boldı&lt;ref name=&quot;EDNAAPLSTOCK&quot;&gt;{{Web deregi | familiya = Deffree| at = Suzanne| sáne = 2018-jıl 12-dekabr | bet = Apple IPO makes instant millionaires, December 12, 1980| url = https://www.edn.com/electronics-blogs/edn-moments/4403276/Apple-IPO-makes-instant-millionaires--December-12--1980| qaralǵan sáne = 2019-jıl 16-may | arxivsáne = 2019-jıl 10-iyun | arxivurl = https://web.archive.org/web/20190610002442/https://www.edn.com/electronics-blogs/edn-moments/4403276/Apple-IPO-makes-instant-millionaires--December-12--1980| url-status = live}}&lt;/ref&gt; Kúnniń aqırına kelip, akciya bahası 29 dollarǵa&lt;ref name=&quot;DEDIPO&quot;&gt;{{Web deregi | familiya = Dilger| at = Daniel Eran| sáne = 2013-jıl 12-dekabr | bet = Apple, Inc. stock IPO created 300 millionaires 33 years ago today| url = http://appleinsider.com/articles/13/12/12/apple-inc-stock-ipo-created-300-millionaires-33-years-ago-today| qaralǵan sáne = 2017-jıl 18-aprel | jumıs = [[AppleInsider]]| arxivsáne = 2019-jıl 30-mart | arxivurl = https://web.archive.org/web/20190330102914/https://appleinsider.com/articles/13/12/12/apple-inc-stock-ipo-created-300-millionaires-33-years-ago-today| url-status = live}}&lt;/ref&gt; hám bazar kapitalizaciyası 1.778 milliard dollarǵa&lt;ref name=&quot;EDNAAPLSTOCK&quot; /&gt;&lt;ref name=&quot;DEDIPO&quot; /&gt; jetip, Djobs hám Voznyak qosılǵan shama menen 300 millioner payda boldı.

=== 1980–1990: Macintosh penen jetiskenlik ===
[[Fayl:Steve Jobs and Macintosh computer, January 1984, by Bernard Gotfryd - edited 2.jpg|thumb|1984-jılı [[Stiv Djobs]] Macintosh penen, integraciyalanǵan [[grafikalıq paydalanıwshı interfeysi]] hám tıshqanshası bar birinshi ǵalabalıq bazardaǵı jeke kompyuter menen.]]
1979-jıldıń dekabr ayında Stiv Djobs hám Djef Raskin qosılǵan Apple xızmetkerleri Xerox PARC-qa bardı, onda olar [[grafikalıq paydalanıwshı interfeysi]] (GUI) bar Xerox Alto-nı kórdi. Keyin Apple PARC texnologiyasına kiriw múmkinshiligi boyınsha kelisimge keldi, bul Apple kompaniyasına artıqmashlıqlı bahada akciyalardı satıp alıw múmkinshiligin berdi. Bul sapar Djobsqa Apple ónimlerinde GUI engiziwge tásir etti, Apple Lisa menen baslap. Ǵalabalıq bazarǵa shıǵarılǵan GUI kompyuteri retinde novator bolıwına qaramastan, Lisa joqarı bahası hám sheklengen programmalıq támiynat múmkinshilikleri sebepli kommerciyalıq sátsizlikke ushıradı.

Djobs, Lisa komandasınan shıǵarılǵanına ashıwlanıp, kompaniyanıń Macintosh bólimin óz qolına aldı. Voznyak hám Raskin Macintosh-tı Apple II sıyaqlı tekstke tiykarlanǵan interfeysi bar arzan kompyuter etip jobalastırǵan edi, biraq 1981-jılǵı samolyot apatı Voznyaktıń joybardan sheginiwine májbúr etti. Djobs tez arada Macintosh-tı Lisa-dan arzanıraq bolatuǵın grafikalıq sistema retinde qayta anıqladı, burınǵı bóliminiń bahasın tómenletip&lt;ref name=&quot;TheVerge&quot;&gt;{{Web deregi | sáne = 2013-jıl 27-iyun | bet = Steve Wozniak on Newton, Tesla, and why the original Macintosh was a 'lousy' product| url = https://www.theverge.com/2013/6/27/4468314/steve-wozniak-on-how-the-newton-changed-his-life| arxivurl = https://web.archive.org/web/20160312014832/http://www.theverge.com/2013/6/27/4468314/steve-wozniak-on-how-the-newton-changed-his-life| arxivsáne = 2016-jıl 12-mart | qaralǵan sáne = 2018-jıl 25-iyun }}&lt;/ref&gt;. Sonday-aq, Djobs sol waqıtta kompaniyanıń kópshilik tabısın keltirip atırǵan Apple II bólimine de jaqtırmay qaradı.&lt;ref name=&quot;rice19850415&quot; /&gt;

1984-jılı Apple Macintosh-tı iske qostı, ol [[programmalastırıw tili]] bolmaǵan birinshi jeke kompyuter edi&lt;ref name=&quot;IsProgramingObsolete&quot;&gt;{{Web deregi | familiya = Harvey| at = Brian| sáne = 1994 | bet = Is Programing Obsolete?| url = http://www.eecs.berkeley.edu/~bh/obsolete.html| url-status = dead| arxivurl = https://web.archive.org/web/20131005000323/http://www.eecs.berkeley.edu/~bh/obsolete.html| arxivsáne = 2013-jıl 5-oktyabr | qaralǵan sáne = 2013-jıl 14-iyun | baspaxana = Electrical Engineering and Computer Sciences, [[University of California, Berkeley]]}}&lt;/ref&gt;. Onıń debyutı «1984» dep atalǵan, Ridli Skott tárepinen rejissyorlıq etilgen hám 1984-jıl 22-yanvarda Super Bowl XVIII-diń úshinshi shereginde kórsetilgen 1.5 million AQSH dollarlıq telereklama menen belgilendi&lt;ref&gt;{{Web deregi | familiya = Friedman| at = Ted| bet = Apple's 1984: The Introduction of the Macintosh in the Cultural History of Personal Computers| url = http://www.duke.edu/~tlove/mac.htm| url-status = dead| arxivurl = https://web.archive.org/web/20121014051705/http://www.duke.edu/~tlove/mac.htm| arxivsáne = 2012-jıl 14-oktyabr }}&lt;/ref&gt;. Bul Apple kompaniyasınıń tabısı ushın ayrıqsha waqıya dep bahalandı&lt;ref&gt;{{Cite news |last=Maney |first=Kevin |date=January 28, 2004 |title=Apple's '1984' Super Bowl commercial still stands as watershed event |work=[[USA Today]] |url=https://usatoday30.usatoday.com/tech/columnist/kevinmaney/2004-01-28-maney_x.htm |access-date=April 18, 2017 |archive-date=March 13, 2018 |archive-url=https://web.archive.org/web/20180313054828/https://usatoday30.usatoday.com/tech/columnist/kevinmaney/2004-01-28-maney_x.htm |url-status=live}}&lt;/ref&gt; hám CNN tárepinen «shedevr»&lt;ref&gt;{{Web deregi | familiya = Leopold| at = Todd| sáne = 2006-jıl 3-fevral | bet = Why 2006 isn't like '1984'| url = https://edition.cnn.com/2006/SHOWBIZ/02/02/eye.ent.commercials/| qaralǵan sáne = 2017-jıl 18-aprel | baspaxana = [[CNN]]| arxivsáne = 2014-jıl 5-aprel | arxivurl = https://web.archive.org/web/20140405133016/http://edition.cnn.com/2006/SHOWBIZ/02/02/eye.ent.commercials| url-status = live}}&lt;/ref&gt;, al TV Guide tárepinen barlıq waqıtlardaǵı eń ullı telereklamalardıń biri dep tán alındı&lt;ref&gt;{{Web deregi | sáne = 1999-jıl 12-oktyabr | bet = The greatest commercials of all time| url = https://www.tvguide.com/tv/magazine/990628/ftr6.asp| url-status = dead| arxivurl = https://web.archive.org/web/19991012071246/http://www.tvguide.com/tv/magazine/990628/ftr6.asp| arxivsáne = 1999-jıl 12-oktyabr | qaralǵan sáne = 2017-jıl 18-aprel | jumıs = [[TV Guide]]}}; {{Web deregi | at = Aaron| familiya = Taube| bet = How The Greatest Super Bowl Ad Ever – Apple's '1984' – Almost Didn't Make It To Air| url = http://www.businessinsider.com/apple-super-bowl-retrospective-2014-1| jumıs = [[Business Insider]]| sáne = 2014-jıl 22-yanvar | qaralǵan sáne = 2017-jıl 18-aprel | arxivsáne = 2019-jıl 30-mart | arxivurl = https://web.archive.org/web/20190330104642/https://www.businessinsider.com/apple-super-bowl-retrospective-2014-1| url-status = live}}&lt;/ref&gt;.

Reklama Macintoshqa úlken qızıǵıwshılıq payda etti, hám dáslepki satıwlar jaqsı boldı, biraq úsh aydan keyin pikirler kele baslaǵanda satıwlar ádewir tómenley basladı. Djobs 128 kilobayt RAM talap etken edi, bul onıń tezligin hám programmalıq támiynatın sheklep, 1,000 dollar (2024-jılda 3,000 dollarǵa teń) bahaǵa umtılıwǵa alıp keldi. Macintosh 2,495 dollarǵa (2024-jılda 7,600 dollarǵa teń) satıldı, bul baha áste islewi sebepli sınshılar tárepinen qattı sınǵa alındı&lt;ref&gt;{{Harvnb|Linzmayer|2004|page=98}}; {{Harvnb|Swaine|2014|pages=441–443}}; {{Cite book |last=Isaacson |first=Walter |title=Steve Jobs |title-link=Steve Jobs (book) |publisher=[[Simon and Schuster]] |year=2015 |isbn=978-1-5011-2762-5}} pp. 186–187; {{Cite book |first=Andy |last=Hertzfeld |year=2005 |title=Revolution in The Valley: The Insanely Great Story of How the Mac Was Made |publisher=O'Reilly Media |isbn=978-0-596-00719-5}}&lt;/ref&gt;. 1985-jıldıń basında bul satıwlardıń tómenlewi Stiv Djobs penen eki jıl burın Pepsi kompaniyasınan Djobstıń «Siz ómirińizdiń qalǵan bólegin qant suwın satıwǵa arnaysız ba, yamasa meniń menen birge dúnyanı ózgertesiz be?»&lt;ref&gt;{{Harvnb|Linzmayer|2004|page=156}}; {{Harvnb|Isaacson|2015|pages=153–154}}&lt;/ref&gt; degen sózleri menen shaqırılǵan CEO Djon Skalli arasında biylik gúresin qozǵadı&lt;ref&gt;{{Web deregi | familiya = Gallo| at = Carmine| sáne = 2014-jıl 22-yanvar | bet = How Steve Jobs And Bill Gates Inspired John Sculley To Pursue The 'Noble Cause| url = https://www.forbes.com/sites/carminegallo/2016/11/12/how-steve-jobs-and-bill-gates-inspired-john-sculley-to-pursue-the-noble-cause/#9eaee3232bd5| qaralǵan sáne = 2019-jıl 31-mart | jumıs = [[Forbes]]| arxivsáne = 2019-jıl 31-mart | arxivurl = https://web.archive.org/web/20190331065556/https://www.forbes.com/sites/carminegallo/2016/11/12/how-steve-jobs-and-bill-gates-inspired-john-sculley-to-pursue-the-noble-cause/#9eaee3232bd5| url-status = live}}&lt;/ref&gt;. Skalli Apple direktorlar keńesiniń bir awızdan qollawı menen Djobstı Macintosh bóliminiń basshısı lawazımınan bosattı&lt;ref&gt;{{Cite book |last1=Schlender |first1=Brent |title=Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader |last2=Tetzeli |first2=Rick |date=2016 |publisher=Crown Business; Reprint edition |isbn=978-0-385-34742-6 |ref={{harvid|Schlender|2016}} |pages=87–92}}; {{Harvnb|Linzmayer|2004|page=156}}&lt;/ref&gt;.

Direktorlar keńesi Skallige Djobstı hám onıń sınaqtan ótpegen ónimlerge qımbat kirisiwlerdi baslaw múmkinshiligin sheklewdi tapsırdı. Skallidiń basqarıwına boysınıwdıń ornına, Djobs onı basshılıqtan shetletiwge urındı.{{Sfn|Linzmayer|2004|pages=156–157}} Jan-Lui Gasse Skallige Djobstıń direktorlar keńesinde awdarıspaq shólkemlestiriwge urınıp atırǵanın xabarladı hám shuǵıl jıynalısqa shaqırdı, onda Apple kompaniyasınıń atqarıwshı xızmetkerleri Skallidiń tárepin alıp, Djobstı barlıq operaciyalıq wazıypalardan bosattı.{{Sfn|Linzmayer|2004|pages=156–157}} Djobs 1985-jıldıń sentyabr ayında Apple kompaniyasınan ketti hám NeXT kompaniyasın shólkemlestiriw ushın bir neshe Apple xızmetkerlerin ózi menen birge alıp ketti&lt;ref&gt;{{Cite news |last=Spector |first=G |date=September 24, 1985 |title=Apple's Jobs Starts New Firm, Targets Education Market |page=109 |work=[[PC Week]]}}&lt;/ref&gt;. Voznyak ta 1985-jıldıń basında basqa joybarlar menen shuǵıllanıw ushın Apple kompaniyasındaǵı aktiv jumısınan ketken edi, Apple II bólimine kompaniyanıń qatnasına narazılıǵın bildirip hám kompaniya «sońǵı bes jıl dawamında nadurıs baǵıtta ketip atır» dep aytqan edi&lt;ref name=&quot;rice19850415&quot;&gt;{{Cite news |last=Rice |first=Valerie |date=April 15, 1985 |title=Unrecognized Apple II Employees Exit |page=35 |work=[[InfoWorld]] |url=https://books.google.com/books?id=zC4EAAAAMBAJ&amp;pg=PA35 |access-date=November 6, 2017 |archive-date=March 1, 2023 |archive-url=https://web.archive.org/web/20230301054845/https://books.google.com/books?id=zC4EAAAAMBAJ&amp;pg=PA35 |url-status=live}}&lt;/ref&gt;&lt;ref name=&quot;wozemployee&quot;&gt;{{Cite news |date=January 3, 2018 |title=I Never Left Apple |language=en-US |work=Offally Woz |url=http://woz.org/letters/never-left-apple |access-date=October 2, 2018 |archive-date=October 2, 2018 |archive-url=https://web.archive.org/web/20181002215223/http://woz.org/letters/never-left-apple/ |url-status=live}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |title=CNN.com Video |work=[[CNN]] |url=http://www.cnn.com/video/?/video/bestoftv/2011/08/25/exp.piers.wozniak.jobs.reaction.cnn |access-date=March 27, 2019 |archive-date=February 3, 2014 |archive-url=https://web.archive.org/web/20140203113642/http://www.cnn.com/video/?%2Fvideo%2Fbestoftv%2F2011%2F08%2F25%2Fexp.piers.wozniak.jobs.reaction.cnn |url-status=live}}&lt;/ref&gt;. Voznyak Apple kompaniyasında wákil sıpatında jumıs islewin dawam etti, jılına shama menen 120,000 dollar kóleminde stipendiya alıp turdı&lt;ref name=&quot;wozemployee&quot; /&gt;&lt;ref name=&quot;iWoz&quot; /&gt; Djobs hám Voznyak ketkennen keyin de Apple kompaniyasınıń akcionerleri bolıp qaldı.&lt;ref name=&quot;wozstock&quot;&gt;[https://web.archive.org/web/20061019134707/http://www.fool.com/research/2000/features000302.htm Apple's ''Other'' Steve (Stock Research)] {{Webarxiv|url=https://web.archive.org/web/20061019134707/http://www.fool.com/research/2000/features000302.htm|date=October 19, 2006}} March 2, 2000, [[The Motley Fool]].&lt;/ref&gt;.

1985-jılı Djobs hám Voznyak ketkennen keyin, Skalli sol jılı yadı tórt ese kóp bolǵan Macintosh 512K kompyuterin shıǵardı hám birinshi aqılǵa muwapıq bahadaǵı PostScript lazer printeri LaserWriter'di tanıstırdı. Sonday-aq, PostScript tiliniń artıqmashılıqlarınan paydalanǵan dáslepki stol ústi baspa qosımshası PageMaker, Aldus Corporation tárepinen 1985-jıldıń iyul ayında shıǵarıldı.{{Sfn|Linzmayer|2004|pages=158–159}} Macintosh, LaserWriter hám PageMaker birikpesiniń stol ústi baspa bazarın jaratıwǵa sebepshi bolǵanı aytıladı&lt;ref&gt;{{Web deregi | bet = The History of Desktop Publishing| url = https://www.lifewire.com/when-was-desktop-publishing-invented-1073863| url-status = live| arxivurl = https://web.archive.org/web/20210227131823/https://www.lifewire.com/when-was-desktop-publishing-invented-1073863| arxivsáne = 2021-jıl 27-fevral | qaralǵan sáne = 2007-jıl 30-aprel | baspaxana = [[Lifewire]]}}&lt;/ref&gt;.

Stol ústi baspa bazarındaǵı bul ústem poziciya&lt;ref&gt;{{Cite book |last=Swaine |first=Michael |title=Fire in the Valley: The Birth and Death of the Personal Computer |publisher=Pragmatic Bookshelf |year=2014 |isbn=978-1-68050-352-4}} pp. 359–363&lt;/ref&gt; kompaniyaǵa joqarı bahalı segmentlerine itibar qaratıwǵa múmkinshilik berdi, bul «joqarı-oń siyasatı» dep atalıp, baha hám payda diagrammasındaǵı ornı menen baylanıslı edi. Joqarıraq baha noqatlarında satılatuǵın jańa modeller joqarı payda shegarasın usındı hám tájiriybeli paydalanıwshılar tezliktiń hárbir artıwın qabıl etkenlikten, ulıwma satıwlarǵa hesh qanday tásir etpegendey kórindi. Ayırımlar ózlerin bazardan shıǵarıp taslawı múmkin dep táshiwishlense de, 1980-jıllardıń ortasına kelip «joqarı-oń siyasatı» tolıq kúshke kirdi, bul Jan-Lui Gasseniń Macintosh II kompyuteriniń 55% payda shegine tiykarlanǵan «eliw bes yamasa ólim» uranına baylanıslı edi&lt;ref name=&quot;insidestoryCarlton&quot;&gt;{{Cite book |last=Carlton |first=Jim |url=https://archive.org/details/appleinsidestory00carl |title=Apple: The inside story of intrigue, egomania, and business blunders |publisher=[[Random House]] |year=1997 |isbn=978-0-8129-2851-8 |location=New York}}&lt;/ref&gt;.

Bul siyasat 1980-jıllardıń aqırında keri tásir ete basladı, sebebi IBM PC úylesimli kompyuterlerde Macintoshtıń ayırım funkciyalarına iye bolǵan, biraq ádewir arzan bahadaǵı stol ústi baspa programmaları payda boldı. Kompaniya stol ústi baspa bazarındaǵı ústem poziciyasınan ayrıldı hám Apple ónimlerin endi satıp ala almaytuǵın kóplegen dáslepki tutınıwshı bazasınan alıslap ketti. 1989-jılǵı Rojdestvo máwsimi kompaniya tariyxında birinshi ret satıwlardıń tómenlewi menen belgilendi, bul Apple akciyalarınıń bahasınıń 20% tómenlewine alıp keldi.&lt;ref name=&quot;insidestoryCarlton&quot; /&gt; Usı dáwir dawamında Skalli menen Gasse arasındaǵı qatnasıqlar jamanlastı, bul Skallidiń 1990-jıldıń yanvar ayında Maykl Spindlerdi bas operaciyalıq direktor etip tayınlaw arqalı Gasseni lawazımınan túsiriwine alıp keldi.{{Sfn|Linzmayer|2004|page=184–185}} Sol jılı Gasse kompaniyadan ketip, básekiles Be Inc. kompaniyasın shólkemlestiredi&lt;nowiki/&gt;[[Be Inc.|.]]{{Sfn|Linzmayer|2004|page=160}}

=== 1990–1997: Qulaw hám qayta shólkemlestiriw ===
[[Fayl:Apple macintosh lcII.jpg|thumb|Macintosh LC II]]
Kompaniya strategiyasın ózgertti hám 1990-jıldıń oktyabr ayında úsh arzan modeldi usındı: Macintosh Classic, Macintosh LC hám Macintosh IIsi. Bulardıń hámmesi jıynalǵan talap sebepli ádewir satılıwlarǵa eristi.{{Sfn|Linzmayer|2004|page=128}} 1991-jılı Apple házirgi derlik barlıq zamanagóy noutbuklardıń formasın belgilep bergen dizaynı menen úlken tabısqa erisken PowerBooktı usındı. Sol jılı Apple System 7 di de usındı, bul Macintosh operaciyalıq sistemasınıń úlken jańalanıwı bolıp, interfeyske reńlerdi qostı hám jańa tarmaq imkaniyatların kirgizdi.

Arzan Maclerdiń hám PowerBooktıń tabısı kirislerdiń artıwına alıp keldi&lt;ref name=&quot;lemsculley&quot;&gt;{{Web deregi | familiya = Hormby| at = Thomas| sáne = 2006-jıl 22-fevral | bet = Growing Apple with the Macintosh: The Sculley years| url = http://lowendmac.com/orchard/06/john-sculley-years-apple.html| qaralǵan sáne = 2007-jıl 2-mart | jumıs = [[Low End Mac]]| arxivsáne = 2014-jıl 25-mart | arxivurl = https://web.archive.org/web/20140325231124/http://lowendmac.com/orchard/06/john-sculley-years-apple.html| url-status = live}}&lt;/ref&gt;. Bir qansha waqıt dawamında Apple júdá jaqsı islep, paydanı arttırıp jańa ónimlerdi usındı. MacAddict jurnalı 1989-jıllar menen 1991-jıllar arasındaǵı dáwirdi Macintoshtıń «birinshi altın dáwiri» dep atadı&lt;ref&gt;{{Cite magazine |date=January 2004 |title=MacAddict |url=https://archive.org/stream/MacAddict-089-200401/MacAddict-089-200401-BobKiwi-v1_djvu.txt |magazine=[[MacAddict]] |issue=89 |access-date=April 1, 2017}}&lt;/ref&gt;.[[Fayl:Apple PenLite prototype, 1992.jpg|thumb|PenLite - bul Appledıń 1992-jılı Mac OS ti planshetke alıp keliw ushın jaratılǵan birinshi planshet kompyuter prototipi. Ol Newton paydasına biykar etildi&lt;ref&gt;{{Web deregi | bet = Exclusive: New pics of Apple's unreleased tablet prototype from 1992 – and the Mac that flew on the Space Shuttle| url = http://www.stuff.tv/news/exclusive-new-pics-apples-unreleased-tablet-prototype-1992-and-mac-flew-space-shuttle| qaralǵan sáne = 2016-jıl 14-aprel | baspaxana = stuff.tv| arxivsáne = 2019-jıl 31-mart | arxivurl = https://web.archive.org/web/20190331081051/https://www.stuff.tv/news/exclusive-new-pics-apples-unreleased-tablet-prototype-1992-and-mac-flew-space-shuttle| url-status = live}}&lt;/ref&gt;.]]
Arzan turmıslıq Maclerdiń, ásirese LC niń tabısı, qımbat mashinalardıń satılıwın kemeytti. Bunı sheshiw ushın basqarma bir neshe jańa brendlerdi kirgizdi, birdey mashinalardı hár túrli bahalarda, hár qıylı bazarlar ushın sattı: joqarı dárejeli Quadra seriyası, orta dárejeli Centris seriyası hám turmıslıq Performa seriyası. Bul kóp modeller arasında ádewir turmıslıq aljasıwlarǵa alıp keldi&lt;ref name=&quot;vawperforma&quot;&gt;{{Web deregi | bet = Macintosh Performa| url = http://www.vectronicsappleworld.com/profiles/performa.html| arxivurl = https://web.archive.org/web/20130419164519/http://www.vectronicsappleworld.com/profiles/performa.html| arxivsáne = 2013-jıl 19-aprel | qaralǵan sáne = 2010-jıl 29-noyabr | baspaxana = Vectronics Apple World}}&lt;/ref&gt;.

1993-jılı Apple II seriyası toqtatıldı. Onı islep shıǵarıw qımbat edi, hám kompaniya onıń ele de arzan Macintosh modelleriniń satılıwın azaytıp atırǵanın sheshti. LC di shıǵarǵannan keyin, Apple baǵdarlamashılardı Apple II ornına Macintosh ushın qosımshalar jaratıwǵa shaqırdı hám satıwshılarǵa tutınıwshılardı Apple II den Macintosh qa qaray baǵdarlawǵa ruqsat berdi&lt;ref&gt;{{Web deregi | sáne = 2002-jıl 10-iyul | bet = The Apple IIGS, Cont| url = http://apple2history.org/history/ah11.html| arxivurl = https://web.archive.org/web/20080912044443/http://apple2history.org/history/ah11.html| arxivsáne = 2008-jıl 12-sentyabr | qaralǵan sáne = 2017-jıl 8-iyul | jumıs = Apple II History}}&lt;/ref&gt;. Apple IIe 1993-jılı toqtatıldı&lt;ref&gt;{{Web deregi | familiya = Edwards| at = Benj| sáne = 2013-jıl 18-yanvar | bet = 30 years of the Apple Lisa and the Apple IIe| url = https://www.macworld.com/article/2025408/30-years-of-the-apple-lisa-and-the-apple-iie.html| qaralǵan sáne = 2017-jıl 8-iyul | jumıs = [[Macworld]]| baspaxana = [[International Data Group]]| arxivsáne = 2020-jıl 19-avgust | arxivurl = https://web.archive.org/web/20200819175606/https://www.macworld.com/article/2025408/30-years-of-the-apple-lisa-and-the-apple-iie.html| url-status = live}}&lt;/ref&gt;.

Apple 1990-jıllar dawamında bir neshe sátsiz turmıslıq ónimlerdi sınap kórdi, sonıń ishinde QuickTake cifrlı kameraları, PowerCD kóshpeli CD audio pleerleri, kolonkalar, Pippin video oyın konsoli, eWorld onlayn xızmeti hám Apple Interactive Television Box bar. Djon Skallidiń real emes bazar boljawlarına tiykarlanǵan mashqalalı Newton planshet bólimine úlken resurslar jumsaldı&lt;ref&gt;{{Web deregi | familiya = Huddleston| at = Tom Jr.| sáne = 2021-jıl 12-yanvar | bet = From Atari's 'Pong' console to the first CD player and Xbox: 10 of the biggest tech products to debut at Las Vegas' famous Consumer Electronics Show| url = https://www.cnbc.com/2021/01/12/biggest-tech-products-to-debut-at-ces-over-the-years.html| url-status = live| arxivurl = https://web.archive.org/web/20210218151001/https://www.cnbc.com/2021/01/12/biggest-tech-products-to-debut-at-ces-over-the-years.html| arxivsáne = 2021-jıl 18-fevral | qaralǵan sáne = 2021-jıl 10-may | jumıs = [[CNBC]]| til = en-US}}&lt;/ref&gt;.

Usı dáwir dawamında, Microsoft arzan jeke kompyuterlerge programmalıq támiynat jetkiziwge itibar qaratıp, [[Microsoft Windows|Windows]] penen bazar úlesin alıwdı dawam etti, al Apple qımbat bolsa da jaqsı injenerlik tájiriybe usındı&lt;ref&gt;{{Web deregi | bet = 1990–1995: Why the World Went Windows| url = http://www.roughlydrafted.com/RD/Q4.06/3EC02E78-FD4D-4CDF-92A0-9C4CBDFAB3D2.html| url-status = dead| arxivurl = https://web.archive.org/web/20120104160236/http://www.roughlydrafted.com/RD/Q4.06/3EC02E78-FD4D-4CDF-92A0-9C4CBDFAB3D2.html| arxivsáne = 2012-jıl 4-yanvar | qaralǵan sáne = 2008-jıl 12-avgust | jumıs = Roughly Drafted}}&lt;/ref&gt;. Apple joqarı payda normalarına isendi hám hesh qashan anıq juwap bergen joq; ol Apple Computer, Inc. v. Microsoft Corp. isinde Lisaǵa uqsas grafikalıq interfeys islep shıǵarǵanı ushın Microsofttı sudqa berdi''[[Apple Computer, Inc. v. Microsoft Corp.|.]]''&lt;ref name=&quot;lemms&quot;&gt;Hormby, Thomas. [http://lowendmac.com/orchard/06/apple-vs-microsoft.html The Apple vs. Microsoft GUI lawsuit] {{Webarxiv|url=https://web.archive.org/web/20080304145809/http://lowendmac.com/orchard/06/apple-vs-microsoft.html|date=March 4, 2008}}, ''[[Low End Mac]]'', August 25, 2006. Retrieved March 2, 2007.&lt;/ref&gt; Sud isleri jıllar dawamında sozıldı hám aqırında biykar etildi. Úlken ónim sátsizlikleri hám Windows qa bazar úlesiniń tez joǵalıwı Applediń abıroyına zıyan jetkerdi, hám 1993-jılı Skallidiń ornına Maykl Spindler bas direktor bolıp tayınlandı&lt;ref&gt;{{Web deregi | bet = Michael Spindler: The Peter Principle at Apple| url = http://lowendmac.com/orchard/06/michael-spindler-apple.html| url-status = live| arxivurl = https://web.archive.org/web/20080908030156/http://lowendmac.com/orchard//06/michael-spindler-apple.html| arxivsáne = 2008-jıl 8-sentyabr | qaralǵan sáne = 2008-jıl 12-avgust }}&lt;/ref&gt;.
[[Fayl:PowerMac 6100-66b.JPG|left|thumb|1994-jılı shıǵarılǵan Power Macintosh 6100, PowerPC processorlarına ótkennen keyingi Applediń birinshi jańa úy kompyuter modeli boldı.]]
Spindler basshılıǵında, Apple, [[IBM]] hám Motorola 1994-jılı jańa esaplaw platformasın (PowerPC Reference Platform yamasa PReP) jaratıw ushın AIM birlespesin dúzdi, onda IBM hám Motorola apparatlıq támiynatı Apple programmalıq támiynatı menen birlestirildi. AIM birlespesi PReP tiń ónimdarlıǵı hám Applediń programmalıq támiynatı PC di artta qaldırıp, usılayınsha Windowstıń ústemligine qarsı turadı dep úmit etti. Sol jılı Apple Motorola nıń PowerPC processorı menen jumıs isleytuǵın kóplegen kompyuterlerdiń birinshi bolǵan Power Macintosh-tı tanıstırdı&lt;ref&gt;{{Web deregi | bet = Power Macintosh 6100| url = http://www.apple-history.com/body.php?page=gallery&amp;model=6100&amp;performa=off&amp;sort=date&amp;order=ASC&amp;range=| qaralǵan sáne = 2008-jıl 12-avgust | arxivsáne = 2007-jıl 11-sentyabr | arxivurl = https://web.archive.org/web/20070911010221/http://www.apple-history.com/body.php?page=gallery| url-status = live}}&lt;/ref&gt;.

Birlespeden soń, Apple Motorola hám basqa kompaniyalarǵa Macintosh klonların islewge ruqsat beriw ideyasına ashıq boldı. Keyingi eki jıl ishinde 75 túrli Macintosh klon modeli shıǵarıldı. Biraq, 1996-jılǵa kelip, Apple basshıları klonlar kompaniyanıń óz joqarı klasslı kompyuterleriniń satılıwın, yaǵnıy payda norması eń joqarı bolǵan ónimlerdiń satılıwın kemsitip atırǵanınan táshiwishlene basladı.{{sfn|Linzmayer|2004|pp=[https://books.google.com/books?id=mXnw5tM8QRwC&amp;pg=PA254 254–256]}}

1996-jılı Spindler ornına Gil Amelio bas direktor etip tayınlandı, ol korporativ qayta tiklewshi sıpatındaǵı abıroyı ushın jumısqa alınǵan edi. Amelio tereń ózgerisler engizdi, sonıń ishinde keń kólemli jumıstan bosatıwlar hám shıǵınlardı qısqartıw da bar edi&lt;ref&gt;Chaffin, Bryan. [https://web.archive.org/web/20171128173134/https://www.macobserver.com/article/2001/02/06.13.shtml &quot;Former Apple CEO Gil Amelio Lands A New CEO Job | The Mac Observer&quot;] {{Webarxiv|url=https://web.archive.org/web/20171128173134/https://www.macobserver.com/article/2001/02/06.13.shtml |date=November 28, 2017 }}, The Mac Observer, February 6, 2001. Retrieved August 15, 2008.&lt;/ref&gt;.

Bul dáwir jáne de Macintosh operaciyalıq sistemasın (MacOS) modernizaciyalawdıń kóplegen sátsiz háreketleri menen belgilendi. Dáslepki Macintosh operaciyalıq sisteması (System 1) kóp wazıypalılıq (bir waqıtta bir neshe qosımshalardı isletiw) ushın dúzilmegen edi. Kompaniya bunı System 5-te kooperativ kóp wazıypalı rejim engiziw arqalı dúzetiwge háreket etti, biraq jáne de zamanagóy usıldıń kerek ekenin sheshti&lt;ref&gt;{{Web deregi | bet = 1990–1995: Hitting the Wall| url = http://www.roughlydrafted.com/RD/Home/B8DA34A3-333B-4204-BDF3-E74608998702.html| url-status = live| arxivurl = https://web.archive.org/web/20080924063130/http://www.roughlydrafted.com/RD/Home/B8DA34A3-333B-4204-BDF3-E74608998702.html| arxivsáne = 2008-jıl 24-sentyabr | qaralǵan sáne = 2008-jıl 14-avgust | jumıs = Roughly Drafted}}&lt;/ref&gt;. Bul 1988-jılı Pink joybarına, sol jılı A/UX-ke, 1994-jılı Copland-qa alıp keldi hám 1996-jılı BeOS-tı satıp alıwdı bahaladı. Be menen sóylesiwler kompaniyanıń bas direktorı, burınǵı Apple basshısı Jan-Lui Gasse $300 million talap etkende toqtap qaldı, Apple bolsa $125 million usınǵan edi&lt;ref&gt;{{Web deregi | familiya = Tom| at = Hormby| sáne = 2013-jıl 10-avgust | bet = The Rise and Fall of Apple's Gil Amelio| url = http://lowendmac.com/2013/the-rise-and-fall-of-apples-gil-amelio| qaralǵan sáne = 2015-jıl 28-mart | jumıs = Low End Mac| baspaxana = Cobweb Publishing, Inc.| arxivsáne = 2015-jıl 29-mart | arxivurl = https://web.archive.org/web/20150329041618/http://lowendmac.com/2013/the-rise-and-fall-of-apples-gil-amelio/| url-status = live}}&lt;/ref&gt;. Bankrotlıqtan bir neshe hápte aldın&lt;ref&gt;{{Web deregi | familiya = Thompson| at = Ben| avtorsilteme = Ben Thompson (writer)| sáne = 2018-jıl 5-fevral | bet = Apple's Middle Age| url = https://stratechery.com/2018/apples-middle-age| qaralǵan sáne = 2019-jıl 31-mart | jumıs = [[Stratechery]]| arxivsáne = 2019-jıl 31-mart | arxivurl = https://web.archive.org/web/20190331171319/https://stratechery.com/2018/apples-middle-age/| url-status = live}}&lt;/ref&gt;, Apple direktorlar keńesi NeXTSTEP-ti maqul kórdi hám 1996-jıldıń aqırında NeXT-ti $400 millionǵa satıp aldı, Stiv Djobstı saqlap qaldı&lt;ref&gt;{{Web deregi | familiya = Kawamoto| at = Dawn| sáne = 1996-jıl 20-dekabr | bet = Apple acquires Next, Jobs| url = https://www.cnet.com/tech/tech-industry/apple-acquires-next-jobs/| qaralǵan sáne = 2022-jıl 26-oktyabr | jumıs = CNET| til = en| arxivsáne = 2022-jıl 6-iyun | arxivurl = https://web.archive.org/web/20220606093742/https://www.cnet.com/tech/tech-industry/apple-acquires-next-jobs/| url-status = live}}&lt;/ref&gt;.

=== 1997–2007: Paydaǵa qaytıw ===
NeXT kompaniyasın satıp alıw 1997-jılı 9-fevralda juwmaqlandı&lt;ref name=&quot;archive&quot;&gt;{{Webarchive |url= https://web.archive.org/web/*/product.info.apple.com/pr/press.releases/1997/q2/970207.pr.rel.next.html |date=* |title=Apple Computer, Inc. Finalizes Acquisition of NeXT Software Inc.}}, ''Apple Inc.'', February 7, 1997. Retrieved June 25, 2006.&lt;/ref&gt;, hám direktorlar keńesi Djobstı Applege keńesshi sıpatında qaytardı. 1997-jılı 9-iyulda Djobs direktorlar keńesinde awdarıspaq ámelge asırdı, nátiyjede Amelioda úsh jıl dawamında rekord tómen akciya bahası hám aqshalay joǵaltıwlar baqlaǵannan keyin jumıstan ketti. Keńes Djobstı waqıtsha bas direktor etip tayınladı hám ol dárhal ónim qatarın qayta kórip shıqtı. Djobs modellerdiń 70% in biykar etti, 3000 jumıs ornın qısqarttı hám kompyuter ónimleriniń tiykarǵı baǵdarların saqlap qaldı&lt;ref name=&quot;Entrepreneur20111027&quot;&gt;{{Web deregi | familiya = Fell| at = Jason| sáne = 2011-jıl 27-oktyabr | bet = How Steve Jobs Saved Apple| url = https://www.entrepreneur.com/article/220604| qaralǵan sáne = 2022-jıl 24-yanvar | jumıs = Entrepreneur| til = en| arxivsáne = 2022-jıl 24-yanvar | arxivurl = https://web.archive.org/web/20220124054654/https://www.entrepreneur.com/article/220604| url-status = live}}&lt;/ref&gt;.
 
Keleyingi ayda, 1997-jıldıń avgust ayında, Stiv Djobs Microsofttı Appleǵa 150 million dollar investiciya salıwǵa hám Mac ushın programmalıq támiynat islep shıǵıwdı dawam ettiriwge isendirdi&lt;ref&gt;{{Cite news |last1=Chrasekaran |first1=Rajiv |last2=Shannon |first2=Victoria |date=August 7, 1997 |title=Struggling Apple gets boost from Microsoft |newspaper=[[The Washington Post]] |url=https://www.washingtonpost.com/archive/politics/1997/08/07/struggling-apple-gets-boost-from-microsoft/41cfacec-5ec8-413b-a967-dd0f98a7c1e7/ |access-date=January 24, 2022 |archive-date=January 19, 2023 |archive-url=https://web.archive.org/web/20230119143823/https://www.washingtonpost.com/archive/politics/1997/08/07/struggling-apple-gets-boost-from-microsoft/41cfacec-5ec8-413b-a967-dd0f98a7c1e7/ |url-status=live}}&lt;/ref&gt;. Bul Microsoft ushın «antimonopoliyalıq qorǵanıw siyasatı» dep qabıl etildi, sebebi kompaniya jaqında ǵana AQSH húkimeti menen monopoliyaǵa qarsı is boyınsha kelisimge kelgen edi&lt;ref&gt;{{Cite news |last=Young |first=Steve |date=August 8, 1997 |title=Apple bailout questioned |work=CNN Money |url=https://money.cnn.com/1997/08/08/technology/apple_microsoft_pkg/ |access-date=January 24, 2022 |archive-date=January 24, 2022 |archive-url=https://web.archive.org/web/20220124054636/https://money.cnn.com/1997/08/08/technology/apple_microsoft_pkg/ |url-status=live}}&lt;/ref&gt;. Sol waqıtları Djobs Applediń ishki kitapxanası hám arxivlerin Stenford universitetine berdi, bul arqalı ótmishke qaraǵanda házirgi waqıt hám keleshekke kóbirek itibar beriwdi názerde tuttı&lt;ref&gt;{{Web deregi | sáne = 2011-jıl 29-dekabr | bet = Stanford archives offer look into Apple history| url = https://www.engadget.com/2011-12-29-stanford-archives-offer-look-into-apple-history.html| qaralǵan sáne = 2024-jıl 18-yanvar | jumıs = Yahoo Finance| til = en-US| arxivsáne = 2024-jıl 18-yanvar | arxivurl = https://web.archive.org/web/20240118204645/https://www.engadget.com/2011-12-29-stanford-archives-offer-look-into-apple-history.html| url-status = live}}&lt;/ref&gt;&lt;ref&gt;{{Web deregi | sáne = 2011-jıl 29-dekabr | bet = Apple's origins stored in secret Stanford archive| url = https://www.seattletimes.com/business/apples-origins-stored-in-secret-stanford-archive/| qaralǵan sáne = 2024-jıl 18-yanvar | jumıs = The Seattle Times| til = en-US| arxivsáne = 2024-jıl 18-yanvar | arxivurl = https://web.archive.org/web/20240118204645/https://www.seattletimes.com/business/apples-origins-stored-in-secret-stanford-archive/| url-status = live}}&lt;/ref&gt;. Ol Mac klon kelisimlerin toqtattı hám 1997-jıldıń sentyabr ayında eń iri klon óndiriwshi Power Computing kompaniyasın satıp aldı&lt;ref&gt;{{Web deregi | sáne = 2012-jıl 18-fevral | bet = Power Computing Corporation| url = https://support.apple.com/kb/TA37306?locale=en_US| qaralǵan sáne = 2017-jıl 10-may | jumıs = Official Apple Support| baspaxana = Apple Inc.| arxivsáne = 2021-jıl 25-mart | arxivurl = https://web.archive.org/web/20210325120812/https://support.apple.com/kb/TA37306?locale=en_US| url-status = live}}&lt;/ref&gt;. 1997-jılı 10-noyabrde [[Apple Store]] [[Veb-sayt|veb-saytı]] iske tústi, ol JK óndiriwshi Dell kompaniyasınıń tabıslı modeli sıyaqlı jańa buyırtpa boyınsha óndiriw modeline baylanıslı edi&lt;ref&gt;{{Web deregi | familiya = Harreld| at = Heather| sáne = 1997-jıl 5-yanvar | bet = Apple gains tech, agency customers in Next deal| url = http://www.fcw.com/print/3_1/news/64412-1.html?type=pf| arxivurl = https://web.archive.org/web/20081206061012/http://www.fcw.com/print/3_1/news/64412-1.html?type=pf| arxivsáne = 2008-jıl 6-dekabr | qaralǵan sáne = 2008-jıl 15-avgust | jumıs = [[Federal Computer Week]]}}; {{Cite news |date=November 10, 1997 |title=Apple unveils new marketing strategy |work=[[Knight Ridder]]/[[Tribune News Service]] |url=http://www.accessmylibrary.com/coms2/summary_0286-5564882_ITM|url-status=dead|access-date=August 15, 2008|archive-url=https://web.archive.org/web/20081113132409/http://www.accessmylibrary.com/coms2/summary_0286-5564882_ITM|archive-date=November 13, 2008}}&lt;/ref&gt;. Bul basqıshlar Djobs ushın paydalı boldı; onıń bas direktor sıpatındaǵı birinshi jılınıń aqırında kompaniya 309 million dollar payda taptı.&lt;ref name=&quot;Entrepreneur20111027&quot; /&gt;

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1998-jılı 6-mayda Apple dáslepki Macintosh ti eske salatuǵın jańa hámmesi bir qurılmadaǵı kompyuterdi usındı: iMac. iMac úlken jetiskenlikke erisip, birinshi bes ayda 800,000 dana satıldı&lt;ref name=&quot;800kimacs&quot;&gt;{{Web deregi | familiya = Apple Canada Inc| sáne = 1999-jıl 5-yanvar | bet = 800,000 iMacs Sold in First 139 Days| url = http://www.ebooklyn.net/p/800000-imacs-sold-in-first-139-days.html| url-status = dead| arxivurl = https://web.archive.org/web/20141108074139/http://www.ebooklyn.net/p/800000-imacs-sold-in-first-139-days.html| arxivsáne = 2014-jıl 8-noyabr | qaralǵan sáne = 2008-jıl 26-yanvar }}&lt;/ref&gt;, hám 3+1⁄2 dyuymlik disketalar sıyaqlı eski texnologiyalardan bas tartıw, USB jalǵaǵıshın erte qabıllaw hám Ethernet hám telefon modemi arqalı internetke qosılıw múmkinshiligi («i» háribi iMac atamasında)&lt;ref name=&quot;Alyson Raletz&quot;&gt;{{Web deregi | familiya = Raletz| at = Alyson| sáne = 2012-jıl 7-iyun | bet = Man who came up with iMac name tells what the 'i' stands for| url = http://www.bizjournals.com/kansascity/blog/2012/06/man-who-came-up-with-imac-name-tells.html?page=all| qaralǵan sáne = 2013-jıl 30-mart | jumıs = Kansas City Business Journal| arxivsáne = 2012-jıl 6-noyabr | arxivurl = https://web.archive.org/web/20121106125948/http://www.bizjournals.com/kansascity/blog/2012/06/man-who-came-up-with-imac-name-tells.html?page=all| url-status = live}}&lt;/ref&gt; menen aldın ala ornatılıp keliwi arqalı sanaatta úlken ózgerislerge alıp keldi. Onıń kózge kóringen tamshı forması hám yarım móldir materialları Amelio tárepinen jumısqa alınǵan Djonatan Ayv tárepinen dizayn islengen edi, ol Djobs penen on jıldan aslam waqıt birge islesip, Apple ónimleriniń dizaynın qayta quradı&lt;ref name=&quot;Time&quot;&gt;{{Cite magazine |last=John Arlidge |date=March 17, 2014 |title=Jonathan Ive Designs Tomorrow |magazine=Time |url=https://time.com/jonathan-ive-apple-interview/ |access-date=March 22, 2014 |archive-date=March 21, 2014 |archive-url=https://web.archive.org/web/20140321233000/http://time.com/jonathan-ive-apple-interview/ |url-status=live}}&lt;/ref&gt;&lt;ref&gt;[[Lev Grossman|Grossman, Lev]]. [https://web.archive.org/web/20070114062907/http://www.time.com/time/magazine/article/0,9171,1576854,00.html The Apple Of Your Ear], ''[[Time (magazine)|Time]]'', January 12, 2007. Retrieved February 1, 2007; Wilson, Greg. [https://web.archive.org/web/20080228235549/http://www.nydailynews.com/news/2007/01/14/2007-01-14_private_icreator_is_genius_behind_apples.html Private iCreator is genius behind Apple's polish], ''[[New York Daily News]]'', January 14, 2007. Retrieved February 1, 2007.&lt;/ref&gt;.

Bir jıldan sál kóbirek waqıt ótkennen keyin, 1999-jılı 21-iyulda, Apple iBook atlı tutınıwshılar ushın noutbuktı usındı. Bul Djobstıń tek tórt ónim shıǵarıw strategiyasın juwmaqladı: professionallar ushın Power Macintosh G3 stol ústi kompyuteri hám PowerBook G3 noutbuginiń jetilistirilgen versiyaları, hám tutınıwshılar ushın iMac stol ústi kompyuteri hám iBook noutbugi. Djobs kishi ónim qatarı sapa hám innovaciyaǵa kóbirek itibar beriwge múmkinshilik beretuǵının ayttı&lt;ref&gt;{{Web deregi | sáne = 2019-jıl 26-iyul | bet = The one thing Steve Jobs did that turned around Apple| url = https://www.launchtomorrow.com/2019/07/the-one-thing-steve-jobs-did-that-turned-around-apple| qaralǵan sáne = 2022-jıl 24-yanvar | jumıs = Launch Tomorrow| til = en-US| arxivsáne = 2022-jıl 30-mart | arxivurl = https://web.archive.org/web/20220330020730/https://www.launchtomorrow.com/2019/07/the-one-thing-steve-jobs-did-that-turned-around-apple| url-status = dead}}&lt;/ref&gt;.

Sol waqıtları Apple professionallar hám tutınıwshılar ushın cifrlı media óndiriw programmalıq támiynatınıń portfelin jaratıw ushın kóplegen satıp alıwlardı ámelge asırdı. Apple Macromedia kompaniyasınıń Key Grip cifrlı video montajlaw programmalıq támiynat joybarın satıp aldı, ol 1999-jılı aprelde Final Cut Pro sıpatında iske túsirildi&lt;ref&gt;{{Web deregi | sáne = 2006-jıl 25-oktyabr | bet = Why Apple Bounced Back| url = http://www.roughlydrafted.com/RD/Q4.06/8F4B780E-674F-4421-A44D-7B1EAE9C1BA6.html| qaralǵan sáne = 2014-jıl 8-noyabr | jumıs = Roughly Drafted| arxivsáne = 2018-jıl 15-avgust | arxivurl = https://web.archive.org/web/20180815205629/http://www.roughlydrafted.com/RD/Q4.06/8F4B780E-674F-4421-A44D-7B1EAE9C1BA6.html| url-status = live}}; {{Web deregi | sáne = 2013-jıl 7-iyun | bet = A new beginning or swan song for Final Cut Pro X| url = http://www.grreporter.info/en/new_beginning_or_swan_song_final_cut_pro_x/9411| qaralǵan sáne = 2014-jıl 8-noyabr | jumıs = GR Reporter| baspaxana = GRRreporter Ltd| arxivsáne = 2019-jıl 2-aprel | arxivurl = https://web.archive.org/web/20190402132734/http://www.grreporter.info/en/new_beginning_or_swan_song_final_cut_pro_x/9411| url-status = live}}&lt;/ref&gt;. Key Grip tiń islep shıǵılıwı jáne de Apple kompaniyasınıń 1999-jılı oktyabrde tutınıwshılar ushın video montajlaw ónimi iMovie di shıǵarıwına alıp keldi&lt;ref name=&quot;Bell&quot;&gt;{{Web deregi | familiya = Matt Bell, Mark Wherry| sáne = September 2002 | bet = APPLE/EMAGIC TAKEOVER The Inside Story Of The Deal That Changed The Music World| url = http://www.soundonsound.com/sos/sep02/articles/emagic.asp| url-status = dead| arxivurl = https://web.archive.org/web/20141108080250/https://www.soundonsound.com/sos/sep02/articles/emagic.asp| arxivsáne = 2014-jıl 8-noyabr | qaralǵan sáne = 2014-jıl 8-noyabr | jumıs = Sound on Sound| baspaxana = SOS Publications Group}}&lt;/ref&gt;. Apple 2000-jılı aprelde DVD avtorlıq programmalıq támiynatı DVDirector di islep shıqqan nemis kompaniyası Astarte ni satıp aldı, Apple onı professionallarǵa baǵdarlanǵan DVD Studio Pro etip qayta qapladı hám onıń texnologiyasın tutınıwshılar bazarı ushın iDVD di jaratıw ushın qayta paydalandı&lt;ref name=&quot;Bell&quot; /&gt; 2000-jılı Apple Casady &amp; Greene kompaniyasınan SoundJam MP audio pleer programmalıq támiynatın satıp aldı. Apple baǵdarlamanı [[iTunes]] dep qayta atadı hám paydalanıwshı interfeysin ápiwayılastırıp, CD jazıw funkciyasın qostı.&lt;ref&gt;{{Web deregi | familiya = Seff| at = Jonathan| sáne = 2001-jıl 1-may | bet = The Song Is Over for SoundJam| url = https://www.macworld.com/article/1002145/11soundjam.html| qaralǵan sáne = 2017-jıl 16-dekabr | jumıs = [[Macworld]]| baspaxana = [[International Data Group]]| arxivsáne = 2019-jıl 2-aprel | arxivurl = https://web.archive.org/web/20190402152452/https://www.macworld.com/article/1002145/11soundjam.html| url-status = live}}&lt;/ref&gt;.

2001-jılı Apple úsh xabarlandırıw menen baǵdarın ózgertti. Birinshi, 2001-jılı 24-martta, Apple jańa zamanagóy operaciyalıq sistema, Mac OS X tiń shıǵarılıwın járiyaladı. Bul 1990-jıllardıń basındaǵı bir neshe sátsiz urınıwlardan hám bir neshe jıllıq rawajlanıwdan keyin boldı. Mac OS X, [[Unix]] tiń turaqlılıǵı, isenimliligi hám qáwipsizligin qayta islengen paydalanıwshı interfeysiniń qolaylılıǵı menen biriktiriw ushın NeXTSTEP, OpenStep hám BSD Unix ke tiykarlanǵan. Ekinshi, 2001-jılı mayda, birinshi eki [[Apple Store]] usaqlap satıw orınları Virginiya hám Kaliforniyada ashıldı, kompaniya ónimleriniń jaqsılanǵan prezentaciyasın usındı&lt;ref&gt;{{Web deregi | bet = Apple Stores 2001–2003| url = http://www.ifoapplestore.com/stores/chronology_2001-2003.html| url-status = dead| arxivurl = https://web.archive.org/web/20110927210608/http://www.ifoapplestore.com/stores/chronology_2001-2003.html| arxivsáne = 2011-jıl 27-sentyabr | qaralǵan sáne = 2011-jıl 7-oktyabr | baspaxana = IFO Apple Store}}&lt;/ref&gt;. Sol waqıtta kóplegen dúkanlardıń sátsizlikke ushıraytuǵının boljaǵan edi, biraq olar úlken tabısqa erisip, pútkil dúnya boyınsha 500 den aslam dúkannıń birinshi boldı. Úshinshi, 2001-jılı 23-oktyabrde [[iPod]] kóshpeli cifrlı audio pleerdi debyut isledi. Ónim dáslep 2001-jılı 10-noyabrde satıwǵa shıqtı hám oǵada tabıslı boldı, altı jıl ishinde 100 millionnan aslam dana satıldı&lt;ref&gt;[http://news.bbc.co.uk/2/hi/business/4625262.stm Apple enjoys ongoing iPod demand] {{Webarxiv|url=https://web.archive.org/web/20171128173200/http://news.bbc.co.uk/2/hi/business/4625262.stm|date=November 28, 2017}}, [[BBC News]], January 18, 2006. Retrieved April 27, 2007; Cantrell, Amanda. [https://web.archive.org/web/20200915151355/https://money.cnn.com/2006/03/29/technology/apple_anniversary/ Apple's remarkable comeback story] {{Webarxiv|url=https://web.archive.org/web/20200915151355/https://money.cnn.com/2006/03/29/technology/apple_anniversary/|date=September 15, 2020}}, [[CNN]], March 29, 2006. Retrieved March 2, 2007.&lt;/ref&gt;.[[Fayl:ITunes Store Songs Sales.jpg|thumb|[[iTunes Store]] nızamlı muzıka júklep alıw industriyasın qáliplestiriwde júdá tabıslı boldı; diagramma 2003-jıldan 2010-jılǵa shekem satılǵan qosıqlar sanın kórsetedi.]]
2003-jılı [[iTunes Store]] bir qosıq ushın 99 cent bahasında muzıka júklep alıw hám [[iPod]] integraciyası menen iske qosıldı. Ol tez arada onlayn muzıka xızmetleri bazarında jetekshige aylandı, 2008-jıldıń 19-iyunına kelip 5 milliardtan aslam júklep alıwǵa eristi&lt;ref&gt;{{Web deregi | familiya = Chacksfield| at = Marc| sáne = 2008-jıl 19-iyun | bet = iTunes hits 5 billion downloads| url = http://www.techradar.com/news/internet/itunes-hits-5-billion-downloads-397997| qaralǵan sáne = 2017-jıl 24-may | jumıs = [[TechRadar]]| baspaxana = [[Future plc]]| arxivsáne = 2019-jıl 3-aprel | arxivurl = https://web.archive.org/web/20190403082332/https://www.techradar.com/news/internet/itunes-hits-5-billion-downloads-397997| url-status = live}}; {{Web deregi | familiya = Skillings| at = Jon| sáne = 2008-jıl 19-iyun | bet = Apple's iTunes hits 5 billion mark| url = https://www.cnet.com/news/apples-itunes-hits-5-billion-mark| qaralǵan sáne = 2017-jıl 24-may | jumıs = [[CNET]]| arxivsáne = 2017-jıl 25-may | arxivurl = https://web.archive.org/web/20170525081517/https://www.cnet.com/news/apples-itunes-hits-5-billion-mark/| url-status = live}}&lt;/ref&gt;. Eki jıldan soń, iTunes Store dúnyadaǵı eń iri muzıka usaqlap satıwshısına aylandı&lt;ref&gt;{{Cite news |last1=Griggs |first1=Brandon |last2=Leopold |first2=Todd |date=April 26, 2013 |title=How iTunes changed music, and the world |publisher=[[CNN]] |url=https://edition.cnn.com/2013/04/26/tech/web/itunes-10th-anniversary |access-date=May 24, 2017 |archive-date=December 3, 2013 |archive-url=https://web.archive.org/web/20131203003319/http://edition.cnn.com/2013/04/26/tech/web/itunes-10th-anniversary |url-status=live}}; {{Web deregi | familiya = Arthur| at = Charles| sáne = 2013-jıl 28-aprel | bet = iTunes is 10 years old today. Was it the best idea Apple ever had?| url = https://www.theguardian.com/technology/2013/apr/28/itunes-10-years-old-best-idea-apple-ever-had| qaralǵan sáne = 2017-jıl 24-may | jumıs = [[The Guardian]]| arxivsáne = 2019-jıl 3-aprel | arxivurl = https://web.archive.org/web/20190403082324/https://www.theguardian.com/technology/2013/apr/28/itunes-10-years-old-best-idea-apple-ever-had| url-status = live}}&lt;/ref&gt;.

2002-jılı Apple Nothing Real kompaniyasın onıń rawajlanǵan cifrlı kompoziciya dúziw qosımshası Shake ushın&lt;ref&gt;Chaffin, Bryan. [http://www.macobserver.com/article/2002/02/07.6.shtml &quot;Apple Shake: Apple Buys Nothing Real, A High End Compositing Software Maker&quot;] {{Webarxiv|url=https://web.archive.org/web/20171128173026/https://www.macobserver.com/article/2002/02/07.6.shtml |date=November 28, 2017 }}, ''The Mac Observer'', February 7, 2002. Retrieved August 15, 2008.&lt;/ref&gt;, hám Emagic ti muzıkalıq ónimdarlıq qosımshası Logic ushın satıp aldı. Emagic ti satıp alıw Apple di muzıkalıq programmalıq támiynat kompaniyasına iye bolǵan birinshi kompyuter óndiriwshige aylandırdı. Bul satıp alıwdan soń Apple dıń turmıslıq dárejedegi GarageBand qosımshası rawajlandırıldı&lt;ref&gt;{{Web deregi | familiya = Deitrich| at = Andy| sáne = 2004-jıl 2-fevral | bet = Garage Band| url = https://arstechnica.com/features/2004/02/garageband| qaralǵan sáne = 2017-jıl 23-mart | jumıs = [[Ars Technica]]| arxivsáne = 2017-jıl 24-mart | arxivurl = https://web.archive.org/web/20170324084409/https://arstechnica.com/features/2004/02/garageband/| url-status = live}}&lt;/ref&gt;. Sol jılı iPhoto nıń shıǵarılıwı iLife toplamın tolıqtırdı&lt;ref&gt;[https://web.archive.org/web/20151030021825/https://www.apple.com/pr/library/2002/01/07Apple-Introduces-iPhoto.html Apple Introduces iPhoto], Apple Inc., January 7, 2002. Retrieved October 30, 2015.&lt;/ref&gt;.

[[Fayl:MacBook Pro.jpg|thumb|left|MacBook Pro - Apple dıń 2006-jılı tanıstırılǵan [[Intel]] [[Mikroprocessor|mikroprocessorı]] menen úskenelengen birinshi noutbugı.]]
2005-jıldıń 6-iyunında [[Dúnya júzlik baǵdarlamashılar konferenciyası|Dúnya júzilik baǵdarlamashılar konferenciyasınıń]] ashılıw sózinde Djobs Apple kompaniyasınıń PowerPC processorlarınan bas tartıp, 2006-jılı Mac kompyuterleriniń Intel processorlarına ótetuǵının járiyaladı. 2006-jıldıń 10-yanvarında jańa MacBook Pro hám iMac Intel kompaniyasınıń Core Duo processorın qollanǵan birinshi Apple kompyuterleri boldı. 2006-jıldıń 7-avgustına kelip, Apple pútkil Mac ónim qatarın Intel chiplerine ótkerdi - járiyalanǵan múddetten bir jıldan kóbirek erte&lt;ref name=&quot;printel&quot;&gt;[https://www.apple.com/newsroom/2005/06/06Apple-to-Use-Intel-Microprocessors-Beginning-in-2006 Apple to Use Intel Microprocessors Beginning in 2006] {{Webarxiv|url=https://web.archive.org/web/20180130185804/https://www.apple.com/newsroom/2005/06/06Apple-to-Use-Intel-Microprocessors-Beginning-in-2006|date=January 30, 2018}}, Apple Inc., June 6, 2005. Retrieved March 2, 2007.&lt;/ref&gt;. Ótiw dáwirinde Power Mac, iBook hám PowerBook brendleri toqtatıldı; Mac Pro, MacBook hám MacBook Pro olardıń ornın basıwshıları boldı&lt;ref&gt;{{Web deregi | familiya = Johnson| at = Bobbie| sáne = 2006-jıl 10-avgust | bet = Bye-bye Power Mac... hello Mac Pro| url = https://www.theguardian.com/technology/2006/aug/10/applemacs.guardianweeklytechnologysection| qaralǵan sáne = 2017-jıl 23-mart | jumıs = [[The Guardian]]| arxivsáne = 2019-jıl 3-aprel | arxivurl = https://web.archive.org/web/20190403090703/https://www.theguardian.com/technology/2006/aug/10/applemacs.guardianweeklytechnologysection| url-status = live}}; {{Web deregi | sáne = 2006-jıl 16-may | bet = Apple Unveils New MacBook Featuring Intel Core Duo Processors| url = https://www.apple.com/newsroom/2006/05/16Apple-Unveils-New-MacBook-Featuring-Intel-Core-Duo-Processors| baspaxana = Apple Inc.| qaralǵan sáne = 2017-jıl 6-noyabr | arxivsáne = 2017-jıl 7-noyabr | arxivurl = https://web.archive.org/web/20171107002431/https://www.apple.com/newsroom/2006/05/16Apple-Unveils-New-MacBook-Featuring-Intel-Core-Duo-Processors/| url-status = live}}&lt;/ref&gt;. Sonday-aq, Apple 2006-jılı paydalanıwshılarǵa ózleriniń Intel Mac kompyuterlerinde Mac OS X menen birge Windows XP yamasa Windows Vista operaciyalıq sistemaların ornatıwǵa járdem beriw ushın Boot Camp di tanıstırdı&lt;ref&gt;{{Cite news |last=Hesseldahl |first=Arik |date=April 5, 2006 |title=News Flash: Apple Introduces 'Boot Camp' To Run Windows XP on Macs |work=[[BusinessWeek]] |publisher=[[Bloomberg L.P.]] |url=https://www.bloomberg.com/bw/stories/2006-04-04/news-flash-apple-introduces-boot-camp-to-run-windows-xp-on-macs |access-date=August 18, 2008 |archive-date=March 4, 2016 |archive-url=https://web.archive.org/web/20160304001009/http://www.bloomberg.com/bw/stories/2006-04-04/news-flash-apple-introduces-boot-camp-to-run-windows-xp-on-macs |url-status=live}}&lt;/ref&gt;.

Apple kompaniyasınıń bul dáwirdegi tabısı onıń akciya bahasınan kórinip turdı. 2003-jıldıń basınan 2006-jılǵa shekem, Apple akciyalarınıń bahası on eseden de kóbirek ósti, shama menen 6 dollardan (bólistirilgen) 80 dollardan aslamǵa jetti&lt;ref&gt;{{Web deregi | last1 = Carter| first1 = Shawn M.| last2 = Martin| first2 = Emmie| sáne = 2018-jıl 2-avgust | bet = If you invested $1,000 in Apple 10 years ago, here's how much you'd have now| url = https://www.cnbc.com/2018/08/02/if-you-invested-1000-dollars-in-apple-10-years-ago-youd-have-this-now.html| qaralǵan sáne = 2020-jıl 5-aprel | jumıs = CNBC| til = en| arxivsáne = 2020-jıl 3-aprel | arxivurl = https://web.archive.org/web/20200403062834/https://www.cnbc.com/2018/08/02/if-you-invested-1000-dollars-in-apple-10-years-ago-youd-have-this-now.html| url-status = live}}&lt;/ref&gt;. Apple 2006-jıldıń yanvar ayında Dell kompaniyasınıń bazar kapitalizaciyasınan asıp ketkende&lt;ref name=&quot;modell&quot;&gt;Gamet, Jeff (January 16, 2006). [https://web.archive.org/web/20171128173617/https://www.macobserver.com/stockwatch/2006/01/16.1.shtml Apple Passes Dell's Market Cap] {{Webarxiv|url=https://web.archive.org/web/20171128173617/https://www.macobserver.com/stockwatch/2006/01/16.1.shtml |date=November 28, 2017 }}, ''The MacObserver''. Retrieved March 2, 2007.&lt;/ref&gt;, Djobs Apple xızmetkerlerine Dell kompaniyasınıń bas direktorı Maykl Delldiń óz sózlerin jutıwı kerek degen xabar jiberdi&lt;ref&gt;{{Cite news |last=Markoff |first=John |author-link=John Markoff |date=January 16, 2006 |title=Michael Dell Should Eat His Words, Apple Chief Suggests |work=[[The New York Times]] |url=https://www.nytimes.com/2006/01/16/technology/michael-dell-should-eat-his-words-apple-chief-suggests.html |url-status=live |url-access=subscription |access-date=April 3, 2019 |archive-url=https://web.archive.org/web/20170318032151/http://www.nytimes.com/2006/01/16/technology/michael-dell-should-eat-his-words-apple-chief-suggests.html |archive-date=March 18, 2017}}&lt;/ref&gt;. Toǵız jıl aldın, Dell eger ol Apple di basqarǵanda, «onı jawıp, akcionerlerge aqshaların qaytarıp beretuǵın edim» degen edi&lt;ref&gt;{{Web deregi | familiya = Singh| at = Jai| sáne = 1997-jıl 6-oktyabr | bet = Dell: Apple should close shop| url = https://www.cnet.com/news/dell-apple-should-close-shop| qaralǵan sáne = 2017-jıl 23-mart | jumıs = [[CNET]]| arxivsáne = 2017-jıl 24-mart | arxivurl = https://web.archive.org/web/20170324085458/https://www.cnet.com/news/dell-apple-should-close-shop/| url-status = live}}&lt;/ref&gt;.

=== 2007–2011: Mobil qurılmalar menen jetiskenlikke erisiw ===
[[Fayl:First iPhone Macworld 2007 DSCF1283.agr.jpg|thumb|Jańadan járiyalanǵan [[IPhone (1-áwlad)|birinshi áwlad iPhone]] 2007-jılǵı MacWorld kórgizbesinde kórsetildi.]]
2007-jıldıń 9-yanvarında Macworld Expo da óziniń tiykarǵı bayanatında, Djobs Apple Computer, Inc. kompaniyasınıń atın Apple Inc. dep ózgertilgenin járiyaladı, sebebi kompaniya óz dıqqatın kompyuterlerden tutınıwshı elektronikasına keńeytken edi&lt;ref&gt;{{Cite news |date=January 11, 2007 |title=Drop the Computer |newspaper=[[The Economist]] |publisher=[[Economist Group]] |url=https://www.economist.com/node/8521960 |access-date=May 24, 2017 |archive-date=May 25, 2017 |archive-url=https://web.archive.org/web/20170525090817/http://www.economist.com/node/8521960 |url-status=live}}; {{Cite news |title=What's In A Name Change? Look At Apple |url=https://www.forbes.com/2007/01/25/apple-microsoft-motorola-ent-sales-cx_kw_0125wharton.html |website=[[Forbes]] |date=January 25, 2007 |access-date= May 24, 2017 |archive-date= April 3, 2019 |archive-url= https://web.archive.org/web/20190403110914/https://www.forbes.com/2007/01/25/apple-microsoft-motorola-ent-sales-cx_kw_0125wharton.html |url-status= live}}&lt;/ref&gt;. Bul ilajda sonday-aq [[iPhone]]&lt;ref&gt;{{Web deregi | sáne = 2007-jıl 9-yanvar | bet = Apple Announces The iPhone| url = https://www.macrumors.com/2007/01/09/apple-announces-the-iphone| qaralǵan sáne = 2017-jıl 24-may | jumıs = [[MacRumors]]| arxivsáne = 2017-jıl 25-may | arxivurl = https://web.archive.org/web/20170525081631/https://www.macrumors.com/2007/01/09/apple-announces-the-iphone/| url-status = live}}; {{Cite news |first=Michael |last=Arrington |author-link= Michael Arrington |title=Apple Announces iPhone, Stock Soars |url=https://techcrunch.com/2007/01/09/apple-announces-iphone-stock-soars |website=[[TechCrunch]] |publisher=[[AOL]] |date=January 9, 2007 |access-date= May 24, 2017 |archive-date= May 25, 2017 |archive-url= https://web.archive.org/web/20170525081220/https://techcrunch.com/2007/01/09/apple-announces-iphone-stock-soars/ |url-status= live}}&lt;/ref&gt; hám [[Apple TV]]&lt;ref&gt;{{Web deregi | sáne = 2007-jıl 9-yanvar | bet = Apple Announces Apple TV (Formerly 'iTV')| url = https://www.macrumors.com/2007/01/09/apple-announces-apple-tv-formerly-itv| qaralǵan sáne = 2017-jıl 24-may | jumıs = [[MacRumors]]| arxivsáne = 2017-jıl 25-may | arxivurl = https://web.archive.org/web/20170525083813/https://www.macrumors.com/2007/01/09/apple-announces-apple-tv-formerly-itv/| url-status = live}}; {{Web deregi | sáne = 2007-jıl 9-yanvar | bet = Apple TV Coming to Your Living Room| url = https://www.apple.com/newsroom/2007/01/09Apple-TV-Coming-to-Your-Living-Room| qaralǵan sáne = 2017-jıl 24-may | baspaxana = Apple Inc.| arxivsáne = 2017-jıl 25-may | arxivurl = https://web.archive.org/web/20170525090605/https://www.apple.com/newsroom/2007/01/09Apple-TV-Coming-to-Your-Living-Room/| url-status = live}}&lt;/ref&gt; járiyalandı. Kompaniya satıwdıń dáslepki 30 saatında 270,000 birinshi áwlad iPhone ın sattı&lt;ref&gt;{{Web deregi | familiya = Miller| at = Paul| sáne = 2007-jıl 25-iyul | bet = Apple sold 270,000 iPhones in the first 30 hours| url = https://www.engadget.com/2007/07/25/apple-sold-270-000-iphones-in-the-first-30-hours| qaralǵan sáne = 2017-jıl 24-may | jumıs = [[Engadget]]| arxivsáne = 2017-jıl 25-may | arxivurl = https://web.archive.org/web/20170525081023/https://www.engadget.com/2007/07/25/apple-sold-270-000-iphones-in-the-first-30-hours/| url-status = live}}&lt;/ref&gt;, hám bul qurılma «sanaat ushın oyınnıń qaǵıydaların ózgertken» dep ataldı&lt;ref&gt;{{Web deregi | familiya = Oyedele| at = Akin| sáne = 2016-jıl 21-mart | bet = Here's how Apple shares do right after the new iPhone launches| url = http://www.businessinsider.com/apple-stock-after-iphone-launches-2016-3| qaralǵan sáne = 2017-jıl 24-may | jumıs = [[Business Insider]]| arxivsáne = 2019-jıl 3-aprel | arxivurl = https://web.archive.org/web/20190403110155/https://www.businessinsider.com/apple-stock-after-iphone-launches-2016-3| url-status = live}}&lt;/ref&gt;.

2007-jıldıń 6-fevralında Apple veb-saytında járiyalanǵan maqalada, Djobs Apple kompaniyası iTunes Store da muzıkanı cifrlı huqıqlardı basqarıw texnologiyasısız satıwǵa tayar ekenin jazdı, eger jazba studiyaları bul texnologiyadan bas tartıwǵa kelisim berse, bul treklerdi úshinshi tárep oynatqıshlarında oynatıwǵa múmkinshilik beretuǵın edi&lt;ref&gt;{{Web deregi | familiya = Block| at = Ryan| avtorsilteme = Ryan Block| sáne = 2007-jıl 6-fevral | bet = A letter from Steve Jobs on DRM: let's get rid of it| url = https://www.engadget.com/2007/02/06/a-letter-from-steve-jobs-on-drm-lets-get-rid-of-it| qaralǵan sáne = 2017-jıl 23-mart | jumıs = [[Engadget]]| baspaxana = [[AOL]]| arxivsáne = 2017-jıl 24-mart | arxivurl = https://web.archive.org/web/20170324084248/https://www.engadget.com/2007/02/06/a-letter-from-steve-jobs-on-drm-lets-get-rid-of-it/| url-status = live}}&lt;/ref&gt;. 2007-jıldıń 2-aprelinde Apple hám EMI birgelikte iTunes Store daǵı EMI katalogınan DRM texnologiyasın alıp taslawdı járiyaladı, bul 2007-jıldıń may ayınan baslap kúshke kirdi&lt;ref&gt;{{Web deregi | familiya = Dalrymple| at = Jim| sáne = 2007-jıl 2-aprel | bet = Apple, EMI offer higher-quality DRM free downloads| url = https://www.macworld.com/article/57098/2007/04/drmfree.html| url-status = dead| arxivurl = https://web.archive.org/web/20120104152526/http://www.macworld.com/article/57098/2007/04/drmfree.html| arxivsáne = 2012-jıl 4-yanvar | qaralǵan sáne = 2010-jıl 29-noyabr | jumıs = [[Macworld]]}}&lt;/ref&gt;. Basqa jazba studiyaları da sońında usılay isledi hám Apple 2009-jıldıń yanvar ayında iTunes Store daǵı barlıq qosıqlar FairPlay DRM siz jetkilikli ekenin xabarlaw arqalı járiyaladı&lt;ref&gt;{{Web deregi | sáne = 2009-jıl 6-yanvar | bet = Changes Coming to the iTunes Store| url = https://www.apple.com/newsroom/2009/01/06Changes-Coming-to-the-iTunes-Store| qaralǵan sáne = 2014-jıl 23-mart | baspaxana = Apple Inc.| arxivsáne = 2017-jıl 25-may | arxivurl = https://web.archive.org/web/20170525090607/https://www.apple.com/newsroom/2009/01/06Changes-Coming-to-the-iTunes-Store/| url-status = live}}&lt;/ref&gt;.

2008-jıldıń iyul ayında Apple [[iPhone]] hám [[iPod Touch]] ushın úshinshi tárep qosımshaların satıw ushın App Store nı iske qostı&lt;ref&gt;{{Cite news |last=Flandez |first=Raymund |date=August 5, 2008 |title=Programmers Jockey for iPhone Users at Apple Site |work=[[The Wall Street Journal]] |url=https://www.wsj.com/articles/SB121789232442511743 |url-access=subscription |access-date=August 16, 2008 |archive-date=April 3, 2019 |archive-url=https://web.archive.org/web/20190403110148/https://www.wsj.com/articles/SB121789232442511743 |url-status=live}}&lt;/ref&gt;. Bir ay ishinde dúkán 60 million qosımsha sattı hám ortasha kúnlik 1 million dollar tabıs aldı, Djobs 2008-jıldıń avgust ayında App Store Apple ushın milliard dollarlıq bizneske aylanıwı múmkin dep boljadı&lt;ref&gt;{{Web deregi | familiya = McLaughlin| at = Kevin| sáne = 2008-jıl 11-avgust | bet = Apple's Jobs Gushes Over App Store Success| url = http://www.crn.com/software/210002313| arxivurl = https://web.archive.org/web/20100301213959/http://crn.com/software/210002313| arxivsáne = 2010-jıl 1-mart | qaralǵan sáne = 2008-jıl 16-avgust | baspaxana = The Channel Wire}}&lt;/ref&gt;. 2008-jıldıń oktyabr ayına kelip, iPhone nıń keń tarqalǵanlıǵı sebepli Apple dúnyadaǵı úshinshi eń iri [[mobil telefon]] jetkerip beriwshi boldı&lt;ref&gt;{{Cite magazine |last=Chen |first=Brian |date=October 21, 2008 |title=Jobs: Apple Is Third Largest Handset Supplier |url=https://www.wired.com/epicenter/2008/10/with-iphone-app |magazine=[[Wired (magazine)|Wired]] |access-date=March 23, 2014 |archive-date=November 11, 2011 |archive-url=https://web.archive.org/web/20111111185853/http://www.wired.com/epicenter/2008/10/with-iphone-app/ |url-status=live}}&lt;/ref&gt;.
[[Fayl:IPod classic in dock.jpg|thumb|Dok-stanciyaǵa qosılǵan [[iPod Classic]]; Apple basqa óndiriwshiler menen birge arnawlı «&lt;nowiki/&gt;[[iPod]] ushın islengen» dok-stanciyaların islep shıǵarıw ústinde islesti.]]
2009-jıldıń 14-yanvarında Djobs ishki xabarda 2009-jıldıń iyun ayınıń aqırına shekem Apple kompaniyasınan altı aylıq medicinalıq demalıs alatuǵının hám bul waqıttı óz densawlıǵına itibar beriwge jumsaytuǵının járiyaladı. Elektron xatta Djobs: «Meniń jeke densawlıǵıma bolǵan qızıǵıwshılıq tek men hám meniń shańaraǵım ushın ǵana emes, sonday-aq Apple daǵı hárbir adam ushın da dıqqattı bóliwshi faktor bolıp qalmaqta» dep ayttı hám bul úzilis kompaniyaǵa «ájayıp ónimlerdi jetkiziwge itibar qaratıwǵa» múmkinshilik beretuǵının túsindirdi&lt;ref&gt;{{Cite press release |title=Apple Media Advisory |date=January 14, 2009 |publisher=Apple Inc. |url=https://www.apple.com/newsroom/2009/01/14Apple-Media-Advisory |last1=Jobs |first1=Steve |access-date=March 23, 2014 |author-link1=Steve Jobs |archive-date=May 25, 2017 |archive-url=https://web.archive.org/web/20170525091217/https://www.apple.com/newsroom/2009/01/14Apple-Media-Advisory/ |url-status=live}}&lt;/ref&gt;. Djobstıń joqlıǵına qaramastan, Apple recessiya dáwirinde bayramnan tıs eń jaqsı kvartalın (2009-jılǵı birinshi kvartal) jazıp aldı, tabısı 8.16 milliard dollar hám paydası 1.21 milliard dollardı quradı&lt;ref&gt;{{Web deregi | bet = Apple Inc, Form 10-Q, Quarterly Report, Filing Date Apr 23, 2009| url = http://edgar.secdatabase.com/2508/119312509085781/filing-main.htm| qaralǵan sáne = 2013-jıl 8-mart | baspaxana = secdatabase.com| arxivsáne = 2013-jıl 2-may | arxivurl = https://web.archive.org/web/20130502065621/http://edgar.secdatabase.com/2508/119312509085781/filing-main.htm| url-status = live}}; {{Web deregi | sáne = 2009-jıl 22-aprel | bet = Apple reports the best non-holiday quarter in its history| url = http://www.betanews.com/article/Apple-reports-the-best-nonholiday-quarter-in-its-history/1240433273| qaralǵan sáne = 2010-jıl 22-noyabr | baspaxana = [[Betanews]]| arxivsáne = 2009-jıl 25-aprel | arxivurl = https://web.archive.org/web/20090425074450/http://www.betanews.com/article/Apple-reports-the-best-nonholiday-quarter-in-its-history/1240433273| url-status = live}}&lt;/ref&gt;.

Kóp jıllıq boljawlar hám bir neshe márte «aǵıwlar» haqqındaǵı gáp-sózlerden soń, Apple 2010-jıldıń 27-yanvarında iPad dep atalatuǵın úlken ekranlı, planshetke uqsas media qurılmanı kópshilikke usındı. iPad iPhone menen birdey sensorlı operaciyalıq sistemanı paydalandı hám barlıq iPhone qosımshaları iPad penen úylesimli boldı. Bul iPad-qa shıǵarılıw waqtında úlken qosımshalar katalogın berdi, degen menen onıń shıǵarılıwına shekem islep shıǵıw waqtı júdá az boldı. Sol jıldıń 3-aprelinde iPad AQSHta satıwǵa shıǵarıldı. Ol birinshi kúni 300,000 nan kóbirek, al birinshi hápteniń aqırına kelip 500,000 dana satıldı&lt;ref&gt;{{Cite news |title=Apple iPad reaches 1 million sales faster than iPhone |language=en-US |work=[[Reuters]] |url=https://www.reuters.com/article/us-apple-ipad/apple-ipad-reaches-1-million-sales-faster-than-iphone-idUSTRE64002T20100503 |access-date=September 10, 2018 |archive-date=April 3, 2019 |archive-url=https://web.archive.org/web/20190403110147/https://www.reuters.com/article/us-apple-ipad/apple-ipad-reaches-1-million-sales-faster-than-iphone-idUSTRE64002T20100503 |url-status=live}}&lt;/ref&gt;. 2010-jıldıń may ayında Appledıń bazar kapitalizaciyası 1989-jıldan berli birinshi márte básekilesi [[Microsoft|Microsofttan]] ozıp ketti&lt;ref&gt;{{Cite news |date=May 27, 2010 |title=Apple passes Microsoft to be biggest tech company |work=[[BBC News]] |url=http://news.bbc.co.uk/1/hi/business/10168684.stm |url-status=live |access-date=May 29, 2010 |archive-url=https://web.archive.org/web/20100529063247/http://news.bbc.co.uk/1/hi/business/10168684.stm |archive-date=May 29, 2010}}&lt;/ref&gt;.

2010-jıldıń iyun ayında Apple [[IPhone 4|iPhone 4-ti]] shıǵardı&lt;ref&gt;{{Cite press release |title=Apple Presents iPhone 4 |publisher=Apple Inc. |url=https://www.apple.com/newsroom/2010/06/07Apple-Presents-iPhone-4 |url-status=live |archive-url=https://web.archive.org/web/20110903135840/http://www.apple.com/pr/library/2010/06/07Apple-Presents-iPhone-4.html |archive-date=September 3, 2011}}; {{Cite news |last=Beaumont |first=Claudine |date=June 24, 2010 |title=Apple iPhone 4: Full review |language=en-GB |work=[[The Daily Telegraph|The Telegraph]] |url=https://www.telegraph.co.uk/technology/apple/7849655/Apple-iPhone-4-Full-review.html |url-status=live |url-access=subscription |access-date=September 10, 2018 |archive-url=https://ghostarchive.org/archive/20220110/https://www.telegraph.co.uk/technology/apple/7849655/Apple-iPhone-4-Full-review.html |archive-date=January 10, 2022 |issn=0307-1235}}{{cbignore}}&lt;/ref&gt;, ol FaceTime arqalı video qońırawlardı, kóp wazıypalıqtı hám telefonnıń antenna sisteması sıpatında ashıq turǵan tat baspaytuǵın polat ramkası bar jańa dizayndı usındı. Sol jıldıń keyinirek waqtında Apple jáne de [[iPod]] seriyasın jańaladı, kóp sensorlı [[iPod Nano]], FaceTime funkciyası bar [[iPod Touch]] hám aldıńǵı áwladlardıń basqarıw dóńgelegin qaytarǵan [[iPod Shuffle]]-dı tanıstırdı&lt;ref&gt;{{Web deregi | familiya = Topolsky| at = Joshua| avtorsilteme = Joshua Topolsky| sáne = 2010-jıl 7-sentyabr | bet = iPod touch review (2010)| url = https://www.engadget.com/2010/09/07/ipod-touch-review-2010| qaralǵan sáne = 2017-jıl 23-mart | jumıs = [[Engadget]]| baspaxana = [[AOL]]| arxivsáne = 2017-jıl 24-mart | arxivurl = https://web.archive.org/web/20170324084759/https://www.engadget.com/2010/09/07/ipod-touch-review-2010/| url-status = live}}; {{Cite press release |title=Apple Reinvents iPod nano With Multi-Touch Interface |date=September 1, 2010 |publisher=Apple Inc. |url=https://www.apple.com/newsroom/2010/09/01Apple-Reinvents-iPod-nano-With-Multi-Touch-Interface |access-date=November 11, 2010 |url-status=live |archive-url=https://web.archive.org/web/20101115202127/http://www.apple.com/pr/library/2010/09/01ipodnano.html |archive-date=November 15, 2010}}; {{Web deregi | familiya = Bell| at = Donald| sáne = 2010-jıl 7-sentyabr | bet = Apple iPod Shuffle 2010 (2&amp;nbsp;GB) review| url = https://www.cnet.com/reviews/apple-ipod-shuffle-2010-2gb-review| qaralǵan sáne = 2019-jıl 4-aprel | jumıs = [[CNet]]| arxivsáne = 2019-jıl 4-aprel | arxivurl = https://web.archive.org/web/20190404032559/https://www.cnet.com/reviews/apple-ipod-shuffle-2010-2gb-review/| url-status = live}}&lt;/ref&gt;. Sonday-aq, ol filmler hám kórsetiwlerdi ijaraǵa alıwǵa múmkinshilik beretuǵın kishirek hám arzanıraq ekinshi áwlad [[Apple TV]]-dı da usındı&lt;ref name=&quot;yahoo1&quot;&gt;{{Cite news |last1=Mintz |first1=Jessica |last2=Robertson |first2=Jordan |title=Apple unveils new TV box for renting movies, shows |work=[[Yahoo! News]] |publisher=[[Yahoo!]] |url=https://news.yahoo.com/s/ap/20100901/ap_on_hi_te/us_tec_apple |access-date=September 2, 2010 |archive-url=https://web.archive.org/web/20100902211653/https://news.yahoo.com/s/ap/20100901/ap_on_hi_te/us_tec_apple |archive-date=September 2, 2010}}&lt;/ref&gt;.

2011-jıldıń 17-yanvarında Djobs Apple-dıń ishki jazbasında óziniń densawlıǵına kóbirek dıqqat awdarıw ushın belgisiz múddetke jáne bir medicinalıq demalıs alatuǵının járiyaladı. Bas operaciyalıq direktor Tim Kuk Apple-daǵı Djobstıń kúndelikli jumısların óz moynına aldı, biraq Djobs ele de «úlken strategiyalıq sheshimlerge qatnasatuǵın» edi&lt;ref name=&quot;JobsLeave2011&quot;&gt;{{Cite news |date=January 17, 2011 |title=Apple boss Steve Jobs takes 'medical leave' |work=[[BBC News]] |url=https://www.bbc.co.uk/news/technology-12205173 |url-status=live |access-date=January 17, 2011 |archive-url=https://web.archive.org/web/20110119050439/http://www.bbc.co.uk/news/technology-12205173 |archive-date=January 19, 2011}}&lt;/ref&gt;. Apple dúnyadaǵı eń qunlı tutınıwshıǵa baǵdarlanǵan brendke aylandı&lt;ref&gt;{{Web deregi | familiya = Indvik| at = Lauren| sáne = 2011-jıl 9-may | bet = Apple Now World's Most Valuable Brand| url = http://mashable.com/2011/05/09/apple-google-brandz-study| qaralǵan sáne = 2011-jıl 7-oktyabr | jumıs = [[Mashable]]| arxivsáne = 2019-jıl 3-aprel | arxivurl = https://web.archive.org/web/20190403110200/https://mashable.com/2011/05/09/apple-google-brandz-study/| url-status = live}}&lt;/ref&gt;. 2011-jıldıń iyun ayında Djobs kútilmegende saxnaǵa shıǵıp, muzıka, súwretler, fayllar hám programmalıq támiynat ushın onlayn saqlaw hám sinxronizaciyalaw xızmeti [[iCloud]]-tı tanıstırdı, ol Apple-dıń aldıńǵı kontentti sinxronizaciyalaw háreketi bolǵan [[MobileMe]]-niń ornın bastı&lt;ref&gt;{{Cite news |last=Helft |first=Miguel |date=June 6, 2011 |title=Apple Unveils a 'Cloud' Music and Storage Service |work=[[The New York Times]] |url=https://www.nytimes.com/2011/06/07/technology/07apple.html |url-access=limited |access-date=June 7, 2011 |archive-url=https://ghostarchive.org/archive/20220101/https://www.nytimes.com/2011/06/07/technology/07apple.html |archive-date=January 1, 2022}}{{cbignore}}&lt;/ref&gt;. Bul Djobstıń qaytıs bolıwınan aldın qatnasqan aqırǵı ónim tanıstırıwı boldı.

2011-jıldıń 24-avgustında Djobs Apple-dıń bas direktorı lawazımınan ketti&lt;ref&gt;{{Web deregi | familiya = Primack| at = Doug| bet = Fallen Apple: Steve Jobs resigns| url = http://finance.fortune.cnn.com/2011/08/24/fallen-apple-steve-jobs-resigns| url-status = dead| arxivurl = https://web.archive.org/web/20110926040400/http://finance.fortune.cnn.com/2011/08/24/fallen-apple-steve-jobs-resigns| arxivsáne = 2011-jıl 26-sentyabr | qaralǵan sáne = 2011-jıl 24-avgust | jumıs = [[Fortune (magazine)|Fortune]]| baspaxana = [[CNN]]}}&lt;/ref&gt;. Onıń ornına Kuk keldi, al Djobs Apple-dıń baslıǵı boldı. Sol waqıtta Apple-dıń baslıǵı joq edi&lt;ref&gt;{{Cite news |last1=Olivarez-Giles |first1=Nathan |last2=Suh Lauder |first2=Thomas |date=August 24, 2011 |title=What does Steve Jobs' chairman role mean for Apple? |work=Los Angeles Times |url=https://latimesblogs.latimes.com/technology/2011/08/steve-jobs-apple-chairman.html |access-date=April 11, 2020 |archive-date=April 11, 2020 |archive-url=https://web.archive.org/web/20200411222157/https://latimesblogs.latimes.com/technology/2011/08/steve-jobs-apple-chairman.html |url-status=live}}&lt;/ref&gt; hám onıń ornına eki birge basqarıwshı direktor - Andrea Yung hám Artur D. Levinson&lt;ref&gt;{{Cite news |last=Foresman |first=Chris |date=November 15, 2011 |title=Genentech's Levinson replaces Steve Jobs as Apple chairman |work=ars technica |url=https://arstechnica.com/gadgets/2011/11/genetechs-levinson-now-apple-chairman-disneys-iger-joins-the-board |access-date=April 11, 2020 |archive-date=April 11, 2020 |archive-url=https://web.archive.org/web/20200411222157/https://arstechnica.com/gadgets/2011/11/genetechs-levinson-now-apple-chairman-disneys-iger-joins-the-board/ |url-status=live}}&lt;/ref&gt; bar edi, olar Djobstıń qaytıs bolıwınan soń noyabr ayında Levinson direktorlar keńesiniń baslıǵı bolıp tayınlanǵanǵa shekem usı lawazımlarda qaldı&lt;ref&gt;{{Web deregi | sáne = 2011-jıl 25-avgust | bet = Meet Apple's Board of Directors| url = http://www.ethiopianreview.com/index/20113/?p=25598| url-status = dead| arxivurl = https://web.archive.org/web/20120928000035/http://www.ethiopianreview.com/index/20113/?p=25598| arxivsáne = 2012-jıl 28-sentyabr | qaralǵan sáne = 2011-jıl 7-oktyabr | jumıs = [[Ethiopian Review]]}}&lt;/ref&gt;.

=== 2011–házirgi kúnge shekem: Djobstan keyingi dáwir, Tim Kuk ===
2011-jıldıń 5-oktyabr kúni Stiv Djobs qaytıs boldı, bul Apple kompaniyası ushın bir dáwirdiń juwmaqlanǵanın bildirdi&lt;ref&gt;{{Web deregi | familiya = Griggs| at = Brandon| sáne = 2011-jıl 6-oktyabr | bet = Steve Jobs, Apple founder, dies| url = https://edition.cnn.com/2011/10/05/us/obit-steve-jobs/index.html| qaralǵan sáne = 2017-jıl 27-mart | baspaxana = [[CNN]]| arxivsáne = 2019-jıl 4-aprel | arxivurl = https://web.archive.org/web/20190404121737/https://edition.cnn.com/2011/10/05/us/obit-steve-jobs/index.html| url-status = live}}; {{Web deregi | at = Ken| familiya = Hess| bet = October 5th, 2011. The day Apple died| url = https://www.zdnet.com/article/october-5th-2011-the-day-apple-died/| jumıs = [[ZDNet]]| sáne = 2011-jıl 5-oktyabr | qaralǵan sáne = 2017-jıl 27-mart | arxivsáne = 2017-jıl 28-mart | arxivurl = https://web.archive.org/web/20170328105730/http://www.zdnet.com/article/october-5th-2011-the-day-apple-died/| url-status = live}}&lt;/ref&gt;. Apple kompaniyasınıń keyingi úlken ónim járiyalawı 2012-jıldıń 19-yanvarında boldı. Sol kúni Nyu-York qalasında Apple kompaniyasınıń wákili Fil Shiller iOS ushın iBooks Textbooks hám Mac OS X ushın iBook Author programmalıq támiynatların tanıstırdı&lt;ref&gt;{{Cite press release |title=Apple Reinvents Textbooks with iBooks 2 for iPad – New iBooks Author Lets Anyone Create Stunning iBooks Textbooks |date=January 19, 2012 |publisher=Apple Inc. |url=https://www.apple.com/newsroom/2012/01/19Apple-Reinvents-Textbooks-with-iBooks-2-for-iPad |access-date=February 22, 2012 |archive-date=May 25, 2017 |archive-url=https://web.archive.org/web/20170525092914/https://www.apple.com/newsroom/2012/01/19Apple-Reinvents-Textbooks-with-iBooks-2-for-iPad/ |url-status=live}}&lt;/ref&gt;. «Stiv Djobs» atlı biografiyasında Djobs sabaqlıq kitaplar industriyası menen bilimlendiriw tarawın qayta dúziwdi qálegenin aytqan edi&lt;ref&gt;{{Web deregi | bet = Steve Jobs' Plans to Disrupt the Textbook Industry. How Disruptive Were They?| url = https://www.insidehighered.com/blogs/hack-higher-education/steve-jobs-plans-disrupt-textbook-industry-how-disruptive-were-they| qaralǵan sáne = 2017-jıl 10-noyabr | jumıs = Inside Higher Ed| first1 = Audrey| last1 = Watters| sáne = 2011-jıl 7-noyabr | arxivsáne = 2019-jıl 4-aprel | arxivurl = https://web.archive.org/web/20190404084144/https://www.insidehighered.com/blogs/hack-higher-education/steve-jobs-plans-disrupt-textbook-industry-how-disruptive-were-they| url-status = live}}&lt;/ref&gt;.

2011-jıldan 2012-jılǵa shekem Apple kompaniyası [[iPhone 4s]]&lt;ref&gt;{{Web deregi | familiya = Ziegler| at = Chris| sáne = 2011-jıl 4-oktyabr | bet = iPhone 4S announced, available October 14th starting at $199| url = https://www.theverge.com/apple/2011/10/4/2470139/iphone-4s-announced-available-october-14th-starting-at-199| qaralǵan sáne = 2017-jıl 23-mart | jumıs = [[The Verge]]| arxivsáne = 2019-jıl 4-aprel | arxivurl = https://web.archive.org/web/20190404084143/https://www.theverge.com/apple/2011/10/4/2470139/iphone-4s-announced-available-october-14th-starting-at-199| url-status = live}}; {{Web deregi | at = Ben| familiya = Parr| bet = Apple Announces iPhone 4S| url = http://mashable.com/2011/10/04/apple-iphone-4s| jumıs = [[Mashable]]| sáne = 2011-jıl 4-oktyabr | qaralǵan sáne = 2017-jıl 23-mart | arxivsáne = 2017-jıl 24-mart | arxivurl = https://web.archive.org/web/20170324085238/http://mashable.com/2011/10/04/apple-iphone-4s/| url-status = dead}}&lt;/ref&gt; hám [[iPhone 5]]&lt;ref&gt;{{Web deregi | familiya = Savov| at = Vlad| sáne = 2012-jıl 12-sentyabr | bet = Apple announces 4-inch iPhone 5 with LTE, Lightning connector, September 21st release date| url = https://www.theverge.com/2012/9/12/3316830/iphone-5-release-date-specs-features-price-announcement| qaralǵan sáne = 2017-jıl 23-mart | jumıs = [[The Verge]]| arxivsáne = 2019-jıl 4-aprel | arxivurl = https://web.archive.org/web/20190404084145/https://www.theverge.com/2012/9/12/3316830/iphone-5-release-date-specs-features-price-announcement| url-status = live}}; {{Web deregi | at = Anand Lal| familiya = Shimpi| bet = Apple iPhone 5: Announced| url = http://www.anandtech.com/show/6280/apple-iphone-5-announced| jumıs = [[AnandTech]]| baspaxana = [[Purch Group]]| sáne = 2012-jıl 12-sentyabr | qaralǵan sáne = 2017-jıl 23-mart | arxivsáne = 2019-jıl 4-aprel | arxivurl = https://web.archive.org/web/20190404084149/https://www.anandtech.com/show/6280/apple-iphone-5-announced| url-status = live}}&lt;/ref&gt;, smartfonların shıǵardı. Bul smartfonlarda jaqsılanǵan kameralar, Siri atlı aqıllı programmalıq járdemshi hám [[iCloud]] arqalı bult texnologiyası menen sinxronlanǵan maǵlıwmatlar bar edi. Sonıń menen birge, Retina displeyli úshinshi hám tórtinshi áwlad iPad planshetleri&lt;ref&gt;{{Cite news |url=https://www.wsj.com/articles/SB10001424052702304459804577281472610072322 |title=New iPad: a Million More Pixels Than HDTV |work=[[The Wall Street Journal]] |date=March 15, 2012 |access-date= March 15, 2012 |last=Mossberg |first=Walter |author-link= Walter Mossberg |url-access= subscription |archive-date= April 4, 2019 |archive-url= https://web.archive.org/web/20190404084143/https://www.wsj.com/articles/SB10001424052702304459804577281472610072322 |url-status= live}}; {{Web deregi | familiya = Lowensohn| at = Josh| sáne = 2012-jıl 7-mart | bet = Apple iPad live blog (Wednesday, March 7)| url = https://www.cnet.com/news/apple-ipad-live-blog-wednesday-march-7| qaralǵan sáne = 2017-jıl 23-mart | jumıs = [[CNET]]| arxivsáne = 2017-jıl 24-mart | arxivurl = https://web.archive.org/web/20170324092526/https://www.cnet.com/news/apple-ipad-live-blog-wednesday-march-7/| url-status = live}}&lt;/ref&gt;&lt;ref name=&quot;Lightning strikes again&quot; /&gt; hám iPad-tıń 9.7 dyuymlik ekranına qaraǵanda 7.9 dyuymlik ekranı bar iPad Mini de shıǵarıldı&lt;ref name=&quot;mini&quot; /&gt; Bul ónimler úlken jetiskenlikke eristi. 2012-jıldıń 21-sentyabrinde shıǵarılǵan iPhone 5 eki millionnan aslam aldın ala buyırtpa menen Appledıń eń úlken iPhone shıǵarılıwı boldı.&lt;ref&gt;{{Web deregi | familiya = Stein| at = Scott| sáne = 2012-jıl 5-oktyabr | bet = Apple iPhone 5 review| url = https://www.cnet.com/uk/products/apple-iphone-5/review| qaralǵan sáne = 2017-jıl 23-mart | jumıs = [[CNET]]| arxivsáne = 2017-jıl 24-mart | arxivurl = https://web.archive.org/web/20170324095535/https://www.cnet.com/uk/products/apple-iphone-5/review/| url-status = live}}&lt;/ref&gt;. Al 2012-jıldıń 3-noyabrinde shıǵarılǵan iPad Mini hám tórtinshi áwlad iPad-lardıń úsh kún ishinde úsh million dana satılıwı da ayrıqsha tabıs boldı&lt;ref&gt;{{Cite press release |title=Apple Sells Three Million iPads in Three Days |date=November 5, 2012 |publisher=Apple Inc. |url=https://www.apple.com/newsroom/2012/11/05Apple-Sells-Three-Million-iPads-in-Three-Days |access-date=February 22, 2013 |archive-date=May 25, 2017 |archive-url=https://web.archive.org/web/20170525092916/https://www.apple.com/newsroom/2012/11/05Apple-Sells-Three-Million-iPads-in-Three-Days/ |url-status=live}}&lt;/ref&gt;. Apple jáne de Retina displeyli úshinshi áwlad 13 dyuymlik MacBook Pro noutbugi menen jańa iMac hám Mac Mini kompyuterlerin de shıǵardı&lt;ref name=&quot;Lightning strikes again&quot;&gt;{{Web deregi | familiya = Wood| at = Molly| sáne = 2012-jıl 23-oktyabr | bet = The new 'new iPad': Lightning strikes again| url = https://www.cnet.com/news/the-new-new-ipad-lightning-strikes-again| qaralǵan sáne = 2017-jıl 23-mart | jumıs = [[CNET]]| arxivsáne = 2017-jıl 24-mart | arxivurl = https://web.archive.org/web/20170324092517/https://www.cnet.com/news/the-new-new-ipad-lightning-strikes-again/| url-status = live}}&lt;/ref&gt;&lt;ref name=&quot;mini&quot;&gt;{{Cite news |last=Dudley-Nicholson |first=Jennifer |date=October 24, 2012 |title=Apple unveils new iPad Mini, updated iPad and new Macs |work=Herald Sun |url=http://www.heraldsun.com.au/technology/apple-prepares-to-reveal-ipad-mini/story-fn7celvh-1226501774885 |url-status=dead |access-date=November 11, 2012 |archive-url=https://web.archive.org/web/20130217023327/http://www.heraldsun.com.au/technology/apple-prepares-to-reveal-ipad-mini/story-fn7celvh-1226501774885 |archive-date=February 17, 2013}}&lt;/ref&gt;&lt;ref&gt;{{Web deregi | familiya = Brown| at = Rich| sáne = 2013-jıl 11-noyabr | bet = Apple Mac Mini with Fusion Drive review| url = https://www.cnet.com/products/apple-mac-mini/review| qaralǵan sáne = 2017-jıl 23-mart | jumıs = [[CNET]]| arxivsáne = 2017-jıl 24-mart | arxivurl = https://web.archive.org/web/20170324085503/https://www.cnet.com/products/apple-mac-mini/review/| url-status = live}}&lt;/ref&gt;.

2012-jıldıń 20-avgustında Apple kompaniyasınıń akciya bahasınıń kóteriliwi nátiyjesinde kompaniyanıń bazar kapitalizaciyası sol waqıttaǵı rekord bolǵan 624 milliard dollarǵa jetti. Bul [[Microsoft]] kompaniyası 1999-jılı ornatqan, inflyaciyaǵa dúzetiw kirgizilmegen bazar kapitalizaciyası rekordın jeńdi&lt;ref&gt;{{Cite news |last=Svensson |first=Peter |title=Apple Sets Record for Company Value at $624B |agency=[[Associated Press]] |url=http://hosted.ap.org/dynamic/stories/U/US_TEC_APPLE_BIGGEST_COMPANY?SITE=AP&amp;SECTION=HOME&amp;TEMPLATE=DEFAULT |url-status=dead |access-date=August 20, 2012 |archive-url=https://web.archive.org/web/20120822164535/http://hosted.ap.org/dynamic/stories/U/US_TEC_APPLE_BIGGEST_COMPANY?SITE=AP&amp;SECTION=HOME&amp;TEMPLATE=DEFAULT |archive-date=August 22, 2012}}&lt;/ref&gt;. 2012-jıldıń 24-avgustında AQSH sud tóreshisi Samsung kompaniyasınıń Apple kompaniyasına intellektual múlk shaǵımı boyınsha 1.05 milliard dollar (665 million funt sterling) zıyan kompensaciya tólewi kerekligin qarar etti&lt;ref&gt;{{Cite news |date=August 25, 2012 |title=Apple awarded $1bn in damages from Samsung in US court |work=[[BBC News]] |url=https://www.bbc.co.uk/news/technology-19377261 |access-date=August 25, 2012 |archive-date=April 5, 2019 |archive-url=https://web.archive.org/web/20190405222055/https://www.bbc.co.uk/news/technology-19377261 |url-status=live}}&lt;/ref&gt;. Samsung bul qararǵa qarsı shaǵım berdi, nátiyjede zıyan kompensaciyası 450 million dollarǵa kemeytildi&lt;ref name=&quot;FOSS Patents&quot;&gt;{{Web deregi | bet = Judge strikes $450 million from $1 billion damages award in Apple v. Samsung: second trial needed| url = http://www.fosspatents.com/2013/03/judge-strikes-450-million-from-1.html| qaralǵan sáne = 2013-jıl 1-mart | baspaxana = FOSS Patents| arxivsáne = 2019-jıl 4-aprel | arxivurl = https://web.archive.org/web/20190404084143/http://www.fosspatents.com/2013/03/judge-strikes-450-million-from-1.html| url-status = live}}&lt;/ref&gt; hám Samsungtıń jańa sud processi ótkeriw talabı qabıl etildi&lt;ref name=&quot;FOSS Patents&quot; /&gt; 2012-jıldıń 10-noyabrinde Apple kompaniyası HTC kompaniyası menen global kelisimge kelgenin tastıyıqladı. Bul kelisim eki kompaniya arasındaǵı barlıq sóz etilip atırǵan sud shaǵımların jawıp, házirgi hám keleshektegi patentler boyınsha on jıllıq licenziya kelisimin dúzdi.&lt;ref&gt;{{Cite press release |title=HTC and Apple Settle Patent Dispute |date=November 10, 2012 |publisher=Apple Inc. |url=https://www.apple.com/newsroom/2012/11/11HTC-and-Apple-Settle-Patent-Dispute |access-date=February 22, 2013 |archive-date=May 25, 2017 |archive-url=https://web.archive.org/web/20170525092921/https://www.apple.com/newsroom/2012/11/11HTC-and-Apple-Settle-Patent-Dispute/ |url-status=live}}&lt;/ref&gt;. Boljawlarǵa qaraǵanda, Apple bul HTC menen dúzilgen kelisimnen jılına 280 million AQSH dolları tabıs tabadı dep kútilmekte&lt;ref&gt;{{Web deregi | familiya = Reisinger| at = Don| sáne = 2012-jıl 12-noyabr | bet = Apple predicted to generate up to $280 million a year in HTC deal| url = https://www.cnet.com/news/apple-predicted-to-generate-up-to-280-million-a-year-in-htc-deal| qaralǵan sáne = 2017-jıl 23-mart | jumıs = [[CNET]]| arxivsáne = 2017-jıl 24-mart | arxivurl = https://web.archive.org/web/20170324173724/https://www.cnet.com/news/apple-predicted-to-generate-up-to-280-million-a-year-in-htc-deal/| url-status = live}}&lt;/ref&gt;.

2014-jıldıń may ayında Apple kompaniyası Dr. Dre hám Djimmi Ayovin-niń audio kompaniyası Beats Electronicsti - «Beats by Dr. Dre» qulaqlıq hám dinamik ónimleri qatarın islep shıǵarıwshı hám Beats Music muzıka aǵımlı xızmetin basqarıwshı kompaniyanı - 3 milliard AQSH dollarına satıp alıw niyetin tastıyıqladı. Sonday-aq, olardıń ónimlerin Appledıń usaqlap satıw dúkanları hám qayta satıwshıları arqalı satıw jobalandı. Ayovinniń pikirinshe, Beats bárqulla Apple menen «birge bolıwı» kerek edi, óytkeni kompaniya ózin Appledıń «mádeniyat penen texnologiyanı biriktiriwdegi teńsiz qábiletine» qarap úlgi alǵan edi. Bul satıp alıw Apple tariyxındaǵı eń úlken satıp alıw boldı&lt;ref&gt;{{Web deregi | familiya = Steele| at = Billy| sáne = 2014-jıl 28-may | bet = Apple acquires Beats Electronics for $3 billion| url = https://www.engadget.com/2014/05/28/apple-acquires-beats-electronics-for-3-billion| qaralǵan sáne = 2017-jıl 23-mart | jumıs = [[Engadget]]| baspaxana = [[AOL]]| arxivsáne = 2017-jıl 24-mart | arxivurl = https://web.archive.org/web/20170324084801/https://www.engadget.com/2014/05/28/apple-acquires-beats-electronics-for-3-billion/| url-status = live}}; {{Web deregi | familiya = Welch| at = Chris| sáne = 2014-jıl 28-may | bet = Apple confirms it's buying Beats for $3 billion| url = https://www.theverge.com/2014/5/28/5700530/apple-confirms-beats-acquisition| qaralǵan sáne = 2017-jıl 23-mart | jumıs = [[The Verge]]| arxivsáne = 2014-jıl 29-may | arxivurl = https://web.archive.org/web/20140529051629/http://www.theverge.com/2014/5/28/5700530/apple-confirms-beats-acquisition| url-status = live}}&lt;/ref&gt;.

[[Fayl:Apple Watch でチェックインしました！ 2015 (17187691969).jpg|thumb|Birinshi áwlad Apple Watch (2015)]]
2014-jıldıń 9-sentyabrinde ótkerilgen baspasóz ilajında Apple kompaniyası Apple Watch dep atalǵan aqıllı saattı tanıstırdı&lt;ref name=&quot;verge-watchannounce&quot;&gt;{{Web deregi | sáne = 2014-jıl 9-sentyabr | bet = Apple Watch announced: available for $349 early next year| url = https://www.theverge.com/2014/9/9/6125873/apple-watch-smartwatch-announced| qaralǵan sáne = 2015-jıl 15-iyul | jumıs = [[The Verge]]| arxivsáne = 2014-jıl 9-sentyabr | arxivurl = https://web.archive.org/web/20140909183047/http://www.theverge.com/2014/9/9/6125873/apple-watch-smartwatch-announced| url-status = live}}; {{Web deregi | sáne = 2014-jıl 9-sentyabr | bet = The Apple Watch is poised to dominate the market for digital fitness trackers| url = https://www.theverge.com/2014/9/9/6127839/apple-watch-healthkit-digital-health-fitness| qaralǵan sáne = 2015-jıl 15-iyul | jumıs = [[The Verge]]| arxivsáne = 2022-jıl 25-may | arxivurl = https://web.archive.org/web/20220525110122/https://www.theverge.com/2014/9/9/6127839/apple-watch-healthkit-digital-health-fitness| url-status = live}}&lt;/ref&gt;. Dáslep, Apple bul qurılmanı sán buyımı&lt;ref name=&quot;wp-fashion&quot;&gt;{{Cite news |title=Apple Watch is competing as a fashion accessory, and that's a risky move |newspaper=[[The Washington Post]] |url=https://www.washingtonpost.com/blogs/innovations/wp/2015/03/05/apple-watch-is-competing-as-a-fashion-accessory-and-thats-a-risky-move |access-date=July 15, 2015 |archive-date=July 16, 2015 |archive-url=https://web.archive.org/web/20150716123229/http://www.washingtonpost.com/blogs/innovations/wp/2015/03/05/apple-watch-is-competing-as-a-fashion-accessory-and-thats-a-risky-move |url-status=live}}&lt;/ref&gt; hám iPhoneǵa qosımsha sıpatında bazarǵa shıǵardı. Bul arqalı adamlardıń smartfonlarına qaraw jiyiligin azaytıw itibarǵa alınǵan edi&lt;ref name=&quot;wired.com&quot;&gt;{{Cite magazine |title=iPhone Killer: The Secret History of the Apple Watch |url=https://www.wired.com/2015/04/the-apple-watch |magazine=[[Wired (magazine)|Wired]] |access-date=January 31, 2022 |archive-date=June 18, 2022 |archive-url=https://web.archive.org/web/20220618223947/https://www.wired.com/2015/04/the-apple-watch |url-status=live}}&lt;/ref&gt;. Waqıttıń ótiwi menen, kompaniya arnawlı fizikalıq aktivlik trekerleri menen básekilesiw maqsetinde saatta densawlıq hám fitneske baǵdarlanǵan funkciyalardı islep shıǵarıwǵa kóbirek itibar qarattı. 2016-jıldıń yanvar ayında Apple dúnya júzi boyınsha bir milliardtan aslam Apple qurılmasınıń belsendi qollanılıp atırǵanın járiyaladı&lt;ref&gt;{{Web deregi | familiya = Statt| at = Nick| sáne = 2016-jıl 26-yanvar | bet = 1 billion Apple devices are in active use around the world| url = https://www.theverge.com/2016/1/26/10835748/apple-devices-active-1-billion-iphone-ipad-ios| qaralǵan sáne = 2017-jıl 24-may | jumıs = [[The Verge]]| arxivsáne = 2019-jıl 4-aprel | arxivurl = https://web.archive.org/web/20190404084144/https://www.theverge.com/2016/1/26/10835748/apple-devices-active-1-billion-iphone-ipad-ios| url-status = live}}; {{Cite news |last=Rossignol |first=Joe |date=January 26, 2016 |title=Apple Now Has Over 1 Billion Active Devices Worldwide |work=[[MacRumors]] |url=https://www.macrumors.com/2016/01/26/apple-1-billion-active-device-installed-base |access-date=May 24, 2017 |archive-date=May 25, 2017 |archive-url=https://web.archive.org/web/20170525083819/https://www.macrumors.com/2016/01/26/apple-1-billion-active-device-installed-base/ |url-status=live}}&lt;/ref&gt;.

2016-jıldıń 6-iyunında Fortune jurnalı óziniń kompaniyalardı tabısqa erisiw boyınsha reytingke kirgizgen Fortune 500 dizimin járiyaladı. 2015-jıldıń fiskal jılı nátiyjeleri boyınsha Apple texnologiya kompaniyaları arasında birinshi orındı iyeledi&lt;ref name=&quot;Top Tech Company&quot;&gt;{{Web deregi | familiya = McBride| at = Sarah| sáne = 2016-jıl 6-iyun | bet = Apple leads Tech Industry in Fortune 500| url = https://www.yahoo.com/tech/apple-top-tech-company-fortune-132100720.html| qaralǵan sáne = 2016-jıl 6-iyun | jumıs = [[Yahoo Tech]]| arxivsáne = 2017-jıl 25-may | arxivurl = https://web.archive.org/web/20170525081107/https://www.yahoo.com/tech/apple-top-tech-company-fortune-132100720.html| url-status = live}}&lt;/ref&gt;. Ulıwma esapta ol 233 milliard AQSH dolları tabısı menen úshinshi orındı iyeledi.&lt;ref name=&quot;Top Tech Company&quot; /&gt; Bul aldıńǵı jılǵı dizimdegiden eki orın joqarılaǵanın kórsetedi.&lt;ref name=&quot;Top Tech Company&quot; /&gt;

2017-jıldıń iyun ayında Apple HomePod dep atalǵan óziniń aqıllı dinamigin járiyaladı. Bul ónim Sonos, Google Home hám Amazon Echo menen básekilesiwge baǵdarlanǵan edi&lt;ref&gt;{{Cite news |last=Gartenberg |first=Chaim |date=June 5, 2017 |title=Apple announces HomePod speaker to take on Sonos |work=[[The Verge]] |publisher=[[Vox Media]] |url=https://www.theverge.com/2017/6/5/15732144/apple-homepod-speaker-announced-siri-price-release-date-wwdc-2017 |access-date=December 14, 2017 |archive-date=June 5, 2017 |archive-url=https://web.archive.org/web/20170605203335/https://www.theverge.com/2017/6/5/15732144/apple-homepod-speaker-announced-siri-price-release-date-wwdc-2017 |url-status=live}}&lt;/ref&gt;. Sol jıldıń aqırına kelip TechCrunch basılımı Apple kompaniyasınıń Shazam kompaniyasın satıp alıp atırǵanı haqqında xabar berdi. Shazam óz ónimlerin [[Dúnya júzlik baǵdarlamashılar konferenciyası|WWDC]] konferenciyasında tanıstırǵan hám muzıka, televidenie, kino hám reklama tanıw texnologiyalarına qánigelesken kompaniya edi&lt;ref&gt;{{Cite news |last1=Lunden |first1=Ingrid |last2=Roof |first2=Katie |date=December 8, 2017 |title=Sources: Apple is acquiring music recognition app Shazam |work=[[TechCrunch]] |publisher=[[Oath Inc.]] |url=https://techcrunch.com/2017/12/08/sources-apple-is-acquiring-music-recognition-app-shazam |access-date=December 14, 2017 |archive-date=December 14, 2017 |archive-url=https://web.archive.org/web/20171214023447/https://techcrunch.com/2017/12/08/sources-apple-is-acquiring-music-recognition-app-shazam/ |url-status=live}}&lt;/ref&gt;. Bir neshe kúnnen soń bul satıp alıw tastıyıqlandı. Xabarlarǵa qaraǵanda, Apple bul kompaniyanı shama menen 400 million AQSH dollarına satıp alǵan. Media xabarlarında bul satıp alıwdıń [[Apple Music]] aǵımlı xızmetin kúsheytiw ushın maǵlıwmatlar hám qurallardı alıwǵa baǵdarlanǵan basqısh ekenligi aytıldı&lt;ref&gt;{{Web deregi | familiya = Singleton| at = Micah| sáne = 2017-jıl 11-dekabr | bet = Apple confirms it has acquired Shazam| url = https://www.theverge.com/2017/12/11/16761984/apple-shazam-acquisition| qaralǵan sáne = 2017-jıl 14-dekabr | jumıs = [[The Verge]]| baspaxana = [[Vox Media]]| arxivsáne = 2019-jıl 4-aprel | arxivurl = https://web.archive.org/web/20190404084143/https://www.theverge.com/2017/12/11/16761984/apple-shazam-acquisition| url-status = live}}&lt;/ref&gt;. Bul satıp alıw 2018-jıldıń sentyabr ayında [[Evropa]] Awqamı tárepinen maqullandı&lt;ref&gt;{{Cite news |date=September 6, 2018 |title=EU clears Apple's purchase of song-recognition app Shazam |work=[[CNBC]] |url=https://www.cnbc.com/2018/09/06/the-associated-press-eu-clears-apples-purchase-of-song-recognition-app-shazam.html |url-status=dead |access-date=September 7, 2018 |archive-url=https://web.archive.org/web/20180907144731/https://www.cnbc.com/2018/09/06/the-associated-press-eu-clears-apples-purchase-of-song-recognition-app-shazam.html |archive-date=September 7, 2018}}; {{Cite news |last=Welch |first=Chris |date=September 24, 2018 |title=Apple completes Shazam acquisition, will make app ad-free for everyone |work=[[The Verge]] |url=https://www.theverge.com/2018/9/24/17896350/apple-shazam-app-acquisition-complete-free |access-date=September 24, 2018 |archive-date=April 4, 2019 |archive-url=https://web.archive.org/web/20190404084143/https://www.theverge.com/2018/9/24/17896350/apple-shazam-app-acquisition-complete-free |url-status=live}}&lt;/ref&gt;.

2017-jıldıń iyun ayında Apple kompaniyası Djeymi Erlixt hám Zak Van Amburgtı jańadan dúzilgen dúnyajúzlik video bólimin basqarıwǵa tayınladı. 2017-jıldıń noyabrinde Apple óziniń túpnusqa scenariyli baǵdarlamalarǵa tarmaqlanıp atırǵanın járiyaladı: Djennifer Eniston hám Riz Uizerspun baslı rollerde oynaytuǵın drama serialı hám Stiven Spilberg penen birge Amazing Stories antologiya serialın qayta islew&lt;ref&gt;{{Web deregi | familiya = Andreeva| at = Nellie| sáne = 2017-jıl 8-noyabr | bet = Apple Gives Reese Witherspoon-Jennifer Aniston Morning Show Series 2-Season Order, Confirms 'Amazing Stories' Reboot| url = https://deadline.com/2017/11/apple-reese-witherspoon-jennifer-aniston-morning-show-series-2-season-order-amazing-stories-reboot-1202204293| qaralǵan sáne = 2019-jıl 18-yanvar | jumıs = [[Deadline Hollywood]]| til = en| arxivsáne = 2019-jıl 20-yanvar | arxivurl = https://web.archive.org/web/20190120044428/https://deadline.com/2017/11/apple-reese-witherspoon-jennifer-aniston-morning-show-series-2-season-order-amazing-stories-reboot-1202204293/| url-status = dead}}&lt;/ref&gt;. 2018-jıldıń iyunında Apple Amerika Jazıwshılar gildiyasınıń minimal tiykarǵı kelisimine hám Opra Uinfri menen kóp jıllıq kontent boyınsha birge islesiw kelisimine qol qoydı&lt;ref&gt;{{Web deregi | familiya = Robb| at = David| sáne = 2018-jıl 7-iyun | bet = Apple Signs WGA Contract As It Ramps Up Scripted Shows| url = https://deadline.com/2018/06/apple-signs-wga-contract-as-it-ramps-up-scripted-shows-1202405862| qaralǵan sáne = 2019-jıl 18-yanvar | jumıs = [[Deadline Hollywood]]| til = en| arxivsáne = 2019-jıl 27-mart | arxivurl = https://web.archive.org/web/20190327091242/https://deadline.com/2018/06/apple-signs-wga-contract-as-it-ramps-up-scripted-shows-1202405862/| url-status = dead}}; {{Web deregi | familiya = Andreeva| at = Nellie| sáne = 2018-jıl 15-iyun | bet = Oprah Winfrey Partners With Apple For Original Content| url = https://deadline.com/2018/06/oprah-winfrey-content-partnership-apple-for-original-programming-1202411370| qaralǵan sáne = 2019-jıl 18-yanvar | jumıs = [[Deadline Hollywood]]| til = en| arxivsáne = 2019-jıl 26-mart | arxivurl = https://web.archive.org/web/20190326025016/https://deadline.com/2018/06/oprah-winfrey-content-partnership-apple-for-original-programming-1202411370/| url-status = dead}}&lt;/ref&gt;. Túpnusqa seriallar ushın qosımsha birge islesiwler Sesame Workshop hám DHX Media hám onıń sıńar kompaniyası Peanuts Worldwide, sonday-aq túpnusqa filmler jaratıw ushın A24 penen birge islesiwdi óz ishine aladı&lt;ref&gt;{{Web deregi | last1 = Andreeva| first1 = Nellie| last2 = Petski| first2 = Denise| sáne = 2018-jıl 20-iyun | bet = Apple Teams With Sesame Workshop On Children's Programming Slate| url = https://deadline.com/2018/06/apple-sesame-workshop-childrens-programming-slate-live-action-animated-series-1202414268| qaralǵan sáne = 2019-jıl 18-yanvar | jumıs = [[Deadline Hollywood]]| til = en| arxivsáne = 2019-jıl 27-mart | arxivurl = https://web.archive.org/web/20190327090610/https://deadline.com/2018/06/apple-sesame-workshop-childrens-programming-slate-live-action-animated-series-1202414268/| url-status = dead}}; {{Web deregi | last1 = Andreeva| first1 = Nellie| last2 = Petski| first2 = Denise| sáne = 2018-jıl 14-dekabr | bet = Apple Makes 'Peanuts' Deal; DHX Media To Produce New Series, Specials &amp; Shorts With Classic Characters For Streamer| url = https://deadline.com/2018/12/apple-makes-peanuts-deal-dhx-media-to-produce-new-series-specials-shorts-with-classic-characters-for-streamer-1202520215| qaralǵan sáne = 2019-jıl 18-yanvar | jumıs = [[Deadline Hollywood]]| til = en| arxivsáne = 2019-jıl 1-fevral | arxivurl = https://web.archive.org/web/20190201080858/https://deadline.com/2018/12/apple-makes-peanuts-deal-dhx-media-to-produce-new-series-specials-shorts-with-classic-characters-for-streamer-1202520215/| url-status = dead}}; {{Web deregi | last1 = Hipes| first1 = Patrick| last2 = Andreeva| first2 = Nellie| sáne = 2018-jıl 15-noyabr | bet = Apple Inks Deal With A24 For Multiple Films As Part Of Push Into Movies| url = https://deadline.com/2018/11/apple-original-movies-a24-slate-deal-1202502828| qaralǵan sáne = 2019-jıl 18-yanvar | jumıs = [[Deadline Hollywood]]| til = en| arxivsáne = 2018-jıl 17-noyabr | arxivurl = https://web.archive.org/web/20181117104937/https://deadline.com/2018/11/apple-original-movies-a24-slate-deal-1202502828/| url-status = dead}}&lt;/ref&gt;.

2017-jıldıń sentyabrindegi Apple arnawlı ilajında AirPower sımsız zaryadlaw qurılması iPhone X, iPhone 8 hám Watch Series 3 penen birge járiyalandı. AirPower bir waqıtta bir neshe qurılmanı sımsız zaryadlaw ushın arnalǵan edi. Dáslep 2018-jıldıń basında shıǵarılıwı kerek bolsa da, AirPower 2019-jıldıń martında biykar etildi, bul Kuktıń basshılıǵındaǵı birinshi qurılma biykar etiliwi boldı&lt;ref&gt;{{Cite news |last=Gurman |first=Mark |author-link=Mark Gurman (journalist) |date=March 29, 2019 |title=Apple Cancels Plan for AirPower Wireless Charger |url=https://www.bloomberg.com/news/articles/2019-03-29/apple-cancels-anticipated-airpower-wireless-charging-accessory |url-status=live |archive-url=https://web.archive.org/web/20210805050713/https://www.bloomberg.com/news/articles/2019-03-29/apple-cancels-anticipated-airpower-wireless-charging-accessory |archive-date=August 5, 2021 |access-date=August 25, 2022 |work=Bloomberg.com}}; {{Web deregi | familiya = Panzarino| at = Matthew| sáne = 2019-jıl 29-mart | bet = Apple cancels AirPower product, citing inability to meet its high standards for hardware| url = https://techcrunch.com/2019/03/29/apple-cancels-airpower-product-citing-inability-to-meet-its-high-standards-for-hardware/| qaralǵan sáne = 2022-jıl 25-avgust | jumıs = TechCrunch| arxivsáne = 2019-jıl 29-mart | arxivurl = https://web.archive.org/web/20190329231507/https://techcrunch.com/2019/03/29/apple-cancels-airpower-product-citing-inability-to-meet-its-high-standards-for-hardware/| url-status = live}}; {{Cite magazine |last=Goode |first=Lauren |date=March 29, 2019 |title=RIP AirPower: Apple Kills Its Elusive Wireless Charging Pad |url=https://www.wired.com/story/apple-kills-airpower |url-status=live |archive-url=https://web.archive.org/web/20220825111224/https://www.wired.com/story/apple-kills-airpower/ |archive-date=August 25, 2022 |magazine=Wired |issn=1059-1028 |accessdate=August 25, 2022}}&lt;/ref&gt;. 2020-jıldıń 19-avgustında Apple akciyalarınıń bahası qısqa waqıtqa 467,77 dollardan asıp ketti, bul onı bazar kapitalizaciyası 2 trillion AQSH dollarına jetken birinshi AQSH kompaniyasına aylandırdı&lt;ref&gt;{{Web deregi | familiya = Bursztynsky| at = Jessica| sáne = 2020-jıl 19-avgust | bet = Apple becomes first U.S. company to reach a $2 trillion market cap| url = https://www.cnbc.com/2020/08/19/apple-reaches-2-trillion-market-cap.html| qaralǵan sáne = 2020-jıl 19-avgust | jumıs = CNBC| til = en| arxivsáne = 2022-jıl 21-iyul | arxivurl = https://web.archive.org/web/20220721003235/https://www.cnbc.com/2020/08/19/apple-reaches-2-trillion-market-cap.html| url-status = live}}&lt;/ref&gt;.

[[Fayl:Macbook Air M1 Silver PNG.png|thumb|left|MacBook Air M1 (2020), Apple kompaniyasınıń Intel x86 processorınan ARM processorlarına ótiwinen keyingi birinshi noutbuk kompyuteri]]
2020-jıldıń 22-iyunında óziniń jıllıq WWDC bayanatında Apple Intel processorlarınan bas tartıp, Mac kompyuterleriniń kompaniya tárepinen islep shıǵılǵan processorlarǵa ótetuǵının járiyaladı&lt;ref&gt;{{Cite news |last=Warren |first=Tom |date=June 22, 2020 |title=Apple announces it will switch to its own processors for future Macs |work=[[The Verge]] |url=https://www.theverge.com/2020/6/22/21295475/apple-mac-processors-arm-silicon-chips-wwdc-2020 |access-date=June 22, 2020 |archive-date=June 22, 2020 |archive-url=https://web.archive.org/web/20200622192505/https://www.theverge.com/2020/6/22/21295475/apple-mac-processors-arm-silicon-chips-wwdc-2020 |url-status=live}}&lt;/ref&gt;. Bul járiyalaw taraw analitikleri tárepinen kútilgen edi hám Apple processorları menen úskenelengen Mac kompyuterleriniń házirgi Intelge tiykarlanǵan modellerge salıstırǵanda úlken ónimdarlıq artımshılıqlarına iye bolatuǵını atap ótildi&lt;ref&gt;{{Cite news |last=Haselton |first=Todd |date=June 22, 2020 |title=Apple will stop using Intel chips in all Macs by 2021, top analyst says |work=[[CNBC]] |url=https://www.cnbc.com/2020/06/22/new-macbook-pro-and-imac-coming-with-arm-chips-instead-of-intel---kuo.html |access-date=June 22, 2020 |archive-date=June 1, 2022 |archive-url=https://web.archive.org/web/20220601092329/https://www.cnbc.com/2020/06/22/new-macbook-pro-and-imac-coming-with-arm-chips-instead-of-intel---kuo.html |url-status=live}}&lt;/ref&gt;. 2020-jıldıń 10-noyabrinde MacBook Air, MacBook Pro hám Mac Mini Apple tárepinen joybarlanǵan processor - Apple M1 menen jumıs isleytuǵın birinshi Mac kompyuterleri boldı&lt;ref&gt;{{Web deregi | sáne = 2020-jıl 2-noyabr | bet = Apple announces 'One More Thing' event for November 10th| url = https://www.theverge.com/2020/11/2/21546136/apple-event-date-time-november-10th-one-more-thing-arm-mac-silicon| qaralǵan sáne = 2020-jıl 2-noyabr | jumıs = The Verge| arxivsáne = 2022-jıl 2-iyun | arxivurl = https://web.archive.org/web/20220602162103/https://www.theverge.com/2020/11/2/21546136/apple-event-date-time-november-10th-one-more-thing-arm-mac-silicon| url-status = live}}&lt;/ref&gt;.

2022-jıldıń aprel ayında Samsung Electro-Mechanics kompaniyasınıń LG Innotek ornına Apple kompaniyasınıń M2 chipin islep shıǵıwda birge islesetuǵını haqqında xabar berildi&lt;ref&gt;{{Web deregi | familiya = McDaniel| at = Allison| sáne = 2022-jıl 21-aprel | bet = Apple's M2 chip nears as Samsung beats LG as processor packaging partner| url = https://9to5mac.com/2022/04/21/apple-m2-chip-samsung| qaralǵan sáne = 2022-jıl 27-aprel | jumıs = 9to5Mac| til = en-US| arxivsáne = 2022-jıl 22-aprel | arxivurl = https://web.archive.org/web/20220422080359/https://9to5mac.com/2022/04/21/apple-m2-chip-samsung/| url-status = live}}&lt;/ref&gt;. Baǵdarlamashı jazbaları tórt túrli M2 chipi menen keminde toǵız Mac modeli sınalıp atırǵanın kórsetti&lt;ref&gt;{{Cite news |date=April 14, 2022 |title=Apple tests several new Macs with next-generation M2 chips – Bloomberg News |language=en |work=Reuters |url=https://www.reuters.com/technology/apple-tests-several-new-macs-with-next-generation-m2-chips-bloomberg-news-2022-04-14 |access-date=April 27, 2022 |archive-date=April 27, 2022 |archive-url=https://web.archive.org/web/20220427123652/https://www.reuters.com/technology/apple-tests-several-new-macs-with-next-generation-m2-chips-bloomberg-news-2022-04-14/ |url-status=live}}; {{Web deregi | familiya = Clark| at = Mitchell| sáne = 2022-jıl 14-aprel | bet = Apple's M2 chips and the computers they'll power detailed in new leak| url = https://www.theverge.com/2022/4/14/23026073/apple-m2-silicon-macbook-air-pro-mac-mini-rumors| qaralǵan sáne = 2022-jıl 27-aprel | jumıs = The Verge| til = en| arxivsáne = 2022-jıl 2-iyun | arxivurl = https://web.archive.org/web/20220602195315/https://www.theverge.com/2022/4/14/23026073/apple-m2-silicon-macbook-air-pro-mac-mini-rumors| url-status = live}}&lt;/ref&gt;.

The Wall Street Journal basılımınıń xabar beriwinshe, Apple kompaniyasınıń óz chiplerin islep shıǵıw boyınsha háreketleri oǵan [[COVID-19 pandemiyası]] dáwirinde payda bolǵan yarım ótkizgishler jetispewshiligi menen jaqsıraq gúresiwge járdem berdi, bul bolsa 2020 hám 2021-jıllarda M1 tiykarındaǵı Mac kompyuterleriniń satılıwınıń anaǵurlım ósiwi menen paydanıń artıwına alıp keldi. Bul jáne de Tesla, Amazon hám [[Meta Platforms]] sıyaqlı kompaniyalardı usınday joldan barıwǵa ruwxlandırdı&lt;ref&gt;{{Cite news |last=Higgins |first=Tim |date=April 16, 2022 |title=The Chips That Rebooted the Mac |language=en-US |work=[[The Wall Street Journal]] |url=https://www.wsj.com/articles/the-chips-that-rebooted-the-mac-11650081649 |access-date=April 27, 2022 |issn=0099-9660 |archive-date=July 29, 2022 |archive-url=https://web.archive.org/web/20220729031056/https://www.wsj.com/articles/the-chips-that-rebooted-the-mac-11650081649 |url-status=live}}&lt;/ref&gt;.

2022-jıldıń aprel ayında Apple AQSHtaǵı hárbir adamǵa ońlaw qollanbaların kóriw hám ayırım jańa iPhone modelleri ushın almastırıw bóleklerin buyırtpa beriw imkaniyatın beretuǵın onlayn dúkan ashtı, biraq bul usıl menen rásmiy ońlaw arasındaǵı baha ayırmashılıǵı minimal boladı dep kútilmekte&lt;ref&gt;{{Cite news |last=Brown |first=Dalvin |date=April 27, 2022 |title=Apple Opens Self-Repair Store With $300 iPhone Screens, 19-Cent Screws |url=https://www.wsj.com/articles/apple-opens-self-repair-store-with-300-iphone-screens-19-cent-screws-11651031828 |url-status=live |archive-url=https://web.archive.org/web/20220801153719/https://www.wsj.com/articles/apple-opens-self-repair-store-with-300-iphone-screens-19-cent-screws-11651031828 |archive-date=August 1, 2022 |access-date=April 27, 2022 |work=[[The Wall Street Journal]] |language=en-US |issn=0099-9660}}; {{Web deregi | familiya = Feiner| at = Lauren| sáne = 2022-jıl 27-aprel | bet = Apple now lets you buy parts so you can fix your iPhone yourself| url = https://www.cnbc.com/2022/04/27/apple-now-lets-you-buy-iphone-parts-so-you-can-fix-it-yourself.html| url-status = live| arxivurl = https://web.archive.org/web/20220625155230/https://www.cnbc.com/2022/04/27/apple-now-lets-you-buy-iphone-parts-so-you-can-fix-it-yourself.html| arxivsáne = 2022-jıl 25-iyun | qaralǵan sáne = 2022-jıl 27-aprel | jumıs = CNBC| til = en}}; {{Web deregi | familiya = Porter| at = Jon| sáne = 2022-jıl 27-aprel | bet = Apple's DIY repair service is now available in the US| url = https://www.theverge.com/2022/4/27/23044301/apple-iphone-diy-repair-self-service-program-spare-parts-12-13| url-status = live| arxivurl = https://web.archive.org/web/20220629180938/https://www.theverge.com/2022/4/27/23044301/apple-iphone-diy-repair-self-service-program-spare-parts-12-13| arxivsáne = 2022-jıl 29-iyun | qaralǵan sáne = 2022-jıl 27-aprel | jumıs = The Verge| til = en}}; {{Web deregi | sáne = 2022-jıl 27-aprel | bet = Apple's Self Service Repair program is now open to iPhone owners in the US| url = https://www.engadget.com/apple-self-service-repair-release-date-122332505.html| url-status = live| arxivurl = https://web.archive.org/web/20220802150900/https://www.engadget.com/apple-self-service-repair-release-date-122332505.html| arxivsáne = 2022-jıl 2-avgust | qaralǵan sáne = 2022-jıl 27-aprel | jumıs = Engadget| til = en-US}}; {{Web deregi | sáne = 2022-jıl 27-aprel | bet = Apple opens Self Service Repair to US iPhone users| url = https://techcrunch.com/2022/04/27/apple-opens-self-service-repair-to-us-iphone-users/| qaralǵan sáne = 2022-jıl 27-aprel | jumıs = TechCrunch| til = en-US| arxivsáne = 2022-jıl 27-aprel | arxivurl = https://web.archive.org/web/20220427120236/https://techcrunch.com/2022/04/27/apple-opens-self-service-repair-to-us-iphone-users/| url-status = live}}; {{Web deregi | familiya = Sherr| at = Ian| bet = Apple Launches Do-It-Yourself Repairs For iPhone 13, iPhone 12 and iPhone SE| url = https://www.cnet.com/tech/mobile/apple-launches-do-it-yourself-repairs-for-iphone-13-iphone-12-and-iphone-se| url-status = live| arxivurl = https://web.archive.org/web/20220427120621/https://www.cnet.com/tech/mobile/apple-launches-do-it-yourself-repairs-for-iphone-13-iphone-12-and-iphone-se/| arxivsáne = 2022-jıl 27-aprel | qaralǵan sáne = 2022-jıl 27-aprel | jumıs = CNET| til = en}}; {{Web deregi | bet = Apple's Self-Service Repair Store Finally Launches| url = https://www.pcmag.com/news/apples-self-service-repair-store-finally-launches| url-status = live| arxivurl = https://web.archive.org/web/20220613180932/https://www.pcmag.com/news/apples-self-service-repair-store-finally-launches| arxivsáne = 2022-jıl 13-iyun | qaralǵan sáne = 2022-jıl 27-aprel | jumıs = PCMAG| sáne = 2022-jıl 27-aprel | til = en}}&lt;/ref&gt;.

2022-jıldıń may ayında birinshi ret 2017-jılı aytılǵan, virtual hám tolıqtırılǵan reallıq garnituraları ushın arnalǵan operaciyalıq sistema - RealityOS ushın sawda belgisi tapsırıldı. Bloomberg basılımınıń maǵlıwmatına sáykes, garnitura 2023-jılı shıǵıwı múmkin&lt;ref&gt;{{Web deregi | familiya = Porter| at = Jon| sáne = 2022-jıl 30-may | bet = Apple's RealityOS for rumored headset appears in trademark application| url = https://www.theverge.com/2022/5/30/23147213/realityos-os-ros-trademark-apple-virtual-augmented-reality-headset| qaralǵan sáne = 2022-jıl 30-may | jumıs = The Verge| arxivsáne = 2022-jıl 8-iyul | arxivurl = https://web.archive.org/web/20220708040805/https://www.theverge.com/2022/5/30/23147213/realityos-os-ros-trademark-apple-virtual-augmented-reality-headset| url-status = live}}; {{Web deregi | last1 = Gurman| first1 = Mark| author-link1 = Mark Gurman (journalist)| last2 = Mochizuki| first2 = Takashi| last3 = Wu| first3 = Debby| sáne = 2022-jıl 14-yanvar | bet = Apple's New VR/AR Headset Risks Being Delayed Until 2023| url = https://www.bloomberg.com/news/articles/2022-01-14/apple-s-hotly-anticipated-headset-risks-being-delayed-until-2023?sref=ExbtjcSG| qaralǵan sáne = 2022-jıl 30-may | jumıs = Bloomberg| arxivsáne = 2022-jıl 19-aprel | arxivurl = https://web.archive.org/web/20220419120240/https://www.bloomberg.com/news/articles/2022-01-14/apple-s-hotly-anticipated-headset-risks-being-delayed-until-2023?sref=ExbtjcSG| url-status = live}}&lt;/ref&gt;. Qosımsha insayderlik esabatlarda qurılmanıń tólemdi tastıyıqlaw hám akkauntlarǵa kiriw ushın kózdiń nurın skanerlewdi paydalanatuǵını aytıladı&lt;ref&gt;{{Web deregi | last1 = Fingas| first1 = Jon| bet = Apple's mixed reality headset reportedly uses iris scanning for payments and sign-ins| url = https://www.engadget.com/apple-mixed-reality-headset-iris-scanning-153036223.html| jumıs = Engadget| sáne = 2022-jıl 14-oktyabr | qaralǵan sáne = 2022-jıl 19-oktyabr | arxivsáne = 2022-jıl 19-oktyabr | arxivurl = https://web.archive.org/web/20221019194454/https://www.engadget.com/apple-mixed-reality-headset-iris-scanning-153036223.html| url-status = live}}&lt;/ref&gt;.

2022-jıldıń 18-iyunında Merilend shtatınıń Tauson qalasındaǵı [[Apple Store]] dúkanı AQSHtaǵı birinshi kásiplik awqam dúkanına aylandı, jumısshılar Xalıqaralıq mashina qurawshılar hám aerokosmos jumısshıları birlespesine qosılıw ushın dawıs berdi&lt;ref&gt;{{Cite news |last1=Lerman |first1=Rachel |last2=Gregg |first2=Aaron |last3=Somasundaram |first3=Praveena |date=June 19, 2022 |title=Apple Store workers approve union, the first in the U.S. |newspaper=[[The Washington Post]] |url=https://www.washingtonpost.com/technology/2022/06/18/apple-union-vote |access-date=June 19, 2022 |archive-date=June 19, 2022 |archive-url=https://web.archive.org/web/20220619003224/https://www.washingtonpost.com/technology/2022/06/18/apple-union-vote/ |url-status=live}}&lt;/ref&gt;.

2022-jıldıń 7-iyulında Apple aldıńǵı Pegasus ashılıwlarına juwap retinde macOS 13 hám iOS 16 ǵa Lockdown Mode rejimin qostı; bul rejim joqarı qáwipli paydalanıwshılar ushın maqsetli nol kúnlik zıyanlı programmalıq támiynatlarǵa qarsı qáwipsizlik qorǵanıwın kúsheytedi&lt;ref&gt;{{Cite news |date=July 6, 2022 |title=Apple launches Lockdown Mode to block spyware attacks on at-risk users |publisher=BBC News |url=https://www.bbc.com/news/technology-62069255 |access-date=July 7, 2022 |archive-date=July 28, 2022 |archive-url=https://web.archive.org/web/20220728005310/https://www.bbc.com/news/technology-62069255 |url-status=live}}&lt;/ref&gt;.

Apple 2023-jıldıń mart ayında Apple Wallet paydalanıwshıları ushın 'Apple Pay Later' dep atalǵan házir satıp alıp, keyin tólew xızmetin iske qostı. Baǵdarlama paydalanıwshılarǵa onlayn yamasa qosımsha ishindegi satıp alıwlar ushın 50 dollardan 1000 dollarǵa shekem qarız alıwǵa hám olardı altı hápte dawamında tórt bólekke bólip, procentsiz hám qosımsha tólemsiz qaytarıw imkaniyatın beredi&lt;ref&gt;{{cite news |last1=Hunter |first1=Tatum |last2=Velazco |first2=Chris |date=March 28, 2023 |title=Now you can 'buy now, pay later' with Apple Wallet |url=https://www.washingtonpost.com/technology/2023/03/28/apple-buy-now-pay-later/ |newspaper=The Washington Post |access-date=March 29, 2023 |archive-date=March 29, 2023 |archive-url=https://web.archive.org/web/20230329102346/https://www.washingtonpost.com/technology/2023/03/28/apple-buy-now-pay-later/ |url-status=live}}&lt;/ref&gt;&lt;ref&gt;{{cite news |last=De Avila |first=Joseph |date=March 28, 2023 |title=Apple Rolls Out Buy Now, Pay Later Plan |url=https://www.wsj.com/articles/apple-rolls-out-buy-now-pay-later-plan-640ae583 |newspaper=The Wall Street Journal |access-date=March 29, 2023 |archive-date=March 29, 2023 |archive-url=https://web.archive.org/web/20230329053013/https://www.wsj.com/articles/apple-rolls-out-buy-now-pay-later-plan-640ae583 |url-status=live}}&lt;/ref&gt;.

2023-jıldıń noyabr ayında Apple AQSH Ádillik ministrliginiń Apple kompaniyasın jumısqa alıwda AQSH puqaralarına qarsı kemsitiw boldı degen isinde 25 million dollarlıq kelisimge keldi. Apple onlayn járiyalanbaǵan hám qaǵaz túrinde ótinish beriwdi talap etetuǵın jumıs orınların dúzdi, sol waqıtta usı jumıs orınların PERM baǵdarlaması boyınsha shet ellik jumısshılarǵa járiyaladı&lt;ref&gt;{{cite news |last1=Gurman |first1=Mark |author-link1=Mark Gurman (journalist) |date=November 9, 2023 |title=Apple Settles DOJ Case That It Discriminated Against US Workers |url=https://news.bloomberglaw.com/tech-and-telecom-law/apple-settles-doj-case-that-it-discriminated-against-us-workers |newspaper=Bloomberg News |access-date=November 27, 2023 |archive-date=November 27, 2023 |archive-url=https://web.archive.org/web/20231127152701/https://news.bloomberglaw.com/tech-and-telecom-law/apple-settles-doj-case-that-it-discriminated-against-us-workers |url-status=live}}&lt;/ref&gt;.

2024-jıldıń yanvar ayında Apple Evropa Awqamınıń básekilesiw nızamına boysınıwın, App Store hám basqa xızmetlerge 7-martta kúshke kiretuǵın úlken ózgerisler kirgiziletuǵının járiyaladı. Bul 27 mámleketten ibarat bloktaǵı iOS paydalanıwshılarına alternativ qosımshalar dúkanların hám qosımshalar ishinde alternativ tólem usılların paydalanıw imkaniyatın beredi. Bul Safari brauzerine Chrome yamasa Firefox sıyaqlı alternativ brauzerlerdi júklep alıw ushın menyu qosadı&lt;ref&gt;{{Cite news |language=en |url=https://www.nytimes.com/2024/01/25/technology/apple-app-store-europe.html |title=Apple Overhauls App Store in Europe, in Response to New Digital Law |work=The New York Times |date=January 25, 2024 |access-date=January 29, 2024|archive-date=January 26, 2024|archive-url=https://web.archive.org/web/20240126040405/https://www.nytimes.com/2024/01/25/technology/apple-app-store-europe.html |last1=Satariano |first1=Adam |last2=Mickle |first2=Tripp}}&lt;/ref&gt;.

2024-jıldıń iyun ayında Apple qurılmada jasalma intellekt imkaniyatların biriktiriw ushın Apple Intelligence ti tanıstırdı&lt;ref&gt;{{Cite news |last=Tilley |first=Aaron |title=Apple Introduces 'Apple Intelligence,' New OpenAI Partnership as AI Takes Center Stage |url=https://www.wsj.com/tech/ai/apple-wwdc-2024-ai-release-356c5303 |access-date=June 11, 2024 |work=WSJ |language=en-US}}&lt;/ref&gt;.

2024-jıldıń 1-noyabrinde Apple iPhone hám Mac ushın súwretti redaktorlaw qosımshaları menen tanılǵan Pixelmator kompaniyasın satıp alǵanın járiyaladı. Apple burın Pixelmator qosımshaların óz ónimleriniń prezentaciyalarında kórsetken edi, sonıń ishinde 2018-jılı mashinalıq oqıtıw hám jasalma intellektti innovaciyalıq paydalanǵanı ushın Pixelmator Pro nı jıldıń Mac qosımshası dep ataǵan edi. Járiyalanıwda Pixelmator satıp alınıwdan keyin onıń bar qosımshalarında áhmiyetli ózgerisler bolmaytuǵının bildirdi&lt;ref&gt;{{cite news|last=Leswing |first=Kif |title=Apple to buy Pixelmator, the iPhone image editing app with AI features |date=1 November 2024 |url=https://www.cnbc.com/2024/11/01/apple-will-buy-pixelmator-iphone-image-editing-app-with-ai-features-.html |website=CNBC |access-date=3 November 2024}}&lt;/ref&gt;.

2024-jıldıń 31-dekabrinde Kaliforniyanıń Oklend qalasındaǵı federal sudında Apple kompaniyasın Siri di qátelik penen aktivlestiriw arqalı jeke sáwbetlerdi nızamsız jazıp alıw hám olardı reklama beriwshiler qatarı úshinshi tárepler menen bólisiwde ayıplaǵan dáslepki kelisim tapsırıldı. Apple óziniń Siri járdemshisiniń paydalanıwshılar qupıyalıǵın buzǵanı boyınsha bul sudtı sheshiw ushın 95 million dollarlıq naq aqsha kelisimine kelisti. Apple qanday da bir nızam buzıwshılıqtı moyınlamasa da, isti kelisim menen juwmaqladı, bul arqalı zıyan kórgen paydalanıwshılarǵa hárbir qurılma ushın 20 dollarǵa shekem talap etiw imkaniyatı berildi. Advokatlar kelisim qorınan 28,5 million dollar kóleminde tólem talap etti&lt;ref&gt;{{cite news|last=Stempel |first=Jonathan |title=Apple to pay $95 million to settle Siri privacy lawsuit |date=2 January 2025 |url=https://www.reuters.com/legal/apple-pay-95-million-settle-siri-privacy-lawsuit-2025-01-02/ |website=Reuters |access-date=4 January 2025}}&lt;/ref&gt;.

== Ónimler ==
Kompaniyanıń qurılǵan waqtınan baslap 2000-jıllardıń basına shekem, Apple tiykarınan kompyuterler sattı, olar 1980-jıllardıń ortasınan baslap Macintosh dep ataldı. Sonnan keyin kompaniya óz ónim kategoriyaların keńeytip, házir óndiriwden shıǵarılǵan [[iPod]] (2001) penen baslap, keyinirek [[iPhone]] (2007) hám iPad (2010) sıyaqlı hár túrli portativ qurılmalardı qostı. Apple jáne de «Kiyiletuǵın buyımlar, Úy hám Aksessuarlar» dep kategoriyalanǵan bir qansha basqa ónimlerdi satadı, mısalı Apple Watch, [[Apple TV]], AirPods, HomePod hám Apple Vision Pro.

Apple qurılmaları basqa Apple ónimleri menen birge qollanılǵanda bir pútin ekosistema jaratqanı ushın maqtawǵa ılayıq dep tabılǵan&lt;ref&gt;{{Web deregi | familiya = Ricker| at = Thomas| sáne = 2016-jıl 7-sentyabr | bet = Apple's greatest innovation is its ecosystem| url = https://www.theverge.com/2016/9/7/12828846/apple-s-greatest-product-is-its-ecosystem| qaralǵan sáne = 2024-jıl 13-oktyabr | jumıs = The Verge| til = en-US}}&lt;/ref&gt;, biraq básekiles qurılmalar menen birge qollanılǵanda sonday jaqsı islemegeni yaki kóp funkciyaları bolmaǵanı ushın sınǵa alınǵan hám onıń ornına kóbinese Apple tárepinen názerde tutılǵanday islewi ushın Apple dıń menshikli funkciyaları, programmalıq támiynatı hám xızmetlerine súyenedi, bul kózqaras kóbinese «diywallı baǵ» dep sıpatlanadı&lt;ref&gt;{{Web deregi | familiya = Johnson| at = Allison| sáne = 2024-jıl 27-aprel | bet = The walls of Apple's garden are tumbling down| url = https://www.theverge.com/24141929/apple-iphone-imessage-antitrust-dma-lock-in| qaralǵan sáne = 2024-jıl 12-dekabr | jumıs = The Verge| til = en}}&lt;/ref&gt;. 2023-jılǵa kelip, dúnya júzi boyınsha 2 milliardtan aslam Apple qurılması belsendi qollanılıp atır.

=== Mac ===
{{Multiple image
| total_width = 250
| image1 = M2 Macbook Air Midnight model - 1.jpg
| caption1 = M2 chipli MacBook Air
| image2 = M1 iMac blue model (cropped).jpg
| caption2 = M1 chipli iMac
| alt1 = Aǵash stolda turǵan túngi reńdegi MacBook Air.
| alt2 = Stolda turǵan kók reńli jińishke iMac.
}}

Mac, yaǵnıy Macintosh - 1999-jılǵa shekem onıń rásmiy atı - Apple kompaniyasınıń óziniń menshikli macOS operaciyalıq sistemasın qollanatuǵın jeke kompyuterler qatarı. Jeke kompyuterler Apple kompaniyasınıń dáslepki biznes baǵdarı bolǵan, biraq 2024-jıldıń aqırına kelip olar kompaniya tabısınıń tek segiz procentin quraydı.

Házirgi waqıtta óndirilip atırǵan altı Mac kompyuter toparı bar:
* iMac: Tutınıwshılarǵa arnalǵan hámmesi bir qurılmada jámlengen stol ústi kompyuteri, 1998-jılı islep shıǵarılǵan.
* Mac Mini: Tutınıwshılarǵa arnalǵan kishi kólemli stol ústi kompyuteri, 2005-jılı islep shıǵarılǵan.
* MacBook Pro: Kásiplik noutbuk, 2006-jılı islep shıǵarılǵan.
* Mac Pro: Kásiplik jumıs stanciyası, 2006-jılı islep shıǵarılǵan.
* MacBook Air: Tutınıwshılarǵa arnalǵan júdá juqa noutbuk, 2008-jılı islep shıǵarılǵan.
* Mac Studio: Kásiplik kishi kólemli jumıs stanciyası, 2022-jılı islep shıǵarılǵan.

Kóbinese qorshalǵan baǵ sıpatında táriyiplenetuǵın Mac kompyuterleri Apple silicon chiplerin paydalanadı, macOS operaciyalıq sistemasında isleydi hám Safari veb-brauzeri, úy filmlerin montajlaw ushın iMovie, muzıka dóretiw ushın GarageBand hám iWork ónimdarlıq toplamı sıyaqlı Apple programmalıq támiynatların óz ishine aladı. Apple jáne de kásiplik qosımshalardı satadı: video óndiris ushın Final Cut Pro, muzıkantlar hám prodyuserler ushın Logic Pro hám baǵdarlamashılar ushın Xcode. Apple sonday-aq Mac ushın hár túrli qosımsha qurılmalardı satadı, sonıń ishinde Pro Display XDR, Apple Studio Display, Magic Mouse, Magic Trackpad hám Magic Keyboard.

=== iPhone ===
[[Fayl:IPhone 15 6.1&quot;.jpg|alt=|thumb|[[iPhone 15]] (shep tárepte) hám iPhone 15 Pro (oń tárepte)]]
[[iPhone]] - bul Apple kompaniyasınıń [[iOS]] [[Mobil operaciyalıq sistema|operaciyalıq sistemasında]] isleytuǵın [[Smartfon|smartfonlar]] qatarı. Birinshi iPhone [[Stiv Djobs]] tárepinen 2007-jıl 9-yanvarda kópshilikke kórsetilgen edi. Sol waqıttan baslap hár jılı jańa iPhone modelleri shıǵarılmaqta. Ol islep shıǵarılǵanda, onıń kóp sensorlı ekranı mobil telefon industriyası ushın «revolyuciyalıq» hám «oyındı ózgertiwshi» dep táriyiplengen edi. Bul qurılma qosımsha ekonomikasın jaratıwda úlken úles qostı dep esaplanadı.

[[iOS]] - dúnyadaǵı eki tiykarǵı smartfon platformasınıń biri, [[Android]] penen birge. iPhone kompaniya ushın úlken tabıs alıp keldi hám Apple kompaniyasın dúnyadaǵı eń qımbat bahalanatuǵın ashıq akcionerlik jámiyetlerdiń birine aylandırıwǵa járdem berdi dep esaplanadı&lt;ref&gt;{{Web deregi | familiya = Satariano| at = Adam| sáne = 2011-jıl 10-avgust | bet = Apple Surpasses Exxon as World's Most Valuable Company Before Retreating| url = https://www.bloomberg.com/news/2011-08-09/apple-rises-from-near-bankruptcy-to-become-most-valuable-company.html| arxivurl = https://web.archive.org/web/20110810082324/http://www.bloomberg.com/news/2011-08-09/apple-rises-from-near-bankruptcy-to-become-most-valuable-company.html| arxivsáne = 2011-jıl 10-avgust | qaralǵan sáne = 2017-jıl 28-may | jumıs = [[Bloomberg News]]}}&lt;/ref&gt;. 2024-jıldıń aqırına kelip, iPhone kompaniya tabısınıń derlik yarımın quraydı.

=== iPad ===
[[iPad]] - bul Apple kompaniyasınıń iPadOS operaciyalıq sistemasında isleytuǵın planshetler qatarı. Birinshi áwlad iPad 2010-jıl 27-yanvarda járiyalanǵan edi. iPad tiykarınan multimediya tutınıw, kórkem óner dóretiw, hújjetler ústinde islew, videokonferenciya ótkeriw hám oyınlar oynaw ushın bazarǵa shıǵarıladı. iPad qatarına bir neshe tiykarǵı iPad modelleri, kishirek iPad Mini, jetilistirilgen iPad Air hám joqarı dárejeli iPad Pro kiredi. Apple iPad ónimdarlıǵın turaqlı jaqsılap kelmekte, iPad Pro modeline Mac kompyuterlerindegi sıyaqlı M1 hám M2 chipleri ornatılǵan; biraq iPad házirgi waqıtqa shekem sheklengen operaciyalıq sisteması ushın sınǵa ushıramaqta&lt;ref&gt;{{Web deregi | familiya = Bohn| at = Dieter| sáne = 2021-jıl 19-may | bet = iPad Pro (2021) review: the best screen, but is that enough?| url = https://www.theverge.com/22442084/ipad-pro-2021-review-features-screen-mini-led-m1-processor| qaralǵan sáne = 2022-jıl 7-noyabr | jumıs = The Verge| til = en-US| arxivsáne = 2021-jıl 5-noyabr | arxivurl = https://web.archive.org/web/20211105160939/https://www.theverge.com/22442084/ipad-pro-2021-review-features-screen-mini-led-m1-processor| url-status = live}}&lt;/ref&gt;&lt;ref&gt;{{Web deregi | familiya = Ivanov| at = Dzhoro| bet = The M1 iPad Pro can run a desktop OS – Apple just won't let it| url = https://www.phonearena.com/news/The-M1-iPad-Pro-can-run-a-desktop-OS---Apple-just-wont-let-it_id142585| qaralǵan sáne = 2022-jıl 7-noyabr | jumıs = Phone Arena| sáne = 2022-jıl 18-sentyabr | til = en-US| arxivsáne = 2022-jıl 7-noyabr | arxivurl = https://web.archive.org/web/20221107210123/https://www.phonearena.com/news/The-M1-iPad-Pro-can-run-a-desktop-OS---Apple-just-wont-let-it_id142585| url-status = live}}&lt;/ref&gt;.

2020-jıldıń sentyabr ayına kelip, Apple 500 millionnan aslam iPad satqan, biraq satıwlar 2013-jılı eń joqarı kórsetkishke jetken&lt;ref name=&quot;500m ipads&quot;&gt;{{Web deregi | bet = Apple has sold a total of 500 million iPads in the last 10 years| url = https://appleinsider.com/articles/20/09/15/apple-has-sold-a-total-of-500-million-ipads-in-the-last-10-years| qaralǵan sáne = 2020-jıl 21-sentyabr | jumıs = AppleInsider| sáne = 2020-jıl 15-sentyabr | til = en| arxivsáne = 2022-jıl 30-yanvar | arxivurl = https://web.archive.org/web/20220130200317/https://appleinsider.com/articles/20/09/15/apple-has-sold-a-total-of-500-million-ipads-in-the-last-10-years| url-status = live}}; {{Web deregi | familiya = Fried| at = Ina| sáne = 2017-jıl 31-yanvar | bet = iPad sales keep shrinking – down another 20 percent| url = https://www.recode.net/2017/1/31/14460952/apple-ipad-sales-still-falling| qaralǵan sáne = 2019-jıl 20-mart | jumıs = [[Recode]]| arxivsáne = 2019-jıl 29-aprel | arxivurl = https://web.archive.org/web/20190429144854/https://www.recode.net/2017/1/31/14460952/apple-ipad-sales-still-falling| url-status = live}}; {{cite news |date=March 23, 2017 |title='Clearance sale' shows Apple's iPad is over. It's done |work=[[The Register]] |url=https://www.theregister.co.uk/2017/03/23/clearance_sale_shows_the_ipad_is_over_its_done|access-date=March 20, 2019|archive-date=December 3, 2018|archive-url=https://web.archive.org/web/20181203202632/https://www.theregister.co.uk/2017/03/23/clearance_sale_shows_the_ipad_is_over_its_done/|url-status=live}}&lt;/ref&gt;. 2020-jıldıń ekinshi kvartalına kelip, iPad ele de satılıw boyınsha eń kóp satılatuǵın planshet kompyuter bolıp qalmaqta&lt;ref&gt;{{Web deregi | familiya = Potuck| at = Michael| sáne = 2020-jıl 5-avgust | bet = Latest data suggests iPad sales hit highest growth rate in 6 years during Q2| url = https://9to5mac.com/2020/08/05/latest-data-suggests-ipad-sales-hit-highest-growth-rate-in-6-years-during-q2| qaralǵan sáne = 2020-jıl 21-sentyabr | jumıs = 9to5Mac| til = en-US| arxivsáne = 2021-jıl 18-yanvar | arxivurl = https://web.archive.org/web/20210118135627/https://9to5mac.com/2020/08/05/latest-data-suggests-ipad-sales-hit-highest-growth-rate-in-6-years-during-q2/| url-status = live}}&lt;/ref&gt;, hám 2024-jıldıń aqırına kelip kompaniya tabısınıń jeti procentin quradı. Apple bir neshe iPad aksessuarların satadı, sonıń ishinde Apple Pencil, Smart Keyboard, Smart Keyboard Folio, Magic Keyboard hám bir qansha adapterler bar..

=== Basqa ónimler ===
{{Multiple image
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| caption2 = Apple Watch Ultra
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Apple «Kiyiletuǵın buyımlar, Úy hám Aksessuarlar» dep kategoriyalanǵan bir qansha basqa ónimlerdi de islep shıǵaradı&lt;ref&gt;{{Web deregi | familiya = Leswing| at = Kif| sáne = 2020-jıl 28-yanvar | bet = Apple's fastest-growing business segment, which includes AirPods and Watch, is now bigger than Mac| url = https://www.cnbc.com/2020/01/28/apple-wearables-home-and-accessories-segment-now-bigger-than-mac.html| qaralǵan sáne = 2022-jıl 19-oktyabr | jumıs = CNBC| til = en| arxivsáne = 2022-jıl 19-oktyabr | arxivurl = https://web.archive.org/web/20221019225049/https://www.cnbc.com/2020/01/28/apple-wearables-home-and-accessories-segment-now-bigger-than-mac.html| url-status = live}}&lt;/ref&gt;. Bul ónimlerge AirPods sımsız naushnikler qatarı, [[Apple TV]] cifrlı media pleerleri, Apple Watch aqıllı saatları, Beats naushnikleri, HomePod aqıllı dinamikleri hám Vision Pro aralas reallıq garniturası kiredi. 2024-jıldıń aqırına kelip, ónimlerdiń bul keń qatarı kompaniya tabısınıń on procentin quraydı.

=== Xızmetler ===
Apple keń kólemli xızmetler usınadı, sonıń ishinde [[App Store]] hám [[Apple News]] qosımshalarındaǵı reklama, [[AppleCare+]] keńeytilgen kepillik jobası, iCloud+ bultqa tiykarlanǵan maǵlıwmat saqlaw xızmeti, Apple Card kredit kartası hám [[Apple Pay]] tólem platforması arqalı tólem xızmetleri, [[Apple Books]], Apple Fitness+, [[Apple Music]], Apple News+, [[Apple TV+]] hám [[iTunes Store]] sıyaqlı cifrlı kontent xızmetleri bar. 2024-jıldıń aqırına kelip, xızmetler kompaniya tabısınıń shama menen 26 procentin quraydı. 2019-jılı Apple óziniń xızmet tabısların keńeytiw ushın birlesken háreket isleytuǵının járiyaladı&lt;ref name=&quot;AppleVideoRevenue2&quot;&gt;{{Cite news |last=Pullen |first=John Patrick |date=March 24, 2019 |title=Apple's Two-Word Plan for the Future of the Internet: Subscribe Now |work=[[Forbes]] |url=http://fortune.com/2019/03/24/watch-apple-event-live-stream-television-news-service |url-status=live |access-date=March 25, 2019 |archive-url=https://web.archive.org/web/20190325135825/http://fortune.com/2019/03/24/watch-apple-event-live-stream-television-news-service |archive-date=March 25, 2019}}&lt;/ref&gt;.

== Marketing ==

=== Brend jaratıw ===
[[Fayl:Apple Computer Logo rainbow.svg|thumb|upright|Apple Inc. kompaniyasınıń birinshi rásmiy logotibi 1977-jıldan 1998-jılǵa shekem qollanılǵan&lt;ref name=&quot;logo&quot;&gt;{{Web deregi | bet = Logo Evolution: How Top Brands Redesigned Logos and Boosted Conversion| url = https://www.vardot.com/blog/logo-evolution-how-top-brands-redesigned-emblems-and-boosted-conversion-721| qaralǵan sáne = 2017-jıl 9-aprel | jumıs = Vardot| arxivsáne = 2022-jıl 29-mart | arxivurl = https://web.archive.org/web/20220329001610/https://www.vardot.com/en-us/ideas/blog/how-top-brands-redesigned-emblems-and-boosted-conversion| url-status = live}}&lt;/ref&gt;.]]
Stiv Djobstıń aytıwınsha, kompaniyanıń atı onıń miywe menen awqatlanıw dietasında bolǵan waqtında alma baǵına barǵanınan ilhamlanǵan&lt;ref&gt;{{Cite news |date=October 20, 2011 |title=Steve Jobs bio says Apple CEO abhorred 'corrupt' execs |publisher=[[CBC News]] |url=https://www.cbc.ca/news/science/steve-jobs-chose-herbal-medicine-delayed-cancer-surgery-1.1124855 |access-date=October 21, 2011 |archive-date=September 9, 2013 |archive-url=https://web.archive.org/web/20130909103558/http://www.cbc.ca/news/world/story/2011/10/20/steve-jobs-bio.html |url-status=live}}&lt;/ref&gt;. Appledıń birinshi logotibi, Ron Ueyn tárepinen dizayn islengen bolıp, onda ser Isaak Nyutonnıń alma tereginiń astında otırǵanı súwretlengen. Bul logotip derlik birden Rob Janoftıń «ayqulaq alması» logotibi menen almastırıldı, házir hámmege tanıs bolǵan tislengen almanıń ayqulaq reńli silueti&lt;ref&gt;{{Cite news |url=http://www.wired.com/2003/09/apple-doin-the-logo-motion/ |title=Wired News: Apple Doin' the Logo-Motion |date=September 26, 2003 |access-date=December 3, 2023 |archive-date=December 3, 2023 |archive-url=https://web.archive.org/web/20231203130321/https://www.wired.com/2003/09/apple-doin-the-logo-motion/ |url-status=live}}&lt;/ref&gt;. 

1999-jıl 27-avgustta&lt;ref name=&quot;web.archive.org&quot;&gt;{{Web deregi | sáne = 1999-jıl 27-avgust | bet = Apple Computer| url = https://www.apple.com| arxivurl = https://web.archive.org/web/19990827174523/http://www.apple.com| arxivsáne = 1999-jıl 27-avgust | qaralǵan sáne = 2014-jıl 1-yanvar }}&lt;/ref&gt; Apple rásmiy túrde ayqulaq sxemasın alıp taslap, aldıńǵı ayqulaq versiyasına forması boyınsha derlik uqsas bir reńli logotiplerdi qollanıwdı basladı. Bir reńli logotiptiń Aqua temasındaǵı nusqası 1998-jıldan 2003-jılǵa shekem, al shiyshe temasındaǵı versiyası 2007-jıldan 2013-jılǵa shekem qollanıldı&lt;ref&gt;{{Web deregi | bet = The Lost Apple Logos You've Never Seen| url = http://thebrainfever.com/apple/the-lost-apple-logos-you-ve-never-seen| baspaxana = thebrainfever}}&lt;/ref&gt;.

Apple evangelistleri bir waqıtları kompaniya tárepinen belsendi túrde tartılǵan, biraq bul qubılıs álleqashan bekkem ornatılǵannan keyin boldı. Apple evangelisti Gay Kavasaki brend fanatizmin «tosattan ushırasqan nárse» dep ataǵan&lt;ref&gt;{{Web deregi | last1 = McConnell| first1 = Ben| last2 = Huba| first2 = Jackie| bet = The father of evangelism marketing| url = http://creatingcustomerevangelists.com/resources/evangelists/guy_kawasaki.asp| arxivurl = https://web.archive.org/web/20030725064021/http://creatingcustomerevangelists.com/resources/evangelists/guy_kawasaki.asp| arxivsáne = 2003-jıl 25-iyul | qaralǵan sáne = 2017-jıl 18-aprel | jumıs = Creating Customer Evangelists}}&lt;/ref&gt;, al Ayv 2014-jılı «adamlardıń Apple ónimleri menen ayrıqsha jeke qatnası bar» dep málimledi.

Fortune jurnalı Apple kompaniyasın 2008-jılı Amerika Qurama Shtatlarındaǵı, al 2008-jıldan 2012-jılǵa shekem dúnya júzindegi eń húrmetke ılayıq kompaniya dep atadı&lt;ref&gt;{{Cite magazine |last=Fisher |first=Anne |date=March 17, 2008 |title=America's Most Admired Companies |url=https://money.cnn.com/galleries/2008/fortune/0802/gallery.mostadmired_top20.fortune/index.html |magazine=[[Fortune (magazine)|Fortune]] |publisher=[[CNN]] |volume=157 |issue=5 |pages=65–67 |access-date=August 2, 2020 |archive-date=May 23, 2022 |archive-url=https://web.archive.org/web/20220523090601/https://money.cnn.com/galleries/2008/fortune/0802/gallery.mostadmired_top20.fortune/index.html |url-status=live}}; {{Cite magazine |last=Colvin |first=Geoff |title=The World's Most Admired Companies 2009 |magazine=[[Fortune (magazine)|Fortune]] |publisher=[[CNN]] |volume=159 |issue=5 |page=76 |date=March 16, 2009 |url=https://money.cnn.com/magazines/fortune/mostadmired/2009/full_list |access-date=August 2, 2020 |archive-date=August 14, 2020 |archive-url=https://web.archive.org/web/20200814123717/https://money.cnn.com/magazines/fortune/mostadmired/2009/full_list/ |url-status=live}}; {{Cite magazine |url=https://money.cnn.com/magazines/fortune/mostadmired/2010/snapshots/670.html |title=World's Most Admired Companies |magazine=[[Fortune (magazine)|Fortune]] |publisher=[[CNN]] |date=March 2010 |access-date=March 7, 2010 |archive-url=https://web.archive.org/web/20100307092117/https://money.cnn.com/magazines/fortune/mostadmired/2010/snapshots/670.html |archive-date=March 7, 2010 |url-status=live}}; {{Cite magazine |url=https://money.cnn.com/magazines/fortune/mostadmired/2011/snapshots/670.html |title=World's Most Admired Companies |magazine=[[Fortune (magazine)|Fortune]] |publisher=[[CNN]] |date=November 2011 |access-date=November 10, 2011 |archive-date=June 27, 2022 |archive-url=https://web.archive.org/web/20220627230421/https://money.cnn.com/magazines/fortune/mostadmired/2011/snapshots/670.html |url-status=live}}; {{Cite magazine |title=The World's Most Admired Companies |magazine=[[Fortune (magazine)|Fortune]] |date=March 19, 2012 |volume=165 |issue=4 |pages=139–140 |url=https://money.cnn.com/magazines/fortune/most-admired/2012/snapshots/670.html?iid=splwinners |access-date=August 2, 2020 |archive-date=June 23, 2022 |archive-url=https://web.archive.org/web/20220623014503/https://money.cnn.com/magazines/fortune/most-admired/2012/snapshots/670.html?iid=splwinners |url-status=live}}&lt;/ref&gt;. 2013-jıl 30-sentyabrde Apple Omnicom Grouptıń «Dúnyanıń eń jaqsı brendleri» esabatında Coca-Coladan ozıp, dúnyadaǵı eń qunlı brend boldı&lt;ref&gt;{{Cite news |last=Elliot |first=Stuart |date=September 29, 2013 |title=Apple Passes Coca-Cola as Most Valuable Brand |work=[[The New York Times]] |url=https://www.nytimes.com/2013/09/30/business/media/apple-passes-coca-cola-as-most-valuable-brand.html |url-access=limited |access-date=October 21, 2013 |archive-url=https://ghostarchive.org/archive/20220101/https://www.nytimes.com/2013/09/30/business/media/apple-passes-coca-cola-as-most-valuable-brand.html |archive-date=January 1, 2022}}{{cbignore}}&lt;/ref&gt;. Boston Consulting Group 2005-jıldan baslap hár jılı Appledı dúnyadaǵı eń innovaciyalıq brend dep bahalap kelmekte&lt;ref&gt;[https://www.forbes.com/sites/susanadams/2013/09/27/is-apple-the-worlds-most-innovative-company-still Is Apple The World's Most Innovative Company (Still)?] {{Webarxiv|url=https://web.archive.org/web/20170910005018/https://www.forbes.com/sites/susanadams/2013/09/27/is-apple-the-worlds-most-innovative-company-still/|date=September 10, 2017}}, ''[[Forbes]]'', September 27, 2013.&lt;/ref&gt;. 2021-jıldıń yanvar ayına kelip, 1.65 milliard Apple ónimi belsendi qollanısta boldı&lt;ref&gt;{{Cite news |date=January 27, 2021 |title=Apple sees revenue growth accelerating after setting record for iPhone sales, China strength |language=en |work=Reuters |url=https://www.reuters.com/article/us-apple-results-idUSKBN29W2TD |access-date=July 18, 2023 |archive-date=July 18, 2023 |archive-url=https://web.archive.org/web/20230718201014/https://www.reuters.com/article/us-apple-results-idUSKBN29W2TD |url-status=live}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |title=Apple Now Has 1.65 Billion Active Devices Worldwide |language=en |url=https://www.macrumors.com/2021/01/27/apple-active-devices-worldwide-january-2021 |access-date=January 27, 2021 |archive-date=January 27, 2021 |archive-url=https://web.archive.org/web/20210127220139/https://www.macrumors.com/2021/01/27/apple-active-devices-worldwide-january-2021/ |url-status=live}}&lt;/ref&gt;. 2023-jıldıń fevral ayında bul san 2 milliard qurılmadan asıp ketti&lt;ref&gt;{{Web deregi | sáne = 2023-jıl 2-fevral | bet = Apple Now Has More Than Two Billion Active Devices Worldwide| url = https://www.macrumors.com/2023/02/02/apple-two-billion-active-devices/| qaralǵan sáne = 2023-jıl 18-iyul | jumıs = MacRumors| til = en| arxivsáne = 2023-jıl 18-iyul | arxivurl = https://web.archive.org/web/20230718194120/https://www.macrumors.com/2023/02/02/apple-two-billion-active-devices/| url-status = live}}&lt;/ref&gt;&lt;ref name=&quot;TheVerge20230202&quot;&gt;{{Web deregi | familiya = Shakir| at = Umar| sáne = 2023-jıl 2-fevral | bet = Apple surpasses 2 billion active devices| url = https://www.theverge.com/2023/2/2/23583501/apple-iphone-ipad-active-2-billion-devices-q1-2023| qaralǵan sáne = 2023-jıl 18-iyul | jumıs = The Verge| til = en-US| arxivsáne = 2023-jıl 18-iyul | arxivurl = https://web.archive.org/web/20230718194119/https://www.theverge.com/2023/2/2/23583501/apple-iphone-ipad-active-2-billion-devices-q1-2023| url-status = live}}&lt;/ref&gt;. 2023-jılı Pútkil dúnya júzlik intellektual múlk shólkemi (WIPO) niń Madrid jıllıq sholıwında Apple Inc. kompaniyasınıń Madrid sisteması boyınsha toltırılǵan belgiler ótinishi dúnya boyınsha 10-orındı iyeledi, 2023-jıl dawamında 74 sawda belgisi ótinishi berilgen&lt;ref&gt;{{Web deregi | bet = Madrid Yearly Review 2024| url = https://www.wipo.int/edocs/pubdocs/en/wipo-pub-940-2024-en-madrid-yearly-review-2024.pdf| page = 22}}&lt;/ref&gt;.

Apple 2024-jılǵı Fortune 500 diziminde dúnya boyınsha 3-orındı iyeledi&lt;ref&gt;{{Web deregi | bet = Fortune 500| url = https://fortune.com/ranking/fortune500/| qaralǵan sáne = 2024-jıl 2-oktyabr | jumıs = Fortune| til = en}}&lt;/ref&gt;.

=== Reklama ===
Appledıń birinshi uranı «Byte into an Apple» («Almanı tisle») 1970-jıllardıń aqırında payda boldı&lt;ref&gt;{{Web deregi | sáne = 2007-jıl 10-dekabr | bet = Apple Company| url = http://www.operating-system.org/betriebssystem/_english/fa-apple.htm| url-status = live| arxivurl = https://web.archive.org/web/20080921095608/http://www.operating-system.org/betriebssystem/_english/fa-apple.htm| arxivsáne = 2008-jıl 21-sentyabr | qaralǵan sáne = 2008-jıl 18-avgust | jumıs = Operating System Documentation Project}}&lt;/ref&gt;. 1997-jıldan 2002-jılǵa shekem «Think different» («Basqasha oyla») uranı reklama kampaniyalarında qollanıldı hám házirgi waqıtqa shekem Apple menen tıǵız baylanıslı&lt;ref&gt;{{Web deregi | sáne = 2005-jıl 6-oktyabr | bet = Apple Think Different Campaign| url = http://www.theinspirationroom.com/daily/2005/apple-think-different| qaralǵan sáne = 2008-jıl 12-avgust | jumıs = The Inspiration Room Daily| arxivsáne = 2010-jıl 19-avgust | arxivurl = https://web.archive.org/web/20100819174102/http://theinspirationroom.com/daily/2005/apple-think-different/| url-status = dead}}&lt;/ref&gt;. Apple jáne de belgili ónim qatarları ushın arnawlı uranlarǵa iye - mısalı, 1998-jılı iMactı reklamalaw ushın «iThink, therefore iMac» («Men oylayman, demek men iMacpan») qollanılǵan&lt;ref&gt;{{Web deregi | bet = MacWorld New York: I think, therefore iMac| url = http://www.wap.org/tours/macworldny/ithink.html| qaralǵan sáne = 2008-jıl 13-avgust | arxivsáne = 2011-jıl 21-may | arxivurl = https://web.archive.org/web/20110521031031/http://wap.org/tours/macworldny/ithink.html| url-status = live}}&lt;/ref&gt;, al iPhone reklamalarında «Say hello to iPhone» («iPhoneǵa sálem ayt») qollanılǵan&lt;ref&gt;{{Web deregi | sáne = 2007-jıl 29-iyun | bet = Say hello to iPhone| url = http://billday.com/2007/06/29/say-hello-to-iphone| url-status = live| arxivurl = https://web.archive.org/web/20080907003704/http://billday.com/2007/06/29/say-hello-to-iphone| arxivsáne = 2008-jıl 7-sentyabr | qaralǵan sáne = 2008-jıl 13-avgust | jumıs = BillDay.com}}&lt;/ref&gt;. «Hello» («Sálem») sózi dáslepki Macintosh, Newton, iMac («hello (again)» - «jáne sálem») hám [[IPod|iPodtı]] tanıstırıwda da qollanılǵan&lt;ref&gt;{{Cite magazine |last=Manjoo |first=Farhad |date=January 11, 2002 |title=IMac: What's in a Design, Anyway? |url=https://www.wired.com/2002/01/imac-whats-in-a-design-anyway |url-status=live |magazine=[[Wired (magazine)|Wired]] |archive-url=https://web.archive.org/web/20140304092046/http://www.wired.com/science/discoveries/news/2002/01/49652 |archive-date=March 4, 2014 |access-date=February 15, 2010}}&lt;/ref&gt;.

1984-jılı Macintoshtıń 1984-jılǵı Super Bowl reklaması menen tanıstırılıwınan baslap, zamanagóy «Get a Mac» reklamalarına shekem, Apple óz ónimlerin nátiyjeli reklamalaw hám marketing jumısların alıp barǵanı ushın tanılǵan. Biraq, keyingi kampaniyalardaǵı ayırım pikirler sınǵa ushıradı&lt;ref&gt;{{Web deregi | familiya = Williams| at = Ian| sáne = 2007-jıl 13-iyun | bet = UK watchdog clears Apple ads| url = http://www.computing.co.uk/vnunet/news/2192019/asa-clears-apple-ads| arxivurl = https://archive.today/20080110012153/http://www.computing.co.uk/vnunet/news/2192019/asa-clears-apple-ads| arxivsáne = 2008-jıl 10-yanvar | qaralǵan sáne = 2017-jıl 18-aprel | jumıs = Computing| baspaxana = Incisive Media Ltd}}&lt;/ref&gt;, ásirese 2005-jılǵı Power Mac reklamaları&lt;ref&gt;{{Cite news |date=June 11, 2004 |title=Apple Power Mac ads 'misleading' |work=[[BBC News]] |url=http://news.bbc.co.uk/2/hi/technology/3797261.stm |access-date=April 18, 2017 |archive-date=June 1, 2013 |archive-url=https://web.archive.org/web/20130601142554/http://news.bbc.co.uk/1/hi/technology/3797261.stm |url-status=live}}&lt;/ref&gt;. Apple ónim reklamaları óziniń kózdi qamastıratuǵın grafikası hám este qalatuǵın saz-sáwbetleri menen úlken dıqqatqa iye boldı. Apple reklamalarına qosılǵan qosıqları arqalı ataqlılıǵın arttırǵan muzıkantlar arasında kanadalı qosıqshı Feist «1234» qosıǵı menen hám Yael Naim «New Soul» qosıǵı menen belgili&lt;ref name=&quot;Daily News&quot;&gt;Farber, Jim. [http://www.nydailynews.com/entertainment/music/2008/03/11/2008-03-11_apple_ad_creates_recognition_for_yael_na.html Apple ad creates recognition for Yael Naim] {{Webarxiv|url=https://web.archive.org/web/20111011102630/http://www.nydailynews.com/entertainment/music/2008/03/11/2008-03-11_apple_ad_creates_recognition_for_yael_na.html|date=October 11, 2011}}, ''[[New York Daily News]]'', March 11, 2008.&lt;/ref&gt;.

=== Dúkanlar ===
[[Fayl:Apple store fifth avenue.jpg|thumb|Apple Fifth Avenue [[Nyu-York]] qalasındaǵı bas dúkan bolıp esaplanadı.]]
[[Fayl:Apple Genius Bar Regentstreet London.jpg|thumb|2006-jılı tutınıwshılar Appledıń Regent Street dúkanındaǵı [[Genius Bar|Genius Barǵa]] barıp atır.]]
Dáslepki Apple dúkanları 2001-jıldıń may ayında sol waqıttaǵı bas direktor Stiv Djobs tárepinen eki orında ashılǵan, dúkan ishindegi dúkan koncepciyasın ámelge asırıwǵa bir neshe jıl dawamında urınıp, biraq sátsizlikke ushıraǵannan keyin. Kompaniya ónimleriniń usaqlap satıw kórsetiliwin jaqsılaw zárúrligin sezip, ol 1997-jılı usaqlap satıw baǵdarlamasın qayta islep shıǵıw hám tutınıwshılar menen qarım-qatnastı jaqsılaw boyınsha jumıslardı basladı hám 2000-jılı Ron Djonsondı jumısqa aldı. Djobs 1997-jılı Appledıń onlayn dúkanın qayta iske qostı&lt;ref&gt;{{Web deregi | familiya = Fiegerman| at = Seth| sáne = 2014-jıl 16-may | bet = The Slow Evolution of Apple's Online Store| url = http://mashable.com/2014/05/16/apple-online-store-history| qaralǵan sáne = 2017-jıl 27-may | jumıs = [[Mashable]]| arxivsáne = 2017-jıl 1-iyul | arxivurl = https://web.archive.org/web/20170701015357/http://mashable.com/2014/05/16/apple-online-store-history/| url-status = live}}&lt;/ref&gt;, al 2001-jılı dáslepki eki fizikalıq dúkandı ashtı&lt;ref name=&quot;First stores&quot;&gt;{{Cite press release |title=Apple to Open 25 Retail Stores in 2001 |date=May 15, 2001 |publisher=Apple |url=https://www.apple.com/newsroom/2001/05/15Apple-to-Open-25-Retail-Stores-in-2001 |access-date=May 27, 2017 |archive-date=July 2, 2017 |archive-url=https://web.archive.org/web/20170702110910/https://www.apple.com/newsroom/2001/05/15Apple-to-Open-25-Retail-Stores-in-2001/ |url-status=live}}&lt;/ref&gt;. Dáslep ǵalaba xabar quralları Appledıń sátsizlikke ushıraytuǵının boljadı, biraq onıń dúkanları júdá tabıslı boldı, jaqın átiraptaǵı básekiles dúkanlardıń satıw kórsetkishlerinen ozıp ketti hám úsh jıl ishinde jıllıq satıw kólemi 1 milliard AQSH dollarına jetti, usılayınsha tariyxtaǵı eń tez ósip atırǵan usaqlap satıwshıǵa aylandı&lt;ref name=&quot;fortune-best-retailer&quot;&gt;{{Web deregi | url = https://money.cnn.com/magazines/fortune/fortune_archive/2007/03/19/8402321/index.htm| bet = Apple: America's best retailer| familiya = Useem| at = Jerry| sáne = 2007-jıl 8-mart | qaralǵan sáne = 2017-jıl 27-may | jumıs = [[Fortune (magazine)|Fortune]]}}&lt;/ref&gt;.

Jıllar dawamında Apple usaqlap satıw orınlarınıń sanın hám geografiyalıq qamtıw aymaǵın keńeytti, 2017-jıldıń dekabr ayına kelip dúnya júzi boyınsha 22 mámlekette 499 dúkanǵa iye boldı&lt;ref name=&quot;storelist&quot;&gt;{{Web deregi | bet = Store List| url = https://www.apple.com/retail/storelist| qaralǵan sáne = 2017-jıl 5-dekabr | jumıs = Apple Retail| baspaxana = Apple Inc.| arxivsáne = 2017-jıl 28-noyabr | arxivurl = https://web.archive.org/web/20171128172800/https://www.apple.com/retail/storelist/| url-status = live}}&lt;/ref&gt;. Ónimlerdiń joqarı satılıwı Apple kompaniyasın joqarı dárejeli usaqlap satıwshılar qatarına qostı, 2011-jılı dúnya júzi boyınsha satıw kólemi 16 milliard AQSH dollarınan astı. 2016-jıldıń may ayınan baslap Apple dúkanları áhmiyetli qayta dizaynlaw dáwirin basınan keshirdi. Bul qayta dizaynlaw Apple dúkanlarınıń fizikalıq ózgerislerin, mısalı ashıq keńislikler hám qayta brendlengen bólmelerdi, sonday-aq tutınıwshılar menen isbilermenler arasındaǵı óz-ara tásirdi jeńillestiriw ushın funkciyalardaǵı ózgerislerdi óz ishine aldı&lt;ref&gt;{{Web deregi | familiya = Webb| at = Alex| sáne = 2016-jıl 19-may | bet = Inside the New Apple Retail Store Design| url = https://www.bloomberg.com/news/articles/2016-05-19/why-apple-is-building-a-town-inside-its-stores| url-access = subscription| qaralǵan sáne = 2017-jıl 26-aprel | baspaxana = [[Bloomberg L.P.]]| arxivsáne = 2017-jıl 27-aprel | arxivurl = https://web.archive.org/web/20170427003823/https://www.bloomberg.com/news/articles/2016-05-19/why-apple-is-building-a-town-inside-its-stores| url-status = live}}; {{Web deregi | at = Nick| familiya = Statt| bet = Apple just revealed the future of its retail stores| url = https://www.theverge.com/2016/5/19/11715726/apple-flagship-store-opening-san-francisco-photos| jumıs = [[The Verge]]| sáne = 2016-jıl 19-may | qaralǵan sáne = 2017-jıl 27-may | arxivsáne = 2017-jıl 27-aprel | arxivurl = https://web.archive.org/web/20170427003737/http://www.theverge.com/2016/5/19/11715726/apple-flagship-store-opening-san-francisco-photos| url-status = live}}&lt;/ref&gt;.

Kóplegen Apple dúkanları sawda oraylarınıń ishinde jaylasqan, biraq Apple joqarı áhmiyetli orınlarda bir neshe óz aldına turǵan «bayraq» dúkanların da qurǵan&lt;ref name=&quot;MacRumors stores&quot;&gt;{{Web deregi | url = https://www.macrumors.com/roundup/apple-retail-stores| bet = Apple Stores| arxivurl = https://web.archive.org/web/20170527110627/https://www.macrumors.com/roundup/apple-retail-stores/| arxivsáne = 2017-jıl 27-may | qaralǵan sáne = 2017-jıl 27-may | jumıs = [[MacRumors]]| url-status = live}}&lt;/ref&gt;. Kompaniya óz dúkanlarınıń dizaynı hám qurılısı ushın, ásirese shiyshe teksheler hám kublardıń qollanılıwı ushın dizayn patentlerin alǵan hám dizayn sıylıqlarına iye bolǵan&lt;ref&gt;{{Web deregi | familiya = Panzarino| at = Matthew| sáne = 2012-jıl 19-aprel | bet = Apple out to patent curved glass panels used in Shanghai Retail Store| url = https://thenextweb.com/apple/2012/04/19/apple-out-to-patent-curved-glass-panels-used-in-shanghai-retail-store| qaralǵan sáne = 2017-jıl 27-may | jumıs = [[The Next Web]]| arxivsáne = 2017-jıl 26-oktyabr | arxivurl = https://web.archive.org/web/20171026054352/https://thenextweb.com/apple/2012/04/19/apple-out-to-patent-curved-glass-panels-used-in-shanghai-retail-store/| url-status = live}}&lt;/ref&gt;. Apple dúkanlarınıń tabısı basqa da elektronika usaqlap satıwshılarına áhmiyetli tásir kórsetti, olar Apple dúkanlarındaǵı xızmet hám ónimlerdiń sapası joqarıraq dep qabıl etiliwi sebepli klientler, baqlaw hám paydanı joyıttı&lt;ref&gt;{{Cite news |first=Stephen D. |last=Simpson |title=How Apple's fortunes affect other stocks |url=https://www.theglobeandmail.com/globe-investor/investment-ideas/how-apples-fortunes-affect-other-stocks/article4596866 |website=[[The Globe and Mail]] |publisher=[[The Woodbridge Company]] |date=October 8, 2012 |access-date=May 27, 2017 |archive-date=April 15, 2016 |archive-url=https://web.archive.org/web/20160415153836/http://www.theglobeandmail.com/globe-investor/investment-ideas/how-apples-fortunes-affect-other-stocks/article4596866/ |url-status=live}}; {{Web deregi | familiya = Crothers| at = Brooke| sáne = 2012-jıl 29-mart | bet = Is Best Buy following CompUSA, Circuit City to certain doom?| url = https://www.cnet.com/news/is-best-buy-following-compusa-circuit-city-to-certain-doom| qaralǵan sáne = 2017-jıl 27-may | jumıs = [[CNET]]| arxivsáne = 2016-jıl 9-iyul | arxivurl = https://web.archive.org/web/20160709072737/http://www.cnet.com/news/is-best-buy-following-compusa-circuit-city-to-certain-doom/| url-status = live}}&lt;/ref&gt;. Brendtiń keń tanılǵanlıǵı sebepli, Apple kóp sanlı jumısqa kiriw ushın ótinish aladı, olardıń kópshiligi jas jumısshılardan keledi. Apple dúkanı xızmetkerleri ortashadan joqarı miynet haqı alsa da, bilim alıw hám medicinalıq xızmet ushın qarjılay járdem alsa da, hám ónim bahalarına jeńillikler berilse de, kásiplik ósiw jolları sheklengen yamasa joq&lt;ref name=&quot;retail army&quot;&gt;{{Web deregi | url = https://www.nytimes.com/2012/06/24/business/apple-store-workers-loyal-but-short-on-pay.html| bet = Apple's Retail Army, Long on Loyalty but Short on Pay| arxivurl = https://ghostarchive.org/archive/20220101/https://www.nytimes.com/2012/06/24/business/apple-store-workers-loyal-but-short-on-pay.html| arxivsáne = 2022-jıl 1-yanvar | familiya = Segal| at = David| sáne = 2012-jıl 23-iyun | qaralǵan sáne = 2017-jıl 27-may | url-access = limited| jumıs = [[The New York Times]]}}{{cbignore}}&lt;/ref&gt;.

=== Bazar kúshi ===
2020-jıldıń 16-martında Franciya Apple kompaniyasına eki ulıwma satıwshı menen birge básekelesti basıp, ǵárezsiz qayta satıwshılarǵa kesent beriw arqalı bahalardı joqarı saqlaǵanı ushın 1.1 milliard evro ayıp pul saldı. Bul kelisim Franciya usaqlap satıw bazarınıń shama menen yarımında iPad hám jeke kompyuterler sıyaqlı Apple ónimleri ushın birdey bahalardı dúzdi. Francuz qadaǵalawshı uyımlarınıń aytıwınsha, bul asıra paydalanıwlar 2005-jıldan 2017-jılǵa shekem bolǵan, biraq 2012-jılı ǵárezsiz qayta satıwshı eBizcuss tárepinen berilgen shaǵım tiykarında birinshi ret anıqlanǵan&lt;ref&gt;{{Cite news |last=Abboud |first=Leila |date=March 16, 2020 |title=France hits Apple with €1.1bn antitrust fine |work=[[Financial Times]] |url=https://www.ft.com/content/e9bb4da1-867a-40ba-abc0-4a63d3421e31 |url-status=live |url-access=subscription |access-date=March 16, 2020 |archive-url=https://ghostarchive.org/archive/20221210/https://www.ft.com/content/e9bb4da1-867a-40ba-abc0-4a63d3421e31 |archive-date=December 10, 2022}}&lt;/ref&gt;.

2020-jıldıń 13-avgustında, ataqlı Fortnite oyınınıń jaratıwshısı Epic Games kompaniyası Apple hám [[Google]] kompaniyalarına qarsı sud isin qozǵadı, sebebi Fortnite oyını Apple hám Google dúkanlarınan alıp taslanǵan edi. Bul sud isleri Apple hám Google kompaniyaları oyındı bloklaǵannan keyin baslandı, sebebi oyın Apple hám Google salǵan tólemlerdi aylanıp ótetuǵın tuwrıdan-tuwrı tólem sistemasın engizgen edi&lt;ref&gt;{{Cite news |last1=Nicas |first1=Jack |last2=Browning |first2=Kellen |last3=Griffith |first3=Erin |date=August 13, 2020 |title=Fortnite Creator Sues Apple and Google After Ban From App Stores |work=The New York Times |url=https://www.nytimes.com/2020/08/13/technology/apple-fortnite-ban.html |url-status=live |url-access=subscription |access-date=August 13, 2020 |archive-url=https://web.archive.org/web/20200813200127/https://www.nytimes.com/2020/08/13/technology/apple-fortnite-ban.html |archive-date=August 13, 2020}}&lt;/ref&gt;. 2020-jıldıń sentyabr ayında Epic Games kompaniyası basqa on úsh kompaniya menen birge Ádil qosımshalar koaliciyasın dúzdi, bul koaliciya qosımshalardı qosımsha dúkanlarına kirgiziw shártlerin jaqsılawdı maqset etedi&lt;ref&gt;{{Web deregi | familiya = Amadeo| at = Ron| sáne = 2020-jıl 24-sentyabr | bet = Epic, Spotify, and others take on Apple with &quot;Coalition for App Fairness&quot;| url = https://arstechnica.com/gadgets/2020/09/epic-spotify-and-others-take-on-apple-with-coalition-for-app-fairness| qaralǵan sáne = 2020-jıl 26-sentyabr | jumıs = Ars Technica| til = en-us| arxivsáne = 2020-jıl 26-sentyabr | arxivurl = https://web.archive.org/web/20200926044427/https://arstechnica.com/gadgets/2020/09/epic-spotify-and-others-take-on-apple-with-coalition-for-app-fairness/| url-status = live}}&lt;/ref&gt;. Keyinirek, 2020-jıldıń dekabr ayında, [[Facebook]] kompaniyası Epic kompaniyasına Apple-ge qarsı nızamlı gúresinde járdem beriwge kelisti, kompaniyaǵa materiallar hám hújjetler beriw arqalı járdemlesiwdi jobalastırdı. Biraq, Facebook kompaniyası sud isine tikkeley qatnaspaytuǵının bildirgen bolsa da, 2021-jılǵı sud procesine baylanıslı dálillerdi tabıwǵa járdem beriwge wáde berdi. Olardıń kelisiminen aldınǵı aylarda Facebook kompaniyası pullı qosımshalardıń bahaları hám jeke maǵlıwmatlardı qorǵaw qaǵıydalarınıń ózgeriwine baylanıslı Apple menen dawlasıp atırǵan edi&lt;ref&gt;{{Cite news |last=Horwitz |first=Patience Haggin and Jeff |date=August 26, 2020 |title=Facebook Says Apple's New iPhone Update Will Disrupt Online Advertising |language=en-US |work=[[The Wall Street Journal]] |url=https://www.wsj.com/articles/facebook-says-apples-new-iphone-update-will-disrupt-online-advertising-11598458715 |access-date=December 25, 2020 |issn=0099-9660 |archive-date=December 20, 2020 |archive-url=https://web.archive.org/web/20201220162451/https://www.wsj.com/articles/facebook-says-apples-new-iphone-update-will-disrupt-online-advertising-11598458715 |url-status=live}}&lt;/ref&gt;. Facebook kompaniyasınıń reklama ónimleri boyınsha basshısı Dan Levi bılay dep pikir bildirdi: «Bul olar ushın haqıyqatında da jeke maǵlıwmatlardı qorǵaw haqqında emes, bul jekelestirilgen reklamalarǵa hújim hám onıń kishi biznes iyelerine keltiretuǵın aqıbetleri haqqında», - dep 2020-jıldıń dekabr ayında Facebook tárepinen hár túrli gazetalarǵa jaylastırılǵan tolıq betli reklamalar haqqında pikir bildirdi&lt;ref&gt;{{Cite news |date=December 17, 2020 |title=How Convincing is Facebook's Case Against Apple? |language=en |work=Bloomberg.com |url=https://www.bloomberg.com/news/newsletters/2020-12-17/how-convincing-is-facebook-s-case-against-apple |access-date=December 25, 2020 |archive-date=December 17, 2020 |archive-url=https://web.archive.org/web/20201217121137/https://www.bloomberg.com/news/newsletters/2020-12-17/how-convincing-is-facebook-s-case-against-apple |url-status=live}}; {{Cite news |last=Horwitz |first=Sarah E. Needleman and Jeff |date=December 16, 2020 |title=Facebook Wades Into 'Fortnite' Maker's Dispute With Apple |language=en-US |work=[[The Wall Street Journal]] |url=https://www.wsj.com/articles/facebook-looks-for-allies-in-privacy-battle-with-apple-11608138311 |access-date=December 25, 2020 |issn=0099-9660 |archive-date=March 28, 2021 |archive-url=https://web.archive.org/web/20210328001211/https://www.wsj.com/articles/facebook-looks-for-allies-in-privacy-battle-with-apple-11608138311 |url-status=live}}&lt;/ref&gt;.

=== Jeke maǵlıwmatlardı qorǵaw ===
Apple kompaniyası jeke maǵlıwmatlardı qorǵaw tárepdarı sıpatında ashıq poziciyanı uslap, jeke maǵlıwmatlardı qorǵawǵa baǵdarlanǵan funkciyalar hám sazlawlardı óz konferenciyalarınıń, reklama kampaniyalarınıń hám jámiyetlik imidjiniń bir bólegi etip kelmekte&lt;ref&gt;{{Web deregi | familiya = Vincent| at = James| sáne = 2016-jıl 13-iyun | bet = Apple promises to deliver AI smarts without sacrificing your privacy| url = https://www.theverge.com/2016/6/13/11924080/apple-ai-on-device-privacy-wwdc-2016| qaralǵan sáne = 2017-jıl 9-dekabr | jumıs = [[The Verge]]| baspaxana = [[Vox Media]]| arxivsáne = 2023-jıl 13-iyul | arxivurl = https://web.archive.org/web/20230713024019/https://www.theverge.com/2016/6/13/11924080/apple-ai-on-device-privacy-wwdc-2016| url-status = live}}; {{Web deregi | familiya = Heisler| at = Yoni| sáne = 2017-jıl 22-may | bet = Apple is expertly trolling Android users with its new iPhone ads| url = http://bgr.com/2017/05/22/iphone-vs-android-switchers-ad-campaign| qaralǵan sáne = 2017-jıl 9-dekabr | jumıs = [[Boy Genius Report|BGR]]| arxivsáne = 2017-jıl 14-dekabr | arxivurl = https://web.archive.org/web/20171214014228/http://bgr.com/2017/05/22/iphone-vs-android-switchers-ad-campaign/| url-status = live}}; {{Cite journal |last=Greenberg |first=Andy |date=June 8, 2015 |title=Apple's latest selling point: how little it knows about you |url=https://www.wired.com/2015/06/apples-latest-selling-point-little-knows |journal=[[Wired (website)|Wired]] |access-date=December 9, 2017 |archive-date=March 28, 2018 |archive-url=https://web.archive.org/web/20180328115215/https://www.wired.com/2015/06/apples-latest-selling-point-little-knows/ |url-status=live}}&lt;/ref&gt;. 2014-jılı [[iOS 8]] mobil operaciyalıq sisteması menen kompaniya [[iOS]] qurılmalarınıń barlıq mazmunın paydalanıwshılardıń parolleri arqalı shifrlawdı basladı, bul kompaniyaǵa sol waqıtta huqıq qorǵaw organlarınıń usınday informaciyanı talap etiwshi sorawlarına juwap beriwdi múmkin emes etti&lt;ref&gt;{{Web deregi | familiya = Farivar| at = Cyrus| sáne = 2014-jıl 18-sentyabr | bet = Apple expands data encryption under iOS 8, making handover to cops moot| url = https://arstechnica.com/gadgets/2014/09/apple-expands-data-encryption-under-ios-8-making-handover-to-cops-moot| qaralǵan sáne = 2017-jıl 9-dekabr | jumıs = [[Ars Technica]]| arxivsáne = 2017-jıl 13-dekabr | arxivurl = https://web.archive.org/web/20171213204234/https://arstechnica.com/gadgets/2014/09/apple-expands-data-encryption-under-ios-8-making-handover-to-cops-moot/| url-status = live}}&lt;/ref&gt;. Bultlı saqlaw sheshimleriniń ataqlılıǵı artıwı menen, Apple 2016-jılı paydalanıwshınıń jergilikli qurılmasındaǵı súwretlerdegi bet maǵlıwmatların [[tereń oqıtıw]] skanerlewin ámelge asırıw hám mazmundı Apple kompaniyasınıń iCloud saqlaw sistemasına júklewden aldın shifrlaw usılın basladı&lt;ref&gt;{{Web deregi | familiya = Hall| at = Zac| sáne = 2017-jıl 16-noyabr | bet = Apple details how it performs on-device facial detection in latest machine learning journal entry| url = https://9to5mac.com/2017/11/16/apple-machine-learning-journal-facial-detection| qaralǵan sáne = 2017-jıl 9-dekabr | jumıs = [[9to5Mac]]| arxivsáne = 2017-jıl 13-dekabr | arxivurl = https://web.archive.org/web/20171213204531/https://9to5mac.com/2017/11/16/apple-machine-learning-journal-facial-detection/| url-status = live}}&lt;/ref&gt;. Sonday-aq, ol «differencial jeke maǵlıwmatlardı qorǵaw» usılın engizdi, bul jeke paydalanıwshılardı anonimli saqlap kóp paydalanıwshılardan jámáátlik maǵlıwmatlardı jıynawdıń bir usılı bolıp, Wired jurnalı bunı «topar haqqında múmkin bolǵanınsha kóbirek, biraq ondaǵı hárbir adam haqqında ilajı barınsha azıraq biliwge urınıw» dep táriyiplegen&lt;ref&gt;{{Cite journal |last=Greenberg |first=Andy |date=June 13, 2016 |title=Apple's 'differential privacy' is about collecting your data – but not ''your'' data |url=https://www.wired.com/2016/06/apples-differential-privacy-collecting-data |journal=[[Wired (website)|Wired]] |access-date=December 9, 2017 |archive-date=December 13, 2017 |archive-url=https://web.archive.org/web/20171213210548/https://www.wired.com/2016/06/apples-differential-privacy-collecting-data/ |url-status=live}}&lt;/ref&gt;. Paydalanıwshılardan qatnasıwdı qáleytuǵın-qálemeytuǵını anıq soraladı hám olar óz qálewi boyınsha qatnasıwı yaki bas tartıwı múmkin&lt;ref&gt;{{Web deregi | familiya = Rossignol| at = Joe| sáne = 2017-jıl 6-dekabr | bet = Here's How Apple Improves the iOS and Mac User Experience While Protecting Your Privacy| url = https://www.macrumors.com/2017/12/06/apple-differential-privacy-journal| qaralǵan sáne = 2017-jıl 9-dekabr | jumıs = [[MacRumors]]| arxivsáne = 2017-jıl 10-dekabr | arxivurl = https://web.archive.org/web/20171210053953/https://www.macrumors.com/2017/12/06/apple-differential-privacy-journal/| url-status = live}}&lt;/ref&gt;.

Biraq, Apple kompaniyası paydalanıwshılardıń qurılmalarınıń iCloud rezerv kóshirmelerin beriw arqalı jınayatlardı tergew islerinde huqıq qorǵaw organlarına járdem bergen&lt;ref&gt;{{cite news |last1=Menn |first1=Joseph |date=January 21, 2020 |title=Exclusive: Apple dropped plan for encrypting backups after FBI complained – sources |language=en |work=Reuters |url=https://www.reuters.com/article/us-apple-fbi-icloud-exclusive-idUSKBN1ZK1CT |access-date=April 15, 2020 |ref=iCloudBackupsArePlainText |archive-date=April 23, 2020 |archive-url=https://web.archive.org/web/20200423192006/https://www.reuters.com/article/us-apple-fbi-icloud-exclusive-idUSKBN1ZK1CT |url-status=live}}; {{Web deregi | familiya = Pagliery| at = Jose| sáne = 2016-jıl 22-fevral | bet = Apple promises privacy – but not on iCloud| url = https://money.cnn.com/2016/02/22/technology/apple-privacy-icloud/index.html| qaralǵan sáne = 2017-jıl 13-dekabr | jumıs = [[CNN]]| arxivsáne = 2017-jıl 10-dekabr | arxivurl = https://web.archive.org/web/20171210143010/http://money.cnn.com/2016/02/22/technology/apple-privacy-icloud/index.html| url-status = live}}; {{Web deregi | familiya = Cunningham| at = Andrew| sáne = 2016-jıl 24-fevral | bet = The case for using iTunes, not iCloud, to back up your iPhone| url = https://arstechnica.com/gadgets/2016/02/the-case-for-using-itunes-not-icloud-to-back-up-your-iphone| qaralǵan sáne = 2017-jıl 13-dekabr | jumıs = [[Ars Technica]]| arxivsáne = 2017-jıl 14-dekabr | arxivurl = https://web.archive.org/web/20171214014102/https://arstechnica.com/gadgets/2016/02/the-case-for-using-itunes-not-icloud-to-back-up-your-iphone/| url-status = live}}&lt;/ref&gt;, hám kompaniyanıń jeke maǵlıwmatlardı qorǵawǵa bolǵan baǵdarı onıń jańa iPhone úlgilerinde biometrikalıq autentifikaciya texnologiyasın ilgeriletiw háreketleri sebepli gúman astına alınǵan, sebebi bul texnologiya AQSHta paroller menen birdey konstituciyalıq qorǵaw dárejesine iye emes&lt;ref&gt;{{Web deregi | familiya = Robertson| at = Adi| sáne = 2017-jıl 12-sentyabr | bet = Why Face ID won't give you the legal protection of a passcode| url = https://www.theverge.com/2017/9/12/16298192/apple-iphone-face-id-legal-security-fifth-amendment| qaralǵan sáne = 2017-jıl 13-dekabr | jumıs = [[The Verge]]| baspaxana = [[Vox Media]]| arxivsáne = 2018-jıl 7-may | arxivurl = https://web.archive.org/web/20180507104714/https://www.theverge.com/2017/9/12/16298192/apple-iphone-face-id-legal-security-fifth-amendment| url-status = live}}&lt;/ref&gt;.

Apple kompaniyasınıń [[iOS 14]] ke jańalaw shıǵarıwı menen, [[iPhone]], [[iPad]] hám [[iPod Touch]] qosımshalarınıń barlıq baǵdarlamashılarınan iPhone paydalanıwshılarınan olardı qadaǵalawǵa tikkeley ruqsat sorawı talap etildi. «App Tracking Transparency» dep atalǵan bul funkciya [[Facebook]] tárepinen qattı sınǵa ushıradı, sebebi onıń tiykarǵı biznes modeli paydalanıwshılar maǵlıwmatların qadaǵalaw hám bul maǵlıwmatlardı reklama beriwshiler menen bólisiw arqalı paydalanıwshılarǵa kóbirek sáykes reklamalardı kórsetiwge tiykarlanǵan, bul usıl ádette maqsetli reklama dep ataladı. Facebooktıń App Tracking Transparency ke qarsı tolıq betli gazeta reklamaların satıp alıw sıyaqlı ilajlarınan soń, Apple 2021-jıldıń basında jańalawdı shıǵardı. Verizon kompaniyasınıń sıńar kompaniyası Flurry Analytics alıp barǵan izertlew AQSHtaǵı iOS paydalanıwshılarınıń tek 4% i hám dúnya boyınsha 12% i qadaǵalawǵa ruqsat bergenin xabarladı&lt;ref&gt;{{Web deregi | familiya = Aten| at = Jason| sáne = 2021-jıl 12-may | bet = Apple's App Tracking Transparency Update Is Turning Out to Be the Worst-Case Scenario for Facebook| url = https://www.inc.com/jason-aten/apples-privacy-update-is-turning-out-to-be-worst-case-scenario-for-facebook.html| qaralǵan sáne = 2021-jıl 12-may | jumıs = Inc.com| til = en| arxivsáne = 2021-jıl 12-may | arxivurl = https://web.archive.org/web/20210512071734/https://www.inc.com/jason-aten/apples-privacy-update-is-turning-out-to-be-worst-case-scenario-for-facebook.html| url-status = live| postscript = ;}} {{Web deregi | bet = New data shows how devastating Apple's new anti-tracking feature is for Facebook| url = https://www.msn.com/en-us/news/technology/new-data-shows-how-devastating-apple-e2-80-99s-new-anti-tracking-feature-is-for-facebook/ar-BB1gCVJc?ocid=BingNewsSearch| qaralǵan sáne = 2021-jıl 12-may | jumıs = MSN| agency = BGR| first1 = Yoni| last1 = Heisler| arxivsáne = 2021-jıl 12-may | arxivurl = https://web.archive.org/web/20210512124835/https://www.msn.com/en-us/news/technology/new-data-shows-how-devastating-apple-e2-80-99s-new-anti-tracking-feature-is-for-facebook/ar-BB1gCVJc?ocid=BingNewsSearch| url-status = dead| postscript = ;}} {{Web deregi | sáne = 2021-jıl 8-may | bet = Too Bad, Zuck: Just 4% of U.S. iPhone Users Let Apps Track Them After iOS Update| first1 = Alyse| last1 = Stanley| url = https://gizmodo.com/too-bad-zuck-just-4-of-u-s-iphone-users-let-apps-tra-1846851013| qaralǵan sáne = 2021-jıl 12-may | jumıs = Gizmodo| til = en-us| arxivsáne = 2021-jıl 12-may | arxivurl = https://web.archive.org/web/20210512124834/https://gizmodo.com/too-bad-zuck-just-4-of-u-s-iphone-users-let-apps-tra-1846851013| url-status = live| postscript = ;}} {{Web deregi | familiya = Datti| at = Sharmishte| sáne = 2021-jıl 12-may | bet = Apple's App Tracking Transparency Becomes Facebook's Nightmare: Only 4% Allow Tracking| url = https://www.gizbot.com/mobile/news/apple-app-tracking-transparency-becomes-facebook-nightmare-only-4-percent-allow-tracking-074217.html| qaralǵan sáne = 2021-jıl 12-may | jumıs = Gizbot| til = en| arxivsáne = 2021-jıl 4-iyun | arxivurl = https://web.archive.org/web/20210604024443/https://www.gizbot.com/mobile/news/apple-app-tracking-transparency-becomes-facebook-nightmare-only-4-percent-allow-tracking-074217.html| url-status = live}}&lt;/ref&gt;.

[[iOS 15]] ti shıǵarıwdan aldın, Apple iOS hám Mac platformalarında balalarǵa qarsı jınısıy zorlıq materiallarına qarsı gúresiwdiń jańa usılların járiyaladı. Endi kishkentay iMessage paydalanıwshılarınıń ata-anaları, eger olardıń balaları jalańash súwretlerdi jiberse yaki alsa, xabardar etiledi. Sonıń menen birge, iCloud qa júklew ushın arnalǵan media fayllarda qurılmanıń ózinde xeshlew ámelge asırıladı hám xeshler huqıq qorǵaw organları tárepinen berilgen belgili zıyanlı súwretler dizimi menen salıstırıladı; eger jetkilikli sáykeslikler tabılsa, Apple eskertiledi hám biylik organlarına xabar beriledi. Jańa funkciyalar huqıq qorǵaw organları hám jábirleniwshilerdiń huqıqların qorǵawshılar tárepinen maqullawǵa eristi. Biraq, Electronic Frontier Foundation qosıp alǵanda, jeke turmıs qorǵawshıları jańa funkciyalardı basqınshılıq hám avtoritar húkimetler tárepinen ańsatlıq penen unamsız paydalanılıwı múmkin dep ayıpladı&lt;ref&gt;{{Web deregi | sáne = 2021-jıl 5-avgust | bet = Apple to scan U.S. iPhones for images of child sexual abuse| url = https://apnews.com/article/technology-business-child-abuse-apple-inc-7fe2a09427d663cda8addfeeffc40196| first1 = Frank| last1 = Bajak| first2 = Barbara| last2 = Ortutay| qaralǵan sáne = 2021-jıl 6-avgust | jumıs = AP NEWS| til = en| arxivsáne = 2021-jıl 5-avgust | arxivurl = https://web.archive.org/web/20210805235943/https://apnews.com/article/technology-business-child-abuse-apple-inc-7fe2a09427d663cda8addfeeffc40196| url-status = live| postscript = ;}} {{Cite news |first1=India |last1=McKinney |first2=Erica |last2=Portnoy |date=August 5, 2021 |title=Apple's Plan to &quot;Think Different&quot; About Encryption Opens a Backdoor to Your Private Life |url=https://www.eff.org/deeplinks/2021/08/apples-plan-think-different-about-encryption-opens-backdoor-your-private-life |access-date=August 6, 2021 |website=Electronic Frontier Foundation |language=en |archive-date=October 18, 2022 |archive-url=https://web.archive.org/web/20221018221139/https://www.eff.org/deeplinks/2021/08/apples-plan-think-different-about-encryption-opens-backdoor-your-private-life |url-status=live}}&lt;/ref&gt;.

Irlandiyanıń Maǵlıwmatlardı Qorǵaw Komissiyası Apple kompaniyasınıń óz platformasında maqsetli reklamalar menen jeke maǵlıwmatlardı qalay qayta isleytuǵının tekseriwden keyin, kompaniyanıń Evropa Awqamınıń GDPR nızamına boysınıwın izertlew ushın jeke turmıs tekseriwin basladı&lt;ref&gt;{{Cite news |date=July 3, 2019 |title=Irish Regulator Opens Third Privacy Probe Into Apple |publisher=Gadgets360 |url=https://gadgets.ndtv.com/apps/news/apple-ireland-data-protection-commissioner-privacy-investigation-2063517 |agency=Reuters |access-date=July 24, 2019 |archive-date=July 24, 2019 |archive-url=https://web.archive.org/web/20190724113326/https://gadgets.ndtv.com/apps/news/apple-ireland-data-protection-commissioner-privacy-investigation-2063517 |url-status=live|postscript=; }} {{Cite news |date=July 2, 2019 |title=Data Protection Commission opens privacy investigation into Apple |publisher=RTE |url=https://www.rte.ie/news/ireland/2019/0702/1059764-apple-privacy |access-date=July 24, 2019 |archive-date=July 24, 2019 |archive-url=https://web.archive.org/web/20190724113325/https://www.rte.ie/news/ireland/2019/0702/1059764-apple-privacy/ |url-status=live}}&lt;/ref&gt;.

2019-jıldıń dekabr ayında, qáwipsizlik izertlewshisi Brayan Krebs iPhone 11 Pro telefonında tiykarǵı ornalasıw xızmetleri qosılǵanda, barlıq jeke ornalasıw xızmetleri óshirilgen bolsa da, ekrannıń joqarǵı bóliminde ornalasıw xızmetleriniń qollanılıp atırǵanın bildiretuǵın kórsetkish belgisiniń kórinip turatuǵının anıqladı. Krebs bul jaǵdaydı eski modellerde qaytalay almadı hám Apple kompaniyasınan túsindirme soraǵanda, oǵan «Ornalasıw xızmetleri qosılǵan waqıtta status qatarında Ornalasıw xızmetleri belgishesiniń payda bolıwı kútilgen jaǵday. Bul belgishe Parametrlerde qosqıshı joq sistema xızmetleri ushın payda boladı» dep juwap berildi&lt;ref&gt;{{Web deregi | sáne = 2019-jıl 3-dekabr | bet = The iPhone 11 Pro's Location Data Puzzler| url = https://krebsonsecurity.com/2019/12/the-iphone-11-pros-location-data-puzzler/| at = Brian| familiya = Krebs| qaralǵan sáne = 2024-jıl 2-mart | jumıs = KrebsonSecurity| til = en-us| arxivsáne = 2024-jıl 2-mart | arxivurl = https://web.archive.org/web/20240302163635/https://krebsonsecurity.com/2019/12/the-iphone-11-pros-location-data-puzzler/| url-status = live}}&lt;/ref&gt;.
Keyinirek Apple bul jaǵdaydı anıǵıraq túsindirip, bul háreket belgili ellerde ultra keń diapazonlı texnologiyalarǵa baylanıslı nızamlarǵa sáykes keliw ushın ekenin ayttı. Apple bul texnologiyanı iPhone 11 Pro-dan baslap iPhone-larǵa engize baslaǵan edi. Olar «ultra keń diapazonlı texnologiyalarǵa sáykeslik hám onıń ornalasıw maǵlıwmatların qollanıwı tolıǵı menen qurılmanıń ózinde ámelge asırıladı hám Apple paydalanıwshınıń ornalasıw maǵlıwmatların jıynamaydı» dep toqtalıp ótti. Guardian Firewall qáwipsizlik kompaniyasınıń basshısı Uill Strafach ornalasıw maǵlıwmatlarınıń sırtqı serverge jiberilgenine hesh qanday dálil joq ekenin tastıyıqladı. Apple bul funkciya ushın jańa qosqısh qosıwǵa wáde berdi hám keyingi iOS versiyalarında paydalanıwshılarǵa Basqarıw orayındaǵı ornalasıw xızmetleri kórsetkishin basıp, qurılmanıń ornalasıwın qaysı xızmettiń paydalanıp atırǵanın kóriw múmkinshiligin berdi&lt;ref&gt;{{Web deregi | sáne = 2019-jıl 5-dekabr | bet = Apple says its ultra wideband technology is why newer iPhones appear to share location data, even when the setting is disabled| url = https://techcrunch.com/2019/12/05/apple-ultra-wideband-newer-iphones-location/| at = Zack| familiya = Whittaker| qaralǵan sáne = 2024-jıl 2-mart | jumıs = [[TechCrunch]]| til = en-us| arxivsáne = 2024-jıl 2-mart | arxivurl = https://web.archive.org/web/20240302163635/https://techcrunch.com/2019/12/05/apple-ultra-wideband-newer-iphones-location/| url-status = live}}&lt;/ref&gt;&lt;ref&gt;{{Web deregi | bet = Learn the meaning of the iPhone status icons| url = https://support.apple.com/guide/iphone/learn-the-meaning-of-the-status-icons-iphef7bb57dc/ios| qaralǵan sáne = 2024-jıl 2-mart | jumıs = iPhone User Guide| til = en-us| arxivsáne = 2024-jıl 2-mart | arxivurl = https://web.archive.org/web/20240302163635/https://support.apple.com/guide/iphone/learn-the-meaning-of-the-status-icons-iphef7bb57dc/ios| url-status = live}}&lt;/ref&gt;.

Bloomberg News tiń 2022-jıldıń 30-martında járiyalanǵan esabatlarına muwapıq, Apple ózlerin huqıq qorǵaw organlarınıń wákilleri sıpatında kórsetken hám jalǵan hújjetlerden paydalanǵan xakerlerge telefon nomerleri, fizikalıq mánziller hám IP mánziller sıyaqlı maǵlıwmatlardı bergen. Huqıq qorǵaw organlarınıń sorawlarında geyde haqıyqıy yaki oydan shıǵarılǵan lawazımlı tulǵalardıń jalǵan qolları da bolǵan. Bul ayıplawlar haqqında soraǵanda, Apple wákili xabarshını kompaniyanıń huqıq qorǵaw organları ushın nızamlar bólimine jiberdi. Bul bólimde bılay delingen: «Biz hárbir maǵlıwmat sorawın nızam jaǵınan tekseremiz hám huqıq qorǵaw organlarınıń sorawların tastıyıqlaw hám qasaqanalıqtı anıqlaw ushın rawajlanǵan sistemalar hám processlerden paydalanamız.»&lt;ref&gt;{{Cite news |last=Turton |first=William |date=March 30, 2022 |title=Apple and Meta Gave User Data to Hackers Who Used Forged Legal Requests |work=[[Yahoo! Finance]] |url=https://ca.finance.yahoo.com/news/apple-meta-gave-user-data-175918825.html |access-date=March 30, 2022 |archive-date=May 30, 2022 |archive-url=https://web.archive.org/web/20220530182914/https://ca.finance.yahoo.com/news/apple-meta-gave-user-data-175918825.html |url-status=live}}&lt;/ref&gt;

== Korporativ isler ==

=== Biznes baǵdarları ===
Apple ushın tiykarǵı baǵdarlar, hárbir finans jılınıń 24-sentyabrde juwmaqlanıwı boyınsha&lt;ref name=&quot;investor-relations&quot;&gt;{{Web deregi | bet = Investor Relations – Apple| url = https://investor.apple.com/investor-relations/default.aspx| qaralǵan sáne = 2023-jıl 13-noyabr | jumıs = investor.apple.com| arxivsáne = 2020-jıl 4-may | arxivurl = https://web.archive.org/web/20200504135459/https://investor.apple.com/investor-relations/default.aspx| url-status = live}}&lt;/ref&gt;&lt;ref name=&quot;sec-fillings&quot;&gt;{{Web deregi | bet = SEC Filings – Apple| url = https://investor.apple.com/sec-filings/default.aspx| qaralǵan sáne = 2023-jıl 13-noyabr | jumıs = investor.apple.com| arxivsáne = 2021-jıl 11-noyabr | arxivurl = https://web.archive.org/web/20211111032600/https://investor.apple.com/sec-filings/default.aspx| url-status = live}}&lt;/ref&gt;:
{| class=&quot;wikitable&quot; style=&quot;text-align:center;&quot;
! rowspan=&quot;2&quot; |'''Finans jılı''' 
! colspan=&quot;6&quot; |'''Tabıs kórsetkishleri''' 
! colspan=&quot;2&quot; |'''Tabıstan tıs kórsetkishler''' 
! rowspan=&quot;2&quot; |'''Derek'''
|-
!'''Ulıwma tabıs''' 
'''(mlrd AQSH dolları)''' 
!'''iPhone tabısı''' 
'''(mlrd AQSH dolları)'''
!'''Mac tabısı''' 
'''(mlrd AQSH dolları)'''
!'''iPad tabısı''' 
'''(mlrd AQSH dolları)'''
!'''Kiyiletuǵın qurılmalar,''' 
'''Úy hám Aksessuarlar tabısı (mlrd AQSH dolları)'''
!'''Xızmetler tabısı (mlrd AQSH dolları)''' 
!'''Taza payda (mlrd AQSH dolları)''' 
!'''Xızmetkerler sanı (mıń, tolıq''' 
'''shtatlı ekvivalent)'''
|-
|2011
|108
|45.9
|21.7
|19.1
|11.9
|9.3
|25.9
|60.4
|&lt;ref&gt;{{Web deregi | bet = 2011 10-K| url = https://d18rn0p25nwr6d.cloudfront.net/CIK-0000320193/64c7905f-0468-48d9-8f25-e6ec8f3b5e32.pdf| url-status = live| arxivurl = https://web.archive.org/web/20231113212509/https://d18rn0p25nwr6d.cloudfront.net/CIK-0000320193/64c7905f-0468-48d9-8f25-e6ec8f3b5e32.pdf| arxivsáne = 2023-jıl 13-noyabr | qaralǵan sáne = 2023-jıl 13-noyabr | jumıs = Apple}}&lt;/ref&gt;
|-
|2012
|156
|78.6
|23.2
|30.9
|10.7
|12.8
|41.7
|72.8
|&lt;ref&gt;{{Web deregi | bet = 2012 10-K| url = https://d1lge852tjjqow.cloudfront.net/CIK-0000320193/da2b9499-7462-4333-bc37-75212f65699e.pdf| url-status = live| arxivurl = https://web.archive.org/web/20231113212507/https://d1lge852tjjqow.cloudfront.net/CIK-0000320193/da2b9499-7462-4333-bc37-75212f65699e.pdf| arxivsáne = 2023-jıl 13-noyabr | qaralǵan sáne = 2023-jıl 13-noyabr | jumıs = Apple}}&lt;/ref&gt;
|-
|2013
|170
|91.2
|21.4
|31.9
|10.1
|16.0
|37.0
|80.3
|&lt;ref&gt;{{Web deregi | bet = 2013 10-K| url = https://d1lge852tjjqow.cloudfront.net/CIK-0000320193/e3115d1d-4246-45ae-94f2-f8e3762d8e3e.pdf| url-status = live| arxivurl = https://web.archive.org/web/20231109122616/http://d1lge852tjjqow.cloudfront.net/CIK-0000320193/e3115d1d-4246-45ae-94f2-f8e3762d8e3e.pdf| arxivsáne = 2023-jıl 9-noyabr | qaralǵan sáne = 2023-jıl 13-noyabr | jumıs = Apple}}&lt;/ref&gt;
|-
|2014
|182
|101
|24.0
|30.2
|8.3
|18.0
|39.5
|92.6
|&lt;ref&gt;{{Web deregi | bet = 2014 10-K| url = https://d1lge852tjjqow.cloudfront.net/CIK-0000320193/61236a14-a4e7-4bb2-8130-ddc2c66c9678.pdf| url-status = live| arxivurl = https://web.archive.org/web/20231113164631/https://d1lge852tjjqow.cloudfront.net/CIK-0000320193/61236a14-a4e7-4bb2-8130-ddc2c66c9678.pdf| arxivsáne = 2023-jıl 13-noyabr | qaralǵan sáne = 2023-jıl 13-noyabr | jumıs = Apple}}&lt;/ref&gt;
|-
|2015
|233
|155
|25.4
|23.2
|10.0
|19.9
|53.3
|110
|&lt;ref&gt;{{Web deregi | bet = 2015 10-K| url = https://d1lge852tjjqow.cloudfront.net/CIK-0000320193/fae19475-b538-441b-ab15-0a311f161ebb.pdf| url-status = live| arxivurl = https://web.archive.org/web/20231113164631/https://d1lge852tjjqow.cloudfront.net/CIK-0000320193/fae19475-b538-441b-ab15-0a311f161ebb.pdf| arxivsáne = 2023-jıl 13-noyabr | qaralǵan sáne = 2023-jıl 13-noyabr | jumıs = Apple}}&lt;/ref&gt;
|-
|2016
|215
|136
|22.8
|20.6
|11.1
|24.3
|45.6
|116
|&lt;ref&gt;{{Web deregi | bet = 2016 10-K| url = https://d18rn0p25nwr6d.cloudfront.net/CIK-0000320193/ffb58afc-aa5d-4b55-8d12-8e0937575a35.pdf| url-status = live| arxivurl = https://web.archive.org/web/20231113164631/https://d18rn0p25nwr6d.cloudfront.net/CIK-0000320193/ffb58afc-aa5d-4b55-8d12-8e0937575a35.pdf| arxivsáne = 2023-jıl 13-noyabr | qaralǵan sáne = 2023-jıl 13-noyabr | jumıs = Apple}}&lt;/ref&gt;
|-
|2017
|229
|139
|25.5
|18.8
|12.8
|32.7
|48.3
|123
|&lt;ref&gt;{{Web deregi | bet = 2017 10-K| url = https://d18rn0p25nwr6d.cloudfront.net/CIK-0000320193/ca6735cd-5ab7-4bb9-abf8-564739c3506b.pdf| url-status = live| arxivurl = https://web.archive.org/web/20231113164632/https://d18rn0p25nwr6d.cloudfront.net/CIK-0000320193/ca6735cd-5ab7-4bb9-abf8-564739c3506b.pdf| arxivsáne = 2023-jıl 13-noyabr | qaralǵan sáne = 2023-jıl 13-noyabr | jumıs = Apple}}&lt;/ref&gt;
|-
|2018
|265
|164
|25.1
|18.3
|17.3
|39.7
|59.3
|132
|&lt;ref&gt;{{Web deregi | bet = 2018 10-K| url = https://d18rn0p25nwr6d.cloudfront.net/CIK-0000320193/68027c6d-356d-46a4-a524-65d8ec05a1da.pdf| url-status = live| arxivurl = https://web.archive.org/web/20190412094749/https://d18rn0p25nwr6d.cloudfront.net/CIK-0000320193/68027c6d-356d-46a4-a524-65d8ec05a1da.pdf| arxivsáne = 2019-jıl 12-aprel | qaralǵan sáne = 2023-jıl 13-noyabr | jumıs = Apple}}&lt;/ref&gt;
|-
|2019
|260
|142
|25.7
|21.2
|24.4
|46.2
|55.2
|137
|&lt;ref&gt;{{Web deregi | bet = 2019 10-K| url = https://s2.q4cdn.com/470004039/files/doc_financials/2019/ar/_10-K-2019-(As-Filed).pdf| url-status = live| arxivurl = https://web.archive.org/web/20200505181714/https://s2.q4cdn.com/470004039/files/doc_financials/2019/ar/_10-K-2019-%28As-Filed%29.pdf| arxivsáne = 2020-jıl 5-may | qaralǵan sáne = 2023-jıl 13-noyabr | jumıs = Apple}}&lt;/ref&gt;
|-
|2020
|274
|137
|28.6
|23.7
|30.6
|53.7
|57.4
|147
|&lt;ref&gt;{{Web deregi | bet = 2020 10-K| url = https://s2.q4cdn.com/470004039/files/doc_financials/2020/ar/_10-K-2020-(As-Filed).pdf| url-status = live| arxivurl = https://web.archive.org/web/20231204044601/https://s2.q4cdn.com/470004039/files/doc_financials/2020/ar/_10-K-2020-(As-Filed).pdf| arxivsáne = 2023-jıl 4-dekabr | qaralǵan sáne = 2023-jıl 13-noyabr | jumıs = Apple}}&lt;/ref&gt;
|-
|2021
|365
|191
|35.1
|31.8
|38.3
|68.4
|94.6
|154
|&lt;ref&gt;{{Web deregi | bet = 2021 10-K| url = https://s2.q4cdn.com/470004039/files/doc_financials/2021/q4/_10-K-2021-(As-Filed).pdf| url-status = live| arxivurl = https://web.archive.org/web/20231127162909/https://s2.q4cdn.com/470004039/files/doc_financials/2021/q4/_10-K-2021-(As-Filed).pdf| arxivsáne = 2023-jıl 27-noyabr | qaralǵan sáne = 2023-jıl 13-noyabr | jumıs = Apple}}&lt;/ref&gt;
|-
|2022
|394
|205
|40.1
|29.2
|41.2
|78.1
|99.8
|164
|&lt;ref&gt;{{Web deregi | bet = 2022 10-K| url = https://s2.q4cdn.com/470004039/files/doc_financials/2022/q4/_10-K-2022-(As-Filed).pdf| url-status = live| arxivurl = https://web.archive.org/web/20231127162943/https://s2.q4cdn.com/470004039/files/doc_financials/2022/q4/_10-K-2022-(As-Filed).pdf| arxivsáne = 2023-jıl 27-noyabr | qaralǵan sáne = 2023-jıl 13-noyabr | jumıs = Apple}}&lt;/ref&gt;
|-
|2023
|383
|200
|29.3
|28.3
|39.8
|85.2
|96.9
|161
|&lt;ref&gt;{{Web deregi | bet = 2023 10-K| url = https://d18rn0p25nwr6d.cloudfront.net/CIK-0000320193/faab4555-c69b-438a-aaf7-e09305f87ca3.pdf| url-status = live| arxivurl = https://web.archive.org/web/20231127073643/https://d18rn0p25nwr6d.cloudfront.net/CIK-0000320193/faab4555-c69b-438a-aaf7-e09305f87ca3.pdf| arxivsáne = 2023-jıl 27-noyabr | qaralǵan sáne = 2023-jıl 13-noyabr | jumıs = Apple}}&lt;/ref&gt;
|-
|2024
|391
|201
|29.9
|26.6
|37.0
|96.1
|93.7
|164
|&lt;ref&gt;{{Web deregi | sáne = 2024-jıl 1-noyabr | bet = 2024 10-K| url = https://d18rn0p25nwr6d.cloudfront.net/CIK-0000320193/c87043b9-5d89-4717-9f49-c4f9663d0061.pdf| jumıs = Apple}}&lt;/ref&gt;
|}

=== Basshılıq ===

==== Joqarı basqarıw ====
2025-jıldıń 3-yanvar jaǵdayına muwapıq, Apple Inc. basqarıwı tómendegilerdi óz ishine aladı&lt;ref name=&quot;aaplLeadership&quot;&gt;{{Web deregi | bet = Apple Leadership| url = https://www.apple.com/leadership| qaralǵan sáne = 2025-jıl 3-yanvar | baspaxana = Apple Inc.| arxivsáne = 2025-jıl 4-yanvar | arxivurl = https://web.archive.org/web/20250104061052/https://www.apple.com/leadership/| url-status = live}}&lt;/ref&gt;:
* Tim Kuk (bas atqarıwshı direktor)
* Djeff Uilyams (bas operaciyalıq direktor)
* Kevan Parex (bas vice-prezident hám bas finans direktorı)
* Ketrin L. Adams (bas vice-prezident hám bas yurist)
* Eddi Kyu (bas vice-prezident – Internet Programmalıq támiynatı hám Xızmetleri)
* Kreyg Federigi (bas vice-prezident – Programmalıq támiynattı islep shıǵıw)
* Djon Djannandrea (bas vice-prezident – Mashinalıq oqıtıw hám Jasalma intellekt strategiyası)
* Deyrdre O'Brayen (bas vice-prezident – Usaqlap satıw + Adamlar)
* Djon Ternus (bas vice-prezident – Apparatlıq támiynattı islep shıǵıw)
* Greg Djozvyak (bas vice-prezident – Dúnya júzilik marketing)
* Djonni Srudji (bas vice-prezident – Apparatlıq texnologiyalar)
* Sabix Xan (bas vice-prezident – Operaciyalar)

==== Direktorlar keńesi ====
2023-jıldıń 20-yanvar jaǵdayına muwapıq, Apple Inc. direktorlar keńesi tómendegilerdi óz ishine aladı:&lt;ref name=&quot;aaplLeadership&quot; /&gt;
* Artur D. Levinson (basshı)
* Tim Kuk (atqarıwshı direktor hám bas atqarıwshı direktor)
* Djeyms A. Bell
* Aleks Gorski
* Andrea Yung
* Monika Lozano
* Ronald Shugar
* Syuzan Vagner

==== Aldıńǵı bas atqarıwshı direktorlar ====
# Maykl Skott (1977–1981)
# Mayk Markulla (1981–1983)
# Djon Skalli (1983–1993)
# Maykl Spindler (1993–1996)
# Gil Amelio (1996–1997)
# [[Stiv Djobs]] (1997–2011)

=== Iyelik ===
2024-jıldıń 30-dekabr jaǵdayına muwapıq, Apple kompaniyasınıń eń iri akcionerleri&lt;ref&gt;{{Web deregi | bet = Apple Inc. (AAPL) Stock Major Holders – Yahoo Finance| url = https://finance.yahoo.com/quote/AAPL/holders/| qaralǵan sáne = 2024-jıl 6-mart | jumıs = finance.yahoo.com| til = en-US| arxivsáne = 2020-jıl 3-iyun | arxivurl = https://web.archive.org/web/20200603173427/https://finance.yahoo.com/quote/AAPL/holders/| url-status = live}}&lt;/ref&gt;:

* The Vanguard Group (1,400,000,000 akciya, 9.29%)
* BlackRock (1,120,000,0000 akciya, 7.48%)
* State Street Corporation (595,500,000 akciya, 3.96%)
* Fidelity Investments (341,640,000 akciya, 2.27%)
* Geode Capital Management (340,160,000 akciya, 2.26%)
* Berkshire Hathaway (300,000,000 akciya, 2.00%)
* Morgan Stanley (238,260,000 akciya, 1.59%)
* T. Rowe Price (220,110,000 akciya, 1.47%)
* Norges Bank (187,160,000 akciya, 1.25%)
* JPMorgan Chase (183,010,000 akciya, 1.22%)

=== Korporativ mádeniyat ===
[[Fayl:Steve Wozniak and Andy Hertzfeld 1985.jpg|thumb|Tiykarın salıwshılardıń biri Stiv Voznyak hám Macintosh injeneri Endi Xercfeld 1985-jılı Apple paydalanıwshılar toparı baylanıs klubına qatnastı.]]
[[Fayl:Colleges with the most alumni at Apple.png|upright=1.25|thumb|right|Bul universitetler Apple xızmetkerlerine aylanǵan eń kóp pitkeriwshilerdi shıǵardı.]]
Apple 1970-jılları qurılǵan, dástúrli korporativ mádeniyat túsiniklerine qarsı shıqqan bir neshe júdá tabıslı kompaniyalardıń biri. Djobs kóbinese Apple Fortune 500 kompaniyasına aylanǵannan keyin de keńsede jalań ayaq júretuǵın edi. «1984» televiziyalıq reklaması waqtına kelip, Appledıń rásmiy emes mádeniyatı onı básekileslerinen ajıratıp turatuǵın tiykarǵı ózgeshelik bolıp qaldı&lt;ref&gt;{{Web deregi | familiya = Deutschman| at = Alan| sáne = 2000-jıl 11-oktyabr | bet = The once and future Steve Jobs| url = http://www.salon.com/technology/books/2000/10/11/jobs_excerpt| url-status = live| arxivurl = https://web.archive.org/web/20101202183854/http://www.salon.com/technology/books/2000/10/11/jobs_excerpt| arxivsáne = 2010-jıl 2-dekabr | qaralǵan sáne = 2010-jıl 22-noyabr | jumıs = [[Salon.com]]}}&lt;/ref&gt;. Fortune jurnalınıń 2011-jılǵı esabına sáykes, bul kóp milletli korporaciyadan góre startapqa uqsas korporativ mádeniyatqa alıp keldi&lt;ref name=&quot;Fortune1&quot;&gt;{{Cite news |last=Lashinsky |first=Adam |date=August 25, 2011 |title=How Apple works: inside the world's largest startup |work=[[Fortune (magazine)|Fortune]] |publisher=[[CNN]] |url=http://tech.fortune.cnn.com/2011/08/25/how-apple-works-inside-the-worlds-biggest-startup |url-status=dead |access-date=November 14, 2011 |archive-url=https://web.archive.org/web/20111113121932/http://tech.fortune.cnn.com/2011/08/25/how-apple-works-inside-the-worlds-biggest-startup |archive-date=November 13, 2011}}&lt;/ref&gt;. 2017-jılǵı intervyude Voznyak jaslıǵında Star Trek-ti kóriw hám Star Trek konvenciyalarına qatnasıwdıń Appledı birge qurıwǵa ilham bergenin atap ótti&lt;ref&gt;[https://www.huffingtonpost.com/entry/interview-steve-wozniak-on-sci-fi-comic-books-and_us_58f7e86de4b081380af51897 Huffingtonpost Interview: Steve Wozniak on Sci-Fi, Comic Books, and How Star Trek Shaped the Future] {{Webarxiv|url=https://web.archive.org/web/20170918211621/http://www.huffingtonpost.com/entry/interview-steve-wozniak-on-sci-fi-comic-books-and_us_58f7e86de4b081380af51897 |date=September 18, 2017 }}. April 19, 2017.&lt;/ref&gt;.

Kompaniya ósip, hár túrli pikirdegi bas atqarıwshı direktorlar tárepinen basqarılǵanlıqtan, ayırım ǵalaba xabar quralları onıń dáslepki ayrım ózgesheliklerin joytqanın aytıp ótti&lt;ref&gt;{{Web deregi | familiya = Murphy| at = Margi| sáne = 2018-jıl 31-iyul | bet = Has the Apple brand really lost its bite?| url = https://www.smh.com.au/business/companies/has-the-apple-brand-really-lost-its-bite-20180731-p4zujl.html| qaralǵan sáne = 2024-jıl 12-oktyabr | jumıs = The Sydney Morning Herald| til = en}}&lt;/ref&gt;&lt;ref&gt;{{Cite magazine |last=Levy |first=Steven |date=2022-05-06 |title=Apple Has Lost Its Soul. But Who Cares? |url=https://www.wired.com/story/plaintext-apple-soul-who-cares/ |access-date=2024-10-12 |magazine=Wired |language=en-US |issn=1059-1028}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |date=2021-10-04 |title=A decade after Steve Jobs's death, has Apple lost its magic? |url=https://economictimes.indiatimes.com/magazines/panache/a-decade-after-steve-jobss-death-has-apple-lost-its-magic/articleshow/86753764.cms?from=mdr |access-date=2024-10-12 |work=The Economic Times |issn=0013-0389}}&lt;/ref&gt;&lt;ref&gt;{{Web deregi | familiya = Shirky| at = Clay| sáne = 2022-jıl 1-may | bet = Apple Inc., 'After Steve'| url = https://www.nytimes.com/2022/05/01/books/review/after-steve-tripp-mickle.html| qaralǵan sáne = 2024-jıl 12-oktyabr | jumıs = [[The New York Times]]}}&lt;/ref&gt;. Soǵan qaramastan, ol óziniń jeke qábiletlerdi hám joqarı sapanı qollap-quwatlaw reputaciyasın saqlap qaldı, bul bolsa talantlı xızmetkerlerdi, ásirese Djobs qaytıp kelgennen keyin, isenimli túrde tarttı&lt;ref&gt;{{Web deregi | familiya = Haden| at = Jeff| sáne = 2023-jıl 9-mart | bet = 27 Years Ago, Steve Jobs Said the Best Employees Focus on Content, Not Process. Research Shows He Was Right| url = https://www.inc.com/jeff-haden/27-years-ago-steve-jobs-said-best-employees-focus-on-content-not-process-workplace-research-shows-he-was-right.html| qaralǵan sáne = 2024-jıl 13-oktyabr | jumıs = [[Inc. (magazine)|Inc.]]}}&lt;/ref&gt;. Kóplegen Apple xızmetkerleri Djobs qatnaspaǵan joybarlardıń basqalarǵa qaraǵanda kóbirek waqıt alatuǵının bildirgen&lt;ref name=&quot;cultofmacwork&quot;&gt;{{Web deregi | familiya = Brownlee| at = John| sáne = 2010-jıl 7-iyul | bet = What It's Like To Work At Apple| url = http://www.cultofmac.com/what-its-like-to-work-at-apple| jumıs = [[Cult of Mac]]| qaralǵan sáne = 2010-jıl 10-noyabr | arxivsáne = 2011-jıl 25-iyul | arxivurl = https://web.archive.org/web/20110725052719/http://www.cultofmac.com/what-its-like-to-work-at-apple| url-status = live}}&lt;/ref&gt;.

Apple Fellows baǵdarlaması xızmetkerlerge jeke kompyuterler tarawındaǵı ayrıqsha texnikalıq yamasa basshılıq úlesleri ushın sıylıqlar beredi. Alıwshılar qatarına Bill Atkinson&lt;ref name=&quot;hertzfeld&quot;&gt;[[Andy Hertzfeld|Hertzfeld, Andy]]. [http://www.folklore.org/StoryView.py?project=Macintosh&amp;story=Credit_Where_Due.txt Credit Where Due] {{Webarxiv|url=https://web.archive.org/web/20140326024714/http://www.folklore.org/StoryView.py?project=Macintosh|date=March 26, 2014}}, ''Folklore.org'', January 1983. Retrieved May 26, 2006.&lt;/ref&gt;, Stiv Kaps&lt;ref&gt;{{Cite news |title=Newton Hall of Fame! |url=https://msu.edu/~luckie/hallofame.htm |newspaper=Technology at Msu |date=August 7, 2015 |access-date=March 26, 2019 |archive-date=March 26, 2019 |archive-url=https://web.archive.org/web/20190326202443/https://msu.edu/~luckie/hallofame.htm |url-status=live}}&lt;/ref&gt;, Rod Xolt&lt;ref name=&quot;hertzfeld&quot; /&gt; Alan Key,&lt;ref name=&quot;yoyow&quot;&gt;Eisenhart, Mary. [http://www.yoyow.com/marye/mtstories/kawasaki.html Fighting Back For Mac] {{Webarxiv|url=https://web.archive.org/web/20170525081647/http://www.yoyow.com/marye/mtstories/kawasaki.html |date=May 25, 2017 }}, ''MicroTimes'', 1997. Retrieved May 26, 2006.&lt;/ref&gt;&lt;ref&gt;[[Andy Hertzfeld|Hertzfeld, Andy]]. [http://www.folklore.org/StoryView.py?project=Macintosh&amp;story=Leave_Of_Absence.txt Leave of Absence] {{Webarxiv|url=https://web.archive.org/web/20140326024714/http://www.folklore.org/StoryView.py?project=Macintosh|date=March 26, 2014}}, ''Folklore.org'', March 1984. Retrieved May 26, 2006.&lt;/ref&gt;, Gay Kavasaki&lt;ref name=&quot;yoyow&quot; /&gt;&lt;ref&gt;Kawakami, John. [http://www.mactech.com/articles/mactech/Vol.11/11.09/Sep95Newsbits/index.html Apple Taps Guy Kawasaki For Apple Fellows Program] {{Webarxiv|url=https://web.archive.org/web/20170903042644/http://www.mactech.com/articles/mactech/Vol.11/11.09/Sep95Newsbits/index.html|date=September 3, 2017}}, ''[[MacTech]]'', September 1995. Retrieved May 26, 2006.&lt;/ref&gt;, Al Alkorn&lt;ref&gt;{{Cite news |last=Montfort |first=Nick |title=Wired 4.10: Spawn of Atari |url=https://www.wired.com/wired/archive/4.10/atari.html |access-date=March 5, 2017 |archive-date=November 3, 2012 |archive-url=https://web.archive.org/web/20121103195502/http://www.wired.com/wired/archive/4.10/atari.html |url-status=live}}&lt;/ref&gt;, Don Norman&lt;ref name=&quot;yoyow&quot; /&gt; Rich Peydj,&lt;ref name=&quot;hertzfeld&quot; /&gt; Stiv Voznyak,&lt;ref name=&quot;hertzfeld&quot; /&gt; hám Fil Shiller kiredi.&lt;ref&gt;{{Web deregi | bet = Phil Schiller advances to Apple Fellow| url = https://www.apple.com/newsroom/2020/08/phil-schiller-advances-to-apple-fellow| qaralǵan sáne = 2020-jıl 9-avgust | jumıs = Apple Newsroom| til = en-US| arxivsáne = 2020-jıl 8-avgust | arxivurl = https://web.archive.org/web/20200808213814/https://www.apple.com/newsroom/2020/08/phil-schiller-advances-to-apple-fellow/| url-status = live}}&lt;/ref&gt;,

Djobs xızmetkerlerdiń óz tarawınan tısqarı funkciyalarǵa tartılmaytuǵın qánigeler bolıwın maqset etken. Mısalı, Ron Djonson — 2011-jıldıń 1-noyabrine shekem Usaqlap satıw operaciyaları boyınsha bas vice-prezident — dúkan ornın tańlaw, dúkanda xızmet kórsetiw hám dúkan dúzilisine juwapker bolǵan, biraq óz dúkanlarındaǵı tovar qorına baqlaw júrgizbegen. Bul jumıstı jetkerip beriw sistemasın basqarıw tájiriybesine iye bolǵan Tim Kuk ámelge asırǵan&lt;ref name=&quot;Lashinsky2011&quot;&gt;{{Cite news |last=Lashinsky |first=Adam |title=How Apple works: Inside the world's biggest startup – Fortune Tech |publisher=Tech.fortune.cnn.com |url=http://tech.fortune.cnn.com/2011/08/25/how-apple-works-inside-the-worlds-biggest-startup |url-status=dead |access-date=December 24, 2011 |archive-url=https://web.archive.org/web/20120102064844/http://tech.fortune.cnn.com/2011/08/25/how-apple-works-inside-the-worlds-biggest-startup |archive-date=January 2, 2012}}&lt;/ref&gt;. Apple juwapkershilikti qatań túrde ámelge asırıwı menen belgili. Hárbir joybardıń Apple jargonında «tikkeley juwapker adam» yamasa «DRI» bar&lt;ref name=&quot;Fortune1&quot; /&gt;&lt;ref&gt;{{Cite book |last1=Lichty |first1=Ron |title=Managing the Unmanageable: Rules, Tools, and Insights for Managing Software |last2=Mantle |first2=Mickey |page=207}}&lt;/ref&gt;. Basqa iri AQSH kompaniyalarınan ayırmashılıǵı, Apple basshılar ushın basqa bas atqarıwshı direktorlar paydalanatuǵın golf klubları yamasa kompaniya samolyotinen jeke paydalanıw sıyaqlı qosımsha tólemlerdi óz ishine almaytuǵın salıstırmalı túrde ápiwayı kompensaciya siyasatın usınadı. Kompaniya ádette hár eki jılda bir ret basshılarǵa akciya opcionların beredi&lt;ref&gt;{{Web deregi | sáne = 2012-jıl 27-dekabr | bet = Apple CEO gets modest 2012 pay after huge 2011| url = http://www.ctvnews.ca/sci-tech/apple-ceo-gets-modest-2012-pay-after-huge-2011-1.1092906| qaralǵan sáne = 2012-jıl 27-dekabr | arxivsáne = 2023-jıl 27-iyun | arxivurl = https://web.archive.org/web/20230627232805/https://www.ctvnews.ca/sci-tech/apple-ceo-gets-modest-2012-pay-after-huge-2011-1.1092906| url-status = live}}&lt;/ref&gt;.

2015-jılı Apple kompaniyasında 110,000 tolıq shtatlı xızmetker bolǵan. Keyingi jılı bul san 116,000 ǵa jetken, bul aytarlıqtay jumısqa alıw páseyiwin kórsetedi, tiykarınan birinshi ret túsimniń tómenlewine baylanıslı. Apple óz xızmetkerleriniń neshewi usaqlap satıwda isleytuǵının anıq kórsetpeydi, biraq 2014-jılǵı SEC esabatında xızmetkerler bazasınıń shama menen yarımı ekenligi aytılǵan&lt;ref&gt;{{Web deregi | familiya = Leswing| at = Kif| sáne = 2016-jıl 27-oktyabr | bet = Apple added only 6,000 people last year – its slowest growth since 2009| url = http://nordic.businessinsider.com/apple-hired-only-6000-people-fin-fy-2016-2016-10| qaralǵan sáne = 2017-jıl 29-may | jumıs = [[Business Insider]]| arxivsáne = 2018-jıl 26-sentyabr | arxivurl = https://web.archive.org/web/20180926130646/https://nordic.businessinsider.com/apple-hired-only-6000-people-fin-fy-2016-2016-10| url-status = live}}&lt;/ref&gt;. 2017-jıldıń sentyabr ayında Apple 123,000 nan aslam tolıq shtatlı xızmetkeri bar ekenligin járiyaladı&lt;ref&gt;{{Cite news |date=November 3, 2017 |title=BRIEF-Apple says had 123,000 full-time employees as of Sept. 30 |work=[[Reuters]] |url=https://www.reuters.com/article/brief-apple-says-had-123000-full-time-em/brief-apple-says-had-123000-full-time-employees-as-of-sept-30-idUSFWN1N914R |access-date=November 9, 2017 |archive-date=July 13, 2023 |archive-url=https://web.archive.org/web/20230713025416/https://www.reuters.com/article/brief-apple-says-had-123000-full-time-em/brief-apple-says-had-123000-full-time-employees-as-of-sept-30-idUSFWN1N914R |url-status=live}}&lt;/ref&gt;.

Apple kúshli korporativ qupıyalıq mádeniyatına iye hám Milliy qáwipsizlik agentligi, Federallıq tergew byurosı hám AQSH Qupıya xızmetinen kadrlar jıynaytuǵın informaciya aǵıp ketiwine qarsı Global qáwipsizlik komandasına iye&lt;ref&gt;{{Web deregi | familiya = Turton| at = William| sáne = 2017-jıl 20-iyun | bet = Leaked recording: Inside Apple's global war on leakers| url = https://theoutline.com/post/1766/leaked-recording-inside-apple-s-global-war-on-leakers| qaralǵan sáne = 2017-jıl 20-iyun | jumıs = [[The Outline (website)|The Outline]]| arxivsáne = 2023-jıl 20-sentyabr | arxivurl = https://web.archive.org/web/20230920003844/https://theoutline.com/post/1766/leaked-recording-inside-apple-s-global-war-on-leakers| url-status = live}}; {{Web deregi | at = Dani| familiya = Deahl| bet = Internal Apple presentation on how to handle leaks gets leaked| url = https://www.theverge.com/2017/6/20/15837522/apple-internal-presentation-leaks| jumıs = [[The Verge]]| sáne = 2017-jıl 20-iyun | qaralǵan sáne = 2017-jıl 20-iyun | arxivsáne = 2023-jıl 13-iyul | arxivurl = https://web.archive.org/web/20230713023601/https://www.theverge.com/2017/6/20/15837522/apple-internal-presentation-leaks| url-status = live}}; {{Web deregi | at = Benjamin| familiya = Mayo| bet = Report details Apple's efforts to increase product secrecy, more leaks from Apple campus than supply chain in 2016| url = https://9to5mac.com/2017/06/20/apple-product-secrecy-leaks-leaked-meeting| jumıs = [[9to5Mac]]| sáne = 2017-jıl 20-iyun | qaralǵan sáne = 2017-jıl 20-iyun | arxivsáne = 2017-jıl 20-iyun | arxivurl = https://web.archive.org/web/20170620225032/https://9to5mac.com/2017/06/20/apple-product-secrecy-leaks-leaked-meeting/| url-status = live}}&lt;/ref&gt;. 2017-jıldıń dekabr ayında Glassdoor Appledıń jumıs islew ushın 48-orındaǵı eń jaqsı orın ekenligin málimledi. Kompaniya dáslep 2009-jılı 19-orınǵa kirgen, 2012-jılı 10-orınǵa shekem kóterilgen hám keyingi jıllarda tómenlep barǵan&lt;ref&gt;{{Web deregi | familiya = Lovejoy| at = Ben| sáne = 2017-jıl 6-dekabr | bet = Facebook named Glassdoor's 'best place to work' as Apple falls 48 places to No. 84| url = https://9to5mac.com/2017/12/06/apple-glassdoor-rating-2017-2018| qaralǵan sáne = 2017-jıl 14-dekabr | jumıs = [[9to5Mac]]| arxivsáne = 2017-jıl 15-dekabr | arxivurl = https://web.archive.org/web/20171215110749/https://9to5mac.com/2017/12/06/apple-glassdoor-rating-2017-2018/| url-status = live}}; {{Web deregi | at = Joe| familiya = Rossignol| bet = Apple Plummets to Lowest Ranking Ever in Glassdoor's Annual List of Best Places to Work| url = https://www.macrumors.com/2017/12/06/apple-drops-on-best-of-glassdoor| jumıs = [[MacRumors]]| sáne = 2017-jıl 6-dekabr | qaralǵan sáne = 2017-jıl 14-dekabr | arxivsáne = 2017-jıl 15-dekabr | arxivurl = https://web.archive.org/web/20171215053427/https://www.macrumors.com/2017/12/06/apple-drops-on-best-of-glassdoor/| url-status = live}}&lt;/ref&gt;. 2023-jılı Bloomberg tiń Mark Gurman Appledıń Izertlew dizayn toparı (XDG) bar ekenligin ashtı, ol Apple Watch qa glyukozanı baqlaw funkciyasın qosıw ústinde jumıs alıp barǵan. Gurman XDG dı Alphabet tiń X «ay túsiretuǵın zavodı» menen salıstırdı&lt;ref&gt;{{Cite news |last=Gurman |first=Mark |author-link=Mark Gurman (journalist) |date=February 26, 2023 |title=Apple's Secret 'XDG' Team Is Working on More Than Just a Glucose Monitor |language=en |work=Bloomberg.com |url=https://www.bloomberg.com/news/newsletters/2023-02-26/apple-aapl-exploratory-design-group-xdg-no-prick-glucose-tracker |access-date=February 28, 2023 |archive-date=February 28, 2023 |archive-url=https://web.archive.org/web/20230228003203/https://www.bloomberg.com/news/newsletters/2023-02-26/apple-aapl-exploratory-design-group-xdg-no-prick-glucose-tracker |url-status=live}}&lt;/ref&gt;.

=== Keńseler ===
Apple Inc. kompaniyasınıń dúnya júzilik korporativ bas keńsesi Kaliforniyanıń Silikon oypatlıǵınıń ortasında, Kupertino qalasında jaylasqan Apple Park te ornalasqan. Bul jer átirapı bir mil (1.6 km) bolǵan úlken dóńgelek jer ústi imaratı. Imarat 2017-jıldıń aprel ayında ashılǵan hám 12,000 nan aslam xızmetkerdi jumıs penen támiyinleydi. Apple diń teń tiykarshısı Stiv Djobs Apple Park tiń biznes parkinen góre tábiyat qorǵawxanasına uqsawın qáledi hám 2011-jıldıń iyun ayında óziniń qaytıs bolıwınan aldınǵı aqırǵı jámiyetlik sózinde usı usınıstı beriw ushın Kupertino qala keńesine jeke ózi keldi.
[[Fayl:Apple Headquarters in Cupertino.jpg|thumb|Dáslepki Apple Campus tiń kóshe mákan jayı: 1 Infinite Loop, Sunnyvale, California.]]
Apple sonday-aq Apple Campus ten (1 Infinite Loop mákan jayı menen de belgili) jumıs alıp baradı. Bul Kupertinoda jaylasqan altı imarattan ibarat kompleks bolıp, ulıwma maydanı 850,000 kvadrat fut (79,000 m²) di quraydı hám Apple Park ten shama menen 1 mil (1.6 km) qubla-batısta jaylasqan&lt;ref&gt;{{Cite news |last=Simonson |first=Sharon |date=October 2, 2005 |title=Apple gobbles up Cupertino office space |url=http://sanjose.bizjournals.com/sanjose/stories/2005/10/03/story4.html |access-date=July 31, 2006 |archive-date=August 11, 2010 |archive-url=https://web.archive.org/web/20100811164932/http://sanjose.bizjournals.com/sanjose/stories/2005/10/03/story4.html |url-status=live}}&lt;/ref&gt;. Apple Campus 1993-jılı ashılǵannan baslap 2017-jılı Apple Park ashılǵanǵa shekem kompaniyanıń bas keńsesi bolǵan. 1–6 Infinite Loop mákan jayında jaylasqan imaratlar oraylıq jasıl maydan átirapında dóńgelek formada jaylasqan bolıp, bul dizayn universitet dizaynına uqsas.

Apple Park hám Apple Campus ten tısqarı, Apple Kupertino qalası boylap jaylasqan qosımsha otız keńse imaratın iyeleydi. Buǵan aldınǵı úsh bas keńse de kiredi: 1977-jıldan 1978-jılǵa shekem Stephens Creek Three, 1978-jıldan 1982-jılǵa shekem Bandley One hám 1982-jıldan 1993-jılǵa shekem Mariani One&lt;ref&gt;{{Web deregi | familiya = Steeber| at = Michael| sáne = 2017-jıl 13-noyabr | bet = Before the spaceship: A look back at the previous campuses that Apple called home| url = https://9to5mac.com/2017/11/13/apple-original-campus-headquarters| qaralǵan sáne = 2022-jıl 7-yanvar | jumıs = 9to5Mac| til = en-US| arxivsáne = 2022-jıl 8-yanvar | arxivurl = https://web.archive.org/web/20220108225101/https://9to5mac.com/2017/11/13/apple-original-campus-headquarters/| url-status = live}}&lt;/ref&gt;. Ulıwma alǵanda, Apple qaladaǵı bar bolǵan keńse maydanınıń derlik 40% in iyeleydi&lt;ref&gt;{{Web deregi | familiya = Simonson| at = Sharon| sáne = 2005-jıl 30-sentyabr | bet = Apple gobbles up Cupertino office space| url = http://sanjose.bizjournals.com/sanjose/stories/2005/10/03/story4.html?page=1| qaralǵan sáne = 2010-jıl 11-may | jumıs = San Jose Business Journal| arxivsáne = 2006-jıl 20-mart | arxivurl = https://web.archive.org/web/20060320204822/http://sanjose.bizjournals.com/sanjose/stories/2005/10/03/story4.html?page=1| url-status = live}}&lt;/ref&gt;.

Apple kompaniyasınıń Evropa, Orta Shıǵıs hám Afrika (EMEA) boyınsha bas keńsesi Irlandiyanıń qublasında jaylasqan Kork qalasındaǵı Hollyhill kampusında ornalasqan&lt;ref&gt;{{Web deregi | familiya = Shead| at = Sam| bet = We went to see Apple's European HQ in Ireland — here's what we found| url = https://www.businessinsider.com/apples-growing-irish-empire-in-pictures-2016-2| qaralǵan sáne = 2022-jıl 7-yanvar | jumıs = Business Insider| til = en-US| arxivsáne = 2022-jıl 7-yanvar | arxivurl = https://web.archive.org/web/20220107223809/https://www.businessinsider.com/apples-growing-irish-empire-in-pictures-2016-2| url-status = live}}&lt;/ref&gt;. 1980-jılı ashılǵan bul orayda 5,500 adam jumıs isleydi hám ol Apple kompaniyasınıń AQSHtan tısqarıdaǵı birinshi ornı bolǵan&lt;ref&gt;{{Web deregi | sáne = 2011-jıl 6-oktyabr | bet = Irish Examiner Article| url = http://www.irishexaminer.com/ireland/kfgbsnsnmhoj/rss2| qaralǵan sáne = 2012-jıl 21-aprel | jumıs = [[Irish Examiner]]| arxivsáne = 2012-jıl 11-iyul | arxivurl = https://web.archive.org/web/20120711192309/http://www.irishexaminer.com/ireland/kfgbsnsnmhoj/rss2/| url-status = dead}}&lt;/ref&gt;. Appledıń xalıqaralıq satıw hám tarqatıw bólimleri Korktegi usı kampustan jumıs alıp baradı&lt;ref&gt;{{Web deregi | bet = Bloomberg Businessweek Profile of Apple Sales International| url = http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=26016763l| arxivurl = https://web.archive.org/web/20130501232104/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=26016763l| url-status = dead| arxivsáne = 2013-jıl 1-may | qaralǵan sáne = 2012-jıl 18-aprel | jumıs = [[Bloomberg Businessweek]]}}{{Verify source|date=November 2017}}; {{Web deregi | bet = Apple's Irish website with contact information for Apple Distribution International at Cork| url = https://www.apple.com/ie/contact| qaralǵan sáne = 2012-jıl 18-aprel | jumıs = [[Apple.com]]| arxivsáne = 2012-jıl 14-aprel | arxivurl = https://web.archive.org/web/20120414024251/http://www.apple.com/ie/contact/| url-status = live}}&lt;/ref&gt;.

Apple kompaniyasınıń Texas shtatınıń Ostin qalası janında eki kampusı bar: 2014-jılı ashılǵan 216,000 kvadrat futlıq (20,100 m²) kampusta Apple kremniyi ústinde jumıs alıp baratuǵın&lt;ref&gt;{{Web deregi | familiya = Goel| at = Vindu| sáne = 2016-jıl 20-noyabr | bet = How Apple Empowers, and Employs, the American Working Class| url = https://www.nytimes.com/2016/11/21/technology/how-apple-empowers-and-employs-the-american-working-class.html| url-access = limited| arxivurl = https://ghostarchive.org/archive/20220101/https://www.nytimes.com/2016/11/21/technology/how-apple-empowers-and-employs-the-american-working-class.html| arxivsáne = 2022-jıl 1-yanvar | qaralǵan sáne = 2017-jıl 14-iyul | jumıs = [[The New York Times]]}}{{cbignore}}&lt;/ref&gt; 500 injener jumıs isleydi hám 2021-jılı ashılǵan 1.1 million kvadrat futlıq (100,000 m²) kampusta 6,000 adam texnikalıq qollap-quwatlaw, jetkerip beriw sistemasın basqarıw, onlayn dúkan mazmunın saylaw hám Apple Maps maǵlıwmatların basqarıw boyınsha jumıs alıp baradı. Kompaniyanıń sonday-aq Bolder (Kolorado), Kalver-Siti (Kaliforniya), Gercliya (Izrail), London, Nyu-York, Pittsburg, San-Diego hám Sietlde de bir neshe júzlegen adamdı jumıs penen támiyinleytuǵın basqa da orınları bar&lt;ref&gt;{{Cite news |last1=Tsang |first1=Amie |last2=Satariano |first2=Adam |date=December 13, 2018 |title=Apple to Add $1 Billion Campus in Austin, Tex., in Broad U.S. Hiring Push |language=en-US |work=The New York Times |url=https://www.nytimes.com/2018/12/13/business/apple-austin-campus.html |url-status=live |url-access=subscription |access-date=January 7, 2022 |archive-url=https://web.archive.org/web/20181213121245/https://www.nytimes.com/2018/12/13/business/apple-austin-campus.html |archive-date=December 13, 2018 |issn=0362-4331}}; {{Cite news |title=Apple CEO Tim Cook to inaugurate new Israeli headquarters next week |url=http://www.jpost.com/Israel-News/New-Tech/Apple-CEO-Tim-Cook-to-inaugurate-new-Israeli-headquarters-next-week-390866 |access-date=February 12, 2015 |website=[[The Jerusalem Post]] |archive-date=June 27, 2023 |archive-url=https://web.archive.org/web/20230627235000/https://www.jpost.com/Israel-News/New-Tech/Apple-CEO-Tim-Cook-to-inaugurate-new-Israeli-headquarters-next-week-390866 |url-status=live}}&lt;/ref&gt;.

=== Sud isleri ===
Apple óz jumısın baslaǵannan berli hár túrli huqıqıy processler hám talaplarǵa qatnasıp kelgen&lt;ref&gt;{{Web deregi | bet = Federal Court Cases Involving Apple, Inc| url = https://www.docketalarm.com/cases/AllNaturesOfSuit/Apple%2C%20Inc.| qaralǵan sáne = 2014-jıl 10-may | baspaxana = Docket Alarm, Inc.| arxivsáne = 2014-jıl 6-iyul | arxivurl = https://web.archive.org/web/20140706223129/https://www.docketalarm.com/cases/AllNaturesOfSuit/Apple%2C%20Inc./| url-status = live}}&lt;/ref&gt;. Ásirese, Apple óziniń intellektual múlk huqıqların belsendi hám qatań túrde qorǵaytuǵını menen tanılǵan hám bunı ózi de járiyalaydı. Sud isleriniń ayırım mısalları - Apple Samsung qa qarsı, Apple Microsoft ke qarsı, Motorola Mobility Apple Inc. ke qarsı hám Apple Corps Apple Computer ge qarsı shaǵımlar. Sonday-aq, Apple kóp márte intellektual múlk huqıqların buzǵanı ushın ayıplanıwlarǵa qarsı ózin qorǵawǵa májbúr bolǵan. Olardıń kópshiligi sudlar tárepinen patent trolleri dep atalatuǵın qabıq kompaniyalar sıpatında biykar etilgen, sebebi nızamda kórsetilgen patentlerdiń haqıyqıy qollanılǵanına hesh qanday dálil tabılmaǵan&lt;ref&gt;{{Web deregi | familiya = Mullin| at = Joe| sáne = 2016-jıl 26-yanvar | bet = Patent troll VirnetX wants jury to give it a half-billion dollars of Apple's cash| url = https://arstechnica.com/tech-policy/2016/01/virnetx-kicks-off-final-massive-patent-trolling-attempt-vs-apple| qaralǵan sáne = 2017-jıl 23-mart | jumıs = [[Ars Technica]]| arxivsáne = 2017-jıl 24-mart | arxivurl = https://web.archive.org/web/20170324173704/https://arstechnica.com/tech-policy/2016/01/virnetx-kicks-off-final-massive-patent-trolling-attempt-vs-apple/| url-status = live}}&lt;/ref&gt;. 2016-jıldıń 21-dekabrinde Nokia AQSH hám Germaniyada Appleǵa qarsı sud isin qozǵaǵanın járiyaladı. Bunda Nokia Apple ónimleriniń Nokia patentlerin buzıp atırǵanında ayıplaǵan&lt;ref&gt;{{Web deregi | familiya = Novet| at = Jordan| sáne = 2016-jıl 21-dekabr | bet = Nokia sues Apple for patent infringement in the U.S. and Germany| url = https://venturebeat.com/2016/12/21/nokia-sues-apple-for-patent-infringement-in-the-u-s-and-germany| qaralǵan sáne = 2017-jıl 23-mart | jumıs = [[VentureBeat]]| arxivsáne = 2017-jıl 11-may | arxivurl = https://web.archive.org/web/20170511194947/https://venturebeat.com/2016/12/21/nokia-sues-apple-for-patent-infringement-in-the-u-s-and-germany/| url-status = live}}; {{Cite news |last=Swartz |first=Jon |date=December 21, 2016 |title=Nokia sues Apple for patent infringement |work=[[USA Today]] |url=https://www.usatoday.com/story/tech/2016/12/21/nokia-sues-apple-patent-infringement/95709378 |access-date=March 23, 2017 |archive-date=May 25, 2017 |archive-url=https://web.archive.org/web/20170525081228/https://www.usatoday.com/story/tech/2016/12/21/nokia-sues-apple-patent-infringement/95709378/ |url-status=live}}&lt;/ref&gt;.

Eń sońǵı waqıtta, 2017-jıldıń noyabr ayında, Amerika Qurama Shtatları Xalıqaralıq Sawda Komissiyası Apple kompaniyasınıń aralıqtan basqarıw texnologiyasına baylanıslı patent buzıwshılıq ayıplawları boyınsha tergew baslaǵanın járiyaladı; aralıqtan basqarıw programmalıq támiynatın islep shıǵaratuǵın Aqua Connect kompaniyası Apple óziniń eki patentin buzǵanında ayıpladı&lt;ref&gt;{{Web deregi | familiya = Orlowski| at = Andrew| sáne = 2017-jıl 15-noyabr | bet = US trade cops agree to investigate Apple's 'embrace and extend| url = https://www.theregister.co.uk/2017/11/15/trade_cops_probe_apples_embrace_nextend| qaralǵan sáne = 2017-jıl 16-noyabr | jumıs = [[The Register]]| arxivsáne = 2017-jıl 15-noyabr | arxivurl = https://web.archive.org/web/20171115212535/https://www.theregister.co.uk/2017/11/15/trade_cops_probe_apples_embrace_nextend/| url-status = live}}&lt;/ref&gt;.

Epic Games kompaniyası 2020-jıldıń avgust ayında Appleǵa qarsı AQSHtıń Arqa Kaliforniya rayonlıq sudında shaǵım qozǵadı. Bul shaǵım Appledıń iOS App Store daǵı is-háreketlerine baylanıslı edi.

2022-jıldıń yanvar ayında Ericsson kompaniyası 5G texnologiyası ushın royalti tólewge baylanıslı Appleǵa qarsı sud isin qozǵadı&lt;ref&gt;{{Cite news |last=Mukherjee |first=Supantha |date=January 18, 2022 |title=Ericsson sues Apple again over 5G patent licensing |language=en |work=Reuters |url=https://www.reuters.com/technology/ericsson-sues-apple-again-over-5g-patent-licensing-2022-01-18 |access-date=January 18, 2022 |archive-date=January 18, 2022 |archive-url=https://web.archive.org/web/20220118112833/https://www.reuters.com/technology/ericsson-sues-apple-again-over-5g-patent-licensing-2022-01-18/ |url-status=live}}&lt;/ref&gt;. 2024-jıldıń 24-iyun kúni Evropa Komissiyası Appledı «programma baǵdarlamashılarınıń tutınıwshılardı alternativ kanallarǵa usınıslar hám kontent ushın erkin baǵdarlawına» tosqınlıq qılıp, Cifrlı bazarlar haqqındaǵı nızamdı buzǵanı ushın ayıpladı&lt;ref&gt;{{cite news| last= Brodkin| first= Jon| date= June 24, 2024| title= EU says Apple violated app developers' rights, could be fined 10% of revenue| url= https://arstechnica.com/tech-policy/2024/06/eu-says-apple-violated-app-developers-rights-could-be-fined-10-of-revenue/| work= arstechnica| access-date= June 25, 2024}}&lt;/ref&gt;. 2025-jıldıń aprel ayında Apple ayıplı dep tabıldı hám Cifrlı bazarlar haqqındaǵı nızamdı buzǵanı ushın 500 million evro (570 million dollar) ayıp pul tólewge húkim shıǵarıldı&lt;ref&gt;{{Web deregi | bet = EU Commission fines Apple, Meta over digital law breaches – DW – 04/23/2025| url = https://www.dw.com/en/eu-commission-fines-apple-meta-over-digital-law-breaches/a-72317692| qaralǵan sáne = 2025-jıl 23-aprel | jumıs = dw.com| til = en}}&lt;/ref&gt;.

== Finans ==
{| class=&quot;wikitable floatright&quot;
|+Bazar boyınsha tabıs (2024)&lt;ref&gt;{{Web deregi | bet = Apple Inc.: Business Segments and Geographical Breakdown of Revenue| url = https://www.marketscreener.com/quote/stock/APPLE-INC-4849/finances-segments/#geography| qaralǵan sáne = 2025-jıl 10-may | jumıs = www.marketscreener.com| til = en-US}}&lt;/ref&gt;
!Mámleket 
!úles
|-
|[[Amerika]] 
|43.7%
|-
|EMEA (Evropa, Orta Shıǵıs hám Afrika)
|25.9%
|-
|Úlken Qıtay 
|17.1%
|-
|Aziya-Tınısh okeanınıń qalǵan bólegi 
|7.8%
|-
|[[Yaponiya]]
|6.1%
|}
2023-jılǵa kelip, Apple 383.28 milliard AQSH dolları tabıs penen dúnyadaǵı eń iri texnologiya kompaniyası;&lt;ref name=&quot;Global 500 2023&quot;&gt;{{Web deregi | bet = Global 500| url = https://fortune.com/global500/2023/| qaralǵan sáne = 2023-jıl 11-avgust | jumıs = Fortune| til = en}}&lt;/ref&gt; ulıwma aktivleri boyınsha dúnyadaǵı eń iri texnologiya kompaniyası;&lt;ref&gt;{{Web deregi | familiya = Chen| at = Liyan| sáne = 2015-jıl 11-may | bet = The World's Largest Tech Companies: Apple Beats Samsung, Microsoft, Google| url = https://www.forbes.com/sites/liyanchen/2015/05/11/the-worlds-largest-tech-companies-apple-beats-samsung-microsoft-google| qaralǵan sáne = 2017-jıl 24-may | jumıs = [[Forbes]]| arxivsáne = 2017-jıl 25-may | arxivurl = https://web.archive.org/web/20170525103525/https://www.forbes.com/sites/liyanchen/2015/05/11/the-worlds-largest-tech-companies-apple-beats-samsung-microsoft-google/| url-status = live}}&lt;/ref&gt; satılǵan birlikler boyınsha tórtinshi eń iri jeke kompyuter jetkerip beriwshisi;&lt;ref name=&quot;2023 PC&quot;&gt;{{Web deregi | sáne = 2024-jıl 11-yanvar | bet = Gartner Says Worldwide PC Shipments Increased 0.3% in Fourth Quarter of 2023 but Declined 14.8% for the Year| url = https://www.gartner.com/en/newsroom/press-releases/01-10-2024-gartner-says-worldwide-pc-shipments-increased-zero-point-three-percent-in-fourth-quarter-of-2023-but-declined-fourteen-point-eight-percent-for-the-year| url-status = live| arxivurl = https://web.archive.org/web/20240111045024/https://www.gartner.com/en/newsroom/press-releases/01-10-2024-gartner-says-worldwide-pc-shipments-increased-zero-point-three-percent-in-fourth-quarter-of-2023-but-declined-fourteen-point-eight-percent-for-the-year| arxivsáne = 2024-jıl 11-yanvar | qaralǵan sáne = 2024-jıl 11-yanvar | baspaxana = [[Gartner]]}}&lt;/ref&gt; hám dúnyadaǵı eń iri mobil telefon óndiriwshisi bolıp tabıladı&lt;ref name=&quot;Porter2024&quot;&gt;{{Web deregi | familiya = Porter| at = Jon| sáne = 2024-jıl 16-yanvar | bet = Apple tops Samsung for first time in global smartphone shipments| url = https://www.theverge.com/2024/1/16/24039830/apple-bestselling-phone-manufacturer-2023-samsung-idc-canalys-research| qaralǵan sáne = 2024-jıl 17-yanvar | jumıs = The Verge| arxivsáne = 2024-jıl 17-yanvar | arxivurl = https://web.archive.org/web/20240117014152/https://www.theverge.com/2024/1/16/24039830/apple-bestselling-phone-manufacturer-2023-samsung-idc-canalys-research| url-status = live}}&lt;/ref&gt;.

2011-jıldıń sentyabr ayında juwmaqlanǵan finans jılında Apple Inc. 108 milliard dollar jıllıq tabıs haqqında xabarladı – bul 2010-jılǵı 65 milliard dollarlıq tabıstan áhmiyetli ósiw – hám derlik 82 milliard dollarlıq naq aqsha rezervlerine iye boldı&lt;ref&gt;{{Web deregi | familiya = Nuttall| at = Chris| sáne = 2011-jıl 29-dekabr | bet = Apple in race to keep ahead in 2012| url = http://www.ft.com/intl/cms/s/2/6a7cac22-31db-11e1-9be2-00144feabdc0.html| arxivurl = https://ghostarchive.org/archive/20221210/http://www.ft.com/intl/cms/s/2/6a7cac22-31db-11e1-9be2-00144feabdc0.html| arxivsáne = 2022-jıl 10-dekabr | url-status = live| url-access = subscription| jumıs = [[Financial Times]]}}&lt;/ref&gt;. 2012-jıl 19-martta Apple óziniń direktorlar keńesiniń maqullawı menen 2012-jıldıń tórtinshi shereginde baslanatuǵın bir akciyaǵa 2.65 dollarlıq [[dividend]] jobaların járiyaladı&lt;ref name=&quot;dividendfaq&quot;&gt;{{Cite news |last=Tsukayama |first=Hayley |date=March 20, 2012 |title=FAQ: Apple's Dividend |newspaper=[[The Washington Post]] |url=https://www.washingtonpost.com/business/technology/faq-apples-dividend/2012/03/20/gIQAVxMgPS_story.html |access-date=March 21, 2012 |archive-date=January 19, 2023 |archive-url=https://web.archive.org/web/20230119143820/https://www.washingtonpost.com/business/technology/faq-apples-dividend/2012/03/20/gIQAVxMgPS_story.html |url-status=live}}&lt;/ref&gt;.

Kompaniyanıń 2013-jılǵı dúnya júzilik jıllıq tabısı 170 milliard dollardı quradı&lt;ref&gt;{{Web deregi | bet = Annual Financials for Apple| url = http://www.marketwatch.com/investing/stock/aapl/financials| qaralǵan sáne = 2014-jıl 2-fevral | jumıs = [[Marketwatch]]| arxivsáne = 2023-jıl 8-iyul | arxivurl = https://web.archive.org/web/20230708160347/https://www.marketwatch.com/investing/stock/aapl/financials| url-status = live}}&lt;/ref&gt;. 2013-jıldıń may ayında Apple birinshi ret Fortune 500 kompaniyaları diziminiń eń jaqsı onlıǵına kirdi hám 2012-jılǵı reytinginen 11 orın kóterilip, altınshı orındı iyeledi&lt;ref&gt;{{Cite news |last=Rodriguez |first=Salvador |date=May 6, 2013 |title=Apple makes Fortune 500's top 10 for first time; Facebook makes list |work=[[Los Angeles Times]] |url=https://www.latimes.com/business/technology/la-fi-tn-apple-facebook-fortune-500-20130506,0,6186624.story |access-date=June 10, 2013 |archive-date=May 27, 2013 |archive-url=https://web.archive.org/web/20130527220117/http://www.latimes.com/business/technology/la-fi-tn-apple-facebook-fortune-500-20130506,0,6186624.story |url-status=live}}&lt;/ref&gt;. 2016-jılǵa kelip, Apple kompaniyasınıń shama menen 234 milliard AQSH dolları naq aqsha hám bazarǵa shıǵarılatuǵın bahalı qaǵazları bar, olardıń 90%-i salıq maqsetlerinde Amerika Qurama Shtatlarınan sırtta jaylasqan&lt;ref name=&quot;b200&quot;&gt;{{Web deregi | familiya = La Monica| at = Paul R.| sáne = 2015-jıl 22-iyul | bet = Apple has $203 billion in cash. Why?| url = https://money.cnn.com/2015/07/22/investing/apple-stock-cash-earnings| url-status = live| arxivurl = https://web.archive.org/web/20150818101000/https://money.cnn.com/2015/07/22/investing/apple-stock-cash-earnings| arxivsáne = 2015-jıl 18-avgust | qaralǵan sáne = 2015-jıl 28-sentyabr | baspaxana = [[CNNMoney]]}}&lt;/ref&gt;.

Canaccord Genuity esabatına sáykes, 2014-jıldıń birinshi shereginde dúnyadaǵı segiz eń iri smartfon óndiriwshileri tárepinen islengen barlıq paydanıń 65%-in Apple jıynadı. 2015-jıldıń birinshi shereginde kompaniya barlıq tabıstıń 92%-in iyeledi&lt;ref&gt;{{Web deregi | familiya = Farivar| at = Cyrus| sáne = 2015-jıl 13-iyul | bet = Apple makes 92 percent of all smartphone profits| url = https://arstechnica.com/apple/2015/07/apple-makes-92-percent-of-all-smartphone-profits| qaralǵan sáne = 2017-jıl 23-mart | jumıs = [[Ars Technica]]| arxivsáne = 2017-jıl 22-mart | arxivurl = https://web.archive.org/web/20170322024409/https://arstechnica.com/apple/2015/07/apple-makes-92-percent-of-all-smartphone-profits/| url-status = live}}&lt;/ref&gt;.

2017-jıl 30-aprelde The Wall Street Journal Appledıń 250 milliard dollarlıq naq aqsha rezervi bar ekenin xabarladı,&lt;ref&gt;{{Cite news |last=Mickle |first=Tripp |date=April 30, 2017 |title=Apple's Cash Hoard Set to Top $250 Billion |work=[[The Wall Street Journal]] |url=https://www.wsj.com/articles/apples-250-billion-cash-pile-enlivens-hopes-fuels-expectations-1493566748 |url-access=subscription |access-date=May 24, 2017 |archive-date=July 13, 2023 |archive-url=https://web.archive.org/web/20230713023324/https://www.wsj.com/articles/apples-250-billion-cash-pile-enlivens-hopes-fuels-expectations-1493566748 |url-status=live}}&lt;/ref&gt; bul bir neshe kúnnen keyin Apple tárepinen rásmiy túrde 256.8 milliard dollar ekenligi tastıyıqlandı&lt;ref&gt;{{Web deregi | familiya = Wang| at = Christine| sáne = 2017-jıl 2-may | bet = Apple's cash hoard swells to record $256.8 billion| url = https://www.cnbc.com/2017/05/02/apples-cash-hoard-swells-to-record-256-8-billion.html| qaralǵan sáne = 2017-jıl 24-may | baspaxana = [[CNBC]]| arxivsáne = 2023-jıl 2-iyun | arxivurl = https://web.archive.org/web/20230602132500/https://www.cnbc.com/2017/05/02/apples-cash-hoard-swells-to-record-256-8-billion.html| url-status = live}}&lt;/ref&gt;.

2018-jıldıń 3-avgustına kelip, Apple bazar kapitalizaciyası boyınsha dúnyadaǵı eń iri jámiyetlik akcionerlik korporaciyası boldı. 2018-jıl 2-avgustta Apple bahası 1 trillion dollarǵa jetken birinshi AQSH jámiyetlik akcionerlik kompaniyası boldı,&lt;ref name=&quot;1t-CNBC&quot;&gt;{{Cite news |last=Salinas |first=Sara |date=August 2, 2018 |title=Apple just hit a $1 trillion market cap |publisher=[[CNBC]] |url=https://www.cnbc.com/2018/08/02/apple-hits-1-trillion-in-market-value.html |access-date=August 2, 2018 |archive-date=May 28, 2020 |archive-url=https://web.archive.org/web/20200528131244/https://www.cnbc.com/2018/08/02/apple-hits-1-trillion-in-market-value.html |url-status=live}}&lt;/ref&gt;&lt;ref name=&quot;1t-Guardian&quot;&gt;{{Web deregi | familiya = Davies| at = Rob| sáne = 2018-jıl 2-avgust | bet = Apple becomes world's first trillion dollar company| url = https://www.theguardian.com/technology/2018/aug/02/apple-becomes-worlds-first-trillion-dollar-company| qaralǵan sáne = 2018-jıl 2-avgust | jumıs = [[The Guardian]]| arxivsáne = 2020-jıl 28-aprel | arxivurl = https://web.archive.org/web/20200428201743/https://www.theguardian.com/technology/2018/aug/02/apple-becomes-worlds-first-trillion-dollar-company| url-status = live}}&lt;/ref&gt; al 2024-jıldıń iyun ayına kelip, onıń bahası 3.2 trillion dollardan sál astı. Apple 2018-jılǵı Fortune 500 reytinginde tabıs boyınsha eń iri Amerika Qurama Shtatları korporaciyaları arasında 4-orındı iyeledi&lt;ref&gt;{{Web deregi | bet = Fortune 500 Companies 2018: Who Made the List| url = http://fortune.com/fortune500/list| url-status = dead| arxivurl = https://web.archive.org/web/20181110190356/http://fortune.com/fortune500/list| arxivsáne = 2018-jıl 10-noyabr | qaralǵan sáne = 2018-jıl 9-noyabr | jumıs = [[Fortune (magazine)|Fortune]]}}&lt;/ref&gt;.

2022-jıldıń iyul ayında Apple 2021-jılǵa salıstırǵanda 3-sherektegi paydanıń 11% tómenlegenin xabarladı. Sol dáwirde onıń tabısı jıldan jılǵa 2% ósip, 83 milliard dollarǵa jetti, degen menen bul kórsetkish te 2021-jılǵa qaraǵanda tómen boldı, onda ósim 36% quradı. Ulıwma tómenlewdiń global ekonomikanıń tómenlewi hám Qıtaydaǵı jetkerip beriw dizbeginiń úzilisleri sebepli bolǵanı xabarlandı&lt;ref&gt;{{Web deregi | familiya = Duffy| at = Clare| sáne = 2022-jıl 28-iyul | bet = Apple's profit declines nearly 11%| url = https://us.cnn.com/2022/07/28/tech/apple-q3-earnings/index.html| qaralǵan sáne = 2022-jıl 2-avgust | jumıs = CNN Business| baspaxana = CNN| arxivsáne = 2022-jıl 1-avgust | arxivurl = https://web.archive.org/web/20220801214200/https://us.cnn.com/2022/07/28/tech/apple-q3-earnings/index.html| url-status = live}}&lt;/ref&gt;. Sol jılı Apple dúnya júzi boyınsha ilimiy-izertlew hám rawajlandırıwǵa eń kóp qarjı jumsaytuǵın korporativ kompaniyalardıń biri boldı, ilimiy-izertlew hám rawajlandırıw qárejetleri 27 milliard dollardan astı&lt;ref&gt;{{Web deregi | familiya = Irwin-Hunt| at = Alex| bet = Top 100 global innovation leaders| url = https://www.fdiintelligence.com/content/feature/global-innovation-leaders-2022-edition-82527| qaralǵan sáne = 2024-jıl 16-iyun | jumıs = [[fDi Intelligence]]| sáne = 2023-jıl 19-iyun | til = en}}&lt;/ref&gt;.

2023-jıldıń may ayında Apple 2023-jıldıń birinshi sheregi ushın satıwlarınıń tómenlegenin xabarladı. 2022-jılǵa salıstırǵanda, 2023-jılǵı tabıs 3% azaydı. Bul Appledıń izbe-iz ekinshi sheregi satıw tómenlewi. Bul tómenlew ekonomikanıń tómenlewi hám tutınıwshılardıń bahanıń artıwı sebepli [[iPad]] hám kompyuterlerdi satıp alıwdı keyinge qaldırıwı menen baylanıslı. Degen menen, [[iPhone]] satıwları jıldan jılǵa 1.5% ósim menen turaqlı boldı. Appledıń aytıwınsha, bunday qurılmalarǵa talap, ásirese [[Latın Amerika|Latın Amerikası]] hám Qubla Aziyada, kúshli boldı&lt;ref&gt;{{Cite news |url=https://www.bbc.com/news/business-65487055 |title=Apple sales falter again but iPhone demand persists |work=BBC|access-date=May 5, 2023|archive-date=May 5, 2023|archive-url=https://web.archive.org/web/20230505221331/https://www.bbc.com/news/business-65487055|url-status=live}}&lt;/ref&gt;.

=== Salıqlar ===
Apple dúnya júzi boyınsha tóleytuǵın salıqların azaytıw ushın Irlandiya, Niderlandiya, Lyuksemburg hám Britaniya Virgin atawları sıyaqlı tómen salıqlı jerlerde sıńar kompaniyalar qurǵan. The New York Times basılımınıń jazıwınsha, 1980-jılları Apple joqarı salıqlı mámleketlerdegi shet el satıwshıların kompaniyaǵa basqa kontinentlerdegi tómen salıqlı sıńar kompaniyalar atınan satıwǵa múmkinshilik beretuǵın, tabıs salıqlarınan shetlep ótiw usılında belgilegen birinshi texnologiya kompaniyalarınıń biri bolǵan. 1980-jıllardıń aqırında Apple «Gollandiyalı sandvich penen qos Irlandiyalı» dep atalatuǵın buxgalterlik usılınıń jetekshisi boldı, bul paydanı irlandiyalı sıńar kompaniyalar hám Niderlandiya arqalı, sonnan keyin Karib teńizine baǵdarlaw arqalı salıqlardı azaytadı&lt;ref&gt;{{Cite news |last1=Duhigg |first1=Charles |last2=Kocieniewski |first2=David |date=April 28, 2012 |title=How Apple Sidesteps Billions in Taxes |work=[[The New York Times]] |url=https://www.nytimes.com/2012/04/29/business/apples-tax-strategy-aims-at-low-tax-states-and-nations.html |url-access=limited |access-date=April 29, 2012 |archive-url=https://ghostarchive.org/archive/20220101/https://www.nytimes.com/2012/04/29/business/apples-tax-strategy-aims-at-low-tax-states-and-nations.html |archive-date=January 1, 2022}}{{cbignore}}&lt;/ref&gt;&lt;ref&gt;{{Cite news |last1=Drawbaugh |first1=Kevin |last2=Temple-West |first2=Patrick |url=https://www.reuters.com/article/us-usa-tax-offshore-idUSBREA3729V20140409 |title=Untaxed U.S. corporate profits held overseas top $2.1 trillion: study |work=[[Reuters]] |access-date=February 11, 2015 |archive-date=November 14, 2015 |archive-url=https://web.archive.org/web/20151114065547/http://www.reuters.com/article/2014/04/09/us-usa-tax-offshore-idUSBREA3729V20140409 |url-status=live}}; {{Web deregi | bet = Apple Earnings Call| url = https://www.apple.com/investor/earnings-call| qaralǵan sáne = 2016-jıl 28-aprel | baspaxana = Apple Inc.| arxivsáne = 2016-jıl 1-may | arxivurl = https://web.archive.org/web/20160501141522/http://www.apple.com/investor/earnings-call/| url-status = live}}&lt;/ref&gt;.

Britaniya Konservativ Partiyası aǵzası Charli Elfikk 2012-jıl 30-oktyabrde&lt;ref&gt;{{Cite news |last=Watson |first=Roland |date=October 30, 2012 |title=Foreign companies 'avoid billions in corporation tax' |work=[[The Times]] |url=https://www.thetimes.com/uk/politics/article/foreign-companies-avoid-billions-in-corporation-tax-czt9jpjp9w3?region=global |access-date=November 4, 2012 |archive-date=February 23, 2017 |archive-url=https://web.archive.org/web/20170223191504/http://www.thetimes.co.uk/tto/news/politics/article3583772.ece |url-status=live}}&lt;/ref&gt; ayırım kóp milletli kompaniyalardıń, sonıń ishinde Apple Inc. bar, Ullı Britaniyada milliardlaǵan funt payda tawıp atırǵanın, biraq Ullı Britaniya ǵáziynesine tek 3 procentlik nátiyjeli salıq stavkasın tólep atırǵanın kórsetetuǵın izertlew járiyaladı, bul standart korporativ salıq stavkalarınan oǵada tómen. Ol bul izertlewden keyin Qarjı ministri Djorj Osbornǵa [[Google]] hám The Coca-Cola Company sıyaqlı kóp milletli kompaniyalardı ózleriniń Ullı Britaniyadaǵı tabıslarına tóleytuǵın nátiyjeli salıq stavkasın málimlewge májbúrlewdi shaqırdı. Elfikk sonıń menen bir qatarda Ullı Britaniya salıǵınıń ádil úlesin tólemeytuǵın kóp milletli kompaniyalardan húkimet shártnamaları uslap qalınıwı kerek ekenin de ayttı&lt;ref&gt;{{Cite news |last=Ebrahimi |first=Helia |date=November 2, 2012 |title=Foreign firms could owe UK £11bn in unpaid taxes |work=[[The Daily Telegraph|The Telegraph]] |location=London |url=https://www.telegraph.co.uk/finance/personalfinance/consumertips/tax/9652516/Foreign-firms-could-owe-UK-11bn-in-unpaid-taxes.html |url-status=dead |archive-url=https://web.archive.org/web/20121102231901/http://www.telegraph.co.uk/finance/personalfinance/consumertips/tax/9652516/Foreign-firms-could-owe-UK-11bn-in-unpaid-taxes.html |archive-date=November 2, 2012}}&lt;/ref&gt;.

2013-jıldıń may ayında juwmaqlanǵan AQSH Senatını kompaniyanıń offshor salıq strukturası haqqındaǵı esabatına sáykes, Apple ádettegi emes global salıq strukturasın paydalanıp, hesh qanday húkimetke az yamasa hesh qanday salıq tólemesten, irlandiyalı sıńar kompaniyalarda milliardlaǵan dollar payda saqlap kelgen&lt;ref&gt;{{Citation |last1=Levin |first1=Carl |title=Memorandum: Offshore profit shifting and the U.S. tax code – Part 2 (Apple Inc.) |date=May 2013 |url=http://levin.senate.gov/download/exhibit1a_profitshiftingmemo_apple |type=memorandum of the Permanent Subcommittee on Investigations |archive-url=https://web.archive.org/web/20130629090950/http://www.levin.senate.gov/download/exhibit1a_profitshiftingmemo_apple |format=PDF |access-date=June 27, 2013 |archive-date=June 29, 2013 |last2=McCain |first2=John |url-status=dead}}&lt;/ref&gt;. Evropa boyınsha Appledıń usaqlap satıw dúkanların óz ishine alǵan tiykarǵı sıńar kompaniya, xolding kompaniyası, sońǵı bes jılda hesh qanday korporativ tabıs salıǵın tólemegen. «Apple Irlandiya hám AQSH salıq rezidentligi qaǵıydaları arasındaǵı ayırmashılıqtı paydalanǵan», - delingen esabatta&lt;ref&gt;{{Web deregi | sáne = 2013-jıl 20-may | bet = Senate Probe Finds Apple Used Unusual Tax Structure to Avoid Taxes| url = https://www.cnbc.com/2013/05/20/senate-probe-finds-apple-used-unusual-tax-structure-to-avoid-taxes.html| qaralǵan sáne = 2025-jıl 21-mart | jumıs = [[CNBC]]| agency = Reuters}}&lt;/ref&gt;. 2013-jıl 21-mayda Apple bas direktorı Tim Kuk Senat tıńlawında óz kompaniyasınıń salıq taktikaların qorǵadı&lt;ref&gt;{{cite news |last1=McCoy |first1=Kevin |date=May 21, 2013 |title=Apple CEO defends tax tactics at Senate hearing |work=[[USA Today]] |url=https://www.usatoday.com/story/money/business/2013/05/21/apple-tax-hearing/2344351/ |access-date=May 21, 2013 |archive-date=May 22, 2013 |archive-url=https://web.archive.org/web/20130522064737/http://www.usatoday.com/story/money/business/2013/05/21/apple-tax-hearing/2344351/ |url-status=live}}&lt;/ref&gt;.

Apple 2016-jıldıń 2-finanslıq sheregi jaǵdayına sáykes shama menen 26% nátiyjeli salıq stavkası menen AQSHtaǵı eń iri jeke salıq tólewshi ekenin aytadı&lt;ref&gt;{{Web deregi | bet = Investor Relations| url = http://investor.apple.com/| qaralǵan sáne = 2016-jıl 28-aprel | baspaxana = Apple Inc.| arxivsáne = 2018-jıl 30-avgust | arxivurl = https://web.archive.org/web/20180830172647/http://investor.apple.com/| url-status = live}}&lt;/ref&gt;. 2017-jıldıń oktyabr ayında nemis FAZ gazetasına bergen intervyuda Tim Kuk Apple kompaniyasınıń dúnya júzi boyınsha eń iri salıq tólewshi ekenin málimledi&lt;ref&gt;{{Cite news |last=Knop |first=Carsten |date=November 14, 2017 |title=Tim Cook im Interview: &quot;Hoffentlich seid ihr Deutschen richtig stolz auf euch&quot; |language=de |work=Faz.net |url=https://www.faz.net/1.5245252 |access-date=March 26, 2019 |archive-date=March 5, 2024 |archive-url=https://web.archive.org/web/20240305095121/https://www.faz.net/pro/d-economy/tim-cook-im-interview-hoffentlich-seid-ihr-deutschen-richtig-stolz-auf-euch-15245252.html |url-status=live}}&lt;/ref&gt;.

2016-jılı, eki jıllıq tekseriwden keyin, Evropa Komissiyası Appledıń gibrid Qos Irlandiyalı salıq sxemasın paydalanıwı Irlandiyadan «nızamsız mámleketlik járdem» bolıp tabılatuǵının málimledi hám Appleǵa 13 milliard evro (14.5 milliard dollar) tólenbegen salıq tólewdi minnetledi, bul tariyxtaǵı eń úlken korporativ salıq shtrafı boldı. Bul keyinirek Evropa Ulıwma Sudı komissiyanıń jetkiliksiz dáliller usınǵanın húkim etkeninen keyin biykar etildi&lt;ref&gt;{{Cite news |date=July 15, 2020 |title=Apple ne devra pas rembourser 13 milliards d'euros à l'Irlande, a conclu la justice européenne |language=fr |work=Le Monde |url=https://www.lemonde.fr/economie/article/2020/07/15/la-justice-europeenne-annule-la-decision-sommant-apple-de-rembourser-13-milliards-d-euros-a-l-irlande_6046257_3234.html |access-date=June 22, 2021 |archive-date=August 16, 2021 |archive-url=https://web.archive.org/web/20210816095531/https://www.lemonde.fr/economie/article/2020/07/15/la-justice-europeenne-annule-la-decision-sommant-apple-de-rembourser-13-milliards-d-euros-a-l-irlande_6046257_3234.html |url-status=live}}&lt;/ref&gt;&lt;ref name=&quot;IT11&quot;&gt;{{cite news |last=Brennan |first=Joe |date=July 15, 2020 |title=Ireland wins appeal in €13bn Apple tax case |newspaper=[[Irish Times]] |url=https://www.irishtimes.com/business/economy/ireland-wins-appeal-in-13bn-apple-tax-case-1.4305044 |access-date=July 15, 2020 |archive-date=July 15, 2020 |archive-url=https://web.archive.org/web/20200715093010/https://www.irishtimes.com/business/economy/ireland-wins-appeal-in-13bn-apple-tax-case-1.4305044 |url-status=live}}&lt;/ref&gt;. 2018-jılı Apple 285 milliard dollardı Amerika Qurama Shtatlarına qaytardı, bul keleshektegi segiz jıl dawamında tarqatılǵan 38 milliard dollarlıq salıq tólemine alıp keldi&lt;ref&gt;{{Cite news |last1=Wakabayashi |first1=Daisuke |last2=Chen |first2=Brian X. |date=January 17, 2018 |title=Apple, Capitalizing on New Tax Law, Plans to Bring Billions in Cash Back to U.S. |newspaper=The New York Times |url=https://www.nytimes.com/2018/01/17/technology/apple-tax-bill-repatriate-cash.html}}&lt;/ref&gt;.
{| class=&quot;wikitable&quot;
|+Apple kompaniyasınıń nátiyjeli salıq stavkası %
!2000
!2001
!2002
!2003
!2004
!2005
!2006
!2007
!2008
!2009
!2010
!2011
!2012
!2013
!2014
!2015
!2016
!2017
!2018
!2019
|-
|28
|30
|25
|26
|28
|26
|29
|30
|30
|31.8
|24.4
|24.2
|25.2
|26.2
|26.1
|26.4
|25.6
|24.6
|18.3
|15.9
|-
!2020
!2021
!2022
!2023
| colspan=&quot;16&quot; rowspan=&quot;2&quot; |
|-
|14.4
|13.3
|16.2
|14.7
|}

=== Qayırqomlıq ===
Apple AIJS qayırqomlıq fondı ushın qarjı jıynaw kampaniyası Product Red-tiń sherigi bolıp tabıladı. 2014-jıldıń noyabr ayında Apple eki háptelik dáwirdegi barlıq App Store tabısın qarjı jıynawshıǵa jiberiwdi shólkemlestirdi,&lt;ref&gt;{{Web deregi | familiya = D'Orazio| at = Dante| sáne = 2014-jıl 23-noyabr | bet = Apple partners with app developers for major Product RED fundraising effort| url = https://www.theverge.com/2014/11/23/7272673/app-developers-partner-with-apple-for-major-red-charity-fundraising| qaralǵan sáne = 2017-jıl 18-aprel | jumıs = [[The Verge]]}}&lt;/ref&gt; bul 20 million AQSH dollarınan aslam qarjı payda ákeldi,&lt;ref&gt;{{Web deregi | familiya = Chmielewski| at = Dawn| sáne = 2014-jıl 17-dekabr | bet = Apple's Holiday Product Red Campaign Raises $20 Million for AIDS Research| url = https://www.recode.net/2014/12/17/11633904/apples-holiday-product-red-campaign-raises-20-million-for-aids| qaralǵan sáne = 2017-jıl 18-aprel | jumıs = [[Recode]]}}; {{Web deregi | familiya = Clover| at = Juli| sáne = 2014-jıl 17-dekabr | bet = Apple's (Product) RED Holiday Campaign Raised $20 Million to Fight AIDS| url = https://www.macrumors.com/2014/12/17/apple-product-red-20-million| qaralǵan sáne = 2017-jıl 18-aprel | jumıs = [[MacRumors]]}}&lt;/ref&gt; al 2017-jıldıń mart ayında qızıl reńli [[iPhone 7]] shıǵardı&lt;ref&gt;{{Web deregi | familiya = Miller| at = Chance| sáne = 2017-jıl 21-mart | bet = Apple officially announces (RED) iPhone 7 &amp; 7 Plus, updated iPhone SE with double the storage| url = https://9to5mac.com/2017/03/21/apple-officially-announces-red-iphone-7-7-plus-updated-iphone-se-with-double-the-storage| qaralǵan sáne = 2017-jıl 18-aprel | jumıs = 9to5Mac}}; {{Web deregi | familiya = Warren| at = Tom| sáne = 2017-jıl 21-mart | bet = Apple launches red iPhone 7| url = https://www.theverge.com/2017/3/21/14998164/apple-iphone-7-red-color-option| qaralǵan sáne = 2017-jıl 18-aprel | jumıs = [[The Verge]]}}&lt;/ref&gt;. 2021-jılǵa kelip, Apple Product Red-ke 250 million dollardan aslam qarjı ajıratqan&lt;ref&gt;{{Web deregi | bet = Apple| url = https://www.red.org/partner/apple/| qaralǵan sáne = 2025-jıl 22-iyun | jumıs = RED| til = en-US}}&lt;/ref&gt;.

Apple tábiyiy apatshılıqlar waqtında qarjı jıynawshılarǵa finanslıq járdem kórsetedi. 2012-jıldıń noyabr ayında ol «Sendi» dawılınan keyingi járdem háreketlerine kómeklesiw ushın Amerika Qızıl Krestine 2.5 million dollar berdi,&lt;ref&gt;{{Web deregi | familiya = Weintraub| at = Seth| sáne = 2011-jıl 9-noyabr | bet = Apple donates $2.5M to Hurricane Sandy relief| url = http://9to5mac.com/2012/11/09/apple-donates-2-5-million-to-hurricane-sandy-relief| qaralǵan sáne = 2012-jıl 18-noyabr | jumıs = [[9to5Mac]]}}&lt;/ref&gt; al 2017-jılı hám «Irma» dawılı, hám «Xarvi» dawılı,&lt;ref&gt;{{Web deregi | sáne = 2017-jıl 8-sentyabr | bet = Apple donates $5M to Hand in Hand Hurricane Irma/Harvey relief, sets up iTunes donations| url = https://9to5mac.com/2017/09/08/apple-hand-in-hand| qaralǵan sáne = 2017-jıl 13-dekabr | jumıs = [[9to5Mac]]}}&lt;/ref&gt; sonday-aq 2017-jılǵı Oraylıq Meksika jer silkiniwi ushın járdem háreketlerine 5 million dollar berdi&lt;ref&gt;{{Web deregi | familiya = Miller| at = Chance| sáne = 2017-jıl 21-sentyabr | bet = Tim Cook says Apple is donating $1 million to earthquake recovery efforts in Mexico| url = https://9to5mac.com/2017/09/21/tim-cook-mexico-earthquake| qaralǵan sáne = 2017-jıl 13-dekabr | jumıs = [[9to5Mac]]}}&lt;/ref&gt;. Kompaniya óziniń [[iTunes]] platformasın 2010-jılǵı Gaiti jer silkiniwi,&lt;ref&gt;{{Web deregi | familiya = Weintraub| at = Seth| sáne = 2010-jıl 14-yanvar | bet = Apple sets up Haiti donation page in iTunes| url = https://9to5mac.com/2010/01/14/apple-sets-up-haiti-donation-page-in-itunes| qaralǵan sáne = 2017-jıl 13-dekabr | jumıs = [[9to5Mac]]}}&lt;/ref&gt; 2011-jılǵı Yaponiya jer silkiniwi,&lt;ref&gt;{{Web deregi | familiya = Gurman| at = Mark| avtorsilteme = Mark Gurman (journalist)| sáne = 2011-jıl 12-mart | bet = Apple now taking Red Cross donations through iTunes for Japan relief fund| url = https://9to5mac.com/2011/03/12/apple-now-taking-red-cross-donations-through-itunes-for-japan-relief-fund| qaralǵan sáne = 2017-jıl 13-dekabr | jumıs = [[9to5Mac]]}}&lt;/ref&gt; 2013-jıldıń noyabr ayında Filippindegi Xayyan tayfunı&lt;ref&gt;{{Web deregi | familiya = Lovejoy| at = Ben| sáne = 2013-jıl 12-noyabr | bet = Apple invites donations to American Red Cross to support Philippine typhoon relief| url = https://9to5mac.com/2013/11/12/apple-invites-donations-to-american-red-cross-to-support-philippine-typhoon-relief| qaralǵan sáne = 2017-jıl 13-dekabr | jumıs = [[9to5Mac]]}}&lt;/ref&gt; hám 2015-jılǵı Evropa migrantlar daǵdarısı&lt;ref&gt;{{Web deregi | familiya = Lovejoy| at = Ben| sáne = 2015-jıl 18-sentyabr | bet = Apple invites Red Cross donations through iTunes to help the Mediterranean refugee crisis [Updated]| url = https://9to5mac.com/2015/09/18/itunes-refugee-appeal-red-cross| qaralǵan sáne = 2017-jıl 13-dekabr | jumıs = [[9to5Mac]]}}&lt;/ref&gt; sıyaqlı ekologiyalıq apatshılıqlar hám gumanitarlıq daǵdarıslardan keyin qayır-saqawat jıynawdı xoshametlew ushın paydalandı. Apple iTunes qayırqomlıqları ushın hesh qanday qayta islew yamasa basqa tólemler almaytuǵının, tólemlerdiń 100%-in tikkeley járdem háreketlerine jiberetuǵının atap ótedi, degen menen ol sonıń menen birge Qızıl Krest qayırqomlıq etken paydalanıwshılar haqqında hesh qanday jeke informaciya almaytuǵının hám tólemlerdiń salıqtan shegerilmewi múmkinligin de moyınlaydı&lt;ref&gt;{{Web deregi | familiya = Miller| at = Chance| sáne = 2017-jıl 27-avgust | bet = Apple now accepting donations via iTunes for Hurricane Harvey relief efforts| url = https://9to5mac.com/2017/08/27/apple-hurricane-harvey-itunes-relief| qaralǵan sáne = 2017-jıl 13-dekabr | jumıs = [[9to5Mac]]}}&lt;/ref&gt;.

2016-jılı 14-aprelde Apple hám Dúnya júzilik jabayı tábiyat fondı (WWF) «planetamızdaǵı ómirdi qorǵawǵa járdem beriw» ushın sheriklikke kiriskenin járiyaladı. Apple iTunes App Store dúkanında arnawlı bet, Jer ushın Qosımshalar (Apps for Earth) shıǵardı. Kelisim boyınsha, Apple 24-aprelge shekem, App Store dúkanında qatnasatuǵın qosımshalardan túsken tabıstıń 100%-in hám pullı qosımshalardı satıp alıwdan, hám qosımsha ishindegi satıp alıwlardan WWF alatuǵının minnetledi. Apple hám WWF-tiń Jer ushın Qosımshalar kampaniyası WWF-tiń qorǵaw jumısların qollap-quwatlaw ushın ulıwma 8 million dollardan aslam qarjı jıynadı. WWF nátiyjelerdi San-Franciskodaǵı WWDC 2016 ilajında járiyaladı&lt;ref&gt;{{Web deregi | bet = Help the planet. One app at a time| url = https://www.worldwildlife.org/pages/help-the-planet-one-app-at-a-time| qaralǵan sáne = 2016-jıl 14-aprel | baspaxana = [[World Wildlife Fund]]}}; {{Web deregi | bet = Environment| url = https://www.apple.com/environment| qaralǵan sáne = 2016-jıl 14-aprel | baspaxana = Apple Inc.}}; {{Cite press release |url=https://www.apple.com/newsroom/2016/06/global-apps-for-earth-campaign-with-wwf-raises-more-than--8m.html |title=Global Apps for Earth campaign with WWF raises more than $8M |publisher=Apple Inc. |access-date=June 18, 2016}}&lt;/ref&gt;.

[[COVID-19 pandemiyası]] waqtında, Apple kompaniyasınıń bas direktorı Kuk kompaniyanıń Amerika Qurama Shtatları hám Evropadaǵı medicina xızmetkerlerine «millionlaǵan» maskalar beretuǵının járiyaladı&lt;ref&gt;{{Web deregi | bet = Tech billionaires including Tim Cook, Elon Musk, and Mark Zuckerberg promised 18 million masks to fight COVID-19| url = https://www.businessinsider.com/tech-billionaires-promise-to-donate-18-million-masks-2020-3#apple-minimum-2-million-masks-1| qaralǵan sáne = 2020-jıl 23-mart | baspaxana = Business Insider}}&lt;/ref&gt;. 

== Derekler ==
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    <title>Oljas Súleymanov</title>
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      <text bytes="3819" sha1="i7n9sf3nmwrct8qyt9e2j8xb4jm0oh9" xml:space="preserve">{{Mámleketlik isker infoqutısı
| qaraqalpaqsha atı    = Oljas Súleymanov
| negizgi atı          = {{lang-kk|Олжас Сүлейменов}}
| súwret               = Ilham Aliyev received Olzhas Suleimenov, August 2021 02 (cropped).jpg
| súwret túsindirmesi  = Súleymanov, 2021-jılı
| lawazım              = [[Qazaqstan Xalıq Kongressi partiyası]]nıń baslıǵı
| lawazımǵa kirisiw sánesi     = 1991-jıl 5-oktyabr
| lawazımnan ketiw sánesi    = 1995-jıl
| aldınǵısı            = Lawazım dúzildi
| keyingisi            = Gúljan Erǵalieva
| tuwılǵan sánesi      = 
| tuwılǵan ornı        = [[Almatı]], Qazaq ASSR, [[RSFSR]], Sovetler Awqamı
| kásibi               = [[shayır]], siyasatshı, yadrolıq qarsı belsendi
| puqaralıǵı           = 
| bilim alǵan jeri     = [[Qazaq mámleketlik universiteti]], Maksim Gorkiy atındaǵı Ádebiyat instituti
}}
'''Oljas Omarulı Súleymanov'''{{efn|{{bulleted list|{{langx|kk|Олжас Омарұлы Сүлейменов|Oljas Omarūly Süleimenov}}|{{langx|ru|Олжас Омарович Сулейменов|Olzhas Omarovich Suleymenov}}}}}} (1936-jıl 18-mayda tuwılǵan) — qazaqstanlı [[Rus tili|rus tilli]] shayır, tyurkolog, siyasatshı hám burınǵı [[Yadrolıq qarsı belsendilik|yadrolıq qarsı belsendi]].

== Ómiri ==
Oljas Súleymanov 1936-jıl 18-mayda [[Almatı]]da musılman shańaraǵında Omar Súleymanovtıń balası bolıp dunjaya kelgen. Ol 1959-jılı [[Qazaq mámleketlik universiteti]]niń Geologiya ilimleri fakultetin tamamlaǵan. Sonday-aq, Súleymanov 1961-jılı [[Maksim Gorkiy atındaǵı Ádebiyat institutı]]n pitkergen. 1962–1971-jıllar aralıǵında «Qazaqskaya Pravda» gazetasında jumıs islegen. 1966-jılı Qazaqstan [[Komsomol]] sıylıǵı menen sıylıqlanǵan. 1969–1989-jılları [[SSSR Kommunistlik partiyası|Sovetler Awqamı Kommunistlik partiyası]]nıń aǵzası bolǵan. 1981-jılı [[Moskva XII xalqara kinofestivalı]]nda tóreshi aǵzası boldı&lt;ref name=&quot;Moscow1981&quot;&gt;{{web deregi | url =http://www.moscowfilmfestival.ru/miff34/eng/archives/?year=1981 | bet =12th Moscow International Film Festival (1981) | qaralǵan sáne = 2013-jıl 21-yanvar |work=MIFF |url-status=dead | arxivurl =https://web.archive.org/web/20130421050907/http://www.moscowfilmfestival.ru/miff34/eng/archives/?year=1981 | arxivsáne = 2013-jıl 21-aprel }}&lt;/ref&gt;. 1983-jılı Qazaqstan Jazıwshılar awqamı komitetiniń birinshi xatkeri boldı. Ol rus tilinde jazatuǵın jazıwshı (rusofon) esaplanadı.

== Shıǵarmaları ==
Onıń eń belsendi tásir kórsetken shıǵarması — 1975-jılı basılıp shıqqan «AZ-i-YA» ({{langx|ru|АЗ и Я. Книга благонамеренного читателя}}) kitabı boldı. Bul kitap orıstıń áyyemgi jılnaması — «[[Igordıń dástanı haqqında jır]]» dástanınıń túrkiy tildegi kelip shıǵıw imkaniyatları haqqında. «AZ-i-YA» Rossiyadaǵı ádebiy elita tárepinen keń túrde sınǵa alındı. Súleymanov «milliy shovinizm» hám «feodallıq kóshpeli mádeniyattı ulıwlamaqta» dep ayıplandı&lt;ref&gt;Harsha Ram, Imagining Eurasia: The Poetics and Ideology of Olzhas Suleimenov's AZ i IA, [[Slavic Review]], Vol. 60, No. 2. (Summer, 2001), pp. 289-311.&lt;/ref&gt;. Qazaqstan Kommunistlik partiyasınıń birinshi xatkeri [[Dinmuxammed Qonaev]] Súleymanovtı qorǵap aralasqan, ol kitaptıń mazmunın [[Leonid Brejnev]] penen talqılap, Súleymanovtıń karerasın saqlap qalǵan.

== Eskertiwler ==
{{Notelist}}

== Derekler ==
{{Derekler}}

[[Kategoriya:Rus tilli shayırlar]]
[[Kategoriya:1936-jılı tuwılǵanlar]]
[[Kategoriya:Qazaqstan Kommunistlik partiyası siyasatshıları]]
[[Kategoriya:Qazaqstannıń Italiyadaǵı elshileri]]
[[Kategoriya:Qazaqstannıń YuNESKOdaǵı turaqlı wákilleri]]</text>
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  <page>
    <title>Timur Bekmámbetov</title>
    <ns>0</ns>
    <id>41160</id>
    <revision>
      <id>227831</id>
      <parentid>227816</parentid>
      <timestamp>2026-05-16T21:52:20Z</timestamp>
      <contributor>
        <username>JigildikBot</username>
        <id>14033</id>
      </contributor>
      <minor />
      <comment>Bot: Cite web úlgisi hám sáne parametrleri (date, access, archive) qarqalpaqshalandı</comment>
      <origin>227831</origin>
      <model>wikitext</model>
      <format>text/x-wiki</format>
      <text bytes="5626" sha1="1eerxg2bugimv3vgq6dfkpry9xbxcc7" xml:space="preserve">{{Shaxs infoqutısı
| qaraqalpaqsha atı        = Timur Bekmambetov
| negizgi atı              = Тимур Нуруахитович Бекмамбетов
| súwret                   = Timur Bekmambetov by Gage Skidmore.jpg
| súwret táriypi           = Bekmambetov, 2012-jılı
| tuwılǵan sánesi          = 
| tuwılǵan jeri            = [[Atıraw]], [[Qazaq SSR]], [[SSSR]]
| kásibi                   = [[kinorejissyor]], [[kinoprodyuser]], [[scenarist]]
| oqıǵan jeri              = [[Ózbekstan mámleketlik kórkem óner hám mádeniyat institutı]]
| iskerlik jılları         = 1986–házirgi waqıt
| sayt                     = 
}}
'''Timur Nuruaxitovich Bekmambetov''' ({{lang-ru|Тимур Нуруахитович Бекмамбетов}}; {{lang-kk|Темір Нұрbaqıtuly Bekmambetov}}; [[1961|1961-jıl]] [[25-iyun]]da tuwılǵan) — qazaqstanlı hám rossiyalı kinorejissyor, prodyuser, scenarist hám texnologiya iskeri&lt;ref&gt;{{cite book|title=Historical Dictionary of Russian and Soviet Cinema|author=Peter Rollberg|publisher=Rowman &amp; Littlefield|year=2016|place=US|isbn=978-1442268425|pages=99–100}}&lt;/ref&gt;. Ol óziniń fantastikalıq epikalıq «[[Túngi gúzet (film, 2004)|Túngi gúzet]]» (Night Watch, 2004), «[[Wanted]]» (2008) bofevigi hám «[[Avraam Linkoln: Vampirler ańshısı]]» (2012) tariyxıy qorqınıshlı filmleri, sonday-aq «[[Screenlife]]» formatındaǵı «[[Doslıqtan shıǵarıw]]» (Unfriended, 2015), «Izlew» (Searching, 2018), «[[Profil]]» (2018) hám «[[Dúnyalar urısı]]» (2025) filmleri menen tanılǵan.

== Jaslıǵı ==
Bekmambetov 1961-jıl 25-iyunda [[Qazaqstan]]da (ol waqıtta [[SSSR]] quramındaǵı [[Qazaq SSR]]), burın Guryev dep atalǵan [[Atıraw]] qalasında tuwılǵan&lt;ref name=&quot;versia&quot;&gt;{{cite news|title=Бекмамбетов Тимур Нуруахитович|url=https://versia.ru/bekmambetov-timur-nuruaxitovich|access-date=22 April 2015|work=Versia|date=25 January 2015}}&lt;/ref&gt;.

Mektepti tamamlaǵannan soń, Bekmambetov 1979-jılı Moskva energetika institutına oqıwǵa kirdi, biraq [[1980-jılǵı Jazǵı Olimpiada oyınları]] qarsısında oqıwdı taslap ketti. Ol «isenimsiz» degen sebep penen Moskvadan shıǵarıp jiberildi hám [[Tashkent]]ke ([[Ózbekstan SSR]]) kóship ótti. Ol jerde [[Ózbekstan mámleketlik kórkem óner hám mádeniyat institutı]]nda (Aleksandr Ostrovskiy atındaǵı teatr hám kórkem óner institutı) oqıdı hám 1987-jılı teatr hám kino dekoraciyası qánigeligi boyınsha tamamladı.

== Iskerligi ==
=== Kino hám televideniye iskerligi ===
Bekmambetov óz iskerligin 1980-jıllardıń aqırında [[Tashkent]]tegi [[Ilxom teatrı]]nda hám «[[Ózbekfilm]]» milliy kinostudiyasında qoyıwshı-súwretshi sıpatında baslaǵan&lt;ref&gt;{{web deregi | til =ru-RU| url =https://kinoart.ru/texts/kochevnik-po-nature-timur-bekmambetov-mezhdu-poiskami-novogo-i-modernizatsiey-starogo| bet =Кочевник по натуре: Тимур Бекмамбетов между поисками нового и модернизацией старого|website=Искусство кино| qaralǵan sáne = 2021-jıl 16-dekabr }}&lt;/ref&gt;.

Sowet Awqamı bólingenennen soń, Bekmambetov Ózbekstannan Moskvaǵa kóship ótti hám Rossiya bazarı ushın reklamalar túsire basladı. Onıń dúnyanıń belgili húkimdarları ([[Neron]] hám [[Ámir Temur]]dan baslap, [[Napoleon]] hám Rossiyanıń aqırǵı imperatorı [[Nikolay II]]ge shekem) turmısınan sóz etetuǵın «Dúnya tariyxı» reklamalar seriyası házirgi kúnge shekem Rossiyadaǵı eń jaqsı video-reklama dep esaplanadı&lt;ref&gt;{{web deregi | url =http://www.mediascope.ru/node/2186| bet =Реклама как объект практической эстетики {{!}} Электронный научный журнал &quot;Медиаскоп&quot;|website=www.mediascope.ru| qaralǵan sáne = 2021-jıl 16-dekabr }}&lt;/ref&gt;. 1994-jılı ol Rossiyada «[[Bazelevs]]» reklama hám kino islep shıǵarıw kompaniyasın qurǵan.

Bekmambetovtıń rejissyorlıq debyutı 1994-jılǵı [[SSSR]]dıń Awǵanstandaǵı urısı haqqındaǵı «[[Peshavar valsı]]» filmi boldı&lt;ref&gt;[https://movies.yahoo.com/movie/contributor/1808640170/bio Timur Bekmambetov Biography – Yahoo! Movies]. Movies.yahoo.com. Retrieved on 2013-08-25.&lt;/ref&gt;. 2004-jılı Bekmambetov Sergey Lukyanenkonıń kitabı tiykarında «[[Túngi gúzet (film, 2004)|Túngi gúzet]]» fantastikalıq filmin jazdı hám oǵan rejissyorlıq etti. Bul film Sowet Awqamı bólingenennen soń, Rossiya kassa jıyımları boyınsha «[[Júzikler húkimdarı: Júzikler awqamı]]» filmin artta qaldırıp, birinshi orınǵa shıqqan Rossiya filmi boldı. Onıń dawamı bolǵan «[[Kúndizgi gúzet (film)|Kúndizgi gúzet]]» (2006) filmi de Bekmambetov tárepinen jazıldı hám birinshi eki hápteniń ózinde 26 million dollardan aslam kassa jıynap, jańa rekord ornattı&lt;ref&gt;{{web deregi | til =ru| url =https://vz.ru/news/2006/1/16/18938.html| bet =&quot;Дневной дозор&quot; собрал 26 млн. долларов|website=ВЗГЛЯД.РУ| qaralǵan sáne = 2021-jıl 16-dekabr }}&lt;/ref&gt;.

== Derekler ==
{{Derekler}}

== Sırtqı siltemeler ==
* [https://web.archive.org/web/20130828203202/http://onlife.me/2013/02/timur-bekmambetov/ Timur Bekmambetovtıń portreti]
* {{IMDb name|67457}}

{{Authority control}}

{{DEFAULTSORT:Bekmambetov, Timur}}
[[Kategoriya:1961-jılı tuwılǵanlar]]
[[Kategoriya:Atırawlılar]]
[[Kategoriya:Rossiyadaǵı qazaqstanlı emigrantlar]]
[[Kategoriya:Qazaqstan kinorejissyorları]]
[[Kategoriya:Rossiya kinorejissyorları]]</text>
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  <page>
    <title>Paydalanıwshı talqılawı:Javítómester</title>
    <ns>3</ns>
    <id>41163</id>
    <revision>
      <id>227823</id>
      <timestamp>2026-05-16T13:57:24Z</timestamp>
      <contributor>
        <username>Bot 3-f</username>
        <id>14133</id>
      </contributor>
      <comment>Xosh keldińiz!</comment>
      <origin>227823</origin>
      <model>wikitext</model>
      <format>text/x-wiki</format>
      <text bytes="5690" sha1="r8qyvlait55v713mi4te54vpt2y78o1" xml:space="preserve">== Qaraqalpaqsha Wikipediaǵa xosh keldińiz! ==
{| style=&quot;width:100%; background:transparent; font-size:90%&quot;
| style=&quot;background:#e0f0ff; border:1px solid silver; -moz-border-radius-topleft:12px; -webkit-border-top-left-radius:12px; border-top-left-radius:12px; width:20%; height:30px&quot; | &amp;nbsp;&amp;nbsp; [[Fayl:Help-browser.svg|18px|link=Wikipedia:Maqala baslawshılar ushın qısqa qollanba]] [[Wikipedia:Maqala baslawshılar ushın qısqa qollanba|Maqala baslawshılar ushın qısqa qollanba]]
| style=&quot;background:#6495ed; color:white; padding:0.5em 0.5em 0.5em 1em; font-size:130%; border:1px solid silver; -moz-border-radius-topright:12px; -webkit-border-top-right-radius:12px; border-top-right-radius:12px; width:80%&quot; |[[Fayl:Flag of Karakalpakstan.svg|60px|right|link=]] Qaraqalpaqsha Wikipediaǵa xosh keldińiz, [[Paydalanıwshı:{{BASEPAGENAME}}|&lt;span style=&quot;color:white&quot;&gt;{{BASEPAGENAME}}&lt;/span&gt;]]!
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| style=&quot;background:#e0e6ff; border:1px solid silver; height:30px; padding-left:1em&quot; | [[Fayl:Crystal Clear app ktip.svg|18px|link=Wikipedia:Dáslepki qádemler]] [[Wikipedia:Dáslepki qádemler|Dáslepki qádemler]]
| rowspan=&quot;7&quot; style=&quot;background:#fffff0; border:1px solid silver; -moz-border-radius-bottomright:12px; -webkit-border-bottom-right-radius:12px; border-bottom-right-radius:12px; padding:0.5em 1em&quot; | Wikipedianıń qaraqalpaq tili bólimi paydalanıwshılarınıń atınan sizge jalınlı sálem jollaymız. Bul joybarda qatnasıw sizge yosh baǵıshlaydı dep úmit etemiz.

Birinshi gezekte joybarda qatnasıwdıń tiykarǵı principleri menen tanısıp shıǵıńız: maqalalardı redaktorlawda [[Wikipedia:Bes tirek|batıl bolıńız]] hám bárqulla [[Wikipedia:Konsensus|iygilikli niyetler]] menen háreket etińiz.

[[Fayl:Signature button.png|thumb|Usı túymeni basıp qol qoyıw múmkin]]Wikipediada maqalalarda qol qoyıw shárt emes, sebebi maqala avtorı haqqındaǵı maǵlıwmat avtomatikalıq tárizde qáliplesedi hám bettiń redaktorlanıw tariyxında saqlanadı. Biraq siz [[Wikipedia:Forum|forumlаrdа]] yamasa ayırım [[Wikipedia:Talqılaw betleri|betlerdiń talqılawlarında]] pikir bildirgenińizde qolıńızdı qoyıwıńız kerek. Bunıń ushın pikirińiz sońında qatara tórt tilda (&lt;code&gt;&lt;nowiki&gt;~~~~&lt;/nowiki&gt;&lt;/code&gt;) belgisin qoyıw yaki redaktorlaw pаnеliniń ásbaplar qatarındaǵı tiyisli túymeni basıw jetkilikli. Bunda atıńızdı (laqabıńızdı) qoldan jazıp otırıwıńız shárt emes.

Ózińizdiń [[Paydalanıwshı:{{BASEPAGENAME}}|paydalanıwshı betińizde]] ózińiz haqqındaǵı maǵlıwmatlardı ornalastırıwıńız múmkin — mısalı, [[Wikipedia:Vavilon|til biliw kónlikpelerińiz]] yamasa qızıǵıwshılıǵıńız sheńberindegi tarawlar.

Eger sizde sorawlar payda bolsa, onda sistemanıń [https://www.mediawiki.org/wiki/Help:Contents/kaa/ járdem] betinen paydalanıńız. Nabada ol jerde qanıqtırarlı juwap ala almasańız, sorawıńızdı [[Wikipedia:Forum|joybardıń forum betinde]] yamasa [[Special:MyTalk|jeke talqılaw betińizde]] jazıp qaldırıńız: ol jerge &lt;code&gt;&lt;nowiki&gt;{{helpme}}&lt;/nowiki&gt;&lt;/code&gt; úlgisin qollanıp sorawıńızdı qosıńız — basqalar sizge anıq járdem beredi.

Nabada siz maqalanı redaktorlawdı qısqa máwlet ishinde juwmaqlay almasańız hám onı sońıraq dawam etpekshi bolsańız, bettiń basına &lt;code&gt;&lt;nowiki&gt;{{redaktorlanbaqta}}&lt;/nowiki&gt;&lt;/code&gt; úlgisin qosıp qoyıńız: bul basqa paydalanıwshılarǵa sol betti siz redaktorlap atırǵanlıǵıńız haqqında maǵlıwmat beredi. Isińiz juwmaqlanǵannan soń úlgini alıp taslawdı umıtpańız. 

Jáne bir márte xosh keldińiz! {{#if:|{{{1}}}}}
&lt;div style=&quot;border-bottom:1px solid #eee; padding-top:0.17em; padding-bottom:0.5em&quot;&gt;&lt;/div&gt;
&lt;div style=&quot;font-size:90%; font-style:italic&quot;&gt;Hello and welcome to the Karakalpak Wikipedia! We appreciate your contributions. If your Karakalpak skills are not good enough, that’s not a problem. We have an [[Wikipedia:Elshixana|embassy]] where you can inquire for further information in your native language. We hope you enjoy your time here!&lt;/div&gt;
|-
| style=&quot;background:#e5e0ff; border:1px solid silver; height:30px; padding-left:1em&quot; | [[Fayl:Crystal128-kanagram.svg|18px|link=Wikipedia:Maqalalardıń atalıwı]] [[Wikipedia:Maqalalardıń atalıwı|Maqalalardıń atalıwı]]
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|}
--[[Paydalanıwshı:Bot 3-f|Bot 3-f]] ([[Paydalanıwshı talqılawı:Bot 3-f|talqılaw]]) 13:57, 2026-jıl 16-may (UTC)</text>
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  <page>
    <title>Paydalanıwshı talqılawı:Grishoo-Mth</title>
    <ns>3</ns>
    <id>41164</id>
    <revision>
      <id>227824</id>
      <timestamp>2026-05-16T14:57:36Z</timestamp>
      <contributor>
        <username>Bot 3-f</username>
        <id>14133</id>
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      <comment>Xosh keldińiz!</comment>
      <origin>227824</origin>
      <model>wikitext</model>
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      <text bytes="5690" sha1="2lmn1fy3qai15zd24hsvgfu25dwnttu" xml:space="preserve">== Qaraqalpaqsha Wikipediaǵa xosh keldińiz! ==
{| style=&quot;width:100%; background:transparent; font-size:90%&quot;
| style=&quot;background:#e0f0ff; border:1px solid silver; -moz-border-radius-topleft:12px; -webkit-border-top-left-radius:12px; border-top-left-radius:12px; width:20%; height:30px&quot; | &amp;nbsp;&amp;nbsp; [[Fayl:Help-browser.svg|18px|link=Wikipedia:Maqala baslawshılar ushın qısqa qollanba]] [[Wikipedia:Maqala baslawshılar ushın qısqa qollanba|Maqala baslawshılar ushın qısqa qollanba]]
| style=&quot;background:#6495ed; color:white; padding:0.5em 0.5em 0.5em 1em; font-size:130%; border:1px solid silver; -moz-border-radius-topright:12px; -webkit-border-top-right-radius:12px; border-top-right-radius:12px; width:80%&quot; |[[Fayl:Flag of Karakalpakstan.svg|60px|right|link=]] Qaraqalpaqsha Wikipediaǵa xosh keldińiz, [[Paydalanıwshı:{{BASEPAGENAME}}|&lt;span style=&quot;color:white&quot;&gt;{{BASEPAGENAME}}&lt;/span&gt;]]!
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| style=&quot;background:#e0e6ff; border:1px solid silver; height:30px; padding-left:1em&quot; | [[Fayl:Crystal Clear app ktip.svg|18px|link=Wikipedia:Dáslepki qádemler]] [[Wikipedia:Dáslepki qádemler|Dáslepki qádemler]]
| rowspan=&quot;7&quot; style=&quot;background:#fffff0; border:1px solid silver; -moz-border-radius-bottomright:12px; -webkit-border-bottom-right-radius:12px; border-bottom-right-radius:12px; padding:0.5em 1em&quot; | Wikipedianıń qaraqalpaq tili bólimi paydalanıwshılarınıń atınan sizge jalınlı sálem jollaymız. Bul joybarda qatnasıw sizge yosh baǵıshlaydı dep úmit etemiz.

Birinshi gezekte joybarda qatnasıwdıń tiykarǵı principleri menen tanısıp shıǵıńız: maqalalardı redaktorlawda [[Wikipedia:Bes tirek|batıl bolıńız]] hám bárqulla [[Wikipedia:Konsensus|iygilikli niyetler]] menen háreket etińiz.

[[Fayl:Signature button.png|thumb|Usı túymeni basıp qol qoyıw múmkin]]Wikipediada maqalalarda qol qoyıw shárt emes, sebebi maqala avtorı haqqındaǵı maǵlıwmat avtomatikalıq tárizde qáliplesedi hám bettiń redaktorlanıw tariyxında saqlanadı. Biraq siz [[Wikipedia:Forum|forumlаrdа]] yamasa ayırım [[Wikipedia:Talqılaw betleri|betlerdiń talqılawlarında]] pikir bildirgenińizde qolıńızdı qoyıwıńız kerek. Bunıń ushın pikirińiz sońında qatara tórt tilda (&lt;code&gt;&lt;nowiki&gt;~~~~&lt;/nowiki&gt;&lt;/code&gt;) belgisin qoyıw yaki redaktorlaw pаnеliniń ásbaplar qatarındaǵı tiyisli túymeni basıw jetkilikli. Bunda atıńızdı (laqabıńızdı) qoldan jazıp otırıwıńız shárt emes.

Ózińizdiń [[Paydalanıwshı:{{BASEPAGENAME}}|paydalanıwshı betińizde]] ózińiz haqqındaǵı maǵlıwmatlardı ornalastırıwıńız múmkin — mısalı, [[Wikipedia:Vavilon|til biliw kónlikpelerińiz]] yamasa qızıǵıwshılıǵıńız sheńberindegi tarawlar.

Eger sizde sorawlar payda bolsa, onda sistemanıń [https://www.mediawiki.org/wiki/Help:Contents/kaa/ járdem] betinen paydalanıńız. Nabada ol jerde qanıqtırarlı juwap ala almasańız, sorawıńızdı [[Wikipedia:Forum|joybardıń forum betinde]] yamasa [[Special:MyTalk|jeke talqılaw betińizde]] jazıp qaldırıńız: ol jerge &lt;code&gt;&lt;nowiki&gt;{{helpme}}&lt;/nowiki&gt;&lt;/code&gt; úlgisin qollanıp sorawıńızdı qosıńız — basqalar sizge anıq járdem beredi.

Nabada siz maqalanı redaktorlawdı qısqa máwlet ishinde juwmaqlay almasańız hám onı sońıraq dawam etpekshi bolsańız, bettiń basına &lt;code&gt;&lt;nowiki&gt;{{redaktorlanbaqta}}&lt;/nowiki&gt;&lt;/code&gt; úlgisin qosıp qoyıńız: bul basqa paydalanıwshılarǵa sol betti siz redaktorlap atırǵanlıǵıńız haqqında maǵlıwmat beredi. Isińiz juwmaqlanǵannan soń úlgini alıp taslawdı umıtpańız. 

Jáne bir márte xosh keldińiz! {{#if:|{{{1}}}}}
&lt;div style=&quot;border-bottom:1px solid #eee; padding-top:0.17em; padding-bottom:0.5em&quot;&gt;&lt;/div&gt;
&lt;div style=&quot;font-size:90%; font-style:italic&quot;&gt;Hello and welcome to the Karakalpak Wikipedia! We appreciate your contributions. If your Karakalpak skills are not good enough, that’s not a problem. We have an [[Wikipedia:Elshixana|embassy]] where you can inquire for further information in your native language. We hope you enjoy your time here!&lt;/div&gt;
|-
| style=&quot;background:#e5e0ff; border:1px solid silver; height:30px; padding-left:1em&quot; | [[Fayl:Crystal128-kanagram.svg|18px|link=Wikipedia:Maqalalardıń atalıwı]] [[Wikipedia:Maqalalardıń atalıwı|Maqalalardıń atalıwı]]
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| style=&quot;background:#f9e0ff; border:1px solid silver; height:30px; padding-left:1em&quot; | [[Fayl:View-refresh.svg|18px|link=Wikipedia:Maqalalardı redaktorlaw]] [[Wikipedia:Maqalalardı redaktorlaw|Maqalalardı redaktorlaw]]
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| style=&quot;background:#ffe0f1; border:1px solid silver; height:30px; padding-left:1em&quot; | [[Fayl:Accessories-text-editor.svg|18px|link=Wikipedia:Ulıwma qaǵıydalar]] [[Wikipedia:Ulıwma qaǵıydalar|Ulıwma qaǵıydalar]]
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| style=&quot;background:#ffe0e6; border:1px solid silver; height:30px; padding-left:1em&quot; | [[Fayl:Crystal Clear app lphoto.png|18px|link=Wikipedia:Súwretlerden paydalanıw siyasatı]] [[Wikipedia:Súwretlerden paydalanıw siyasatı|Súwretlerden paydalanıw siyasatı]]
|-
| style=&quot;background:#ffe5e0; border:1px solid silver; height:30px; padding-left:1em&quot; | [[Fayl:Green copyright.svg|18px|link=Wikipedia:Avtorlıq huqıqları]] [[Wikipedia:Avtorlıq huqıqları|Avtorlıq huqıqları]]
|-
| style=&quot;background:#ffefe0; border:1px solid silver; -moz-border-radius-bottomleft:12px; -webkit-border-bottom-left-radius:12px; border-bottom-left-radius:12px; height:30px; padding-left:1em&quot; | [[Fayl:Nuvola apps bookcase.svg|18px|link=Wikipedia:Glossariy]] [[Wikipedia:Glossariy|Glossariy]]
|}
--[[Paydalanıwshı:Bot 3-f|Bot 3-f]] ([[Paydalanıwshı talqılawı:Bot 3-f|talqılaw]]) 14:57, 2026-jıl 16-may (UTC)</text>
      <sha1>2lmn1fy3qai15zd24hsvgfu25dwnttu</sha1>
    </revision>
  </page>
  <page>
    <title>Paydalanıwshı talqılawı:SuperNezuko</title>
    <ns>3</ns>
    <id>41165</id>
    <revision>
      <id>227825</id>
      <timestamp>2026-05-16T14:57:46Z</timestamp>
      <contributor>
        <username>Bot 3-f</username>
        <id>14133</id>
      </contributor>
      <comment>Xosh keldińiz!</comment>
      <origin>227825</origin>
      <model>wikitext</model>
      <format>text/x-wiki</format>
      <text bytes="5690" sha1="2lmn1fy3qai15zd24hsvgfu25dwnttu" xml:space="preserve">== Qaraqalpaqsha Wikipediaǵa xosh keldińiz! ==
{| style=&quot;width:100%; background:transparent; font-size:90%&quot;
| style=&quot;background:#e0f0ff; border:1px solid silver; -moz-border-radius-topleft:12px; -webkit-border-top-left-radius:12px; border-top-left-radius:12px; width:20%; height:30px&quot; | &amp;nbsp;&amp;nbsp; [[Fayl:Help-browser.svg|18px|link=Wikipedia:Maqala baslawshılar ushın qısqa qollanba]] [[Wikipedia:Maqala baslawshılar ushın qısqa qollanba|Maqala baslawshılar ushın qısqa qollanba]]
| style=&quot;background:#6495ed; color:white; padding:0.5em 0.5em 0.5em 1em; font-size:130%; border:1px solid silver; -moz-border-radius-topright:12px; -webkit-border-top-right-radius:12px; border-top-right-radius:12px; width:80%&quot; |[[Fayl:Flag of Karakalpakstan.svg|60px|right|link=]] Qaraqalpaqsha Wikipediaǵa xosh keldińiz, [[Paydalanıwshı:{{BASEPAGENAME}}|&lt;span style=&quot;color:white&quot;&gt;{{BASEPAGENAME}}&lt;/span&gt;]]!
|-
| style=&quot;background:#e0e6ff; border:1px solid silver; height:30px; padding-left:1em&quot; | [[Fayl:Crystal Clear app ktip.svg|18px|link=Wikipedia:Dáslepki qádemler]] [[Wikipedia:Dáslepki qádemler|Dáslepki qádemler]]
| rowspan=&quot;7&quot; style=&quot;background:#fffff0; border:1px solid silver; -moz-border-radius-bottomright:12px; -webkit-border-bottom-right-radius:12px; border-bottom-right-radius:12px; padding:0.5em 1em&quot; | Wikipedianıń qaraqalpaq tili bólimi paydalanıwshılarınıń atınan sizge jalınlı sálem jollaymız. Bul joybarda qatnasıw sizge yosh baǵıshlaydı dep úmit etemiz.

Birinshi gezekte joybarda qatnasıwdıń tiykarǵı principleri menen tanısıp shıǵıńız: maqalalardı redaktorlawda [[Wikipedia:Bes tirek|batıl bolıńız]] hám bárqulla [[Wikipedia:Konsensus|iygilikli niyetler]] menen háreket etińiz.

[[Fayl:Signature button.png|thumb|Usı túymeni basıp qol qoyıw múmkin]]Wikipediada maqalalarda qol qoyıw shárt emes, sebebi maqala avtorı haqqındaǵı maǵlıwmat avtomatikalıq tárizde qáliplesedi hám bettiń redaktorlanıw tariyxında saqlanadı. Biraq siz [[Wikipedia:Forum|forumlаrdа]] yamasa ayırım [[Wikipedia:Talqılaw betleri|betlerdiń talqılawlarında]] pikir bildirgenińizde qolıńızdı qoyıwıńız kerek. Bunıń ushın pikirińiz sońında qatara tórt tilda (&lt;code&gt;&lt;nowiki&gt;~~~~&lt;/nowiki&gt;&lt;/code&gt;) belgisin qoyıw yaki redaktorlaw pаnеliniń ásbaplar qatarındaǵı tiyisli túymeni basıw jetkilikli. Bunda atıńızdı (laqabıńızdı) qoldan jazıp otırıwıńız shárt emes.

Ózińizdiń [[Paydalanıwshı:{{BASEPAGENAME}}|paydalanıwshı betińizde]] ózińiz haqqındaǵı maǵlıwmatlardı ornalastırıwıńız múmkin — mısalı, [[Wikipedia:Vavilon|til biliw kónlikpelerińiz]] yamasa qızıǵıwshılıǵıńız sheńberindegi tarawlar.

Eger sizde sorawlar payda bolsa, onda sistemanıń [https://www.mediawiki.org/wiki/Help:Contents/kaa/ járdem] betinen paydalanıńız. Nabada ol jerde qanıqtırarlı juwap ala almasańız, sorawıńızdı [[Wikipedia:Forum|joybardıń forum betinde]] yamasa [[Special:MyTalk|jeke talqılaw betińizde]] jazıp qaldırıńız: ol jerge &lt;code&gt;&lt;nowiki&gt;{{helpme}}&lt;/nowiki&gt;&lt;/code&gt; úlgisin qollanıp sorawıńızdı qosıńız — basqalar sizge anıq járdem beredi.

Nabada siz maqalanı redaktorlawdı qısqa máwlet ishinde juwmaqlay almasańız hám onı sońıraq dawam etpekshi bolsańız, bettiń basına &lt;code&gt;&lt;nowiki&gt;{{redaktorlanbaqta}}&lt;/nowiki&gt;&lt;/code&gt; úlgisin qosıp qoyıńız: bul basqa paydalanıwshılarǵa sol betti siz redaktorlap atırǵanlıǵıńız haqqında maǵlıwmat beredi. Isińiz juwmaqlanǵannan soń úlgini alıp taslawdı umıtpańız. 

Jáne bir márte xosh keldińiz! {{#if:|{{{1}}}}}
&lt;div style=&quot;border-bottom:1px solid #eee; padding-top:0.17em; padding-bottom:0.5em&quot;&gt;&lt;/div&gt;
&lt;div style=&quot;font-size:90%; font-style:italic&quot;&gt;Hello and welcome to the Karakalpak Wikipedia! We appreciate your contributions. If your Karakalpak skills are not good enough, that’s not a problem. We have an [[Wikipedia:Elshixana|embassy]] where you can inquire for further information in your native language. We hope you enjoy your time here!&lt;/div&gt;
|-
| style=&quot;background:#e5e0ff; border:1px solid silver; height:30px; padding-left:1em&quot; | [[Fayl:Crystal128-kanagram.svg|18px|link=Wikipedia:Maqalalardıń atalıwı]] [[Wikipedia:Maqalalardıń atalıwı|Maqalalardıń atalıwı]]
|-
| style=&quot;background:#f9e0ff; border:1px solid silver; height:30px; padding-left:1em&quot; | [[Fayl:View-refresh.svg|18px|link=Wikipedia:Maqalalardı redaktorlaw]] [[Wikipedia:Maqalalardı redaktorlaw|Maqalalardı redaktorlaw]]
|-
| style=&quot;background:#ffe0f1; border:1px solid silver; height:30px; padding-left:1em&quot; | [[Fayl:Accessories-text-editor.svg|18px|link=Wikipedia:Ulıwma qaǵıydalar]] [[Wikipedia:Ulıwma qaǵıydalar|Ulıwma qaǵıydalar]]
|-
| style=&quot;background:#ffe0e6; border:1px solid silver; height:30px; padding-left:1em&quot; | [[Fayl:Crystal Clear app lphoto.png|18px|link=Wikipedia:Súwretlerden paydalanıw siyasatı]] [[Wikipedia:Súwretlerden paydalanıw siyasatı|Súwretlerden paydalanıw siyasatı]]
|-
| style=&quot;background:#ffe5e0; border:1px solid silver; height:30px; padding-left:1em&quot; | [[Fayl:Green copyright.svg|18px|link=Wikipedia:Avtorlıq huqıqları]] [[Wikipedia:Avtorlıq huqıqları|Avtorlıq huqıqları]]
|-
| style=&quot;background:#ffefe0; border:1px solid silver; -moz-border-radius-bottomleft:12px; -webkit-border-bottom-left-radius:12px; border-bottom-left-radius:12px; height:30px; padding-left:1em&quot; | [[Fayl:Nuvola apps bookcase.svg|18px|link=Wikipedia:Glossariy]] [[Wikipedia:Glossariy|Glossariy]]
|}
--[[Paydalanıwshı:Bot 3-f|Bot 3-f]] ([[Paydalanıwshı talqılawı:Bot 3-f|talqılaw]]) 14:57, 2026-jıl 16-may (UTC)</text>
      <sha1>2lmn1fy3qai15zd24hsvgfu25dwnttu</sha1>
    </revision>
  </page>
  <page>
    <title>Paydalanıwshı talqılawı:Roeland P.</title>
    <ns>3</ns>
    <id>41166</id>
    <revision>
      <id>227826</id>
      <timestamp>2026-05-16T18:58:35Z</timestamp>
      <contributor>
        <username>Bot 3-f</username>
        <id>14133</id>
      </contributor>
      <comment>Xosh keldińiz!</comment>
      <origin>227826</origin>
      <model>wikitext</model>
      <format>text/x-wiki</format>
      <text bytes="5690" sha1="h43hg08fdezdzg2nqe49e78ggqaqp95" xml:space="preserve">== Qaraqalpaqsha Wikipediaǵa xosh keldińiz! ==
{| style=&quot;width:100%; background:transparent; font-size:90%&quot;
| style=&quot;background:#e0f0ff; border:1px solid silver; -moz-border-radius-topleft:12px; -webkit-border-top-left-radius:12px; border-top-left-radius:12px; width:20%; height:30px&quot; | &amp;nbsp;&amp;nbsp; [[Fayl:Help-browser.svg|18px|link=Wikipedia:Maqala baslawshılar ushın qısqa qollanba]] [[Wikipedia:Maqala baslawshılar ushın qısqa qollanba|Maqala baslawshılar ushın qısqa qollanba]]
| style=&quot;background:#6495ed; color:white; padding:0.5em 0.5em 0.5em 1em; font-size:130%; border:1px solid silver; -moz-border-radius-topright:12px; -webkit-border-top-right-radius:12px; border-top-right-radius:12px; width:80%&quot; |[[Fayl:Flag of Karakalpakstan.svg|60px|right|link=]] Qaraqalpaqsha Wikipediaǵa xosh keldińiz, [[Paydalanıwshı:{{BASEPAGENAME}}|&lt;span style=&quot;color:white&quot;&gt;{{BASEPAGENAME}}&lt;/span&gt;]]!
|-
| style=&quot;background:#e0e6ff; border:1px solid silver; height:30px; padding-left:1em&quot; | [[Fayl:Crystal Clear app ktip.svg|18px|link=Wikipedia:Dáslepki qádemler]] [[Wikipedia:Dáslepki qádemler|Dáslepki qádemler]]
| rowspan=&quot;7&quot; style=&quot;background:#fffff0; border:1px solid silver; -moz-border-radius-bottomright:12px; -webkit-border-bottom-right-radius:12px; border-bottom-right-radius:12px; padding:0.5em 1em&quot; | Wikipedianıń qaraqalpaq tili bólimi paydalanıwshılarınıń atınan sizge jalınlı sálem jollaymız. Bul joybarda qatnasıw sizge yosh baǵıshlaydı dep úmit etemiz.

Birinshi gezekte joybarda qatnasıwdıń tiykarǵı principleri menen tanısıp shıǵıńız: maqalalardı redaktorlawda [[Wikipedia:Bes tirek|batıl bolıńız]] hám bárqulla [[Wikipedia:Konsensus|iygilikli niyetler]] menen háreket etińiz.

[[Fayl:Signature button.png|thumb|Usı túymeni basıp qol qoyıw múmkin]]Wikipediada maqalalarda qol qoyıw shárt emes, sebebi maqala avtorı haqqındaǵı maǵlıwmat avtomatikalıq tárizde qáliplesedi hám bettiń redaktorlanıw tariyxında saqlanadı. Biraq siz [[Wikipedia:Forum|forumlаrdа]] yamasa ayırım [[Wikipedia:Talqılaw betleri|betlerdiń talqılawlarında]] pikir bildirgenińizde qolıńızdı qoyıwıńız kerek. Bunıń ushın pikirińiz sońında qatara tórt tilda (&lt;code&gt;&lt;nowiki&gt;~~~~&lt;/nowiki&gt;&lt;/code&gt;) belgisin qoyıw yaki redaktorlaw pаnеliniń ásbaplar qatarındaǵı tiyisli túymeni basıw jetkilikli. Bunda atıńızdı (laqabıńızdı) qoldan jazıp otırıwıńız shárt emes.

Ózińizdiń [[Paydalanıwshı:{{BASEPAGENAME}}|paydalanıwshı betińizde]] ózińiz haqqındaǵı maǵlıwmatlardı ornalastırıwıńız múmkin — mısalı, [[Wikipedia:Vavilon|til biliw kónlikpelerińiz]] yamasa qızıǵıwshılıǵıńız sheńberindegi tarawlar.

Eger sizde sorawlar payda bolsa, onda sistemanıń [https://www.mediawiki.org/wiki/Help:Contents/kaa/ járdem] betinen paydalanıńız. Nabada ol jerde qanıqtırarlı juwap ala almasańız, sorawıńızdı [[Wikipedia:Forum|joybardıń forum betinde]] yamasa [[Special:MyTalk|jeke talqılaw betińizde]] jazıp qaldırıńız: ol jerge &lt;code&gt;&lt;nowiki&gt;{{helpme}}&lt;/nowiki&gt;&lt;/code&gt; úlgisin qollanıp sorawıńızdı qosıńız — basqalar sizge anıq járdem beredi.

Nabada siz maqalanı redaktorlawdı qısqa máwlet ishinde juwmaqlay almasańız hám onı sońıraq dawam etpekshi bolsańız, bettiń basına &lt;code&gt;&lt;nowiki&gt;{{redaktorlanbaqta}}&lt;/nowiki&gt;&lt;/code&gt; úlgisin qosıp qoyıńız: bul basqa paydalanıwshılarǵa sol betti siz redaktorlap atırǵanlıǵıńız haqqında maǵlıwmat beredi. Isińiz juwmaqlanǵannan soń úlgini alıp taslawdı umıtpańız. 

Jáne bir márte xosh keldińiz! {{#if:|{{{1}}}}}
&lt;div style=&quot;border-bottom:1px solid #eee; padding-top:0.17em; padding-bottom:0.5em&quot;&gt;&lt;/div&gt;
&lt;div style=&quot;font-size:90%; font-style:italic&quot;&gt;Hello and welcome to the Karakalpak Wikipedia! We appreciate your contributions. If your Karakalpak skills are not good enough, that’s not a problem. We have an [[Wikipedia:Elshixana|embassy]] where you can inquire for further information in your native language. We hope you enjoy your time here!&lt;/div&gt;
|-
| style=&quot;background:#e5e0ff; border:1px solid silver; height:30px; padding-left:1em&quot; | [[Fayl:Crystal128-kanagram.svg|18px|link=Wikipedia:Maqalalardıń atalıwı]] [[Wikipedia:Maqalalardıń atalıwı|Maqalalardıń atalıwı]]
|-
| style=&quot;background:#f9e0ff; border:1px solid silver; height:30px; padding-left:1em&quot; | [[Fayl:View-refresh.svg|18px|link=Wikipedia:Maqalalardı redaktorlaw]] [[Wikipedia:Maqalalardı redaktorlaw|Maqalalardı redaktorlaw]]
|-
| style=&quot;background:#ffe0f1; border:1px solid silver; height:30px; padding-left:1em&quot; | [[Fayl:Accessories-text-editor.svg|18px|link=Wikipedia:Ulıwma qaǵıydalar]] [[Wikipedia:Ulıwma qaǵıydalar|Ulıwma qaǵıydalar]]
|-
| style=&quot;background:#ffe0e6; border:1px solid silver; height:30px; padding-left:1em&quot; | [[Fayl:Crystal Clear app lphoto.png|18px|link=Wikipedia:Súwretlerden paydalanıw siyasatı]] [[Wikipedia:Súwretlerden paydalanıw siyasatı|Súwretlerden paydalanıw siyasatı]]
|-
| style=&quot;background:#ffe5e0; border:1px solid silver; height:30px; padding-left:1em&quot; | [[Fayl:Green copyright.svg|18px|link=Wikipedia:Avtorlıq huqıqları]] [[Wikipedia:Avtorlıq huqıqları|Avtorlıq huqıqları]]
|-
| style=&quot;background:#ffefe0; border:1px solid silver; -moz-border-radius-bottomleft:12px; -webkit-border-bottom-left-radius:12px; border-bottom-left-radius:12px; height:30px; padding-left:1em&quot; | [[Fayl:Nuvola apps bookcase.svg|18px|link=Wikipedia:Glossariy]] [[Wikipedia:Glossariy|Glossariy]]
|}
--[[Paydalanıwshı:Bot 3-f|Bot 3-f]] ([[Paydalanıwshı talqılawı:Bot 3-f|talqılaw]]) 18:58, 2026-jıl 16-may (UTC)</text>
      <sha1>h43hg08fdezdzg2nqe49e78ggqaqp95</sha1>
    </revision>
  </page>
  <page>
    <title>Paydalanıwshı talqılawı:HappinessLol</title>
    <ns>3</ns>
    <id>41167</id>
    <revision>
      <id>227827</id>
      <timestamp>2026-05-16T18:58:45Z</timestamp>
      <contributor>
        <username>Bot 3-f</username>
        <id>14133</id>
      </contributor>
      <comment>Xosh keldińiz!</comment>
      <origin>227827</origin>
      <model>wikitext</model>
      <format>text/x-wiki</format>
      <text bytes="5690" sha1="h43hg08fdezdzg2nqe49e78ggqaqp95" xml:space="preserve">== Qaraqalpaqsha Wikipediaǵa xosh keldińiz! ==
{| style=&quot;width:100%; background:transparent; font-size:90%&quot;
| style=&quot;background:#e0f0ff; border:1px solid silver; -moz-border-radius-topleft:12px; -webkit-border-top-left-radius:12px; border-top-left-radius:12px; width:20%; height:30px&quot; | &amp;nbsp;&amp;nbsp; [[Fayl:Help-browser.svg|18px|link=Wikipedia:Maqala baslawshılar ushın qısqa qollanba]] [[Wikipedia:Maqala baslawshılar ushın qısqa qollanba|Maqala baslawshılar ushın qısqa qollanba]]
| style=&quot;background:#6495ed; color:white; padding:0.5em 0.5em 0.5em 1em; font-size:130%; border:1px solid silver; -moz-border-radius-topright:12px; -webkit-border-top-right-radius:12px; border-top-right-radius:12px; width:80%&quot; |[[Fayl:Flag of Karakalpakstan.svg|60px|right|link=]] Qaraqalpaqsha Wikipediaǵa xosh keldińiz, [[Paydalanıwshı:{{BASEPAGENAME}}|&lt;span style=&quot;color:white&quot;&gt;{{BASEPAGENAME}}&lt;/span&gt;]]!
|-
| style=&quot;background:#e0e6ff; border:1px solid silver; height:30px; padding-left:1em&quot; | [[Fayl:Crystal Clear app ktip.svg|18px|link=Wikipedia:Dáslepki qádemler]] [[Wikipedia:Dáslepki qádemler|Dáslepki qádemler]]
| rowspan=&quot;7&quot; style=&quot;background:#fffff0; border:1px solid silver; -moz-border-radius-bottomright:12px; -webkit-border-bottom-right-radius:12px; border-bottom-right-radius:12px; padding:0.5em 1em&quot; | Wikipedianıń qaraqalpaq tili bólimi paydalanıwshılarınıń atınan sizge jalınlı sálem jollaymız. Bul joybarda qatnasıw sizge yosh baǵıshlaydı dep úmit etemiz.

Birinshi gezekte joybarda qatnasıwdıń tiykarǵı principleri menen tanısıp shıǵıńız: maqalalardı redaktorlawda [[Wikipedia:Bes tirek|batıl bolıńız]] hám bárqulla [[Wikipedia:Konsensus|iygilikli niyetler]] menen háreket etińiz.

[[Fayl:Signature button.png|thumb|Usı túymeni basıp qol qoyıw múmkin]]Wikipediada maqalalarda qol qoyıw shárt emes, sebebi maqala avtorı haqqındaǵı maǵlıwmat avtomatikalıq tárizde qáliplesedi hám bettiń redaktorlanıw tariyxında saqlanadı. Biraq siz [[Wikipedia:Forum|forumlаrdа]] yamasa ayırım [[Wikipedia:Talqılaw betleri|betlerdiń talqılawlarında]] pikir bildirgenińizde qolıńızdı qoyıwıńız kerek. Bunıń ushın pikirińiz sońında qatara tórt tilda (&lt;code&gt;&lt;nowiki&gt;~~~~&lt;/nowiki&gt;&lt;/code&gt;) belgisin qoyıw yaki redaktorlaw pаnеliniń ásbaplar qatarındaǵı tiyisli túymeni basıw jetkilikli. Bunda atıńızdı (laqabıńızdı) qoldan jazıp otırıwıńız shárt emes.

Ózińizdiń [[Paydalanıwshı:{{BASEPAGENAME}}|paydalanıwshı betińizde]] ózińiz haqqındaǵı maǵlıwmatlardı ornalastırıwıńız múmkin — mısalı, [[Wikipedia:Vavilon|til biliw kónlikpelerińiz]] yamasa qızıǵıwshılıǵıńız sheńberindegi tarawlar.

Eger sizde sorawlar payda bolsa, onda sistemanıń [https://www.mediawiki.org/wiki/Help:Contents/kaa/ járdem] betinen paydalanıńız. Nabada ol jerde qanıqtırarlı juwap ala almasańız, sorawıńızdı [[Wikipedia:Forum|joybardıń forum betinde]] yamasa [[Special:MyTalk|jeke talqılaw betińizde]] jazıp qaldırıńız: ol jerge &lt;code&gt;&lt;nowiki&gt;{{helpme}}&lt;/nowiki&gt;&lt;/code&gt; úlgisin qollanıp sorawıńızdı qosıńız — basqalar sizge anıq járdem beredi.

Nabada siz maqalanı redaktorlawdı qısqa máwlet ishinde juwmaqlay almasańız hám onı sońıraq dawam etpekshi bolsańız, bettiń basına &lt;code&gt;&lt;nowiki&gt;{{redaktorlanbaqta}}&lt;/nowiki&gt;&lt;/code&gt; úlgisin qosıp qoyıńız: bul basqa paydalanıwshılarǵa sol betti siz redaktorlap atırǵanlıǵıńız haqqında maǵlıwmat beredi. Isińiz juwmaqlanǵannan soń úlgini alıp taslawdı umıtpańız. 

Jáne bir márte xosh keldińiz! {{#if:|{{{1}}}}}
&lt;div style=&quot;border-bottom:1px solid #eee; padding-top:0.17em; padding-bottom:0.5em&quot;&gt;&lt;/div&gt;
&lt;div style=&quot;font-size:90%; font-style:italic&quot;&gt;Hello and welcome to the Karakalpak Wikipedia! We appreciate your contributions. If your Karakalpak skills are not good enough, that’s not a problem. We have an [[Wikipedia:Elshixana|embassy]] where you can inquire for further information in your native language. We hope you enjoy your time here!&lt;/div&gt;
|-
| style=&quot;background:#e5e0ff; border:1px solid silver; height:30px; padding-left:1em&quot; | [[Fayl:Crystal128-kanagram.svg|18px|link=Wikipedia:Maqalalardıń atalıwı]] [[Wikipedia:Maqalalardıń atalıwı|Maqalalardıń atalıwı]]
|-
| style=&quot;background:#f9e0ff; border:1px solid silver; height:30px; padding-left:1em&quot; | [[Fayl:View-refresh.svg|18px|link=Wikipedia:Maqalalardı redaktorlaw]] [[Wikipedia:Maqalalardı redaktorlaw|Maqalalardı redaktorlaw]]
|-
| style=&quot;background:#ffe0f1; border:1px solid silver; height:30px; padding-left:1em&quot; | [[Fayl:Accessories-text-editor.svg|18px|link=Wikipedia:Ulıwma qaǵıydalar]] [[Wikipedia:Ulıwma qaǵıydalar|Ulıwma qaǵıydalar]]
|-
| style=&quot;background:#ffe0e6; border:1px solid silver; height:30px; padding-left:1em&quot; | [[Fayl:Crystal Clear app lphoto.png|18px|link=Wikipedia:Súwretlerden paydalanıw siyasatı]] [[Wikipedia:Súwretlerden paydalanıw siyasatı|Súwretlerden paydalanıw siyasatı]]
|-
| style=&quot;background:#ffe5e0; border:1px solid silver; height:30px; padding-left:1em&quot; | [[Fayl:Green copyright.svg|18px|link=Wikipedia:Avtorlıq huqıqları]] [[Wikipedia:Avtorlıq huqıqları|Avtorlıq huqıqları]]
|-
| style=&quot;background:#ffefe0; border:1px solid silver; -moz-border-radius-bottomleft:12px; -webkit-border-bottom-left-radius:12px; border-bottom-left-radius:12px; height:30px; padding-left:1em&quot; | [[Fayl:Nuvola apps bookcase.svg|18px|link=Wikipedia:Glossariy]] [[Wikipedia:Glossariy|Glossariy]]
|}
--[[Paydalanıwshı:Bot 3-f|Bot 3-f]] ([[Paydalanıwshı talqılawı:Bot 3-f|talqılaw]]) 18:58, 2026-jıl 16-may (UTC)</text>
      <sha1>h43hg08fdezdzg2nqe49e78ggqaqp95</sha1>
    </revision>
  </page>
  <page>
    <title>Paydalanıwshı talqılawı:Jlccaldas</title>
    <ns>3</ns>
    <id>41168</id>
    <revision>
      <id>227828</id>
      <timestamp>2026-05-16T18:58:55Z</timestamp>
      <contributor>
        <username>Bot 3-f</username>
        <id>14133</id>
      </contributor>
      <comment>Xosh keldińiz!</comment>
      <origin>227828</origin>
      <model>wikitext</model>
      <format>text/x-wiki</format>
      <text bytes="5690" sha1="h43hg08fdezdzg2nqe49e78ggqaqp95" xml:space="preserve">== Qaraqalpaqsha Wikipediaǵa xosh keldińiz! ==
{| style=&quot;width:100%; background:transparent; font-size:90%&quot;
| style=&quot;background:#e0f0ff; border:1px solid silver; -moz-border-radius-topleft:12px; -webkit-border-top-left-radius:12px; border-top-left-radius:12px; width:20%; height:30px&quot; | &amp;nbsp;&amp;nbsp; [[Fayl:Help-browser.svg|18px|link=Wikipedia:Maqala baslawshılar ushın qısqa qollanba]] [[Wikipedia:Maqala baslawshılar ushın qısqa qollanba|Maqala baslawshılar ushın qısqa qollanba]]
| style=&quot;background:#6495ed; color:white; padding:0.5em 0.5em 0.5em 1em; font-size:130%; border:1px solid silver; -moz-border-radius-topright:12px; -webkit-border-top-right-radius:12px; border-top-right-radius:12px; width:80%&quot; |[[Fayl:Flag of Karakalpakstan.svg|60px|right|link=]] Qaraqalpaqsha Wikipediaǵa xosh keldińiz, [[Paydalanıwshı:{{BASEPAGENAME}}|&lt;span style=&quot;color:white&quot;&gt;{{BASEPAGENAME}}&lt;/span&gt;]]!
|-
| style=&quot;background:#e0e6ff; border:1px solid silver; height:30px; padding-left:1em&quot; | [[Fayl:Crystal Clear app ktip.svg|18px|link=Wikipedia:Dáslepki qádemler]] [[Wikipedia:Dáslepki qádemler|Dáslepki qádemler]]
| rowspan=&quot;7&quot; style=&quot;background:#fffff0; border:1px solid silver; -moz-border-radius-bottomright:12px; -webkit-border-bottom-right-radius:12px; border-bottom-right-radius:12px; padding:0.5em 1em&quot; | Wikipedianıń qaraqalpaq tili bólimi paydalanıwshılarınıń atınan sizge jalınlı sálem jollaymız. Bul joybarda qatnasıw sizge yosh baǵıshlaydı dep úmit etemiz.

Birinshi gezekte joybarda qatnasıwdıń tiykarǵı principleri menen tanısıp shıǵıńız: maqalalardı redaktorlawda [[Wikipedia:Bes tirek|batıl bolıńız]] hám bárqulla [[Wikipedia:Konsensus|iygilikli niyetler]] menen háreket etińiz.

[[Fayl:Signature button.png|thumb|Usı túymeni basıp qol qoyıw múmkin]]Wikipediada maqalalarda qol qoyıw shárt emes, sebebi maqala avtorı haqqındaǵı maǵlıwmat avtomatikalıq tárizde qáliplesedi hám bettiń redaktorlanıw tariyxında saqlanadı. Biraq siz [[Wikipedia:Forum|forumlаrdа]] yamasa ayırım [[Wikipedia:Talqılaw betleri|betlerdiń talqılawlarında]] pikir bildirgenińizde qolıńızdı qoyıwıńız kerek. Bunıń ushın pikirińiz sońında qatara tórt tilda (&lt;code&gt;&lt;nowiki&gt;~~~~&lt;/nowiki&gt;&lt;/code&gt;) belgisin qoyıw yaki redaktorlaw pаnеliniń ásbaplar qatarındaǵı tiyisli túymeni basıw jetkilikli. Bunda atıńızdı (laqabıńızdı) qoldan jazıp otırıwıńız shárt emes.

Ózińizdiń [[Paydalanıwshı:{{BASEPAGENAME}}|paydalanıwshı betińizde]] ózińiz haqqındaǵı maǵlıwmatlardı ornalastırıwıńız múmkin — mısalı, [[Wikipedia:Vavilon|til biliw kónlikpelerińiz]] yamasa qızıǵıwshılıǵıńız sheńberindegi tarawlar.

Eger sizde sorawlar payda bolsa, onda sistemanıń [https://www.mediawiki.org/wiki/Help:Contents/kaa/ járdem] betinen paydalanıńız. Nabada ol jerde qanıqtırarlı juwap ala almasańız, sorawıńızdı [[Wikipedia:Forum|joybardıń forum betinde]] yamasa [[Special:MyTalk|jeke talqılaw betińizde]] jazıp qaldırıńız: ol jerge &lt;code&gt;&lt;nowiki&gt;{{helpme}}&lt;/nowiki&gt;&lt;/code&gt; úlgisin qollanıp sorawıńızdı qosıńız — basqalar sizge anıq járdem beredi.

Nabada siz maqalanı redaktorlawdı qısqa máwlet ishinde juwmaqlay almasańız hám onı sońıraq dawam etpekshi bolsańız, bettiń basına &lt;code&gt;&lt;nowiki&gt;{{redaktorlanbaqta}}&lt;/nowiki&gt;&lt;/code&gt; úlgisin qosıp qoyıńız: bul basqa paydalanıwshılarǵa sol betti siz redaktorlap atırǵanlıǵıńız haqqında maǵlıwmat beredi. Isińiz juwmaqlanǵannan soń úlgini alıp taslawdı umıtpańız. 

Jáne bir márte xosh keldińiz! {{#if:|{{{1}}}}}
&lt;div style=&quot;border-bottom:1px solid #eee; padding-top:0.17em; padding-bottom:0.5em&quot;&gt;&lt;/div&gt;
&lt;div style=&quot;font-size:90%; font-style:italic&quot;&gt;Hello and welcome to the Karakalpak Wikipedia! We appreciate your contributions. If your Karakalpak skills are not good enough, that’s not a problem. We have an [[Wikipedia:Elshixana|embassy]] where you can inquire for further information in your native language. We hope you enjoy your time here!&lt;/div&gt;
|-
| style=&quot;background:#e5e0ff; border:1px solid silver; height:30px; padding-left:1em&quot; | [[Fayl:Crystal128-kanagram.svg|18px|link=Wikipedia:Maqalalardıń atalıwı]] [[Wikipedia:Maqalalardıń atalıwı|Maqalalardıń atalıwı]]
|-
| style=&quot;background:#f9e0ff; border:1px solid silver; height:30px; padding-left:1em&quot; | [[Fayl:View-refresh.svg|18px|link=Wikipedia:Maqalalardı redaktorlaw]] [[Wikipedia:Maqalalardı redaktorlaw|Maqalalardı redaktorlaw]]
|-
| style=&quot;background:#ffe0f1; border:1px solid silver; height:30px; padding-left:1em&quot; | [[Fayl:Accessories-text-editor.svg|18px|link=Wikipedia:Ulıwma qaǵıydalar]] [[Wikipedia:Ulıwma qaǵıydalar|Ulıwma qaǵıydalar]]
|-
| style=&quot;background:#ffe0e6; border:1px solid silver; height:30px; padding-left:1em&quot; | [[Fayl:Crystal Clear app lphoto.png|18px|link=Wikipedia:Súwretlerden paydalanıw siyasatı]] [[Wikipedia:Súwretlerden paydalanıw siyasatı|Súwretlerden paydalanıw siyasatı]]
|-
| style=&quot;background:#ffe5e0; border:1px solid silver; height:30px; padding-left:1em&quot; | [[Fayl:Green copyright.svg|18px|link=Wikipedia:Avtorlıq huqıqları]] [[Wikipedia:Avtorlıq huqıqları|Avtorlıq huqıqları]]
|-
| style=&quot;background:#ffefe0; border:1px solid silver; -moz-border-radius-bottomleft:12px; -webkit-border-bottom-left-radius:12px; border-bottom-left-radius:12px; height:30px; padding-left:1em&quot; | [[Fayl:Nuvola apps bookcase.svg|18px|link=Wikipedia:Glossariy]] [[Wikipedia:Glossariy|Glossariy]]
|}
--[[Paydalanıwshı:Bot 3-f|Bot 3-f]] ([[Paydalanıwshı talqılawı:Bot 3-f|talqılaw]]) 18:58, 2026-jıl 16-may (UTC)</text>
      <sha1>h43hg08fdezdzg2nqe49e78ggqaqp95</sha1>
    </revision>
  </page>
  <page>
    <title>Úlgi:Potd/2026-05-17</title>
    <ns>10</ns>
    <id>41169</id>
    <revision>
      <id>227829</id>
      <timestamp>2026-05-16T19:10:55Z</timestamp>
      <contributor>
        <username>Frhdkazan</username>
        <id>4819</id>
      </contributor>
      <comment>Taza bet jaratıldı: «Zitrone -- 2025 -- 7294.jpg»</comment>
      <origin>227829</origin>
      <model>wikitext</model>
      <format>text/x-wiki</format>
      <text bytes="27" sha1="akactozzctcxdojmru14se3so6i9ks9" xml:space="preserve">Zitrone -- 2025 -- 7294.jpg</text>
      <sha1>akactozzctcxdojmru14se3so6i9ks9</sha1>
    </revision>
  </page>
  <page>
    <title>Úlgi:Motd/2026-05-17</title>
    <ns>10</ns>
    <id>41170</id>
    <revision>
      <id>227830</id>
      <timestamp>2026-05-16T19:16:21Z</timestamp>
      <contributor>
        <username>Frhdkazan</username>
        <id>4819</id>
      </contributor>
      <comment>Taza bet jaratıldı: «VahidOnline-70116-brutal attack girl.webm»</comment>
      <origin>227830</origin>
      <model>wikitext</model>
      <format>text/x-wiki</format>
      <text bytes="41" sha1="iuahf49j99kcdc5gs63pnhpto9hrys7" xml:space="preserve">VahidOnline-70116-brutal attack girl.webm</text>
      <sha1>iuahf49j99kcdc5gs63pnhpto9hrys7</sha1>
    </revision>
  </page>
  <page>
    <title>Paydalanıwshı talqılawı:Sultantepenn</title>
    <ns>3</ns>
    <id>41171</id>
    <revision>
      <id>227834</id>
      <timestamp>2026-05-17T02:00:04Z</timestamp>
      <contributor>
        <username>Bot 3-f</username>
        <id>14133</id>
      </contributor>
      <comment>Xosh keldińiz!</comment>
      <origin>227834</origin>
      <model>wikitext</model>
      <format>text/x-wiki</format>
      <text bytes="5690" sha1="sd0zfm83ea8uf5a9tqk41ps2cfvqxl1" xml:space="preserve">== Qaraqalpaqsha Wikipediaǵa xosh keldińiz! ==
{| style=&quot;width:100%; background:transparent; font-size:90%&quot;
| style=&quot;background:#e0f0ff; border:1px solid silver; -moz-border-radius-topleft:12px; -webkit-border-top-left-radius:12px; border-top-left-radius:12px; width:20%; height:30px&quot; | &amp;nbsp;&amp;nbsp; [[Fayl:Help-browser.svg|18px|link=Wikipedia:Maqala baslawshılar ushın qısqa qollanba]] [[Wikipedia:Maqala baslawshılar ushın qısqa qollanba|Maqala baslawshılar ushın qısqa qollanba]]
| style=&quot;background:#6495ed; color:white; padding:0.5em 0.5em 0.5em 1em; font-size:130%; border:1px solid silver; -moz-border-radius-topright:12px; -webkit-border-top-right-radius:12px; border-top-right-radius:12px; width:80%&quot; |[[Fayl:Flag of Karakalpakstan.svg|60px|right|link=]] Qaraqalpaqsha Wikipediaǵa xosh keldińiz, [[Paydalanıwshı:{{BASEPAGENAME}}|&lt;span style=&quot;color:white&quot;&gt;{{BASEPAGENAME}}&lt;/span&gt;]]!
|-
| style=&quot;background:#e0e6ff; border:1px solid silver; height:30px; padding-left:1em&quot; | [[Fayl:Crystal Clear app ktip.svg|18px|link=Wikipedia:Dáslepki qádemler]] [[Wikipedia:Dáslepki qádemler|Dáslepki qádemler]]
| rowspan=&quot;7&quot; style=&quot;background:#fffff0; border:1px solid silver; -moz-border-radius-bottomright:12px; -webkit-border-bottom-right-radius:12px; border-bottom-right-radius:12px; padding:0.5em 1em&quot; | Wikipedianıń qaraqalpaq tili bólimi paydalanıwshılarınıń atınan sizge jalınlı sálem jollaymız. Bul joybarda qatnasıw sizge yosh baǵıshlaydı dep úmit etemiz.

Birinshi gezekte joybarda qatnasıwdıń tiykarǵı principleri menen tanısıp shıǵıńız: maqalalardı redaktorlawda [[Wikipedia:Bes tirek|batıl bolıńız]] hám bárqulla [[Wikipedia:Konsensus|iygilikli niyetler]] menen háreket etińiz.

[[Fayl:Signature button.png|thumb|Usı túymeni basıp qol qoyıw múmkin]]Wikipediada maqalalarda qol qoyıw shárt emes, sebebi maqala avtorı haqqındaǵı maǵlıwmat avtomatikalıq tárizde qáliplesedi hám bettiń redaktorlanıw tariyxında saqlanadı. Biraq siz [[Wikipedia:Forum|forumlаrdа]] yamasa ayırım [[Wikipedia:Talqılaw betleri|betlerdiń talqılawlarında]] pikir bildirgenińizde qolıńızdı qoyıwıńız kerek. Bunıń ushın pikirińiz sońında qatara tórt tilda (&lt;code&gt;&lt;nowiki&gt;~~~~&lt;/nowiki&gt;&lt;/code&gt;) belgisin qoyıw yaki redaktorlaw pаnеliniń ásbaplar qatarındaǵı tiyisli túymeni basıw jetkilikli. Bunda atıńızdı (laqabıńızdı) qoldan jazıp otırıwıńız shárt emes.

Ózińizdiń [[Paydalanıwshı:{{BASEPAGENAME}}|paydalanıwshı betińizde]] ózińiz haqqındaǵı maǵlıwmatlardı ornalastırıwıńız múmkin — mısalı, [[Wikipedia:Vavilon|til biliw kónlikpelerińiz]] yamasa qızıǵıwshılıǵıńız sheńberindegi tarawlar.

Eger sizde sorawlar payda bolsa, onda sistemanıń [https://www.mediawiki.org/wiki/Help:Contents/kaa/ járdem] betinen paydalanıńız. Nabada ol jerde qanıqtırarlı juwap ala almasańız, sorawıńızdı [[Wikipedia:Forum|joybardıń forum betinde]] yamasa [[Special:MyTalk|jeke talqılaw betińizde]] jazıp qaldırıńız: ol jerge &lt;code&gt;&lt;nowiki&gt;{{helpme}}&lt;/nowiki&gt;&lt;/code&gt; úlgisin qollanıp sorawıńızdı qosıńız — basqalar sizge anıq járdem beredi.

Nabada siz maqalanı redaktorlawdı qısqa máwlet ishinde juwmaqlay almasańız hám onı sońıraq dawam etpekshi bolsańız, bettiń basına &lt;code&gt;&lt;nowiki&gt;{{redaktorlanbaqta}}&lt;/nowiki&gt;&lt;/code&gt; úlgisin qosıp qoyıńız: bul basqa paydalanıwshılarǵa sol betti siz redaktorlap atırǵanlıǵıńız haqqında maǵlıwmat beredi. Isińiz juwmaqlanǵannan soń úlgini alıp taslawdı umıtpańız. 

Jáne bir márte xosh keldińiz! {{#if:|{{{1}}}}}
&lt;div style=&quot;border-bottom:1px solid #eee; padding-top:0.17em; padding-bottom:0.5em&quot;&gt;&lt;/div&gt;
&lt;div style=&quot;font-size:90%; font-style:italic&quot;&gt;Hello and welcome to the Karakalpak Wikipedia! We appreciate your contributions. If your Karakalpak skills are not good enough, that’s not a problem. We have an [[Wikipedia:Elshixana|embassy]] where you can inquire for further information in your native language. We hope you enjoy your time here!&lt;/div&gt;
|-
| style=&quot;background:#e5e0ff; border:1px solid silver; height:30px; padding-left:1em&quot; | [[Fayl:Crystal128-kanagram.svg|18px|link=Wikipedia:Maqalalardıń atalıwı]] [[Wikipedia:Maqalalardıń atalıwı|Maqalalardıń atalıwı]]
|-
| style=&quot;background:#f9e0ff; border:1px solid silver; height:30px; padding-left:1em&quot; | [[Fayl:View-refresh.svg|18px|link=Wikipedia:Maqalalardı redaktorlaw]] [[Wikipedia:Maqalalardı redaktorlaw|Maqalalardı redaktorlaw]]
|-
| style=&quot;background:#ffe0f1; border:1px solid silver; height:30px; padding-left:1em&quot; | [[Fayl:Accessories-text-editor.svg|18px|link=Wikipedia:Ulıwma qaǵıydalar]] [[Wikipedia:Ulıwma qaǵıydalar|Ulıwma qaǵıydalar]]
|-
| style=&quot;background:#ffe0e6; border:1px solid silver; height:30px; padding-left:1em&quot; | [[Fayl:Crystal Clear app lphoto.png|18px|link=Wikipedia:Súwretlerden paydalanıw siyasatı]] [[Wikipedia:Súwretlerden paydalanıw siyasatı|Súwretlerden paydalanıw siyasatı]]
|-
| style=&quot;background:#ffe5e0; border:1px solid silver; height:30px; padding-left:1em&quot; | [[Fayl:Green copyright.svg|18px|link=Wikipedia:Avtorlıq huqıqları]] [[Wikipedia:Avtorlıq huqıqları|Avtorlıq huqıqları]]
|-
| style=&quot;background:#ffefe0; border:1px solid silver; -moz-border-radius-bottomleft:12px; -webkit-border-bottom-left-radius:12px; border-bottom-left-radius:12px; height:30px; padding-left:1em&quot; | [[Fayl:Nuvola apps bookcase.svg|18px|link=Wikipedia:Glossariy]] [[Wikipedia:Glossariy|Glossariy]]
|}
--[[Paydalanıwshı:Bot 3-f|Bot 3-f]] ([[Paydalanıwshı talqılawı:Bot 3-f|talqılaw]]) 02:00, 2026-jıl 17-may (UTC)</text>
      <sha1>sd0zfm83ea8uf5a9tqk41ps2cfvqxl1</sha1>
    </revision>
  </page>
  <page>
    <title>Paydalanıwshı talqılawı:Graefchem</title>
    <ns>3</ns>
    <id>41172</id>
    <revision>
      <id>227835</id>
      <timestamp>2026-05-17T09:01:17Z</timestamp>
      <contributor>
        <username>Bot 3-f</username>
        <id>14133</id>
      </contributor>
      <comment>Xosh keldińiz!</comment>
      <origin>227835</origin>
      <model>wikitext</model>
      <format>text/x-wiki</format>
      <text bytes="5690" sha1="jowunvwl9hh69lkm1xdx0edbsuv4orb" xml:space="preserve">== Qaraqalpaqsha Wikipediaǵa xosh keldińiz! ==
{| style=&quot;width:100%; background:transparent; font-size:90%&quot;
| style=&quot;background:#e0f0ff; border:1px solid silver; -moz-border-radius-topleft:12px; -webkit-border-top-left-radius:12px; border-top-left-radius:12px; width:20%; height:30px&quot; | &amp;nbsp;&amp;nbsp; [[Fayl:Help-browser.svg|18px|link=Wikipedia:Maqala baslawshılar ushın qısqa qollanba]] [[Wikipedia:Maqala baslawshılar ushın qısqa qollanba|Maqala baslawshılar ushın qısqa qollanba]]
| style=&quot;background:#6495ed; color:white; padding:0.5em 0.5em 0.5em 1em; font-size:130%; border:1px solid silver; -moz-border-radius-topright:12px; -webkit-border-top-right-radius:12px; border-top-right-radius:12px; width:80%&quot; |[[Fayl:Flag of Karakalpakstan.svg|60px|right|link=]] Qaraqalpaqsha Wikipediaǵa xosh keldińiz, [[Paydalanıwshı:{{BASEPAGENAME}}|&lt;span style=&quot;color:white&quot;&gt;{{BASEPAGENAME}}&lt;/span&gt;]]!
|-
| style=&quot;background:#e0e6ff; border:1px solid silver; height:30px; padding-left:1em&quot; | [[Fayl:Crystal Clear app ktip.svg|18px|link=Wikipedia:Dáslepki qádemler]] [[Wikipedia:Dáslepki qádemler|Dáslepki qádemler]]
| rowspan=&quot;7&quot; style=&quot;background:#fffff0; border:1px solid silver; -moz-border-radius-bottomright:12px; -webkit-border-bottom-right-radius:12px; border-bottom-right-radius:12px; padding:0.5em 1em&quot; | Wikipedianıń qaraqalpaq tili bólimi paydalanıwshılarınıń atınan sizge jalınlı sálem jollaymız. Bul joybarda qatnasıw sizge yosh baǵıshlaydı dep úmit etemiz.

Birinshi gezekte joybarda qatnasıwdıń tiykarǵı principleri menen tanısıp shıǵıńız: maqalalardı redaktorlawda [[Wikipedia:Bes tirek|batıl bolıńız]] hám bárqulla [[Wikipedia:Konsensus|iygilikli niyetler]] menen háreket etińiz.

[[Fayl:Signature button.png|thumb|Usı túymeni basıp qol qoyıw múmkin]]Wikipediada maqalalarda qol qoyıw shárt emes, sebebi maqala avtorı haqqındaǵı maǵlıwmat avtomatikalıq tárizde qáliplesedi hám bettiń redaktorlanıw tariyxında saqlanadı. Biraq siz [[Wikipedia:Forum|forumlаrdа]] yamasa ayırım [[Wikipedia:Talqılaw betleri|betlerdiń talqılawlarında]] pikir bildirgenińizde qolıńızdı qoyıwıńız kerek. Bunıń ushın pikirińiz sońında qatara tórt tilda (&lt;code&gt;&lt;nowiki&gt;~~~~&lt;/nowiki&gt;&lt;/code&gt;) belgisin qoyıw yaki redaktorlaw pаnеliniń ásbaplar qatarındaǵı tiyisli túymeni basıw jetkilikli. Bunda atıńızdı (laqabıńızdı) qoldan jazıp otırıwıńız shárt emes.

Ózińizdiń [[Paydalanıwshı:{{BASEPAGENAME}}|paydalanıwshı betińizde]] ózińiz haqqındaǵı maǵlıwmatlardı ornalastırıwıńız múmkin — mısalı, [[Wikipedia:Vavilon|til biliw kónlikpelerińiz]] yamasa qızıǵıwshılıǵıńız sheńberindegi tarawlar.

Eger sizde sorawlar payda bolsa, onda sistemanıń [https://www.mediawiki.org/wiki/Help:Contents/kaa/ járdem] betinen paydalanıńız. Nabada ol jerde qanıqtırarlı juwap ala almasańız, sorawıńızdı [[Wikipedia:Forum|joybardıń forum betinde]] yamasa [[Special:MyTalk|jeke talqılaw betińizde]] jazıp qaldırıńız: ol jerge &lt;code&gt;&lt;nowiki&gt;{{helpme}}&lt;/nowiki&gt;&lt;/code&gt; úlgisin qollanıp sorawıńızdı qosıńız — basqalar sizge anıq járdem beredi.

Nabada siz maqalanı redaktorlawdı qısqa máwlet ishinde juwmaqlay almasańız hám onı sońıraq dawam etpekshi bolsańız, bettiń basına &lt;code&gt;&lt;nowiki&gt;{{redaktorlanbaqta}}&lt;/nowiki&gt;&lt;/code&gt; úlgisin qosıp qoyıńız: bul basqa paydalanıwshılarǵa sol betti siz redaktorlap atırǵanlıǵıńız haqqında maǵlıwmat beredi. Isińiz juwmaqlanǵannan soń úlgini alıp taslawdı umıtpańız. 

Jáne bir márte xosh keldińiz! {{#if:|{{{1}}}}}
&lt;div style=&quot;border-bottom:1px solid #eee; padding-top:0.17em; padding-bottom:0.5em&quot;&gt;&lt;/div&gt;
&lt;div style=&quot;font-size:90%; font-style:italic&quot;&gt;Hello and welcome to the Karakalpak Wikipedia! We appreciate your contributions. If your Karakalpak skills are not good enough, that’s not a problem. We have an [[Wikipedia:Elshixana|embassy]] where you can inquire for further information in your native language. We hope you enjoy your time here!&lt;/div&gt;
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--[[Paydalanıwshı:Bot 3-f|Bot 3-f]] ([[Paydalanıwshı talqılawı:Bot 3-f|talqılaw]]) 09:01, 2026-jıl 17-may (UTC)</text>
      <sha1>jowunvwl9hh69lkm1xdx0edbsuv4orb</sha1>
    </revision>
    <revision>
      <id>227836</id>
      <parentid>227835</parentid>
      <timestamp>2026-05-17T09:56:02Z</timestamp>
      <contributor>
        <username>Graefchem</username>
        <id>16007</id>
      </contributor>
      <comment>Bettegi barlıq maǵlıwmatlar óshirildi</comment>
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      <model>wikitext</model>
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      <sha1>phoiac9h4m842xq45sp7s6u21eteeq1</sha1>
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